The New Wave: Conquer Gen Z with Effective Marketing

Published on: 27 July 2017 Last Updated on: 16 August 2019

“Millennials are just a bunch of spoiled brats!”

The clamor against the Millennial generation, or Gen Y, has been a long-standing argument between the Baby Boomers and their successors. Not only did the coming of this new generation stir up the older generation and their way of living, but they also changed the way content marketers do marketing.

Now, with the arrival of an even younger demographic, Generation Z, marketers face a new challenge. Gen Zers are currently the youngest generation having been born on or after 1996. They are also the first digitally-oriented flock with their smartphones, laptops, and of course, the internet. Marketing tactics like voice search and maps marketing are even more prevalent than ever before.

The Post-Millennials are growing up. They’re taking up a bigger and bigger slice of the world’s consumer base, and Gen Xers are a tricky group. Think of them as a demographic stuck between getting ready for college applications and being full-fledged adults. Generation Z is the next big focus for a lot of brands and marketers, so should you.

Here are five things you should do to keep up with the new wave of consumers.

Let’s Get Real

It’s getting harder and harder to speak to Generation Z. They are blocking more ads through prevalent ad blockers. You might as well call them the ad-blocking generation. In fact, 31% of Gen Zers have ad blockers installed.

Traditional advertising focuses on making ads that speak to an audience through carefully crafted messages. But Generation Z will have nothing to do with it. Instead, they would rather hear from real people in real-life situations.

Post-Millennials want authenticity and reliability. It’s becoming a branding identity and marketing strategy. Reliability makes consumers feel like they’ve come to the right place and the right people. The key is to connect and encourage interaction.

Keep Up With Social Media

Generation Z is the first generation to have been born without knowing how life was before the digital age. Hence, the term “digital natives.” While Millennials pioneered Facebook and MySpace, Gen Z prefers platforms that are more personal, private, and uplifting.

Before, career success, relationships, and financial prosperity played central roles in one’s happiness. But according to the Center for Generational Kinetics, 42% of Post-Millennials feel that social media directly impacts how they feel about themselves.

To connect with Generation Zers, use your brand to lift them up. Make them feel good about themselves.

Create an Impact

As we know, most Gen Zers barely give promotional content the time of day. They’ve never lived a life without the internet, making them the most technologically adept generation. They know heavily sponsored content when they see one. And they know what their attention is worth.

Gen Zers expect your brand to have an impact, be it on the environment, or for social causes. They want to make a difference. A whopping 60% of Post-Millennials want their jobs to impact the world, and 76% are concerned about how humans are affecting the planet.

If they’re concerned about making a stand and changing the world, they also expect your brand to do the same. Take a cue from some established brands, such as Toms, dedicated to providing shoes, water, etc. to those in need for every purchased pair.

Don’t Beat Around the Bush

Yes, attention spans are getting shorter than ever. From the reported 12 seconds, it has now declined to a mere eight! This reality means that marketers will have to work twice as hard in creating creative content that immediately engages the audience. But, it isn’t all bad news.

Think of today’s scenario: On average, Millennials use three gadgets simultaneously, from TV screens, laptops, and tablets. On the other hand, Gen Zers use about five screens at the same time.

If you present information that is fast, concise, and compelling, it increases the chances of young people sharing your content. It’s a win-win situation. You get to craft better content and gather more shares.

Go Digitally Native

The secret to capturing the Post-Millennial’s attention is through involvement. That’s it. Gen Z was raised on technology, feeding off smartphones and social media and they know how to weed unauthentic ads from the genuine ones.

Peer to peer involvement is crucial. Connect with your Gen Z consumers by making them a part of your products’ development. Through this strategy, you can build relationships and bridge the gap between the younger generation and your brand. No matter how much research you do, it will not be able to replace first-hand involvement.

Takeaway

In this day and age, you can say that Generation Z and technology are the same things. Have you ever seen a toddler playing games on an iPhone? It’s a fascinating phenomenon.

Gen Z grew up with technology from the start, and that’s what makes them a trickier bunch to market. Be authentic and relatable. Show your intentions on making an impact with your brand. And most importantly, build relationships and meet Gen Z through the bridge that you’ve created.

