8 Key SEO Strategies for E-Commerce Websites

Published on: 29 March 2018 Last Updated on: 03 September 2024

Online shopping has changed the way people shop. The popularity of the online shopping portals makes two things clear. First, people like the convenience that online shopping provides them. Being able to shop for anything and everything at their own convenient time and from the comfort of their homes or offices is a great plus point for shoppers across the world. Second, with the increase of online shoppers, the number of e-commerce websites is also increasing. This is leading to aggressive competition in the arena of online marketing. This is where search engine optimization (SEO) comes into the picture. SEO can help e-commerce business owners to beat the competition and keep attracting targeted visitors to their website. Here are 8 key SEO strategies that can help e-commerce websites to gain success:

1. Provide unique and impressive product descriptions :

An e-commerce site is all about products and their sales. As such, product descriptions are vital for such sites. Since e-commerce sites have to deal with a huge number of products, sometimes they may tend to use the descriptions provided by the manufacturers for the products. Or, they may want to repeat the same description for similar products. But that is a wrong strategy and must be avoided.

You need to come up with a unique product description for each item you are selling on your website. Though it’s a lot of work to write unique descriptions for each product, this strategy is sure to bring in the desired results.

2. Ensure easy navigation of your website :

Make sure that your e-commerce website is easily navigable. This strategy is important not just for improving your site’s search engine rankings, but also to offer a smooth shopping experience to your customers. Create categories to organize your products and make them easily searchable. Ensure that your sitemap is easy to follow.

Also, the design of your website must be clutter-free so that your customers can continue with their shopping without feeling irritated. Place your menus in a way so that your customers can access them easily, regardless of where they are on the site.

3. Optimize the loading time of your website :

Your e-commerce website is likely to have a large number of images for the products you are selling. These images can slow down your site. Ensure to optimize the load times of your website by reducing the image sizes.

High-quality images are essential for any e-commerce website. But if they slow down your website, it can impact your SEO in a bad way. So, it’s better to include images with small sizes and have a feature that allows your customers to zoom in on the images to see an enlarged version. This will enable you to provide your customers with quality images without affecting the load speed of your website.

4. Go for internal linking of your pages :

Internal linking is an essential aspect of SEO. Even Google prefers sites that opt for internal linking in an effective manner. Your objective must be to ensure that your customers can reach your various product pages within your site with as little clicking as possible.

One way to do this is to link every page to other relevant pages within your website. This will also help your site visitors to navigate to similar products in an easy manner and give you a chance to convert them into customers. If you want to know more about customer conversion, you can check out The Ultimate Guide to E-commerce Conversion Funnel Optimization.

5. Make sure that your site is optimized for mobile :

Today more and more people are using their mobile phones to do their shopping at various online stores. This makes it essential for you to optimize your e-commerce website for mobile. By doing so, you will be providing a smooth mobile shopping experience for your users. So, either go for a responsive design for your site or create an interactive mobile application to draw in the advantage of such customers. Ultimately, your objective is to attract more customers and ensure more sales for your website and this is a good strategy to achieve your aim.

6. Assure user security on your website :

User security is one point that needs extra attention in case of e-commerce websites. Having HTTPS encryption for user security on your website is a great way to go about this task. HTTPS encryption ensures that your customers will have an added layer of security when shopping on your website. This will diminish any doubts they may have regarding user security on your site. Also, HTTPS encryption will help Google to mark your site as secured and increase the chances of your site’s ranking on the search engine pages.

7. Include social media sharing buttons on your product pages :

The reach of social media is undeniable. It can take just a few minutes for an image or a piece of information to attract the attention of thousands of users on social media. Incorporate social media sharing buttons on your product pages so that your users may share information and images of the product on the social media platforms. On one hand, this will increase the reach of your products and attract the interest of relevant customers. On the other hand, it will be good practice for SEO as well. This is because Google may perceive the social signals as an indication of authority.

