Simple Packaging: Your Guide to Branded Design

simple packaging

Packaging. Such a common, everyday word.

It has become embedded in the lives of consumers that, unfortunately, many businesses have forgotten just how important and valuable it is.

The thing is, even that seemingly simple packaging holds immense power. It can either make a buyer spend money or make them put it back on the shelf and pick up another similar item.

After all, consumers, for the most part, see only the packaging when they purchase items directly from a store. Just think about it, packaging covers about 100% of most products you see in stores.

There’s also the fact that what covers a product – and what’s on it – makes up about a third of most purchasing decisions.

If you’re having trouble thinking up methods on how to design packaging and custom boxes, worry not, as we’re here to help. In this post, we’ll give you some of the best packaging design tips.

It All Starts with Understanding How Packaging Works :

First, let’s talk about what packaging is and how essential it is to branding. Why it has grown to become a $9-billion industry.

At its core, the packaging is the method and the materials used to contain, cover, safeguard, and transport items. The methods can vary from cleaning to preserving. Materials differ too, with the most common being cardboard, paper, plastic, metal, glass, and metal.

The thing is, packaging has many more roles than just giving products a pretty face. Indeed, it’s a powerful tool to attract the attention of buyers. It’s crucial in branding awareness and recall.

More than that though, it’s vital in helping reduce product waste. For instance, research has shown its great importance in keeping food and beverages edible.

In other industries, its ability to protect items significantly reduce potential damages, which then lessens the need to throw them out for replacement products.

In the food industry, effective packaging for food products can be made with sustainable materials.

In fact, a recent study noted that socially-responsible packaging now plays an important role in buying decisions. More than half (52%) of the study’s participants noted they spent money on a product/service from companies using eco-friendlier packaging methods.

Also, take note that packaging also has a lot to do with product safety. This is especially true for products that are for human consumption, including food, beverages, and medication (including vitamins and supplements).

You want your customers to safely reap the most out of their purchase, and at the same time, remain in compliance with packaging laws and regulations.

Simple Packaging and the Immense Branding Power It Boasts Of :

You want to make sure your product, as soon as it’s ready, goes on display right away. But you can’t really say it’s ready, not unless you’ve also made certain that its packaging is 100% ready to go.

Whether you go for a box, bag, wrapped, taped, or glued packaging elements, every element of your packaging should incorporate what’s mentioned above. You also need to ensure that it possesses all the right components for effective branding.

Consider this:

The average grocery stores now sell 40,000 more products than they did two decades ago. In a place where your products compete with many of these said items, how you package your brand’s offers can make or break the deal.

Again, it can either make consumers want to put it in their shopping carts and pay for it or put it back on the shelf and buy a competitor’s product instead.

Essentially, product packaging is your primary selling tool. After all, it’s the most tangible method to represent your product and brand to your target market.

Keep in mind that you only have seven seconds to leave a positive impression on consumers, so you need to make them see instantly why they’d want to spend money on your offers.

All these said you need your product packaging to have eye-catching features. But it also needs to retain functionality and should be economical. And for eco-friendly consumers, sustainable materials.

The Right Elements that Go into Successful Packaging :

Just as how you’d carefully review all the elements of your social media marketing campaign on Facebook, the same goes true for inspecting all your product packaging elements.

Again, how you package items can instill better brand awareness and recall. For it to help your brand achieve success, it needs to boast of the right elements.

What elements are these? Brand logo, color, shape, and typography are the most essential.

The position itself of your brand on your packaging can also make or break a buyer’s decisions.

Therefore, you want to implement the best positioning strategy for your brand logo for consumers to notice it right away. Also, keep in mind that logo placement affects brand recall.

Color :

Color affects – either in a positive or negative manner – consumer buying decisions.

For instance, studies reveal that 85% of consumers buy products because of its color. They also cite that color can raise brand awareness up to a whopping 80%!

Of course, you still need to base the colors you choose on your products/services. For example, if you want to stir emotions of urgency and leave an “energetic vibe,” you’d want to consider using red as a primary color.

Just check this service and see how your mind and body reacts to it.

Shape :

Even the shape of your product packaging can already say a lot about the product it contains!

