Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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Self-Improvement Tips For Managers

Improving yourself like training in time management can help you lead the team better and help everyone meet goals better. Hence every job type is different, so the self-improvement tips are also different for everyone. But some of the specific job types require more self-improvement on the basis of the job categories. 4 Self Improvement Tips Which Every New Managers Should Maintain: Every manager should maintain specific tips for self-improvement. Hence when you are in the leading position, you have to be a few steps ahead of the rest of the company people. Along with your technical knowledge, managerial skills and team management skills are very essential for every individual new manager. Here are the four tips. Read them and know what self-improvement tips you have to maintain. 1. Take Time to Develop Your Professional Skills A manager needs a different set of skills than an employee does. For example, they should have strong people skills and the know-how to delegate work. One way of furthering your professional skills is by getting your degree in a business-related field. For individual self-improvement, professional skills enhancements are essential. In professional skills, the soft skills and the team management skills are the two most important parts. Even for the professional skill build-ups, the professional courses are also going to be a good booster for your career. You will be able to put new skills to work in a classroom setting, and you can then apply them to your job. While college can be expensive, you may want to consider taking out a student loan to get help covering costs of attending. 2. Build Strong Communication Ensure your employees know that communication goes both ways. While you may be giving directives, you should also ensure you have a good back and forth with each employee. Make sure everyone knows you are there to listen to concerns. Being a good listener means you take feedback and other communications into account when making decisions. In the self-improvement techniques, the communications and the leadership quality building up is a very necessary step which you can make. You can enhance communication among your team members by organizing team-building activities like virtual happy hour games, even from the comfort of your own home. These engaging and interactive experiences promote collaboration, problem-solving, and practical communication skills, allowing your team to bond and work more cohesively, regardless of location. Creating rapport and building trust will help you communicate effectively. Make sure you don’t evade facts or sugarcoat anything, as this shows you respect them enough to give them relevant information, whether or not it is good. Setting an example of transparent communication will encourage the team to do the same thing for you. This allows everyone to be on the same page. 3. Identify Talents Being able to strategically delegate tasks to your subordinates allows you to give tasks to those who are best suited for the work. You have to be able to understand the pool of talent your team holds. Not everyone is strong in every area, so take some time to identify each person’s strengths so you can organize the workflow and tasks as such. Employees will also be more engaged when they are able to put their strengths to work and do something they enjoy. Don't force someone into a role. Instead, allow individuals to perform the tasks they do well. Related: 5 Tips For Employee Retention For Any Organization 4. Don’t Be Afraid to Take Responsibility Some managers do not know how to take responsibility for their actions, especially when things are not going according to plan. This is a common mistake for new managers, but even seasoned ones may find it challenging to step up and admit they made a mistake. However, avoiding responsibility will only damage your standing as a leader of the team. No matter what needed up happening, the first step is to admit you did wrong and determine how to mitigate the situation. If your employees are responsible for their missteps, you should be held to the same standard. Even if the whole team messed up, it is your responsibility as a leader to step up and take responsibility for the issue. This will strengthen your relationship with the team, as you earn respect for doing this. Wrapping It Up: All of these four tips for self-improvement can apply to anyone. And any managers who want to be successful in any field can use these tips to progress in their field. So keep using the tips and make sure you are using your talents in the right ways. Are you thinking of advancing your career in the managerial field? Share your secret tips with us through the comment sections. Read ALso: 4 Business Leadership Skills for Business Success How to Get Your Employees to Use a Time Clock App Tips for Building Relationships with Senior Managers

