Improve Your Local SEO via Content Marketing

11 April 2017

In 2016, a local business in Lethbridge, Alberta, won the viral lottery when a raving Facebook post drew in customers in flocks. Whitby’s Fish and Chips shop was struggling for months due to poor location and expensive marketing. Owner John McMillan, who had been unable to pay himself a salary, shared his plight with a first-time customer Colin Ross. The meeting changed Whitbie’s destiny. Ross posted a Facebook review promoting the shop and urging the close-knit Canadian community to help out McMillan by trying the sumptuous items on Whitbie’s menu. The post went viral and sent people lining up from opening to well past closing time. According to a local news report, about 400 people visited the shop the day after Ross’s post, and 500 more lined up the next day.

The power of digital marketing

The viral post about Whitbie’s is a dream come true for any business. Not only did it provide the local shop exposure in local and international news outlets, but most importantly, it brought in real customers. Whitbie’s social media success is one of the products of digital marketing.

Digital marketing is simply the promotion of products and services via digital technologies such as the Internet, mobile phones, and display advertising. One of the most popular digital marketing tools is social media where roughly a third of the global population actively interact. Search Engine Optimization (SEO) is a set of techniques that helps businesses and publishers maximize digital marketing in reaching out to their target audience. Essentially, its main goal is to rank high in search results pages. Google uses 200 signals in ranking webpages including keywords, the freshness of content, and region. It’s the job of a digital marketing agency to apply effective and ethical SEO strategies to sustain a business’ top ranking in major search engines.

Local SEO and citation consistency

If SEO is macro, local SEO is micro. Local SEO “allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business.” This set of processes aims to target real customers in a geographical location. Aside from search engines, local SEO uses online directories such as Yelp, Qype, and TouchLocal.

The core of local SEO is information. Your citation or NAP (name, address and phone number) must be updated and consistent in all webpages and online directories. Inconsistency can adversely affect your ranking in organic search results. Try searching for your business in search engines. You’ll see which webpages still reflect your previous address or old phones. “The citation consistency of your business across the web helps search engines decide where you are geographically relevant for various local search queries,” wrote Sinclaire Dickinson, content strategist at Wired SEO.

The 3-pack challenge

Recently, SEO experts received news that would make their jobs a little more challenging. Google updated its search results to show three local businesses instead of seven. The business listings were also redesigned to suit the mobile user interface. According to Google, the update “provides people with more than relevant information, including photos, review, and prices, for searches that have multiple results for a given location.” The challenge lies in how to make into the first three results in the world’s most powerful search engine.

Content strategies for your business

Google’s ranking factors serve as a compass leading the best digital marketing tactics. Ross’ viral Facebook on Whitbie’s Fish and Chips shop has the formula every digital marketer aims to master: a unique content too appealing to influence action. Ross’ own reputation as an influencer within his own circle was also key. Content is one of the most important signals Google use in ranking webpages. In creating an article or video for your business, use Google’s content-related ranking signals as your guide.

Your content must not only be original, but it should also provide value and unique insights. This increases demand for journalistic materials supported by data and written by experts. Create useful content for your target audience. Food brands are making 30-second cooking videos sharing how their products can be incorporated in easy-to-make meals. Regularly update your webpages and social media pages as Google takes note of the recency of content updates especially for time-sensitive searches.

Don’ts in content marketing

Do you need to hire an SEO expert or a digital marketing agency? Google warns that choosing an SEO expert partner is critical for your business as it can either improve your site or risk damage to your site and reputation. “Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.”

Some of the techniques that you or your SEO expert should avoid is producing duplicate materials on the same site, spinning words to create “new” content, and posting misleading information. Google advises to watch out for rogue SEOs that own shadow domains, place links to their other clients on doorway pages, and offer to sell keywords in the address bar. Shadow domains direct users to the website through deceptive redirects. Attaining a number 1 ranking on Google is not guaranteed. If your SEO promises a top spot, it’s likely that it’s a scam.

