6 reasons your content is not ranking well on Google

Published on: 02 November 2019 Last Updated on: 13 September 2024

Having a comprehensive strategy based on the content is pivotal when it comes to content marketing. The Montreal Digital Agency is one of the top agencies where the amazing articles, infographics, and the case studies are done in a much more effective way. The content is something that drives the tone as you set it to gain the attention of the audiences. When it comes to the ranking of the content on Google, there are various strategies that are to be maintained for a better result. If the ranking is poor then apparently your content will not exist in the list overall. If you are an interested content marketing person, you must be wondering about how to fix the trouble of what happens or why the ranking drops?

Well, to make your idea sharper and keener we will suggest some points for better content marketing. There are certain strategies you need to keep in mind while you are pushing your content on Google.

Understand you’re potential to write better optimized content

One major reason for the content not getting a proper rank is that you are competing with or against some sort of saturated verticals. The importance of the keyword research for the content strategy must be focused based on the underserved niches or some sort of keywords which has high volume or title ranking. The ideal way of creating content is by focusing on the Bitcoin which is going to face more competition based on a scale other than the topics.

You are targeting only high ranking keywords

The content may not get good engagement if you are only targeting highly competitive keywords. As per the recent conditions of Google, they are going to review all the thousands of content and will keep the unique ones, alone on the pages. The keyword stuffed contents will be gone forever. What is important right now is to bring on table certain unique content which will have the necessary keyword as per the requirement to get it ranked.

You may not have done On-Site SEO

To market, the content using the right keyword must be present. Like for example, you are writing on ‘a restaurant’ and you have stuffed your content with ‘restaurant cleanings’ will never work. Also you require optimizing the content based on the high quality using various optimization ways.

You may not have used enough Backlinks

To market content is not at all easy. You need to do research and use the search engine ranking processes which are the best indicator for your website’s trustworthiness and authority. The essential good link profiles are majorly SEO optimized.

You haven’t yet Optimised you SERP snippet

SERP Snippet is title and meta-description which is highly displayed for each of the searches. You need to optimize your content for each search result. If 3% of the click is increased, believe the fact that is done through this process.

Your content lags behind to match the user requirement

If you are writing a blog or an article, using diverse small business tools with a hope that the content will rank well. If your content is not found do not think that it is irrelevant or bad. No! It is because the user is looking for something else. You need to optimize your content and do strong research before you are writing anything on any topic. If you start with the idea of offering a complete guide to the user, then your content will surely get some views if optimized well.

By periodic revisit to your website, the search results for the important keywords do increase the demand for the content. It is better to always revamp and add new things or update your content with new concepts and ideas. Never over-optimize your content or use unlikely links for gaining more audiences. There were plenty of reasons why a website or content doesn’t work. It is likely to audit every Google Adwords planner to find high traffic and low competing keywords for a proper rank on the first or second page based on your target keywords. Make your content useful with necessary inclusions for a better result!

