3 Easy Ways to Grow Your Email List

by

15 April 2020

Marketing

Email List

The email marketing industry is expanding and there is growing competition between brands: they all want to get people’s attention. Sometimes, acquiring more subscribers seems hard. If you are looking to grow your email list, we have three easy ways maybe you never thought of.  Whether you offer a service, product or content is the product, use these tips to add more subscribers to your database and become more successful at email marketing.

Why you should grow your email list

There are good reasons to build your email database. It can be an instantaneous way to reach the people who want to hear from you. Also, it’s cheaper than advertising or mass mailings.

Every marketer wants a large email list which is understandable. In general, the more people you reach, the better results and this has never been more true than with emails. The typical ROI for email is $42 for every $1 spent.

However, before you try any email list growth strategy, remember it’s not always about the numbers. You want true engagement and a long-term relationship with your audience. To build that, focus on adding real subscribers to your list – people who genuinely want to connect with your brand.

How do you do that? Let’s get into three ways to grow your email list without much effort.

Is it easy for someone to sign up?

Many organizations and freelancers have only one sign-up form and you’d be surprised how much you have to search the website to find that form.

So, the first tip: make your email sign-up visible and easy to find. For instance, you could place it at the top of your website and not buried down by the copyright notice. Also, avoid making the text so small that someone can’t read it. Instead, let your signup form be the first thing people see when they land on your platform.

Are you promoting your email list on your social media channels?

Social media

Maybe you’ve been working hard to gain followers on Facebook, Instagram, and Twitter. There’s certainly inherent value in this, but a lot of marketers make the mistake of not cross-promoting channels.

Who’s to say that someone can’t follow you on Facebook and be a subscriber to your email list? Just remember that people will frequently leave social media channels for one reason or another. You don’t want them forgetting about your brand and what you offer, so do your best to get them on your list.

Post periodically on social media and invite people to subscribe to your emails. Your newsletters’ content should have real value and be unique from your website or social media content. This is a great incentive to gain an email audience.

Plus, you can think outside the box to gain new followers. Maybe you can run a contest or offer a freebie, such as an e-book to anyone who signs up – whatever you think would entice your audience.

Do you include an email subscribe button in every email you send?

email subscribe

Word of mouth is the best marketing.  If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form.

So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow!

Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience.

It’s not all about numbers

Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality.

Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?”

In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender.

Some of the factors that influence your sender score are:

  • your bounce rate
  • your overall engagement: open and click-through rates are vital metrics
  • the number of spam complaints and unsubscribes you get

Bad email addresses you could have in your list

All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include:

  • Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber.
  • Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation.
  • Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up.

On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list.

Use an email verifier to keep your database clean

Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. First of all, it’s illegal to email people without their consent. Furthermore, a purchased list isn’t likely to result in anything positive and most likely the people you add will mark you as spam.

The simplest way to keep your list healthy is to:

  • The first clean it in bulk using an email verifier
  • then, install an email verification API on your sign-up forms.

Clean your list in bulk

If you already have a substantial number of contacts in your list, but are not sure about their validity, run your list through a bulk email verifier. The process is simple and doesn’t take much time: you upload your list into the system and get it back clean within hours or even minutes.

Install an email verification API

This simple piece of software checks every new email address in real-time. It grants permission to good emailers and keeps out any of the problematic accounts mentioned above. Once your list is clean, consider adding the API to all your sign-up forms to ensure it stays in good shape.

The sky’s the limit

You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

What Is Not A Benefit Of Google Analytics Remarketing

What Is Not A Benefit Of Google Analytics Remarketing?

