5 Most Common Digital PR Mistakes And How To Avoid Them

09 October 2020

Introduction

Do you know if done in the right fashion, Digital PR can help a brand in several different ways from sales to branding?
Are you looking to pursue a Digital PR strategy but do not want to make some of the most common mistakes?
Have you tried listening to the advice of some of the leading firms and thought leaders in the field of Digital PR?

In the last few years, more and more brands want to pursue a Digital PR strategy in an aggressive manner. It needs to be pointed out that the needs and requirements of every business are not the same as Digital PR.

This means that a one-size-fits-all strategy does not work when it comes to Digital PR. In this article, we speak to some of the leading names in the PR world and ask them about five common mistakes, which brands should always look to avoid.

Digital PR: What is it?

Digital PR refers to a set of online marketing activities and strategies pursued by an individual or a brand with the following expectations-

Increasing the sales, revenues, and profits of a brand
Establishing and building relationships with existing and prospective target audiences
Creating collaborations and partnerships with journalists
Building brand exposure and visibility in its relevant niche
Attempting to become a thought leader in the industry

Whether it is search engines or social media, or press releases, digital PR covers almost all platforms. With the rise in the number of consumers searching for brands online, digital PR is also strongly linked to a brand’s reputation management.

List of 5 Most Common Digital PR Mistakes

1. Not establishing relationships with Smaller Publishers-

Many brands make the mistake of trying to establish and build relationships with only the big publishers. They do this because of the increased traffic on big platforms helps brands. However, if you start building relationships with smaller publishers, when they become bigger, they will not forget your favor. Brands should look to strike a balance.

2. Not paying attention to the quality of the Content-

Sometimes, brands end up spending so much time, energy, and money in making contact, negotiations, and getting the deal done that they fail to focus on the content. This is one mistake, which should be avoided under all circumstances. You should always ensure that content takes priority over everything else in your digital PR efforts.

3. Not fixing Objectives or KPIs?

Doing Digital PR just for the sake of it is not going to help you in any way. There should always be a strategy and a campaign, to help achieve some objectives. This means that brands should fix what they are trying to achieve from the digital PR efforts. This will help give the campaign a direction and make everyone understand what they are after.

4. Blindly believing in the Publisher-

Remember how the Influencer Marketing scam rocked the industry in early 2019? It was found that nearly all major influencers were paying for their followers and engagement. Brands have lost billions of dollars believing in the profile of influencers blindly. Make sure to verify and research everything before you proceed with the publisher. This will protect your investments.

5. Not taking help from Innovative Strategies and Technologies-

It is important to innovate and think-out-of-the-box at times. If you are not doing the same, you stand the risk of becoming obsolete because of following all the old strategies. Run something new and use CRM tools and data to inform your decision-making process. Without using the latest technologies or strategies you cannot expect your digital PR to perform in a certain way.

The Final Word

Making experts state that being successful at Digital PR is an art. This is the reason why some brands are tearaway success when it comes to this, while others are not. If you follow the article, you will be able to save yourself from committing five mistakes that will ultimately contribute to making your digital PR successful.

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How To Choose The Best Broker For You

