How to Write and Design an Article that Attracts to Your Business

by

14 December 2015

Small Business

Business| Content Rally

For some people not introduced into content marketing can cost them visualize how to write an article for a corporate blog or a personal blog, you can achieve persuade and attract new customers for a business. The truth is that we can do before you start to analyze some keys do have to pay attention to two important preconceptions:

1- Such articles are not only written but also designed the visual part will be crucial to a potential new client you can do go through the whole cycle/sales funnel.

2- If we pay close attention to these practices we will be well aligned with the latest trends in digital marketing:

– Google has increasingly given more and more important to the content after the last update to its search algorithm, you can review it in the article: “The most important previous notions for search engine optimization”

– You’ll get more engagement with the new batch of digital consumers, “What is a prosumer? Why is it important to be your business thrive?

Our mission for these articles is that your potential customer goes through all this funnel since it realizes it has a need to generate a sale (it is very interesting to see what before was considered as marketing has changed now).

Read More: How To Ensure You Have The Perfect English To Enhance Your Blog

DESIGNING AND WRITING AN ARTICLE THAT ATTRACT NEW CUSTOMERS YOUR BUSINESS

The keys are:

1- Locate the subject carefully finding the meeting point between what solves your product or service and looking at your potential customer’s internet: here’s an essential task because you can find totally ineffective situations:

– Write about a topic related to your product that no one searches the network

– Write about something that people look but it costs relate to your product. If the link does not look natural, users will not make this leap for you

2- layout very well to the article: Article should be attractive at first glance and easy to navigate it. For this I recommend the following:

– Insert images and videos to be

– Short paragraphs, indents and bold to introduce the user to scan it easier

3- Take time to find a memorable title: this I know it’s difficult but try to comply with all this: to generate interest, short, with a clear message and that goes in line with what is sought in the network and thus solves your product or service.

4- eye with the first part of the article: we all know that your final intention is to attract customers but if you’re going to live very simply be a publicity article and more users will input. Focus on the user’s need which is why visiting your text, if you do not you will be disappointed and will never trust you. Once resolved there’s your opportunity to present the part that interests you.

5- Put dedication in search engine positioning of publication (SEO): Belief me when I say that the best thing that can happen is that your article out the first Google when users seek to solve a particular issue. That is an open tap into your website. To do this wisely use keywords, the URL is friendly, uses tags and get some relevant links pointing to your post.

6- Do not distract the user !: try to be careful not to introduce links to other websites, if you put references, photos or videos that everything is within your website.

 7- well the end of the article with a call to action: When you have provided the information needed by the user searches for a way to call for action to be recorded in your database or give a sales page. It is more effective if you use some incentive like a gift (ebook, coupons ..) or a discount for new customers.

Once you have built this article only have to promote it to see the impact on the user and correctly measure if you can connect with potential customers optimally.

Read More:

  1. How To Write An Effective Resume That Get Noticed?
  2. How To Write An Effective Dissertation

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

your small business

How to Boost Traffic to your Small Business

We read about new startups coming up with their services and products on the market almost every day. The story of most of the entrepreneurs is same; a team of hard-working people coupled up and managed to string some money to get off the strip to finally cruise in the field of business. Unfortunately, most of them have to close up shop for numerous reasons. Being an entrepreneur, one should be able to learn so many things, all at once. Failure teaches a lot, and there’s always a way out of the mess in every field I can imagine of. Some make it to the next level, which is; a small business: one that has steady growth and ensured revenues. Since a considerable number of people have moved on from the offline world to the digital arena, business firms have to evolve their marketing strategies as well. Failing to do so will only make your business get out of the market in the end. To create a hurdle for failure on your way, the most important thing today is to opt for some affordable digital marketing services. Affordable is necessary to cut the overall costs because initially, most startups do not have enough financial resources. What digital marketing does is that it attracts people towards the services that you have to offer to them. The four primary pillars that digital marketing works on are content, communication, community, and commerce. Let us circle around these pillars in brief. Content : To enhance your visibility to the public, you need to have a presence on the platforms that people use frequently. You must spend a little deal of your precious time and money in buying a website which can be used to reach out to the people. But to be able to generate some customers from there, you need to put some content over there to lure the masses. Content Marketing does not directly promote the business. If done correctly, it attracts the targeted audience, which can eventually drive to profitable customer action. Communication : As it is said; it takes two to tango. Although it does not precisely fit into the context, the rough meaning it carries here is that you must not focus only on speaking. Give the visitors a platform to respond to you as well. This can be achieved through adverts, personal communication with people who seem to be interested, and social media. With the application of email address at almost forum, there’s a very thin chance that people will not go through yours when they open up their account. Community : This again is customer engagement but in a slightly different way. Because of the presence of social media, businesses have the liberty to interact with their audience to understand their opinions about them. Visitors can help you improve your services to an all-new level. These platforms occasionally make changes to their policies as a whole, so you must go through them every single time they amend. If you don’t manage accordingly, well, get ready for the consequences then. Commerce : Regardless of where people choose to buy a product, it all starts with the internet today. A significant number of people search for a product online and read about it in different places to know about it as much as they can before paying for it. Digital marketing commerce meets the needs of consumers based on how they research and purchase. Review sites are the places where people spend most of their time to read about the products, and then is the online shopping stores. People use multiple applications on their smartphones to look out for the product description as well. Summing Up : Traffic is the backbone of every business, and that is why it needs to be taken care of, for better growth. Enterprises survive in the competitive market only when they have enough customers. Note that you must never compromise your quality for quantity. While there are a lot of things like SEO, SEM, PPC, this article was about what exactly can digital marketing do for your business to grow over the years. Smart and hard work must go hand in hand to reach the top of the business ladder. Read Also : Money Borrowers, A Profitable Business Building A Brand For Your Small Business Google Maps Marketing: Guides On How To Boost Brand Advantage Why Every Business Needs Digital Marketing

READ MOREDetails
debt-1376061_960_720

Proper Management Of Tech Debt Is Necessary For Successful Business

The word debt in the term technical debt may compel you to think that it is just like any other debt which has to be cleared at the earliest. Well, it is true that tech debts are just like any other debts and it is also true that a little bit of tech debt is also useful just like any other debts. Moreover, it is also true that just like any other debts you must manage it properly to enjoy the benefits and keep your business running. Therefore, you can cut the corners while designing software provided you do not let the debt accumulate and pay it off timely. Various Debt Issues You and your technical team may have various reasons to cut the corners while designing your projects like lacking proper skills, laziness or due to the time pressure and willingness to release code within a specific time frame. These reasons can lead to various debt issues as these debts can accumulate over time creating a huge backlog and cause technical inefficiency. The issues can also arise due to the faulty code base, environment of the development of the project, the operating platform, test coverage and automation programs, program designs and libraries and much more. Addressing The Debt As the issues of debt can result in defects which can reduce the velocity of the codes it must be maintained properly and regularly to increase the productivity of the codes. You must have a specific and positive attitude while you address the tech debt always. Be vigilant always towards your codes so that you can manage it whenever necessary. You must also use easy and simple designs in your codes so that anyone of your team can understand, identify and make the necessary changes in it. Avoid using shortcuts to achieve a design in time. Track the velocity of it regularly and ask your team to refactor it as soon as detected to increase the velocity. Service Your Debt Proper debt management means proper and regular servicing of it. You must also refactor your debt relentlessly and regularly to keep it in check. Once you give up it will start to pile up and the cost of paying off would increase as compared to the reimplementation. No matter what others think about code servicing, you must do it regularly to have a good return. Use various tracking tools and techniques for reworking on your defective codes as you will also come to know how much debt you have currently with the help of it. Identification and registering is the first step of proper management of debt. Evaluate And Prioritize Once identification is done you must start working on it by evaluating and prioritizing your debt so as to decide on which you want to work first. During this prioritization process, the factors which you must consider apart from the cost of the debt are the frequency, justification for rework and the economics behind. Check online to know more about prioritization. Consider paying those debts first which are about to expire and then those which have a higher rate of accumulation and keep your debt within manageable limits.  Do not forget to check out for bill consolidation loans which are much popular these days and can be of great help. Read More: Top 5 Types Of Startup Business Loans

READ MOREDetails

How Can Thrift Stores Encourage People To Donate?