“What is not a benefit of Google Analytics Remarketing?”When you are looking for the answer to these questions, you need to have a basic knowledge and understanding of Google Analytics remarketing. Here, in this article, I will give you an insight into that, along with giving you the answer.First, I will give you the answer, and then we will talk a little more about Google Analytics Remarketing. So, let’s get started now.What Is Not A Benefit Of Google Analytics Remarketing?Now it is time to answer the question and the answer is;Allowing customers to reorder the item quickly that they have bought previously.Google Analytics Remarketing: What Does It Mean?There are some people who are engaged with your website already, and that is already consolidated with Google analytics. That means Google analytics has already collected much data on the user’s behaviors.Here, the possibility of transforming those potential customers who have already visited your website’s product page or your website will automatically increase.Now, suppose you are using the data pieces of Google Analytics in order to retarget those users who have already engaged with your website. This is termed Google analytics remarketing.For Google Analytics remarketing, it is a must to connect a Google Analytics account along with your Google ads account.Link Google Ads With Google AnalyticsFrom the above discussion, we get to know that you need to link your Google Analytics with Google ads. Now, I will geode you with that.You first need to open your Google ads account and then select the “Tools and Settings” option.There, find the option “Linked Accounts” and select that.A list of several Google products, along with some third-party products, will open. In Google Analytics (UA) option, select “Details.” a popup will open, and with just some clicks, you will be able to link your google Analytics with Google ad. Now, you will be able to cross-verify Google Analytics and Google ads linking by checking Google Analytics.Here Is a guide for that also. Just open Google analytics and then go for the option “admin” at the bottom left corner. There, you will find the “Google ads linking option.”Read More: Content Marketing Campaign Strategy For Small BusinessAdvantages Of Google Analytics RemarketingTill now, Google Analytics remarketing, linking Google ads with Google analytics, everything sounds just fine. But you must know the advantages that you can utilize.Suppose a customer visits your site with the intention of buying a product. The individual will add products to the shopping cart, and then for any random reason, the individual fails to finish the final checkout in order to complete the process.Statistics say that the rate of cart abandonment is 88.05%. That means, across the globe, a percentage of people abandon shopping carts. These people don’t convert. But, those customers who have abandoned shopping carts are actually potential customers, and they can be transformed in the remarketing campaign. If you can retarget those customers, your conversion rate will be high.Basically, you can re-engage with all those customers who have expressed genuine keenness in your services and products in a remarketing campaign. Let’s understand this concept with an example.Natasha saw a party dress and visited your website. She is highly interested in buying a party dress for her bachelorette. Now, she selected a dress and added them to the shopping cart. She found out that she doesn’t have her credit card with her.Now, she is closing the site and thinking about buying it next time. Here, we can say that Natasha is indeed a potential customer.Now, imagine what if you show her the same product that she had added to the shopping cart. What do you think? Will Natahs buy that or not?Absolutely yes, Natasha will buy that dress because she is a hungry customer and also has an event soon, which means her buying intent is very strong. Just like this, there are several other customers who do the same thing.They left or abandoned the shopping cart for some reason, and then you will have a very filtered audience list to target.Now, here, what’s the role of Google?Google will display the ads on the partnered websites, which your potential targeted customers are likely to visit for entertaining or gaining knowledge purposes. When they see similar products that they saw a few days back, then their desire to purchase that product will increase. And this desire compels them to purchase the products.Google Analytics Remarketing: Why?Everything till now is fine, but as you are looking for the answer, I think you are thinking about opting for Google analytics remarketing. And In case you are not, here are some major reasons why you should try it.Over time the conversion rates increase in remarketing campaigns.Although the click-through rate may get lesser a little, the conversion rate will surely be high.In case the customer has already interacted with your products or services but didn’t buy them due to some reasons, the remarketing campaign works best.All those individuals who have seen your ads several times during that time would not be able to make the buying decision, and they convert immediately.Now, come to the major point, when they get free time, they forget your brand or company name once they visit any website and see the product they desire to purchase. Then they purchase it quickly.To be honest, the Google display network provides one of the greatest reaches. GDN reaches around 90% of internet users. For running remarketing ads, GDN is actually really efficient.Final TalksSo along with getting the answer to the question, “what is not a benefit of google analytics remarketing?” Basically, it lets users reorder the products that have already been purchased by the individual. I believe after going through this article; you get the required knowledge.In case you have any questions or queries, feel free to reach me through the comment section. I will get back with the collusion as soon as possible.Read Also:Software Development Company Can Help Mitigate Technology Risks In BusinessGoogle Analytics Cannot Collect Data From Which Systems By Default?Online Marketing : Selling Your Product And Services

