Published on: 11 March 2020
Last Updated on: 31 May 2021
Online marketing is just another way of selling your product and service online through the web and mobile phone systems. The art of selling things online is very difficult, you need to find the right mix of strategies that suit your product and reach your audience which can then convert into real deals.
Many people think this is the easiest way to publicize but there are a lot more ways to fail at this than is successful. So we today at AdsBridge will try to explain to you about online marketing.
Benefits of Online Marketing:
A key advantage of taking the help of the internet for marketing your product is that you can quantify the effect that a strategy has in publicizing plus you know how many clicks you get for each publicizing platform and how they interact with a website. Then we can analyze how many of these visitors are converted into paying customers and which strategy is most profitable to you.
Examples of Online Marketing:
EA sports pays different search engine such as Google, Yahoo, and Bing to post ads on people desktop which search for keywords such as “Games”.
Grammarly hoards up email delivers on their site through a free trial and then send emails regarding discount and services.
A recent trend is to make memes and then share them on the official handles on Facebook, Twitter, and etc. to engage with their audience and create a favorable image of their product. This technique is mostly used by condoms or tobacco companies.
Online marketing seems to be the future as everything is available online. This definitely opens new doors but it is very difficult to build your audience. One of the things, companies should understand is that the internet is a virtual field and so should be your content to lure people, you can’t go old fashion on the internet.
Companies should develop their strategy keeping in mind their customer, and the product which we do at Ads Bridge. People use various techniques such as surveys, user testing, and in-person conversations.
Online Ads:
Google earns the most through internet ads because it works for businesses but there are ways through which you can be looted. There are various other platforms that offer online ads, they won’t be as popular as Google but they are very much effective
Marketing through emails:
As discussed above, a lot of companies used this strategy. They will find a way to collect your email address. Then they will send you a mail regarding the discount and offers. If you like their trial product/service, receiving those offers can tempt anybody to buy.
Marketing through social media:
This has taken marketing to a whole different level. You can reach out to your audience even in their most secluded moment as using mobile is stable for all. But on social media, you need a 24/7 presence, it doesn’t work if you than posting ads for your products or services.
Blogging:
Having a business blog is another way to reach out to your customers. You can use these blogs to keep people informed about the latest development in your product or service. One important use of the blog is you can write luring article which can tempt people to buy your product or service. Or you can simply use it for reviews or feedback from customers.
Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
Salespeople can be awfully laissez-faire about when (and if) they contact leads, which is baffling given that the job is so centered on conversion. Many reps take a full three days to follow up on a new lead, giving the competition ample time to swoop in and make that all-important first touch.
Sales are the lifeblood of any business organization. no matter the shape, size, or scale of your business, you need to work towards generating sales. However, for most businesses investing in training sales professionals can be a hectic process. A better alternative can be found by working with platforms and experts that work on commission only sales. This simply means that you pay the salesperson only when they are able to successfully execute sales and close deals on behalf of your organization.
In a modern online world, prospects can rifle between competitors’ pages, compare offers, fill out multiple forms and survey even the most saturated markets in mere minutes – it, therefore, becomes incumbent on you as a diligent salesperson to vie for top-of-mind awareness. The best way to do that is to boost your speed to lead.
Speed-to-lead, put simply, is the time it takes you to contact a new lead entering your system. It’s something you should be mindful of when considering how to improve your outreach efforts as the rapidity with which you contact a lead has been shown, across multiple studies (more on those in a moment), to have a profound effect on engagement success.
Speed-to-Lead, by the Numbers:
According to a study undertaken in partnership between the Telfer School of Management and a leading sales engagement company, engaging the lead within the first hour is seven times more effective compared to waiting 24 hours. The Harvard Business Review conducted the same study, and they found the exact same thing.
Quick, But Not Too Quick:
That same Telfer study comes with a caveat, though: you can’t pick up the phone within seconds and hope for the same engagement success. The sweet spot seemed to be between ten and 60 minutes of the prospect of becoming a new lead. The reason for this ten-to-60 minute delay could be because an instantaneous response seems automated and pushy, but, of course, it’s impossible to tell.