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Strategies for Running a Pet Supply Ecommerce Store

In the past few decades, there have been major changes in the world and our digital surroundings. While the geopolitics and social interactions of the world are in constant flux, since the beginning of the 21st century, there have been other types of changes that have occurred. Most of these alterations have come from the rise of Internet technologies around the globe. The web has totally revolutionized the world, from the way people interact with one another to the changes in the job market. The most important driver of the economy in the 21st century is the Internet! Everything from local businesses to billion-dollar corporations uses web-based tech to survive. One part of the economy that the Internet has totally transformed is retail. Retail has in large part shifted to e-commerce, and people from around the world have been starting their own e-commerce stores. Starting Your Own Ecommerce Store There are numerous reasons why people start their own e-commerce stores, from the flexibility of lifestyle it provides to the potential to have a lucrative business. There is a myriad of products, which can be sold online. However, finding a niche in your products is a sure way to be successful. This is why running a pet supply eCommerce store is such a great idea. People love their pets and pay serious money for them, so pet supplies is an excellent niche that will certainly lead your company to earn immense revenue. However, if you want to be truly successful, you need to see that your organization will stand out amongst all the other e-commerce stores. Learning How to Set Up Your Business Once you decide to get a website for your online store, one of the first steps is to invest in a robust and user-friendly e-commerce website. This involves selecting a platform, which will allow your website to look professional, run effectively, and will enable you to organize your products and services. After your site has been launched, the next step should involve designing and executing a strong Marketing Campaign on various digital platforms. You need to ensure that your E-commerce store highlights the hero products of your brand. For example, if you have an extensive range of liver supplements for dogs, you need to ensure that you are placing these medicines on the banner of your E-commerce store page. This will help customers identify the same and click on the page that will take them directly to checkout. The marketing campaign should aim to create a holistic and 360-degree digital ecosystem. This ecosystem should reinforce the belief and experiences of the users. For example, your e-commerce platform should be linked to your social profiles and vice-versa. This will help redirect traffic from different mediums at all times. You would also want to adopt a creative content marketing strategy. Your e-commerce website needs to be- SEO optimized. Linked to Social Media Accounts Have a great blog section (Inbound Marketing) Be optimized to run Google Campaigns. Learning about these numerous facets will allow you to effectively market your e-commerce site and will let you display your brand to the world. Final Thoughts: As the 21st century continues to progress, running an e-commerce store will become a more popular career option. In order to be successful in this industry, you need to set up an excellent site, and effectively build your brand with a quality marketing campaign. Read Also: Recognizing How Important Inventory Management Is To Your Ecommerce Store Magento Vs. Shopify: Which Is Best For Your E-Commerce Store?

What Is Integrated Marketing Communication in 2020 [Full Guide]

