For some people not introduced into content marketing can cost them visualize how to write an article for a corporate blog or a personal blog, you can achieve persuade and attract new customers for a business. The truth is that we can do, before you start to analyze some keys do have to pay attention to two important preconceptions:
1- Such articles are not only written but also designed the visual part will be crucial to a potential new client you can do go through the whole cycle / sales funnel.
2- If we pay close attention to these practices we will be well aligned with the latest trends in digital marketing:
– Google has increasingly given more and more importance to the content after the last update to its search algorithm, you can review it in the article: “The most important previous notions for search engine optimization”
– You’ll get more engagement with the new batch of digital consumers, “What is a prosumer? Why is it important to be your business thrive?
Our mission for these articles is that your potential customer goes through all this funnel since it realizes it has a need to generate a sale (it is very interesting to see what before was considered as marketing has changed now).
DESIGNING AND WRITING AN ARTICLE THAT ATTRACT NEW CUSTOMERS YOUR BUSINESS
The keys are:
1- Locate the subject carefully finding the meeting point between what solves your product or service and looking at your potential customer’s internet: here’s an essential task because you can find totally ineffective situations:
– Write about a topic related to your product that no one searches the network
– Write about something that people look but it costs relate to your product. If the link does not look natural, users will not make this leap for you
2- layout very well to the article: Article should be attractive at first glance and easy to navigate it. For this I recommend the following:
– Insert images and videos to be
– Short paragraphs, indents and bold to introduce the user to scan it easier
3- Take time to find a memorable title: this I know it’s difficult but try to comply with all this: to generate interest, short, with a clear message and that goes in line with what is sought in the network and thus solves your product or service.
4- eye with the first part of the article: we all know that your final intention is to attract customers but if you’re going to live very simply be a publicity article and more users will input. Focus on the user’s need which is why visiting your text, if you do not you will be disappointed and will never trust you. Once resolved there’s your opportunity to present the part that interests you.
5- Put dedication in search engine positioning of publication (SEO): Belief me when I say that the best thing that can happen is that your article out the first Google when users seek to solve a particular issue. That is an open tap into your website. To do this wisely use keywords, the URL is friendly, uses tags and get some relevant links pointing to your post.
6- Do not distract the user !: try to be careful not to introduce links to other websites, if you put references, photos or videos that everything is within your website.
7- well the end of the article with a call to action: When you have provided the information needed by the user searches for a way to call for action to be recorded in your database or give a sales page. It is more effective if you use some incentive as a gift (ebook, coupons ..) or discount for new customers.
Once you have built this article only have to promote it to see the impact on the user and correctly measure if you can connect with potential customers optimally.