5 Types of Digital Marketing

Published on: 04 March 2019 Last Updated on: 09 August 2019
Digital Marketing

Marketing is an ever-changing aspect of a business. In the past decade, we’ve seen how modern technology has completely revolutionized the way businesses promote and sell their products and services.

In fact, a 2013 study conducted by Adobe noted that 76 percent of people think that marketing has changed more in the past two years than it did the entire 50 years before. This is even more pronounced today as the Internet becomes more pervasive.

Indeed, the Internet is a game-changing technology with a tremendous impact on modern marketing. Alongside its ubiquity is the rise of online marketing, which many consider having replaced traditional marketing channels, such as TV, radio, and print ads. More and more businesses now adopt this form of marketing. Statista projected that global spending on digital marketing would reach 306 billion dollars in 2020 and account for the majority of marketing efforts.

But while digital marketing has enabled businesses to reach their target audience more readily, the rapidly changing technology and marketing trends have brought in some confusion, especially for businesses that are not well-versed with online marketing.

Today, there are numerous digital marketing trends available to marketers and brands. Each of these methods has its unique uses, as well as, pros and cons. For many businesses, deciding on which digital marketing strategy to take is not easy.

To help you choose the best direction, an expert from a digital marketing agency, Warroom Inc., explains to us the top five time-proven and tested digital marketing types.

Email Marketing:

Email Marketing

Email marketing is a time-tested type of online marketing. This has been around far longer than other digital marketing techniques. While there have been many changes in the way this campaign is done, it remains very useful.

With this strategy, marketers have full control of the message. Email marketing is different from the regular emails you send to a boss or a friend. Marketers use available data regarding a user to come up with carefully crafted and targeted messages based on the recipient’s position in the sales funnel. These emails can range from informational email to product update email to welcome email and many other types.

Email marketing not only gets your message across. You can also gather relevant information about your target audience through emails. With this data, you can come up with a more calibrated and more successful marketing campaigns.

Content Marketing:

Content Marketing

Content marketing is considered the foundation of all other types of digital marketing. With content marketing, you need to regularly produce relevant and interesting contents such as social media posts, videos, articles, blogs, and other creative. Quality content is crucial in bringing across your message and keeping your audience engaged.

Content marketing is a tricky endeavor. There are a lot of things to consider such as grammar and spelling, effective use of keywords, proper messaging, use of graphics, persuasiveness, etc. Keeping the content relevant, unique and fresh is also crucial in a successful content marketing campaign.

Social Media Marketing:

Social Media Marketing

According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, there are 3 billion social media users worldwide. This makes social media a very effective platform for advertising and promoting your brand to consumers.  Since users are hooked to social media sites such as Facebook, Instagram, and Twitter on a 24/7 basis, it makes it a perfect place to market and sell your products and services.

Aside from the millions of users connected to social networking sites, it is also a cost-effective digital marketing strategy, especially when you’re able to hit the right buttons. The proper use of social media marketing techniques can help ensure that you’re reaching the right audience and get them to use your brand.

Search Engine Optimization (SEO) Marketing:

seo marketing

SEO Marketing is an essential marketing tool that every business needs. The goal of this marketing campaign is to increase your website’s visibility by placing it on top of search engines, such as Google and Bing. For example, if a user is looking for a dog grooming kit, you want to place your brand on the first page of Google’s result. You need to know what customers are searching for (keyword research) and optimizing your website around those keywords (keyword optimization). This helps boost traffic to your site.

Link Building:

Link Building

Among the earliest digital marketing trends, link building can help increase the number and quality of inbound links to your website. This can help improve page views and visits, and ultimately, website or webpage ranking. If you want your product to be easily searchable in search engines, then you need to implement link building strategies.

These are just five of the many types of digital marketing out there. Each of these techniques has its own uses that can help you promote and advertise your business.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

heating repair company

Set Your Lead Generation on Fire! 5 Tips for Marketing Your Heating Repair Company

