Tending to Your Needs: 5 Key Differences Between Online and Offline Auctions

Published on: 25 January 2019 Last Updated on: 09 August 2019

Auctioning is a popular way of selling and purchasing various items. But, what are the differences between online and offline auctions?

In the past, all auctions were conducted offline. The development of the internet has led to the rise of online auctioning platforms.

Companies that provide auctioning services have embraced modern methods while still keeping the traditional live auctions. To get an overview of the services provided by such companies, visit equifyauctions.com

Curation:

In offline auctions, experts examine and curate the items to be auctioned carefully. Customers can also inspect the items and even test them (if applicable) before the bidding process begins. This assists them in making informed decisions about the items placed for auction.

On the other hand, it is rarely possible to test an item on online auctioning platforms. Online auctions are also accessible to global audiences, whereas offline auctions are only available to locals and people living nearby.

Bidding:

To bid in offline auctions, you must be physically present. Conversely, online auctions only require internet access. This means that you can bid from anywhere provided you have access to the internet.

In this regard, online auctions have the upper hand over offline auctions because of the wide variety of items available. For instance, you can bid for a car in Britain while living in the US.

Bidding online has an advantage in that prices may be cheap if you are first to the auction. On the contrary, it can also be expensive to acquire a product when the bidders are several, given that many people find bidding over the internet to be convenient.

Payment:

In live auctions, payments are mostly made in cash. Since the buyer is likely to meet the seller one-on-one and you pay for what you see, issues regarding payments are very rare.

In online auctions, there are no guarantees overpayments. Issues arising from faulty items, and in severe cases, non-delivery, are likely to occur. However, there are some platforms with a credibility that use secure payment platforms. Such platforms also compensate you if the bought items do not meet the desired standard.

Trustworthiness:

Offline auctions are renowned for their utmost trust. Online auctions, on the other hand, have some work to do on this front. As mentioned above, the trust issues originate from payment and delivery.

Conclusion:

Online platforms have been cited by many as the future of auction. This could be the case, mainly because they are convenient and give you a broader audience. However, there are several challenges that need addressing. These include:

People will always have reservations about risking their money. This means that online auctions have to implement methods of safeguarding client funds.
There is a need for creating a means of verifying the existence of an item, clients should also be able to inspect the condition of the item before committing their funds.
That being said, you should thoroughly research a reputable auction house before buying or selling an item.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

How to Get More Traffic to Your Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming. We’ve compiled a guide to getting more traffic to your Amazon listings to help you out. First Things First… Know Where You Stand Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry. There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours. a) Competitor Analysis: Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them. Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition. Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours? b) Category Analysis: Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful. If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often. c) Keyword Analysis: After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions. You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products. Easy Ways to Increase the Traffic to Your Amazon Listings After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic. 1. Amazon SEO SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results. Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings. To optimize your listings, start by: Incorporating keywords into your product titles and descriptions Showcasing high-quality images on your listings Writing clear and concise product descriptions 2. Create High-Quality Content Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience. Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”? Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store. 3. Leverage Reviews Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results. Reviews are great for two reasons: They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings They will push your products up higher than competitors with less reviews Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool. 4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products. This is what a standard product listing looks like: And this is what a product listing using Amazon’s Enhanced Brand Content Looks like: As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals. Here’s an example of an A+ Page in action: 5. Run Amazon PPC Ads Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic). Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages. Here is an example of a Sponsored Product ad in the search results: To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve. 6. Run Lightning Deals and Promote Your Products on Deal Sites Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products. Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings. As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review. This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results. 7. Create Social Media Ad Campaigns Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site. Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products. 8. Social Media Marketing Without Ads If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns. Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products. It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin. From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success. 9. Carry Out Email Marketing If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution. With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds. What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility. 10. Upsell On Your Best-Sellers Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products. This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV. 11. Affiliate Marketing Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic. Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them. This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments. Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads. 12. Influencer Marketing Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive. Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal. Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make. Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic. Traffic is Everything! To get more sales, you need more traffic. You can’t put the horse before the cart. However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales. Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Choosing a Quality Prep Center For Your FBA Business Methods of Optimizing Local SEO That Is Essential For Small Business Online Marketing: Selling Your Product And Services Utilizing the Dropshipping Model for Your Ecommerce Business

