How to Get More Traffic to Your Amazon Listings

Published on: 01 August 2020 Last Updated on: 30 October 2024

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming.

We’ve compiled a guide to getting more traffic to your Amazon listings to help you out.

First Things First… Know Where You Stand

Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry.

There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours.

a) Competitor Analysis:

Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them.

Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition.

Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours?

b) Category Analysis:

Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful.

If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often.

c) Keyword Analysis:

After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions.

You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products.

Easy Ways to Increase the Traffic to Your Amazon Listings

After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic.

1. Amazon SEO

SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results.

Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings.

To optimize your listings, start by:

Incorporating keywords into your product titles and descriptions

Showcasing high-quality images on your listings

Writing clear and concise product descriptions

2. Create High-Quality Content

Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience.

Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”?

Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store.

3. Leverage Reviews

Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results.

Reviews are great for two reasons:

They help you understand what potential buyers actually want from you – simply scour your reviews for words and phrases they use that you can incorporate into your listings
They will push your products up higher than competitors with less reviews

Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool.

4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages

Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products.

This is what a standard product listing looks like:

And this is what a product listing using Amazon’s Enhanced Brand Content Looks like:

As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals.

Here’s an example of an A+ Page in action:

5. Run Amazon PPC Ads

Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic).

Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages.

Here is an example of a Sponsored Product ad in the search results:

To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve.

6. Run Lightning Deals and Promote Your Products on Deal Sites

Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products.

Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings.

As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review.

This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results.

Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site.

Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products.

If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns.

Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products.

It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin.

From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success.

9. Carry Out Email Marketing

If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution.

With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds.

What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility.

10. Upsell On Your Best-Sellers

Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products.

This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV.

11. Affiliate Marketing

Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic.

Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them.

This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments.

Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads.

12. Influencer Marketing

Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.

Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal.

Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make.

Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.

Traffic is Everything!

To get more sales, you need more traffic. You can’t put the horse before the cart.

However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.

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7 Tips For Choosing The Best Digital Marketing Agency For Your Ecommerce SEO

