Why an Automated Sales CRM Platform is What Your Business Needs

Published on: 25 January 2019 Last Updated on: 05 July 2021

CRM software (or customer relationship management software) refers to technology that companies use to manage and analyze customer data and interactions. By using CRM software, companies hope to improve customer relationships, increase sales, and increase customer retention.

If you’re starting a new business or have an established company and want to see your sales increase (and who doesn’t?) then integrating a CRM software might be just the ticket.

The perfect sales tool

The value of CRM software can often be misinterpreted. Often, employees may perceive the adoption of CRM software as a way to police their activities as opposed to an invaluable piece of software that will help them meet their sales quotas. CRM software will allow your team to consolidate all customer data into one easy-to-access and read section. From contact information to communication history, everything is one easy location. This makes serving customers easier and faster.

How will automated CRM software help my business grow?

New technology means new ways to promote further and grow your business, and automated CRM software is no exception to the rule. An automated customer relationship management system is all about making it easier to manage customer interactions. By doing this, you will notice that you will be saving tons of time on collecting information since all that will already be stored within the CRM platform.

When you’re dealing with customers and attempting to make a sale, the last thing you want to do is a waste of time. If you’re forced to exchange information between sales reps and scramble to find information, your customers (either current or prospective) are likely to get frustrated. Using CRM software streamlines your connection to your customers by making sure that every authorized user within the company has access to the same information, all in one place and all at the same time. Knowing other people have access also helps encourage more active input by employees about any new conversations or interactions with a customer.

Automated CRM software can help automate some of the more tedious tasks, like adding form submissions to lead lists. This will free up your employees for more hands-on tasks.

Integrations with automated CRM software

While automated CRM software can do things like automatically record and store email, phone interactions and even social media interactions, the automation possibilities don’t stop there. If you automate your sales with Spiro’s CRM, you will get the benefit of the program guiding your sales team through the sales process, offering suggestions for further actions, like creating contacts or reminders and automatically highlight inconsistencies in the pipeline. This will mean less wasted more, more successful sales, and more accurate reports.

SalesForce Automation

You can further expand the functionality of your CRM software with SFA tools. When SFA tools are integrated with a CRM platform, they can help make it easier to navigate the sales process and offer improvements. SFA will help track every interaction with a customer, which helps make sure that your marketing efforts are optimized for the best possible results. This will help streamline sales operations by allowing SFA tools to monitor the entire sales funnel.

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Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Times have changed. Commerce no longer waits for customers to head into a brick-and-mortar store, but instead takes on a proactive approach. Marketers must rely on various tools to reach out to their consumers, create sales channels, and generate revenue. Gone are the days when newspaper ads and billboards took center stage; with technology, digital marketing outreach becomes a necessity as it can reach a considerable amount of users in the shortest amount of time. Marketers often ask us about the most effective platform they should first choose, and our answer always goes back to good old email marketing. Singaporeans are so comfortable with technology, and the majority of the technologically-savvy generation will check their emails at least once a day. Even though it’s one of the most traditional methods, it’s still used frequently because it simply works. Here’s the tricky part: email marketing has to be implemented correctly. Use it right, and it’ll become an incredibly powerful tool. Use it wrong, and you’ll risk turning away customers, both potential and returning ones. Unconvinced? We’ll give you two reasons why email marketing is the best digital marketing outreach, and how you should use it effectively. Whether you’re on a limited budget or hiring a digital marketing agency in Singapore, it’s important to understand email marketing so you can use it to your advantage, especially after your lead generation agency has delivered new prospects for your business. 1. Email marketing provides endless possibilities. Like we’ve mentioned, email marketing may be one of the oldest forms of digital marketing, yet marketers in most industries still use it today as it’s efficient and cost-effective. It involves sending emails to a target audience’s inbox and gives companies a chance to promote their product or service, create brand loyalty, deliver value to consumers; the possibilities are endless. Since there are so many ways to use email marketing, there is no reason for you to stick to one type. As sending the same emails too frequently may turn consumers away, you should find the right balance to keep your readers interested and hopefully increase sales. Here are two different types of marketing emails that you can send out to engage your subscribers. Welcome emails are usually the first email a subscriber receives after giving you their email address. As it’s the first connection, it’s essential to not only introduce your brand but also make it a memorable one. There are several ways you can do this: you can either share with them more about your brand’s story, invite them to connect via other means (such as social media) or get to know more about them (such as asking for their birthdays). Since the purpose of welcome emails is to increase your engagement with your subscribers, an excellent way to start would be to give them a gift, either a trial or discount code. Informational emails are a series of emails sent to users to keep them engaged with your brand. There are several ways you can do this, depending on your brand. If sales are your priority, you can send out targeted emails informing your subscribers of promotions, discount codes, and holiday sales. If you’re providing software, and your main goal is to increase brand awareness, you can release a series of tips and tutorials on how to make the best out of it. There are so many ways you can continuously engage your subscribers, but remember to keep a steady pace; you want to provide your readers with value, not flood them with dozens of emails. As there are so many ways to use email marketing, if you’re hiring a digital marketing agency in Singapore, be sure to let them know what you’re trying to achieve. Different goals require different types of emails, and your agency needs to know what you need before they can help you get the results you want. Email marketing lets you personalize your engagement. Although every business has a buyer persona, it may not always be the same. As a brand, you may have a range of audiences that differ based on age, gender, and other demographics. The best way to reach out to different audiences is to cater to them differently, and email marketing helps you do so by segmenting your audiences into categories. The idea is to tailor various emails that will resonate with each audience segment and provide them with something exciting and of value. If you use email marketing correctly, you can not only address your subscribers by name but also provide them with something that they want. For example, you can email your VIP members about an exclusive event or reach out to your teen audience about a back-to-school sale. By targeting each segment differently, you can increase the effectiveness of your emails. This is extremely important as an email can only be successful if your subscribers open it, read it, and appreciate it. We can go on and on about how effective email marketing can be, but the best way for you to find out is to try it yourself. If you’re confused and not sure where to begin, now’s a good time to ask for help. Reach out to a digital marketing agency in Singapore, let them know what you need, and they’ll help you achieve it. Read Also: Why Every Business Holder Should Start Using The Drip Marketing Campaign Snov.Io Review: The Missing Piece Of The Marketing Outreach Strategy Puzzle