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Automate for Speed-to-Lead:
The best way to ensure that you make the first touch – and all subsequent touches – at the right time is with automated queue-based lead routing software. It’s a mouthful, for sure, but it’s essentially software that automates the prioritization of your sales reps’ leads to make sure that new leads are routed to the front of the call queue. The software then automates their call cadence to ensure consistent speed-to-lead and thorough follow-up.
The Psychology of Speed-to-Lead:
What is it about the speed that conveys value? From the prospect’s perspective, your speed might indicate a willingness to please, a certain eagerness they know will be valuable when it comes time for them to express their needs and pain points.
Alternately, it might simply be the fact that you were there first. As mentioned briefly above, top-of-mind awareness is an important principle in engaging a lead, and being the first to contact gives you a significant advantage. Not only over other competitors but over short attention spans (everyone has them occasionally).
Speed-to-lead is an important consideration for any sales organization looking to improve sales engagement and conversion. Automating rep workflow to contact new leads 10-60 minutes after they express an interest should have a profound effect on engagement success.
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Are you ready to give your e-commerce business the boost it needs to stand out in a crowded online marketplace? Digital marketing can be a game-changer when it comes to driving traffic, increasing sales, and building your brand. However, with so many agencies out there, it can be overwhelming to choose the right one for your business.
In this article, we'll share seven tips for choosing the best digital marketing agency to partner with for your e-commerce SEO. From evaluating their track record of success to assessing their expertise in technical SEO, we'll provide valuable insights to help you make an informed decision. So, whether you're a startup or an established business owner looking to take things to the next level, we’ll help you find the perfect partner for success.
Let's dive in!
The Importance Of SEO For Ecommerce
E-commerce businesses rely heavily on organic search traffic to drive sales and revenue. Studies show that at least 43% of e-commerce traffic comes from Google’s organic search. This means that if your e-commerce website isn't optimized for search engines, you could be missing out on a significant amount of potential customers.
Additionally, e-commerce businesses operate in a highly competitive online marketplace, where thousands of other businesses are vying for the attention of the same target audience. Effective SEO can help your e-commerce business stand out from the crowd and rank higher in search engine results pages (SERPs), making it easier for potential customers to find and choose your products over your competitors.
Finally, SEO has a long-term impact on the success of an e-commerce business. While other forms of digital marketing, such as paid advertising, provide quick wins, SEO is an investment that can yield ongoing benefits for years to come. To learn more about SEO for e-commerce, you can check out this link: play-media.org/seo-for-e-commerce/.
For all these reasons, finding a competent digital marketing agency that understands e-commerce on a deeper level is crucial. Let’s explore the best ways you can do that.
1. Specify Your Goals And Target Market
Before hiring a digital marketing agency, take the time to define your goals and target market clearly. This involves setting specific objectives you want to achieve within a certain timeframe, such as increasing website traffic, generating more leads, or boosting sales. You should also identify your target market, including their demographics, interests, and buying behaviors.
By doing so, you can provide the agency with a clear direction, and they can tailor their marketing strategies to reach and convert your target audience, ultimately helping you achieve your e-commerce goals. So take the time to define your objectives and target market, and let your marketing agency do the rest!
2. Define Your Budget And Schedule
Your budget will determine the scope of marketing services you can afford, so it's crucial to establish a clear understanding of what you can realistically invest in marketing efforts. This will also help the agency recommend a package of services that aligns with your budget and objectives.
Look for a digital marketing agency that offers transparent pricing, and remember that cheaper is not always better, and you might need to invest more to achieve better results.
In addition, establishing a clear schedule will help ensure you and the agency are aligned on deadlines and deliverables. Discuss your preferred timeline for the project and establish the project scope, including specific milestones and deadlines. This will help both parties stay accountable and ensure the project runs smoothly and gets done on time.
