Creative Marketing Strategies to Put Your Small Translation Business


14 November 2018


Translation Business

As the owner of a translation business, you know firsthand just how much a good marketing strategy can make or break you.

However, your current advertising strategy often makes you feel like your company is getting, well, lost in translation. You need to make a change as soon as possible.

But you’re just not sure where you should start when it comes to updating your marketing plan.

In this post, we’re sharing both print and digital advertising tips that you can’t afford to miss out on.

When you’re ready to dominate your target market and outrank your competition in the search engine results, keep on reading.

Start with Your Website

Especially when you’re running an international business, you need advertising tips that can reach everyone on the globe — at the same time.

In short, while a strong website is important for every company, it becomes even more essential for brands who need to reach people in different time zones and across different languages.

In other words? Even though you’re running a translation business, it doesn’t change the fact that nearly 3/4 of consumers say they prefer to read content in their first language.

Start by looking for the right tools and plugins that will automatically change your site’s language to the language of the user.

But don’t stop there.

Having an intuitive and branded web design are also key digital marketing tips. This matters because people will stay on a site they find easy to use for much longer than average.

Pop-ups, autoplay features, or just sites that take forever to load won’t cause them to click away after three seconds. This helps you rise in search engine rankings.

First of all, ensure your site loads quickly and completely on desktop and mobile devices. Use menu options at the top of your page to help users find exactly what they’re looking for as fast as possible. If you’re blogging (more on that in a minute) make sure you’ve taken the time to properly categorize your past posts.

Above all, keep your homepage engaging and organized, like on this website.

Finally, don’t forget to include your company’s contact information on not just the homepage, but every page of your internal website.

Remember that consumers won’t always come to the homepage first. Don’t make them hunt around on your site to find out how to get answers to their questions or sign up for your services.

Blogging and Guest Posting

Blogging and Guest Posting

Now that we’ve covered how your website will drive more customers to your translation business, let’s talk about how blogging can increase your site visitors by around 300%.

We understand that blogging is a lot of work — and, if you have to hire professional content services to write your posts for you, it can also be expensive. So, why is it worth it?

First of all, it helps to increase your authority and brand recognition within your target market. By providing information-based (as opposed to sales-driven) blog posts, you strengthen consumer trust in your brand.

Plus, blogging also tells Google and other search engines that you update your entire website more often than companies who just have a static site.

This means that you’ll be able to outrank your competitors in the search engine results. Plus, you’ll also have more indexed pages (AKA, pages that have been read and categorized by Google.) This also helps you get higher up in the search engine result pages.

Blogging also gives you an amazing opportunity to connect with your target market and shorten your overall sales cycle through the use of keywords.

By naturally including keywords (what people type into search engines when they need a translation business) in your content, your website will show up in front of people who are ready to buy exactly what you’re selling.

But blogging alone isn’t enough. You also need to get into guest posting. This is one of the best online advertising tips because it gives you the chance to broaden your market and increase your brand awareness at the same time.

Write articles and blog posts for popular online journals, websites, and even forums that are relevant to the translation industry.

Other Key Digital Advertising Ideas

Of course, your digital marketing strategy shouldn’t begin and end with site design, blogging, and guest posting alone.

There are a few other digital marketing tips you should take into consideration, too.

Make sure that you claim your third-party listings on platforms like Google My Business, and fill out your profiles as completely as is possible. This is especially helpful when it comes to connecting you to your target market.

Those third-party listings are also important because they allow your customers the chance to leave online reviews for your business. While having a testimonials section on your website is a good idea, most consumers feel that third-party site reviews are less biased.

Make sure you frequently read and respond to these reviews — yes, even the bad ones. You want to prove to potential and current clients that you take their input seriously.

Social media is also essential in the online marketing world.

However, especially since you’re a smaller business, we suggest that you conduct some market research to find out which platform your customers spend most of their time on.

Focus your efforts there first, and then expand to other platforms. If possible, aim to post three times a day: morning, noon, and night.

Finally, never underestimate the power of an e-newsletter. Not only will this allow you to let your leads and current customers know about new product offerings and flash sales.