Choose the Best Digital Marketing Agency for Your Ecommerce

Are you ready to give your e-commerce business the boost it needs to stand out in a crowded online marketplace? Digital marketing can be a game-changer when it comes to driving traffic, increasing sales, and building your brand. However, with so many agencies out there, it can be overwhelming to choose the right one for your business. In this article, we'll share seven tips for choosing the best digital marketing agency to partner with for your e-commerce SEO. From evaluating their track record of success to assessing their expertise in technical SEO, we'll provide valuable insights to help you make an informed decision. So, whether you're a startup or an established business owner looking to take things to the next level, we’ll help you find the perfect partner for success. Let's dive in! The Importance Of SEO For Ecommerce E-commerce businesses rely heavily on organic search traffic to drive sales and revenue. Studies show that at least 43% of e-commerce traffic comes from Google’s organic search. This means that if your e-commerce website isn't optimized for search engines, you could be missing out on a significant amount of potential customers. Additionally, e-commerce businesses operate in a highly competitive online marketplace, where thousands of other businesses are vying for the attention of the same target audience. Effective SEO can help your e-commerce business stand out from the crowd and rank higher in search engine results pages (SERPs), making it easier for potential customers to find and choose your products over your competitors. Finally, SEO has a long-term impact on the success of an e-commerce business. While other forms of digital marketing, such as paid advertising, provide quick wins, SEO is an investment that can yield ongoing benefits for years to come. To learn more about SEO for e-commerce, you can check out this link: play-media.org/seo-for-e-commerce/. For all these reasons, finding a competent digital marketing agency that understands e-commerce on a deeper level is crucial. Let’s explore the best ways you can do that. 1. Specify Your Goals And Target Market Before hiring a digital marketing agency, take the time to define your goals and target market clearly. This involves setting specific objectives you want to achieve within a certain timeframe, such as increasing website traffic, generating more leads, or boosting sales. You should also identify your target market, including their demographics, interests, and buying behaviors. By doing so, you can provide the agency with a clear direction, and they can tailor their marketing strategies to reach and convert your target audience, ultimately helping you achieve your e-commerce goals. So take the time to define your objectives and target market, and let your marketing agency do the rest! 2. Define Your Budget And Schedule Your budget will determine the scope of marketing services you can afford, so it's crucial to establish a clear understanding of what you can realistically invest in marketing efforts. This will also help the agency recommend a package of services that aligns with your budget and objectives. Look for a digital marketing agency that offers transparent pricing, and remember that cheaper is not always better, and you might need to invest more to achieve better results. In addition, establishing a clear schedule will help ensure you and the agency are aligned on deadlines and deliverables. Discuss your preferred timeline for the project and establish the project scope, including specific milestones and deadlines. This will help both parties stay accountable and ensure the project runs smoothly and gets done on time. 3. Do Some Background Research In addition to reviewing the information on a marketing agency's website, conduct additional background checks to ensure they are credible and reputable. This could involve searching for customer reviews or testimonials, speaking with past clients to learn about their experience working with the agency, and researching any awards or industry recognition the agency may have received. Additionally, visiting the agency's office or meeting with their team members can provide valuable insight into their operations and culture and help you determine if they are a good fit for your business. 4. Ask For Case Studies Before partnering with a digital marketing agency, you should see real-world examples of their past successes. One way to do this is by asking them to show you their case studies. A case study is essentially an in-depth analysis of a particular project or campaign the agency has worked on, highlighting the specific strategies they’ve employed and the results they’ve achieved. By reviewing case studies, you can get a sense of the agency's approach to marketing, the results they have achieved for other clients, and how they will help you reach your business goals. 5. Look For E-Commerce Experience E-commerce marketing is a unique and complex field that requires a deep understanding of the industry's specific challenges and opportunities. A marketing agency with e-commerce experience will have the necessary expertise to navigate the nuances of online retail, including optimizing product listings, managing inventory, and implementing effective marketing campaigns. Furthermore, a competent marketing agency will be familiar with the various e-commerce platforms and tools, allowing them to help you select the best solutions for your business needs. 6. Ask For Consultations Before Hiring An Agency A consultation can help you determine if the agency is a good fit for your needs and if they have the expertise and experience required to achieve your desired outcomes. It's also an opportunity to understand the agency's communication style and work ethic, which is critical for long-term success. During the consultation, don't hesitate to ask plenty of questions and clarify any concerns you might have. This will help establish trust on both sides and prevent misunderstandings in the future. 7. Asses The Agency’s Knowledge Of Technical SEO As we mentioned previously, search engine optimization (SEO) is the most critical factor in e-commerce success, and that includes the technical aspect. Technical SEO refers to optimizing your website's technical infrastructure, including site speed, crawlability, mobile-friendliness, and security. To assess if an agency has strong technical knowledge, ask them about their approach to optimizing websites for search engines. Technical SEO experts should have a solid understanding of the following: Website architecture, including URL structure, sitemaps, and internal linking. Optimizing website speed by minimizing file sizes, reducing server response time, leveraging browser caching, and using website speed testing tools. Optimizing a website for mobile devices by using responsive design, and improving page load times. Website security best practices, including SSL certificates, HTTPS protocol, and firewalls. Industry-standard tools like Google Search Console and Google Analytics for measuring website performance. With the right expertise in place, you can focus on growing your e-commerce business and leave the technical SEO details to the specialists. Plan For Long-Term Partnership To Skyrocket Your E-Commerce Business Success Planning a long-term partnership with your agency allows you to establish a relationship built on trust, communication, and shared goals. Also, your agency can truly get to know your brand, industry, and target audience, leading to more effective and personalized strategies over time. By following the tips we've covered in this article, you can find an agency that can provide the expertise and support you need to take your business to the next level. Good luck! Read Also: 5 Affordable E-Commerce Shopping Carts For Small Business Magento Vs. Shopify: Which Is Best For Your E-Commerce Store?

