A Complete Online Guide to Boosting Your Website Traffic in 2020

Published on: 19 January 2019 Last Updated on: 08 May 2021

As soon as New Year’s Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year.

After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site.

If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below.

A Complete Online Guide to Boosting Your Website Traffic in 2020:

1. SEO:

SEO

To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this.

You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference.

2. Listings:

Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant.

3. Social Media:

Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging.

Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that?

If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn’t translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It’s worth every penny.

3. Email Marketing:

If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested!

Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff.

It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business.

5. Guest-Starring:

A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success.

Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you!

6. Engage:

Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience.

A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity.

7. Analyze Your Data:

Every forum from Facebook to WordPress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership.

Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back.

Get the Boost:

There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 9 Factors To keep in mind before Choosing A Web Host

Making decisions while choosing your web host can be a tricky one. You may have multiple options with you and most of them claiming to have 99% uptime, knowledgeable support, and unlimited resources. This can cause confusion and there is no way to make an informed decision. After creating a professional website it is equally important to choose the right web hosting company. There may be positive as well as negative feedback about the service provider. To make yourself at ease, you should know that there are few factors by which you can decide on the web host. Even if you are using a VPS service, check if the Windows VPS has the features you need. Let us look at some of these factors. 1. Area of focus and specialties : This is an important aspect while choosing the web host. You need to make sure that the web host caters to your requirements. Some of the web host companies offer good shared plans but these plans do not suit the growing business needs. For some businesses with a small exposure, you may not need the solutions provided. This is where the company`s specialty comes in to play. Before you buy to make sure that you understand your needs and how it will be fulfilled. The reviews and recommendations can also help to understand the strength and weakness of the service provider. 2. Price : This is something that everyone looks at while choosing the web host. This should not be the deciding factor. Going for the cheapest option is not necessarily the best thing always. If you want to make money from your site, make sure that you pay for the right services. Make sure that you think about the factors which can play a role and then take a closer look at the features that each service provider has to offer. Once you have all the features in place then compare the prices of different web host companies. 3. Tech Limitations : Your website can be used for many things. You can use it for a blog, rich content, as an e-commerce site, or host videos. The cheapest hosting package will not cut the deal. The cheap hosting plan will not have the necessary RAM, disk space, and processing power. Some companies may have Technical limitations or limited after-sale support, hence it is important to understand these factors, before buying the plan. 4. Tech Support : This is an important feature which needs to be there when you buy web hosting services. Some people may also consider it as an important point. If your website is affected and goes down, it is important that you should be able to reach out to the company for support. Also, the team should be able to help resolve the issue and get the site back online quickly. You should also be aware of the reputation of the support and how you can contact them when needed. The companies which are not good with Tech support, you should stay away from them. 5. Hardware : You should be aware of the hardware the company has and the kind of machine they use. It is important because it will be the deciding factor when it comes to uptime and the performance of your site and server. 6. Add-Ons : You should be aware of the add-ons a company has to offer. These add-ons will make them more attractive while buying the services. Some of the add-ons can be energy-saving practice, data centers, data back up, and free domain privacy. If these add-ons are something that you may need or have been looking for then it will help you make the decision. 7. Reputation and Customer review : You will have to do some background checks and look into the details of the reviews posted by the earlier customers. Also, you can read the reviews on Twitter or Google. You can see what the current and earlier customers have to say about the service provider. This is the best add-on of social media and you can even know about the company by asking more questions. You can get responses from the people and the company employees as well. 8. Scalability : This is something that you will have to keep in mind. It is important because if in future your business grows, does the hosting provider have adequate plans to support the growth. If the hosting company is good for now, it is not necessary that it will work in the future. You should look at the options if the company has VPS or Dedicated Server solutions to support the growth. Get some opinions about the scalability of the company, before you move ahead with the purchase. 9. User Interface : Having a User interface is a bonus. Even if you do not understand technology much, a user interface will help you with a lot of things. It gives you the option to install WordPress, set up emails, and accounts. These things can be done without reaching out to the service provider. Conclusion : The importance of hosting your website with the correct company is critical. Take your time and review different companies. Use all the resources and understand all the aspects, before you purchase the plan. Read Also : Things You Should Know About Web Host Providers What Makes A Web Hosting Good? Cloud Hosting: Top Five Reasons To Take Your Business To The Cloud