3. Do Some Background Research
In addition to reviewing the information on a marketing agency's website, conduct additional background checks to ensure they are credible and reputable. This could involve searching for customer reviews or testimonials, speaking with past clients to learn about their experience working with the agency, and researching any awards or industry recognition the agency may have received.
Additionally, visiting the agency's office or meeting with their team members can provide valuable insight into their operations and culture and help you determine if they are a good fit for your business.
4. Ask For Case Studies
Before partnering with a digital marketing agency, you should see real-world examples of their past successes. One way to do this is by asking them to show you their case studies. A case study is essentially an in-depth analysis of a particular project or campaign the agency has worked on, highlighting the specific strategies they’ve employed and the results they’ve achieved.
By reviewing case studies, you can get a sense of the agency's approach to marketing, the results they have achieved for other clients, and how they will help you reach your business goals.
5. Look For E-Commerce Experience
E-commerce marketing is a unique and complex field that requires a deep understanding of the industry's specific challenges and opportunities. A marketing agency with e-commerce experience will have the necessary expertise to navigate the nuances of online retail, including optimizing product listings, managing inventory, and implementing effective marketing campaigns.
Furthermore, a competent marketing agency will be familiar with the various e-commerce platforms and tools, allowing them to help you select the best solutions for your business needs.
6. Ask For Consultations Before Hiring An Agency
A consultation can help you determine if the agency is a good fit for your needs and if they have the expertise and experience required to achieve your desired outcomes.
It's also an opportunity to understand the agency's communication style and work ethic, which is critical for long-term success. During the consultation, don't hesitate to ask plenty of questions and clarify any concerns you might have. This will help establish trust on both sides and prevent misunderstandings in the future.
7. Asses The Agency’s Knowledge Of Technical SEO
As we mentioned previously, search engine optimization (SEO) is the most critical factor in e-commerce success, and that includes the technical aspect. Technical SEO refers to optimizing your website's technical infrastructure, including site speed, crawlability, mobile-friendliness, and security.
To assess if an agency has strong technical knowledge, ask them about their approach to optimizing websites for search engines. Technical SEO experts should have a solid understanding of the following:
Website architecture, including URL structure, sitemaps, and internal linking.
Optimizing website speed by minimizing file sizes, reducing server response time, leveraging browser caching, and using website speed testing tools.
Optimizing a website for mobile devices by using responsive design, and improving page load times.
Website security best practices, including SSL certificates, HTTPS protocol, and firewalls.
Industry-standard tools like Google Search Console and Google Analytics for measuring website performance.
With the right expertise in place, you can focus on growing your e-commerce business and leave the technical SEO details to the specialists.
Plan For Long-Term Partnership To Skyrocket Your E-Commerce Business Success
Planning a long-term partnership with your agency allows you to establish a relationship built on trust, communication, and shared goals. Also, your agency can truly get to know your brand, industry, and target audience, leading to more effective and personalized strategies over time.
By following the tips we've covered in this article, you can find an agency that can provide the expertise and support you need to take your business to the next level. Good luck!
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Email marketing is an amazing digital marketing strategy to drive more sales and retain customers for a longer time.
And every SEO reseller uses it in their strategy. It’s among the most ROI-driven marketing practices that bring significant results when performed right.
However, as we are moving towards a highly digitized era where customers’ inboxes are generally flooded with promotions, standing out becomes difficult.
To entice your prospects to open your email and click on the CTA to take any action, you need to rethink how you have been performing it. Hence, you need to pay closer attention to details and improve it as your customers want to see them.
In this article, we will have a look at the top five tips for creating a successful call to action in your email to drive maximum revenue. If you are just starting out, these tips will help you take the lead and grow your business.
Importance of Creating a Successful Call to Action in Your Business Emails
Email is still one of the most effective tools when it comes to business communication. It does not matter whether you are communicating with your colleagues or customers. Ensuring the right implementation of emails is crucial.
Despite the rise of a plethora of messaging apps and other communication platforms, most businesses prefer emails. Moreover, when it comes to email, you need only fewer resources for optimum results.
