Strategies for Running a Pet Supply Ecommerce Store

19 August 2019

In the past few decades, there have been major changes in the world and our digital surroundings. While the geopolitics and social interactions of the world are in constant flux, since the beginning of the 21^st century, there have been other types of changes that have occurred. Most of these alterations have come from the rise of Internet technologies around the globe. The web has totally revolutionized the world, from the way people interact with one another to the changes in the job market.

The most important driver of the economy in the 21^st century is the Internet! Everything from local businesses to billion-dollar corporations uses web-based tech to survive. One part of the economy that the Internet has totally transformed is retail. Retail has in large part shifted to e-commerce, and people from around the world have been starting their own e-commerce stores.

Starting Your Own Ecommerce Store

There are numerous reasons why people start their own e-commerce stores, from the flexibility of lifestyle it provides to the potential to have a lucrative business. There is a myriad of products, which can be sold online. However, finding a niche in your products is a sure way to be successful. This is why running a pet supply eCommerce store is such a great idea. People love their pets and pay serious money for them, so pet supplies is an excellent niche that will certainly lead your company to earn immense revenue. However, if you want to be truly successful, you need to see that your organization will stand out amongst all the other e-commerce stores.

Learning How to Set Up Your Business

Once you decide to get a website for your online store, one of the first steps is to invest in a robust and user-friendly e-commerce website. This involves selecting a platform, which will allow your website to look professional, run effectively, and will enable you to organize your products and services. After your site has been launched, the next step should involve designing and executing a strong Marketing Campaign on various digital platforms.

You need to ensure that your E-commerce store highlights the hero products of your brand. For example, if you have an extensive range of liver supplements for dogs, you need to ensure that you are placing these medicines on the banner of your E-commerce store page. This will help customers identify the same and click on the page that will take them directly to checkout.

The marketing campaign should aim to create a holistic and 360-degree digital ecosystem. This ecosystem should reinforce the belief and experiences of the users. For example, your e-commerce platform should be linked to your social profiles and vice-versa. This will help redirect traffic from different mediums at all times. You would also want to adopt a creative content marketing strategy.

Your e-commerce website needs to be-

SEO optimized.
Linked to Social Media Accounts
Have a great blog section (Inbound Marketing)
Be optimized to run Google Campaigns.

Learning about these numerous facets will allow you to effectively market your e-commerce site and will let you display your brand to the world.

Final Thoughts:

As the 21^st century continues to progress, running an e-commerce store will become a more popular career option. In order to be successful in this industry, you need to set up an excellent site, and effectively build your brand with a quality marketing campaign.

Read Also:

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

How to Get More Traffic to Your Amazon Listings

Building a successful business on Amazon requires a decent amount of virtual footfall to your online store. This means generating traffic is one of the biggest priorities for Amazon sellers. But the thought of all the different tactics you can use and implementing them in the right way can feel incredibly overwhelming. We’ve compiled a guide to getting more traffic to your Amazon listings to help you out. First Things First… Know Where You Stand Before you go ahead and implement the different traffic generation tactics out there, it’s important to know where you stand amongst your competitors and in the overall landscape of your industry. There are three things you should do first to set you up for the best success. Do these, and you’ll have a better understanding of what you need to do to stand out to potential buyers and a keen knowledge of the keywords they use to search for products like yours. a) Competitor Analysis: Looking into what your biggest competitors are doing helps you understand where your brand fits in. You can also glean some inspiration for traffic generation techniques that have been working for them. Start by looking into the keywords they’re using on products similar to yours and the words they’re using to describe their products. Your competitors likely have products that show up top on Amazon search results, so following their lead will ensure your products get the same recognition. Start by typing your product into the search bar and exploring the first few results that show up. What keywords do they use? How are they describing the products? Do you notice anything different or better about their listings compared to yours? b) Category Analysis: Category analysis works as a follow on from competitor analysis. It lets you uncover the keywords that are used to describe products like yours. Not only will this give you some ideas for your own listings, but it will help you figure out what makes the popular listings in your industry so successful. If you sell red dresses, for example, type “red dresses” into the Amazon search bar and take a look through the top results. Compare the differences between these listings and yours and identify any particular wording or phrases that crop up often. c) Keyword Analysis: After running competitor and category analysis, you’ll have a deeper understanding of the words your customers are using to search for products like yours. Use a keyword tool to find other relevant words and phrases to use and sprinkle them throughout your product listings, like in your product titles, descriptions, and image captions. You can also use Amazon’s search bar suggestion to find commonly searched for phrases relating to your products. Easy Ways to Increase the Traffic to Your Amazon Listings After analyzing your competitors, product categories, and keywords, it’s time to focus on actually getting traffic to your site. Here are the most effective tactics our clients at Urtasker have used to increase their traffic. 1. Amazon SEO SEO isn’t just a Google thing. After all, Amazon is also a huge search engine, and optimizing your listings will help them show up higher up the results. Amazon rankings take into account a number of different factors, including keywords, how well your products sell, the number of reviews you have, and the quality of the content you have on your listings. To optimize your listings start by: Incorporating keywords into your product titles and descriptions Showcasing high-quality images on your listings Writing clear and concise product descriptions 2. Create High-Quality Content Content marketing is one of the most effective ways to generate traffic to Amazon. This includes activities like writing blog posts, creating downloadables, and recording videos and other kinds of content to share with your audience. Start by creating content that ties into your products. For example, if you sell teapots, why not create a blog post about different tea recipes for “mocktails”? Post this content on your website or blog to attract people from different channels. You’ll attract visitors from Google and social media who might be looking for tea mocktails to make and your posts will then direct them to your store. 3. Leverage Reviews Reviews are one of the number one ranking factors on Amazon. The more positive reviews your products have, the more likely they are to rank high in search results. Reviews are great for two reasons: They help you understand what potential buyers actually want from you - simply scour your reviews for words and phrases they use that you can incorporate into your listings They will push your products up higher than competitors with less reviews Encourage past buyers to leave reviews by sending out a follow-up email, asking them on social media, or using built-in Amazon features like the Review Request tool. 4. Make Use of Amazon’s Enhanced Brand Content and A+ Pages Amazon helps its sellers out by providing a few powerful content features. Enhanced Branded Content lets stores show off their products by adding special content features to their listings. Rather than the usual listing layout, you can brand your product pages and include high-quality images to create a story around your products. This is what a standard product listing looks like: And this is what a product listing using Amazon’s Enhanced Brand Content Looks like: As well as Enhanced Branded Content, Amazon also offers A+ pages which similarly offer sellers the chance to create a story around their products using images, infographics, and other visuals. Here’s an example of an A+ Page in action: 5. Run Amazon PPC Ads Amazon has a range of different ads you can run onsite to ensure your products show up in the right searches (and, therefore, generate more traffic). Sponsored Product Ads show your products above the search results so they’re the first thing shoppers see when they make a search. There are also Headline Ads that allow you to create an eye-catching banner that goes at the top of search pages. Here is an example of a Sponsored Product ad in the search results: To ensure your ads perform at their best, use the right keywords from your analysis, laser-focus the audience you want to target, and set a healthy budget. Be sure to measure and tweak your ads so your results continue to improve. 6. Run Lightning Deals and Promote Your Products on Deal Sites Lightning Deals are a feature that allows sellers to promote a limited number of discounts on a product of their choice during a certain timeframe. This attracts customers who might otherwise not have seen your products. Running promotions like this makes it easier to drive traffic to your products, especially if you want to create a sense of urgency in your listings. As well as Lightning Deals, there are a host of Amazon deal sites that users can sign up for to get products at a discounted rate in exchange for a review. This will expose your product to a wider audience of potential buyers who might have missed it otherwise, and it will provide you with the reviews you need to start bumping your products up the search results. 7. Create Social Media Ad Campaigns Amazon has plenty of onsite ad options to keep you busy, but you can also run ads outside of the platform to drive people to your product listings who aren’t already on the site. Create campaigns with highly-targeted audiences on Facebook, Instagram, and Google, making sure you implement the most popular keywords related to your products. 8. Social Media Marketing Without Ads If you’re not ready to splash out on social media ads just yet or you want to add another spoke to your social media marketing wheel, you can always run organic social media campaigns. Promoting your products on platforms like Instagram, Facebook, Twitter, and LinkedIn helps you reach new audiences and increase visibility on your products. It helps to create a social media posting schedule to ensure you stay consistent with your posts. We recommend choosing just one or two platforms to focus on to start with so you don’t get overwhelmed and spread yourself too thin. From there, you’ll be able to see which platforms resonate best with your buyers and where your products see the best success. 9. Carry Out Email Marketing If you want to generate traffic and build deeper connections with your customers so they keep coming back, email marketing is the most effective solution. With access to buyers’ inboxes, you can share exclusive discounts, launch news, and updates from your brand to keep your products fresh in their minds. What’s more, you can regularly send links to products you think they’d enjoy boosting your traffic and product visibility. 10. Upsell On Your Best-Sellers Your product listings are the perfect place to promote your other products. It’s likely that a couple of your products are more popular than the others, and you can use their popularity to guide shoppers to your lesser-known products. This increases traffic across all of your products and gives you a chance to upsell, which means higher AOV and higher LTV. 11. Affiliate Marketing Affiliates promote your product in exchange for a percentage of every sale they make through their personal link. This benefits both you and your affiliates, which makes it an excellent way to generate traffic. Identify key players in your industry who have an audience suited to your products and partner up with them. Provide them with a unique link they can share with their followers and attribute every sale they make to them. This will help you reach audiences you otherwise wouldn’t have been able to reach and increase your visibility across multiple different segments. Ask your top affiliates publishers to analyze their Amazon Associates affiliate commission data. And then optimize their website's content based on their review. They can do this by integrating their Amazon Associates data with We Can Track into Google Analytics and Google Ads. 12. Influencer Marketing Influencer marketing involves teaming up with top social accounts in your industry and encouraging them to share your products with their pre-built audiences in exchange for payment or another incentive. Identify who the top accounts are in your niche or accounts that have an audience you’d like to connect with and reach out to them with a proposal. Work on building influencer relationships, as these people already have audiences that trust everything they say. As a result, the trust is automatically transferred to any product recommendations they make. Influencers tend to have large followings too, which means you can put your products in front of more people and generate more traffic. Get More Traffic to Your Products: To get more sales, you need more traffic. You can’t put the horse before the cart. However, with these easy tips, you can start implementing traffic generation techniques today to increase the visibility of your products and, ultimately, get more sales. Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Choosing a Quality Prep Center For Your FBA Business Methods of Optimizing Local SEO That Is Essential For Small Business Online Marketing: Selling Your Product And Services Utilizing the Dropshipping Model for Your Ecommerce Business