Some content marketing tips from experts

Today, consumers would check online reviews, blogs, and other online information before making a purchase. One tip to boost your local SEO is to submit guest posts on local websites. This will expose your business and offerings, and earn you valuable backlinks. Backlinks are ranking factors. You should also make use of relevant local keywords. An SEO expert can help you determine the right keywords that will attract local searchers.

Produce content relevant to your local audience. One of the most popular blog posts is how-to’s or “Top 10” lists related to a certain industry. Adding high-quality photos can also help.

A viral post can only come once in a lifetime. Instead of aspiring for something that will be shared everywhere, work for content that will place you on top of search engines and attract real customers within your region of operation. Maximize local SEO. Create useful and appealing content. Reach out to people who will bring value to your business.

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Which Of The Following Items Is Not A Component Of Quality Score?

Which of the following items is not a component of quality score? Many of us have questions in our minds. But you will not get the answers of these questions aptly. Landing page experience Maximum cost-per-click (max. CPC) bid ✓ Ad relevance Expected clickthrough rate (CTR) Correct Answer: Maximum cost-per-click (max. CPC) bid Detailed Explanation Of Which Of The Following Items Is Not A Component Of Quality Score? The maximum cost-per-click (max. CPC) bid is not a component of the quality score, and the rests are all the components of the same. Actually, the quality score is a diagnostic tool that describes the understanding of how well your ad quality than other advertisers. According to Google Ads, a high-quality score signifies the relevance of your ad and landing page and how useful they are to someone searching for your keywords as compared to other promoters. So, there are four quality score status columns where you can view your latest quality score and its components, and these are expected CTR, Ad relevance, landing page experience, and Qual. Score. Which of the following items is not a component of quality score? How Is Quality Score Calculated? There is a combined performance of 3 components on which the quality score is calculated. Let’s know this in detail. 1. Landing Page Experience: The first factor on which the quality score is calculated is the landing page experience. You need to figure out how useful and relevant your ad is to individuals who click your ad. So, you need to maintain the relevance of your ad’s landing page. 2. Ad Relevance: As discussed above, ad relevance also matters to a great extent, especially when you talk about the quality score. It determines how close your ad matches with the keywords audience are searching for. This can directly increase your conversion rates to some extent. 3. Expected Click-Through Rate: CTR means the no. of clicks that your ad receives divided by the no. of times that your ad is shown. This is what CTR means, and it directly impacts your quality score. What Does A High-Quality Score Indicate? A high-quality score indicates alignment between marketers and consumers. At the same time, how relevant your ad is keeping in mind the user’s search intent. This is an important factor that you need to analyze which running an ad to drive traffic to your business. Therefore, a high-quality score indicates alignment, focus, and lower costs per conversion. And to check your quality score, you need to Sign in to your Google Ads account. True Or False: Adding An Extension To A Text Ad Improves An Advertiser’s Quality Score. Adding an extension to a text ad will not improve an advertiser’s quality score at all. Therefore, the statement is completely false. A good quality ad can lead to higher positions with a low budget. However, extensions are crucial for Ad Rank but do not play any role in improving the quality score of the advertiser. Actually, the quality score is an estimate of the quality of landing pages, keywords, and ads. The Quality Score For Search Ads Is Defined As A Measurement Of Quality score is Google’s evaluation of the relevancy and the quality of both your PPC ads and keywords. This is used to determine your CPC. Therefore, the quality score for search ads is defined as a measurement of landing page experience, ad relevance, and expected click-through rate. Which Of The Following Factors Contributes To A Web Page's Quality Score? The answer to this question is Clickthrough rate. In a more simple term, it measures the percentage of individuals who clicked on an ad to arrive on the landing page. This signifies the importance of CTR in a quality score, and you must prioritize this when running an ad for your business. Conclusion Which of the following items is not a component of quality score? The answer to this question is Cost Per Click. Besides, quality score is a very important factor to consider because it directly impacts your conversion rates and revenue. Hence, this is all about quality score and how it plays a key role in your advertisement. Read Also: Instagram Advertising For Beginners Ways Of Protecting Your Privacy Online SEO Agencies Are the Experts at Improving Your Website Content

