What You Need to Know About Guest Posting in 2021

by

17 August 2021

Blogging

Guest posting is a type of marketing that often gets an eyebrow raise. The truth is that there are many ways to utilize guest posting – some of them are excellent tools in your marketing arsenal, and others may get you on Google’s bad side. The key is knowing the difference and using only legitimate guest posting strategies.

But what does that look like? Here, we offer some pointers and helpful information from EraBright, a Black-owned advertising agency.

What You Need to Know About Guest Posting in 2021

A great guest post is one that helps you, but also provides some value to the publisher and readers. Before getting started, target sites that make sense for your business. This helps your SEO strategy and avoids your link being viewed by Google quality raters as being “spammy”.

How to Find Guest Post Opportunities

How to Find Guest Post Opportunities

There are many blogs out there that have a clear message to “contribute”, “write for us”, etc. These are great opportunities to contact them and find out more about their policies. If there are sites that you like and match your target, but they don’t identify that they accept guest posts, you can always reach out to them individually. Just remember that you won’t always get a “yes”.

Some tips for finding blogs that accept guests posts include:

  • Search for blogs in your market or niche
  • Choose blogs that are authoritative and have a high domain authority/rank
  • Choose blogs that have followers, readers, or high engagement
  • Assess the blog’s social media
  • Search Google for a topic and “guest post” and see what type of results you get. You may find other bloggers in your industry on sites that will also accept a guest post from you.

Writing a Great Guest Post

Writing a Great Guest Post

Once you have narrowed down where you want to submit a guest post, the next step is writing the content. The goal of guest posting is to bring attention to your brand, business, products, or services. Therefore, you want your guest post to be interesting and informative, and you want it to bring awareness to your brand.

Look at the blogs you are targeting and get an idea of the sort of content that is published there. Take note of blogs with a lot of engagement. You can use a similar style to successful posts, just make sure you match the tone of the site. You should also choose a topic that is relevant to your brand and the chosen blog. Write your content in a way that is “evergreen”, meaning it won’t become quickly outdated.

What about Backlinks?

What about Backlinks?

For many people who guest post, the overarching goal isn’t to build backlinks. Of course, getting a do-follow backlink to your site is an added bonus. Increasingly, websites are only allowing guest posts to contain no-follow links, which means the link won’t go back to your site. While that’s bad news for backlinking, it’s not detrimental to your goal of brand awareness. After all, you can mention your brand in the article and provide a link, and also will likely have author information at the bottom.

One word of caution about backlinks – Google can penalize websites that have low authority or spammy backlinks. If the backlinks seem irrelevant, poorly placed, or low quality, it can actually hurt your Google ranking. The best way to avoid this is to choose legitimate blogs with a decent domain authority/rank, and avoid sites with a high spam score.

Conclusion

It seems like every year there are new guidelines and advice for how to manage digital marketing and SEO. Guest posting is one element that seems to be evolving more now than in the past, however. Increasingly, search engines are watching how sites interact and link to one another. For this reason, it is important to be selective in your guest posting adventures.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

