How to Get Product Ideas for Your Ecommerce Business


21 July 2017



So, you’ve finally chosen e-commerce as your business model. Congratulations! The next step is now choosing the right product niche. This is actually one of the biggest hurdles faced by many start-ups. People spend a lot of time trying to come up with the most lucrative idea.

You need to be very strategic when choosing a product for your business. Otherwise, you will either venture into an unprofitable business that will eventually collapse or take a long time to get into a more profitable business.

Read also: 9 Ways To Use Pinterest To Promote Your E-Commerce Store

Here are a few tips to help you find the best eCommerce product ideas:

Craft a Resonating Brand

Creating a resonating brand is very important especially when you want to venture into a competitive niche. Creating a memorable and recognizable brand means that you will need to research to come up with great product ideas and understand your target market.

Read also: 8 Expert Ways To Build Your Personal Brand On Twitter!

Your product should speak to your customers in a way that compels them to come back. You want to build loyalty based on the identity of your audience. You need to know how you’ll position your product and how you will design your site to speak your brand.

Weigh Customer Interest

To build a profitable business, you need to get into a product niche that bears into account the intent of the buyer. You may open a shop and wait for buyers to come in large numbers but that may only be a dream if your online store is stocked with products that nobody wants to buy.

The first thing you need to do is to use the Google keyword planner or any keyword tool you prefer. This will help you to find keywords that have been highly searched. If the keywords have not been searched by many people then it means that you may not be able to make money if you choose that product. You may also venture in niches with problems if your product can solve those problems.

Analyze Your Competitors

Now that you have found a niche with many customers, the next step will be doing competitive analysis. You may want to visit Amazon to check competing products. The odds will be against you if the products you are planning to sell are already carried by Amazon.

The next step is search engine optimization. If you want to successfully run an online business, you will need to rank high on Google search engine results and that may be challenging if many websites are listed in the niche. You may want to use online tools to evaluate your competition.

This doesn’t mean that competition is a bad thing as it helps to validate the market you want to enter. The main factor is whether you can beat your competitors.


It is also important that your feedback about your product idea. You can actually make educated guesses at what ideas are going to work if you are an expert. However, getting insights from people who have been in the industry for some time allows you to leverage their expertise and experience.

Lucia Patterson is the woman behind TheLegalGuides, a blog solely focused on legal guides, tips, and advice. Lucia loves essay writing and blogs at EssayWritingGuides from her college days.

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Is Prefabricated Metal The Future Of Warehouse Construction?    

With technological advancements and building techniques revolutionizing the industry, warehouse construction has come a long way in recent years. One such innovation that has gained significant attention is prefabricated metal construction. Warehouse prefab appears to be the sensible method to build currently, with its multiple perks and advantages. This article will explore the principles and advantages of prefabricated and why it is becoming increasingly popular in the industry. The Evolving Landscape Of Warehouse Construction The warehouse construction industry is continuously evolving to meet the growing demands of businesses worldwide. Traditional construction methods have their limitations, including time-consuming processes and higher costs. As a result, alternative solutions like prefab construction have emerged to address these challenges and offer a more efficient and cost-effective approach. Understanding Prefabrication Prefabricated involves the fabrication of building components off-site, which are then transported to the construction site for assembly. These components, commonly made of steel or other metals, are manufactured in a controlled environment, allowing for greater precision and quality control. Benefits Of Prefabricated Metal Construction Prefabricated metal construction offers several advantages over traditional construction methods. Here are some key benefits: Speed And Efficiency Prefabricated metal components can be manufactured simultaneously with site preparation, reducing construction time significantly. The streamlined process enables faster project completion, allowing businesses to start operations sooner. Cost Savings Due to the controlled manufacturing environment and the ability to optimize material usage, prefab often leads to cost savings. The reduced labour and construction time can lower overall project expenses, making it an attractive option for businesses with budget constraints. Durability And Strength Metal structures are known for their durability and strength. Prefabricated metal components undergo rigorous quality checks and withstand harsh weather conditions, seismic activities, and heavy loads. This makes warehouse prefab an ideal choice for projects that require long-term reliability and structural integrity. Sustainability And Eco-Friendliness Prefabricated metal construction promotes sustainability by minimizing waste and optimizing energy efficiency. The controlled manufacturing process allows for precise material usage, reducing scrap and minimizing the environmental impact. Metal structures can also be recycled, further contributing to eco-friendliness. Overcoming Challenges With Prefabricated Metal Construction While prefabricated warehouse construction offers numerous benefits, some challenges must be addressed to ensure successful implementation. By understanding these challenges, stakeholders can make informed decisions and maximize the potential of prefabricated metal construction. Transportation And Logistics Transporting significant prefabricated metal components to the construction site requires careful planning and coordination. Specialized equipment and logistics support is necessary to ensure these components' safe and timely delivery. However, with proper planning and experienced contractors, transportation challenges can be effectively managed. Skilled Workforce The prefab construction process requires skilled labour familiar with the specific assembly and installation techniques. Training and education programs can bridge the skills gap and equip workers with the necessary expertise to handle prefabricated metal components. Investing in a skilled workforce is crucial for successfully adopting this construction method. Conclusion As the demand for efficient and cost-effective construction methods grows, prefabricated metal construction is emerging as a leading solution in the warehouse industry. With its inherent benefits of speed, cost savings, durability, and sustainability, prefabricated metal offers a promising future for warehouse construction. Stakeholders can unlock their full potential and reshape the industry by addressing the challenges associated with this construction method. Read Also: Project Management in a PRINCE2 setting How Can BYOD Improve Your Productivity? The New Global Project PRINCE2 Management Forum Commercial Construction After COVID-19: How Developers Can Adapt

