How to Get More Traffic to Your Amazon Listings

Published on: 01 August 2020 Last Updated on: 30 October 2024

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.

We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.

First Things First… Know Where You Stand

Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.

There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours.

a) Competitor Analysis:

Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.

Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.

Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours?

b) Category Analysis:

Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.

If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.

c) Keyword Analysis:

After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.

You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products.

Easy Ways to Increase the Traffic to Your Amazon Listings

After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic.

1. Amazon SEO

SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results.

Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings.

To optimize your listings, start by:

Incorporating keywords into your product titles and descriptions

Showcasing high-quality images on your listings

Writing clear and concise product descriptions

2. Create High-Quality Content

Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience.

Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?

Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store.

3. Leverage Reviews

Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.

Reviews are great for two reasons:

They help you understand what potential buyers actually want from you – simply scour your reviews for words and phrases they use that you can incorporate into your listings
They will push your products up higher than competitors with less reviews

Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool.

4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages

Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.

This is what a standard product listing looks like:

And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:

As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.

Here’s an example of an A+ Page in action:

5. Run Amazon PPC Ads

Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).

Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.

Here is an example of a Sponsored Product ad in the search results:

To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve.

6. Run Lightning Deals and Promote Your Products on Deal Sites

Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.

Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.

As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review.

This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results.

Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.

Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.

If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns.

Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products.

It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin.

From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success.

9. Carry Out Email Marketing

If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution.

With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.

What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility.

10. Upsell On Your Best-Sellers

Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.

This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV.

11. Affiliate Marketing

Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.

Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.

This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.

Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads.

12. Influencer Marketing

Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.

Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal.

Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make.

Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.

Traffic is Everything!

To get more sales, you need more traffic. You can’t put the horse before the cart.

However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Best Ways to Get more From Your Outreach Campaign

Marketing is not the same anymore. It has become complex with so many platforms but easier and approachable than ever. The blogger outreach can help you earn more target audiences in a short time frame. In today’s world, it is more about digital marketing and producing creative content. Guest posting is one of the ways through which you can market your blog. Similarly, writing which is a passion for everybody has also evolved and gained popularity through blogs. Blogging has become a new hobby and activity for many people and in this sphere guest posting also works. Different Ways Outreach Can Help You To Gain More Are As Follows Different Ways Outreach services can help your business to develop in a short time frame. You cannot make your choices in grey. 1. Brand your own blog or create an identity: What is guest posting? Guest posting is when you find a popular blog belonging to someone else which has contents of your liking and you provide posts that can be published in those blogs provided that the blogger chooses to do so. When it comes to other popular blogs you have an advantage of getting more attention and brand your image and blog there which will automatically increase the popularity of your blog or website. I think that you can create quality content which draws the attention of many viewers to your blog or website. Make sure that the content you provide is up to the market and also distinguishes your style from the rest of them. 2. Creating meaningful relationships and networks: As told earlier, blogging is one activity that is gaining popularity day by day, you can turn things entirely to your way just through one meaningful post. When you provide content for other blogs under your name then that not only helps you but helps that particular blogger as well. It instantly creates a connection between you and blogger which might help you in the long run. You can also hire some blogger outreach agency from this work. It also establishes a connection between you and other bloggers who are interested in similar contents. These connections and networks are important in the current era where everything is based on the relationships you build. The other benefit of creating such networks is that these people can help you with your current as well as your future contents. They can also help you market your blog and also get you more viewers and followers. Hence the first and the second benefits go hand in hand. Remember!! Creating meaningful networks matter a lot in the current period of blogging where there is stiff competition. 3. Viewers can easily access your blog/website: So what happens when you provide your content to other bloggers? They might provide the link to your blog, website or social media platform in the content published. Viewers can easily access your website or blog through that link. Cheer Up! Your blog is a click away. This, in turn, increases the popularity of you and your blog as a brand with your unique content and writing style. It is actually worth giving a short. What if your popularity increases overnight? People don’t have to type in your website name it just a click away. 4. Improve your skills: If you write a guest or write a post for your own blog both of them will definitely improve your writing skills. You gain more knowledge and more techniques on how to attract people with your writings.Outreach services can help you to get more audiences in a short time frame. Why sit idle when you can benefit in many ways through guest posting? To write great and quality content requires practice. You can’t be a pro overnight. It requires patience and efforts in a consistent manner. This increases your grammar, vocabulary and your writing changes to the next level. So go ahead write more guest posts and try to be a pro in what you do. All the best with that! 5. Easy and simple: By now you know the benefits of guest posting. Another reason to try out guest posting is that it is really simple and easy. In most of the cases, you don’t require extra finances. All you have to do is research on the topic and provide quality content which attracts readers. It is as simple as that. If you can put in a few efforts that can result in great values. The results that you get out of these guest posts are more than the effort that you will ever put in. 6. Finance: Okay! You research day and night on an interesting topic, write it beautifully and publish it as a guest post. You receive a good amount for that post you provided. Imagine how cool that is. Get your own money for the effort that you put in. Outreach services can help you to improve your finance. This is the best part; it encourages you to write more and more. It inspires you to improve your content and provide next-level articles. As told earlier guest posting increases the popularity of your own blog which in turn will provide you with more money. It is true that money is not what matters but who says no to a good amount of cash. Read Also: Blogging To Live Better: 10 Benefits Of Blogging How To Start A Blog Without Breaking A Bank? Know Why Content Marketing Is Important For SEO The 10 WordPress Plugins Every Successful Blogger Uses How To SEO Optimize WordPress Category And Tag Pages A Guide To Running Your Instagram Marketing Campaign How To Create Cornerstone Content For Your Website