wordpress-1863504_960_720 edited

The 10 WordPress Plugins Every Sucessful Blogger Uses

WordPress is one of the most amazing programs to grace our modern age of technology. It powers countless websites and continues to improve with every update and change. It’s the product of numerous people working on the open-source software and a true accomplishment. It’s also the best platform for bloggers. Beyond the ease-of-use, WordPress is also great because of its plugins. These bite-sized apps give us huge flexibility and features we need to keep our sites healthy and our visitors happy. Today, I’m going to show you 10 plugins every successful blogger is using. 10 Plugins You Need For Your Blog Today Some plugins offer additional security, some offer peace of mind, and still others improve the user experience. A careful combination of them can result in a powerhouse of a blog that runs smoothly and provides a great experience for visitors. Let’s take a look at ten plugins I couldn’t live without (and neither should you!): 1.  W3 Total Cache Website speed is incredibly important. According to studies, internet users today expect a website to load in 2 seconds or less, and every second that they have to wait past that tests their patience. To get your website down to this time, you need a good caching plugin. W3 Total Cache fulfills this need handedly with their plug-and-play solution. Once you have the plugin installed and activated, you don’t need to touch it ever again if you don’t want to. Having it installed to make your pages load faster for users by caching data and making it easily accessible to browsers. Better speed equivalates to a better experience, more conversions, and higher search engine rankings. 2.  SEO by Yoast Speaking of search rankings, you’re going to need assistance with your search engine optimization. It isn’t something anyone can do themselves. SEO by Yoast is by far the most well-reviewed tool for this purpose. Having a higher search engine ranking for your new website will do wonders for visibility and potential conversions. That’s why a tool like this is so important to have. It’s most common use is for evaluating a page’s content. This tool will track instances of your main keyword, and how it’s been used throughout the post. You’ll also have the option to customize things like the permalink, title tag, and meta description. This tool goes beyond that for those who have technical knowledge of SEO as well. Things like XML sitemaps can be generated easily with this plugin. It’s by far the best tool for managing and improving optimization across your site. 3.  Login Lockdown By default, WordPress does not limit the number of times you can attempt to log in. This leaves you vulnerable because it gives hackers an unlimited number of chances to guess your login. With this plugin, if the number of attempts is passed, then it blocks the I.P address itself to ensure the would-be hacker can’t use another method to keep trying. The default setting is a 1-hour lock after 3 failed attempts, but you can modify this using the administration settings of the plugin. 4. OptinMonster This is one of the most trusted options for conversion rate optimization. You can trigger an email subscription when people are leaving your site and utilize a number of different tactics beyond this to capture more email subscribers than you ever could in the past. Email marketing continues to be an extremely valid way of boosting your engagement and conversions, and this plugin is the #1 choice for doing so. 5. BackupBuddy You may feel like your blog or website is invincible, but there’s always the chance that something could go wrong. The last thing you want is to lose hundreds or thousands of hours of work because you didn’t have backups in place. This plugin is a simple and easy tool you can use to ensure your website is backed up in the event of a hack or a server issue. 6. MaxCDN In the interest of website speed and performance, a CDN or Content Delivery Network is a must. These networks deliver content to web browsers based on the location of users that are accessing it. This geographical delivery ensures that speed is maximized for your visitors. This plugin is a great way to get started with a CDN so you can see how it improves your website’s performance. 7. WPForms Forms are going to come up as part of developing a website, so a form builder is a must. Whether it’s for contacting you or finalizing a sale, plugins like this are absolutely needed. This option is a great beginner-friendly option. Drag-and-drop functionality means that you’ll be able to create forms, email subscriptions, payments, and anything else you need information for, with ease. 8. Wordfence Security in today’s world is more important than ever. You need a good plugin to ensure your information and your site is safe. Wordfence handles these tasks with a great plugin that protects you on multiple fronts. Things like bots that try to brute force their way into your site will be blocked automatically by this plugin. You can also get customized email alerts if anything suspicious happens. 9. WP Optimize Keeping your databases optimized can go a long way towards maintaining your site’s health and performance. That being said, it can be extremely daunting or downright dangerous to your site if you don’t know what you’re doing. This plugin will keep things in check automatically, and leave the rest of the daily tasks in your capable hands. 10 Google Analytics Dashboard Google Analytics is a must-have tool and a huge value, seeing as how it’s free. This plugin will give you the opportunity to see your analytics in your dashboard on WordPress, which is convenient since you would have to otherwise leave and go to your dashboard to see them. Final ThoughtsHaving the proper plugins can elevate a site from good to great. Do you utilize any of these plugins on your blog? Let us know in the comments! Read also:  Top Torrent Sites For Games Download 4 WordPress Plugins To Make Your Blog More Powerful Best SEO Tools For Ranking The Website WordPress Developer: Job Profile And Key Responsibilities

READ MOREDetails
is mcdonald's open on christmas

Answering The Most Asked: Is McDonald’s Open On Christmas? 

