Published on: 25 January 2019
Last Updated on: 05 July 2021
CRM software (or customer relationship management software) refers to technology that companies use to manage and analyze customer data and interactions. By using CRM software, companies hope to improve customer relationships, increase sales, and increase customer retention.
If you’re starting a new business or have an established company and want to see your sales increase (and who doesn’t?) then integrating a CRM software might be just the ticket.
The perfect sales tool
The value of CRM software can often be misinterpreted. Often, employees may perceive the adoption of CRM software as a way to police their activities as opposed to an invaluable piece of software that will help them meet their sales quotas. CRM software will allow your team to consolidate all customer data into one easy-to-access and read section. From contact information to communication history, everything is one easy location. This makes serving customers easier and faster.
How will automated CRM software help my business grow?
New technology means new ways to promote further and grow your business, and automated CRM software is no exception to the rule. An automated customer relationship management system is all about making it easier to manage customer interactions. By doing this, you will notice that you will be saving tons of time on collecting information since all that will already be stored within the CRM platform.
When you’re dealing with customers and attempting to make a sale, the last thing you want to do is a waste of time. If you’re forced to exchange information between sales reps and scramble to find information, your customers (either current or prospective) are likely to get frustrated. Using CRM software streamlines your connection to your customers by making sure that every authorized user within the company has access to the same information, all in one place and all at the same time. Knowing other people have access also helps encourage more active input by employees about any new conversations or interactions with a customer.
Automated CRM software can help automate some of the more tedious tasks, like adding form submissions to lead lists. This will free up your employees for more hands-on tasks.
Integrations with automated CRM software
While automated CRM software can do things like automatically record and store email, phone interactions and even social media interactions, the automation possibilities don’t stop there. If you automate your sales with Spiro’s CRM, you will get the benefit of the program guiding your sales team through the sales process, offering suggestions for further actions, like creating contacts or reminders and automatically highlight inconsistencies in the pipeline. This will mean less wasted more, more successful sales, and more accurate reports.
SalesForce Automation
You can further expand the functionality of your CRM software with SFA tools. When SFA tools are integrated with a CRM platform, they can help make it easier to navigate the sales process and offer improvements. SFA will help track every interaction with a customer, which helps make sure that your marketing efforts are optimized for the best possible results. This will help streamline sales operations by allowing SFA tools to monitor the entire sales funnel.
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When you start a business, you have something bigger plan in your mind and to execute it you go all possible means. But, depending entirely on the human-empowered workforce can slow down your ambition. But, we have something new and extraordinary kinds of stuff to tell you about. Yes, guessed it right. We are talking about marketing automation platforms. When you leave the crucial tasks on software such as managing marketing campaigning, email marketing, and others, it ensures success to your business while keeping your staffs free from all these complicated tasks so that they focus on other important things to increase sales.
In this article, we will be talking about the top 10 important things that your marketing automation platforms integrated with CRM system software.
Email Marketing:
Email marketing is a crucial part of any business to customer engagement. CRM system helps you send mass emails on a scheduled time and you can make things possible in just setting up the system to complete the task. More than that, the marketing automation system offers professional grade email format that could be sent after a little modification.
Contact Management:
Accumulating a list of subscribers, filtering them out based on category and listing them, is a complicated task and finishing this always like winning the half of the battle. Your sales team get complete data of subscribers and even set up to the automation system to take follow-ups calls and emails.
Social Media Automation:
Sales representatives may have to spend an extra hour to keep a constant eye on social media activities while marketing automation software easily does this and also saves the information in CRM records.
Community Engagement Simplified:
Marketing automation platform easily identifies the engaging post and successfully sends a reply to automatically to the visitors who come seeking information.
Customer Journey:
Managing customers is an essential element for driving success. Automation system integrating with CRM system can easily handle the customer journey, right from sending emails and to show products and services.
Landing Pages:
You need a fine, engaging, eye-catching, simple, comprehensive and conversion optimised landing page where your customer would visit and take further course of action.
Customizable & All-in-one Dashboard:
When you automate your business process with full stack system, you get fully customised dashboard which lets you do all your marketing and management activities do without creating any complexities.
White Label Options:
This feature makes your brand presence felt everywhere by putting the brand logo on various platform. Mastering in marketing will lead to you complex procedure to follow and reach your target audience while the CRM system integrated with marketing automation can do this in no time that too without involving and human resource.
Conclusion:
Features are not limited to the mentioned level, rather there can end a number of features depending on the types of marketing automation you have integrated with your business process. You can explore more options there and get the maximum benefit as you can.
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Leads are the foundation for sales. While we all wish that everyone we come across as brands would convert right on the spot, that's not how it works. People need to "think about it", some need to actually see the benefits of what it is you're offering, and others just haven't been convinced yet.