How To Run Effective Social Media Ads

Due to digital technology, marketing has evolved beyond using print, radio, and television. The emergence of social media platforms allowed businesses to reach their target audience on a more personal level. Businesses can simply create their own social media account and directly interact with their consumers. However, traditional ways of advertising are also possible on these platforms. Social networks also show ads to generate revenue from their sites. As such, it’s worth discussing social media advertising as another form of digital advertising. Social media advertising refers to paying for a social networking platform to show ads to specific users that make up your target audience. The ads involved often come in different forms such as images, videos, and text. Moreover, these ads can also direct the user to the business’s website or social media profile. What sets social media ads from other digital ads is the ability to use metrics and the specific platform’s features. In fact, it’s so powerful that companies such as those in Bristol often work with a local marketing agency to fully optimize their social media ads. Essentially, it allows businesses to effectively reach more people and engage with them. For example, you can use metrics to ensure your ads will have an impact. More specifically, you can use it to see if your content and graphics generate enough conversions. However, since social media ads are guided especially by algorithms, it’s vital that you effectively create the right kind of ad and know how to use the social media platform. In doing so, you’ll be able to maximize your return on investment (ROI), reach your target audience, and maximize conversions. With that said, if you wish to learn how to run effective social media ads for your business, Here’s A Guide On How To Run Effective Social Media Ads: 1. Identify Your Purpose The first step to creating an effective social media ad is to understand the purpose of the specific ad that you’re making. Are you creating it to ask people to check out your business’ social media profile or maybe are you creating it to have them buy one of your products? Knowing the purpose of your ad allows you to create effective content. When you understand your ad’s purpose, you’ll also be able to pick the right kind of media for your ads, such as an image or video. If you intend to have an ad that is easily accessible and scannable, then using an image may be the right choice. Meanwhile, if your goal is to gain more engagement and clicks, then a video is worth considering. 2. Identify Your Target Audience The second step is to understand your target audience. By doing so, you’ll be able to create an ad that is optimized for them, increasing the chances of interactions and engagements. Furthermore, you’ll be able to create an ad that speaks directly to them. One way to do this is to understand their culture. By doing this, you’ll be able to speak their language. Furthermore, it’ll also allow you to understand their struggles and address them in your ads. This helps your business connect with people at a more personal level. 3. Plan Out The Design Then the next step would be to prepare your material, which includes your brand’s assets, the overall layout, and content. This allows you to fully optimize your ad for its overall purpose. Make sure that your brand’s logo is clearly visible in all the ad designs that you create to run on socials. If you are unsure about the impact it will have, try to get an expert for logo design. If you don’t get this right, audiences that view your ad will not be able to clearly identify with your brand. Your brand’s assets are essentially visual elements that help the audience identify a product or marketing material to be uniquely yours. This includes your logo, the color palette, design elements, slogan, and more. When you use these consistently in your ads, you get to solidify your brand’s image. Next is to consider the layout of your ad. This is important because it will direct your audience to the most important parts. Furthermore, it also improves the readability of the material. For instance, if your ad is designed to ask viewers to follow your profile, then the word ‘follow’ must be placed at the top in big bold letters. Aside from this, the layout will also influence the aesthetics of your ad and could leave a good first impression on the audience. Finally, you’ll have to add your content or copy. The content of your ad must include informative text and a catchy phrase that anyone could remember easily. Essentially, the key is to balance the informative portion of your ad with an effective call-to-action. 4. Pick The Right Platform Picking the right social media platform will help you reach your target audience faster. But before choosing a social media platform, you must consider your target audience, the media format of your ad, and the analytical features from the platform that could help you track the performance of your ads. If you’re targeting young professionals, for example, then you may want to consider running ads on LinkedIn and Twitter. If your ad is a video, then it’s safe to assume that you might want to consider a video-based platform such as YouTube or TikTok. Related Resource: 5 Unusual Social Media Tips That No One Will Know About 5. Use Hashtags On Your Campaigns When you publish your ads, you may find that there’s often an option to add a caption or description. This is something that you can include with your ad’s media to give further information about your campaign. In these captions, you can include hashtags. By doing this, you can track your customers’ engagement with your campaign along with the content they create. To be more effective, you must use branded hashtags consistently. 6. Social Monitoring And Listening Finally, the key to launching successful marketing campaigns and social media ads altogether is to utilize information and data. This means using social monitoring and social listening tools. Social monitoring refers to using the metrics available to you to understand how your campaigns and social media posts are performing. Meanwhile, social listening allows you to understand the context behind these statistics. For instance, you may be receiving a lot of comments—which could indicate some level of engagement. However, these comments may be filled with negative feedback, which would not translate well for your business Using these two methods, you’ll be able to completely find out how your target users feel about your brand, what they want from it, and how well your campaigns are actually performing. Related Resource: A guide to Running your Instagram Marketing Campaign Summing It All Up Social media advertisement can be a very powerful tool if you do it right. With all the features and metrics that you can get from using it, you can easily reach your target audience and gain more reach. Learning how to use these tools well is the key to maximizing your ROI, reaching more conversions, and essentially reaching your target audience. Hopefully, the guide above has helped you learn how to do this and improve your marketing strategy through social media. Read Also: Is Technology A Good Career Path In 2021? How To Effectively Promote Your Company How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

