Why an Automated Sales CRM Platform is What Your Business Needs

Published on: 25 January 2019 Last Updated on: 05 July 2021
CRM Platform

CRM software (or customer relationship management software) refers to technology that companies use to manage and analyze customer data and interactions. By using CRM software, companies hope to improve customer relationships, increase sales, and increase customer retention.

If you’re starting a new business or have an established company and want to see your sales increase (and who doesn’t?) then integrating a CRM software might be just the ticket.

The perfect sales tool

The value of CRM software can often be misinterpreted. Often, employees may perceive the adoption of CRM software as a way to police their activities as opposed to an invaluable piece of software that will help them meet their sales quotas.  CRM software will allow your team to consolidate all customer data into one easy-to-access and read section. From contact information to communication history, everything is one easy location. This makes serving customers easier and faster.

How will automated CRM software help my business grow?

New technology means new ways to promote further and grow your business, and automated CRM software is no exception to the rule. An automated customer relationship management system is all about making it easier to manage customer interactions. By doing this, you will notice that you will be saving tons of time on collecting information since all that will already be stored within the CRM platform.

When you’re dealing with customers and attempting to make a sale, the last thing you want to do is a waste of time. If you’re forced to exchange information between sales reps and scramble to find information, your customers (either current or prospective) are likely to get frustrated. Using CRM software streamlines your connection to your customers by making sure that every authorized user within the company has access to the same information, all in one place and all at the same time. Knowing other people have access also helps encourage more active input by employees about any new conversations or interactions with a customer.

Automated CRM software can help automate some of the more tedious tasks, like adding form submissions to lead lists. This will free up your employees for more hands-on tasks.

Integrations with automated CRM software

While automated CRM software can do things like automatically record and store email, phone interactions and even social media interactions, the automation possibilities don’t stop there. If you automate your sales with Spiro’s CRM, you will get the benefit of the program guiding your sales team through the sales process, offering suggestions for further actions, like creating contacts or reminders and automatically highlight inconsistencies in the pipeline. This will mean less wasted more, more successful sales, and more accurate reports.

SalesForce Automation

You can further expand the functionality of your CRM software with SFA tools. When SFA tools are integrated with a CRM platform, they can help make it easier to navigate the sales process and offer improvements. SFA will help track every interaction with a customer, which helps make sure that your marketing efforts are optimized for the best possible results. This will help streamline sales operations by allowing SFA tools to monitor the entire sales funnel.

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Marketing Tools

10 Must Have Marketing Tools To Add In Small Business Growth Strategies!

Marketing is an essential part of business growth because people will buy your service only when they know about your existence. And people will know about you only when you promote your business on various platforms where they are looking for your product or services. Therefore, marketing tools play an essential role in spreading brand awareness. Digitization has provided an equal platform for every large and small business; all you need is the right knowledge and skills to use marketing tools to grow your business. What are Marketing Tools? Marketing tools are techniques, strategies, and materials used by marketing specialists of brands to create, enhance, and promote their products and services in order to expand their visibility. They are used for market research, generating leads, data analysis, content creation, SEO, and other categories of marketing. To increase productivity and make marketing time cost-efficient, there are various marketing tools in the form of software that helps you with various activities related to marketing. Here We Have Listed Ten Must-Have Marketing Tools: Customer Relationship Management (CRM) Tools HubSpot CRM Zendesk Social Media Tools Buzzsumo Buffer Search Engine Optimization (SEO) Tools SEMrush Keywords Everywhere Chrome Extension Content Creation and Design Tools Canva Adobe Spark Lead Generation Tools Unbounce Instapage Customer Relationship Management (CRM) Tools These tools let you interact with your customers through data analysis of gathered information. They compile data from various communication channels such as the company's websites, calls, emails, live chats, and other marketing materials posted on social media platforms. The data analysis helps a business know about customer behavior, their needs, and demands to provide them better services, which is an integral part of growing a business as they help to form business growth strategies to retain customers and drive sales. 1. HubSpot CRM: being free, every small business can have access to this incredible free tool. The tool saves a lot of time for the sales team as it gives you complete visibility of your entire sales pipeline on a clean and visual dashboard. It lets you connect to the prospects through free meeting scheduling, live chat, email templates, click-to-call functionality, and more. 2. Zendesk: it is an easy-to-love sales tool that will boost the productivity of your sales team, make data-driven decisions, and deliver enhanced customer experiences. Additionally, you can build and manage a pipeline that aligns with your business. Social Media Tools:  social media helps to expand enormously, as most of the world's population is an active member of at least one social media platform where you can connect to them on a personal level. Therefore, it is highly important to manage what you post and how your followers respond to your content. Social media tools help you schedule your posts and get the right analytics from the posts, even from the channels where it can be hard to get the information. 3. Buzzsumo: The tool explores premium content that can help you get more likes, links, and shares. It analyses a vast amount of data to enhance your social media marketing strategies. Moreover, it helps you find influencers who can be an asset to your campaign. Another most important feature of the tool is that it tracks comments and trends to make a real-time connection with your audience. 4. Buffer: it is one of the most affordable and intuitive tools to manage your social media activity. 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The best part about these marketing tools is that they are affordable, and some of them even offer free trials and templates. So, even if you are short on funds, you can still make use of these marketing tools to grow your small business. Author Bio: Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tsech he brings a unique balance of strategy and execution to help businesses large and small grow.