READ MOREDetails
lifestyle entrepreneurs

Top 10 Best Lifestyle Entrepreneur Of All Time In 2024 – Lifestyle Entrepreneur

Are you thinking of starting your own business and become an entrepreneur? Are you looking for inspiration? Do you wonder how famous lifestyle entrepreneur started their journey?Following their passion and making it your profession will never be outdated. When you love what you do, or you do what you love, it will offer you more opportunities to be successful.Here, we will talk about 10 names who think the same way you think of being the boss of your own. The list of the top 10 entrepreneurs of all time is here. And they are on this list. 10 Best Lifestyle Entrepreneurs Of All TimeHere is a list of the 10 best lifestyle entrepreneurs of all-time in 2024. This list includes all the names that are more than enough to inspire you to start your journey.  1. Tim Ferriss Do you want to know the name behind lifestyle entrepreneurship? Tim Ferris is the person who has brought the concept of this into the mainstream. And the popularity of his book The Four-Hour Workweek has worked as the fuel to this journey. It is a must-read for those who also want to be lifestyle entrepreneurs. As the book is all about the concept of lifestyle entrepreneurship, it will be a perfect guide for you. After the book, he continues to write books, blogs, and runs a globally known podcast, and uses his diverse income for living a lifestyle or travel and freedom. 2. Michelle Schroeder-Gardner Michelle Schroeder is a personal finance blogger. By driving traffic to her blog from Pinterest, she became a successful lifestyle entrepreneur. Recently, focusing on SEO along with other traffic sources, she has diversified her traffic. With the growth of her business, Michelle also diversifies the ways of her blogs.  3. Johnny FD Apart from being a digital nomad, Johny FD is a great lifestyle entrepreneur. In order to make money, Johny only needs internet and a laptop. He loves taking advantage of this and travel around the world. Though Asis is on his priority living. Due to the lower cost of living in parts of Asia than the USA, he chooses to live here while earning in USD. This thing is common among many lifestyle entrepreneurs. This way, Johny FD saves a large portion of his income.  4. Jasmine Alley Jasmine Alley is an Instagram influencer. Through several brand collaborations, this Instagrammer managed to make a living as a travel influencer. Her primary current source of income is those Instagram brand collaborations. After leaving her job, Jasmine spent two years developing her travel brand. And now she gets to explore beautiful places along with complimentary stays in luxurious hotels. She actually used to make more money from her job than she is currently making. But she prioritized her independent, fun, full, and luxurious travel life. 5. Pat Flynn Pat Flynn started blogging much before it became cool. He was ahead of most people who did not have any idea that one could actually make money from blogging. Currently, he is running smartpassiveincome.com, which is an empire of content production. He started his business just to prioritize time with his family. These are some of the common motivations for most lifestyle entrepreneurs. From his blog, he makes more than millions on a yearly basis.  6. Melyssa Griffin As a graphic designer, Melyssa Griffin felt burned out while selling services. When she started selling products instead of selling services, she experienced huge success. She started selling online and started riding the stairs in popularity of online courses. This has brought massive success to her. Melyssa does not publish her income report anymore, but as per the report of December 2016, she has managed to make a profit of around $200,000 in that particular month alone.  7. Brian Dean The initial story of Brian Dean is pretty much similar to Melyssa Griffin's, and that is, he also started by selling services. But later on, he realized that in order to live the life he had been dreaming of, he needed to sell products. At present, he is running Backlinko, which is an SEO blog that is highly successful. He sells online courses as well, like Melyssa. If you want to know more about him, you can read the article on Forbes.  8. Shelby Church Being a west coast based vlogger and Youtuber, Shelby is another example of an aspiring lifestyle entrepreneur. She does not make millions only from her lifestyle business, unlike other entrepreneurs on this list. In her 2019 income recap Youtube video, she unveiled that her channel managed to earn revenue of $140,000. If we cut down the taxes and other expenses, it would be nearly $100,000 or less than that. Yes, it is a decent income but not near to the income of other lifestyle entrepreneurs. She has always been transparent about her income.  9. John Lee Dumas Have you heard of the podcast Entrepreneurs on Fire? Yes, the one where entrepreneurs are interviewed. John Lee Dumas is the person behind it. His advice is worth listening to. He always asks F.O.C.U.S, which means Focus on One Course Until Successful. On a regular monthly basis, he nets profits of six figures only from his podcasts. He is the perfect example of how it often takes years to earn a living from a lifestyle business. He, as a lifestyle entrepreneur, always believes in slow and steady wins in the race.  10. Lindsay Mostrom Pinchofyum.com is a food blog that is run by Lindsay and her husband. As per a report from early 2017, this lifestyle entrepreneur managed to make around $70,000 on a monthly basis. After that, their business has grown, so it is clear their income is more than what it is currently. It also took many years to reach this point. So, you see, as a lifestyle entrepreneur, you get a wide array to try. 11. Jen Gottlieb She is a former Broadway actor and VH1 host, who is now also an entrepreneur who has co-founded the online training and education company called Super Connector Media. Her award-winning company helps entrepreneurs reach larger audiences and grow businesses by leveraging on social media.She has been recognized as one of the Top 50 Speakers in The World” by Leaders Magazine. Jen has several accolades to her name, including becoming the number 2 on Maxim Magazine’s “Top Entrepreneurs Of 2022.” She has appeared on quite a few popular platforms, such as Forbes, Business Insider, and CBS. Gwyneth Paltrow’s Goop also named Jen one of the “Top 11 Coaches” Bottom Line.  Bottom Line These top entrepreneurs never fail to inspire us with their journeys and words. Maybe they are the reason why more and more entrepreneurs are rising, leaving their boring desk jobs to follow their passions. But the list does not end here. It goes on with the names of Pieter Levels, Oprah Winfrey, Marie Forleo, Daniel Vassallo, and many more.  Read Also: How to Plant Grass Seed on Hard Dirt? Top Easy Way To Fix Avast UI Failed To Load Error Easy Steps to Change the YouTube Channel Name