People are in different stages of your conversion funnel, and how they are convinced to ultimately purchase can vary a lot. To convert these individuals, you first need to gather leads, and then impact them time and time over, until they finally buy from you.
Everyone is talking about the importance of collecting leads and then working to get people farther and farther down the conversion funnel, but very few people actually talk about how it is done, and what goes into doing it effectively.
Additionally, there's a huge misconception about collecting leads that people make. Many people focus on acquiring as many leads as possible, and in doing so, they put zero thought into who those people actually are, which, means neglecting quality for quantity.
Then, when they've gathered thousands and thousands of leads, they celebrate and cheer, without realizing that the leads they gathered were completely irrelevant and that the reason for acquiring leads in the first place is not done for the sake of having lots of leads, but to ultimately get people to buy.
In this post, you'll learn how to build an email list from the people who come to your website, not by increasing the people who come to your site, but by optimizing the lead-generation process to increase your conversion rate of your visitors. And most importantly, you'll learn how you can improve the quality of the leads you get, and ensure that the ones you do get are laser-targeted to your brand and niche, and thus likely to convert into customers.
1. Create appealing subscription forms :
When working to collect leads, you almost always have some sort of subscription form. Through this form, you collect information about your prospect such as email address, name, profession, etc. You've probably come across subscription forms that only ask for your email address and you've probably experienced the type of subscription-forms that ask for your name, profession, habits, and so on, where you're wondering when the number of fields is going to end. We'll go more into detail about the reasons to why some brands choose to do this further on, but now, we're going to focus on improving the format of the subscription form to give it a better visual appeal.
When you're working to collect leads, you need to ensure that the subscription form is inviting and encourages people to sign-up. If the form just looks overwhelming and cluttery, you risk making your visitors confused, and ultimately losing them forever.
As an example, here's Send pulse subscription form:
As you can see, it is clear, concise, and asks for the most important information without coming off as intrusive or overwhelming. An important part of this is eliminating unnecessary elements of the subscription form which can risk confusing visitors.
A challenge that many marketers face when they are going to set up their lead-generation form to acquire leads is that they have absolutely no expertise in coding or designing, and most importantly, they have no idea how they're going to create a subscription form to maximize conversions.
The good news is that no longer, you need to have coding experience or be very good at designing in order to create a subscription form that performs well. The reason for this is that tools like Send pulse have done all of that for you. The absolute best part is that Send pulse gives you the option you to choose from their many pre-designed forms and then optimize it according to your brand and style. This means that you don't have to spend countless hours trying to figure out the format for a successful subscription form.
Because with Sendpulse's subscription forms, you already have access to tried and true formats right at your fingertips that have proven to drive the best results.
2. Ask for relevant information :
Here comes the answer to the cliffhanger that presented earlier about including lots of fields where you ask for information about your prospects (and why it can actually be a good thing).
You might think that the fewer fields you have that your prospects need to fill in, the better, because obviously, the more people will be willing to invest their time, but that's actually not always the case. The fact is that while having a few fields can increase the number of registrations, it can also mean that many of the registrations you get are of higher quality.
This is very relevant considering the fact that 61% of B2B marketers struggle to generate high-quality leads.
And remember, ultimately, it's not about how many leads you can collect, it's about how many quality leads you can generate. Because ultimately, these are the only individuals who will do what you want them to do in the future, which is, become paying customers.
Now, obviously, there's a fine balance between simply including too many fields that bring no value and having a high amount of fields that filter away irrelevant people, and to find the ideal length, you simply need to experiment and learn through trial and error, but the best part is that the SendPulse subscription forms allow you to add as many or as few fields as you'd like. Even better, it also allows you to add or remove whichever fields you'd like, whenever you'd like. This allows you to have full control over your lead-generation subscription forms, and at the same time be able to change and optimize them with ease within a matter of seconds.
Since you are after quality leads, not quantity, don't be afraid of asking for a lot of information about the people signing up. The more relevant questions you ask, the more certain you can be that the leads you generate are very hot.
3. Include images :
Humans are visual creatures, and so I cannot emphasize just how important including visual content in your subscription form is. When it comes to creating appealing subscription forms, visuals play a huge part, and they also play a huge part in people's first impression of it, and if they decide to complete it or not. Just creating a subscription-form with text can be very overwhelming for your visitors, and this means that you risk losing people in the process. If you do, however, include images in your subscription form, you can grasp your audience's attention, and convince them to sign up.
Again, if you are designing your lead-gen forms manually, including images, changing formats, and optimizing them can be a full-time job due to its complexity, but using the Send pulse subscription forms allows you to effortlessly upload and store images in any format on their server. The best part? It can be done free of charge!
