So, you’ve finally chosen e-commerce as your business model. Congratulations! The next step is now choosing the right product niche. This is actually one of the biggest hurdles faced by many start-ups. People spend a lot of time trying to come up with the most lucrative idea.
You need to be very strategic when choosing a product for your business. Otherwise, you will either venture into an unprofitable business that will eventually collapse or take a long time to get into a more profitable business.
Here are a few tips to help you find the best eCommerce product ideas:
Craft a Resonating Brand
Creating a resonating brand is very important especially when you want to venture into a competitive niche. Creating a memorable and recognizable brand means that you will need to research to come up with great product ideas and understand your target market.
Your product should speak to your customers in a way that compels them to come back. You want to build loyalty based on the identity of your audience. You need to know how you’ll position your product and how you will design your site to speak your brand.
Weigh Customer Interest
To build a profitable business, you need to get into a product niche that bears into account the intent of the buyer. You may open a shop and wait for buyers to come in large numbers but that may only be a dream if your online store is stocked with products that nobody wants to buy.
The first thing you need to do is to use the Google keyword planner or any keyword tool you prefer. This will help you to find keywords that have been highly searched. If the keywords have not been searched by many people then it means that you may not be able to make money if you choose that product. You may also venture in niches with problems if your product can solve those problems.
Analyze Your Competitors
Now that you have found a niche with many customers, the next step will be doing competitive analysis. You may want to visit Amazon to check competing products. The odds will be against you if the products you are planning to sell are already carried by Amazon.
The next step is search engine optimization. If you want to successfully run an online business, you will need to rank high on Google search engine results and that may be challenging if many websites are listed in the niche. You may want to use online tools to evaluate your competition.
This doesn’t mean that competition is a bad thing as it helps to validate the market you want to enter. The main factor is whether you can beat your competitors.
It is also important that your feedback about your product idea. You can actually make educated guesses at what ideas are going to work if you are an expert. However, getting insights from people who have been in the industry for some time allows you to leverage their expertise and experience.