Enterprise Content Management Solutions – How They Help You Optimize Your Business Efficiency

Enterprise content management is a great way to organize unstructured data and information of an organization. Many factors impact the functioning of ECM systems and determine their effectiveness. When managing your enterprise content solutions, you should define their processes accurately. Several service providers offer enterprise content management consulting services. These service providers understand the needs and requirements of companies in terms of managing data. Thus, can advise business owners with the right solutions. Proper ECM helps organizations to create, enrich, manage as well as deliver data and information. Business owners should identify their requirements and determine the solutions of the right enterprise management systems that will cater to those requirements. There are several solutions that such systems may include, such as management of documents, managing website content, document imaging, management of records, and management of digital assets as well as managing your business data and providing support for collaboration and management of business processes. Managing content is one of the most important tasks that organizations need to take care of. It is important to preserve data so that it can be reused for other purposes later. Preservation of data in a systematic order also ensures that it can be searched and found easily whenever required. There are a number of factors that affect the choice of a proper enterprise content management system. Some of the factors which affect the choice include, the number of people and the processes involved in the organization, technology involved, budget and so on. Keeping in mind all the required elements and choosing the right content management system will help an organization to share and edit content efficiently and in an orderly manner. Top features of enterprise content management (ECM) systems: Central Repository Document Scanning Secure Email Files Client Portal Document Retrieval Mobile Accessibility Easy Integration Automated Workflow Manager Advanced Analytics Cloud-based Accessibility Top benefits of enterprise content management (ECM) systems: Keep Track of All Your Information Reduce Operating Costs Save time Improve Customer Service Minimize Risk Document Version Control Picture an executive rushing from one client office to the next, updating the minutes of the feedback he received at the previous office on the official sheet using his iPhone or Android phone. The entries made by the executive are further accessed by employees sitting in the head office who use the details to generate reports for further information processing. This is possible with the advanced enterprise content management solutions provided by consultants who help businesses optimize their internal documents, datasheet, and content sharing capabilities. Are you aware of the latest techniques and tools being used to perfect enterprise content management? To begin with, the most important advantage of using professionally generated enterprise content management solutions is that you can be assured that the system will work at its optimum for long. What are the common types of solutions that these enterprise content management consultants use to give you highly advanced data access? Here is the list of the commonly used content sharing systems that are being used in enterprise content management these days. Content Sharing Systems that are used in ECM: 1. Drupal: The ideal content sharing system that is known for its robust page building capacities can be used to develop both internal and external websites. Professionals using this CMS for enterprise content sharing and management excel with the in-built options provided by Drupal. The best part of using this CMS is that it is an open-source system that allows the ideas of thousands of users and developers to flow into the building of your enterprise content management systems. 2. Ektron: This leading provider of content management products allows businesses to use the solutions to manage multi-websites. The framework can also be extended to allow customs control during component development by the professionals. Ektron has been used to design websites of many leading companies like Pfizer, Intel, Dove, Kellog's, Adidas, and many more. You could use the customizable features of this CMS provider to enrich the user experience of your enterprise content sharing portals. 3. MS Share Point: The software that helps streamline business processing amidst dynamic environments; MS Share Point is definitely the answer for low-cost enterprise content development services using the latest tools and features. The main advantage of using MS Share Point is that you get to leverage content to improve web traffic flow to your website and increase collaboration amongst users. Thus, in order to stay ahead of market competition, one needs to use the most recent tools and techniques through professionally generated enterprise content management solutions that will help you optimize enterprise performance. Read Also: A Guide to Choosing an Enterprise Document Management Solution Start-up Business Management: How to Reduce Risk and Guarantee Success