Choosing the right Forex broker can make a big difference in launching a successful investment career in the trillion-dollar forex market. However, choosing the best forex broker is no easy task given the overwhelming number of brokers all gunning for people’s money at any given time. 1. Types of Forex Brokers : When it comes to online foreign exchange trading, an important consideration is opening a trading account with a reputable forex broker. There are three types of forex brokers ranked based on how they handle transactions and how they execute market orders. No Dealing Brokers : As the name implies, No Dealing Brokers lack a dealing desk and instead, strive to offer the best composite quotes from multiple forex quote providers. In this case, providers will post their best market prices that NDD forex broker will have to choose to execute transactions. NDD brokers charge a commission or widen the bid-offer in order to make profits from trades entered by traders. Market Makers : A market maker is a type of forex broker that offers a two-sided customer market. In this case, the broker always ends up taking the other side of trade depending on the side that a forex trader has taken. In case a trader makes a buy, the broker is obliged to take the sell-side. Electronic Communication Network : An ECN forex broker provides a platform whereby forex traders from all walks of life regardless of skills congregate to place trades. 2. Features of a Reliable Forex Broker : Regulatory Compliance : In a sector where the number of international forex brokers can be overwhelming, scrutinizing regulatory compliance can be the only way of ending up with a reliable forex broker. Going through forex brokers reviews do not a sure way of ending up with a reputable broker as such reviews can be manipulated. Highest rated forex brokers are always in compliance with the highest level of regulation depending on jurisdiction. For example in the U.S, regulated forex brokers are members of the National Futures Association and are registered by the U.S Commodity Futures Trading Commission as well as the Retail Foreign Exchange Dealer. A flashy forex broker website cannot be used to rate a broker. Trading with a regulated broker is essential if one is to rest assured of the security of their deposits as well as the integrity when it comes to trade execution. Trading Platform : The best forex trading account is one that comes with a trading platform that is pleasing, easy to use and has a variety of indicators and tools for technical analysis. Legit forex trading companies offer trading platforms that have clear-cut buy and sell buttons. Some go the extra mile and provide panic buttons for closing all open positions at once. Conversely, trading with a forex broker offering a poorly designed platform can lead to costly mistakes such as opening a trade when one intended to close or going short when one meant to go long. Customer Service : Highest rated forex traders come with a robust customer service team that is always on dial any time of day to address forex trader’s needs. When choosing a forex broker, it would be essential to give them a random call just to get an idea of the service they are likely to offer once an account is opened. 3. How to Identify a Good Broker : A good forex trader is one that charges lowest transaction costs when opening and closing trades. Spread and commission charges can significantly eat into one returns if caution is not taken. Legit forex trading companies allow people to deposit and withdraw funds hassle-free. Any broker that comes with restrictions on when one can withdraw or the amount of money one can withdrawal should be a big no. Execution of trades is another aspect that one should always pay close attention to when selecting forex brokers. Under the normal market condition, a forex broker should allow trades to get filled, at or very close to the market price on the screen. Going through forex broker reviews is of utmost importance prior to opening a forex trading account. Such reviews provide clear-cut information about the kind of forex trading service one is likely to experience based on other forex trader’s experience. In addition, trading with a regulated forex broker is a must. Read Also : How Real Estate Factors Into Business Decisions Protecting Your Business From Retail Theft 6 Tips To Help Your Business Stay Ahead Of The Competition