Marketing professionals agree that the number-one most important thing to look out for when creating an effective campaign and strategy is the quality of sales leads your efforts to produce. When you're marketing your heating repair company, you want to be certain you're not pitching to random people who may or may not even need your services. You want your HVAC marketing to be geared towards those who need what you offer. Read on to learn how to make it happen. 1. Your Online Reviews Matter: Over 90% of people read online reviews about a business before deciding to reach out to them. Especially since you know the people reading your reviews are doing so because they need help with their HVAC services, you want to make sure they have something to look at. Embed review requests in your emails, and offer discounts for customers who do leave reviews. Read your reviews as often as possible, and make sure to promptly respond to every one of them. 2. Submit to Online Business Directories: You need to connect with local consumers if you want your business to stay afloat. After all, people aren't exactly going to call an HVAC and heating repair company that's three states away. Submit to local business directories, and also try to form relationships with other local businesses to promote each other. 3. Give Hyperlocal Marketing a Try: We just spoke about the importance of local marketing -- but you also need to get hyperlocal. When you draft keywords to include in your content, make sure you reference not just your city and state, but even nearby landmarks. The same goes for your street name, local festivals and events, and more. 4. Embrace Email Marketing: Email marketing is so effective when it comes to marketing your heating repair company because those receiving the emails have actively chosen to be contacted by your company. Perhaps they were past clients, maybe they live in the area, or maybe you're connecting with other local business owners. Either way, you know they are quality leads. Plus, emails offer invaluable analytics that allow you to further refine your marketing strategy. 5. Remarket on Social Media: If you want to capture leads, you need to focus on converting the people who have already shown an interest in your heating repair services. These people have clicked on your social media profiles or website, but for whatever reason, didn't book your services. Remarketing -- having your site and service pages show up in their social media profiles -- is an awesome gentle reminder for them to complete the transaction. Get More Leads for Your Heating Repair Company with These Tips: This is a great starting point when it comes to the top ways to get more leads for your heating repair company. Of course, you also need to learn how to improve your campaigns, schedule social media posts, write blog posts, track analytics, and much more. Don't sweat it -- we've got you covered. Keep checking back with us for more marketing tips you can't afford to miss. Read Also: What You Need To Know About Electric Mattress Pad Why Sensors Are Essential In Machine Automation 5 Tips For Marketing Your HVAC Business That Actually Work How Servicing For Your Commercial Boiler Works: A Step-By-Step Guide To The Process

READ MOREDetails
Online Marketing

Online Marketing : Selling Your Product And Services

Online marketing is just another way of selling your product and service online through the web and mobile phone systems. The art of selling things online is very difficult, you need to find the right mix of strategies that suit your product and reach your audience which can then convert into real deals. Many people think this is the easiest way to publicize but there are a lot more ways to fail at this than is successful. So we today at AdsBridge will try to explain to you about online marketing. Benefits of Online Marketing: A key advantage of taking the help of the internet for marketing your product is that you can quantify the effect that a strategy has in publicizing plus you know how many clicks you get for each publicizing platform and how they interact with a website. Then we can analyze how many of these visitors are converted into paying customers and which strategy is most profitable to you. Examples of Online Marketing: EA sports pays different search engine such as Google, Yahoo, and Bing to post ads on people desktop which search for keywords such as "Games". Grammarly hoards up email delivers on their site through a free trial and then send emails regarding discount and services. A recent trend is to make memes and then share them on the official handles on Facebook, Twitter, and etc. to engage with their audience and create a favorable image of their product. This technique is mostly used by condoms or tobacco companies. Online marketing seems to be the future as everything is available online. This definitely opens new doors but it is very difficult to build your audience. One of the things, companies should understand is that the internet is a virtual field and so should be your content to lure people, you can’t go old fashion on the internet. Companies should develop their strategy keeping in mind their customer, and the product which we do at Ads Bridge. People use various techniques such as surveys, user testing, and in-person conversations. Online Ads: Google earns the most through internet ads because it works for businesses but there are ways through which you can be looted. There are various other platforms that offer online ads, they won’t be as popular as Google but they are very much effective Marketing through emails: As discussed above, a lot of companies used this strategy. They will find a way to collect your email address. Then they will send you a mail regarding the discount and offers. If you like their trial product/service, receiving those offers can tempt anybody to buy. Marketing through social media: This has taken marketing to a whole different level. You can reach out to your audience even in their most secluded moment as using mobile is stable for all. But on social media, you need a 24/7 presence, it doesn’t work if you than posting ads for your products or services. Blogging: Having a business blog is another way to reach out to your customers. You can use these blogs to keep people informed about the latest development in your product or service. One important use of the blog is you can write luring article which can tempt people to buy your product or service. Or you can simply use it for reviews or feedback from customers. Read Also: How To Market Your App Successfully Mobile App Marketing Agency Marketing – What’s Right For Your Business?

READ MOREDetails
Injury

Shouldn’t On-Demand Workers Get Workers’ Compensation?