Everybody celebrates Christmas in a different way. Some may prepare a large roast dinner, prepare a festive side dish to go with a special dinner, or they may even order takeout. While some families may choose not to stress over preparing a big Christmas meal, others who are working or out and about during the holiday season will be searching for something to eat. A burger and fries will be on some of their minds when it comes to fast food. After eating a big Christmas meal, some of you may simply be craving a sweet treat, like a McFlurry or late-night ice cream. On Christmas Eve and Christmas Day, a lot of restaurants will be closed, but a lot of McDonald's restaurants will be open on Christmas Day. Since McDonald's is a franchise and 93% of its restaurants are run by independent business owners, some diners won't be open, according to the company website. As a result, McDonald's opening hours vary by location, with each business owner setting their own hours. The fast-food chain advises hungry customers to use their restaurant locator or give them a call in advance to find out the exact hours for their location in order to avoid any disappointment. McDonald's Menu Image Source During the Christmas season, McDonald's provides a plethora of festive treats, and every McDelivery order earns customers points towards MyMcDonald's Rewards. The Golden Arches will be serving up a Smoky BLT Quarter Pounder and a Smoky BLT Double Quarter Pounder with cheese for a short period of time. For those on a tight budget, the $1, $2, and $3 menu will also be offered, featuring time-honored favorites like the McChicken, Sausage McGriddles, and the McDouble. During Christmas, McDonald's restaurants in Canada will be serving a few new menu items for a short period of time, such as the Carolina BBQ Quarter Pounder and the New Oreo Fudge McFlurry. Other fast-food chains that are anticipated to be mostly open on Christmas Day include Waffle House, Domino's, and Burger King. On Christmas Day, Subway is anticipated to be mostly closed so that employees can spend time with their families and loved ones. Along with Golden Corral, Red Lobster, Ruth's Chris Steak House, and Village Inn, a large number of Applebee's locations are also intended to be open. It's advisable to call your local location in advance to find out their opening hours on federal holidays, just like you should with any restaurant or store. Is McDonald's Open On Christmas? According to a company representative, not all McDonald's locations will be open on Christmas Eve in 2023, but the majority will. As you can see from the company website, 93% of McDonald's restaurants are run by independent business owners. The restaurants are franchises. This implies that each store owner sets their own hours, so while your neighborhood branch may be open, it's not guaranteed. For information on opening and closing times, the store advises calling ahead or using their restaurant locator. (Alternatively, since many convenience stores will be open during regular business hours on Christmas, you could pick up something from any of the grocery stores open on that day!) McDonald's Christmas Hours Generally open all year round, McDonald's sees a higher volume of business on festive days due to the fact that it receives more guests than usual on these days. Thus, it is open on designated days, but Do they open at McDonald's on Christmas Day? Not at all. Christmas Day is a big holiday, so the fast-food restaurant chain will be closed on that day. To give its employees time to spend with their families on Christmas Day, it stays closed. Regarding McDonald's Christmas Hours, the fast-food restaurant chain will close early on Christmas Eve. The hours of closure may fall between 8 and 11 p.m. The franchise owner has the sole authority to determine the business hours. Thus, before you go there for some hardcore snacks, you can give the local franchise a call to confirm the times. You can visit the 24-hour McDonald's if you really want a treat because it is open on Christmas Eve. Regarding McDonald's Christmas Hours, the fast-food restaurant chain will close early on Christmas Eve. The hours of closure may fall between 8 and 11 p.m. The franchise owner has the sole authority to determine the business hours. Thus, before you go there for some hardcore snacks, you can give the local franchise a call to confirm the times. You can visit the 24-hour McDonald's if you really want a treat because it is open on Christmas Eve. There are certain McDonald's locations that are only accessible via the official website and the McDonald's app that will be open on Christmas Day. From there, you can also locate McDonald's Christmas Day Hours. Find the McDonald's location nearest you with the aid of the store locator. From there, you can also easily obtain information about the festive menu. McDonald's Festive Menu Here are some special numbers added to the McDonald's menu for the festive occasion. Christmas Share Box Image Source The Christmas Sharebox is a great way to share food during the holidays. It includes four standard dips, four select dips, and a minimum of 20 Chicken McNuggets and 10 Chicken Selects. The combo is priced at more than $16.41 and will only be offered while supplies last. Even though the Sharebox can accommodate up to four people, it's acceptable to use it alone if that's your preference. Chicken Big Mac Image Source In the upcoming weeks, the chain will launch new specials and promotions in addition to the new holiday offerings. Fans can currently get some of the most popular McDonald's dishes, like the Big Mac, for as little as $1.24 with the Christmas offer. You can redeem the offer from the chain's website or the app's offer section. This is a limited-time offer. Galaxy Chocolate Flurry Image Source Swirled ice cream and Galaxy Chocolate Stars with Galaxy Chocolate sauce combine to create a festive take on a classic dessert: the Galaxy Chocolate McFlurry. You can get it for more than $1.63 for a small serving, or more than $2.18 for a regular serving. There is a caramel sauce option for the new Galaxy McFlurry. Wrapping Up if you are craving McDonald's on Christmas just check your location with the official McDonald's website. This will help clear all your doubts and you can peacefully enjoy the burgers and fries. Did you look up Google saying "is McDonald's open on Christmas?" Then we hope this article helped. If you have thoughts to share or questions to ask about, please leave a comment below. We would love to hear from you. Learn More About: 5 Reasons Why You Need To Throw An Office Christmas Party Walmart Pharmacy Hours: What Time Does Walmart Pharmacy Close And Open? Is Walmart Open On Christmas? Get To Know What Is Open And What Is Open And What Is Not

