A Complete Online Guide to Boosting Your Website Traffic in 2020

Published on: 19 January 2019 Last Updated on: 08 May 2021

As soon as New Year’s Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year.

After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site.

If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below.

A Complete Online Guide to Boosting Your Website Traffic in 2020:

1. SEO:

SEO

To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this.

You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference.

2. Listings:

Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant.

3. Social Media:

Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging.

Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that?

If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn’t translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It’s worth every penny.

3. Email Marketing:

If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested!

Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff.

It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business.

5. Guest-Starring:

A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success.

Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you!

6. Engage:

Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience.

A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity.

7. Analyze Your Data:

Every forum from Facebook to WordPress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership.

Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back.

Get the Boost:

There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet.

Read Also:

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Should You Hire a Digital Marketing Agency?

You could have the most astounding business, offering the most elite products or service, but if your consumers cannot find you, how will they experience what you have to offer? Digital marketing is the latest way of marketing your business. Why? Because more than 3 billion people in the world use the internet. Digital marketing agencies specialise in online strategies to get your website found. They use paid searches, search engine optimisation (SEO), the creation of content and social media in order to drive more traffic to your website. More traffic means more purchases, more customers and more revenue. But why do you need a digital marketing agency? You have a pretty savvy marketing assistant promoting your company, that’s enough right? No, not if you want to beat your competitors. Search engines such as Google are always changing how they rank and who should be placed higher. This makes optimisation ever-changing. Social media’s are constantly modernising algorithms and changing features. In a continually changing and fast-paced digital world, it can be hard to keep up with digital marketing strategies, as well as run your business. You want to be the best in your game right? You want maximum profits and up-to-date strategies. Here is how a creative digital marketing agency can do this for you. SEO If someone is looking for something online, where is the first place they will go? Search engines. The most popular being Google, receiving over 3 billion online searches on a daily basis. If your website isn’t created to work well in a Google search, it’s going to be very difficult for people to find you. SEO is an organic way to gain traffic because you’re not paying for it; you are just optimizing your site to rank higher on search engines. Keyword placement and gaining backlinks to your site are the main ways a digital marketing agency will SEO your website, but with ever-changing Google Algorithms, it requires consistent updating. Read also: Avoid These 5 Mistakes Before Starting An SEO Improve Your Local SEO Via Content Marketing Methods Of Optimizing Local SEO That Is Essential For Small Business Social media A digital marketing agency also provides social media management. Knowing what social media platforms are best for your company is one thing, but being able to use them effectively to successfully promote a campaign is another. If utilised correctly, social media is a great way to stay connected with customers, reach out to new customers and let people know exactly what your business is doing. Social networking is a powerful tool with 2.34 billion social media users worldwide. Knowing how to encourage people to share your content on social media can make your business visible to thousands of the sharers’ friends that may not have ever seen your products or services otherwise. There’s specific do’s and don’ts to a social media campaign and accidently doing some of the don’ts could have detrimental effects on your business’ reputation. Read also: Which Backend Keys Makes Social Networking Sites & Apps Works Smoothly Social Media Marketing Role In Technology Content Writing content for digital marketing has to be done in a certain way. You may think it’s good to be creative with your content writing detailed descriptions and drop-intros to hook and engage your readers. However, if you don’t optimise it to the web, you won’t have any readers to hook. It is not about cramming content with keywords, but about using them in the correct way to keep the quality and creative content, but also publish and promote your content well. Digital marketing agencies write all of your on-site and off-site content in an optimised way. They create the right content for your correct audience for you through research of keywords used by your consumers and exploration of what your competitors are doing to make sure you are always number 1. A digital marketing agency is a helping hand in promoting your business the way you know it deserves to be. They have the advantage of knowing their way around the complex digital world so that they can make sure your business is recognised, promoted and established in the digital marketing world. Read also: Improve Your Local SEO Via Content Marketing Some Powerful Attributes That A Website Must Have In Its Content