Explore Some Interesting Marketing Trends for Your Business in 2018

How effective is your business marketing strategy? Have you been successful in staying abreast with the latest marketing trends? Have you been implementing effective strategies for measuring your success? If the answers to the above questions are no, do not lose heart. You are certainly not alone on this count. Several small businesses and SMEs do not even bother to find out if at all their business marketing tactics are working successfully. Here we would be examining some of the latest business marketing trends that are dominating the scenario today. You are advised to follow these strategies for gaining incredible business success. Tune Your Market Strategy : A small segment of business owners is aware when their market strategies are tanking. This could happen due to lack of planning, poor planning, haphazard attempts at success and no foresight. Successful digital marketers know that a large portion of their budget must go into content marketing on blogs, social media, and emails and so on. Good content must be created and promoted so that the business is noticed and can take off. Plan, Plan, Plan Less than 40% of businesses have effective content marketing strategies in place. Some fail due to poor quality content, others because they don't target their audience properly. A good marketer always tracks activity through each stage of the funnel and ensure that the strategy is fine-tuned when things go wrong. Tracking & Measuring : How to gain marketing success digitally for your SMEs could still seem to be a mystery for many of you. A huge percentage of small business entrepreneurs, as much as 46 percent to be precise, actually do not have any idea if the marketing strategies for their businesses are effectively working or not. Thanks to the present cutting-edge technologies, you are in a position to keep on tracking all your marketing returns, expenses, and debt. For example, you could today find out exactly how much it would be costing your business for acquiring a new customer. You must consider all dollars diverted toward various areas of marketing including social media, website, blog writing, trade shows, direct mail, paid social, etc. you must consider factoring in all you have already spent on all these important marketing elements and then divide the amount by the number of new clients you acquire every month. Moreover, you must find out from exactly which marketing channel you are able to get new clients and more inquiries. It is imperative to consistently track ROI. Social Media Marketing Is Currently the Rage : As per a recent study, it has been predicted that 2018 is surely going to be the year of intense social media promotion and marketing. Among the SMEs, an impressive 71 percent is expected to gain new clients by using social media platforms effectively for marketing their brands. This present marketing trend must be given a lot of importance and most entrepreneurs are appreciating and understanding the effectiveness of social media marketing. Social media is certainly one of the hottest business marketing trends. Facebook is obviously the prime choice for small businesses as 79% of entrepreneurs would be using Facebook in all their marketing endeavors. Will your business be benefitted if you incorporate the social media marketing plans into your business strategy? According to some Facebook exponents, Facebook success is all about going mobile. If you wish to maximize the impact of Facebook in the marketing and promotion of your business, you must dedicate all your efforts at generating and delivering everything mobile-friendly. Virtual Reality Is Common : Virtual reality is gaining importance by the day and is, therefore, becoming a common marketing tool for both small and big brands. The actual challenge would be to utilize Virtual Reality or VR in such an effective way that it really makes sense for both your target audience and brand messaging in general. VR marketing actually is an emerging trend and now is the right time for exploring the options that are available to you and getting well ahead of the competition. More Dependence on Interactive Content : Several brands, particularly in the B2B sector are relying heavily on PDF content or blog content for generating leads as an integral part of content marketing tactics for their organizations. 2018 is going to be the year of interactive web experiences which ultimately help in boosting engagement. These experiences would be demonstrating amazing thought leadership content definitely in more impressive, visual, and animated ways. Pinterest : Pinterest is actually regarded as a niche social networking site. However, it is forecasted to be a huge success. The best way of grabbing marketing attention is by utilizing Pinterest Lens and its versatility and functionality for engaging effectively with consumers and showcasing your mind-blowing style, products, and services. Artificial Intelligence : Early exponents of AI or Artificial Intelligence have categorically realized the efficacy of AI in boosting user engagement. However, incorporating AI into any site’s chatbox such as the Facebook messenger could be creating more creativity and it also helps you to understand clearly the target market of the brand. Artificial intelligence would be addressing consumer needs and issues with perfection and the same degree of efficacy as a human agent. Remember it would be quite effective and helpful if the artificial intelligence experience absolutely delights your customers in basically lighthearted and fun ways. Conclusion : This year marketing trends have focused on honesty and authenticity. The latest marketing trend is to focus on stark reality or brutal honesty and this marketing trend is winning a lot of acclaim and appreciation. Marketers could discuss their products and explain clearly how advantageous those products or services are. They must, at the same time, tell their target audience the scope for improvement and the flaws that may still exist. All these statements could be supported by truly objective customer reviews. Authenticity for brands is the hottest marketing trend today. Around 86 percent of the customers feel authenticity is of utmost importance while deciding and evaluating the brands. Around 60 percent of consumers believe that user-generated content is the best form of authentic content. Read Also : Marketing – What’s Right For Your Business? Know Why Content Marketing Is Important For SEO Digital Marketing: Utilize Facebook To Support Your Hospitality Business