It is just a simple concept of making all kinds of communication and messages linked together. This is just to ensure that there is no lack of information. This lack of information can have a negative result on the work. Do you know what is integrated marketing communication? At the basic level of IMC i.e., Integrated Marketing Communication, all the promoting tools are linked together for smooth communication. You surely must have heard of the marketing mix. Yes, that 4Ps of the marketing mix. This promotion is one of that marketing mixes To make all the tools work smoothly, all the tools must work together in harmony. This can be advanced when regular communication is integrated into several levels, such as Horizontal, Vertical, Internal, External, and Data integration. Let’s go through various components of IMC: 1. The Foundation: In this, a detailed analysis of the product and the target market is required. For the marketers it is essential to understand the nature of the brand, what are its USP (unique selling proposition) and the requirements of the end-user. It is important to have a close eye on your competitor’s behaviors. Every need of the customers is of the utmost importance. 2. The corporate culture: There must need to be relevant in the product and the producing company. Every organization has its own vision, so while planning marketers need that to keep in mind. For example, there is an organization whose vision is to train teenagers in the field of their interest. If they start training the middle-aged man they are deviating from the vision. 3. Brand focus: Every organization is known by the brand they are producing or facilitating. So, it’s important to have plans which are always focused on the brand. Making their brand the center of attention. 4. Consumer experiences: You must not forget about the consumer and how they feel about the product. Nowadays customers are more attracted to the product which looks good, has good packing, and of course, the product itself needs to be one of the best. 5. Communication tools: It is a way via which the brand communicates with the customers. The ways can be direct selling, advertising, social media, advertisements, etc. 6. Integration tools: Selling the product is one part of communication but also getting feedback from the customer is also part communication. Plans for Integrated marketing communication It integrates all aspects of the marketing mix to promote the products and services to the customers at the right place and at the right time. It is a proven fact that if you use different IMC tools at the same time it can improve the customer experience of the product. If done correctly. IMC can improve the visibility of the brand. Whenever a customer goes to the market for shopping, they will be reminded of your brand. The impact of integrated marketing communication increases if the end-user sees the brand simultaneously multiple numbers of times. A marketer should be well versed in time management. Because doing many things like budgeting, allocating the right resources at the right for the promotion of the product is of utmost importance. Gathering information about your company and its product and the audience who buy this product is very important for planning. While planning some points are needed to keep in mind: A detailed summary needs to be made on the brand is going to reach its targeted audience. Everything about the organization needs to be crystal clear. Good knowledge of the product is required. Choosing the right market is very important, and hoe you are going to promote it into the market needs to be mentioned clearly. Competitors’ analysis is very important. And how the competitors are active in the target market. Knowing your brand weakness as well as your strong points can be a good start to promote your brands. Implementing integrated marketing communication Integrated marketing communication is a way of promoting the brand through various methods like advertising, social media awareness, direct selling, public relation, etc. It focuses on using all the available ideas together to get the most desired result. Instead of using one integrated tool at a time, it brings all the possible tool under one umbrella and uses any viable option which is used in an effective way. The success of integrating marketing communication relies totally on understanding the customers, their needs and expectations. Just remember one thing the customer will be loyal towards you only when you outperform their expectations. And to do so you need to be well versed in the marketing mix and need to apply that knowledge in the fields. Just promoting your product once or twice does not make you gainer. You need to keep doing that. So that whenever they think of buying a product, your brand needs to be the first to come in their mind. This can be done only after promoting the same product several times a day to the same audience. This makes their subconscious mind active and your product makes space in their second mind. Let’s take Colgate for example, no matter where you are, whenever you think about a toothpaste product the first name that comes into mind is “Colgate”. Why? Because it was their integrated marketing communication skills that have made you think this way. This what an integrated marketing communication does if done correctly. What are the components of successful integrated marketing communication? It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand. This can be done only by using the components effectively: Customer focus No matter how good your product is, no matter how good is your service is, until and unless you make a customer happy all is worthless. Do you believe in God? No, then start believing in the god named “Customers”. If you are a marketer then you need to have faith in this god. Only this god has the power to make your brand, organization what you hope for. So, if you think ignoring their needs and doing and coming up with the best plan will work for you then you need to go back a little bit and have a fresh start. Everything about the customer is very important. Their appraisal, as well as their, complains both hold the same value. But for me complain matters the most. That shows where we are lacking and where we need to improve ourselves. Make sure whatever you are planning customer needs to be at the center of that. Co operation Cooperation among the marketing team is important, but it is essential that every member of the organization work as a whole, to promote the product. Other members who are outside of the department are needed to be allowed to give their thoughts on the matter. This can help in