Things have changed significantly for American workers in recent years. More and more Americans are working not as employees, but as independent contractors. Some people call it contracting or freelancing, but the implications are always the same - a worker is hired for a particular service and is paid a rate (hourly or per job) for that service. While working as an independent contractor might be the preferred choice of some workers, it is more often than not an arrangement born out of necessity, facilitated by a growing sea change in the relationship between labor and business. Contractors might have a bit more freedom in the way they do their jobs but, as many freelancers have discovered, there are plenty of drawbacks to working as an independent contractor. They pay their own taxes, lack many of the benefits associated with full-time employment and - perhaps most concerning - they aren’t protected when it comes to injuries suffered on-the-job. It’s this lack of compensation for workplace injuries that brings us to a growing discontentment for a large subset of independent contractors - on-demand workers. What is an On-Demand Worker? On-demand workers are the people who pick us up when we hail a ride with Uber. They are the workers who come clean our house or fix a leaky pipe when we book someone on our Handy app. In short, on-demand workers are those that spring into action when we request a service from a company that relies on freelance labor. The “Ride-Share” Economy’s Impact on Workers Every few weeks or so, you’ll find a news story or press release about another company that wants to become the Uber of something. Handy wanted to become the Uber of household cleaning. Cargo wanted to become the Uber of shipping. The list goes on and on. The financial success and the immense popularity of ride-share services have prompted companies to look for ways to incorporate the ride-share business model into other services, and many of them have been successful in doing so. These “on-demand” services are not just popular in the business community, they are popular with consumers, too. In many cases, the services offered by the new breed of businesses are more affordable and, in some cases, more responsive to a customer’s needs. It might be tempting for consumers to think of these services as a much more direct way to communicate with someone who is providing the service they need. The truth, however, is a little more complicated than that. The driver who picks us up, or the handyman who comes to fix our sink, is working on contract through the business who runs the app we use to summon them. The money that we pay that worker is divided between the worker and the business they work for. Many of these businesses have requirements that their workers must meet before they can do their job. Workers don’t have the level of control over their jobs that one would typically associate with an independent contractor, yet they are provided at the same level of benefits. In other words, they are provided with no benefits. Read also: Making Your Office Safer for Workers No Security for On-Demand Workers On-demand workers can suffer injuries just like any other subset of workers. A high percentage of workplace injuries are transportation-related. Many workers suffer injuries while moving goods or traveling for work. When you consider the fact that on-demand workers spend a good deal of their time in transit from one job to another (or, as is the case with drivers for ride-share services, all of their time in transit), it’s no surprise that these workers face just as many, if not more, hazards while on the job as those who are considered to be employees. To zero in even more on just how dangerous some of these jobs can be, let’s look at taxi drivers and chauffeurs, whose jobs are virtually identical to Uber and Lyft drivers. Taxi drivers and chauffeurs have fatality rates five times those of the average worker. On-demand drivers face the same risks - vehicle accidents, violent attacks - yet they aren’t given the financial security that other workers receive. If an on-demand worker is injured on the job, the company that they work for will not be held accountable for the injuries of their workers. That worker will be left without the security that so many of us enjoy as a fundamental right. They work just as hard. They observe the requirements set out by the company that employs their services, yet they are guaranteed nothing when something goes wrong. Contractors “In-Name Only” Understandably, many on-demand workers are growing increasingly dissatisfied with their classification as independent contractors. This is evidenced in a number of lawsuits in which workers are seeking to be treated with the same rights and benefits as other types of workers. This has been happening in the trucking industry for some time, an industry that has shifted from one heavily reliant on employed drivers (who used to be more likely to be union members) to one of the independent workers, and this industry suffered major labor shortage as a result. In one high-profile lawsuit, an appeals court found that FedEx incorrectly classified their drivers as contractors, despite the fact that FedEx required workers to wear FedEx uniforms, drive FedEx vehicles, and groom themselves according to the standards of FedEx. While on-demand workers face slightly different requirements from their companies, the principle is very much the same. The question is: How much can a company ask of you before they should give you the same rights as their “employees” are afforded? The answer is that you can ask only so much from a worker before they are essentially a contractor "in-name-only.” It’s becoming clear that companies are taking all of the advantages they can out of the “contract” relationship they have with workers while providing none of the benefits that they would give their employees. Unfortunately, this means a lack of workers’ compensation benefits for on-demand workers. The Implications for Consumers On-demand services might seem like a great thing for consumers, for now, but there are many ways in which the relationship between workers and their companies will begin to seep into the quality of the services consumers are currently enjoying. If companies providing on-demand services fail to provide workers with adequate benefits, they will face the same challenges as the transportation industry, which is struggling to keep high-quality workers who will find more benefits and security in other labor markets. In other words, on-demand suppliers will eventually get what they pay for and, by extension, so will consumers. In that respect, the lack of protection for on-demand workers is bad for business, not just for the workers themselves, but for consumers as well.

READ MOREDetails