The following are some of the reasons why creating a successful call to action in your business emails is important:
Email is effective because it has universal access. Moreover, they are also interoperable across a variety of platforms. Thereby, you can ensure seamless communication between stakeholders.
Email is one of the fastest and most efficient ways of sending messages. Whether you want to send an email internally or externally, you will get real-time results.
Moreover, with the help of emails, you can respond to customer inquiries better and faster. Hence, with this instant access to information, email has become a valuable tool for businesses.
When you compare emails to other communication methods and platforms, you will find that the former is more cost-effective. Furthermore, you also do not need excessive business resources to succeed with effective communication.
Email comes with high-profile security options. These include transport-layer security (TLS) and others. Hence, when you send confidential information, it remains safe and secure.
Tips for Creating a Successful Call to Action in Your Business Emails
The following are some of the major tips you need for creating a successful call to action in your business emails:
1. Keep It Real:
To generate trust and improve the overall click-through rate, you need to keep everything real. Also, you must ensure there are not any gimmicks or excessive terms and conditions.
Be very clear about what you are offering and what benefits the readers will get if they click on the button. For example, you can highlight text like there are no hidden charges, you pay what you see, and more like them.
These types of text not only help you improve the call to action but also help you gain trust faster among your customers.
This thing applies to every section of the email — be it the subject line, body text, or the main CTA. Also, you must ensure there is no misleading clickbait that will increase the bounce rate or unsubscribe rate.
2. Short And active:
Ask your copywriter to draft every email in an active voice with very short and crisp sentences. It makes no sense to write long lines or paragraphs, and it is the main reason behind it.
Many people check their emails on the go from their smartphones, and if the email is lengthy, they might skip it and save it to read later.
However, as an average user receives a lot of emails a day, the probability of opening the email is very low.
That’s why you should keep the email text as simple and short as possible.
However, make sure it’s conveying the entire message that you want to present to the readers. You can keep the email body text within 100 – 150 words as it’s easier to read and incite users to take the desired action.
3. FOMO Works
Creating a sense of urgency using the fear of missing out technique works if you implement it correctly. No one wants to miss out on great deals, especially when they need that product or service.
You need to make your audience feel they will miss out on something really great if they don’t take action right now. You can specify in bold text that it’s a time-sensitive offer only, or you can run a counter on the landing page.
This technique will bring a higher CTR and will make your call to action more prompt and active participation. You will find a lot of free FOMO templates to make your copy more exciting and click-worthy.
4. Use The Right Colors:
This trick sounds ordinary, but it brings extraordinary returns and improves your business email's overall call to action. Pick the colors that reflect your brand, and don’t change the color theme frequently.
Your readers should register a common theme so that when they open your email, it will remind them of your brand.
Apart from colors, don’t overdo animations as they might load slower on some devices due to any reason. Keep the color scheme simple, attractive, and clutter-free. You can use email marketing tools and pick any premade campaigns if you are not into designing them.
5. Creativity:
Smart creativity is the key when it comes to a successful call to action in your business emails. Be creative because you need to stand apart from the rest and attract your busy readers’ attraction in a limited time span.
You need to understand that people’s attention span is very limited, and you need to make every aspect click-worthy without getting spammy.
Instead of using a free stock image, ask your graphics team to create bespoke images that can match your custom offer and improve the CTA.
Create A Successful Call To Action Now
Hence, you can see that creating a successful call to action in your business emails is not very difficult.
Follow these simple steps to create a successful call to action and drive more sales to your business. Email marketing is not hard, and it can drive substantial results for your business strategies.
However, if you are not into emails, it’s the right time to get started and drive additional traffic and revenue to your business. Keep experimenting with different formats to check which works best for you.
Read Also:
Online Marketing: Selling Your Product And Services
How to Integrate Email Marketing With SEO
3 Easy Ways to Grow Your Email List
Best Way To Earn Passive Income In 2020: Email Marketing