unboxing new ideas, which can really accelerate the promotion. Database communication The sharing of information is one of the important aspects of good planning. This helps in formulating the best course of action. Every employee needed to be filled in on every relevant detail that they need to do their job. Leverage Analyze every channel on which the promotion is done. Calculate their cost estimation. See that if the ROI on that cost is relevant or not. This helps your brand’s promoting efficiency. Profitability At the end of the day, we have to gain revenue. So, making a plan, formulating the strategies are only helpful when they can bring in profits. So, we have to market in such a way that it really brings in the audience to invest in our brand and stay loyal to the brand. This will help to bring in higher revenue. Importance of integrated marketing communication Nobody can deny the fact that integrated marketing communication is an important aspect of the promotion of the brand. Let’s go much deeper: It acts as a messenger between the brand and the audience It recognizes the need of the customers, it gets the data of the competitors, locate an important place for marketing the brand and send this back to the organization for the analysis. Brand awareness at a low cost It is a long-term process where you gain audience trust, and convince them to invest in your brand. Integrated marketing communication is the best way to promote your values. Think like this, if brand A is already communicating with you properly, and delivering its USP on a regular basis. Why would you go for the brand B. you will subconsciously choose brand A Integrating marketing communication over traditional ways IMC is taking over traditional ways because it not only focuses on getting new customers but also tries to retain the older on as well. Gaining a new customer does not mean that you forget about the older customer who has already avail of your services. Gaining new customers is very good but losing the older one is not accepted. Because once the trust is broken, it cannot be restored. The customer will never trust you again. So, doing both is of utmost importance. It reduces the time required for the planning If not for this IMC, strategizing the plan would take lots of time. It is due to the IMC that the time is reduced to none. IMC tools It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand. Let us go through the tools which are used in IMC: Advertising It is the best way of promoting the brand. It can reach a huge amount of audience in the shortest time frame. Advertisements on the television, newspaper, radio can reach many audiences in a small frame of time. This also increases the authenticity of the brand. Now it is the marketer’s job to make sure that the right messages are sent to the audience. Self-promotion The promotion which the brands do with the promotional code, discounts, attractive offers, etc. brands itself can pay for advertisements to the newspaper, distribute leaflets for the promotions. Direct selling There are various tools like mailing, text messages, brochures, which the brands use to promote themselves. Personal selling Personal selling here is referred to the selling of the products from their showrooms, via their agents and making sales call. Public relation activities Well, have you seen brands presenting themselves in the community meetup, in fairs, in public events? If yes, then you can understand what public relations mean. It’s all about communication with the public by going in between them. This makes them feel closure to you. This creates a friendship bond with potential customers. Even if they had never thought of investing in your brand, but due to your public appearance. They may think at least once of buying your services. Managing IMC It is essential for organizations to have a well-integrated marketing communication team, who can work hard for the organization. And make the customer satisfied so that the customer can invest in the product. This can only happen if the brand can provide services that can make the customer loyal to the brand. Just making the strategies and implementing those can be said that only half work is done. The rest half is managing and maintain those plans. There are different modes of communication, so it needs to be managed effectively so that all work in the same synchronization to deliver the same message to all the audience. This can be done with the help of proper managing plans. The first step is to identify the right audience Finding the right audience is the best way to make your promotion fruitful. You need to understand who is your audience. what can be done to find the relevant audience for providing services, and who are willing to invest in you. After you find out the answer to these questions, only then you can move on with the second phase of the IMC. The second step is to think of what to communicate The kind of message you send to the customer is very crucial for gaining their trust. You need to have a proper crystal-clear message for audiences. This makes your brand much more authentic. The third step is to plan your message in a way that convinces them Having clear messages will not do, you need to present them in such a way that the audience likes it and get the meaning of it. Make sure that your messages are all properly formatted. The fourth step is to identify the various channel via which you can communicate with them Choosing the best course of action is very helpful in making a promotional platform. It needs to be efficient that it reaches the right person at the right time. The fifth step is to allocate the right source at the right time Investment is needed to be done properly so that ROI gains a profit rather than a loss. So investment needs to be done after analyzing ever aspects of the promotional platforms. Lastly, it’s important to measure the reach of Integrated marketing communication You need to monitor constantly that the promotion is reaching the people or not, doing a blind job is just like walking on the edge of the mountain blindfolded. Conclusion As a whole, integrated marketing communication lays down a bridge between the organization and the audience. Without the IMC informational gap is created which can lead to malfunctioning of the whole organization. There are many strategies that can be implemented to overcome any possible crisis faced by the organization. Each and every detail on integrated marketing communication is given in this article. Image source Read Also: 6 Ways To Increase Real Instagram Followers Without Spending Money! Organic Traffic vs. Paid: Where Should You Focus Your Budget?

