8 Key SEO Strategies for E-Commerce Websites

Published on: 29 March 2018 Last Updated on: 03 September 2024

Online shopping has changed the way people shop. The popularity of the online shopping portals makes two things clear. First, people like the convenience that online shopping provides them. Being able to shop for anything and everything at their own convenient time and from the comfort of their homes or offices is a great plus point for shoppers across the world. Second, with the increase of online shoppers, the number of e-commerce websites is also increasing. This is leading to aggressive competition in the arena of online marketing. This is where search engine optimization (SEO) comes into the picture. SEO can help e-commerce business owners to beat the competition and keep attracting targeted visitors to their website. Here are 8 key SEO strategies that can help e-commerce websites to gain success:

1. Provide unique and impressive product descriptions :

An e-commerce site is all about products and their sales. As such, product descriptions are vital for such sites. Since e-commerce sites have to deal with a huge number of products, sometimes they may tend to use the descriptions provided by the manufacturers for the products. Or, they may want to repeat the same description for similar products. But that is a wrong strategy and must be avoided.

You need to come up with a unique product description for each item you are selling on your website. Though it’s a lot of work to write unique descriptions for each product, this strategy is sure to bring in the desired results.

2. Ensure easy navigation of your website :

Make sure that your e-commerce website is easily navigable. This strategy is important not just for improving your site’s search engine rankings, but also to offer a smooth shopping experience to your customers. Create categories to organize your products and make them easily searchable. Ensure that your sitemap is easy to follow.

Also, the design of your website must be clutter-free so that your customers can continue with their shopping without feeling irritated. Place your menus in a way so that your customers can access them easily, regardless of where they are on the site.

3. Optimize the loading time of your website :

Your e-commerce website is likely to have a large number of images for the products you are selling. These images can slow down your site. Ensure to optimize the load times of your website by reducing the image sizes.

High-quality images are essential for any e-commerce website. But if they slow down your website, it can impact your SEO in a bad way. So, it’s better to include images with small sizes and have a feature that allows your customers to zoom in on the images to see an enlarged version. This will enable you to provide your customers with quality images without affecting the load speed of your website.

4. Go for internal linking of your pages :

Internal linking is an essential aspect of SEO. Even Google prefers sites that opt for internal linking in an effective manner. Your objective must be to ensure that your customers can reach your various product pages within your site with as little clicking as possible.

One way to do this is to link every page to other relevant pages within your website. This will also help your site visitors to navigate to similar products in an easy manner and give you a chance to convert them into customers. If you want to know more about customer conversion, you can check out The Ultimate Guide to E-commerce Conversion Funnel Optimization.

5. Make sure that your site is optimized for mobile :

Today more and more people are using their mobile phones to do their shopping at various online stores. This makes it essential for you to optimize your e-commerce website for mobile. By doing so, you will be providing a smooth mobile shopping experience for your users. So, either go for a responsive design for your site or create an interactive mobile application to draw in the advantage of such customers. Ultimately, your objective is to attract more customers and ensure more sales for your website and this is a good strategy to achieve your aim.

6. Assure user security on your website :

User security is one point that needs extra attention in case of e-commerce websites. Having HTTPS encryption for user security on your website is a great way to go about this task. HTTPS encryption ensures that your customers will have an added layer of security when shopping on your website. This will diminish any doubts they may have regarding user security on your site. Also, HTTPS encryption will help Google to mark your site as secured and increase the chances of your site’s ranking on the search engine pages.

7. Include social media sharing buttons on your product pages :

The reach of social media is undeniable. It can take just a few minutes for an image or a piece of information to attract the attention of thousands of users on social media. Incorporate social media sharing buttons on your product pages so that your users may share information and images of the product on the social media platforms. On one hand, this will increase the reach of your products and attract the interest of relevant customers. On the other hand, it will be good practice for SEO as well. This is because Google may perceive the social signals as an indication of authority.

8. Check your website and pages for errors :

For an e-commerce site, it’s not unusual to grow at an incredible speed and have a large number of pages within a short time. But such growth also increases the prospect of having errors on your e-commerce website. It’s not feasible to hinder the growth of your site. So, the next best thing to do is to make sure that your website remains free of errors. Carry out regular checks to ensure that none of the permalinks on your site generates 404 errors. Also, check that the links to external sources or content are in a functional state.

