The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first.
If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place.
Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them.
Here are ways to get you heard. These are the ones that work anyways:
1. Keep it strictly business!
Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs.
This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies.
2. #tag that:
Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones.
If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product or special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions and measure the success of your efforts.
3. Entice, don’t push!
Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry.
Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one.
Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account.
4. Timing is everything:
On that note, deploy Instagram Insights to monitor traffic and asses best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed:
- Best Times- throughout Wednesday and 10-11am on Friday.
- Safest times- Tuesday through Friday, 10 a.m. to 3 p.m.
- Least circulation-late night and early morning from 11 p.m. to 3 a.m.
When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them.
5. It’s Story Time!
One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature which offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed.
They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout outs targeting potential influencers.
6. Befriend cool kids:
Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements.
Instagram is dominant in the world and if you know how to tame this beast, the world is yours.
We hope these strategies will help your business rise, and we are sure it will.