Will Instagram remove likes from posts in 2020?

by

12 February 2020

Instagram

instagram

On the 14th of November last year Instagram announced a worldwide test in which it is set to hide likes for a post that appear on users’ feeds. A move that has been received with a lot of controversies. This was not the first time the Facebook-owned social media giant was running these tests.

Since July the same year, Instagram has been running similar tests that have affected users’ posts in Japan, Australia, Italy, New Zealand, Brazil, Ireland and a small portion of users in Canada. The move has been received with mixed reactions; nobody understands why while several people aren’t happy about the move. Many people ask will it be worth gaining more likes on Instagram via brand promotion and ads in the future?

So, Will Instagram remove likes from posts in 2020?

Recent announcements from Adam Mosseri, Instagram chief executive officer indicates that the company is not stopping any soon. They are rolling out tests of what they are calling ‘private like counts’ to cover other countries including the united states where a small portion of users have been affected by the recent tests.

Unless you aren’t using Instagram for marketing purposes the news should not surprise you. But for marketers, this is quite shocking. Likes have played a key role in their marketing strategy cutting them out isn’t something small.

But why is Instagram shutting its doors to likes? 

likes on instagram

Instagram, Twitter, and Facebook have been the center for heated debates like inline addiction, smartphone addiction, online insensitivity, and other online related issues for a while now.

As a result, many social media platforms including those mentioned above have made it their priority to combat the vices in an attempt to hit a balance between user engagement and growth over the perception that they are leading causes of online related problems.

Combating online related problems seems to be the motivating force behind this move. As CEO Adam Mosseri explains, the whole idea behind limiting likes to the owner of a post is to try to depressurize Instagram. They are trying to make the platform less competitive, and try to give users a chance to focus more on connecting with people as opposed to concentrating on how many likes they get.

Another reason for this move affects the users, Instagram explains that by cutting out likes, users will be inclined to focus more on the content being posted as opposed to how many likes the content has gained. What is the implication of the same?

The move has impacted both the viewer and the content creators. Certainly, it takes power from fake users who buy likes and gives it to content creators. Content creators will now have an upper hand on the platform since you will only get followers if you have something to offer to the audience.

Will this move have an impact on my business? 

The move will affect influencer who are starting out but as I said earlier if you are on Insta as an influencer or marketer you will need to be extra creative to get attention. For marketers, the movie will have a great impact on your business if you have been depending on bought likes.

Otherwise, you will be able to see the number of likes you garner but your followers won’t see them which has no huge impact on business.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Instagram Marketing

6 Instagram Marketing Tips for Business

The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first.If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place.Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them. Here are ways to get you heard. These are the ones that work anyways: 1. Keep it strictly business! Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs.This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies. 2. #tag that:Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones.If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product, or a special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions, and measure the success of your efforts.  3. Entice, don't push! Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry.Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one.Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account. Read here Twicsy info for more in respect of the target audience. 4. Timing is everything: On that note, deploy Instagram Insights to monitor traffic and assess the best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed:Best Times- throughout Wednesday and 10-11 am on Friday. Safest times- Tuesday through Friday, 10 a.m. to 3 p.m. Least circulation-late night and early morning from 11 p.m. to 3 a.m.When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them. 5. It’s Story Time! One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature that offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed. Don't rely on tools like TreeFrogSocial. Experts say that TreeFrogSocial.com is a scam you should avoid.They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout-outs targeting potential influencers. 6. Befriend cool kids: Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements.Instagram is dominant in the world and if you know how to tame this beast, the world is yours.We hope these strategies will help your business rise, and we are sure it will.Read Also:34 Best Instagram Bots to Auto Like & Auto Follow Safely in 2020 How To Get More Likes On Instagram Is Instagram Turning Into A Way Of Life Now? Importance Of Storytelling In Social Media Marketing Will Instagram remove likes from posts in 2020?