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Importance of proofreading your website content

Content Rally

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How To Make Your Content More Engaging : 5 Easy Peasy Ways

Content marketing is an essential tool to increase the net reach of a business. Especially since consumers are becoming more and more research dependent to choose from hundreds of options for the same product or service. “Google” has now become a verb and customers “google” everything before buying. In this scenario, content marketing becomes very important to make sure the customers get to see your website and content. Search Engine Optimized text and smart use of keywords are important to make your content visible. However, just attracting a customer to your website is not enough. Keeping your website visitors engaged is equally, if not more, important. But how do you do that? Here are a few things you can do to engage your website visitors. Content Marketing. Different Ways Content Marketing Can Make Things Possible For You There are several factors you have to take care of if you want to multiply your business in the right direction. Content Marketing can make things easier for you. 1. Keep Your Content Informative: The prime objective of your website and the aim of your customer is to gather information regarding a particular subject. Thus, while experimenting with everything else, do not undermine the importance of quality information in content marketing. Focus on incorporating a diverse range of subjects in your content, add news pieces, and give your readers more reasons to visit your website multiple times. 2. Present Data via Infographics: Statistics automatically increase the quality of your content. But let’s face it, numbers can get boring if not presented correctly. Thus including data in your content without making the readers lose their interest in the content can be a tough job. A good and proven way is to use infographics. Curate your own infographics based on reliable data. However, it is important to keep in mind that the data should be readable and understandable by your readers. 3. Include Videos: Videos are much more engaging than text, especially when it comes to informative text. Curate videos related to the products or services you offer. You can also include clippings of interviews or news that presents information relating to your services. For example, if you offer natural and organic skincare products, you can add news clippings talking about the harmful effects of toxins in cosmetic products. To be more engaging, use animation and curate your own video describing why the customer needs what you are offering. It is advertising yes, but also a part of your content. Hence, do not shy away from using videos on your website. 4. Use Pop Culture: One thing we can all agree on is that no one likes to read boring content. You have to put in efforts to make your content more interest-grabbing. A good option is to use pop culture references so that the customers can relate your content to their daily lives. While this does not mean there should be any compromise on the level of information, it surely will help you develop a connection between your services and your customers all the while making your content more enjoyable. 5. Personal Touch Is Important: While the prime function of your content is to give out information, personal touch to your content can make it even more reliable and relatable to your customers. Sharing your personal experience regarding any particular subject, or an anecdote of an incident while availing of service shows that the information you provide comes from experience and is thus practically useful to your customer. You can even hire content marketing service providers to enhance your visibility and access online or invest in a WordPress maintenance service to manage your website so you can focus more time on marketing. The above-mentioned points help you make your content engaging. However, it is also crucial to make sure that your content is shareable. Add in sharing links for different social media platforms. Keep the comment section open and try reverting back to your customer's feedback regarding your content. These little things can help you get the best out of your business’s online presence. Read Also: Know Why Content Marketing Is Important For SEO Improve Your Local SEO Via Content Marketing