How to Get More Traffic to Your Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming. We’ve compiled a guide to getting more traffic to your Amazon listings to help you out. First Things First… Know Where You Stand Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry. There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours. a) Competitor Analysis: Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them. Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition. Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours? b) Category Analysis: Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful. If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often. c) Keyword Analysis: After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions. You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products. Easy Ways to Increase the Traffic to Your Amazon Listings After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic. 1. Amazon SEO SEO isn’t just a Google thing. After all, Amazon is also a huge search engine. Thus, optimizing your listings will help them show up higher in the results. Amazon rankings consider several factors. These include keywords, how well you products sell, the number of reviews you have, and the quality of the content you have on your listings. To optimize your listings, start by: Incorporating keywords into your product titles and descriptions Showcasing high-quality images on your listings Writing clear and concise product descriptions 2. Create High-Quality Content Content marketing is one of the most effective ways to generate traffic to Amazon. Like writing blog posts, creating downloadable, and recording videos and other kinds of content to share with your audience. Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”? Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make, and your posts will then direct them to your store. 3. Leverage Reviews Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results. Reviews are great for two reasons: They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings They will push your products up higher than competitors with less reviews Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool. 4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products. This is what a standard product listing looks like: And this is what a product listing using Amazon’s Enhanced Brand Content Looks like: As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals. Here’s an example of an A+ Page in action: 5. Run Amazon PPC Ads Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic). Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages. Here is an example of a Sponsored Product ad in the search results: To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve. 6. Run Lightning Deals and Promote Your Products on Deal Sites Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products. Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings. As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review. This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results. 7. Create Social Media Ad Campaigns Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site. Create campaigns with highly targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products. 8. Social Media Marketing Without Ads If you’re not ready to splash out on social media ads or want to add another spoke to your social media marketing wheel, you can run organic social media campaigns. Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increases visibility on your products. It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with, so you don’t get overwhelmed and spread yourself too thin. From there, you’ll be able to see which platforms resonate best with your buyers and where your products seem the best success. 9. Carry Out Email Marketing If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution. With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds. What’s more, you can regularly send links to products you think they’d enjoy, boosting your traffic and product visibility. 10. Upsell On Your Best-Sellers Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products. This increases traffic across all your products and gives you a chance to upsell, which means higher AOV and higher LTV. 11. Affiliate Marketing Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic. Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them. This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments. Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website’s content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads. 12. Influencer Marketing Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive. Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal. Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, trust is automatically transferred to any product recommendations they make. Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic. Traffic is Everything! To get more sales, you need more traffic. You can’t put the horse before the cart. However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales. Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Choosing a Quality Prep Center For Your FBA Business Methods of Optimizing Local SEO That Is Essential For Small Business Online Marketing: Selling Your Product And Services Utilizing the Dropshipping Model for Your Ecommerce Business

Why an Automated Sales CRM Platform is What Your Business Needs

The perfect sales tool

How will automated CRM software help my business grow?

Integrations with automated CRM software

SalesForce Automation

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Snov.io Review: The Missing Piece of the Marketing Outreach Strategy Puzzle

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Popular

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