Ways to use Google analytics to find content ideas

Data is one of the most essential aspects which is of high importance to analyze any trend or other matter. For any marketing campaign, the company relies on statistical data massively. The companies which analyze data perfectly and more efficiently are said to understand the customers better. Though data is mostly used to inform SEO, PPC or social campaigns, it can also be used to find better blog content. In today’s world, content marketing is one of the most effective online strategies and small entrepreneurs are working very hard to survive in the business world against giant companies. Thus it is evident that they should come up with new content ideas for betterment. In this article, we will see how Google analytics can be used to come up with better content ideas. Few methods to use Google analytics to find content ideas Find the popular blog types: Try to find the trending blog posts which will provide a way for new ideas for content. The most popular blog posts can be found on the dashboard of Wordpress. This will provide the benefit of knowing what is trending and anyone can plan the blog accordingly. Popular post categories: If you want to know which category of your blog is the most popular, you can know it and thus try writing on those categories for better publicity and success. Though Google Analytics does not allow you to see directly which blog categories are most viewed by default, it can be done. To do this, you need to enable custom dimension tracking on your site. This will make you see which categories of your posts are most viewed and liked. Most searched keywords: You should have high-quality content to rank well or your posts will be lost down due to changing search algorithms. It is easy to come up with some content ideas by gathering some low hanging SEO fruits. If there is any search bar on the site, you can easily look for the keywords which people search for when they look for your blogs. This will help you to write your content accordingly keeping in mind what the public is demanding, and this will bring you immense success. To do the task in Google Analytics, go to behavior > site search > Search terms to finally locate these keywords and you can plan your content accordingly. By knowing the keywords you can plan your topic and know the lags that you were having in your content before. The search term reports will also give you the idea about what the viewers are looking for and you can choose the idea of the content depending on that. Intent of keywords: Google wants to serve its users in every possible way. It provides value to its visitors and thus provides various options. If the keywords given in your post are matched by the need and intent of the users, then it will make your post more useful and will increase the rank of your page as people will start liking your post more and this will bring you success in the field. There are basically four types of keyword intent that anyone should be aware of: Navigational, Informational, Investigational Transactional. These types of keyword intent can help anyone to write posts and fix their keywords accordingly to attract more users and more readers and establish the content widely. To discover the intent of the users visiting your site, you can look for your search queries report by going to Acquisition > search console > queries. Thus it can be said that you should focus on the keywords so it can match the intent of the users and your posts can be viewed by many users. You should stick on the keyword intent type following your category and content. So, for a better result, focus on the right set of keywords and see your posts getting viewed massively and see the number of views in your posts increasing day by day. This step is very helpful for coming up with content ideas and succeeding in the field of content marketing. Advanced segment: Another most productive way to get writing ideas with the help of Google analytics is that a special question advanced segment can be created and this segment can be used to identify the question and answers of the customers. The procedure is given below: Click on advanced segment > click new custom segment> click to box next to include> find and enter keywords which will indicate a question > click “add or statement” and add another keyword that would indicate a question. This can also be helpful to get writing ideas and this will benefit any content page to succeed and establish itself remaining ahead of the others. To know about other various advantages of Google analytics which can help us to come up with various ideas can be found on the internet or contact SEO company. Google Analytics is very useful for performing various online operations and is a friend on whom we can rely on. These ideas can prove to be very helpful for the small business organizations as it may give them ideas for better contents to fight against the well-established and powerful organizations. To rank higher than others, the content should be well written and of high quality to come into consideration by the viewers and to increase the popularity of your posts. For any content management team, it is very important to take care of the keywords and the most typed words. If the keywords of the topics are matched with the searched words of the users, then there is a high chance that your post may be shown at the top rows and there is a chance that your blog will be viewed. These points will help you with ideas to write better contents with the help of Google Analytics and will bring your webpage more success and acknowledgment. Read Also : The 10 WordPress Plugins Every Successful Blogger Uses Avoid These 5 Mistakes Before Starting An SEO Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer

Comprehensive SEO services: how important is a competent keyword selection

Investing in SEO optimization, Sydney business owners expect to draw the attention of the target audience, boost sales, and, consequently, increase income. All site optimization practices are aimed at achieving higher rankings to promote the interaction of users with website content and stimulate them to buy. Experts use different tactics, adjusting them to specific business objectives. Keywords of SEO services are of great importance. The selection of key queries remains the initial task in the field of search engine optimization to reach successful promotion outcomes and the following SEO goals: attract organic traffic and generate more leads; boost site ranking and increase conversion rate; raise brand awareness and improve online reputation. But the rapidly changing requirements of Google and search robot algorithms sometimes can confuse. Will key phrases be needed tomorrow or in a few months? Let’s consider the main keywords criteria, the selection procedure, and site promotion tips, as without SEO, Internet marketing efforts will definitely be in vain. And having a poorly optimized site with irrelevant content, you will fail to win the competition, expand the base of loyal customers, and implement a social media marketing plan or a contextual advertising campaign. Requirements to keywords every SEO services provider must comply with Relevancy. First of all, keywords should share an idea of what is your business about and match the site topic or information on a particular web page. Secondly, they must reflect search queries, be relevant to what users are looking for in search engines, and solve problems of clients. Exclude all off-topic keywords and use only high performing phrases that will boost organic traffic, enhancing SEO optimization. Sydney business owners can apply a DIY method and try free keyword research tools. However, to run a winning content campaign and avoid poor online presence practices, it is better to rely on experts in the promotion. Competitiveness. The more frequent your chosen keywords are entered by users in the search engine, the better your SEO strategy will be developed. You must be guided by their popularity. However, do not steal or copy them in competitors within your business niche. For this, professionals can provide competitor analysis, determine the keywords with the highest ROI, and those keywords which your opponents have not yet reached. How to find effective and productive keywords Your customers’ desires and needs first. SEO services must start from your target audience not with the selection process of keywords. You need to study the habits and behavior of your visitors. Knowing your target audience, you will become invincible, strengthening your business positions on the Australian market. In addition, you have to understand the potential clients, figure out what they want and what they expect, and give it to them through engaging and useful content with competently inserted keywords. What does a customized and individual approach mean in terms of SEO and keywords research? It means that professionals taking into account the special features of your company and brand choose only those keywords that describe your offer and benefits, excluding inefficient ones. Experts must expand this list, look for new keyword groups, alternative phrases, high and low-frequency queries. For reliable SEO service, consider cooperation with reputable LuxSite professionals. Honest commitment, regular communication, and the latest technologies are the foundation of a promotion strategy offered by a skillful and qualified LuxSite team. Read Also: 3 Major SEO Predictions for 2020 How to Monitor the SEO Health of Your Website Improve Your Domain Using These SEO tips 5 Things You Are Not Checking In SEO But You Should! 5 Ways to Improve Mobile SEO

Improve Your Local SEO via Content Marketing

The power of digital marketing

Local SEO and citation consistency

The 3-pack challenge

Content strategies for your business

Don’ts in content marketing

Some content marketing tips from experts

Avoid these 5 Mistakes before Starting an SEO

Should You Hire a Digital Marketing Agency?

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Transforming Education: The Impact Of Online Assessments And Learning Solutions

Beam Me Up! 5 Fascinating Facts About The Star Trek Universe

Feline Feast: Exploring The Benefits Of A Raw Cat Food Diet

The Importance Of Proper Cutting When Preparing Meals

Related

Which Of The Following Items Is Not A Component Of Quality Score?

Ways to use Google analytics to find content ideas

Comprehensive SEO services: how important is a competent keyword selection

Improve Your Local SEO via Content Marketing

The power of digital marketing

Local SEO and citation consistency

The 3-pack challenge

Content strategies for your business

Don’ts in content marketing

Some content marketing tips from experts

Share this Article

Avoid these 5 Mistakes before Starting an SEO

Should You Hire a Digital Marketing Agency?

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related