Essentials For Digital Marketing

Published on: 26 February 2019 Last Updated on: 25 January 2020

If you’re starting your own business in digital marketing; congratulations! Digital marketing is in and has a lot of potential in the job market. It is very lucrative for young entrepreneurs who are changing the way the world looks are business. There is a vast number of digital marketing jobs and career opportunities in the future.

Having been born into an era of technology, Generation Z has a natural affinity toward technology and computers. It doesn’t hurt to be equipped with the knowledge and even though you may have talent, it is important to enhance it with learned skills. Now, apart from talent what do you need to have a successful digital marketing business? Read on to know more.

Know your target audience:

For any marketing strategy, it is very important to know who you’re targeting. You have to segregate consumers according to their economic status, age, sex, and location. A local company targeting another city won’t get much business so it’s of no use. Besides the digital market is not exactly cheap so you have to narrow down your options to the demographics that will get you the most business. Teenagers won’t buy diapers, and a strategy that is targeting this age group will fail. If you are a digital marketing firm or a single entrepreneur, ensure that you thoroughly study the market as well as the client product and service. You need to have thorough knowledge to be able to empathize with consumers

Decide location:

After setting the demographics, analyze the locations where the advertisements may be relevant. Some products can be shipped across cities. In such cases, you can target any location that has not been targeted by your competitors yet. Unless you’ve got great content and a great marketing team, play safe with the location. A lot of investment goes into digital marketing and unless you’ve got money to burn don’t experiment recklessly. If your client ships the product across cities, you may still have to decide a relevant area to start targeting. An untapped market is always the best choice and you can market aggressively if you have the budget.

Decide content for marketing:

The consumer is king! For a digital marketer, content is king. With the right content and action words, you can sell any deal. Now, how do you decide what kind of content to add? It depends on the demographics. You will market brands, products, and services differently. Each of these has different methods of campaigning and so is the content. Brand marketing is different because here you’re establishing trust. You’ll target the audience with content that tells them why they should choose you. Products and services will have descriptive campaigns where you explain why the audience should spend their money on you. You can pitch the brand to a bigger audience whereas products and services will have a limited relevant audience only.

Allocate budget:

The next most important thing is budgeting. Now that you’ve decided upon the content and the demographics, you now need to identify the resources that will go into marketing. Do you have enough to do everything that you’ve planned? Allocate budget to each campaign according to their utility. Each campaign needs to be developed according to the content and budget available. Bear Newman from bearfoxmarketing.com says that spending more time and money on marketing will make a business more successful. Take cognizance of the platforms you’re advertising on. Platforms like Google and Facebook cost more than organic SEO practices. Which niche of digital marketing are you an expert at? Only stick to that and optimize marketing.

Do competitor analysis:

A very important component of digital marketing is competitor analysis. Unless you know what your competitors are up to you will not be able to build a good strategy. A good digital marketing strategy is one where you outsmart your competitors or target an area where you don’t have much competition.

Analyzing the strategies that your competitors make use of is a brilliant idea. Fortunately, this is easy now because everything is visible online and you have tools that can measure competitor growth.

Doing this is very important even if you are not running active campaigns to keep abreast of the trends in the industry. Analyze how they place their content and the catchy slogans they use. Remember you can learn a lot from others’ experiences too. This will give you an idea of what works and what doesn’t in the world of digital marketing.

As interesting as digital marketing is, the gruel is just as much. If you want to be good at what you do, choose your information sources carefully and go through case studies for the best results.

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10 Ideas To Successfully Sell Your Art Online

