Digital Marketing: Utilize Facebook to Support Your Hospitality Business


29 June 2018


Hospitality Business

When it comes to marketing your business in the digital world, you just cannot overlook the role of Facebook in connecting you with your targeted audience. By learning to use Facebook correctly, you can help your hospitality business go places. Many people are of the view that Facebook may not be a good addition to your digital marketing strategy when you want to promote your hotel or hospitality business, but that is not true.

A study has found that there has been a 41.1% increase in the number of Facebook users between the ages of 35 years and 54 years. The same study noticed an increase of up to 32.6% in the number of Facebook users who are between 24 and 34 years of age. Both of these age groups are more likely to travel and pick your hotel if you could connect with them through Facebook.

Now, it is important to mention that if you do not know how to use Facebook for sales and hotel marketing, you will be better off working with an experienced digital marketing company. However, if you have time and think you can take care of the campaign, you should pay attention to the following points which have been provided by Internet Marketing firm Web20ranker :

Be Sure to Optimize Your Facebook Presence :

Be Sure to Optimize Your Facebook Presence

Do not think that you will automatically get likes and new friends just because you have set up a Facebook page for your business. It is important to optimize your presence first. This way, people are more likely to find you and then connect with you. For this, you should add categories to your page to make your business type clear and then give local information along with sharing a good description of everything.

Do not forget to upload exciting images of your location and hotel to grab people’s attention. Your ‘About Us’ page should also share valuable and accurate information. It also makes sense to add keywords to your Facebook pages, just like you optimize your website for your primary keywords. Taking this step would prepare your page for the graph search, which is a semantic search engine.

Take an Initiative to Engage Your Fans :

You should do your research to identify your target audience. Your first target should be people who may have already visited your property and stayed there for a while. Their posts will serve as a “social proof” for your prospective guests. To get good results, start investing in those people when they are in your hotel. Give them some incentive to like your page – an incentive could be as little as free internet access for a limited time.

Understand that your hotel business benefits from Facebook only when you encourage your guests and visitors to share their experience and valuable content. Similarly, you should share photos of local attractions and upload pictures of food to attract people. Promotional posts do not have high engagement rates, but you can still throw some offers once in a while to get good results.

Take Advantage of Paid Advertising Options :

Getting good exposure through ‘free’ ways of optimizing your Facebook page is a challenging task, especially after new algorithmic changes that keep news fees from being populated with brand messages. The good thing is that you can use paid advertising options to enhance the visibility of your posts and boost engagement. When done correctly, it also helps expand your fan base.

Through paid advertising, you can use options to find guests on Facebook using their email IDs that you may have collected when they were staying in your hotel. Once you have located those people, you can target them using Facebook ads. Certain paid features also allow you to gain access to friends of fans, which will help broaden your fan base.

Utilize Facebook as a Sales Channel :

Utilize Facebook as a Sales Channel

While people do not primarily use Facebook to plan trips, it still serves as an important marketing and sales channel. People can utilize Graph Search, Nearby Places, and Reviews to make up their minds about selecting your property on their next trip.

However, to make it produce the desired results, you should also measure performance regularly. The number of likes certainly tells you something about the popularity of your business, but comments are even more important. Your star rating will also play a role here.

If after making every effort, things are not getting better. You may need to work with a digital marketing company to maintain a well-managed presence on Facebook. Be sure to do your research to let the most experienced marketing company take charge of your Facebook marketing campaign!

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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grow your business