E-newsletters can also help to build up a personal connection between you and your market. You can feature employees of the month, tell customer stories, and even ask for feedback in survey form.

Offline Advertising Tips for Your Translation Business

Yes, having a strong digital marketing strategy is incredibly important for your translation business. However, it doesn’t mean that you can completely ignore print marketing or offline marketing in general.

Now, let’s take a look at some seriously effective marketing ideas that don’t require an Internet connection.

Host an Event

Host an Event

One of the best ways to get your name out there is by hosting an event in your local market.

You don’t have to spend a lot of money in order to increase your brand recognition — you just have to focus on inviting the right people. Invite other local businesses to a dinner at an international restaurant in your area, or host a “language night” at a local school.

Focus on event spaces that have a global feel — even having a “movie night” where you show a popular international film could work.

We suggest handing out promotional products at these events. This way, even if attendees don’t need translations services now, they’ll know who to call when they do in the future.

Don’t Underestimate Mailings

Relying on the cousin of the e-newsletter, paper mailings, to get the word out about your business is still an effective marketing idea.

People love getting “snail mail,” especially as it becomes rarer and rarer. Whenever possible, hand-address your envelopes to increase their open rate.

When you send out mailings, think outside the holiday card or business pamphlet alone. Instead, consider including things like a magnetic calendar, so that customers can have your company in their heads all year long.

You could also include a paper card with a discount code.

The same goes for simply including a physical coupon offering them a percentage off of your services.

Also, slip in a few of your business cards, and handwrite a note on the back of them. You may also want to create a branded letterhead or stationary, in order to increase your brand recognition.

It’s all about building a personal connection between you and your leads.

Grow Your Translation Business with These Tips

Grow Your Translation Business with These Tips

We hope that this post has helped you to better understand how to market your translation business both on and offline.

Remember that conducting thorough market research — and knowing when to ask for the help of a professional marketing team — will take you a long way.

Looking for additional advice about how to build your brand? Want to ensure you’re creating evergreen content that your market will love sharing on social media?

Want to understand how good web design increases your conversions and grow your traffic?

Our blog can help you to learn all of that and more, so keep coming back to us for more advertising advice.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Agenda Examples

Best Business Meeting Agenda Examples

A few things at work can be as frustrating as an unorganized or pointless meeting. These meetings waste time that can be spent on getting actual work done. Agendas are a good way to prevent unproductive meetings because they compel attendees to prepare in advance, set clear goals, manage time, and stay focused. An effective agenda establishes expectations of what is to transpire during the meeting, thereby increasing its overall productivity. It helps the team address important issues quickly. Lack of productivity is no joke. According to Atlassian, hours lost in such meetings cost businesses an average of $37 billion a year. Agendas can be formal or informal, short or long. In every event, they should be as simple as possible. Without further ado, here are some excellent meeting agenda examples. Best Formal Agenda Examples: Most meetings start with standing items, which include team status updates and other items that are always on a regular meeting agenda. A meeting facilitator takes attendance and approves the minutes in the end. After the updates, the new topics are introduced. The agenda should have a list of topics, the name of a person responsible for each one, and a certain period of time allocated to each. For example: Cory - Discuss sales quotas (15 minutes) Once discussions of new topics have been closed, you can move on to previous ones that weren’t completed. For example: James - Employee engagement survey update (20 minutes) Sean – Sales hiring update (30 minutes) At the end of the meeting, review action items and schedule a new meeting if necessary. These will be the last items on your agenda. Less formal agendas will have far fewer items. Below is an example: Intro (5 minutes) Review quarterly marketing plan (15 minutes) Review sales metrics to date (15 minutes) Discuss proposal for next quarter’s marketing goals (10 minutes) Agree/disagree with proposed goals (10 minutes) Long Agenda Examples: The above examples were formal and informal but in both cases short agendas. Long agendas are typically segmented in three parts – theme, discussion, and structure. Here’s some detailed information about each of these. Theme: Segmenting an agenda by themes or topics will set out clear expectations. Without such, a meeting can become chaotic and unproductive. If it proves challenging to establish topics in advance, consider inviting an expert facilitator to the meeting. They will ask attendees what they want to talk about and why. The topics have to be relevant to all the people present. If a topic is only of interest to one person or a small group, everyone else will feel like they’re wasting time. Discussion: Next, move to discussion of the topics. Sending the agenda out before the meeting will make it possible for attendees to prepare in advance. Then, everyone will be up to speed and prepared to contribute. You’ll have more insightful and deeper conversations because people won’t have to waste time going through issues they’ve prepared for. Structure: Finally, you need a specific set of steps to address each theme on the agenda. Participants will know what to expect and talk about at every stage if you assign certain talking points within a suitable time frame. Long Agenda Sample:  Your topic might be “Steps to better exposure of the company.” To prepare for the discussion, you could have people focus on newsletters, emails, and data on subscription and engagement. The structure including reviewing and analyzing this data, pinpointing key issues, and drawing conclusions. You could allocate 40 minutes for this. If you conclude that engagement is poor, discuss possible reasons for this. Ask attendees why they believe this has happened. This would take about 30 minutes. Finally, spend 15-20 minutes talking about improving your newsletter or email subscription strategy. Read Also: Components Of A Successful Business Function How To Plan A Successful Corporate Event Looking For A Gardener: 8 Questions To Ask Before Hiring A Professional