What Really Matters When Choosing a Domain Name for Your Business

You can liken a domain to buying a refurbished house. It may look polished and beautiful on the outside, but you better look at the foundation and the wall cracks before committing. It's the same after you accomplish a domain search. You need to assess the domain to improve your chances for effective SEO. You also need to look at its age, history, and authority. We will check out domain factors that affect a domain's future optimization and those that will not make a difference in terms of SEO. Domain experience overage The domain's age won't directly affect SEO. If that's the case, many businesses will go around buying old-timer domains to get better search engine results. It will seem straightforward, but according to Matt Cutts, Google's former head of the webspam team, there isn't that much difference between a 6-month and a year-old domain. For a fact, new websites practically never get top ranking after launching. SEO specialists refer to this as the Google Sandbox. This prevents newborn sites from ranking on top. It will take several weeks and even several months to move out from it. Experts believe that there are three reasons why new website rankings get delayed — not enough content, backlinks, and user signals. This is referred to as domain experience. Related Reads: WordPress Category and Tags SEO Optimation Process Authority can be contradictory Google doesn't use a website authority score or indicator. Businesses can still evaluate domain credibility through third-party tools that assess domain and page quality based on multiple factors, including the quality of a website's backlinks and referring domains. Check the parameters through a Backlink Checker tool, but keep in mind that Google itself doesn't use domain authority metrics. Don't be surprised if you see poor-quality websites having a big domain trust rate. Check domain characteristics and rely on authority metrics. Domain history is a skeleton in the closet Checking the domain history can help check its content at different periods. This is crucial because it can affect your site's karma if you don't know what you're getting. Say you proceeded with domain search and went on to buy a domain with history/trust/recognition. It'll be wise to check if the name was previously occupied by another business to see how relevant it will be to your niche. Related Reads: Choose SEO friendly Theme for Your Website Don't focus too much on keywords Domain names that match an exact search engine query are called exact match domains (EMD). For example, if you're looking at the best holiday gifts, the EDM would be bestholidaygifts.com. If your site has high-quality content, Google won't apply the filter because it's an EMD. Google also clarified that keywords in the domain name wouldn't provide extra points in the search results. Make the decision based on your goals If you're keen on developing a brand, the best advice is to use its name in the domain if it's available. If you don't do it, other entities can take it and use it for their own goals. Not using the brand name and focusing on the keywords can give you more disadvantages rather than benefits. Getting your preferred name is just half the battle. Now that you know more about what to look out for in a domain name before getting it, the next step is to take action! Accomplish a domain search as soon as you know what you want and snap it up before someone else does. Read Also: 5 Things You Are Not Checking In SEO But You Should! Comprehensive SEO services: how important is a competent keyword selection SEO Agencies Are the Experts at Improving Your Website Content Best SEO Practices Melbourne Businesses Should Follow

A Complete Online Guide to Boosting Your Website Traffic in 2020

A Complete Online Guide to Boosting Your Website Traffic in 2020:

1. SEO:

2. Listings:

3. Social Media:

3. Email Marketing:

5. Guest-Starring:

6. Engage:

7. Analyze Your Data:

Get the Boost:

How to create cornerstone content for your website

6 Things To know Before Choosing Web Hosting For Your Website

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Top 9 Factors To keep in mind before Choosing A Web Host

How To Run Effective Social Media Ads

What Really Matters When Choosing a Domain Name for Your Business

A Complete Online Guide to Boosting Your Website Traffic in 2020

A Complete Online Guide to Boosting Your Website Traffic in 2020:

1. SEO:

2. Listings:

3. Social Media:

3. Email Marketing:

5. Guest-Starring:

6. Engage:

7. Analyze Your Data:

Get the Boost:

Share this Article

How to create cornerstone content for your website

6 Things To know Before Choosing Web Hosting For Your Website

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related