product launch tips

3 Product Launch Tips that Dramatically Increase Your Success Chances

The product launch is a proud day for your company and a vital one as well. If you want that product to succeed, you need to find a meaningful way to connect with the customers. That can be more challenging than you might realize at first. We’ll run down the three things you should do to make sure your product launch works. Doing these three things won’t guarantee the product’s success, but it gives you the best chance to get the market penetration for which you’re undoubtedly hoping. Product Launch Tips that Dramatically Increase Your Success Chances There are various product launch tips that can increase your success chances significantly and some of the major ones we have described below. Have a look! 1. Announce the Product Via the Right Venue or Channel As you’re getting ready for your product launch, your company’s employees might be a little bit nervous. Your R and D department might have worked on that product for weeks, months, or even years. You might need this product to succeed if your company is going to remain afloat or gain ground over your competitors. If you want to give that product the best successful chance, you should announce it at the right venue or using the proper channel. That venue might be your website, but it could also be a podcast. You might also set up a press conference and announce the new product that way. If your company is just a startup, though, a press conference is probably not a possibility. You haven’t established yourself yet, so there’s no reason why the press would care enough to show up. You might choose social media as a way to announce your new product is out now. If you do, you’ll need to figure out the right platform to use.  You should utilize what social media platform you know your customers use the most. Using an online video editor, you can create a video introducing your product. It could be Facebook, Twitter, Instagram, YouTube, or something else. You might also announce the new product via your website. Again, that’s only going to work if you’ve already established your company and a good amount of people know about it. 2. Build the Anticipation to a Fever Pitch You also need to run a marketing campaign before dropping the product to attract as much attention as possible. Think about the marketing leading up to a new movie or album release. Consider the various ways the marketing team drums up as much anticipation as possible. Exactly how you can promote the product before the launch depends on several factors, such as what the product is, how much money you have to work with, and what channels you have available. You might release featurettes on your YouTube channel about the product for months in advance. You can offer related merchandise if that’s practical. You might offer a limited edition of the product for those who preorder it. Try to fill up the waitlist on your website. You could include a special giveaway that comes with the product, but only for the first 500 customers. 3. Make Sure Your Product Fills a Need The last thing you need to think about is whether your product addresses a customer pain point. The pain point is something the customer wants or a need they have. If you do a lot of market research using advanced analytics and customer surveys, you should develop a very clear idea of what your customers want. If you don’t bother to do that, you’re leaving the product’s success up to chance. That can’t happen, especially if you’ve sunk a lot of time and energy into this particular product. If you miss the mark when you feel like you’ve determined what your customers want, that can be an error from which your company might not recover. Remember that if you’re deviating too much from what your customer base has bought in the past, you’re taking a significant risk. If you launch a product that’s a major departure from your prior offerings, offer it in a much more limited capacity. If it catches on, you can mass-produce it. You have a much better product success chance if you derive your product from what you already make. If you’re a clothing manufacturer, for instance, and you decide to expand your brand to something wildly different, like office supplies, the odds are against it succeeding. The Final Thoughts You’ll need to plan the launch meticulously, with painstaking research and customer focus groups beforehand. If you do all that, you can probably count on a strong reception. With any luck, your product might go viral. It could be what propels your company to new recognition and previously unseen success. Hence, this is all about product launch tips that will help you to dramatically increase your success chances.  Read Also: How Customer Success Can Help Grow Your Business Five things to consider before starting a Business 7 Growth Hacking Ideas that will Boost your Startup 

Custom Merchandise

How To Make Your Business Stand Out With Custom Merchandise

In today's highly competitive business landscape, it's crucial to find ways to differentiate your company from others and make a lasting impression on customers. One effective way to do this is through custom merchandise. By adding your company logo, message, or design to items such as t-shirts, hats, and bags, you can create a unique brand identity and promote your business in a fun and creative way. Here are some tips for making the most of custom merchandise for your business. Choose the right products for your brand The first step in creating custom merchandise is to choose products that are a good fit for your brand and target audience. Consider the image you want to convey and the type of items that your customers would use and appreciate. For example, if you run an eco-friendly company, you may want to choose reusable water bottles or tote bags made from recycled materials. Make a strong design The design of your custom merchandise is a critical component in making your business stand out. Your design should be eye-catching, memorable, and clearly, convey your brand message. Consider hiring a professional graphic designer to create a unique logo or tagline for your company. You can also use a t-shirt printing company to help bring your vision to life. Offer a variety of items Offering a variety of custom merchandise items gives your customers more options and makes it more likely that they'll find something they like and want to use. Some popular options include t-shirts, hats, bags, key chains, and water bottles. Consider offering different colors and styles of each item to appeal to a wider range of customers. Use custom merchandise as a marketing tool Custom merchandise can be a valuable marketing tool for your business. Offer custom items as gifts with purchase, at events, or as part of a loyalty program to encourage customers to engage with your brand. You can also use custom merchandise as a way to thank employees for their hard work and to promote your business at trade shows and other events. Be consistent with your brand image Consistency is key when it comes to creating a strong brand identity. Make sure that the design and colors of your custom merchandise are consistent with your company's overall look and feel. This will help customers easily recognize your brand and reinforce your company's image. In conclusion, custom merchandise is a great way to make your business stand out and leave a lasting impression on customers. By following these tips and working with a reliable t-shirt printing company, you can create custom merchandise that effectively promotes your brand and helps you stand out from the competition. Additional: 6 Types of Equipment You Need in Your Warehouse The Vital Components of Thriving in the Gig Economy How Promotional Merchandise Can Change the Way You Do Marketing 3 Product Launch Tips that Dramatically Increase Your Success Chances