How to Get More Traffic to Your Amazon Listings

Published on: 01 August 2020 Last Updated on: 30 October 2024

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.

We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.

First Things First… Know Where You Stand

Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.

There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours.

a) Competitor Analysis:

Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.

Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.

Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours?

b) Category Analysis:

Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.

If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.

c) Keyword Analysis:

After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.

You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products.

Easy Ways to Increase the Traffic to Your Amazon Listings

After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic.

1. Amazon SEO

SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results.

Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings.

To optimize your listings, start by:

Incorporating keywords into your product titles and descriptions

Showcasing high-quality images on your listings

Writing clear and concise product descriptions

2. Create High-Quality Content

Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience.

Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?

Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store.

3. Leverage Reviews

Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.

Reviews are great for two reasons:

They help you understand what potential buyers actually want from you – simply scour your reviews for words and phrases they use that you can incorporate into your listings
They will push your products up higher than competitors with less reviews

Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool.

4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages

Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.

This is what a standard product listing looks like:

And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:

As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.

Here’s an example of an A+ Page in action:

5. Run Amazon PPC Ads

Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).

Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.

Here is an example of a Sponsored Product ad in the search results:

To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve.

6. Run Lightning Deals and Promote Your Products on Deal Sites

Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.

Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.

As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review.

This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results.

Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.

Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.

If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns.

Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products.

It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin.

From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success.

9. Carry Out Email Marketing

If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution.

With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.

What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility.

10. Upsell On Your Best-Sellers

Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.

This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV.

11. Affiliate Marketing

Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.

Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.

This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.

Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads.

12. Influencer Marketing

Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.

Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal.

Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make.

Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.

Traffic is Everything!

To get more sales, you need more traffic. You can’t put the horse before the cart.

However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.

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How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

