5 Types of Digital Marketing

Published on: 04 March 2019 Last Updated on: 09 August 2019

Marketing is an ever-changing aspect of a business. In the past decade, we’ve seen how modern technology has completely revolutionized the way businesses promote and sell their products and services.

In fact, a 2013 study conducted by Adobe noted that 76 percent of people think that marketing has changed more in the past two years than it did the entire 50 years before. This is even more pronounced today as the Internet becomes more pervasive.

Indeed, the Internet is a game-changing technology with a tremendous impact on modern marketing. Alongside its ubiquity is the rise of online marketing, which many consider having replaced traditional marketing channels, such as TV, radio, and print ads. More and more businesses now adopt this form of marketing. Statista projected that global spending on digital marketing would reach 306 billion dollars in 2020 and account for the majority of marketing efforts.

But while digital marketing has enabled businesses to reach their target audience more readily, the rapidly changing technology and marketing trends have brought in some confusion, especially for businesses that are not well-versed with online marketing.

Today, there are numerous digital marketing trends available to marketers and brands. Each of these methods has its unique uses, as well as, pros and cons. For many businesses, deciding on which digital marketing strategy to take is not easy.

To help you choose the best direction, an expert from a digital marketing agency, Warroom Inc., explains to us the top five time-proven and tested digital marketing types.

Email Marketing:

Email marketing is a time-tested type of online marketing. This has been around far longer than other digital marketing techniques. While there have been many changes in the way this campaign is done, it remains very useful.

With this strategy, marketers have full control of the message. Email marketing is different from the regular emails you send to a boss or a friend. Marketers use available data regarding a user to come up with carefully crafted and targeted messages based on the recipient’s position in the sales funnel. These emails can range from informational email to product update email to welcome email and many other types.

Email marketing not only gets your message across. You can also gather relevant information about your target audience through emails. With this data, you can come up with a more calibrated and more successful marketing campaigns.

Content Marketing:

Content marketing is considered the foundation of all other types of digital marketing. With content marketing, you need to regularly produce relevant and interesting contents such as social media posts, videos, articles, blogs, and other creative. Quality content is crucial in bringing across your message and keeping your audience engaged.

Content marketing is a tricky endeavor. There are a lot of things to consider such as grammar and spelling, effective use of keywords, proper messaging, use of graphics, persuasiveness, etc. Keeping the content relevant, unique and fresh is also crucial in a successful content marketing campaign.

Social Media Marketing:

According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, there are 3 billion social media users worldwide. This makes social media a very effective platform for advertising and promoting your brand to consumers. Since users are hooked to social media sites such as Facebook, Instagram, and Twitter on a 24/7 basis, it makes it a perfect place to market and sell your products and services.

Aside from the millions of users connected to social networking sites, it is also a cost-effective digital marketing strategy, especially when you’re able to hit the right buttons. The proper use of social media marketing techniques can help ensure that you’re reaching the right audience and get them to use your brand.

Search Engine Optimization (SEO) Marketing:

SEO Marketing is an essential marketing tool that every business needs. The goal of this marketing campaign is to increase your website’s visibility by placing it on top of search engines, such as Google and Bing. For example, if a user is looking for a dog grooming kit, you want to place your brand on the first page of Google’s result. You need to know what customers are searching for (keyword research) and optimizing your website around those keywords (keyword optimization). This helps boost traffic to your site.

Link Building:

Among the earliest digital marketing trends, link building can help increase the number and quality of inbound links to your website. This can help improve page views and visits, and ultimately, website or webpage ranking. If you want your product to be easily searchable in search engines, then you need to implement link building strategies.

These are just five of the many types of digital marketing out there. Each of these techniques has its own uses that can help you promote and advertise your business.

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Content Rally

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How to find the best products to sell on Amazon and some examples