5 Times DOOH Helped Companies Reinvent Their Marketing

Digital-out-of-home advertising continues to speak to us in the most innovative language that everyone can understand and comprehend. That is why companies approach DOOH product marketing with excitement and now one plays it safe. DOOH is highly impactful, remarkably creative and, unlike most of the traditional ways of advertising, is literally impossible to block or ignore. Thus we’ve figured it’s just the right time to make the top 5 list and pinpoint the times DOOH helped companies reinvent their marketing. Listed below are the most inspiring, engaging and entertaining ways DOOH is used for effective marketing. A friendly warning: please refrain from any marketing reinventing through DOOH until you’ve found a digital signage software provider that fits your brand. Establishing a fully-functional digital signage network is a challenge, so my suggestion is: make a 5-10 key qualities list for DS and go from there. Honestly, there are staple requirements that will help you to make the most out of each display. Your DS soft should be able to play key media formats, integrate another innovative tech, and play interactive content. DS should allow you to seamlessly run a growing network, have a good health system in place, etc. The designs have to be exciting and up-to-date, and there is always a very important matter of quality customer support. Whatever it is for you – list the key requirements and start your search. We’ve spent a good couple of months searching and testing out DS soft, fortunately, we are pretty happy with our Kitcast digital signage software (check them out at https://kitcast.tv/). Best Examples of DOOH Advertising: i) That time we all wanted a Burger King Whopper. Calling me a Burger King fan would be a bit of a stretch, what I am though is a huge fan of their marketing. So, let’s talk about the impressive BK DOOH campaign, their digital-out-of-home pièce de résistance called “The traffic jam whopper”. The amazing never before attempted DOOH campaign in Mexico aimed to end hunger in all traffic jams. They used dynamic DOOH and promoted services in gridlocks bases on real-life data by locating the potential buyers in traffic. Traffic info and real-time data analysis were used to adjust the content of the billboards. Burger King ran messages displaying the time left in traffic and tracked and displayed time left before receiving the order. Additionally, mobile ads with campaign promotion were sent out as soon as cars entered traffic and were in close proximity to billboards. The cars were tracked with Google maps API to pinpoint the exact car position in gridlock. This was the first time ever anyone has attempted a delivery to drivers on the move and it was an outstanding success: the campaign boosted Burger King’s delivery service and the orders for food delivery increased by unbelievable 63%. ii) That time Kylie Jenner won programmatic. The latest Kylie Jenner’s billboard campaign was an ode to programmatic DOOH and has finally shown all of its power. I’m pretty sure that the new Kylie Skin ad campaign was to biggest programmatic campaign to date. Just imagine, it took 1 300 screens in more than one thousand cities across the US to make this digital-out-of-home marketing campaign a success. But, hold your horses, we haven’t gotten to the most impressive part yet! It has been reported that the whole programmatic digital out-of-home campaign was carried out with unimaginable before speed: it was conceived and made public across the US all in just under a week. From idea to Kylie’s face appearing everywhere - from the Times Square to a shopping mall in West Covina – all in just under a week. Jonathan Gudai, Adomni’s CEO said, and I fully agree, that Kylie Skin was absolutely groundbreaking DOOH marketing campaign: “To run that many ads on that many boards, with that minimal effort, is truly a remarkable thing” – stated Gudai. iii) That time McDonald’s teamed up with Met Office. It is getting harder to impress and engage consumers, but, last year Leo Burnett came out with a pretty amazing and a rather simple way to grab people’s attention with a DOOH marketing campaign for McDonald's. They’ve presented a digital outdoor campaign that turned McDonald's famous and highly recognizable menu items into weather icons of the five-day weather forecast and brought all of it to life on giant screens. iv) That time Pepsi brought us the HD live-feed AR 3D “Unbelievable bus shelter” DOOH campaign to scare the life out of us on the way to work. This award-winning campaign is hard to forget: Pepsi MAX has shown us an amazing and unbelievable experience with their innovative DOOH. Life-like lions, aliens and UFO’s, meteors, and people getting dragged underground by octopuses were all appearing before people’s eyes on a morning bus stop. We urge you to watch the promo video for Pepsi MAX - more than 8 000 000 people did! It is one of the most watched ads on YouTube. It was high-tech, creative, entertaining and to this day one of the most unforgettable DOOH marketing campaigns out there. v) That time the Emoji Movie digital-out-of-home won London. Let’s end our list with a really bad movie and a remarkably great augmented reality and DOOH marketing campaign. Sony Pictures has brought a very creative and fun campaign to the streets of London with just a billboard, augmented reality and facial recognition soft. Advanced soft was used to turn the passersby’s into emoticons, it was able to identify gender, emotions and facial expressions with a very impressive speed thus managing to bring AR experience to the high-foot traffic street. The campaign’s reach and “shareability” was up there with the best of them. Read Also: Effective Ways To Utilize Digital Marketing Avoid These 5 Mistakes Before Starting An SEO Signs Your Traditional Marketing Campaign Is Working A Guide To Running Your Instagram Marketing Campaign