4.Create responsive subscription forms :
Believe it or not, but people are still using unresponsive lead-gen forms. Some just don't know how to optimize them for all devices, others just don't believe or know that it is necessary.
But with the increased usage of mobile devices, making your forms responsive is crucial for increasing the number of leads you generate, because if your form isn't responsive, you can be sure that almost 100% of the people who experience an unresponsive form will leave without signing up due to a terrible experience (or because they're just not able to sign up).
Manually creating forms that are responsive can be difficult, to say the least, but when using Sendpulse's subscription forms, you don't have to pay a single thought on that, because all forms are responsive.
5. Use subscription formats that are relevant to your needs :
The format of your subscription forms and where they are presented have a huge impact on its performance.
Sendpulse offers four different types of forms that you can use for your sign-ups, all of which support different needs.
Based on how your visitors use and navigate your website, different forms can work differently well. The best part is that using this subscription forms service, you don't have to guess or ponder what might work the best. Simply put each and every one of these subscription formats into practice, and see for yourself which format works best for you.
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If you have a live performance coming up, you probably have tons of tasks on your to-do list. Even if you have managers or vendors lining things up, you need to be there throughout the process. One aspect you should definitely focus on is marketing. That will really help you get as many attendees as you want. While promotion takes place across multiple mediums, the internet is where you’ll really get the results.
Online marketing has numerous elements, so you have a lot of opportunities to promote your upcoming performance. However, before you start the promotion process, make sure you have a decent website, a functioning ticketing system, and your social media pages up and running. Then, you can start off with the following online marketing ideas.
Create Live Music Posters For Social Media
Adding a multimedia element to your online promotion strategy is quite useful. So, you should make a live music poster, with audio, visuals, and text regarding your next performance. You can do this on PosterMyWall by choosing one of the many templates there, and then customizing it accordingly.
If you have a musical act, add snippets from it to this poster. In addition, make sure you keep a similar aesthetic and color scheme running throughout your online marketing collateral. When you have this poster, share it on your website, and across all your social media platforms to announce your performance.
Share A Schedule & Teasers
Periodically release information about your performance on your online platforms. You can start with a teaser announcement, then announce the date/time/venue, and then you can create a schedule and post that.
This will help you generate hype in your audience, and pique their interest. However, do share the important details before anything, otherwise, they will get frustrated at the lack of information.
Utilize Video Marketing
Videos are the top-trending medium for online marketing these days. Short-form video platforms like TikTok have changed the game with video marketing, so you need to get your information across in a short time, and in a visually appealing manner.
So, share live rehearsal snippets, behind-the-scenes videos, and communicate face-to-face with your audience with these short clips. Make sure these are filmed and edited well, and then share them on your social media pages, with a special focus on Reels and TikTok.
Build Up Hype Across Platforms
Often, companies tend to focus on only one or two online platforms. However, you need to make sure you cover all your bases. Whether it is social media, email, blogs, online forums, or your own website, have a cohesive promotion plan for all these online platforms.
Customize your posts according to the dimensions and specifications of these platforms, and then you can implement your campaigns. Of course, you’ll put a bit more effort and resources into platforms that have proven to be successful for you, but you should also not ignore all the other online promotion opportunities out there.
Work With Businesses For Cross-Promotion
If you have a sponsor, then you can ask them to share your online promotion materials on their platforms as well. Usually, they’ll want to be mentioned on your platforms in return, so fulfill your end of the deal with a few special sponsor announcement posts and logo placements as well.
You can also contact local businesses near your venue for services like food, transport, and others. Then, offer to promote these services on your platforms for your audiences to use. In return, these businesses can promote your event on their online platforms. You can even work out agreements with promo codes and discounts for patrons of both your performance and the businesses.
Utilize Influencer Marketing
These days, influencer marketing is a major tool for online promotion. Do your research into popular influencers in the area and contact them for shoutouts for your performance. Send out a few free tickets or comped services to the bigger names, so that they announce that they’ll be attending your performance to their followers.
You need to make sure you contact these influencers well in advance and figure out exactly what you want from them, and get it in writing. A proper agreement means that there will be no confusion or misunderstanding later.
Make Custom Band Email Newsletters
Email marketing is still one of the best online promotion tools you can work on. So, you should send out monthly updates in an email newsletter to your mailing list of fans and potential attendees. Use the band email templates on PosterMyWall to make these emails, and use the platform’s email marketing tool to keep track of everything in one place.
This will help you develop an email list for future performances as well. So, make these newsletters to keep people updated, and to hype up your performances.
To sum up, there are countless ways to promote your live performance online. Utilize a mixture of mediums and methods to optimize your results and get the audience of your dreams.
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