What can you sell online? It is obvious, that you can sell anything online. But here, selling online means to sell a product with a decent profit margin. To become a successful Amazon seller you need to find the right product that has high demand; low competition; and many other characteristics. Once you select a product that has all these characteristics, you can see a decent profit selling them. In this article, some of the ways of finding the best products to sell on Amazon are explained along with some examples. Table of Contents Finding the best product Manual methods of product research Automated methods of product research Popular and profitable products on Amazon 1. Finding the best product There are many ways by which you can find a profitable product to sell. This process of analyzing the current trends in the market and ending up with a good product is known as product research. Product research can be done in two ways namely manual product research and automated product research. These processes are explained below. 2. Manual Product Research This is the process of analyzing the current trends in the market manually through various strategies as follows. Checking Amazon’s bestsellers list – Amazon has its own listings of thousands of products as bestsellers categorized based on their niches. You can just go to this list and check what are all the niches and products that sell well. You can also go through those product listings to find out the special features and characteristics of a product that attracts more customers. The product reviews under each bestselling product will be the bible for you to shape your own product. If you just look at the bestseller list, you will get to see the products with high competition. So, you can go through the sub-categories to find more specific products with high demand and low competition. You can get excellent product ideas from this. Pinterest – Pinterest acts as a great platform for finding different product ideas. It may seem like a social media platform like Pinterest cannot help in developing product ideas. But it is very helpful in finding new products since millions of people are searching and uploading millions of pictures almost in all niches. You can just search your keyword and get thousands of product images to develop an idea from. Contacting your suppliers - If you have traded on Amazon already or you have a product supplier with you, you can get much information on the current trends in your niche. He will provide details about the movement of specific goods and products in that niche. This may help you in developing a product idea that actually sells. Spying on Competitors – Although it sounds like illegal activity, it is legal in terms of an online marketplace. You can look at the strategies used by your competitors; the keywords used by them; their customer service; and many more. You should not try to copy the exact strategies of your competitors since you may not have the same reach and capabilities of your giant competitors. Lookout for bestselling products on eBay – You can get product ideas by looking at the trending products on other e-commerce sites like eBay. 3. Automated methods of Product Research This includes the same processes of keyword research, competitor analysis, monthly search volume calculation, etc. But all the processes are automated using various free and paid tools available online. An example of automated product research is the use of Google trends. It helps to notify you of all the recent trends in the market along with various numbers and statistics. 4. Popular and profitable products on Amazon Some products are there known as evergreen products that will definitely make more money. These are the products with low cost of production; high demand; and high-profit margin. Some of these evergreen products are listed below. Books – Books are always a great product to sell online. Since the online market place is like an open library and the product is delivered directly to the residence of the customer, books are always high on sales. You can easily get books in bulk from any publishers and sell them online at your own price with a profit margin. Accessories and apparels – Although this category is oversaturated with millions of sellers providing the same cosmetics; jewelry; clothes; and accessories, this niche is always evergreen. It is because of the everlasting need for apparel and accessories in modern society. Toys and Games – Surprisingly, this niche is also one of the bestselling categories in the whole market place. Baby products and toys for both children as well as adults are another evergreen choice to be successful. Electronics – Although it is an evergreen niche, only authorized brands will dominate this niche. Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Your Review of Amazon’s FBA Wholesale Marketing Course

Four Things Marketing and Public Relations Firms Want to Tell You

When you start a business, you will not always be available to handle all the tasks, and even if you are available, you may not have the capability to do it on your own. Therefore, apart from hiring employees in different departments, you might also require to work closely with marketing and public relations agencies who will help in placing your company in a better place than it is today. Public relation is a wide term that entails a lot of activities, and this is one of the reasons why you might need it in your business to have access to information in the wider market. These agencies have a lot they can tell and do for you concerning your personal life and your business. However, to get the best services from a marketing and PR firm, you must consider the qualities they possess to ensure they have an effective PR strategy. Here are some of the reasons why you need to listen to PR agents. 1. Presentation Of New Ideas: If you rely on your ideas alone to grow your business, you will find that you are doing the same thing you started with and therefore achieving the same results you were achieving then. However, if you consider working with a marketing or PR agency, they will first understand your business operations, and then provide you with new and more creative ideas for growth and success of your business. These people tend to be more exposed to the outside world because their work entails gathering information outside there and then use it effectively to advise business people. They will also train you on better, effective and safer ways of telling your story out there without ruining your image and reputation. 2. Developing Brand Identity: Consumers tend to trust brands that are well established, and a marketing or PR firm can help you in building your brand identity. With their skills and experience in building other brands out there, they will also improve customers’ recognition by identifying your key and unique selling points and build them from there. The building of brand identity include getting people to understand your products and services, the difference they make to people’s lives and why they should buy from you. Good communications on Behrman is one of the things that have kept some businesses alive even if their products or services are not better than those of their competitors. 3. How To Effectively Communicate: Communication is key in everything you do whether in business or personal life. This is the reasons why a PR agent will tell that it is not what you say, how many messages you send or how long your message it but how you say it. Anything you say to the people will be open for analyzing and how you say it will determine whether you are building a good image or ruining it. A good PR agency will help you to develop or outline your vision, mission, core values and goals in a way that they will be attractive and compelling. Why don’t you work with a PR agent who will help you in becoming an effective communicator? 4. Your Relationship With Media: Media can either build or ruin your brand or business, and this will depend on how you relate with them. This is one of the core services offered by marketing and public relation agencies whereby they help you in building a good relationship with the media. The agencies always have contact addresses and access to the media people and therefore know the kind of stories that would be accepted and how to win an interview or a page coverage on a popular magazine. Featuring in any of these is a great achievement. However, you must know how to apply due diligence and a high level of creativity for you to produce a compelling story to be featured. Public relation agencies have mastered this art and therefore will help you achieve the best when it comes to media relations. It would be very hard for an entrepreneur to succeed when working alone and that is why partners such as marketers and public relation agents are required to help you in the success journey. Read Also: 5 Marketing Tips To Help Grow Your Business On Instagram How To Market Your App Successfully Mobile App Marketing Agency