CRMDialer: A Zoho Alternative

A CRM is a necessary tool to grow your business. A great customer relations management tool will use technology to assist a company or business in managing its current customers and handling it's potential customers, too. A strong CRM takes current relationships, and interactions and looks at how to develop, improve and retain those customers. There are many CRM solutions on the market today. Some prove to be difficult to learn and implement into your business practice. Others have gaps in fulfilling the needs of your business goals. CRM Dialer proves to be a cutting-edge power dialer CRM platform. CRM Dialer is a substantial Zoho Alternative in the power dial CRM marketplace. It empowers small to mid-sized businesses, closing gaps and encouraging sales and supporting other enterprise needs. 1. Help-Desk : Customer service is the core of every successful business. This is why CRM Dialer built their help-desk directly into their platform allowing you to see and track customer tickets as they are generated. This allows you to monitor the help ticket progress and ensuring that they’re resolved quickly and efficiently, ending with happy, repeat customers. CRM Dialer has help-desk capabilities as a priority in their platform, so your business can make customer service your priority. Zoho offers Zoho Desk which is a help-desk application that integrates with Zoho CRM. This application utilizes the use of tickets and a knowledge base in order to better serve customers while resolving help desk issues. 2. Real-Time Visitor Tracking : CRM Dialer allows you to see in real-time what customers are looking at on your site, and what they're clicking on. This allows your contact with them to be timely, and impactful to aid in closing the deal. It's included in the platform, no need to log in to an additional database or website to see the visitor's information history. It's accessible on the platform and happening at that moment. Zoho offers access to data within their dynamic reports & dashboards. Zoho utilizes an Opportunity Tracking tool that allows you to see the customer in the sales cycle, what the deal’s size is, and if there has been any contact history. 3. Team Chat : CRM Dialer has made it easier for the team to collaborate, chat, and communicate effectively. The team chat feature has been built-in so that information can be shared quickly and team collaboration can take place. This built-in feature allows for groups to be made for specific topics or projects, to allow the communication to flow easily in several species or designated teams/groups. To chat with the team in Zoho, you will need to integrate Zoho Projects into your platform, allowing team collaboration on each project. 4. 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The next pricing level offered will be quoted out based on each company's individual user needs. This is a great feature because, really, no two businesses needs are exactly alike. This pricing strategy allows you to get just what you need. With Zoho, pricing is offered with several levels of different service features. They include the Standard, Express, Premium, and Enterprise levels, each with their own bundle of features. The prices range from $20.00 to $125.00. The most popular service is their Premium version being offered at $85.00 a month. Interesting to note, these are monthly prices, but they are billed annually with the addition of tax. Zoho does offer a free 10-day trial to test out the platform. CRM Dialer is a revolutionary CRM power dialer platform. It is a great alternative to other CRM platforms. The designers behind it integrated several key features that work for you to improve your business relations. These features had been stand-alone integrations up until this point. CRM Dialer offers an excellent, improved solution for the small to midsize business. With this in mind, CRM Dialer is a powerful tool for managing both current and potential customers in a business. Read Also : How To Use IT To Save Your Business Money Information Technology And Business Success: The Things That Connect Them How Does Modern Technology Propel The Success Of Your Business?

lifestyle entrepreneurs

10 Best Lifestyle Entrepreneurs Of All Time In 2021

Are you thinking of starting your own business and become an entrepreneur? Are you looking for inspiration? Do you wonder how famous lifestyle entrepreneurs had started their journey?  Following their passion and making it your profession will never be outdated. When you will love what you do, or you will do what you love, it will offer you more opportunities to be successful.  Here we will talk about 10 names who think the same way you think of being the boss of your own. The list of the top 10 entrepreneurs of all time is here. And they are on this list.  10 Best Lifestyle Entrepreneurs Of All Time Here is a list of the 10 best lifestyle entrepreneurs of all-time in 2021. This list includes all the names that are more than enough to inspire you to start your journey.  1. Tim Ferriss Do you want to know the name behind lifestyle entrepreneurship? Tim Ferris is the person who has brought the concept of this into the mainstream. And the popularity of his book The Four-Hour Workweek has worked as the fuel to this journey. It is a must-read for those who also want to be lifestyle entrepreneurs. As the book is all about the concept of lifestyle entrepreneurship, it will be a perfect guide for you. After the book, he continues to write books, blogs, and runs a globally known podcast, and uses his diverse income for living a lifestyle or travel and freedom. 2. Michelle Schroeder-Gardner Michelle Schroeder is a personal finance blogger. By driving traffic to her blog from Pinterest, she became a successful lifestyle entrepreneur. Recently, focusing on SEO along with other traffic sources, she has diversified her traffic. With the growth of her business, Michelle also diversifies the ways of her blogs.  3. Johnny FD Apart from being a digital nomad, Johny FD is a great lifestyle entrepreneur. In order to make money, Johny only needs internet and a laptop. He loves taking advantage of this and travel around the world. Though Asis is on his priority living. Due to the lower cost of living in parts of Asia than the USA, he chooses to live here while earning in USD. This thing is common among many lifestyle entrepreneurs. This way, Johny FD saves a large portion of his income.  4. Jasmine Alley Jasmine Alley is an Instagram influencer. Through several brand collaborations, this Instagrammer managed to make a living as a travel influencer. Her primary current source of income is those Instagram brand collaborations. After leaving her job, Jasmine has spent two years developing her travel brand. And now she gets to explore beautiful places along with complimentary stays in luxurious hotels. She actually used to make more money from her job than she is currently making. But she prioritized her independent, fun full, and luxurious travel life.   5. Pat Flynn Pat Flynn started blogging much before it has become cool. He was ahead of most people who did not have any idea that one actually can make money from blogging. Currently, he is running, which is an empire of content production. He started his business just to prioritize time with his family. These are some of the common motivations for most lifestyle entrepreneurs. From his blog, he makes more than millions on a yearly basis.  6. Melyssa Griffin As a graphic designer Melyssa Griffin felt burned out while selling services. And when she started selling products instead of selling services and experienced huge success. She started selling online and started riding the stairs in popularity of online courses. This has brought massive success to her. Melyssa does not publish her income report anymore, but as per the report of December 2016, she has managed to make a profit of around $200,000 in that particular month alone.  7. Brian Dean The initial story of Brian Dean is pretty much similar to Melyssa Griffin, and that is he also started with selling services. But later on, he realized that in order to live the life he has been dre4aming of, he needs to sell products. In present days, he is running backlinko, which is an SEO blog that is highly successful. He sells online courses as well, like Melyssa. In case you want to know more about him, you can read the article on Forbes.  8. Shelby Church Being a west-coast based vlogger and Youtuber, Shelby is another example of an aspiring lifestyle entrepreneur. She does not make millions only from her lifestyle business, unlike other entrepreneurs on this list. In her 2019 income recap Youtube video, she unveiled that her channel managed to earn revenue of $140,000. If we cut down the taxes and other expenses, it would be nearly $100,000 or less than that. Yes, it is a decent income but not near to the income of other lifestyle entrepreneurs. She has always been transparent about her income.  9. John Lee Dumas Have you heard of the podcasts Entrepreneurs on Fire? Yes, the one where entrepreneurs are interviewed. John Lee Dumas is the person behind it. His advice is worth to listen. He always asks F.O.C.U.S, which means Focus on One Course Until Successful. On a regular monthly basis, he nets profits of six figures only from his podcasts. He is the perfect example of that it often takes years to earn a living from a lifestyle business. He, as a lifestyle entrepreneur, always believes in slow and steady wins the race.  10. Lindsay Mostrom is the food blog that is run by Lindsay and her husband. As per a report of early 2017, this lifestyle entrepreneur managed to make around $70,000 on a monthly basis. After that, their business has grown, so it is clear their income is more than that in current days. It also took many years to reach this point. So, you see, as a lifestyle entrepreneur, you get a wide array to try.  Bottom Line These top lifestyle entrepreneurs never fail to inspire us with their journeys and words. Maybe they are the reason why more and more entrepreneurs are rising, leaving their boring desk jobs by following their passions. But the list does not end here. It goes on with the names of Pieter Levels, Oprah Winfrey, Marie Forleo, Daniel Vassallo, and many more. Read Also:  How to Plant Grass Seed on Hard Dirt? Top Easy Way To Fix Avast UI Failed To Load Error Easy Steps to Change the YouTube Channel Name