Accounting Firm

You Need to Ditch Your Full-Time Accounting Staff for an Accounting Firm

You have a full-time accountant for your small business because you know you are incapable of managing every detail alone. Since you have a small business, you prioritise the tasks that are essential to keep your business running. Accounting is one of them. You need to submit tax reports to the government and be in compliance with the law. You also need to know your financial status. Having someone working on all these documents full-time would help take a burden off your shoulders. An alternative to full-time employees doing it is hiring an accounting firm. They can perform the same services. Some signs will tell you that ditching your full-time employee for the services of an accounting firm is the right choice, for example: Cutting expenses: If your business did not take off as well as you would have hoped, you need to reduce expenses where you can. Letting go of staff that you are regularly paying each month is a practical idea. With accounting firms, you will pay them depending on the project. If you don't need their services, you don't need to pay them. You will save a lot with this strategy. Your employee is no longer performing well: The problem when you have a small business is that you also have a few employees, and you treat each other like a family. However, if one of them is not performing well, firing that person is a challenge. You need to evaluate your employees how other companies do it. If your accountant always commits mistakes or has issues when submitting the requirements on time, the best option at this point is to let go of that employee. You are better off with an accounting firm that also has experts in accounting. You need more than accounting services: Accountants working for you full-time can only provide accounting services. This person already has a lot on their plate; too much to offer other services beyond accounting. With an accounting firm, you can ask for other services like payroll, financial management, financial advice, and many others. The other option is for you to hire more accountants, but it would be impractical. Your company is getting bigger: You can assess the direction of your company. If you are growing, or you plan to expand soon, you can't afford only to have one accountant dealing with several accounts. It will take too much time to finish everything. There might also be lots of mistakes. You can either form an accounting department. Between these options, outsourcing would be the more practical choice. If you can't let go of your employee, you can still outsource the accounting tasks. You can transfer the said employee to a different job where you think you can still make the most of their skills. Set up a meeting with an accounting firm and work out the details of your partnership. Read Also: Major Financial Problems That Can Affect A New Business 5 Affordable E-Commerce Shopping Carts For Small Business

Customer Experience Podcasts

Top 5 Customer Experience Podcasts

We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience. Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity. In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience. Customer Experience Podcasts: What are they? In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other? This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy. These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys. In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry. List of 5 Best Customer Experience Podcasts 1. SentiSum's Podcast SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least. 2. The Active Campaign Podcast As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool. 3. C-Space Podcast C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes. 4. (A) Podcast Series One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems. 5. Roger Dooley’s Brainfluence Podcast Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior. The Final Word There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones. This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business Tips on How to Create Repeat Customers 7 Ways To Communicate With Customers In A Better Way!