Selling art is always a challenge. You have to find ways to bring it to the attention of interested buyers. This involves working with agents, having big galleries to display your art, and so on. However, with the explosive growth of the web and the online market, artists now have more choices when it comes to promoting their work. How to Sell Your Art Online : You now have many different ways to provide exposure to your art online and find buyers. From online art galleries to creating your own website to sell your art, to promote your work through social media, there are many options. 1. Online Art Galleries : The best way to sell art is to get people to see it. Sign-up with a good online art gallery that provides good exposure and if they sell your art, you should get the major share of the sale price. You have to spend some time doing research to find good ones. The best online art galleries do not just display your work. They also curate your work and help you promote your work and to connect with other artists, and buyers, and collectors. Your art will be displayed well in the gallery in the relevant categories. Potential buyers can narrow down the results by filters like the subject, style, medium, etc. 2. Sell Through Specialized Art Marketplaces : Websites like Etsy, ArtFire, etc. focus on providing a marketplace for artists and for handcrafted work. On these websites, you can connect with other artists and artisans, show-off your work, and also get the opportunity to sell them. 3. Popular Shops and Auction Sites : While you are exploring your options, don’t forget websites like Amazon and eBay. Yes, they deal with a lot of different products. But they also let you reach millions of people across the world. To sell your art through these sites, you have to make sure that you promote your product links on social media, ads, and other means. 4. Build Your Own Website : There are now many ways to get your own online store with minimal investment. You can try TicTail, SquareSpace, or an eCommerce platform like Shopify. You can choose web templates to make sure your website looks good. Choose templates that are ideal for displaying art. Build your website and start promoting it to get visitors to your site who may become buyers. 5. Sell Through Social Media : Use social media websites like Facebook to promote and sell your art. However, for social media to be an effective marketing tool, you need to establish yourself as a person worth following. You need to build your personal profile, connect with other people, respond to other people’s posts, contribute useful content in communities, and so on. You can begin talking about your work and try to generate interest in it. Tweet about any sales you made or a new painting you added to an online gallery etc. on Twitter. Use Facebook well. Create a business page on Facebook and post interesting content about your art, show off your work. You can even set up shop on Facebook and sell on it. 6. Print-On-Demand Websites : With print-on-demand websites, you can get exposure to your artwork in many ways. You can sell prints of your work. You can have your art printed on several merchandise like shirts, coffee mugs, smartphone cases, and so on. This will create an awareness of your work and also provide a stream of income for you, letting you concentrate on creating more art and saving the funds to promote them in traditional ways. 7. Create Photobooks : Take professional photographs of your artwork and then select a few to create a beautiful photo book of your art. Use a service like a Blurb which lets you create stunning photo books. Blurb has partnered with Amazon so you can easily sell your photo books directly on Amazon. 8. Use Instagram : Instagram is an image sharing site. Take snaps of a few of your paintings or other artwork and share it. Use Instagram to create awareness about your art, your style, the media you use, and so on. 9. Make Use of Stock Art Sites : Select a few of your art that you feel are good but you can afford to give away to get more exposure to your work. Create a profile for yourself on sites like Shutterstock that tell a little about your work and your style. Upload good images of your art and let people use it for other derivative works. This can give more exposure to your art and people who use your images can share your image or your whole portfolio with others on social media, spreading the word. 10. Promote Your Art Through Occasional Giveaways : Everyone likes to get something for free, and if it is an original piece of art, that adds more value to the prize. Choose a small painting or illustration that is good but one you don’t mind giving away. Choose a picture or handicraft with size and weight that won’t cost too much to send to the winner. To ensure that you get entries for the giveaway from people who are interested in the work, ask them for instance, to write about why they would like to win the prize. Make it easy for them to share the giveaway page on social media. The internet has opened up so many ways to promote your art and sell it, through your own website, through online galleries, through social media, by organizing promotional events like a giveaway. Explore your options and use as many as you can to create a buzz about your work and finding buyers for it. Read Also : How To Master Social Media For Businesses & Entrepreneurs 5 Steps On How To Market Your Business Using Social Media Using Social Media To Promote Start-Up Businesses