8. Check your website and pages for errors :

For an e-commerce site, it’s not unusual to grow at an incredible speed and have a large number of pages within a short time. But such growth also increases the prospect of having errors on your e-commerce website. It’s not feasible to hinder the growth of your site. So, the next best thing to do is to make sure that your website remains free of errors. Carry out regular checks to ensure that none of the permalinks on your site generates 404 errors. Also, check that the links to external sources or content are in a functional state.

Read More :

Importance of proofreading your website content

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on! So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally? To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months. If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine. In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking! The Kinds of Email Marketing Audits That One Can Conduct In simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked. The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email. 1. Email Content & Design Marketing Performance Audit One of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are: Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true. Preheader text: It should be related to the subject line, albeit not repetitive. Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos. Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words. CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere! Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained. Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one. 2. Email accessibility audit When crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for. Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout. For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices. Remember to check for alt text in images to simplify things for users deploying the services of a screen reader. 3. Deliverability Audit You might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain. To check for email deliverability issues, one needs to check the following aspects; Clean email list devoid of incorrect email ids Email Authentication HTML code failures Domain reputation Blocklisting Spam traps IP address 4. Compliance Audit This would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc. 5. Email Code Audit Here, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices. 6. Design Audit In this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc. 7. Automation Audit Here, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc. One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above. Steps For Conducting The Perfect Email Audit Now that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns. Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship! You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways. Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign. These may include: Unsubscribe rates Open rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021) CTR (Click Through Rates) CTOR (Click To Open Rate) Spam complaints Conversions Email client & device assessment You can create a spreadsheet to maintain a record of your audit. Here’s what you can document: Name of the email campaign Date deployed (not applicable in case of automated emails) Name of the audience segment Subject line Soft bounce rate Hard bounce rate CTOR CTR Conversion rate Unsubscribe rate You can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc. Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions, Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox? Is the visual hierarchy of the email in place, or does it look too cluttered? Does it offer a personalized experience to the subscriber? Does the email copy offer value to the reader, or does it appear too salesy? Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind? Is the cadence too annoying for the subscribers leading to higher unsubscribe requests? Are the CTAs visible, quirky, and enticing enough to get users to click on them? Are your emails accessible to users across the entire spectrum? Wrapping It Up While there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information! Read Also: Should You Consider Outsourcing Your Brand’s Marketing Campaign? Your Ultimate Guide To Creating SMS Marketing Campaigns Content Marketing Campaign Strategy For Small Business

