Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Published on: 29 June 2018 Last Updated on: 03 September 2024

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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Brand Ambassador Application – How to Find a Brand Ambassador

Having a brand ambassador who will represent your brand and company goes a long way in increasing sales and goodwill among the people. They are able to win the hearts of people due to their influence and the trust which has been placed in them. Knowing that you need an ambassador is one thing, finding one is another matter on its own. With the competitive nature of the industry, many companies require these influencers. Hence, you must employ certain methods to find these talented individuals. In this article, we will discuss one of the main ways to find a corporate ambassador. And to ensure that you exhaust every means available, we will also discuss 5 other ways to find these influencers. 1. Brand Ambassador Application Form: This is a major method that firms employ when seeking a representative. Your company’s brand ambassador program can be promoted using this method. All you need to do is publish the brand ambassador application and wait for interested ambassadors to contact you. The application form or the form’s link can be sent via targeted emails, pages on your organization’s website, post-sales messaging, etc. The ambassador application form should contain questions that query the potential influencers why they purchased your product or patronized your service and the reasons they adore your products. Furthermore, ask them if they would like to share those products consistently with their network. From the answers you get, you ought to be able to determine if the customer is fit to be your company’s representative. An interesting thing about this method of finding ambassadors is that only truly interested people will fill the form. Include a website application once you are done with your section to further streamline the top candidates. Tip: An NPS survey can be used to ask the kinds of questions contained in your application form. 2. Informal Application: This is informal in the sense that it doesn’t carry an official format. It is more or less like a referral platform that invites almost everyone to be brand representatives. Customers who join do so using a basic form published on the company’s website. After signing up, a link or code is sent to them. This code can then be shared with their network. When anyone employs the link to buy a product, the ambassador will receive an incentive. While this is informal, there is still a need for you to contact your customers personally to inform them of the ambassador program. An informal application can be sent to every customer so that they can join. Then, the top customers or those that do well in the informal program can be invited to join the formal program. The only difference is that the formal ambassadors should receive more incentives than those who belong to the informal program. 3. Search on Social Media: This is the simplest way to find influencers; however, it requires your time investment. Start with individuals that have posted about your company or brand if you know any. If you don’t know anyone like that, then you need to go through the process of searching. Run a search using your brand name or hashtags. But bear in mind that not everyone who makes use of your hashtag is suitable to be your brand influencer. Visit https://blog.hootsuite.com/how-to-use-hashtags/ to learn how to use hashtags. 4. Use Software Programs: There are some software programs you can use to help you get the best brand ambassador. This is advantageous as it saves you precious time and stress from manual searching. These programs reveal individuals that are mentioning your brand and company. They can also filter through these mentions to make the process easier. Once you find a potential ambassador, some software programs can aid you in reaching out to them. 5. Use Customer Data: This is dependent on whether you have collated customer data over time. So, you can sieve through your previous data to find out who has been loyal to your brand. You must select only loyal customers as they would be eager to promote your brand since they’ve used your products. Click here to learn more about customer data. 6. Ambassador Marketing Platforms: Since the number of influencers has been rising, many of these individuals have created platforms where they can interact and also be easily reached by brands. So, you can make use of such platforms and just go through the list of influencers there and make your pick. You can use filters to streamline your choice of what you are looking for. Conclusion: After you get your ambassadors, establish a rapport with them. Then make sure you follow their social media accounts and like and comment on their posts. You can also share their posts that will be impactful to your followers. Which of these methods will you employ? Or have you employed any of them in the past? Feel free to let us know… Read Also: How to Market a Small Business in a Big City Influencer Marketing Tool to Move from Local to Global Market 5 Steps to Building an Influencer Marketing Campaign