your business

What To Think About When Making A Name For Your Business

Are you trying to pick a name for your business? If so, this might be harder than it appears. Fortunately, this is not something you have to do on your own. You might be able to use a business name generator to help you generate a firm name for your company, such as Namify.  There are plenty of options available, and you might be wondering how to pick the right one. Take a look at a few important tips below, and take the time to think carefully about what name will work best for your company. 4 Tips To Making A Name For Your Business If you pick a firm company name, you can make a positive first impression on your customers. This could help you make inroads in a competitive marketplace. Here are the four tips for making a name for your business.  1. Consider Your Products And Services First, you need to think about your products and services. Even though this might seem obvious, there are a lot of people who get lost in the weeds, and they are trying to develop a company name.  Therefore, you might totally forget that your business name has to relate to your products and services. People are going to make a split-second decision about your company. If they cannot instantly figure out what it is that you do, they may decide to go somewhere else.  Take a close look at your company name and make sure it is related to the products and services you provide. This will convince people to learn more about your business if you decide to use a name generator. Your name might even come with a free logo.  2. Think About The Future Of Your Business Next, you also need to think about the future of your business. You need to select a company name that is going to scale with time. As your business grows, you may decide to offer more products and services.  You need the name of your company to open doors to these new products and services. If you select a company name that is too narrow, you might have to rebrand your company if you decide to expand.  A strong business name generator can help you future-proof your domain, placing your business in a position to grow.  3. Your Business Name Must Be Marketable Finally, the name of your company also has to be marketable. The vast majority of people use the internet when they are looking for something they require. Therefore, you need to make sure your business has a solid online presence.  For example, you should select a company name that is short enough to be used in social media handles. This is another situation which can help you.  You don't want to place yourself in the difficult position of trying to shorten the name of your business. Make sure it can be shared easily online. Social media marketing is going to be a critical part of your advertising strategy.  4. Select The Best Possible Name For Your Business You have to keep in mind several considerations when you are trying to find a firm name for your business. First, even though there are plenty of options, do not overlook the importance of avoiding trademarks and copyrighted material.  If you have thought of a perfect name for your company, other people might do the same. Therefore, you need to use a business name generator that can help you stay away from names that have already been picked.  That way, you can focus on developing quality products and services instead of being involved in legal battles related to your company name.  Conclusion: The name for your business reflects the nature of your business. But while renaming your business, the first thing you have to remember is to pick the less complicated and meaningful name. The less complex names are easy to remember. So follow these tips and let us know which types of strategy you are following? Read Also: Ways That You are Wasting Money on Marketing Functionality – an important aspect of good web design: Sydney digital marketing services for your growth Behavioral Targeting – A potential DSP strategy for media campaigns Creative Marketing Strategies to Put Your Small Translation Business