8 Powerful Reasons You Need To Use Video Marketing

In 2021, we recently carried out a study that would help us to determine how important video marketing is going to be. Once we carried it out, the results were totally clear to us. More than 63% of all businesses have agreed that they use video marketing, and at least 82% of them believe it helped them. That clearly tells you whether video marketing is now an essential resource for businesses or not. Video has quickly turned out to be one of the most popular forms of content in the market. 83% of all businesses have agreed that video marketing offers them a better ROI. Video marketing is a staple skill these days, and undoubtedly you can benefit from it. If you are running a business, then it can be one of the keys to success in the long run. Before you start to plan a video marketing campaign, here are the 8 powerful reasons you should use it. 1. Boosts Conversions and Sales Videos can help you earn a serious amount of money. When you are adding a video to your business landing page, it can increase the conversion by 80%. Videos have the unique ability to lead to sales generation and improve the overall traffic to your website. Videos contribute to better sales and convert the incoming traffic into potential customers. We have seen that 74% of all the users who watch an explainer video on a landing page are more likely to purchase the business. So, when you have a video on your website, people are more likely to shop from your inventory. That directly impacts your sales and revenue. 2. Video Delivers Great ROI Whenever you plan to spend some money on a marketing campaign, you would expect a decent ROI on your spending, right? In terms of getting the best ROI, video marketing is the best as more than 83% of all marketers have agreed that they receive far better ROI from it. Even though it is not a cakewalk to create videos and edit them for the best results, it definitely can pay off your hard work with better outcomes. One of the best things about video marketing is that you don't need to create the best-looking videos using the most expensive stuff. But, the overall content should be engaging, and you can use a simple video maker to create it. 3. Google Loves Videos One of the top reasons why the best website in the world always pays a lot of attention to videos is because Google loves videos. Yes! Videos directly affect the number of time visitors spend on your landing page, and Google tracks that. The more time a visitor spends on your website, the higher your chances of getting a better rank. You will be surprised to know that your website has a 53 times greater chance to rank in the top-tier results on Google if you embed a video on your website. So, your online traffic can also see a massive increase. 4. Attracts Mobile Users More than 90% of all users watch videos from their mobile phones. The number of mobile phone users has grown a staggering 233% since 2013. YouTube also reports a 100% rise in the number of users watching videos from their mobile phones. So, if your business does not focus on mobile users, you are missing out on a huge opportunity to attract brand new customers. With the help of video marketing, you can easily reach out to them and find the target audience for better reach and reliable exposure. 5. Draw Attention of New Audience If your business can't attract new customers over time, it becomes very difficult to sustain in this competitive world. So, video marketing can help you out in this matter. Professional, explainer and informative videos help attract new people to your business over time. They can also target the right people with the help of audience tracking and reach out to more people via advertising. The more audience you are able to attract to your business, the better it is for your growth. Video marketing also significantly impacts social media platforms where you can find a huge opportunity to attract a new audience. 6. Helps You build trust Trust is one of the pillars of success when you are running a business. If your customers don't trust your brand, then it won't be long before you have to shut shop. When you build a good and positive relationship with your customers, they turn loyal to your business. That is why you can retain them for a longer period of time. Video content can help you in this endeavor. They allow you to bring forward a story and intrigue the people in a more effective manner when compared to other means of content like texts or pictures. Videos help to establish deeper feelings and connections towards your brand over time. 7. Helps You Explain Easily Being able to explain a new service or product can be one of the reasons why a business turns out to be successful. If your audience is not sure of what you are trying to say, you won't be able to generate more sales and revenues. Videos help you make your audience understand clearly about your products and services. You will be able to explain complex concepts with greater ease and make them understand how you can help them in a positive light. You can even use animated videos for your cause and generate a better response from your target audience. If a person can understand how a product will help them, they will show more interest in it. 8. People Share Videos Easily Videos become viral very fast. Be it a story or a live video, people share them with their friends or on different platforms more than any image. Thus, your video reaches people faster than you actually think! The Bottom Line So, these are the top reasons why a business needs video marketing in 2021. Make sure to go through all the points and find out exactly how video marketing can influence a business. If you can implement video marketing the right way, it will surely help your business achieve more success in the coming days. Read Also: The 7 Most Common Email Marketing Mistakes Which Network Has The Longest Life For A Piece Of Content? How To Plan A Promotional Event For Your Business? – Steps & Key To Success