How to create cornerstone content for your website

If you’ve been running your website for some time, accumulating lots of different pages, tackling different angles and creating a rich variety of resources, you probably have a good idea of what your most popular pages are. The problem is, someone else landing on your site for the first time doesn’t. Could they get from the homepage to your top-performing pages in just one or two clicks? Or are they only going to find them through luck, clicking around randomly through your menus (which is unlikely with today’s fondness for instant results) or a Google search that directs them straight to that page? Letting your readers and Google know what the most important and valuable pages on your website are is what creating cornerstone content is all about. Here we take a look at what it is, why it’s so important for SEO, and how to implement a strategy to make the best possible use of it. Putting your best foot forward An excellent example of a high-value post that could get overlooked by a new visitor is a particularly informative blog post you wrote several years ago. If a new visitor lands on your homepage and clicks on your blog, they’d likely have to scroll down and click through to ‘older posts’ multiple times before they get anywhere near this page – and as the saying goes, ain’t nobody got time for that! These top performers are your cornerstone or ‘evergreen’ content. Like the architectural term, the cornerstone is the foundation that all other parts are positioned against and aligned with. The idea is to get all those top performers in one place where they can dazzle your readers and have them coming back again and again. By fleshing out your cornerstone content page into an unusually lengthy post, you're creating a veritable treasure trove of useful information for your readers which they can use to easily access all the other content on your site that may interest them. In just one page, it gives them an overview of everything your site has to offer, with enough information to brief them on what each section is about while leaving them hungry for more – which you will supply with just one easy click. A rose by any other name Cornerstone content goes by quite a few monikers. Evergreen content, long-form content, massive value posts, pillar articles… whatever you call them, they're the content that keeps on giving. It’s the kind of content that remains relevant (either because it covers unchanging facts, goes into exceptional detail, or because you regularly update it) no matter when the reader discovers it. And, of course, it’s the kind of content that gets you noticed and rewarded by Google because so many visitors find it useful and spend time reading it. Speaking of which… Why Google loves cornerstone content Google uses many metrics to measure the value of a particular page and decide where it deserves to rank in their search results. Which keywords are used, how often and where is just one of the factors their algorithms take into consideration. How much time a user spends on a page before clicking away is a good indication of whether that page answers their query or not. A page which consistently gets clicked away from in just seconds is clearly not answering the user’s question and will quickly see its ranking for that search term drop. Whether the page loads quickly and how it’s linked internally to the rest of your website are also considerations. Great cornerstone content can also help you take on keywords that have a lot of competition and would normally be pretty hard to rank for. Cornerstone content strategy When you're building a new website, structuring your site around a few major keywords (generally two to five, depending on the nature of your niche) is a good place to start. For each of those keywords, you want one fat, juicy cornerstone article that links out to smaller posts which discuss a certain aspect in more detail. If you're relatively new to SEO and aren’t yet sure what keywords you should be aiming for, get a good SEO company on board at this point to help you identify them. Whenever you write a new article, it should tie back to its corresponding cornerstone piece. Aside from making it easy for your readers to navigate to the topics they're most interested in, it also lets Google know this page is important and will increase its chances of ranking in searches. If you have an existing website, you can take the same approach and work backward. Pick the top three to five pages you’re the proudest of and want your visitors to see the most – those will become your cornerstone pieces. Going forward, make sure new posts tie back to their cornerstone piece and start updating older pages systematically to do the same. One of the awesome things about cornerstone content is that although it’s one of the best ways to improve your site’s SEO, it’s not very technical - so anyone who can build their own website can take advantage and get the rankings they deserve. Read Also: 5 Things You Are Not Checking In SEO But You Should! 5 Inexpensive Tips On How To Scale Your SEO Business