How To Execute An Effective Video Marketing Campaign

Video marketing is the in thing when it comes to new age advertising strategies. Video marketing is proving to be effective in its marketing duties courtesy of the interactive clips that possess the ‘it’ factor needed to grab the viewer’s attention. This strategy allows you to use short video clips either on their own or amid other videos in video sharing sites such as YouTube. With 70% of marketing firms using videos in marketing, the concept is one to watch out for. Just like any other advertising mode, there are some aspects in video marketing that you can tweak so as to get the best results. How you can effectively execute a video marketing campaign: 1. Focus On The Content: For an effective video marketing campaign, the content is the major driving force. When focusing on the content, ensure it meets the wants of the target audience for it to become more relevant. If you get right on the content, the story behind the video campaign gets a steady foundation and is able to steer itself perfectly. Also, make sure you do not overdo the content to avoid making it appear stuffy or boring. Boring content leads to the viewers losing interest easily which can be a major blow to your marketing. Stuffy content, on the other hand, dilutes the main message which you want to communicate to your audience. 3. Know Where To Fish For Your Audience: Your marketing video’s audience is another key factor that you cannot overlook. Without an audience, your video marketing campaign is simply useless with almost nil traffic conversion rates. As such, you need to know where your target audience lurks and how to effectively get to them. One hub where you can get a decent viewership number is on the various social media platforms such as Facebook, YouTube, and Instagram among others. On the platforms, you can post your videos and take note of the number of views and take advantage of the one that has a high number of viewers. However, do not ignore the other platforms even if they register low viewership as it can do some justice to your overall traffic. Knowing where to get your audience also provides a shadow of their wants and needs, factors which you can integrate into your videos for a hiked viewership. 3. Get A Good Script To Go With Video: A good script is a channel through which your video's content gets perceived easily by your intended viewers. This means that you need to get a good script as a guide for your content. For the script, make it simple and easy to comprehend more so if it is an educative piece. When crafting the video's script, ensure that the first few seconds are really captivating so as to hook the viewer till the end. A boring start will definitely result in a skip hence your message fails to get to your audience. Add some humor to it if possible to make the video less boring. 4. Keep The Videos Short: Another trick for an effective video marketing campaign is to create shorter videos. Apart from being relatively affordable and easy to create, they also grab the viewer's attention to the end. Many viewers seem to get discouraged when they see a video is too long and they may certainly avoid it. A short video has them in the notion that it won't take much of their time hence they go with it till its completion. Always keep in mind that the purpose of the video is to get the attention of the viewer. 5. Get Creative With Your Video: When talking of creativity, the focal point is the use of the available freedom to put in various features to make the video unique. Uniqueness sells and in this situation you cannot get disappointed. You can use animation style videos which are gaining much mainstream acceptance and also they do have a larger audience reach. Animated videos also give you a chance to mash up colors and have a blend of voice-over acts to make the video distinct. For instance, you can use a text to speech software to convert your written text into human sounding voices in different languages across the world. With the help of this tool, you can connect with a wider audience globally. Also to give your videos some character and identity, a watermark or logo might do some justice for you. 6. Get To Know Your Competitors: For any marketing strategy to have the distinction of being successful, it needs to either be on the same level or better than the competitors. This requires you to know what strategies your competition is using to stay on top of the game and come up with a nice plan. Make sure that the strategy you plan to use is not like your competitors for the uniqueness of your brand and to also avoid lawsuits which may arise contesting the similarity. 7. Constantly Update Your Feed: To keep your audience hooked and benefit from a loyal following, you need to constantly update your video feed. At reasonable intervals, upload your photos to satisfy your viewer’s needs for more content. Ensure each content is more interesting for them to keep close in case you drop another gem. Consistency is one area where many content creators hit a miss and you do not want to fall in that hole as it spells doom for your brand. If you cannot manage to be consistent, you can partner up with a consistent brand which provides your brand with some airtime which may come at a fee. Bottom-Line: When executing an effective video marketing campaign, your audience matters the most. Every process from getting the content to getting the right script to accompany the video needs to be viewer-oriented. This helps maintain a large following as well as attract another decent number of viewers who relate to your content. Additionally, when making the video get your creativity game on point to come out with unique content that stands out from the pack. Uniqueness is a point of attraction hence you are sure to get your numbers off the roof if you know your way through. Also, ensure that the video is short and straight to the pint to grab the attention of your audience. A nice video editing tool may help you a ton in making your videos distinct. Video marketing campaigns need consistency to be effective hence keep on bringing more video content to uplift your brand. Read Also: Essentials For Digital Marketing Dos And Don’ts Of Marketing For Technology Companies Importance Of Storytelling In Social Media Marketing