You should then use this as another tool to better market your brand’s offers. For instance, angular shapes speak to men, while curved shapes are more ideal for female-centered products.

Packaging for Ease of Use and Better Branding :

These aren’t the only reasons you need to be more aware of the great power behind the packaging.

Even simple packaging can elicit an “Ooh” from potential buyers rather than just a regular “Ahh.” So, as early as now, especially before launching new products to the market, make sure your packaging has all the vital elements for better branding.

And for more business tips and tricks that’ll help you better shape your brand, make sure you check our blog.

Read Also :

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Web Design Affects SEO

How Does Web Design Affects SEO?

Web design plays an important role in today's SEO world. First, its visual appearance is very important because websites are the first thing people see when they want to know more about your brand. In addition, user experience is an important part of search engine rankings, so website design and how users interact with them directly impact SERP rankings.Web design combines programming and graphic design, where text is mixed with sounds, images, graphics, and video clips.To get the best benefit from your investment in your website, we recommend hiring a web designer. Hiring a web designer Adelaide appeals to people and search engine crawlers, as web design affects SEO in every aspect of an online presence. Three Ways Web design affects SEO:1. Visual quality will increase screen time Web design also helps build trust with users by strengthening their privileges. According to data available, nearly 38% of users exit a website if they encounter an unattractive layout.By combining high-quality content with a visually appealing layout, you can increase the amount of time your users spend on their screens. This is considered optimal for both conversions and SEO.Introduce your efforts on a website that demonstrates your commitment to your customers by combining high-quality content with great images. This will make them crazy about your content and increase screen time. And as soon as the search engine picks these signals, the ranking goes up accordingly. 2. SEO and human understanding coexist The visual appearance of the website will certainly boost your SEO ranking. The better the design, the higher the ranking. However, it should be noted that this concept does not apply to "frolicking" search engine bots. Search engine bots tend to mimic the human user experience. So what's bad for human users is bad for search engine bots.If a website is poorly designed or too complex, human customers will seek help from other websites. Internet searches are closely related to websites, and such activities warn search engines of user behavior. And as soon as the search engine understands this fact, your ranking will drop accordingly.With good Adelaide web design, you can practice keeping both human users and search engine crawlers on your website. 3. Make it easy for crawlers to list your website Web designer Adelaide indeed needs to prioritize human users' needs and weigh the needs of search engine crawlers.Search engines employ web crawlers for web indexing. Therefore, you need to consider those behavioral mechanisms when making web design decisions. Wrong web design decisions can make it harder for crawlers to index your website and compromise your SEO ranking. Things You Should Remember While Designing Your Website –1. Image & Content optimization  Images and content play an important role in giving the website an effective design to rank higher on SERPs. Website’s colors, layouts, and fonts are vital to look after, but a designer should also take care of its content and images.Having a beautiful website with low-quality images and unclear content is something that might piss off the audience and search engines. On the other hand, creative and valuable content indicates to Google that your website is functional.Ensure the web designer optimizes the on-site images and works on the loading time. You should always add Meta descriptions to your site’s images so that Google’s bots can index the pictures too. You should also add relevant keywords to the title of the photographs and alt-text to make search engines understand and index images for specific keywords. 2. Mobile responsiveness Today the methods of searching the products have changed. Customers hop on to their smartphones to look for the products they need. It has given opportunities to businesses to optimize their website as mobile responsive so that they never lose a chance to turn the audience off and switch to the competitors.Website designers need to design the website as mobile-friendly to stay on top of user and search engine’s expectations. The benefit of responsive design is that you only need to create it once and maintain it, saving time and money. 3. Speeding up website According to a report, a 100-millisecond delay in loading can diminish the conversions by 7%. As a business, you need to be in line with all the upgrades to ensure you don’t take a back seat in the market. Marketers need to design a fast website, keep the users engaged and boost their SEO rankings.It’s a fact that if users need to wait for more to open your website and browse things, they’re likely to be irritated and jump on to the other websites in a few seconds. Google realized that users are switching out of the bad experience, lowering your SERP rankings. 4. Design easy and clean navigation One thing that you should consider while optimizing your website is that your website should be clean and straightforward to navigate. Potential customers might turn off if there are no proper landing pages and they are arduous to navigate.Instead, they should get the information they’re searching for handy—the same implements for search engine crawlers. If the crawlers find it tricky to get on to your website, URLs will sift through a lot, which might turn your chances of high ranking down. So, all you can do is simplify the URLs to be short and not hard to remember. Conclusion From the report above, you can see how web design affects SEO rankings. And this does not merely affect your online presence but also has a direct impact on sales.Here are some suggestions for creating a great reading experience on your website.Choose bright colors when designing your website Use easy-to-read fonts and font sizes Divide the content into subsections to get the reader's attentionAre you worried about the way web design affects SEO? Then contact a web design company today for optimizing your label for SEO.Read Also:7 Advantages of Using Website Design Templates Local SEO In Australia: How Much Does It Cost? The Challenges of E-Commerce SEO SEO Consulting Price: The Average Cost of SEO Services in 2021 How do you choose an SEO-friendly theme for your website?


