Importance of Storytelling in Social Media Marketing

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03 May 2019

Marketing

Social Media Marketing

Stories are everywhere, look around you, wherever you are, there is a story. They are no longer confined in the movies and books, stories have gone beyond such confines. Think about a tale that captivated you last, maybe it was in a blog post and that grabbed your attention, captured your mind and emotions. Despite anything else going around you, it had your full attention. That tells you how powerful a tool it is and why it’s indispensable in your marketing strategies. The best platform to tell stories and win visitors through social media marketing.

Importance of Storytelling in Social Media Marketing:

Continue reading and see how you can revolutionize your marketing approach

Showcase your uniqueness:

Beyond the headshot and some catchy slogans, people want something that is interesting. They are tired of photos and videos that every other company uses to woo visitors; they want something that is captivating. For instance, on an ordinary day, you could take a few snapshots of your work area and probably share a few tips on what motivates you. Such mini-stories will tell people how serious and how dedicated you are to productivity. Whatever industry you are in, you need to showcase what you have and how skilled and creative you are.

Take advantage of visuals:

Videos and generally visuals are powerful tools that you can rely on for social media success and storytelling. Having such content makes your posts stand out while adding another layer to your narrative. According to research, visuals could increase visitors’ willingness to read by more than 80%. In fact, big brands believe that visuals are crucial to how the company’s brand story is relayed.

Put yourself in the shoes of the reader:

You have your post ready for posting on Facebook, Twitter, Instagram, or any other social media. Why don’t you spice it up with some story surrounding it? This will resonate with your followers and many will find a reason for investing in your product.  Look at the issues that your customers have and let your tailored PR team do for you mini-stories that focus on their needs and ensure that the stories are solution-based. Again, you need to look into how you can add some emotion and intrigue to the pedestrian posts. Most importantly, you must ensure that all your stories have the consumer at the center of it all. Get creative with the story and this will improve the engagement. If for instance, you are doing a pitch, the creativity in it will tell a prospect whether you are the best fit or not.

Make it personal:

Research shows that personal marketing is on the rise. This is because people are likely to trust another person more than they trust a faceless brand. People want to hear the story from family, friends than from a mere advertisement. A story ensures that you create a personal brand that resonates with your audience.  A story is incredibly important in that it shows people the face behind the posts.

In every one of your posts, ensure that you’ve some captivating story that will keep your social media audience glued and yearning for more. Get a good PR company or hire a leading social media agency to help you generate stories that will make a difference in your marketing.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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