READ MOREDetails
Blogging Benefits

Blogging to Live Better: 10 Benefits of Blogging

Remember back when blogs weren't really a thing? Not the case anymore. As of 2015, 28.3 million Internet users updated a blog at least once a month. If you're not sure what all the hype is for, here are ten benefits of blogging that you shouldn't miss out on. 1. Share Your Passions : Maybe you have a deep-seated love of French baking. Or maybe you're gung-ho about knitting. Maybe you're a talented underwater basket-weaver. Whatever your passion project might be, a blog is a great place to share it with the world. Because where else but the Internet can you find people with so many different passions wanting to talk to each other? 2. Get a Better Job : If you're great at blogging, you can even turn it into a better job. Maybe you use blogging as a tool to help improve your online profile, show potential employers your chops, and get hired. Or maybe you love blogging so much and get so good at it that it becomes the better job you always dreamed of. Either way, if you dedicate yourself to learning how to blog well and writing regularly, you could parlay it in to a better job than the one you have now. 3. Become a Better Writer : And while you're at it, you could become a better writer in the process. After all, blogs update all the time--every week, every few weeks, or every month (or, for the very ambitious, every day!) Where else would you have so many opportunities to practice your craft? And if you're worried about how blogging translates into more technical writing like whitepapers, reports, emails, or essays, think of it this way: the only way to get better at writing is by writing. A lot. Blogging is, as a rule, a conversational form of writing. It's a great way to get comfortable writing, and writing quickly. Once you're thoroughly comfortable around your own language, how to structure a piece, and how to rock a word-count, translating those writing skills into other forms of writing is a breeze. 4. Practice Another Language : Since you have so many opportunities to write, why not use them to practice another language? If you're consistently forcing yourself to form coherent thoughts, sentences, and paragraphs in your non-native language, you may be surprised to find how much easier it is to work with that language. And, as you establish a following, you'll have more opportunities to interact with native speakers of the language, which means you'll be able to practice even more. Who knew blogging could help you learn so much? 5. Improve Your Technical Knowledge : Of course, it doesn't have to be languages. You could also flex your blogging muscles to improve your technical know-how. Let's say you want to write about failed back surgery syndrome, like this website. What's the easiest way to learn about failed back surgery syndrome? By writing about it and doing the research required to write about it with authority. Always been curious about coding or economics? What better way to talk your way through what you've learned that blogging about it? 6. Connect with New People : And while you're blogging, you'll have all kinds of opportunities to connect with people as you establish a following. These could be people you'd like to add to your professional network. Maybe they're potential blogging clients of yours. Or maybe they're people who are just as passionate about interior design as you are. Either way, learning how to spread your opinions and engage with your comments section is a great way to bring more people into your orbit. That's the beauty of the Internet. 7. Get Immediate Feedback : Plus, while all kinds of new people are engaging with your work, you'll have all kinds of opportunities to get feedback on your work. Did you ever take a writing class in high school or college? Think back to how that process worked--you wrote something, turned it in, and waited a week or a semester to hear back about it. It was a decidedly one-sided process. Blogging is different. When you post something, people have a chance to engage with it in real-time via your comments section--and you have a chance to talk right back. This is especially useful if you have an idea you want to develop further. Put it out into the world on your blog and see what people say. Sometimes, a little outside perspective is just what you need to make progress. 8. Establish Yourself as an Expert : Let's be honest--anyone can blog about something. Let's say you want to be a travel blogger. You can totally start a blog and write about far-off places. But as you spend more time on your blog, doing your research, writing about what you've learned, and sharing your expertise, the more your blog turns into a demonstration of your expertise in your chosen field. One post about something is one thing. But if someone comes to your blog and sees twenty in-depth pieces about a particular subject, they'll view you as someone who knows what they're talking about. 9. Get More Exposure : Of course, not everyone starts a blog just to write about their dogs. Plenty of businesses start blogs to help boost their online exposure. Who says you can't do it too? As we noted, blogging is a great way to attract an audience and engage with people. If you run a business, a blog is a great way to bring attention to that business and topics related to your business. It might even bring you a few customers. 10. Build Your Portfolio : Finally, the only way to build a writing portfolio is by writing. A lot. Blogging is nothing if not writing a lot on a regular basis. If you need to beef up your portfolio and show your own expertise on a subject, a blog is a great way to start getting your name on articles online. Even if it's just your own blog, it gives employers, clients, and fellow enthusiasts a chance to read your work in a casual setting. More Benefits of Blogging (and Writing) Now that you know so much about the benefits of blogging, why not start a blog for yourself? If you're not sure where to start, no worries. We can help with that. Check out our blog for all kinds of tips to boost your writing and blogging, like this post on the common mistakes every new blogger makes. Read Also : 5 Blogging Tips For Beauty And Fashion Bloggers In 2018 Bloggers, Beware! Blogging Mistakes You Should Avoid

READ MOREDetails