The Definitive Guide to Market Your Business on Facebook

Social media has penetrated deep into the life of humans in almost every possible parameter. As the rise of smartphone and tech gadgets are more frequent, the exchange and flow of information have become extremely easy. In a recent survey conducted by a top American university, it was clear that people who own a web-enabled phone spends around 2 – 4 hours while checking their feeds and news on their social media platforms. That’s a huge amount of time and gives a great opportunity for businesses to grow and reach a maximum audience. An active and decent social media page helps greatly in strengthening your brand without being annoying (Inbound marketing) For example, if Jim’s feed is filled with the last night’s birthday party that he had attended then popping up the latest shoes from Jimmy Choo won’t look bad. Here’s the deal, are your sales even after spending millions in marketing aren’t justifying your ROI? Are you still searching for the big Marlboro epic ad campaign that changed the whole horizon of how cigarettes were used to take by the people? Stay on as we are about to explain the tricks that will benefit your business insanely. Here is the definitive guide to market your business on facebook: Step Number One: Optimization will sail you through: Have you noticed one common practice often used by most prominent brands on social media? They are appealing even to the people who aren’t even interested in the brand or page. What draws them towards them? One simple approach is optimization! A Username Matters the Most: Let’s learn this with an example. facebook.com/gtbdajgdbkahdj_bdjabdjagdj_45454544545454 facebook.com/myshop Now, ask yourself, which one you like the most? The second one is easily understandable and it makes more sense than its counterpart. Always try to claim a vanity URL as it serves the purpose well. Keywords Can Get a Deal for You: Including relevant keywords is the fundamental practice of SEO. Using specific keywords can end up all the results of a query on your page. Make it a habit to add potential searchable words and a brief description of the business that you’re operating. A Category Matters the Most: In order to reach a maximum number of people and elevate your profits, one should avoid placing their business in an improper set of categories. A specific category would help you in getting placed on the Facebook Graph Search. The most common ones are choosing ‘Companies & Organizations’ An Image Speaks More Than Words: It’s a proven fact that the majority of people would first see the cover and profile image and then decide if they want to spend time on the page reading content or not. Making images to speak about your business is perhaps the best approach that can grab you multiple customers and boost your “likes” count instantly. Participating In Groups Can Boost Engagement: Bragging about being the best is possible the biggest false marketing approach that you can ever adopt. Instead, you should concentrate more on contributing to the industry by providing important tips and tricks. This will help you in elevating your engagement and fan base, probably a vintage approach, but surely not a lame one. Don’t try to be in a rush and declaring yourself as the best option for the people. As deep inside you know, you’re not. Organic Vs Non-Organic Likes: Users cannot be fooled! Read this one more time. Users cannot be fooled! With easy access to information, the once used to innocent users or customers are now your worst critique, who is capable of ripping apart your products within a matter of a few seconds. Often time’s marketers buy Facebook likes in order to show their credibility to the potential user or customer. Buying fake likes can make the credibility of the organization into question as it shows a lack of transparency and integrity. In August, last year Facebook announced its plans about disabling more than 80 million fake accounts that would surely be a big blow to the face of the people who aren’t following the right approach. Facebook Ads: For quite some time, Facebook has expanded its horizon from “Connecting The World” to “Helping Reaching your Business to Target Audience” They give more exposure to your brand by featuring your content on the user’s feed and give an opportunity to them so; users can place their order as well. Choosing your campaign objective will help you meet your advertising goals. To create the best possible Facebook ad, you can use a good spy tool to see which of your competitor's ads are working best. How to Meet Your Objectives Using Facebook Ads: You might place a doll face or video on the whole Ad campaign, but it doesn’t matter if you haven’t placed your most important content on the first page. Then, it’s almost certain that you won’t be able to make it big. “Place your Most Important Content on the First Page” Use Call to Action Button: Placing a call to action button at the end of your Ad is like a perfect ending to the story. “Shop Now” “Claim Now” are some of the most important Adjectives that helps in converting potential leads to regular customers. Let them know why they should click on your ad! The Final Statement: There could be tons of important features that can help you to boost the business that you’re operating, but the above-mentioned ones are the most relevant in terms of building a brand and reaching to the more number of people. We hope you had a great time going through our article and will surely implement these strategies in order to gain maximum profit from your organization. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing 7 Proven Marketing Tactics To Increase Your ROI In 2018 How To Remove Pname Com Facebook Orca