How To Design Your Custom Banner That Works

Whether you want to attract new customers or promote an event, a custom banner can be a powerful way to drive your message. But how do you design one that works?The first step is to consider your marketing goal. Once you know what you're trying to achieve, all of your other decisions will fall into place.Here Are Four Prime Steps To Design Your Custom Banner:1. ColorsWhen designing a custom banner, you want to be sure to choose colors that will help grab your audience's attention. The wrong colors can make your banner look dull, while too many can take away from your message.When it comes to choosing the right colors for your banner, the best approach is to use bright hues that stand out against a neutral background. These can be anything from radiant yellow to fiery red.A contrasting color like this makes your sign more eye-catching and helps potential customers identify it from a distance. It also helps create a visual hierarchy to help your audience better understand what you're advertising.For example, a fast food chain might use a combination of yellow and red for advertising its products because it's easy for people to recognize and remember. It's also a great contrast to the black background of their logo.You should also consider the type of font you'll be using for your custom banner printing. If your banner is intended for a small business, for example, it might be best to stick with plain text that's easy to read from a distance.If your banner is intended for an event, a more detailed font might be a good choice. However, if you're designing a one-time-use banner, it's best to avoid putting too much information on it.This is because people don't have time to read a lot of information at once, so it's important to keep it brief. Generally, you'll want to have a big font for your primary message and smaller text for any additional information, such as a description of an event or a contact number.The next thing you should keep in mind when choosing colors for your custom banner is how far the colors will be from each other. The farther the colors are from each other, the more likely they'll be to confuse people or distract from your main message.For this reason, it's important to choose a background color that compliments your business theme and a font that's easy to read. A quality online banner printing company can provide you with advice and recommendations for the perfect colors and designs for your business.2. TypefacesCustom banners are one of the most effective advertising mediums for reaching new customers. But it’s important to design them right. This means choosing the best typefaces and keeping them simple enough to be read quickly by people driving by or walking by your store.The most important thing to remember when designing your custom banner is to choose a font that’s easy to read. There are many different font types to choose from, and selecting the right one can make or break your design.There are five main types of typefaces: Serif, Sans-Serif, Script, Condensed, and Italic. Each has a unique personality and can be used for different purposes.Serif typefaces typically feature slight decorative strokes at the ends of letters, which give them a traditional appearance. They’re popular for brands and products that want to create a sophisticated, classy, and trustworthy image.Another important consideration is the typeface’s weight. Font weights range from thin (also called hairline or light) to black, with a lot of different options in between.Using too thick or too thin fonts can make it difficult for people to read your message, and can even confuse them. Using too light or too dark can also have the same effect, so it’s crucial to know which option is most suitable for your needs.The best fonts for a custom banner are those that are easily readable in all sizes. For example, Verdana is a widely used typeface that’s easy to read on smaller devices.Sans-Serif typefaces are generally preferred for large banner signs that will be seen outdoors. These fonts are usually bold, but they can also come in regular and italic styles.They’re often used for titles and call-to-actions, but they can be a bit on the thin side when it comes to body text. If you’re planning on adding a lot of copy to your custom banner, it may be best to use a font like Quattrocento Sans.If you’re looking for a banner that mimics the look of typewriter letters, Veteran Typewriter is a good choice. This font is easy to read and emulates the typewriter letters