Email marketing is a field, truely competitive in nature. It seizes the interest of subscribers along with encouraging them to get up close and personal with your content. Let me tell you an effective way of achieving this- personalization. Klaviyo has recently gained momentum for being the leading email marketing platform. Not only does it provide robust tools that give life to your boring email templates, but it also uses tags. Some of these tags use the dynamic insertion of individual subscriber data. In this comprehensive guide, we are going to dive into multiple ways of using personalization tags in Klaviyo email templates. Stick to us till the end if you want to comprehend the basics of personalization tags. Get a detailed idea about how to implement advanced techniques and various other useful strategies. Let’s get started, then! Understand the Basics of Personalization Tags In general terms, personalization tags refer to placeholders in an email template that get replaced with some specific information related to your subscriber list. These tags usually include the subscriber’s name, recent purchase, and even the location. For instance, rather than beginning the email with a typical “Dear Customer” statement, use tags like “Dear [First Name]," which makes the email look more personal. Klaviyo uses personalization tags that are super easy to use. You can either insert them directly into your templates or in other email drafts. For example, typing “{{ first_name }}” in your template will automatically replace it with the subscriber’s first name when the email is sent. The change might look small, but it makes an enormous difference in the emails you receive, giving the impression of a more customized email. The correct use of these tags assists in building a positive connection with your audience. If subscribers see their personal name or details, they are more likely to open the email and even click on links. Now, this is exactly why personalized emails are much more popular than custom emails. All in all, understanding and using personalization tags is the initial step in making your Klaviyo emails more engaging and effective. With basic tags like the subscriber's name or location, you can start to see an improvement in your email open and click rates. This sets the foundation for more advanced personalization strategies. Personalize Subject Lines for Better Open Rates Subject lines are initial elements a subscribers see, so making them personal can greatly increase your open rates. In Klaviyo, you can use personalization tags to include the subscriber's name or other relevant information in the subject line. For instance, you can use "Hey {{ first_name }}, See What's New Just for You” instead of a common subject like "Check Out Our New Products.” Such an approach gives your email a more personal touch, and people are likely to open it. When people see their name in the subject line, they are more likely to open the email because it feels like it was written specifically for them. And that’s not all! There is a plethora of data that makes your subject line more engaging. All it takes it to look for all those data. For example, you can take subscriber’s location into account and pitch them with a more personalized email. Another example could be using recent activity data. In case the subscriber recently viewed some product on your website, you can create a subject line like "Still Interested in {{ product_name }}? Get It Before It's Gone, {{ first_name }}!" Amazing, right? This not only personalizes the email but also reminds them of something they are interested in, increasing the chances they will click through. By using personalization tags in your subject lines, you make your emails more appealing and increase the likelihood that subscribers will open them, setting the stage for higher engagement and click rates. Tailor Email Content to Individual Preferences After you grab the attention of your subscribers, it’s time to give it a much custom touch. Now, the next big thing is to make the content list of your email more engaging. Klaviyo lets you use personalization tags within the email body to create a more customized experience for each recipient. The third instance is to begin your email with a friendly greeting like, "Hi {{ first_name }}, we noticed you enjoyed browsing our selection of {{ category }} products!" This approach makes the reader feel acknowledged and valued. Using personalization tags effectively is important as it helps subscribers make an informed decision about further purchases. For instance, "Since you loved {{ previous_product }}, we think you'll also like these new arrivals." This not only personalizes the email but also showcases products that the subscriber is more likely to be interested in, increasing the chances they will click on the links. Make extra effort to customize special offers and discounts. For example, "As a thank you for being a loyal customer, {{ first_name }}, here's a special 10% off on your next purchase of {{ favorite_category }} items!" This type of customization makes the offer feel exclusive and tailored to the subscriber's preferences, encouraging them to take advantage of the deal. Customizing your email content to align with the preferences and actions of individual subscribers can cultivate a more captivating and pertinent experience, resulting in elevated click rates and enhanced overall email efficacy. Use Behavioral Data for Triggered Emails Employing behavioral data to deploy triggered emails represents a potent strategy for amplifying click rates. Klaviyo simplifies the process of setting up these emails; all you have to do is use its user-friendly interface and other features. With Klaviyo's email templates tailored for such triggers, businesses can effortlessly configure automated emails triggered by specific subscriber actions, like browsing a product page, adding items to their cart, or completing a purchase. Such automation ensures timely and personalized communication, thus leading to greater engagement and driving higher click rates. For example, if a subscriber explores a product page without completing a purchase, you can send a follow-up email containing a personalized message such as: "Hi {{ first_name }}, we noticed you were checking out our {{ product_name }}. Here’s a special discount just for you!" Including a discount code or highlighting product features can entice them to return and complete the purchase. Another scenario involves leveraging cart abandonment emails. In case a subscriber adds items to their cart but doesn't finalize the purchase, you can send a customized email prompting them to complete their order. Take, for example, a message that can send a reminder email: "Hi {{ first_name }}, you left something in your cart! Don't miss out on {{ product_name }}." Including images of the abandoned products and a direct link to the cart makes it easy for them to pick up where they left off. Post-purchase emails are also effective. After a purchase, you can send a thank you email with product recommendations: "Thanks for your order, {{ first_name }}! Based on your recent purchase, you might also like these items." This keeps your brand top-of-mind and encourages further shopping. Utilizing behavioral data to deliver these precise and well-timed emails contributes to a heightened level of personalization, thereby increasing the likelihood of subscriber engagement with your content. Conclusion: Enhance Your Email Campaigns with Personalization Tags In conclusion, personalization tags in Klaviyo email templates are a game-changer for boosting click rates and overall engagement with your audience. By harnessing the potential of personalization, you can establish deeper connections with your subscribers and boost the probability of them engaging with your emails. Just envision receiving an email that greets you by your first name, suggests products aligned with your past browsing, and presents exclusive discounts tailored to your preferences. This exemplifies the impact of personalization tags in practice. With Klaviyo, you have the tools to implement personalization tags seamlessly into your email campaigns. Whether it’s using demographic data, past purchase behavior, or engagement history, there are countless ways to tailor your messages to each individual subscriber. Leveraging the goodness of personalization tags in your email template helps you send targeted and relevant content. It resonates with your audience on a deeper level. This not only leads to higher click rates but also fosters stronger customer relationships and ultimately drives more conversions. So, don’t miss out on the opportunity to take your email marketing to the next level with personalization tags in Klaviyo. Explore various strategies, analyze outcomes, and consistently refine your campaigns to enhance their impact. By adopting the appropriate methods, you'll witness a significant increase in click rates and witness your business flourish. Read Also: How to Integrate Email Marketing With SEO? Your Ultimate Guide To Creating SMS Marketing Campaigns Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