FIRST BUSINESS? Here Are SEM Tricks Which Actually Works

Despite being one of Southeast Asia's smallest countries, Singapore has a highly advanced economy. The country is a consistent global business hub, with many multinational companies setting up headquarters there. One primary reason is its strong economy, but its strategic location also plays a key role. This location allows for a unique cultural mix of Asian, European, and American influences. This advantage makes Singapore a top international business community. Over the years, competition has intensified, making marketing more critical than ever. Working with an SEM agency in Singapore is now standard practice. Many businesses are trying to gain an edge over their competitors. Creating strong Search Engine Marketing campaigns is vital to your company’s success. However, doing this is easier said than done. If you're new to SEM techniques, here are a few tips to help your small business stand out. Tips on Doing Search Engine Marketing for Your Small Business Here are some basic tips to begin your SEM journey, whether for a new business or job. Choose the Right Keywords Search engines use keywords to match web pages with user searches. So, choosing the right ones is crucial. Doing so ensures your site reaches your target audience. When using pay-per-click (PPC) advertising, keyword optimization is vital to ranking high in search results. Various tools can aid in keyword research. With them, you can analyze competition, search volume, and relevance. Doing this ensures that your investments are well spent. Create Quality Content Content is king in any marketing strategy, and Search Engine Marketing is no exception. A visually appealing ad or website is important to catch attention. But your content is what keeps users engaged and interested. Creating valuable, high-quality content shows your expertise and credibility. As a result, users feel inclined to trust your brand. With this, you can generate more leads and boost conversions. Know Your Competition Consider your business, audience, and objectives when creating a Search Engine Marketing plan. But also look at the bigger picture and analyze your competition. Working with an SEM agency in Singapore can provide more insights with professional tools and expertise. Competitive analysis shows you what others are doing. You can see what methods work and find ways to differentiate yourself. Monitor Your Strategy A common misconception about Search Engine Marketing is that it’s over after executing your campaign. However, like SEO, Search Engine Marketing is an ongoing process. It’s not just a one-time strategy that you can leave alone. Consistently monitor your strategy to see if it’s generating the desired results. Technology is constantly evolving, and new SEM practices are coming over time. Staying updated ensures you don’t miss out on potential opportunities to boost returns. Post March Update SEM for Beginners Now that we are done with the basics, here is how you can do SEM right with the current Google Update. Search Engine Marketing (SEM), it’s time to step up your game. After Google updated in March this year, keeping up with the changing times and how things are done is crucial. Here are seven tricks to help you do SEM with the new Google update. First things first: Mind your keywords Don’t forget that the recent update has made Google much smarter at understanding user intent. This means that you might need to change your old keyword strategy. Go through your list of keywords and find those that match as closely as possible to what your target audience is looking for. Lastly, long-tail keywords have become extremely important because they cater to potential customers typing in exactly what they want. Ad Copy Next, let’s discuss ad copy. Google is now favoring relevant and engaging ads. Your ad copy must be crisp and clear and speak your customers' language. Don’t beat around the bush; be very specific with your messaging. Highlight what sets your product apart from the competition (if possible, use dynamic text in your ads for added personalization). User Experience Another factor you should remember is the landing page experience after this update. Google now considers how users engage with a website when they land on it after clicking on an ad. A quick, mobile responsive site with easy navigation is critical to keep a tab on here. Check if your pages are optimized for mobile viewing (they should also load quickly across devices). Also, ensure the context matches pre-click expectations and provides visitors with a seamless user experience through their conversion journey. SEM Tools Budgeting is another area you need to be strategic about. The update has more advanced bidding available now, so make sure you make the most of what you spend using those tools. Consider Google’s automated bidding strategies, for example. They do all the heavy lifting and ensure you achieve your desired goal without constant manipulation. Never Stop Researching! Also, continue testing and trying new things. The digital marketing industry changes almost daily – get comfortable being uncomfortable, especially after this last update, as some things may remain unnoticed for longer than others. Following these tactics and remaining flexible, you can use the March update to increase your SEM efforts and results. Keep testing and learning, and you’ll learn the most. Read Also: 8 Key SEO Strategies for E-Commerce Websites Required Content Marketing for Your E-Commerce Curious About Search Engine Optimization? Let’s Get to Its Roots Online Marketing: Selling Your Product And Services

8 Key SEO Strategies for E-Commerce Websites

1. Provide unique and impressive product descriptions :

2. Ensure easy navigation of your website :

3. Optimize the loading time of your website :

4. Go for internal linking of your pages :

5. Make sure that your site is optimized for mobile :

6. Assure user security on your website :

7. Include social media sharing buttons on your product pages :

8. Check your website and pages for errors :

5 Importance of proofreading your website content

Why Every Business Needs Digital Marketing

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

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FIRST BUSINESS? Here Are SEM Tricks Which Actually Works

8 Key SEO Strategies for E-Commerce Websites

1. Provide unique and impressive product descriptions :

2. Ensure easy navigation of your website :

3. Optimize the loading time of your website :

4. Go for internal linking of your pages :

5. Make sure that your site is optimized for mobile :

6. Assure user security on your website :

7. Include social media sharing buttons on your product pages :

8. Check your website and pages for errors :

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5 Importance of proofreading your website content

Why Every Business Needs Digital Marketing

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related