Cold Calling Script for Successful Sales Persons

Cold calls are still of great importance even in the modern virtual world. If you are looking for business, one of the most effective sales tactics is cold calling. It is part of the outbound marketing strategy for your business and can deliver great results. A recent survey by DiscoverOrg on 1000 sampled senior executives in the IT industry reveals that 60% of them attended an event or took an appointment after receiving an unsolicited email or cold call. If you fear cold calls, then these tips will not help you to eradicate your fear. However, they will give you a more successful experience in making cold calls. Focus on the Goal Most beginners think that cold calling only deals with making the sale. However, this is not the case. It deals with getting an opportunity to make a sell. The primary reason behind making a cold call is setting an appointment for making the pitch. You can use a cold calling script to help you focus on the goal. Research Your Prospects and Market Before Making the Cold Call Your cold call has to target the right audience. Market research can help you to focus on the right audience. Gather a lot of information about the company or individual you will be calling in advance. This step will give you a significant advantage of being in a position to talk about their business and needs when you make the call. Gartner Group states that an enterprise that has an average of 100 to 500 employees will have approximately seven people making the purchase decisions. Therefore. It is critical to connecting with the right individuals if you need success in your cold calls. Leverage Contacts on Social Media to Enhance Your Chances of Connecting Statistics from Vorsight reveal that if you share a LinkedIn group with the person you are calling, you have a probability of 70% of making a successful cold call. What applies to LinkedIn can also stand to the other social media platforms. You can increase your prospects of receptiveness when you are connected with your audience in social media. Therefore, make sure that you work towards establishing of extending your presence on social media. Prepare Opening Statements for Your Call It is good to organize your thoughts before making a call as this will assist you to avoid the common mistakes while opening the conversation. Making such errors can make the individual you are calling to terminate your call. At this point, the cold calling script comes in handy. This document should act as a guide, and you don’t have to read it out. What Should Be in The Opening Statement of the Cold Call It is essential to organize your conversation on the cold call in a logical manner. You need a greeting, an introduction, reference point that talks about the prospects, advantages of your products and services, and lastly a transition to the dialogue or question. Prepare a Script for the Remaining Section of the Call Put down the benefits of your products or services and reasons that will make your prospects to buy them. Put down some of the possible objections and how you will answer them. It is easy to meander or leave something out if you don’t have a cold calling script. Once more, you will not be reading out the script when you call. The most important thing is to prepare a framework for your cold call in advance. Be ready to answer tough questions about the products and services you are selling. Forbes Insights report that 58% of potential buyers assert that sales representatives cannot adequately respond to their questions. You can get yourself out of this script by preparing an excellent cold calling script. Request for an Appointment During the Cold Call Set the appointment that you request during the conversation at a specific time. For instance, you could ask the prospect whether 11:00 a.m. would be good for him/her. You could also ask your audience whether you can meet them the following week. It is good to get your prospects committing to a meeting in your initial conversation. Don’t leave it vague because this will necessitate a second call for setting up the meeting. The phone call may never take place if you are unable to get to the prospect. Note That Gatekeepers Are Allies and Not Foes Remain polite to anyone who picks up the call or whoever guards the inner sanctum when making the cold call. Have strategies that will make the gatekeeper to come on your side. You could even ask something like ‘I am not sure whether you will be able to assist me?’ and he/she will give you the info that you require like the name of the person you need to talk to or the best time of contacting the prospects. You also need to learn the names of the gatekeeper and remain friendly during the call. Send Your Prospects Unique and Small Promotional Items to Smooth Your Way for the Cold Call This step will break the ice and make the brand to stand out from the crow. Sending out such promotional items will prepare the way for a successful cold call. A question like ‘are you the one who sends me this’ from the prospect may seem to be unnecessary or cheesy but it works well. If Possible, Do the Cold Call Late in the Afternoon or Early Morning The best time to reach the decision-maker directly is late evening or early morning. Research also reveals that Thursday is the best day for cold calls and Wednesday comes in as the second. The same research reveals that Tuesday is the worst but this can vary from one person to another. Remain Persistent 80% of new sales will come after you make the fifth contact yet most salespersons give up after making the second call. Don’t be the kind of person who gives up so easily. It is good to learn to try again if you really want to make a sale. Above all, practice, practice, and keep on practicing and you will become an expert in cold calling. You will always get better even if you find no fun in making cold calls. With constant practice, you will develop effective selling techniques. Therefore, get your script ready and the call list and begin to reach out to your phone. There are several people out there who would like to do business with you but you need to let them know about your brand first. Read Also: FinTech Is Making It Easier To Shop The World’s Biggest Sales This Is Why Social Media Is Essential In The B2B Sales Process 5 Actionable Mobile Marketing Tips That Drive Sales