10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

Marketing is an essential part of business growth because people will buy your service only when they know about your existence. And people will know about you only when you promote your business on various platforms where they are looking for your product or services. Therefore, marketing tools play an essential role in spreading brand awareness. Digitization has provided an equal platform for every large and small business; all you need is the right knowledge and skills to use marketing tools to grow your business. What are Marketing Tools? Marketing tools are techniques, strategies, and materials used by marketing specialists of brands to create, enhance, and promote their products and services in order to expand their visibility. They are used for market research, generating leads, data analysis, content creation, SEO, and other categories of marketing. To increase productivity and make marketing time cost-efficient, there are various marketing tools in the form of software that helps you with various activities related to marketing. Here We Have Listed Ten Must-Have Marketing Tools: Customer Relationship Management (CRM) Tools HubSpot CRM Zendesk Social Media Tools Buzzsumo Buffer Search Engine Optimization (SEO) Tools SEMrush Keywords Everywhere Chrome Extension Content Creation and Design Tools Canva Adobe Spark Lead Generation Tools Unbounce Instapage Customer Relationship Management (CRM) Tools These tools let you interact with your customers through data analysis of gathered information. They compile data from various communication channels such as the company's websites, calls, emails, live chats, and other marketing materials posted on social media platforms. The data analysis helps a business know about customer behavior, their needs, and demands to provide them better services, which is an integral part of growing a business as they help to form business growth strategies to retain customers and drive sales. 1. HubSpot CRM: being free, every small business can have access to this incredible free tool. The tool saves a lot of time for the sales team as it gives you complete visibility of your entire sales pipeline on a clean and visual dashboard. It lets you connect to the prospects through free meeting scheduling, live chat, email templates, click-to-call functionality, and more. 2. Zendesk: it is an easy-to-love sales tool that will boost the productivity of your sales team, make data-driven decisions, and deliver enhanced customer experiences. Additionally, you can build and manage a pipeline that aligns with your business. Social Media Tools: social media helps to expand enormously, as most of the world's population is an active member of at least one social media platform where you can connect to them on a personal level. Therefore, it is highly important to manage what you post and how your followers respond to your content. Social media tools help you schedule your posts and get the right analytics from the posts, even from the channels where it can be hard to get the information. 3. Buzzsumo: The tool explores premium content that can help you get more likes, links, and shares. It analyses a vast amount of data to enhance your social media marketing strategies. Moreover, it helps you find influencers who can be an asset to your campaign. Another most important feature of the tool is that it tracks comments and trends to make a real-time connection with your audience. 4. Buffer: it is one of the most affordable and intuitive tools to manage your social media activity. It analyzes the data, helps your plan and schedule your posts, filters out important comments, and responds quickly to them. Additionally, it lets you track down your activity and analyze your progress to make better strategies. Search Engine Optimization (SEO): SEO is an integral part of digital marketing, as only an optimized website of content is visible on the search engines such as Google, which are the primary gateways for customers to enter a conversation with your brand. Therefore, you need SEO tools to manage and plan various SEO-related tasks such as keyword research, content optimization, or checking your current page ranking. 5. SEMrush: It is an award-winning tool used worldwide as a single platform to do SEO, content marketing, competitor research, PPC, and social media marketing. Specifically for SEO, it uncovers millions of local, and national keywords, analyzes any domain's backlinking profile, tracks your SERP position on a daily basis, and runs technical SEO audits. 6. Keywords Everywhere Chrome Extension: this add-on browser is easy to install and is compatible with both Chrome and Firefox. The extension shows monthly search volume, CPC, and competition data of keywords on multiple websites. Therefore, it will save you time that you can utilize to strengthen your business growth strategies. Content Creation and Design Tools: Content such as social images, logos, blog posts, or eBooks is the most influential way to attract people's attention to your brand. And there are many tools to create them. 7. Canva: the tool lets you create professional designs with premium features such as brand kit and background remover. It lets you can plan, create, and edit the content on your own or with your team. Additionally, the Built-in comments feature helps you communicate, work, and resolve suggestions in real-time. Therefore, with Canva, you can create world-class designs and share them with the world in just a few clicks. 8. Adobe Spark: it is a collection of three web/mobile apps, namely Spark Page, Spark Post, and Spark Video, to allow the creation of social graphics, flyers, logos webpages, videos in various themes, and other types of content in no time. It has thousands of templates that any beginner can use to create effective content. Lead Generation Tools: To expand your business, you need to generate leads, and it is the most challenging part of marketing. Lead generation tools will help you make the lead generation process easy and simple as their automated features increase the process of conversion. 9. Unbounce: with this tool, you can launch overlays on top of any web page that has a call-to-action feature. You can customize the triggers and targeting rules to choose who sees the offers and when. This feature helps to make your brand reach the relevant audience whose chances of conversion are maximum. Additionally, you can personalize your overlays by making your copy adaptable to what your audience searches for. 10. Instapage: the tool lets you create and optimize relevantly, on-brand, mobile-responsive post-click landing pages and experiences without the help of a developer. It helps to increase visitor engagement and conversion with unique landing page experiences for every ad and targeted audience. The main motive behind using these tools is to enhance the productivity of your sales department. You can make the best use of these marketing tools by hiring an expert who knows them in and out to save your time by focusing on your product and services and letting them do the rest of the job. The best part about these marketing tools is that they are affordable, and some of them even offer free trials and templates. So, even if you are short on funds, you can still make use of these marketing tools to grow your small business. Author Bio: Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tsech he brings a unique balance of strategy and execution to help businesses large and small grow.

How to Get More Traffic to Your Amazon Listings