Your Business Needs Marketing To Survive – Here’s Why

Marketing is, as many people argue, the backbone of all business success. Creating and running a business that offers a fantastic service and/or product line is just the beginning. How do you get the word out about your business to attract customers or clients effectively? Marketing is one common factor that all successful businesses share. Without it, business owners are effectively working in the dark. Here Are 3 Prime Reasons Your Business Needs Marketing To build revenue and to continue doing so, people need to know what sort of business you are and why your service or product is worth their time and money. 1. You need marketing to build a strong reputation Businesses need marketing to show potential customers why they're trustworthy and why they're the best at what they do. It can take the form of product demos, customer reviews, or even some persuasive text! Think about advertising we all see daily, whether on social media, TV or elsewhere. It all exists to help convince people that the advertisers are the ones to trust. Reputation is key to driving regular business, too. Marketing isn't just a one-step job. A successful business is constantly growing, always pitching and reaching out to people. Otherwise, the money dries up, and people lose jobs - simple! 2. You need marketing to stay relevant One of the critical principles graduates learn when studying for an online master's in marketing is the importance of relevance. Society - and tastes - move very quickly and change as people develop and age. Regardless of a business' industry or demographic, it's vital to look carefully at technological trends, for example. Relevance is tricky to balance if a business isn't actively communicating with its customers. Market research is crucial when gauging opinion. Marketers need to learn more about why customers invest in specific services and what they'd like to change (if anything). Evolving business marketing is vital to survival. Consider a huge brand such as Kodak, which made billions from traditional photography. As digital photography phased out mainstream photo development, they changed their marketing, pivoting towards printing supplies and selling their own digital cameras. Adjusting to a changing market - and keeping a finger on the pulse - keeps a business alive. 3. You need marketing to make the money From content marketing to active outreach, there are many ways to speak to customers. However, you can't expect to generate revenue if you don't talk to them. Simply running a service and developing products isn't enough. People need to know who you are. Marketing is, essentially, shouting about your business repeatedly, thereby building awareness. Sometimes, it's not even about how loud you shout, but what you shout - and when! Businesses that don't market themselves will only ever have a client pool as large as they currently have. Therefore, the need for marketing experts (and in-house teams) will never go away. The role of a marketer, too, is one that changes day after day - it's always interesting to work. Additionals: Case Study as a Marketing ToolHow to Manage Your Marketing DataWhy A Business Should Use Facebook RemarketingShould You Consider Outsourcing Your Brand’s Marketing Campaign?

Strategies for Running a Pet Supply Ecommerce Store

Starting Your Own Ecommerce Store

Learning How to Set Up Your Business

Final Thoughts:

How Important Inventory Management to Your Ecommerce Store

How to Monitor Your Brand?

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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How to Get More Traffic to Your Amazon Listings

How To Execute An Effective Video Marketing Campaign

Your Business Needs Marketing To Survive – Here’s Why

Strategies for Running a Pet Supply Ecommerce Store

Starting Your Own Ecommerce Store

Learning How to Set Up Your Business

Final Thoughts:

Share this Article

How Important Inventory Management to Your Ecommerce Store

How to Monitor Your Brand?

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related