The Definitive Guide to Market Your Business on Facebook

Social media has penetrated deep into the life of humans in almost every possible parameter. As the rise of smartphone and tech gadgets are more frequent, the exchange and flow of information have become extremely easy. In a recent survey conducted by a top American university, it was clear that people who own a web-enabled phone spends around 2 – 4 hours while checking their feeds and news on their social media platforms. That’s a huge amount of time and gives a great opportunity for businesses to grow and reach a maximum audience. An active and decent social media page helps greatly in strengthening your brand without being annoying (Inbound marketing) For example, if Jim’s feed is filled with the last night’s birthday party that he had attended then popping up the latest shoes from Jimmy Choo won’t look bad. Here’s the deal, are your sales even after spending millions in marketing aren’t justifying your ROI? Are you still searching for the big Marlboro epic ad campaign that changed the whole horizon of how cigarettes were used to take by the people? Stay on as we are about to explain the tricks that will benefit your business insanely. Here is the definitive guide to market your business on facebook: Step Number One: Optimization will sail you through: Have you noticed one common practice often used by most prominent brands on social media? They are appealing even to the people who aren’t even interested in the brand or page. What draws them towards them? One simple approach is optimization! A Username Matters the Most: Let’s learn this with an example. facebook.com/gtbdajgdbkahdj_bdjabdjagdj_45454544545454 facebook.com/myshop Now, ask yourself, which one you like the most? The second one is easily understandable and it makes more sense than its counterpart. Always try to claim a vanity URL as it serves the purpose well. Keywords Can Get a Deal for You: Including relevant keywords is the fundamental practice of SEO. Using specific keywords can end up all the results of a query on your page. Make it a habit to add potential searchable words and a brief description of the business that you’re operating. A Category Matters the Most: In order to reach a maximum number of people and elevate your profits, one should avoid placing their business in an improper set of categories. A specific category would help you in getting placed on the Facebook Graph Search. The most common ones are choosing ‘Companies & Organizations’ An Image Speaks More Than Words: It’s a proven fact that the majority of people would first see the cover and profile image and then decide if they want to spend time on the page reading content or not. Making images to speak about your business is perhaps the best approach that can grab you multiple customers and boost your “likes” count instantly. Participating In Groups Can Boost Engagement: Bragging about being the best is possible the biggest false marketing approach that you can ever adopt. Instead, you should concentrate more on contributing to the industry by providing important tips and tricks. This will help you in elevating your engagement and fan base, probably a vintage approach, but surely not a lame one. Don’t try to be in a rush and declaring yourself as the best option for the people. As deep inside you know, you’re not. Organic Vs Non-Organic Likes: Users cannot be fooled! Read this one more time. Users cannot be fooled! With easy access to information, the once used to innocent users or customers are now your worst critique, who is capable of ripping apart your products within a matter of a few seconds. Often time’s marketers buy Facebook likes in order to show their credibility to the potential user or customer. Buying fake likes can make the credibility of the organization into question as it shows a lack of transparency and integrity. In August, last year Facebook announced its plans about disabling more than 80 million fake accounts that would surely be a big blow to the face of the people who aren’t following the right approach. Facebook Ads: For quite some time, Facebook has expanded its horizon from “Connecting The World” to “Helping Reaching your Business to Target Audience” They give more exposure to your brand by featuring your content on the user’s feed and give an opportunity to them so; users can place their order as well. Choosing your campaign objective will help you meet your advertising goals. To create the best possible Facebook ad, you can use a good spy tool to see which of your competitor's ads are working best. How to Meet Your Objectives Using Facebook Ads: You might place a doll face or video on the whole Ad campaign, but it doesn’t matter if you haven’t placed your most important content on the first page. Then, it’s almost certain that you won’t be able to make it big. “Place your Most Important Content on the First Page” Use Call to Action Button: Placing a call to action button at the end of your Ad is like a perfect ending to the story. “Shop Now” “Claim Now” are some of the most important Adjectives that helps in converting potential leads to regular customers. Let them know why they should click on your ad! The Final Statement: There could be tons of important features that can help you to boost the business that you’re operating, but the above-mentioned ones are the most relevant in terms of building a brand and reaching to the more number of people. We hope you had a great time going through our article and will surely implement these strategies in order to gain maximum profit from your organization. Read Also : 5 Steps On How To Market Your Business Using Social Media Why Every Business Needs Digital Marketing 7 Proven Marketing Tactics To Increase Your ROI In 2018 How To Remove Pname Com Facebook Orca

5 Most Common Digital PR Mistakes And How To Avoid Them

Digital PR: What is it?

List of 5 Most Common Digital PR Mistakes

1. Not establishing relationships with Smaller Publishers-

2. Not paying attention to the quality of the Content-

3. Not fixing Objectives or KPIs?

4. Blindly believing in the Publisher-

5. Not taking help from Innovative Strategies and Technologies-

The Final Word

How to Get More Traffic to Your Amazon Listings

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Most Common Digital PR Mistakes And How To Avoid Them

Digital PR: What is it?

List of 5 Most Common Digital PR Mistakes

1. Not establishing relationships with Smaller Publishers-

2. Not paying attention to the quality of the Content-

3. Not fixing Objectives or KPIs?

4. Blindly believing in the Publisher-

5. Not taking help from Innovative Strategies and Technologies-

The Final Word

Share this Article

How to Get More Traffic to Your Amazon Listings

5 Questions To Ask Your Digital Marketing Agency Before You Start Working

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related