Calling Out – How Telemarketing Allows You to Reach a Wider Audience

If you are looking for a way to reach a larger audience but don't know where to start, you are not alone. Not knowing how to expand your reach is a common problem in the business world, and not everyone knows what they should do to solve the issue. The application of Telemarketing can help you to reach a wider set of audience. Most people use digital marketing to reach their goals in the modern age, but never overlook the power of telemarketing, which is still a useful approach that lets you achieve your business objectives. This guide explains the top benefits you get when using this method so that you have a clear picture of where to go next. When you use a proven process and keep your needs in sight, telemarketing services offer impressive results. Different Ways Telemarketing Can Help You To Reach Wider Audience:- There are multiple ways telemarketing can help you to reach a wider set of audience in a short time frame. It can help you to achieve your goals in the best possible manner. Inexpensive Marketing: Telemarketing benefits your business by giving you an inexpensive way to speak with your customers. In the past, you had to pay long-distance fees and other expenses when using telemarketing to expand your reach, but those days have come to an end. Modern communication systems use the internet instead of standard phone lines, letting you call anywhere in the world. You can reinvest your savings back in your business to grow your marketing campaign, and the large audience you want will be yours. With telemarketing, you take your bottom line to new heights without breaking your budget. Those who use this approach and see the benefits are glad they did, and you don't want to miss your chance to get on board. Reach Prospects Who Are Not Tech-Savvy: Most modern approaches to marketing focus on digital platforms, such as social media sites and search engines. This concept makes sense because many people use the internet each day, so you can connect with them without much effort. On the other hand, you still find people who don't use computers or smartphones. Learn if those demographics are your target audience, and you will want to reach them if they are. While not everyone can use a computer, almost everyone has a phone line. Telemarketing puts you in touch with people you would not have reached with digital marketing. They might not make up most of the market, but people without technical skills are still profitable if you use the correct approach. Reach a Global Market: People who grow their businesses often learn that untapped markets exist in other parts of the globe. You don't want to pass on an opportunity to expand your reach, but you don't know how to market in other parts of the world. Telemarketing removes that roadblock and lets you connect with interested prospects no matter where they are. A simple phone call allows you to reach your short- and long-term goals in more ways than one. Once you hire people who speak the language of the country you would like to reach, your telemarketing system handles the rest so that you won't have to worry about it. Reach Targeted Prospects: When you market your products or services, each customer you contact costs time, effort and money. When growing your business is your goal, it's important you search for ways to cut spending as much as possible. Connecting with people who don't care about what you offer is a waste of resources, and businesses that don't contain the issue are at risk of failing. Telemarketing makes it easier than ever to connect only with people who are likely to buy from you. You can encourage people to sign up for your calling list, or you can buy lists from market research companies. Either way, you save yourself a lot of trouble by only calling the right people. Use an Efficient Approach: Despite what many people assume, telemarketing is an effective marketing platform that offers great returns. Rather than asking your sales team to dial each number and keep records, telemarketing software can do it for you. Your team sits at their desks with phones in their hands, and the system automatically dials prospects. If that is not enough to grab your attention, consider that the system can also keep track of what customers you have called and the ones you have not. The dialing software works much faster than any human, and it removes a lot of manual paperwork from the equation. Final Thoughts: Growing your business and reaching a wider audience is not always a simple task, so you need as many things on your side as possible. You can use many methods to try reaching your goal, and you get mixed results when you do. If you want to boost your results and increase your efficiency, never overlook the power of telemarketing. When you use it the right way, you stay in touch with interested prospects who are ready to buy from you. Your business grows faster than you once thought possible, and you realize you have done the right thing. If you would like to see what telemarketing can do for your bottom line, try it today. Read Also: Essentials For Digital Marketing 6 Top CRM For Small Businesses In 2019 Doing It Old School: 5 Traditional Marketing Techniques That Still Work Information Technology And Business Success: The Things That Connect Them

Getting a Return on Investment From Using a Trade Show Booth

It's easy to find people who will swear that getting a massive ROI from a trade show booth is nearly impossible. That is not the case, by any means. Most likely, those people failed to use some of the tips in this article. Companies that have, however, have experienced massive success with their trade show booth. Here's what they did. 1. Putting Branding First For people who have never heard of your organization before, your booth is their first impression of your brand. If you can make it a positive one, that will result in them being more eager to do business with you. That's why it's crucial to make sure that your booth reflects the unique features of your brand. Incorporating creativity into your branding can help, as it allows you to stand apart from other booths, encouraging more people to take an interest. 2. Having a Friendly Design It's almost certain that there will be other booths around, and attendees might not have enough time to have an in-depth interaction with all of them. That's why having a design that not only showcases your brand but invites people is important. Brands that have worked with ExpoMarketing to create high-performing booths have been presented with unmatched designs. It also helps to have staff surrounding the booth, so that people have someone to talk to and interact with when they decide to explore it. Attendees can also be treated to interactive such as touchscreens, through which they can learn more about your business while having fun. 3. Capitalizing on Word-of-Mouth Marketing A successful trade show booth generates buzz long after the trade show itself. To do this, you need to have something that ensures that people keep talking about your business and the way you presented it. One of the most successful ways to achieve that is to hand out things like stickers and wearables. StickerYou has wide options of premium custom stickers for all your business printing and branding needs. At the end of the event, you can give out prizes to people who wear your merch. It's important to be strategic about the prizes and to make them things that people are likely to display in full view of others. That way, you'll keep generating conversations about your brand and winning over new customers and clients. 4. Networking Meeting attendees before the trade show can have a profound effect on how your booth performs. You'll also be able to gather contact information from people so you can stay in touch and have a chance to convert them later on. When meeting people before a booth, you can On the day of the trade show, people will be more likely to visit your booth because they'll feel a sense of familiarity with it, unlike others that will seem completely alien. When meeting them, however, it's important to focus less on talking about your business and what it does. Rather, you can try to gather as much information about them and what they do. When people do visit your booth, you'll be able to start a conversation based on how you're equipped to help them with the problems they mentioned to you earlier. Combining all these tips will ensure that you have a booth that will have a huge positive ROI, resulting in more clients and customers. The sooner you start thinking about how you're goese tips, the more success you're likely to have with your trade show booth. Read Also: Execute The Perfect Expo With This Trade Show Checklist A Well-Oiled Trade Show Machine: The Ones Running The Show

How to Get More Traffic to Your Amazon Listings