Getting The Best Digital Marketing Agency In Singapore For Your Business

The Internet is indispensable for any business in the digital world. Given that customers are increasingly using the internet to locate products and services, companies should be present online. Goods and services searching, procuring, and marketing have been revolutionized by the digital age. Subsequently, an increasing number of companies are moving into the digital world and understanding that digital marketing has become important not only in Singapore but around the globe. Your position in this digital transformation is that it puts you as a business owner/manager in the middle. You can see that digital marketing is a crucial factor in expanding your company but if you have no clue how to handle this intricate environment, it may turn out to be a problem. Here the right digital marketing agency in Singapore is everything. Learn how to select the best digital marketing agency for your business and unlock the potential of the internet in this article. The Competitive Landscape of Digital Marketing in Singapore The influence of the Internet on our everyday lives is such that more and more businesses tend to pay attention to the importance of creating and using effective e-marketing tools. With such changes taking place speedily in Singapore companies are seeking to not only survive but also flourish by adopting digital marketing systems. This part looks at the competitive edge of digital marketing in Singapore and why staying ahead matters for businesses in this dynamic setup. Singapore is renowned for its strong economy and cutting-edge technologies. Such an environment creates a very competitive marketplace. It is also worth noting that companies from different sectors are competing for the attention as well as the loyalty of consumers, and this competition is much more vigorous in the digital environment. The transition from the analog world to the digital world has completely changed how businesses can attract, involve, and transform their clients. However, it means simply being online is not enough for businesses to survive as they need to actively separate themselves from the crowd. This differentiation is now being based upon digital marketing, which offers flexible instruments and information-driven perceptions. In effect, it enables companies to come up with tailor-made strategies that are relevant to each of their target audiences, giving them an edge in the market. Personalization is a very important power to reckon with in the era of consumers whereby the users demand tailor-made experiences. Another thing that gives companies an advantage is the agility of digital marketing. The digital landscape is ever-changing, comprising various new technologies, trends, and platforms. In order to stay ahead in the face of these changes it is a question of making use of them to outperform competition in terms of customer experience too. The Power of Digital Marketing in SG For companies of all sizes in Singapore, digital marketing is synonymous with success. As the online consumer number rises, the online market cannot be skipped. Here are a few reasons why digital marketing is vital: Wider Reach The internet knows no borders. Using digital marketing, you can reach customers around the world, allowing you to increase your customer base beyond physical borders. Cost-Effective Digital marketing is often cheaper than traditional marketing. It enables you to make your budget allocation efficient and select a specific audience to target. Data-Driven Insights The access to valuable data and analytics in digital marketing is critical. Using such data helps you make effective marketing strategies that translate to better results and high return on investment. Competitive Edge With a market like Singapore, digital marketing provides a competitive edge over others through tailored strategies and approaches. This makes you unique and enables you to connect with your audience while building your brand among the leaders in the market. Related: How Can Digital Marketing Increase Your Business? Discovering the Right Digital Marketing Agency Now that we understand the significance of digital marketing, let's explore how you can discover the best digital marketing agency in Singapore for your business: 1. Define Your Goals Before you start your search, it's crucial to have clear objectives. Determine what you want to achieve through digital marketing – whether it's increasing website traffic, generating leads, or boosting sales. 2. Assess Their Expertise Look for a digital marketing agency with a proven track record. Check their portfolio, client testimonials, and case studies. An agency's past successes can give you insights into its capabilities. 3. Range of Services Different agencies offer varying services. Ensure that the agency you choose can cater to your specific needs. Services can include SEO, PPC advertising, social media management, content marketing, and more. 4. Customised Strategies Your business is one of a kind and so digital marketing should follow suit. To work with the agency, it should be ready to build customized solutions specific to your objectives and target customers. 5. Transparency In the digital world, transparency is all that matters. Be sure that this organisation will be transparent about its activities and will make regular reports. It will also keep dialogue with you during the entire campaign. 6. Budget Considerations Though one has to consider cost, one must strike a balance between the budget and the best of services. Quality is usually preferred over quantity in digital marketing. 7. Stay Updated Change is ever-evolving in the digital landscape. Keep the agency abreast of the current trends and technologies in digital marketing. 8. Communication Partnerships require effective communication. Make sure that you can easily contact the agency, and that they respond quickly to your questions. Conclusion It is not a luxury but a necessity to tap into the power of digital marketing in Singapore – a digital world that is experiencing a booming online marketplace. Picking the right digital marketing agency that helps you unlock the potential of the digital landscape could be a game changer. To find the best agency in Singapore for digital marketing of your business, you must first define what you want to achieve, evaluate which agency is the proper one in terms of their experience and then take into account factors such as transparency, communication and others to choose which will Do not miss this chance to leave a trace in the virtual space—start your way now! Contact us for more info. Read Also: Partner For Success: 7 Tips For Choosing The Best Digital Marketing Agency For Your Ecommerce SEO Understanding The Role Of SEO In B2B Digital Marketing: Optimising Your Website For Success What is a Digital Marketing Agency and What Can It Do For You?

The New Wave: Conquer Gen Z with Effective Marketing

Let’s Get Real

Keep Up With Social Media

Create an Impact

Don’t Beat Around the Bush

Go Digitally Native

Takeaway

Should You Hire a Digital Marketing Agency?

How to Get What You Want at Work By Strategic Negotiation

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Strategies for Running a Pet Supply Ecommerce Store

What Is Integrated Marketing Communication in 2020 [Full Guide]

Getting The Best Digital Marketing Agency In Singapore For Your Business

The New Wave: Conquer Gen Z with Effective Marketing

Let’s Get Real

Keep Up With Social Media

Create an Impact

Don’t Beat Around the Bush

Go Digitally Native

Takeaway

Share this Article

Should You Hire a Digital Marketing Agency?

How to Get What You Want at Work By Strategic Negotiation

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related