If you are a savvy blogger, you are most probably aware of guest posting. But why is guest posting important for your business?
The concept of guest posting is quite simple – You write articles for another blog that you don’t own. Guest posting is a mutual relationship between bloggers and the owners of the website. Both get the benefits of a guest posting.
Guest posting is a new opportunity for both bloggers and website owners. They are exposed to a wider pool of audiences and get new traffic from the web.
Due to its several benefits, today, online startups and established businesses use guest posting to reach new audiences.
However, if you are a startup owner, not familiar with the whole guest posting concept, and looking for sites that accept guest posts, you are at the right place.
Today, I am going to tell you how you can use guest posting to scale your business in 2022.
Best Strategy For Guest Posting At Scale In 2022
We are already at the end of the year. The year 2021 has been a tough year for businesses. The businesses that survived the first post-pandemic year are expecting great things from the year 2022.
This expectation has really burdened the guest posting strategies. Market experts believe that if the businesses want to take their game higher, guest posting might play a key role.
Guest posting is a tried and tested method for attracting new yet relevant audiences. It can help your business establish itself as a market expert and present itself as an authoritative figure.
Step 1: Start With Setting Your Goals
The first step towards creating an effective guest posting strategy is to outline your goals. Having goals will ensure that you are walking on the right path.
Ask yourself:
- Why are you planning this campaign?
- How will this campaign affect your business?
Your answer to these questions will help you determine your goals and make things clear for you about the objective of the guest posting campaign.
Step 2: Look For Prospective Sites
Creating a guest posting strategy means that you first need to find a platform you can contribute to. This step is crucial as you cannot just post your content on any website.
It is imperative that you post your blogs on websites that matter the most to you and are relevant to your niche and industry:
Here are a few criteria that should be met while selecting websites.
- Relevant niche.
- Huge social media following.
- DA of at least 40.
Keeping your search filtered to these key points will ensure you high-quality, relevant websites for guest posting.
Step 3: Make Your Pitch
Once you have listed down the website, you want to write for. The next thing is to make a comprehensive and convincing pitch. This is where you will be selling your content idea to the site owner via mail.
Do not go for generic pitches; they do not stand out. Furthermore, the website owner will show no interest as he receives hundreds of pitches every day.
Here is what your pitch should contain.
- Introduce yourself and showcase your area of expertise.
- Show appreciation for the post published on the website.
- Tell them about your goals.
- Present your idea.
- You can even add a brief outline of your idea along with the mail.
Step 4: Craft Your Content
If your pitch is accepted, it is time to craft your content. Now, what most people do – they think, as this is not their website, giving any content will do. However, that is not the case. Remember, guest posting is a mutual relationship. If your content is of poor quality, it will not perform on the website. Hence, your purpose of guest posting will stand void.
Always focus on quality content, as this content will become your advocate. If the content is of high quality, readers would want to know about the author and will trace you back to your website.
Step 5: Write An Interesting Author Bio
As we have already said, people check the author bio of the writer who creates high-quality content. Hence, it is important that you write an appealing author bio for yourself.
An author bio is the only place to directly market yourself, talk about your skills, and even add links back to your website.
However, while writing an author bio, don’t make it too long. Just keep it enough that the readers know the kind of person you are.
Step 6: Promote Your Content
After your guest post is accepted and published on the site, you need to promote your post. This ensures that your content reaches as many people as possible.
Here is a cool trick you can use to promote your content. Ta or Mention the site while sharing or writing your content.
Step 7: Keep Track
Your work is not complete after the guest post is published. In fact, you are just halfway through. One of the advantages of guest posting strategies is that they are scalable. That means, if you can enhance their performances, you can easily scale up your reach.
Once your content goes live, make sure to go through the comments. See what readers feel about the content and respond to their comments.
Actively engaging with the readers creates a good reputation in the industry and makes the reader feel that their words are taken care of.
Guest Posting Is A Communication Exercise
You must see guest posting as a communication exercise that needs practice. You will have to accept the fact that even after trying and following all the best practices, you are bound to make mistakes or might not get the results you desire.
Making mistakes doesn’t mean the end of your effort. Instead, come out with experiences and pitch again—this time ensuring that you do not repeat the same mistake.
Like a communication exercise where you talk more instead of thinking, the same thing stands true in guest posting. The more you pitch and connect with the other bloggers in guest posting, the better you would become.
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