that are commonly found in magazines.3. BackgroundsIf you want to make sure your banner is eye-catching, the background is a key component. You can choose from a range of options, including illustrations, color overlays, and custom backgrounds.When choosing a background, keep in mind that the size of the image will affect how it looks when printed on your banner. The best type to use is a vector file since these files can be scaled without losing image quality. It's also a good idea to save your design as a flattened file in Photoshop or Illustrator before sending it to a printing company.Another important consideration is glare. If the background of your banner is too bright or dark, it can cause your logos to appear distorted. You can avoid this by using an off-white color for your background, which will absorb light and minimize glare.It's also a good idea to choose a background that complements the main text and logos on your banner. This will ensure that your brand's colors stand out from the rest of the background, and your logos will pop.A background can also help convey a specific message, such as a call to action. For instance, if your business is based at an unremarkable location, a colorful banner could help you draw attention to your building and services.The right banner will communicate your message quickly and clearly. Whether you're promoting a new event or announcing a product launch, it's important to make your banner easy to read from a distance. This means avoiding fonts that are too chunky and contrasting colors and sizes.To design your custom banner, start by selecting a template from Canva's collection. Once you've done this, you can add images and other elements to your design.Before you start adding your elements, take some time to think about your message and what action you want people to take after they see your banner. This will guide the rest of your design and ensure that your message is clear and impactful.You can use Canva's free templates to get started on your design, or you can create a more professional look with a paid account. The site has thousands of images, so you'll be able to find the perfect one for your banner. You can even search for specific graphics if you'd like to incorporate a specific piece of artwork into your design.4. ImagesIf you're designing a custom banner for your business, it's important to use images that will grab the attention of viewers. The right images will help your message get across, entice people to visit your site and encourage them to take action.When designing a banner, you can either use a pre-made template or create your own from scratch. There are several factors that go into designing a banner, including color, text size and placement, and image quality.One of the best ways to make your banner stand out is to use contrasting colors. For example, a white background with red or yellow text will draw the eye. This will also make your message pop out in a crowd of competitors' ads.You can also add photos to your banner from the Web by using an online image editor. Kapwing, for example, is a collaborative image and video editing platform that allows you to use copyright-free content from huge image libraries like Unsplash and Pexels.Once you've selected the photo you want to use for your custom banner, resize it to fit your dimensions. You can do this by using the "Resize" button on the toolbar or by manually inputting the appropriate picture sizes.After you've resized the image, it's time to decide on a background color. You can choose a color that fits your brand's colors or another neutral shade that complements your design. You can change the color of your background in several places, including the Banner Styling menu and in your template's guide.When deciding on a background color, be sure to consider the opacity of your banner's text and graphics. A light background will make your text and graphics harder to read and will be less noticeable, while a dark background can help the elements of your banner stand out from the rest of the page.Once you've finished selecting your background color, it's time to add text to your banner. You can add text with the Text tool (the big letter "T" in the toolbar), or by clicking on the banner to access its text editing bar. This way, you can add any text to your custom banner and modify its size, fonts, and colors.Read Also:How To Make Sure You Get The Best Service From Your IT Supplier5 Content Ideas to Use with Instagram Influencers5 Benefits of Digitalization in Marketing