Marketing

Matt Peters, Search Manipulator CEO, on Mission & Motivation

In the ever-evolving digital landscape, maintaining a pristine online reputation has become an indispensable part of personal branding and business strategy. With digital footprints being scrutinized more than ever, it is not only what you do in the physical world but also how you're perceived online that can define success. This is where Search Manipulator steps in—the vanguard of online reputation management. CEO Matt Peters, at the helm of Search Manipulator, unravels the importance of curating your digital narrative. As both a shield and a sculptor, Search Manipulator adeptly protects against online vilifications while simultaneously amplifying the positive aspects of your digital persona. In today’s digital-first world, Google search results hold the power to shape destinies. The content ranked at the top of a search result—be it laudatory or defamatory—has substantial influence over the prospects and perceptions encountered by businesses and individuals alike. Key Elements Of Online Brand Reputation Management The success of a business depends on establishing the credibility of a brand. This is why a business organization earnestly engages in the online world to spread a compelling story. It helps establish the brand identity. However, on the other end, some elements work with a vicious intent to tarnish your reputation. This is where the role of brand reputation management becomes important. This section discusses a few key elements of brand reputation management. Your Digital Presence Establishing a strong digital presence is important for an effective online presence. Reputation management begins with optimizing diverse online platforms. They include reviewing websites and also the industry-specific directories. Consistency in the branding efforts across platforms helps create a good image. Customer Service And Behavior Another key element to online brand reputation management is customer service and behavior. The brand needs to oversee the different social media channels actively. Besides, they review websites and other platforms. It ensures addressing the pain points and grievances of the customers. Employee Advocacy The employees can be effective advocates for online reputation. A business organization must ask employees to engage with the brand's online presence. It helps share the positive experience and, after that, contribute to the thought leadership initiatives. It helps build authenticity and credibility among diverse groups of people online. Customer Feedback And Engagement Actively asking for customer feedback with the help of surveys and reviews increases the brand's credibility. Positive customer reviews work both as a brand reputation and also serve as valuable social proof for the potential customer. Great Content Strategy Content is the king in the market, and a business must do all to ensure its content resonates with the audience. This way, they can position themselves as industry experts and thought leaders. If you have been successful in creating a brand strategy using the social listening tool, it can help you create a variety of content formats like videos, infographics, and also blog posts. It ensures high-quality content and then enhances the credibility of the brand. Analyzing The Competitors Online brand reputation management involves actively working with one’s competitors and studying the competitors' efforts to improve their online reputation. It is crucial for maintaining a competitive advantage in the market. Brand online reputation management is also about pinpointing the areas where the competitors are doing well. It helps them extract insights and build potential strategies to improve the brands’ online presence and reputation. This very information assists in active decision-making after that, ensuring that the brand remains relevant in the digital world. This is where the positive role of the search Manipulator becomes important. Brand strategy and shielding one’s reputation is key to staying competitive in the landscape of shoestring competition. What Search Manipulator Does? Addressing this decisive factor, Search Manipulator leverages cutting-edge SEO strategies to assert your best foot forward. It's about more than quelling the flames of negative reviews; it’s about igniting the fire of your most commendable work and letting it guide the narrative. The freedom of expression that the internet provides is often a double-edged sword—one that can cut through a reputation within moments. From a single customer’s negative review to personal attacks like vendetta-driven articles, the web can be unforgiving. Search Manipulator understands the gravity of such scenarios. Their sophisticated software suite is designed to suppress undesirable content, ensuring that past grievances or misleading postings don't overshadow your true value. Strong That Managing An Online Reputation At Search Manipulator, the belief is strong that managing an online reputation transcends beyond an immediate quick fix. It's a methodical endeavor enveloping all facets of one’s life: mending the past, nurturing the present, and securing the future. Bolstering Your Reviews By highlighting positive articles, bolstering your reviews, and optimizing your home page with best-in-class SEO practices, Search Manipulator positions you to not only avoid reputation pitfalls but also to connect genuinely with your audience and thrive in all your digital engagements. Matt Peters states, “ "SEO is integral to any digital marketing strategy," Matt states. "It's a powerful tool that can dramatically increase the likelihood of consumers finding and choosing your business over competitors. By investing in SEO, brands not only improve their online presence but also contribute to their long-term success." Solutions Search Manipulator’s innovative solutions have drawn esteemed accolades, including recognition as the 2022 Impact Company of the Year by Dotcom Magazine. Their methodology and results have been spotlighted in prestigious platforms like the Huffington Post and ESPN Radio's Lunch N' Learn, demonstrating their authority and effectiveness in the realm of reputation management. Search Manipulator's mission is to provide a complete suite of services tailored to manage your online reputation. From removing complaints to enhancing your online ratings, from driving website traffic to connecting with customers—Search Manipulator equips you with the arsenal needed for the digital age. Conclusion In conclusion, in a world where your digital presence is as significant as your presence in reality, Search Manipulator is dedicated to ensuring that your online footprint is a true and powerful reflection of your real-world integrity and excellence. Take charge of your online store, and let us help you shine in the vast digital cosmos. To learn more visit: Read Also: Is Consumer Services A Good Career Path? Customer Service Gripes Revealed In New Survey How Customer Service Is Impacting Your Business In 2022!

