With over billions of users worldwide, Instagram has outgrown its impression as a fun, interactive, and impressive platform for content marketing, networking, audience building, and selling things. If stats are to be believed, over 200 million active monthly members are sharing over 40 million images and having around 1.6 billion likes every day.
Impressive, isn’t it? But, Instagram has quite a lot of competing for content, which often gets unnoticed by many users. You can call the platform as an ocean of followers that are waiting to get their post get noticed. So, if you want to be an Instagram unicorn, your goal should be growing real followers that care and engage with your brand. Here are the tips you need to follow:
Optimize Your Profile:
The most important thing that grabs users attention is your Instagram profile. If it isn’t optimized, you are giving the wrong impression who looks your website, as people like to look into someone’s profile, before they follow them. And with a shabby profile, you will end up losing a lot of audiences.
Also, make sure that your username is simple, and your profile is clear. Keep the bio engaging and things up-to-date. Your story highlights should also be engaging and impressive.
Have A Community:
Get a community for your business; though it will take some time, it can turn Instagram users into engaging followers. Also, find common ground, as it will help people follow you back and you will get more likes for Instagram. Ask other users to submit content to let it share through your account. To start with, engage with other users and comment, like, and respond consistently. Be on the search for like-minded people and follow them.
When it comes to hashtagging, go creative! But, do you know how many hashtags would be beneficial for the account? Which ones should be more beneficial for your ad? Well, Instagram hashtags are quite helpful because they let people find your posts and stories.
Just make sure to use popular hashtags, so that your post doesn’t get lost. You can research by simply typing the right keyword to see which hashtag autogenerates. Before picking, pay attention to the number of posts or check what hashtags are your competitors are using.
Giveaways And Contests:
Of course, running an online contest or giveaways isn’t a new thing, you can’t deny the fact that giveaways help to boost post engagement. Let’s think this way, if you are offering free wine for a month to make your hotel business popular, who wouldn’t easily like, share, and even post your content.
But, is running contests a worth return if you barely have any real insta followers on the account? That’s when combining with a business that already has big followers is going to help you. This way, you will be able to gain likes, comments, and followers with ease.
Have A Descriptive Caption:
It’s not just a picture that attracts, but also a descriptive caption will help you gain more followers. Make a habit of storytelling by using creative captions and create engaging posts. You can try things:
- Use Important Words At The Top: Captions in the field often cut off once the lines are finished, so put the most compelling words at the top.
- Ask questions: Asking questions will compel the audience to leave a comment on your post. Also, this will make your account visible to the wider audience. Emojis will help: Emojis play a huge role in attracting people on social media platforms. They can help draw the reader’s eye toward your account.
Run Ads When Your Audience Is Most Active:
Instagram easily allows you to schedule the time when your ads appear. This will help you advertise to the right audience. Think of this way, if you are an online seller when doing your audience shop online? Of course, it is difficult to gauge upon the time when your audience is most active, knowing them is where you can start.
So, now that you know the tips to get real followers and likes on Instagram go forth and take your business to new heights.