Will Instagram remove likes from posts in 2020?

12 February 2020

On the 14th of November last year Instagram announced a worldwide test in which it is set to hide likes for a post that appear on users’ feeds. A move that has been received with a lot of controversies. This was not the first time the Facebook-owned social media giant was running these tests.

Since July the same year, Instagram has been running similar tests that have affected users’ posts in Japan, Australia, Italy, New Zealand, Brazil, Ireland and a small portion of users in Canada. The move has been received with mixed reactions; nobody understands why while several people aren’t happy about the move. Many people ask will it be worth gaining more likes on Instagram via brand promotion and ads in the future?

So, Will Instagram remove likes from posts in 2020?

Recent announcements from Adam Mosseri, Instagram chief executive officer indicates that the company is not stopping any soon. They are rolling out tests of what they are calling ‘private like counts’ to cover other countries including the united states where a small portion of users have been affected by the recent tests.

Unless you aren’t using Instagram for marketing purposes the news should not surprise you. But for marketers, this is quite shocking. Likes have played a key role in their marketing strategy cutting them out isn’t something small.

But why is Instagram shutting its doors to likes?

Instagram, Twitter, and Facebook have been the center for heated debates like inline addiction, smartphone addiction, online insensitivity, and other online related issues for a while now.

As a result, many social media platforms including those mentioned above have made it their priority to combat the vices in an attempt to hit a balance between user engagement and growth over the perception that they are leading causes of online related problems.

Combating online related problems seems to be the motivating force behind this move. As CEO Adam Mosseri explains, the whole idea behind limiting likes to the owner of a post is to try to depressurize Instagram. They are trying to make the platform less competitive, and try to give users a chance to focus more on connecting with people as opposed to concentrating on how many likes they get.

Another reason for this move affects the users, Instagram explains that by cutting out likes, users will be inclined to focus more on the content being posted as opposed to how many likes the content has gained. What is the implication of the same?

The move has impacted both the viewer and the content creators. Certainly, it takes power from fake users who buy likes and gives it to content creators. Content creators will now have an upper hand on the platform since you will only get followers if you have something to offer to the audience.

Will this move have an impact on my business?

The move will affect influencer who are starting out but as I said earlier if you are on Insta as an influencer or marketer you will need to be extra creative to get attention. For marketers, the movie will have a great impact on your business if you have been depending on bought likes.

Otherwise, you will be able to see the number of likes you garner but your followers won’t see them which has no huge impact on business.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 Instagram Marketing Tips for Business

The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first. If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place. Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them. Here are ways to get you heard. These are the ones that work anyways: 1. Keep it strictly business! Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs. This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies. 2. #tag that: Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones. If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product, or a special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions, and measure the success of your efforts. 3. Entice, don't push! Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry. Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one. Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account. Read here Twicsy info for more in respect of the target audience. 4. Timing is everything: On that note, deploy Instagram Insights to monitor traffic and assess the best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed: Best Times- throughout Wednesday and 10-11 am on Friday. Safest times- Tuesday through Friday, 10 a.m. to 3 p.m. Least circulation-late night and early morning from 11 p.m. to 3 a.m. When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them. 5. It’s Story Time! One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature that offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed. Don't rely on tools like TreeFrogSocial. Experts say that TreeFrogSocial.com is a scam you should avoid. They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout-outs targeting potential influencers. 6. Befriend cool kids: Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements. Instagram is dominant in the world and if you know how to tame this beast, the world is yours. We hope these strategies will help your business rise, and we are sure it will. Read Also: 34 Best Instagram Bots to Auto Like & Auto Follow Safely in 2020 How To Get More Likes On Instagram Is Instagram Turning Into A Way Of Life Now? Importance Of Storytelling In Social Media Marketing Will Instagram remove likes from posts in 2020?

Is Instagram Turning into a Way of Life now?

We all have been constantly obsessing over social media for a very long time now. Since the very introduction of Orkut, it has become imperative for people to get judged and approved by a hoard of people out there who do not even know each other. Is it a habit or a disease? Well, we will discuss that later but let us now explore some of the habits and trends that people have been showing on different social media platforms. Why do people go on different social media platforms? The answer is simple yet very complicated. They go for approval which is received in the form of likes over Instagram, Facebook, Tumblr, and Twitter, among many other platforms. It has become an immortal obsession of people to grow in the social media chart through a raging number of followers in their follower bank. People talk about social media and how many likes they received all the time like they are experts without being experts. It is always the talk of the town when someone gets a hit on any social media platform and people gossip over what they wore, what they ate, where have they been eating out or buying those stuff. It has recently become a very predictable act of people to vouch over their social media profiles and showcase every bit of detail of their life. Why do they do it? Again yes for approval and then to be famous and also expand an online or offline business. People have a variety of reasons to be social media buffs. Either they are relatively very free or are in the process of creating a steadfast online image for future business purposes. Sometimes it is related to a hobby or talent that they want to show to the entire world without spending much on marketing. One of the most famous platforms that have recently gained traction in the social media industry is Instagram. With its different features and add-on emoticons, Instagram is now ruling over the social media arena, and not only informally, but formally also people are growing over Instagram for personal as well as professional expansion. Instagram has loads to offer and various concepts to follow. The features added in the story to vote, buy, and redirect to a different page and a link have gained a lot of appreciation as of now. The game of Instagram as an established social media platform is relatively very strong. Hacks Of course, having a wide friends group and a large number of acquaintances on social media helps in increasing followers and likes over Instagram, but being a great storyteller and photographer means that being Insta famous will not be a much of a difficult task. Moreover, Instagram along with other social media platforms has certain marketing hacks and strategies. Social Clout Club is a brand new service you can use to know more about marketing strategies. #hashtag is a concept that has recently gained a lot of popularity. Seeing its popularity Instagram has also added a feature that lets you follow hashtags as well and whenever someone with that specific hashtag posts it, you get it on your home page. Great Photography and Keep Readers Intact Good picture quality is a must. High-quality pictures always attract a good amount of followers. Writing good and original stories is also imperative. Research your audience along with the people whom you follow so that they can follow you back. Instagram has many more tricks but for beginners, this is the heads-up start hack. Read More: Using Social Media To Promote Start-Up Businesses Social Media Marketing Role In Technology How is Social Media Playing A Role In Career Building? Which Backend Keys Makes Social Networking Sites & Apps Works Smoothly?

5 Content Ideas to Use with Instagram Influencers

By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why. But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh. Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them. Content ideas If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram. Giveaways Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers. When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee. Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram. Normally, giveaways require participants to: Follow the brand and influencer Like the giveaway post Comment on the post, tagging a few friends By doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too. Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won. The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner. Unboxings Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style. Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option. Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio. Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers. Tutorials A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack. Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content. Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing. Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram. On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile. In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram. Guides Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space. Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist. You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on. Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more! Live Q&As Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers. Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram. Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience. Conclusion These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered. Read Also: Instagram Advertising For Beginners 5 Marketing Tips to Help Grow Your Business on Instagram 6 Ways To Increase Real Instagram Followers Without Spending Money!

Will Instagram remove likes from posts in 2020?

So, Will Instagram remove likes from posts in 2020?

But why is Instagram shutting its doors to likes?

Will this move have an impact on my business?

6 Ways To Increase Real Instagram Followers Without Spending Money!

How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 Instagram Marketing Tips for Business

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Will Instagram remove likes from posts in 2020?

So, Will Instagram remove likes from posts in 2020?

But why is Instagram shutting its doors to likes?

Will this move have an impact on my business?

Share this Article

6 Ways To Increase Real Instagram Followers Without Spending Money!

How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

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