READ MOREDetails
Instagram

Steps For Improving Your Instagram Strategy

Successful execution of a plan sometimes requires updates and improvements in Instagram Strategy. If you are unable to gain the expected outcome from your Instagram account, you must consider changing your strategies. You might have some brilliant ideas, but you may fail to achieve your targeted goal. In this case, reassess your basic strategies and implement new ones to get the desired benefits.Keep in mind that steps that help you get new likes and followers will always have an impact on your overall Instagram marketing strategy. For this, you can buy cheap Instagram likes from many online companies. Just be sure to practice some care when you go down this alley because not all sites are going to offer valuable and credible followers and likes. If after buying likes you still find yourself in trouble, it is time to check your strategy.Here are five basic steps that will help you in evaluating and improving your strategies. Evaluate Your KPIs: Instagram has a lot to offer, and you can easily lose track of your basic objectives while focusing on engagement, followers, reach, and content. You must reevaluate that either your strategies are by your basic objectives of the account or they are deviating from its core purpose.Evaluating your KPIs after short intervals lets you know how slowly or rapidly you are progressing towards your milestones. It’s always better to focus on one or two goals at a time so that you can concentrate well and drive all your energy on one side. It will also help you to stay on track without losing your attention.Your clear goals, actionable tactics, and measurable performance metrics are core elements of a good Instagram strategy. If your targeted goal for the month is to drive traffic on your Instagram account then your main focus should be on maximizing your reach. You must implement strategies for your posts to be viewed by a maximum number of Instagram users. Closely observe metrics such as likes, follows, and profile visits. By having such clear goals and focused strategies, you can easily attain your short-term goals and long-term objectives. Develop a distinct Visual Style: Your Instagram posts are the virtual presentation of your personality and business. The quality of the content of your posts depicts your abilities and strengths so if you want to make your Instagram account stand out from the rest of the Instagram profiles then you must develop a unique visual style. People will recognize you on Instagram with your distinct style of posting and can easily differentiate your content from your unique style.For effective visual presentation, you must be well aware of the strengths and weaknesses of your brand, and you must have sound knowledge of the latest trends of your industry. This will help you in designing strategies that will make your brand distinctive. Here are some other important things to keep in mind when evaluating your Instagram strategy:You must develop a clear understanding of the preferences of your targeted audience so that you can strategize your posting frequency and upload content accordingly. If you are clueless about what will appeal to your audience, you can always go for trial and error to the device the most successful strategies. The preferences of your audience may change after some time as the industry is growing at a rapid pace so you must keep on updating your strategies with the passage of time.For making your posts visually attractive you can take help from various editing and designing tools available online. Designing tools like Unfold, Easily, and Canva provides you with multiple features to boost the outlook of your images or photographs. Preset templates are also available that will assist you in making your every post different from the other. You can add a personalized element in these templates to make your posts unique and distinctive from other Instagram posts. The content of your Instagram stories is quite important as it stays there for only 24 hours. To make your stories extraordinary, you can take assistance from apps like Factory and Quik. They will help you in inspiring your audience.Read Also:Is Public Utilities A Good Career Path? – Top Utility JobsIs Energy A Good Career Path? – A Detailed Guide

READ MOREDetails
Instagram apps

Top 7 Free Instagram Apps To View and Enjoy Your Photos Like a Pro

In the present day, Instagram is too popular to not be recognized by millions of men and women from all over the world. iPhone, iPad and iPod users go mad over supplemental programs for this service. And they are right! Because the idea of taking photos, using and sharing them via social networks is so incredible and alluring that you can't stay beside. In the past (up to 10, I guess) your cell phone was simply a phone and now really a phone, a camera, a media player, and a computer – all in one small device. That's fantastic! So you should be ready to get the times and monitor the latest trends in the IT world. In case you do not have a lot of popularity on Instagram, you can always buy Instagram likes.In this article, I have gathered the top 7 free apps for Instagram which will help you make an awesome photo. The following apps are distributed via the Apple Store or Google Play Store for free. InstagramWhen it’s come to Instagram apps, it would be preferable to download and install the main app itself (in case you still no longer have it). Over million users are sure that Instagram is a great and convenient way to adapt, edit and share photographs. If you are a lucky owner of the iPhone you are welcome to have a great time with Instagram. The Android version of the app has also been released. InstaBAMIf you miss some places in the world you are able to look at photographs from there employing this simple photography app. Adjust the desired location on the map and enjoy photographs obtained from and around that place. PostagramIf you want to please someone having a long way away from you then this photography application is a real godsend. This allows choosing an image from your iPhone collection, Instagram or Facebook, to set up it like a real postcard. FollowgramIf perhaps you're a blogger or perhaps one Instagram-maniac with an obsessional notion of 'liking' all photographs on Instagram and following all of their authors then use this web image iPhone app right now. The account on the Followgram will save all the information about your friends, enthusiasts, and galleries. 52GramsThis site allows users to share their stylish and trendy looks. It’s a growing community for men and women of fashion as well as for companies and brands. LovestagramThis awesome photo software was created by the girlfriend of the Instagram co-founder on St. Valentine's eve. The app creates an ecard with photographs distributed between you and your partner (a loved one, a friend or even a co-worker). It's possible to arrange pictures in a slideshow or to incorporate them into a collage in one body. FotogrammeFotogramme is free of charge to use Instagram user. It’s a good tool searching at images which have already recently been published on Instagram and for viewing users' information.Now you're familiar with the most popular Instagram software and you could choose the best ones for your iPhone, iPad, iPod or PC. We all apologize if we overlooked a few of your selected photography programs. There are so many Instagram viewer apps and you are able to suggest other programs to be included in this list in circumstance you think they are interesting for Instagram geeks like you. So enjoy the collection and have a good time with it!Read also:How To Get More Likes On Instagram 5 Marketing Tips To Help Grow Your Business On Instagram

READ MOREDetails