7 Tips For Women To Succeed In Business

Corporate culture has evolved over the years, as today, gender participation and role see new twists. In the present age, many women own businesses and are running them smoothly. Women now work in authoritative positions and run successful companies. Being an entrepreneur in the competitive business world requires business owners to demonstrate their A-game all the time. They have to stay abreast with the emerging technology, keep an eye on the market trends and be innovative with their marketing techniques to persuade customers into purchasing their services. Today, the representation of women in the business world is comparatively better than before. Still, the corporate world is primarily male-dominant. Women juggle many responsibilities and have to put in earnest effort to make a name for themselves. Modern women understand that entrepreneurship is not for the faint-hearted. Yet, many are courageous enough to take the plunge and venture into the business world. Women can succeed in the business world by demonstrating dedication, being flexible, and having nerves of steel. Many females have business ideas that they want to turn into reality and earn money through them. Embarking on an entrepreneurial journey is exciting for many females. Still, they also have a flick of fear in their hearts. Below we are stating some tips which will help women overcome their anxiety and succeed in business: 1. Focus on Continual Professional Development Successful people understand that there is always room for improvement, and they continue to strive for it. Women in the business should keep an open mind and not feel shy about learning something, even from juniors. Technology dominates the modern world, and many practices have been shifted online. Women entrepreneurs can take advantage of e-education and enroll themselves in online learning business programs. Several prestigious higher educational institutes have now waived off the GMAT requirement, a multiple-choice test, from the prerequisites of MBA admission. Women who want to make their companies flourish can enroll in online programs. They can search for online MBA no GMAT required programs to equip themselves with the latest business skills. Women who believe in constantly challenging themselves can groom professionally and thrive. 2. Get Skillful People on Board Entrepreneurs cannot take care of all the aspects by themselves and need to hire several people. They must ensure that they take competent people on board who are well-versed in their fields. Women business leaders must promote open communication and create an inclusive team environment where all employees work together to achieve the common goal. Besides, hiring professional people minimizes the chances of errors and enhances organizations’ productivity. Competent people know their jobs well and are committed to their companies. Female entrepreneurs must have a strategy for hiring their team and getting skillful people on board. 3. Know your Market Women entrepreneurs must realize that they cannot run businesses in a vacuum. They need to have a market and in-depth insight into it. Having a clear idea about the market enables them to formulate a business plan, devise strategies, and design their campaigns. Additionally, it helps them identify their position in the market and determine their competitors. The modern world has provided entrepreneurs with many options. Women business owners can use technology to conduct surveys to learn what their customers want. They can be creative and use other ways to get an idea about their audience and modify their techniques accordingly. 4. Learn to Prioritize Leaders have one thing in common: they prioritize their tasks and finish the utmost important ones without delay. Women entrepreneurs need to understand the difference between urgent and essential and should focus on significant tasks. The art of 'putting first thing first' helps business owners make their companies thrive as they accomplish their tasks on time efficiently. 5. Carry a Positive Attitude Women entrepreneurs can do wonders with an ‘I-can-do-it’ attitude. They must have confidence in their abilities and exhibit positive vibes. Entrepreneurs who empower others and have tremendous energy build a positive work environment and impact people in a good way. Another tip is to have positive self-talk as it boosts confidence and gives women business leaders the strength to overcome challenges. The key is to carry a positive attitude, believe in oneself, and be self-aware at the same time. Women entrepreneurs must not cross the line and be overconfident as it can adversely affect the business. Carrying a positive attitude helps in taking failures in stride and derive learning lessons from them. 6. Learn to Say No The world has changed massively and has started accepting women as leaders; still, there is a long way to go. Women entrepreneurs have to go through more challenges than their male counterparts. They may have to bear unnecessary pressure, but they need to develop a thick skin and learn to say no. If they disagree, then they should voice it professionally and should not give in to pressure. Women must realize that giving in the stress and agreeing to something they do not believe in can harm their company in the long run. 7. Take Care of Wellbeing Women entrepreneurs must realize that they cannot take their health for granted and look after their physical and mental wellbeing. Stress is part and parcel of the business world, and they should learn to manage it. Eat healthy food, be physically active and take proper rest. Good health is critical to succeeding in the cut-throat competition of the corporate world. Conclusion Words like ‘shepreneur’ or ‘womenpreneurs’ create a buzz in the business world as an increasing number of women take the plunge and enter the competitive market. They understand the challenges and the hard work that entrepreneurship demands and give their heart and soul to their companies. Women who are confident about their abilities committed to their cause, and learn from their mistakes put their companies on the path to success. They should equip themselves with the latest business skills, be strategic and thoughtful about their success, and demonstrate consistency to succeed. With each passing day, more and more women are launching their companies and are ready to do what it takes to succeed in the market. Read Also: How Business Leadership Plays an Important Role in Business Success? 4 Business Leadership Skills for Business Success

Leaf By Leaf: Free Samples As A Catalyst For A Sustainable And Ethical Kratom Industry

