If you’ve done it well enough and offered something of value for free, then a bunch of people will opt-in. Now you have their email address and contact info and you can follow up with them for the end of time or until they unsubscribe.
So, its important to give out some sort of free gift that you give to people in order to get their email. Okay.
Emails- All You Need to Know:
So what is your free gift, what are some things that work, really? Free ebooks. I’m sure you’ve seen those: “download our free report on __” For example, the eBook that I was circulating as a free gift was – “The 11 questions to change your life”.
And then if people liked it (in a lot of cases they did), they want more and I give them an offer from my best Journal course, so there you know after they got it all they can get my best Journal course. So this is a very simple, opt-in I put 11 questions down and I give it away for emails (Shopify product research). Now, this right here has brought in probably ten thousand email addresses and, people have moved or they’ve unsubscribed or I’ve deleted them.
Like I talked about earlier, but just from this little book right here I was able to generate a lot of income. Now I have their contact. So whenever I have a new video out, I know that they’re interested in self-growth. So maybe if it’s a self-growth video, I’ll shoot it out to them. Or maybe if it’s like a new offer I have, I’ll shoot it out to them.
So anything like this, which is sort of like a free book and I say its more of a checklist, which is the second thing that works really well – you can do a checklist. I know some big entrepreneurs who were like to get the free YouTube checklist. Okay, like the five things to grow your YouTube channel get for free.
Checklist and you take their email through email marketing and then you send it to them and it’s all automated. Another thing that I’m a big fan of its free membership sites and. For instance, I’ve had one in my Facebook Community for YouTube entrepreneurs. It’s pinned in the description there. And so it’s like a gear list, a list of stuff you use or a quick start guide and the goal with your free report or your free opt-in or your baits is to get people immediate results.
A good question to ask yourself is, what’s like something that your audience could take action on open and get immediate results on in like 10 minutes. So you don’t want your free report to be like an entire book, right? Authors will say get my first chapter for free, you don’t want your free report to be like just mega long, although it is a strategy, I’m not a fan of it. If I get a free gift, I want it to be immediate action.
So here is like gear favorites for it and conveniently these are all affiliate links, which is also cool, because even if they don’t buy anything from me, down the road and they still get some good info if they want to buy something for themselves. Well, I make a commission on this. So that’s a cool way you can cross-pollinate your income streams.
I’ve built a multitude of free gifts and distributed them to my subscribers through click funnels something that they can do in 10 minutes or look at in 10 minutes, something that you can put together super quick even in like a Pages document or a Word document or a Google Document and just export it to a PDF. But don’t spend too much time on this, the goal is to just get something up that you can start giving away to people to collect their emails through the email marketing.
Best Way To Earn Passive Income: Email Marketing
Lastly, when it comes to email marketing is for you to have multiple lists. This is because people have different interests. The people who are interested in YouTube, they’re not guaranteed to be interested in personal development, for example.
They’re not, into maybe saving and investing and so if you talk about multiple things on your Channel, blog or your brand you want to segment your list as much as possible. Okay, so just try to narrow it down to people who like tennis or people who like golf or people who like swimming if you have a sports club or something like that, because of the tennis people are getting swimming tips. They’re going to unsubscribe.
They’re going to get pissed off and that makes sense because you signed up for tennis not swimming. So as much as possible whatever that is in your business, try and segment your list as much as possible. And so that’s why I have 20 lists of them have 300 people and some of them have 6000 people.
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