6 Instagram Marketing Tips for Business

Published on: 01 July 2019 Last Updated on: 27 August 2021
Instagram Marketing

The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first.

If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place.

Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them.

Here are ways to get you heard. These are the ones that work anyways:

1. Keep it strictly business!

Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs.

This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies.

2. #tag that:

Hashtags

Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones.

If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product, or a special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions, and measure the success of your efforts.

 3. Entice, don’t push!

Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry.

Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one.

Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account. Read here Twicsy info for more in respect of the target audience.

4. Timing is everything:

On that note, deploy Instagram Insights to monitor traffic and assess the best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed:

  • Best Times- throughout Wednesday and 10-11 am on Friday.
  • Safest times- Tuesday through Friday, 10 a.m. to 3 p.m.
  • Least circulation-late night and early morning from 11 p.m. to 3 a.m.

When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them.

5. It’s Story Time!

One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature that offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed. Don’t rely on tools like TreeFrogSocial. Experts say that TreeFrogSocial.com is a scam you should avoid.

They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout-outs targeting potential influencers.

6. Befriend cool kids:

Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements.

Instagram is dominant in the world and if you know how to tame this beast, the world is yours.

We hope these strategies will help your business rise, and we are sure it will.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Picuki

Picuki Reviews – Popular Instagram Editor & Viewer

Instagram is one of the most important social media networks used for many business purposes. So, to use those networks efficiently, various tools are discovered. Also, there are people who are willing to use Instagram more vigorously and thus, searching for the best Instagram editor and viewer. Picuki is a simple Instagram editor and viewer that is used in large numbers by people all over the world. This app makes the editing process very efficient for the users. At the same time, there are no additional charges that you need to pay to use this app. This is a widely used app that even you can consider if you are willing to view any profile anonymously. Picuki - All You Need To Know Picuki is an online Instagram tool with which you can download, view, and edit Instagram content. The best part is that the platform is completely free to use, and you don’t have to pay a single penny during the registration process. With this tool, you can edit, browse Instagram profiles, posts, followers, stories, tags, and locations infinite times. At the same time, you can explore any Instagram tag and check its data. This platform is operated by DigitalOcean, New Jersey, United States. This is a source of excitement for numerous people throughout America. Picuki.com Reviews According to Picuki reviews, the app is very easy to use, and you can edit any Instagram photos. This is the best alternative to other Instagram viewers and editors. The platform has a good search volume as it provides a great user experience and benefits to the audience. As compared to other tools, this tool has a great demand due to its many features. Some of the top features of this tool are described below: The tool can be accessed through different devices, including iOS. This platform is called an anonymous online app. The site uses malware scanning on a regular basis. It requires data to improve the user experience. You can view both stories and posts of any user. Editing photos is possible. No registration is required. The platform is completely free to use. How To View Any Instagram Profile On Picuki? Now, to view any Instagram profile on Picuki, you need to consider the following steps: Visit the official website of Picuki. Enter the username of the profile. Then, enter the filter of your choice. After clicking the same, view all the photos and videos of your choice. Why Is PICUKI Not Working? With the help of Picuki, the user can upload photos from Instagram. The user can browse Instagram without signing in. But like any other website, Picuki can also go through some issues. Often due to the high traffic for the bulk users, Picuki sometimes needed help with work. Server issues are almost impossible to experience while using the Picuki. If you experience such kinds of problems, here are some easy solutions you can apply to solve the PICUKI malfunctions. How To Fix PICUKI Not Working? Picuki may not be working due to server issues or due to any other issues. Let’s see four easy steps which you can apply for troubleshooting. Picuki Instagram is not working. Restore The Web Browser: Restoring the web browser is one of the common ways to fix the Picuki, not working issues. Restart your web browser and clean all the browser’s cache files during restorations of the web browsers. After clearing the browser's DNS history, the new webpage  Yes. This is one of the most popular ways to fix the tool's functioning issues. To restore the problem, you have to restart your web browser. This method works flawlessly if the problem is on your end. The browser cache files may be cleared by restarting the browser. It also clears your browser's DNS history. This makes it easier for the browser to load the new web page. Picuki needs to be fixed on your system. This is the first thing you should try to solve the issues while Picuki needs to be fixed. Clear The DNS Check: When DNS services run in the background while surfing the internet, Picuki often runs slow or shows errors. The DNS system stores the cache files. If you do not clear the files on time, it causes issues. Pickuki will not go to work if your DNS cache is expired. Step1:Open the run windows and press Windows + R Key Step2:Open the command prompt and type CMD, and press enter. And open the Ipconfig /flushdns. Your DNS check is complete. Then restart your computer. After restarting the system hope you will find the Pickuki in your system. Restart Your Router: This tool sometimes stopped due to the router and internet speed. You can restart your WiFi router. First, disconnect the power cable and restart your router. Start with disconnecting the router. Wait some time, and after a while, restart your browser and restore the internet.  Restarting the router often solves the Picuki not working or responding-like issues. Wait For Sometime: Picuki often slows down due to server issues. To solve these types of problems better wait for some time. Then restart your system and restart your browser. And again, open the application from the new browser. What Are The Picuki Alternatives? The following solutions are helping to solve this tool's running issues. If you still suffer from the same problems, here are some of the Picuki alternative names you can use. SmiHub  Gramhir InstaDP Fullinsta StoriesDown Watchinsta IGLookup InstaXYZ Dumpor Glassagram All of these alternative functions are similar to Picuki. If you cannot find any solutions to Picuki malfunctions, then these ten options will be perfect for you. Frequently Asked Questions (FAQs): 1. Can You Block Someone On Picuki?  Ans: Yes, you can block anyone from viewing your posts on Picuki. Just click on the upper right corner and then tap the Block button to disable the person from viewing your posts. 2. Why Is Picuki Not Working?  Ans: Sometimes, Picuki doesn’t work due to the placement of many ads at the same time. The complex ads that are high in size can create disturbance to the site. 3. Can Users View How Many Times You Viewed Their Profile? Ans: The answer to this question is No. The users cannot recognize how many times you viewed their profile. Therefore, you can view any profile as many times as you want. 4. Is Picuki Legal? Ans: Yes, Picuki is legal and also safe to use on your PC. You don’t have to worry about the malware and viruses on this website. The Final Thoughts Picuki is one of the best and most popular Instagram viewers and editors. This integrated search engine works through an integrated search engine. According to our research, the factors are useful in evaluating the online presence of a company. Hence, this is all that you should know about this widely used editor, and let me know in the comment section if you have any issues regarding the same. Read Also: Is Instagram Turning into a Way of Life now? 5 Content Ideas to Use with Instagram Influencers 5 Marketing Tips to Help Grow Your Business on Instagram