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Types of Digital Marketing

Marketing is an ever-changing aspect of a business. In the past decade, we’ve seen how modern technology has completely revolutionized the way businesses promote and sell their products and services. In fact, a 2013 study conducted by Adobe noted that 76 percent of people think that marketing has changed more in the past two years than it did the entire 50 years before. This is even more pronounced today as the Internet becomes more pervasive. Indeed, the Internet is a game-changing technology with a tremendous impact on modern marketing. Alongside its ubiquity is the rise of online marketing, which many consider having replaced traditional marketing channels, such as TV, radio, and print ads. More and more businesses now adopt this form of marketing. Statista projected that global spending on digital marketing would reach 306 billion dollars in 2020 and account for the majority of marketing efforts. But while digital marketing has enabled businesses to reach their target audience more readily, the rapidly changing technology and marketing trends have brought in some confusion, especially for businesses that are not well-versed with online marketing. Today, there are numerous digital marketing trends available to marketers and brands. Each of these methods has its unique uses, as well as, pros and cons. For many businesses, deciding on which digital marketing strategy to take is not easy. To help you choose the best direction, an expert from a digital marketing agency, Warroom Inc., explains to us the top five time-proven and tested digital marketing types. Email Marketing: Email marketing is a time-tested type of online marketing. This has been around far longer than other digital marketing techniques. While there have been many changes in the way this campaign is done, it remains very useful. With this strategy, marketers have full control of the message. Email marketing is different from the regular emails you send to a boss or a friend. Marketers use available data regarding a user to come up with carefully crafted and targeted messages based on the recipient’s position in the sales funnel. These emails can range from informational email to product update email to welcome email and many other types. Email marketing not only gets your message across. You can also gather relevant information about your target audience through emails. With this data, you can come up with a more calibrated and more successful marketing campaigns. Content Marketing: Content marketing is considered the foundation of all other types of digital marketing. With content marketing, you need to regularly produce relevant and interesting contents such as social media posts, videos, articles, blogs, and other creative. Quality content is crucial in bringing across your message and keeping your audience engaged. Content marketing is a tricky endeavor. There are a lot of things to consider such as grammar and spelling, effective use of keywords, proper messaging, use of graphics, persuasiveness, etc. Keeping the content relevant, unique and fresh is also crucial in a successful content marketing campaign. Social Media Marketing: According to the 2018 Global Digital suite of reports from We Are Social and Hootsuite, there are 3 billion social media users worldwide. This makes social media a very effective platform for advertising and promoting your brand to consumers. Since users are hooked to social media sites such as Facebook, Instagram, and Twitter on a 24/7 basis, it makes it a perfect place to market and sell your products and services. Aside from the millions of users connected to social networking sites, it is also a cost-effective digital marketing strategy, especially when you’re able to hit the right buttons. The proper use of social media marketing techniques can help ensure that you’re reaching the right audience and get them to use your brand. Search Engine Optimization (SEO) Marketing: SEO Marketing is an essential marketing tool that every business needs. The goal of this marketing campaign is to increase your website’s visibility by placing it on top of search engines, such as Google and Bing. For example, if a user is looking for a dog grooming kit, you want to place your brand on the first page of Google’s result. You need to know what customers are searching for (keyword research) and optimizing your website around those keywords (keyword optimization). This helps boost traffic to your site. Link Building: Among the earliest digital marketing trends, link building can help increase the number and quality of inbound links to your website. This can help improve page views and visits, and ultimately, website or webpage ranking. If you want your product to be easily searchable in search engines, then you need to implement link building strategies. These are just five of the many types of digital marketing out there. Each of these techniques has its own uses that can help you promote and advertise your business. Read Also: Essentials For Digital Marketing The Importance Of SEO Based Digital Marketing Services 7 Proven Marketing Tactics To Increase Your ROI In 2018

Marketing Strategies to Help You Get Endorsements

Getting endorsers for your event is a great way to increase earnings, but event sponsorship provides you with more than just money. In your marketing strategies, you may sell your event to a wider audience and draw into your promoter's connections to attract event-goers you might otherwise overlook if you have the proper sponsors on board. The endorsement also provides a significant return on investment for event sponsors. Inform potential partners that this is a great opportunity to increase their exposure and generate new leads. By designing distinct sponsorship packages, you may even provide each sponsor one-of-a-kind opportunities. Continue reading to learn four marketing strategies for ensuring that your endorsers get the most out of your collaboration. 1. Sponsorships should be Highlighted in Advertising Material Sponsors should be acknowledged in all of your advertising material, both electronic and print. Contemplate including your donors in your event banner on Eventbrite or in social media graphics. Using a free and simple online editor, you can create a bespoke event banner with intriguing graphics, logos from your sponsorships, and event details. Let’s say your sponsors are flexible packaging manufacturers in the UK, you need to ensure that you include them in every advertising item of your event. Creating a good awareness for them will not only help them boost their sales through your readership but also offer you an opportunity to meet more sponsors through their referrals. Because your endorser's monetary contribution assists you in planning and executing your event, you should express your appreciation as the creator. Whenever you make your endorsers more visible, you're reaffirming the value of your collaboration, which aids in the development of a creator-sponsor connection that could go beyond your present event. So, as you make advertising banners for the event, be sure to include your sponsors in the advert. It’s a simple way to show gratitude. In addition, for your backdrop screen, you should also showcase your sponsors as well. 2. Use Digital Platforms to Cross-Promotion Marketing your endorsed event has never been simpler gratitude to social media and everyone benefits. Cross-promotion on media platforms helps you to promote both the event and the products or services of your endorsers at the same time. This could happen prior to, during, or even after your event. Spend some time talking with your sponsor about how you can create a meaningful and reciprocally beneficial social media campaign. To get your marketing strategies to be fruitful just right off the bat, make sure you're making the most of social media so you can stand out in a swarm of posts. To broaden the reach of your event, make sure your postings are posted on both your and your endorser's pages. Select a hashtag for the event that you and your endorsers can use across all of your social media platforms. To generate awareness, hold a tournament or give away a couple of tickets to the event in advance. 3. At the Event, Make a Point of Mentioning Your Endorsers Your event's sponsorship mustn't have to be a behind-the-scenes participant. You can also use their logo, products, and services to enhance your event. During their digital events, Sephora does an excellent job of presenting brand sponsors. Attendees may learn how to improve their skincare routine or create a glam beauty appearance by tuning in to Sephora's webinars, but they can also learn about items from the event's endorsers. Another way to promote sponsorship is to provide gift bags or sponsor items. If your endorsers have free samples to give away, put them in a goodie bag and give them out or mail them to attendees. Set up a booth at in-person events where attendees may get branded things from your endorsers. You might also think of virtual gifts, such as discount codes from endorsers. 4. Connect the Sponsorship with a Well-Known Name in the Industry Examine how you can connect sponsorships and highlighted speakers by holding an event featuring an expert or well-known figure in the field. If you involve your sponsors early in the planning process, they may be able to assist you in finding a high-quality presenter. They most likely already have connections with industry experts or influencers that can bring value to your event while also promoting your business. 5. Have an After Event Meeting With the Sponsors Now that you have had your event and it has succeeded as planned, you need to set up another meeting with your sponsors. This meeting should be done in a week or so after the event(preferably) so that you can give a status report for your event. You also need to inform the sponsors how their products performed, in response to the free samples that were offered to the customers. Give them both the positive and the negative reviews so that they can improve on any areas of weaknesses. You can use a poll system to gather this information for them. 6. Give an After-Event Gratitude Vote Now, as implementing perfect marketing strategies, this is an important section of the whole endorsement. While it is well known to your sponsors that you are grateful, you need to post to your readership how the event was and thank your sponsors for their contribution. The Bottom Line Finally, ensuring that the rewards of being an endorser for an event are evident is the most essential part of maintaining endorsers happy. With the implementation of proper marketing strategies, you'll be much more capable of finding endorsers willing to work with you and more individuals interested in your next event if you do it this way. Best of luck! Read Also: 5 Steps to Building an Influencer Marketing Campaign How To Execute An Effective Video Marketing Campaign Signs Your Traditional Marketing Campaign is Working Why Your Business Should Care About Social Responsibility