How we could be able to get benefits from the outdoor marketing

Outdoor advertising, very simple, is marketing that organized outdoor massive places to attract the customers. Various types of outdoor branding can be done to make a brand visibility. Billboards can be comprised about 65% of outdoor marketing. • Sitting benches branding • Schools gates branding • Specific event coverage • Recreational place banners • Shops branding • Shopping malls • Bus branding • Bus stands • Bridge branding Here we also include other populated areas are vital to show all types of flying flags imprinted with logos, images, and promotional messages. There are plenty of ways to attract your customers by seizing the attention and offering them a huge amount of benefits while the competitors are not. To make our brand a significant exposure outside the home where most of the folks are outing, visiting and taking rest of long hours of hectic work burden. Outdoor marketing isn’t a new way to market the products and brands. In the current era people are getting bored with the old stuff of commercialization – now they are demanding some new content as our world has advanced into the digital world of marketing. To make our brand’s promotion different from the competitors’ it would be better to give a strong reason to our customers so that they easily can buy products. Why should we use outdoor Marketing? 1. Target your audiences 2. Positioning at points of sale 3. Brands talking point build 4. Consumer pulls distributor push 5. Target your audiences efficiently 6. Outdoor advertising can’t be turned off 7. Other media cover outdoor promotional activities How we can take the maximum benefits from outdoor marketing through outdoor banners. 1- Outdoor Advertising has High Impact To preparing TV ads and other digital media promotional content, we keep in mind how to be attractive in the 30-second streaming ad. But in outdoor advertising, it would be slightly easy to attract the audience with just simple but reliable graphical that according to the place atmosphere where it has changed. No matter the passengers taking attention or just this outdoor banner going through their eyes. It is not just a 30-second ad that will stream off. This is the main benefit of outdoor marketing to be there for some particular period by attracting the folks. 2- It would be Very Cost Effective Way of Marketing Through a widely accepted survey, it has been reddened that outdoor promotion is very cost-effective form all other advertising phases. It is just given and take the way of marketing how much we invest it would be good enough return profit. 3- It has Widely Reach to the maximum Audiences As outdoor advertising is stand out directly to customers every time, while passengers are walking or passing through. Most of the time some folks are individually read out what is being shown off on the display boards, sometimes its texture, content, images, and graphics. Through all these, our display boards would be the maximum reach to the audiences. 4- Outdoor Marketing is an Engaging Media Unlike most mediums, outdoor is actually liked by consumers. Research from APN Outdoor found that 71% of Australians preferred buses with advertising than those without and that 36% stated outdoor advertising as a welcome distraction. 5- Outdoor Marketing Impacts’ well on Sale It is a good marketing channel and mostly seen by the buyers, so that is the primary concern to enhance the chances of sale on the brands’ outlet or other places it is put on sale out. In outdoor stalls or extra promotional activities, we could be able to get promotional, visibility and sale by investing in this type of marketing. Read More: 5 Marketing Tips To Help Grow Your Business On Instagram Google Maps Marketing: Guides On How To Boost Brand Advantage Social Media Marketing Role In Technology

Tending to Your Needs: 5 Key Differences Between Online and Offline Auctions

Curation:

Bidding:

Payment:

Trustworthiness:

Conclusion:

Cold Calling Script for Successful Sales Persons

Why an Automated Sales CRM Platform is What Your Business Needs

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Which Is Colder: Minus 40°c Or Minus 40°f? Read This Detailed Blog To Find Out!

Why Is AnalyzingMarket Com Becoming The Next Big Business Weapon In 2026 And Beyond?

Discover The Melodic Journey Of James Tonic, A Talented Musician

From Data to Decisions: Coaching Remote Workers with Precision

Related

How to Get More Traffic to Your Amazon Listings

5 Times DOOH Helped Companies Reinvent Their Marketing

How we could be able to get benefits from the outdoor marketing

Tending to Your Needs: 5 Key Differences Between Online and Offline Auctions

Curation:

Bidding:

Payment:

Trustworthiness:

Conclusion:

Share this Article

Cold Calling Script for Successful Sales Persons

Why an Automated Sales CRM Platform is What Your Business Needs

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related