reseller hosting

Top 10 FAQs You Need To Know About Reseller Hosting

With more and more businesses shifting their focus to the online market and setting up shops online, hosting is becoming increasingly popular. Many entrepreneurs are jumping into the concept of online marketing and reseller hosting in the hope of growing their businesses. With the increasing demand for hosting, a new industry has been formed in the market in the form of reseller hosting. As a result, reselling hosting is getting traction as one of the most profitable businesses today. What Is Reselling Hosting?Reseller hosting is a method where a hosting selling company rents hard drive space to another company. The other company then resells it to a third party. The owner who owns the account in the hosting is a reseller. As the demand for hosting is increasing, the market is filled with reselling hosting services. If you can see yourself doing this business or have a market in your area where you can launch this business, you can take help from unlimited reseller hosting. How Does Reselling Hosting Work?Establishing your reselling hosting business is a matter of a few steps. Just follow the steps given to launch your reseller hosting company today.    Find a marker first. Do thorough research to see whether you know about a market where you can sell your services.       Now purchase a reseller package that best suits your needs.       Next, locate potential customers that are willing to pay for your services.       Do not forget to create your brand.       Finally, sell them to clients.FAQs: Everything You Need To Know With the high demand for hosting platforms due to the business shift on online platforms, entrepreneurs and business owners are leveraging this growth opportunity to build a business on reselling the hosting. This business startup has become quite popular among the younger generation because of its low initial cost and overall simplicity.Are you a web designer who is looking for another source of income? Or perhaps you have been mesmerized by this business opportunity that you want to try for yourself? No matter what your reasons are, we have compiled the top ten FAQs regarding reseller hosting. Q1: The Details Of Reselling Hosting? Some of the host contracts are based on per-client charges. So whenever a new client joins the network, the host charges a set amount. Well, that's a basic plan. There are packages with different payment systems. No matter which package you choose, there are few standard features that you should know.      Reseller hosting gives you the ability to brand your own web hosting company.       The ability to manage your plans.       Disk spaces.       Domain hosting.       Bandwidth.Q2: What Are The Benefits Of Reselling Hosting? When it comes down to the benefits of reseller hosting, the list is rather longer than expected.      You get to establish your own reseller hosting company.       Make profits easily.       Design your own web hosting plans and packages.       Host and bill your customer using your unique brand.       Low initial cost with a simplified process.Q3: Is It An Easy Way To Make Money? No! It is not as easy as you think. Remember, reselling hosting is similar to small business. And setting up a business is never an uneasy task. While you are establishing your reselling hosting company, you will encounter several problems. However, once you have established the business, it will provide you with a steady income without much effort. Q4: Are You Going To Need A Hosting Expert? Nope, you don’t have to be an expert. The provider will handle all the backend processes. You simply need to focus on building up your business.       Server.       Hardware.       Connectivity.       Network Infrastructure.       Security.       Updates. Everything mentioned above will be taken care of by the reseller hosting provider. However, it is a good idea that you check on these things to have additional information. Q5: How To Choose The Best Hosting Provider? Being a customer, you would always want to have the services of the best reseller hosting provider. Hence, in the same way, your customers will look for hosting that offers solutions to their problems. Therefore, here are a few features that you need to keep in mind while selecting a web hosting provider.       Private nameservers.       Brandable client panel.       Impeccable customer support system.       Easy to use cPanel.       Fully-managed services.Q6: Do You Have Capital To Invest? If you think that setting up a reselling hosting business needs fortune in the form of investment, you are wrong. A reseller hosting business is a business that can be easily set up at an initial low cost. However, after the setup is complete, there are the following factors that you need to consider.       Design of your business website.       Marketing costs.     Business insurance.       Software license.       Taxes.Q7: Will This Business Be A Career Path? The initial phase of this reseller hosting business career will be challenging. However, once the business has established itself, it will give you a steady flow of income. If you are thinking of taking this business as your career, it is important that you have some additional financial support to get you through the initial phase. Q8: Will The Clients Know It Is Your Service? The clients will have no idea that you are reselling the hosting. Therefore you can run your hosting business under your online banner and digital market your brand without your clients identifying who the original provider is. Hence, with that being said, you have total control over your reseller hosting business with your name written all over it. Q9: Can You Upgrade Your Business Anytime? Of course, you can. You are always open with the option to upgrade your plans as your business starts expanding. This helps you easily scale up your reseller hosting business. Q10: How Do I Get Started? To get started, you simply need to follow the steps mentioned in the section above talking about how reseller hosting works. The success of your business will lie in what type of hosting provider you are selecting and how high the demand is in your target market. Conclusion We hope that this gives you a good overview of what reseller hosting is all about and how you can establish your own reselling hosting business. If you have any other questions related to reselling ghosting, feel free to drop your queries in the comment section.Read Also:Is InterServer The Best Web Hosting Platform Of 2020? Why A2 Hosting Is One Of The Best Hosting 6 Things To Know Before Choosing Web Hosting For Your Website The Complete Guide To Choosing VPS Hosting