Cold Calling Script for Successful Sales Persons

Cold calls are still of great importance even in the modern virtual world. If you are looking for business, one of the most effective sales tactics is cold calling. It is part of the outbound marketing strategy for your business and can deliver great results. A recent survey by DiscoverOrg on 1000 sampled senior executives in the IT industry reveals that 60% of them attended an event or took an appointment after receiving an unsolicited email or cold call. If you fear cold calls, then these tips will not help you to eradicate your fear. However, they will give you a more successful experience in making cold calls. Focus on the Goal Most beginners think that cold calling only deals with making the sale. However, this is not the case. It deals with getting an opportunity to make a sell. The primary reason behind making a cold call is setting an appointment for making the pitch. You can use a cold calling script to help you focus on the goal. Research Your Prospects and Market Before Making the Cold Call Your cold call has to target the right audience. Market research can help you to focus on the right audience. Gather a lot of information about the company or individual you will be calling in advance. This step will give you a significant advantage of being in a position to talk about their business and needs when you make the call. Gartner Group states that an enterprise that has an average of 100 to 500 employees will have approximately seven people making the purchase decisions. Therefore. It is critical to connecting with the right individuals if you need success in your cold calls. Leverage Contacts on Social Media to Enhance Your Chances of Connecting Statistics from Vorsight reveal that if you share a LinkedIn group with the person you are calling, you have a probability of 70% of making a successful cold call. What applies to LinkedIn can also stand to the other social media platforms. You can increase your prospects of receptiveness when you are connected with your audience in social media. Therefore, make sure that you work towards establishing of extending your presence on social media. Prepare Opening Statements for Your Call It is good to organize your thoughts before making a call as this will assist you to avoid the common mistakes while opening the conversation. Making such errors can make the individual you are calling to terminate your call. At this point, the cold calling script comes in handy. This document should act as a guide, and you don’t have to read it out. What Should Be in The Opening Statement of the Cold Call It is essential to organize your conversation on the cold call in a logical manner. You need a greeting, an introduction, reference point that talks about the prospects, advantages of your products and services, and lastly a transition to the dialogue or question. Prepare a Script for the Remaining Section of the Call Put down the benefits of your products or services and reasons that will make your prospects to buy them. Put down some of the possible objections and how you will answer them. It is easy to meander or leave something out if you don’t have a cold calling script. Once more, you will not be reading out the script when you call. The most important thing is to prepare a framework for your cold call in advance. Be ready to answer tough questions about the products and services you are selling. Forbes Insights report that 58% of potential buyers assert that sales representatives cannot adequately respond to their questions. You can get yourself out of this script by preparing an excellent cold calling script. Request for an Appointment During the Cold Call Set the appointment that you request during the conversation at a specific time. For instance, you could ask the prospect whether 11:00 a.m. would be good for him/her. You could also ask your audience whether you can meet them the following week. It is good to get your prospects committing to a meeting in your initial conversation. Don’t leave it vague because this will necessitate a second call for setting up the meeting. The phone call may never take place if you are unable to get to the prospect. Note That Gatekeepers Are Allies and Not Foes Remain polite to anyone who picks up the call or whoever guards the inner sanctum when making the cold call. Have strategies that will make the gatekeeper to come on your side. You could even ask something like ‘I am not sure whether you will be able to assist me?’ and he/she will give you the info that you require like the name of the person you need to talk to or the best time of contacting the prospects. You also need to learn the names of the gatekeeper and remain friendly during the call. Send Your Prospects Unique and Small Promotional Items to Smooth Your Way for the Cold Call This step will break the ice and make the brand to stand out from the crow. Sending out such promotional items will prepare the way for a successful cold call. A question like ‘are you the one who sends me this’ from the prospect may seem to be unnecessary or cheesy but it works well. If Possible, Do the Cold Call Late in the Afternoon or Early Morning The best time to reach the decision-maker directly is late evening or early morning. Research also reveals that Thursday is the best day for cold calls and Wednesday comes in as the second. The same research reveals that Tuesday is the worst but this can vary from one person to another. Remain Persistent 80% of new sales will come after you make the fifth contact yet most salespersons give up after making the second call. Don’t be the kind of person who gives up so easily. It is good to learn to try again if you really want to make a sale. Above all, practice, practice, and keep on practicing and you will become an expert in cold calling. You will always get better even if you find no fun in making cold calls. With constant practice, you will develop effective selling techniques. Therefore, get your script ready and the call list and begin to reach out to your phone. There are several people out there who would like to do business with you but you need to let them know about your brand first. Read Also: FinTech Is Making It Easier To Shop The World’s Biggest Sales This Is Why Social Media Is Essential In The B2B Sales Process 5 Actionable Mobile Marketing Tips That Drive Sales

Essentials For Digital Marketing

Know your target audience:

Decide location:

Decide content for marketing:

Allocate budget:

Do competitor analysis:

Snov.io Review: The Missing Piece of the Marketing Outreach Strategy Puzzle

5 Types of Digital Marketing

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Essentials For Digital Marketing

Know your target audience:

Decide location:

Decide content for marketing:

Allocate budget:

Do competitor analysis:

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Snov.io Review: The Missing Piece of the Marketing Outreach Strategy Puzzle

5 Types of Digital Marketing

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

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Follow Us

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