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Amazon Listings

How to Get More Traffic to Your Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming. We’ve compiled a guide to getting more traffic to your Amazon listings to help you out. First Things First… Know Where You Stand Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry. There are three things you should do first to set you up for the best success. 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Influencer Marketing Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive.  Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal.   Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make.  Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic.  Traffic is Everything!  To get more sales, you need more traffic. You can’t put the horse before the cart.   However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales.  Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Choosing a Quality Prep Center For Your FBA Business Methods of Optimizing Local SEO That Is Essential For Small Business Online Marketing: Selling Your Product And Services Utilizing the Dropshipping Model for Your Ecommerce Business

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HVAC Business

5 Tips for Marketing Your HVAC Business That Actually Work

HVAC repair is one of those services every homeowner or property manager needs at one time or another. So why aren't you getting as much business as you want? In many parts of the country, HVAC repair is a highly competitive business. In fact, 70% of new HVAC businesses fail in their first year. Our intention isn’t to scare you but to help you recognize the importance of a strong marketing plan and help to know about the HVAC estimating software working procedure. If you're looking for new ways to market your HVAC business, the methods below have proven to be successful time and time again. Best Ways to Market Your HVAC Business : There are plenty of marketing ideas online, but how do you know which ones will actually work? Here are a few of the most important and reliable methods: A Great Website : We truly can't emphasize this one enough. With smartphones in nearly everyone's hands, the first thing a consumer does today when they hear about a company is search online. A professional-looking website is no longer just a helpful addition. If you don't have one, customers get suspicious. They start wondering if you're a legitimate company or if this is just a side business that you aren't knowledgeable about. There are sites online that will help you create your own website, even if you have no web design experience. You could also choose to hire a professional designer for a more customized and high-end look. If you're looking for examples of strong HVAC websites, look at the site for Hays Cooling and Heating. They have a professional look and they give customers everything they need to decide that this is the right company for them. Content Marketing : Let's stick to the online sector and talk about content marketing. Content marketing is the strategy of making your site an informative resource for customers, rather than one giant sales pitch. Content marketing will factor into your initial web design as well as your continuous updates. If you update your site frequently, you'll show up closer to the top of the list of results when someone searches for an HVAC company on Google or other search engines. The best way to do this is with a blog you update regularly. Keeping with the content marketing strategy, your blogs should be helpful and informative. Base them around real questions people are searching for. These blogs are also great to share on your social media profiles, so they further enhance your online presence. Networking with Other Contractors : Unfortunately, you're in an industry that is plagued by mistrust. In HVAC as well as many other types of home repair, there are some businesses and contractors who don't do their job well while taking money from customers unjustly. This means most homeowners and property managers are slow to trust their contractors. When they find one they trust, they tend to ask them for recommendations for other specialties as well. Develop relationships with plumbers, home builders, cement layers, and other construction-based specialties. We're not talking about a formal arrangement. Just make sure they know who you are and what you do good work. If one of their clients is looking for HVAC services in the future, those contractors are more likely to refer them to you. Pay-Per-Click Advertising : We all know how pervasive Google is as a search engine. When it comes to digital marketing, one of your primary goals is showing up higher on Google's search results. So why not go directly to the source? Paid ads through Google will put you at the top of one of the first pages when customers Google a relevant search term. You can also set any budget you're comfortable with, so nearly any business can afford some level of paid search engine marketing (SEM). Referral Codes : Remember that discussion about how slow customers are to trust contractors and home repair companies? This makes customer referrals another powerful marketing tool. You don't have direct control over whether a happy customer refers you, but you can give them an incentive. Rather than posting general coupon codes online to drive business, give referral codes to past customers. If a new customer hires you with a previous customer's discount code, the new customer gets a discount and the previous customer gets credit toward future services. Exhibit at Local Home Expos : Many cities and regions have occasional home expos. These are shows where homeowners can learn about all the latest updates on the services they may need, while also meeting their local service providers. Not everyone likes to socialize and sell themselves, but these expos are vital opportunities. You have an audience full of people who are potential customers, so be sure to get involved. Signage on Your Van/Truck : Half the battle with marketing is simply getting your name out there. The more a customer sees your name, the more they'll see you as a legitimate, trustworthy company. One cost-effective way to spread the word is by using the space on the side of your van or truck. This actually serves two purposes. First, it gives you more visibility. Second, it gives you a more professional image. If you pull up to a customer's home in a branded van with a name you're trying to stand behind, as opposed to a beat-up anonymous truck, it adds a layer of credibility. Building Your Online Reputation : Here we are, back at trust again. Online reviews are one of the most important ways to get new business (or avoid losing new business). Looking up online reviews is common practice for consumers today, especially if they're making a large purchase like an HVAC repair. Build your online reputation on Google, Yelp, Angie's List, and more by encouraging happy customers to post reviews. Setting Up Your HVAC Business for Success : An HVAC business isn't always an easy one to start, and it takes dedication and planning to make it work. But with the tips above, you can build up your business and secure a future for your company. For more help starting or growing your business, check out our business tips blog. Read Also : Know Why Content Marketing Is Important For SEO 4 Points To Consider When Creating A Great Content Marketing Strategy Today How To Deal With Debt By Doing Business Marketing Smartly?

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