Why You Need to Include Voice Search Optimization in Your Marketing Strategy

Voice search has come a long way since its error-prone beginnings. It used to be the star of funny home videos because of its propensity to deliver hilariously inaccurate search results. It’s a preferred way to get fast and accurate information about local businesses and products online. It’s also becoming an integral part of our daily lives, thanks to advancements in natural language processing and machine learning. Modern voice search systems have greatly improved their understanding of context and nuances in speech, making them much more reliable for tasks such as finding directions, setting reminders, and even managing smart home devices. As technology continues to evolve, voice search is expected to become even more sophisticated, offering personalized experiences and seamless interactions across various platforms. If you’re not making room for voice search optimization in your marketing strategy, it’s time for a change. Start now to optimize the content and data on your website and elsewhere so it will appear in verbal search results. Doing so will get more eyes on your business so you can grow your customer base and your profits. Why Voice Search Optimization Matters The goal of voice search optimization is to make it easier for customers to find your business when conducting spoken searches on their mobile devices. The rising popularity of voice assistants like Alexa, Google Assistant, and Siri makes it more important than ever to focus on voice search optimization. The way people speak and the way people type tend to be very different. Therefore, you need to make sure your content uses phrases and keywords people are more likely to utter when using voice search assistants. Doing so can boost your chances of being found by relevant customers. Voice search optimization is important for all businesses. But it’s especially vital for brick-and-mortar industries that rely primarily on local customers, such as legal services, retail, hospitality, and entertainment. Shoppers are more likely to use verbal search options when they’re looking for location-based results for these types of services. How to Optimize Your Content for Voice Searches To lead ready-to-buy shoppers right to your door, make it easier for them to find your business when conducting verbal searches. Whether you’re a plumber developing your website or a lawyer creating a law firm digital marketing plan, voice search optimization should be a major focus. Here are some tried-and-true techniques for optimizing your content for voice search: Prioritize Local SEO It’s estimated that around 46% of Google searches include localized terms. If you’re not properly optimized for localized searches, your business is unlikely to show up in relevant search results. That means potential customers are more likely to visit competitors who are better at prioritizing local SEO terms in their content. You can use a variety of techniques to improve your local voice search results. Start by creating a Google Business Profile and regularly updating it to ensure it’s always accurate. Next, add location-specific pages to your website. Make sure these pages include location keywords such as your state, city, town, and surrounding cities. You should also maintain an active presence on local social media pages so nearby residents become familiar with your brand. Aim at The Long-Tail Keywords People are likelier to use highly specific phrases when conducting verbal digital searches. Therefore, you should target long-tail keywords when optimizing your content. Long-tail keywords comprise phrases people often use when searching for goods or services online. For example, “divorce lawyer in San Diego, California” is one example of a specific, localized, long-term keyword. These types of keywords tend to be highly specific and have less competition and search volumes than any short-tail keywords. However, they also tend to have higher conversion rates because shoppers who use them are typically ready to buy. If you’re serious about targeting local voice searches, use a good saturation of long-tail keywords in the overall content. Optimize for Mobile Mobile optimization and voice search optimization are two peas in the same pod. They should both be given equal consideration and weight in any adept digital marketing plan. Consider the fact that over half of global internet traffic comes from mobile devices. If you’re not targeting a mobile audience, you’re almost certainly missing out on traffic and potential sales. To optimize for mobile, make sure your website loads correctly and rapidly on mobile devices. You should also prioritize responsive design, which adapts instantly to whatever device a visitor is using, whether it be a smartphone, desktop, or tablet. Responsive design reduces bounce rates and ensures visitors have a good experience on your site. Use the Right Language When people type out their online searches, they tend to be as concise as possible. For example, they might type “Las Vegas barber” when searching for a local place to get a haircut. But if that same person used their smartphone’s voice search feature instead, they would probably use more grammatically correct language. For example, they might say, “What’s the best barber in Las Vegas?” or “What are the best places in Las Vegas to get a haircut?” Often, people ask long questions when using voice search features or AI assistants. To excel at voice search optimization, anticipate the language and phrases people are most likely to use when searching for your business offerings. Then, create content that provides the best answer to their questions in a natural, conversational way. The Future Of Voice Search The voice search is more like having your own personal assistant right at your fingertips. Or maybe I should say, Voice range! This is bringing a huge change in the way we interact with the technology. Thus, the future looks much more exciting. More and more people are using their voice search to look for different information, services, and products. The answers are always ready for you, and they are fulfilling your requests. As voice technologies continue to improve, we can expect more innovation and intuitive ways to keep interacting with all of our devices. So, if you are planning to stay ahead of the curve, it’s time to reimagine how this voice search can benefit your business. From optimizing the website content to creating various voice-activated experiences, voice search is going to bring a lot more opportunities in the world of voice search marketing. Conclusion Voice search has evolved from a seldom-used tool to a major player in the marketing world. If you’re not currently optimizing your content for voice searches, it’s not too late to start. Use the tips above to make sure your website and content are positioned to help you capture more traffic from voice search queries.Read More... How To Foolproof Your Digital Marketing Strategy? 4 Ways to Use Mobile Marketing in a B2B Marketing Strategy 4 points to consider when creating a Great Content Marketing Strategy