Five Ways an Employee Recognition Can Help Employees Perform Better

If you've been paying close attention to the world today, then you probably notice a shift and the way workplaces are doing things. Largely due to the fallout of the covenant, organizations had to adapt to changes in the way human resources are performed, changes in the way business are done, and deal with issues like the supply chain or employee retention problems. There are many factors that play a role in this, but one of them is not recognizing or encouraging employees. People who work in teams want to receive constructive feedback and recognition for a job well done. It's just part of being human. That's where an employee recognition program can really come in handy. Employee recognition can help employees perform better and ultimately create success for the business. In this article, we'll go over five ways an employee recognition program can be beneficial for your business. Check it out below. 5 Employee Recognition Can Help Employees Perform Better 1. Performance Management One way an employee recognition award program can help your staff is by helping them work within a model of performance management. Instead of receiving an evaluation or performance review every six months to a year, performance management works on a continuous basis. As part of an overall employee recognition platform, continuous performance management can help coach, train, and develop talent as they work throughout the organization. In continuous performance management, employees receive coaching and development regularly. It's usually accomplished through a platform that allows for performance reviews, counseling, rewards, and even termination if that's necessary. It's a comprehensive system that can help develop talent and retain them instead of forcing them to deal with performance review bias, performance issues, and a lack of direction from their management. 2. Regular (360 Degree) Feedback Feedback can take all shapes and forms. But 360-degree feedback is probably one of the most comprehensive and best ways to provide feedback to a team. In this model of feedback, instead of receiving feedback once in a while, you get feedback regularly from everyone who works with you. This might be somebody who is a direct report, your supervisor, a coworker, or anyone within the organization that works with you regularly. The idea behind this is to get a comprehensive overview of your strengths, and weaknesses, where you're doing high-quality work, and where some work might be needed. In this model, employees can work together and create camaraderie instead of just getting feedback when a goal gets accomplished. It has to be done in a continuous and professional manner in order to be effective. But, if you get it right, 360-degree feedback can be a boon to employees across the organization. 3. Learning Management Systems Deep down, employees want to learn and grow with their company. Most people don't want to stagnate or be left behind when things change within their industry. It's important to build up soft skills and skills related to the industry throughout their tenure with the company. One thing that managers can do during check-ins and meetings is to follow up on skill assessments and learning goals to help encourage growth within the company. But another aspect of employee recognition also involves helping your employees learn. That's where Learning Management Systems come in. Most companies have some sort of proprietary LMS that they can use to help their employees learn new skills. Recognizing the potential in a staff member and putting them through the proper courses to encourage it is critical to helping them grow and Thrive at your organization. Implement a learning system along with recognition to get the most out of your employees. You can also sign up for a leadership learning course to understand the gaps that need to be filled when managing your workforce. A good leader can have a stronger grasp over their employees and simplify the workflow better. 4. Rewards Just like recognizing individuals for their accomplishments, providing rewards and incentives is important. People like to receive something tangible along with accolades whenever they accomplish something worthwhile. Even if it's just a milestone or anniversary, it's still vital to ensure your employees are getting something back for their hard work. Monetary awards like bonuses and paid time off can be quite beneficial. Non-monetary rewards like gift cards, dinners, a free class, or some work-from-home days, can also be great incentives to encourage your employees to recognize each other. Whatever you decide to do in the rewards department, make sure it's something worthwhile and valuable. Somebody works hard for your company, the last thing you want to do is insult them with something that isn't going to make them want to work to the best of their ability. Rewards are integral to any employee recognition program, so make sure you offer the best ones you can think of when setting up your program. 5. Social Recognition Social recognition is what employee recognition programs are all about. People like to know that they're doing a good job, especially right after they've shown what they've accomplished. In order to be effective, employee recognition has to be prompt, specific and performed often. That's the beauty of using a technology platform to do it. With regular interaction, social recognition plays a key role in any strong employee recognition programs. By implementing an employee recognition platform at your company, you can keep everybody on the same page by recognizing each other's accomplishments, helping to create a positive working environment for everyone at the company. Additionals: Understanding How Employee Recognition Can Aid Your Consulting Firm Things to Consider When Sourcing Employees for Manufacturing Plants 5 ways employee perks can dramatically enhance your personal life