Top Web Hosting Trends for 2020

Every industry has its own set of trends and the web hosting industry is no exception. Every year, new trends and developments are discovered to help keep with the ever-changing demands of the industry, and web hosting providers struggle to be among the first to offer these experiences to their customers. If you already own a website, it is certain that you already host one web hosting company or another, and if you intend to build one in the coming year, you will also require the hosting services of a web hosting company. This article focuses on some of the top trends you should be on the lookout for from your web host, as they will help optimize your website’s performance, while significantly impacting the internet landscape. Top Web Hosting Trends for 2020: 1. Green Hosting: Running a website, blog, or internet application on an eco-friendly and energy-efficient server is bound to appeal to a lot of people, particularly now that more people are becoming increasingly aware of their environment and are conscious of reducing their carbon footprints. In 2020, we will be seeing lots of web hosting companies invest in eco-friendly schemes and participating more in eco-friendly initiatives that aim to minimize damage to the ecosystem. Green web hosting here means running hosting infrastructure on servers, routers, and equipment that runs on low energy, while at the same time implementing policies that encourage recyclable energy. This trend will greatly contribute to the recovery of the environment and as a website owner; you will have the satisfaction of knowing that you are indirectly contributing to a healthier and better environment. 2. Cloud Hosting: Cloud computing is not a new concept and is a technology that has come a long way in recent years. However, not many people understand what cloud computing is, and even fewer people make use of it. However, this state of affairs is bound to change in 2020 going forward. In the first place, cloud technology has already entered into the web hosting industry, providing better site performance than website owners are used to. Unlike other forms of hosting that relies on a physical server, cloud hosting stores data on a cluster of servers, making it virtually impossible to experience downtime, server errors, or any of the other problems experienced with traditional web hosting. The beauty of this system is that you only get to pay for the resources you use, meaning that you can scale up down your website resources to fit your immediate website needs. Suffice it to say that the benefits of cloud hosting mean that a lot of websites will take advantage of this trend in the coming year. 3. Better Authentication Protocols: Security has always been one of the major concerns of website owners, with the recent rise in the level of cybercrimes, particularly those targeted at small businesses. As a website owner, one of your primary responsibilities is to make sure that the personal and financial details of your users are safe and secure. But this can be a difficult assignment if your web hosting provider is not up to the task. Thankfully, the coming year will see more in the areas of website security. Already, Google has made it compulsory for websites to have an SSL certificate installed if they want to get the search visibility they deserve, but 2020 will bring with it improvements in how websites are accessed and secured. For example, two-factor authentication (2FA) will become a popular feature for website owners as more and more web hosting companies will integrate this feature into their security systems. Other security features to look out for include compliance checks for common CMS vulnerabilities and encrypted storage. 4. Website Builders: Not too long ago, WYSISYG website tools were popular on the internet, giving anyone with an idea the opportunity to design their website without any technical or coding experience. But the rise of content management systems relegated these tools to the background until they all but disappeared. Thankfully, web hosting companies are again seeing the benefits of these tools and have developed a better version. Enter online website builders. Just like the WYSIWYG of old, website builders allow you to design, publish, and promote your website in just a few clicks and with no coding experience or technical skills. But this time around, these online tools can build even advanced websites. For small businesses nursing their finances, this means that they too can develop and run a website without spending scarce financial resources on a website designer. If the signs on the ground are anything to go by, we should expect to see highly developed website builders from almost all web hosting providers by 2020. 5. Domain research tools: Domain research tools have been available for years, with Nameboy being one of the oldest on the internet. But these days, it is becoming increasingly difficult to come up with the perfect domain name, especially because almost all the good.COM domain names are taken. Of course, if the.COM of the domain name you are searching for is taken and your website is a target at a country like New Zealand, you can always opt for the .CO.NZ alternative and immediately register it with a registrar like Domain Names From Freeparking NZ but in the coming year, finding your ideal domain name will no longer be a difficult thing. To ease the process of creating and registering domain names, domain name registrars, most of which also double as web-hosting providers will integrate domain research function in their domain search tools. With this system, if the domain name you want is already taken, you will have hundreds of similar suggestions to choose from across a variety of popular and not so popular domain name extensions. 6. Automated Backups: Already, many web hosting providers offer automated backup to their customers, but for most of these providers, this feature is an extra add-on feature that attracts an extra fee. With the increasing popularity of CMS applications like WordPress, automated backups will soon become a common feature in web hosting. Not only as backups on CMSs easy to run, but they also tend not to take up lots of space as only the files needed to run the site will be backed up, meaning that you will be able to get your site up and running in no time, should your site suffer damage for any reason. This automated backup system can be configured to run monthly, weekly, daily, or at any interval the site owner prefers. Conclusion: While it is true that some of these developments are already available today, they are not as common as they should be, but in the coming year, these and many more developments will come up in the web hosting industry and lots of site owners will be able to take advantage of them. And best of all, this change will significantly improve how you run your website. Read More: Top 9 Factors To Keep In Mind Before Choosing A Web Host 6 Things To Consider Before Choosing Web Hosting For Your Ecommerce Website Things You Should Know About Web Host Providers What Makes A Web Hosting Good?

A Complete Online Guide to Boosting Your Website Traffic in 2020

A Complete Online Guide to Boosting Your Website Traffic in 2020:

1. SEO:

2. Listings:

3. Social Media:

3. Email Marketing:

5. Guest-Starring:

6. Engage:

7. Analyze Your Data:

Get the Boost:

How to create cornerstone content for your website

6 Things To know Before Choosing Web Hosting For Your Website

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Related

Should You Hire a Digital Marketing Agency?

How to create cornerstone content for your website

Top Web Hosting Trends for 2020

A Complete Online Guide to Boosting Your Website Traffic in 2020

A Complete Online Guide to Boosting Your Website Traffic in 2020:

1. SEO:

2. Listings:

3. Social Media:

3. Email Marketing:

5. Guest-Starring:

6. Engage:

7. Analyze Your Data:

Get the Boost:

Share this Article

How to create cornerstone content for your website

6 Things To know Before Choosing Web Hosting For Your Website

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related