Originating in Southeast Asia, kratom has increasingly been attracting attention around the globe. As the kratom trade expands, its environmental impact grows as well. With this in consideration, sustainability has become a necessary feature that industry participants must focus on. The importance of responsible sourcing and reducing environmental repercussions are significant discussions in the trade, as consumers are becoming more aware of the environment and require more openness and ethical conduct from the companies they patronize. Free kratom samples as a business strategy provide a unique method to address these challenges. They are a connection between consumer interests and the trade's necessity for a more sustainable and ethical business model. By allowing customers to try products without immediate purchase, businesses are showcasing their trust in their product's quality. This article will argue that free kratom samples can initiate a beneficial cycle of heightened satisfaction and ultimately a change toward a more ethically and environmentally conscious kratom trade. We will examine how this straightforward yet tactical approach can foster a constructive change in the entire supply chain, from growth to consumer. Benefits of Free Kratom Samples Offering free kratom samples presents an undeniable advantage for consumers who are afforded the opportunity to explore a range of kratom strains and blends without having to open their wallets. This generous approach empowers individuals to discover the variant that best aligns with their personal goals, fostering a process of informed decision-making. The hands-on experience gained through these samples can lead to a deeper understanding and appreciation of each strain, encouraging a more confident and precise purchase in the future. The gesture of sharing free samples not only enhances customer satisfaction by ensuring they find their optimal product match, but it also engenders a sense of goodwill, which tends to translate into long-term client loyalty and repeat business for suppliers. Consequently, the practice serves as a cornerstone in nurturing a trustworthy relationship between consumers and kratom vendors and plays a key role in the customer's progression from novice to advocate within the kratom community. Fostering Transparency and Trust Companies that distribute free kratom samples demonstrate that they are confident about their product's quality, contributing to openness that's vital in establishing consumer confidence. When businesses are transparent about the origins and production process of their kratom, they promote a more educated customer base. People tend to favor brands that aren't solely focused on profits but also show real concern for ethical sourcing and the environmental impact of their activities. Providing free kratom samples is an action that extends beyond advertising— it signifies a dedication to excellence and ethical conduct, comforting customers that they are investing in a product that matches their principles. As a result, such openness not only earns the trust of potential customers but also strengthens the brand's reputation as an ethical and reliable supplier in the kratom industry. Supporting Ethical Supply Chains Promoting direct interactions between buyers and kratom growers, free kratom samples initiate support for ethical supply chains. This initiative forms a basis for transparency, where consumers can accumulate knowledge about the origin of their kratom and discover the cultivation and production methods used. By connecting the origin and the end-user, customers become more educated and are able to make conscious decisions, supporting producers who adhere to ethical standards and who are committed to the well-being of their workers as well as the environment. Companies that offer free samples often reinforce this ethical position, inviting examination and answering consumer inquiries regarding their supply chain management. Consequently, customers are not only informed about the quality of the kratom they receive but also about the entire sequence of operations that transports this herbal supplement from the farms to their homes, ensuring every phase is consistent with their personal values. Promoting Environmental Stewardship By integrating free samples into their distribution model, kratom companies take an important step towards environmental responsibility. This strategy inherently lessens unnecessary waste by decreasing the materials needed for packaging and the carbon emissions from shipping multiple single-purchase items. It ensures that customers only commit to larger purchases that could be wasteful after they've confirmed that the product satisfies their requirements, thus discouraging the rejection of inappropriate items. Furthermore, these environmentally-friendly practices agree with eco-aware consumers who prefer to support businesses that are actively reducing their effects on the environment. By strategically decreasing waste and adopting a more sustainable method to share their products, kratom companies not only operate with an environmentally conscious ethos but also help lead a change towards more accountable practices in the industry at large. In conclusion, free kratom samples serve as an important tool in shaping a more sustainable and ethical kratom industry. They enable consumers to make educated decisions that align with their individual needs and values, ultimately building a sense of loyalty and trust towards companies that are open and dedicated to responsible actions. The strategy also backs ethical supply chains and encourages environmental stewardship by minimizing waste and linking consumers with the origins of their purchases. The collective advantages of this business model are evident, contributing to a kratom marketplace that is not only consumer-friendly but also socially responsible and environmentally aware. For those interested in further examining the impact of free kratom samples on sustainability within the industry, research into supply chain transparency, environmental impact assessments, and consumer behavior studies would provide additional perspectives into this progressive practice. Read Also: The Ultimate Guide To Choosing The Right Shipping Company How Long Does AliExpress Take To Ship? Let’s Find Out How Freight Forwarding Streamlines Supply Chains For Efficiency

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Brand Ambassador Application – How to Find a Brand Ambassador

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Leaf By Leaf: Free Samples As A Catalyst For A Sustainable And Ethical Kratom Industry

Digital Marketing: Utilize Facebook to Support Your Hospitality Business

Be Sure to Optimize Your Facebook Presence :

Take an Initiative to Engage Your Fans :

Take Advantage of Paid Advertising Options :

Utilize Facebook as a Sales Channel :

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How to Improve your ROI on CMMS?

How To Buy, Sell And Disposes Boxes Through The Gaylord Box Exchange?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Follow Us

Recent

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