Why Should Retailers Use Pricing Tools For Their Businesses

The majority of retail businesses in the world are still dependent on extensive spreadsheets and excel when it comes to pricing strategies. Other than the fact that multiple spreadsheets can cause confusion and duplication, they bring down productivity. This is why businesses are reinventing themselves and adopting technological innovations to improve businesses. One of the most successful tools that retail businesses are using in 2019 is ‘Pricing Tools’. In this article, we will look at some major questions like- What are Pricing Tools? How can a pricing tool add advantage to your business? How does the pricing tool help you automate different aspects of the price-fixing strategy? What are the costs that you are going to incur when subscribing to a pricing tool? What is a Pricing Tool? A ‘Pricing Tool’ is a dynamic software, which helps businesses set up their pricing strategy in a dynamic manner. It helps in reducing duplication, accelerates the process in real-time and saves time, which can be efficiently used elsewhere. If you look at a traditional business, you will find that fixing prices requires three or four people and extensive discussions. By using a pricing tool, you limit all the price related discussion to one workstation only. Modern businesses are adopting smart, automated and powerful pricing tools to improve sales, offer discounts in real-time and transform revenue goals. An effective and useful pricing tool helps in streamlining the process. It also brings inefficiency into the process. For companies who want to adopt a strategic business plan for long-term growth and sustenance, a pricing tool becomes a necessity. Advantages of using Pricing Tools: The following are some of the major advantages of using a Pricing Tool for your retail business- 1. Saves Time that can be productively utilized elsewhere: Real studies carried out by research agencies show that a good pricing tool saves up to 40 hours per week when it comes to determining to price. This reduction in time can be used to concentrate on some other aspects of improving the business. 2. Dynamic Price-Fixing at one go: Most retailers fear days like ‘Black Friday’ rather than get excited about them. This is because they worry about fixing prices and attracting users. A pricing tool is very effective especially during holidays, festivals and special sales days. The dynamic pricing means that you need to concentrate just on sales and logistics and leave the pricing part to the tool. 3. Forecast sales and make accurate projections: Most retailers make manual sales projections. However, there is scope for human error when doing this. A pricing tool through rigorous automation and analytics is able to accurately make sales projections and forecasts. This is an able ally when it comes to sales and marketing. 4. Integrate your ERP and Ecommerce on one Pricing Tool: Most retail businesses are experimenting with Ecommerce aggressively. Retail businesses can also have other outlets and franchises. This means coordinating everything at one go. Fortunately, a pricing tool is able to integrate ecommerce and ERP in one single platform. 5. Improve sales and increase revenues: Using an efficient, powerful and affordable pricing tool, which integrates three or four functions, is going to help you improve sales and drive up revenues. Bringing down the decision times, saving hours and eliminating errors is going to help you grow your business. Can an Automated Pricing Tool Software help a Business effectively? One of the major challenges, which any retail business faces, is tying loose ends. This means that there are so many verticals when it comes to sales and pricing that it becomes nearly impossible to streamline them all. Until now, businesses were using traditional methods of working and fixing prices. They started using ERP but were unable to tie it to their other verticals like Ecommerce. Corrective measures that needed to be taken in case of an error delayed processes even further. A pricing tool is able to blend five or six functionalities, all in one dashboard that can easily be monitored by one person alone. You can never imagine the asset value of something like a pricing tool. It aids businesses in a major way. By helping, businesses fix projections, set goals and timelines it helps in giving unorganized retail businesses proper shape and character. This, in turn, improves productivity, decreases wastage and improves revenue figures. Conclusion: If you are looking to give your business a midlife boost, then you should definitely check out the best pricing tools on the market. Most software companies, which offer pricing tools, offer affordable plans and bundles that are negotiable. Do let us know what you thought about the article in the comments section below. Do you really think pricing tools are an effective way to boost revenues for retail businesses? Read Also: Top Utility Tools You Need For Your Website 7 Ways To Communicate With Customers In A Better Way! Why An Automated Sales CRM Platform Is What Your Business Needs To Take Off Why Every Business Holder Should Start Using The Drip Marketing Campaign

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Self-Improvement Tips For Managers

Five Ways an Employee Recognition Can Help Employees Perform Better

Why Should Retailers Use Pricing Tools For Their Businesses

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

Share this Article

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related