4 Key Concepts on Making Signage an Effective Strategic Investment

Have you ever asked yourself how effective your signages on igniting consumers’ interest? Or you simply place them so you could have something like an interior or exterior design? Do not tell you just place signs outside your store because others have them. Come on. We invest money to earn more, not to lose. Let us get you started out on the right foot on doing an effective strategic business investment with these four rule of thumbs on signage making. 1. 3 ½ Second-Rule Three and a half second rule is a rule of thumb that gives business owners a chance to deliver their messages to passing motorists thru their signage within three and a half seconds before another car whizzes right on by. It is difficult to read your message when you overcrowd your sign with many lines of texts and words. Another, overstated ideas on signs could look busy and decrease the reading speed of your signage. Your goal is to let your sign have optimal visibility within three and a half seconds. How to increase your signs reading speed? First, add borders on signages. Borders tend to increase signage reading speed by 26%, especially when your target is automobiles audience. It could manage the reading space that let viewers directly focus on the center of the sign. Second, do the math when choosing the most efficient letter size on your signs. Distance and speed are the two essential factor when selecting the right measurement. Answer these guide questions: How far away do you want your sign to be readable? How fast people or cars could pass through the sign? 2. Typefaces A typeface or font is considered as a part one’s company’s signature. Every distinctive letter style on various signage from different infrastructures offers contrasting feelings. You could reinforce brand recognition in your place when you can choose the right typeface for you. Most customers are not conscious of typefaces. However, fonts subconsciously affect a signage’s style, way of delivery, and crispness of your message. Think of font styles as themes that would represent you and your business. There are two categories for typefaces. First is that signs could be friendly, warm, and casual like that of McDonald’s. Another could be formal, serious, and traditional like some of those by Shieldco business signage. What are the don’ts that I need to avoid? Do not use fancy designer fonts like Script Style fonts on signs that are not visible from a distance. Better use it on stationery or business cards. Avoid using different letter styles in a single design, too. Do not overdo layout that your main message would not stand out. 3. Optical Center Optical center is the area when human eyes tend to enter a design or page. Our vision typically gravitates toward a spot that is slightly above the mathematical center. If there is a logo above and information below in a sign, nudge the logo higher within the boundaries of a layout. Another example is when placing a sign in a center vertically and mathematically accurate, it will look low. To solve this, again move the signage a little bit higher to correct this visual anomaly. 4. Power Kerning You might never have heard about it, but power kerning is a powerful tool on signage making. It scales letters for better visibility. Proper scaling, perfect sizing, and precise spacing are prominent factors in designing. The same goes on signs. How Kerning works? Human eyes, with the help of our brain, could quickly notice irregularities on patterns. This is why perhaps most people could immediately point out mistakes, rather than good stuff. The thing is when there is asymmetry such as too much space, or little space between characters of a word, a reader’s eyes tend to stumble. Proper kerning would fix this unevenness through adjusting the space between letters, making each character of a word together into a single unit. Consequently, a smooth flow of details from the text would be easily delivered to one’s brain. Nowadays, many applications that could easily do the job of kerning for you. However, instances like do it yourself signs would let you address kerning issues manually. When doing it by yourself, there are a few things to remember. First, uppercase characters are spaced to fit the following ceding lowercase characters. Next, big headlines require spacing adjustment to attain better visual consistency. Last, over kerning is done when doing some layout effects. Takeaway Minimal content could adequately carry out the meaning of your business. Emphasize only the essential meaning. Remember that the fewer your words are, the higher understanding customers would get. You will know that you had reached your audience successfully when you delivered your message clearly and concisely to the customers. Read Also: Calling Out – How Telemarketing Allows You To Reach A Wider Audience What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5 Types Of Digital Marketing