READ MOREDetails
Digital Marketing

How ToEmpower Your Small Business through Digital Marketing?

Ten years ago, if any small business wanted to promote itself, chances are that there were not many credible platforms around. Credible in terms of affordability and ensuring definite ROIs. For small businesses with low budgets, competing with big brands and Above The Line (ATL) advertising, was simply not possible.However, in the past few years, the surge of the digital revolution meant that small businesses could make their presence felt in this world. As digital becomes a part of human existence, digital marketing has emerged as a reasonable, definite and direct marketing tool to help small brands.From a brand website to Social Media Marketing, small brands have embraced the digital revolution wholeheartedly. This has helped them-Drive traffic to their website Make more sales conversions Increase their revenues Build an online community Reach out to newer consumersIn this article, we look at the top 3 digital marketing strategies that are being used by small brands to help them grow their businesses. 1. Brand Website: Let us start with the foundation of digital marketing. A brand website is like an online address for your brand. In many ways, it is similar to the physical store that the brand may or may not have. By being on Google search, every brand improves its chances of being discovered.This helps more and more people know about the brand. By climbing the search pages, small brands vie for more clicks and revenues. This also opens up different avenues of growing businesses. Like an e-commerce store, Google AdSense revenues, collaborations, and other sources.A brand website is a first and foremost thing that a small brand should invest in. It does not require huge investments or technical know-how. By outlining your major products and services, small brands can attract a huge consumer base. 2. Social Media Marketing: When social media burst onto the scene, no one had expected it to have such a great impact on human civilization. As human beings spend more time on social media than on any other life activity (apart from work or sleep), small brands have flocked to the medium aggressively.The most attractive proposition that drives social media is good content. In addition, the medium is free, unless you want to promote yourself in a paid fashion. By maintaining social media presence, brands have been able to reach out to newer audiences and build engagements and communities.From Facebook to Instagram, from Snapchat to Pinterest, small brands are competing aggressively with big brands. When it comes to social media, great content and strategy take priority over outright infusion of money. You can learn more here about ways of using digital marketing for social effectively. 3. Google My Business (GMB): Like social media, Google My Business has helped small brands integrate their online-offline presence. In other words, GMB helps local businesses find audiences by linking them to local populations and geographical locations.For example, if anyone Google’s ‘Cake Shop’, Google located the person’s GPS and shows him the nearest cake shops in the area. If a small cake shop maintains its GMB page and is active on it, GMB will show that establishment right at the top.This is one of the best digital platforms for small brands to maintain their online presence. Not only is GMB free, but it is also very credible and effective. All small brands need to do is maintain a thriving GMB profile. Conclusion Gone are those days when hoarding, billboards and TV primetime were the only ways of reaching audiences. The digital transformation has made digital marketing a potent force for small brands to excel. By maintaining an online presence, small brands can transform their businesses completely.Read Also:What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? 5 Types Of Digital Marketing Exploring The Different Types Of Digital Marketing Strategies

READ MOREDetails