4 Key Concepts on Making Signage an Effective Strategic Investment

Have you ever asked yourself how effective your signages on igniting consumers’ interest? Or you simply place them so you could have something like an interior or exterior design? Do not tell you just place signs outside your store because others have them. Come on. We invest money to earn more, not to lose. Let us get you started out on the right foot on doing an effective strategic business investment with these four rule of thumbs on signage making. 1. 3 ½ Second-Rule Three and a half second rule is a rule of thumb that gives business owners a chance to deliver their messages to passing motorists thru their signage within three and a half seconds before another car whizzes right on by. It is difficult to read your message when you overcrowd your sign with many lines of texts and words. Another, overstated ideas on signs could look busy and decrease the reading speed of your signage. Your goal is to let your sign have optimal visibility within three and a half seconds. How to increase your signs reading speed? First, add borders on signages. Borders tend to increase signage reading speed by 26%, especially when your target is automobiles audience. It could manage the reading space that let viewers directly focus on the center of the sign. Second, do the math when choosing the most efficient letter size on your signs. Distance and speed are the two essential factor when selecting the right measurement. Answer these guide questions: How far away do you want your sign to be readable? How fast people or cars could pass through the sign? 2. Typefaces A typeface or font is considered as a part one’s company’s signature. Every distinctive letter style on various signage from different infrastructures offers contrasting feelings. You could reinforce brand recognition in your place when you can choose the right typeface for you. Most customers are not conscious of typefaces. However, fonts subconsciously affect a signage’s style, way of delivery, and crispness of your message. Think of font styles as themes that would represent you and your business. There are two categories for typefaces. First is that signs could be friendly, warm, and casual like that of McDonald’s. Another could be formal, serious, and traditional like some of those by Shieldco business signage. What are the don’ts that I need to avoid? Do not use fancy designer fonts like Script Style fonts on signs that are not visible from a distance. Better use it on stationery or business cards. Avoid using different letter styles in a single design, too. Do not overdo layout that your main message would not stand out. 3. Optical Center Optical center is the area when human eyes tend to enter a design or page. Our vision typically gravitates toward a spot that is slightly above the mathematical center. If there is a logo above and information below in a sign, nudge the logo higher within the boundaries of a layout. Another example is when placing a sign in a center vertically and mathematically accurate, it will look low. To solve this, again move the signage a little bit higher to correct this visual anomaly. 4. Power Kerning You might never have heard about it, but power kerning is a powerful tool on signage making. It scales letters for better visibility. Proper scaling, perfect sizing, and precise spacing are prominent factors in designing. The same goes on signs. How Kerning works? Human eyes, with the help of our brain, could quickly notice irregularities on patterns. This is why perhaps most people could immediately point out mistakes, rather than good stuff. The thing is when there is asymmetry such as too much space, or little space between characters of a word, a reader’s eyes tend to stumble. Proper kerning would fix this unevenness through adjusting the space between letters, making each character of a word together into a single unit. Consequently, a smooth flow of details from the text would be easily delivered to one’s brain. Nowadays, many applications that could easily do the job of kerning for you. However, instances like do it yourself signs would let you address kerning issues manually. When doing it by yourself, there are a few things to remember. First, uppercase characters are spaced to fit the following ceding lowercase characters. Next, big headlines require spacing adjustment to attain better visual consistency. Last, over kerning is done when doing some layout effects. Takeaway Minimal content could adequately carry out the meaning of your business. Emphasize only the essential meaning. Remember that the fewer your words are, the higher understanding customers would get. You will know that you had reached your audience successfully when you delivered your message clearly and concisely to the customers. Read Also: Calling Out – How Telemarketing Allows You To Reach A Wider Audience What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5 Types Of Digital Marketing

8 Key SEO Strategies for E-Commerce Websites

1. Provide unique and impressive product descriptions :

2. Ensure easy navigation of your website :

3. Optimize the loading time of your website :

4. Go for internal linking of your pages :

5. Make sure that your site is optimized for mobile :

6. Assure user security on your website :

7. Include social media sharing buttons on your product pages :

8. Check your website and pages for errors :

5 Importance of proofreading your website content

Why Every Business Needs Digital Marketing

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How To Make Your Content More Engaging : 5 Easy Peasy Ways

Why You Need to Include Voice Search Optimization in Your Marketing Strategy

4 Key Concepts on Making Signage an Effective Strategic Investment

8 Key SEO Strategies for E-Commerce Websites

1. Provide unique and impressive product descriptions :

2. Ensure easy navigation of your website :

3. Optimize the loading time of your website :

4. Go for internal linking of your pages :

5. Make sure that your site is optimized for mobile :

6. Assure user security on your website :

7. Include social media sharing buttons on your product pages :

8. Check your website and pages for errors :

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5 Importance of proofreading your website content

Why Every Business Needs Digital Marketing

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related