Regardless of the type of items a thrift store offers, donations are essential for reaching objectives. Not only are donations needed for thrift stores to remain functional, but they’re also necessary for stores to help the local community. Owners must find ways to encourage donations positively, without leaving a negative impression in the minds of potential donors or clients. This guide can help. Simplify the Donation Process In a perfect world, people would be motivated by the kindness of their hearts to drive to a thrift store and unload all their donations personally. Unfortunately, this isn’t reasonable to expect from the majority of people these days. Put simply, today’s families are busy, with barely any time for rest, let alone time for social causes that go above and beyond. There are many things that thrift stores can do to make donating easier for everyone involved. For example, many thrift stores schedule pickups, either at nearby locations or at individual homes. These options are more convenient for donors, which makes it more likely for them to support local efforts. Don’t pickups represent a significant expense and hassle for thrift stores? Not with the help of modern technology. Modern thrift store POS system features often include convenient pickup scheduling. Donors may even be able to self-schedule pickup times or see the closest drop-offs online. Other features include self-service kiosks and online receipts for tax purposes that speed things up for donors. Provide Many Dropoff Options What if thrift stores aren’t able to handle pickups at individual homes because of personnel issues? They can still make donations as convenient as possible by providing a range of ways people can donate items: Secure donation boxes at partnering business parking lots Driver-attended box trucks 24/7 thrift-store donation boxes Even seemingly simple changes can have a large effect. For example, if a store normally accepts donations at the rear entrance, is it possible to implement a drive-through option instead? Even though donors probably only save five or 10 minutes, the convenience factor can make them more likely to contribute. Instead of viewing donation as a hassle, they’re more likely to see it as something they can take care of quickly on the way to work or while running errands. Understand the Donor Mindset A common misconception is that people are strongly motivated to donate because of charitable feelings. This is the case for some people, but not that many. In today’s hectic climate, people who donate often do so because it’s convenient and beneficial for them. In other words, they probably have a secondary motive in addition to helping out the community. This motive can be wanting to get rid of clutter, showing respect for a loved one’s final wishes, or simply hoping to avoid the hassle of a garage sale. A large number of people donate because they view it as preferable to simply throwing items away. Moms who are cleaning out their child’s closet often have this habit. Thrift stores shouldn’t criticize this attitude. Instead, they should welcome (high-quality) donations from any source, regardless of whether the person cares about the mission or not. What matters is the donation itself, not what motivates it. For this reason, attempting to increase donations by appealing to feelings of guilt or compassion toward less-fortunate individuals isn’t generally very effective. It’s good to have a mission statement, believe in it, and promote it in marketing, but this mission isn’t going to be a major driving force in prompting donations. Show Gratitude Once thrift stores understand that many potential donors have a quid pro quo mindset, it’s possible to find ways to encourage donations by appealing to this attitude. Some stores provide vouchers that donors can redeem for free items. For example, for $50 worth of items, donors could receive a voucher for a free $10 item. Doesn’t this cut into the already tight profit margins for thrift stores? Not necessarily. Few donors redeem the vouchers, and those that do are more likely to return to donate other items in the future. The benefits of being generous to donors generally outweigh the costs. The idea is to produce a feeling of satisfaction, a “reward” for donating. This feeling makes people more likely to tell friends and family members about the store, which is good for both donations and sales. At the very least, gratitude means saying thank you. Even an automatic email can do wonders for online donations. Read Also: Do You Really Want to Live on Mars? 3 Sustainability Tips for an Eco-Friendly Lifestyle 8 High-Need Animal Shelter Donations How to Collect Vintage Items

READ MOREDetails