READ MOREDetails
Instagram turning into a way of life now

Is Instagram Turning into a Way of Life now?

We all have been constantly obsessing over social media for a very long time now. Since the very introduction of Orkut, it has become imperative for people to get judged and approved by a hoard of people out there who do not even know each other. Is it a habit or a disease? Well, we will discuss that later but let us now explore some of the habits and trends that people have been showing on different social media platforms. Why do people go on different social media platforms? The answer is simple yet very complicated. They go for approval which is received in the form of likes over Instagram, Facebook, Tumblr, and Twitter, among many other platforms. It has become an immortal obsession of people to grow in the social media chart through a raging number of followers in their follower bank. People talk about social media and how many likes they received all the time like they are experts without being experts. It is always the talk of the town when someone gets a hit on any social media platform and people gossip over what they wore, what they ate, where have they been eating out or buying those stuff.  It has recently become a very predictable act of people to vouch over their social media profiles and showcase every bit of detail of their life. Why do they do it? Again yes for approval and then to be famous and also expand an online or offline business. People have a variety of reasons to be social media buffs. Either they are relatively very free or are in the process of creating a steadfast online image for future business purposes. Sometimes it is related to a hobby or talent that they want to show to the entire world without spending much on marketing. One of the most famous platforms that have recently gained traction in the social media industry is Instagram. With its different features and add-on emoticons, Instagram is now ruling over the social media arena, and not only informally, but formally also people are growing over Instagram for personal as well as professional expansion. Instagram has loads to offer and various concepts to follow. The features added in the story to vote, buy, and redirect to a different page and a link have gained a lot of appreciation as of now. The game of Instagram as an established social media platform is relatively very strong. Hacks Of course, having a wide friends group and a large number of acquaintances on social media helps in increasing followers and likes over Instagram, but being a great storyteller and photographer means that being Insta famous will not be a much of a difficult task. Moreover, Instagram along with other social media platforms has certain marketing hacks and strategies. Social Clout Club is a brand new service you can use to know more about marketing strategies. #hashtag is a concept that has recently gained a lot of popularity. Seeing its popularity Instagram has also added a feature that lets you follow hashtags as well and whenever someone with that specific hashtag posts it, you get it on your home page. Great Photography and Keep Readers Intact Good picture quality is a must. High-quality pictures always attract a good amount of followers. Writing good and original stories is also imperative. Research your audience along with the people whom you follow so that they can follow you back. Instagram has many more tricks but for beginners, this is the heads-up start hack. Read More: Using Social Media To Promote Start-Up Businesses Social Media Marketing Role In Technology How is Social Media Playing A Role In Career Building? Which Backend Keys Makes Social Networking Sites & Apps Works Smoothly?

READ MOREDetails
Instagram Marketing

Instagram Marketing Statistics You Should be Aware of in 2019

Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve. Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns.   The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram.   The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com.   Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily.   In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite.   In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured. Read Also: Steps ForImproving Your Instagram Strategy A Guide To Running Your Instagram Marketing Campaign

READ MOREDetails