5 Importance of proofreading your website content

It is very important to take time and proofread your work even if you are going to employ proofreading services. Don’t publish or hand in any articles or academic papers that you have written before subjecting them to a thorough scrutiny. You may discover some simple mistakes in your content that you would have simply corrected by proofreading. Don’t think that website content is not as critical as academic assignments and hence avoid proofreading. Some of the mistakes can completely change the meaning of your articles. Here are some 5 importance of proofreading your web content 1. You Will be Able to Correct any Spelling Mistakes in the Content : It is normal to misspell some words as you write the content. The challenge is that the office writing application will not auto-correct for you all the mistakes. You need to go through your content step by step to make sure that you correct all the spelling mistakes. Did you know that some spelling mistakes can completely change the meaning of your article? Yes, you can completely misguide your audience through wrong spellings. The implication is that the content can work against you at the end of the day. Read through each sentence to make sure that there are no spelling mistakes. Some of these mistakes can make the sentence to have no meaning at all. This is one of the objectives that proofreading services seek to achieve. 2. There Will be No Grammar Mistakes in Your Content : Grammar is the other big issue especially when dealing non-native speakers. You may find a problem with some of the sentence structures in your content. It is hard to notice some of these issues as you continue with the writing. Go through your text and make sure that the grammar is flawless. If you want to hire proofreading company, then it’s wise to go for native speakers like ProofreadingService.net proofreading services. Some of your audience may not take you seriously if they find several mistakes in your grammar. In fact, most of them will ignore your content because of grammar issues. Increase your conversion rate by proofreading your web content to correct any grammatical mistakes. 3. The Published Content Will Flow : As you proofread your content, you will be putting yourself in the shoe of the reader. You may discover that some important points are misplaced in the context of the text. As you right your content, each section or paragraph should have a particular point it is supporting. However, you can find yourself mixing some of the points here and there. It’s important to even give a third party to read through your work so that he ca tell whether it is flowing or not. A friend or proofreading services can be able to tell whether the theme of your content is flowing. This will in turn increase readability and make the content more engaging and attractive. 4. Proofreading Fixes any Punctuation Issues : Punctuation is the other common mistake when dealing with web content publication. A missing question mark or wrongly placed comma, colon, or even full stop can change the meaning of the whole phrase or even make it meaningless. Each punctuation mark communicates a specific message and this should be exhibited in your content. As you proofread your work, you will make sure that all punctuation marks are properly placed. 5. Format : Each web content should always have a format to increase its readability. You want to be sure whether the font type, size, and color of your content match what already exists on your website. The content you publish on your website should have some consistency to make it visually appealing. This can be achieved by editing your content so that it complies with the formatting requirements of your site. Multiple formats on the same website can make it to be quite unattractive. Having gone through this article, you will discover that proofreading enhances the value of your content. This is the only way you will make sure that you are communicating the right message to your target audience. It will help you to stand out from the other competing brands and even increase your competitive advantage in the market. Therefore, proofreading alone can go a long way in increasing the productivity of your business. Read More : Would Your E-commerce Website Pass The Cybersecurity Test? Here Are 3 Things You Could Be Doing Wrong Best SEO Tools For Ranking The Website Some Powerful Attributes That A Website Must Have In Its Content

How to Get More Traffic to Your Amazon Listings