The Real Cost of Assortment Planning Mistakes

In the world of e-commerce, there are many practices, concepts, and techniques that can help you boost your revenue and enjoy some extra profits. One of the least mentioned category of mistakes in this manner - and yet one of the most important - focus on the mistakes related to the assortment. In other words, these mistakes include all the wrong moves that e-commerce store owners are making during the buying process. The real trouble of these mistakes is the fact that many are unaware of their real cost. This is why we have decided to guide our readers in on the dangers of improper assortment planning - and how it can be fixed. The key, as you will notice in the sections below, is to optimize the process of buying inventory and therefore match the customer demand in a perfectly precise way. Mistake #1: Using Excel to Track Your Buying Process: One of the biggest mistakes that e-commerce owners make is the use of Microsoft Excel as a way to track their buying. Even though this seems as a logical way to organize your buying process, spreadsheets are generally a bad way to organize your information. Speaking of, anything that contains information in categories (added manually) has to be automated. In times when e-commerce owners are experiencing a magnitude of orders online, adding buys manually is time consuming - which is why it needs to be automated. Mistake #2: Improper Arrangement of Clusters: Clusters are the next mistake we are focusing on, and one that is tremendously big nowadays. The main way in which e-commerce managers are making it is by assigning every store to a single cluster - which needs to be reorganized. More importantly, products need to be clustered at a product class level, and use the information in quantities (before the assortments are bought). By doing this, you can link the buying process to the actual allocation and eliminate problems before it’s too late. Mistake #3: Inter-Store Inventory Balancing: If you ever caught yourself in a situation where you are losing sales in on store due to your lack of stock for a particular item, you are probably having the same product sitting and collecting dust on the shelves of another store (if you manage more than one store). At this point, the best way to solve this problem is by a simple trick - which does not involve the purchase of new inventory or the elimination of the inventory in one store so that it can be moved to another. Alternatively, you should use a smart predictive analysis engine and a tool that is known as “Inter-Store Inventory Balancing” to analyze every single influencing factor of your retail supply chain. As an advanced form of analytics, a tool like this will recommend the optimal inter-store transfer schedule so that you move merchandise from one store to another (from low to high demand). Mistake #4: Going Big (Instead of Going Custom): A lot of multi-channel retailers are nowadays focused on the “best rated” programs and solutions for optimizing their assortment planning. And while in most of the cases programs like these are built to last and cover as many aspects of product assortment as possible, they usually lack the functions that are needed in specific situations. For example, these programs often fail to calculate hundreds of algorithms on the kind of Big Data that today’s omni-channel retail products are able to churn out on a daily basis. Therefore, the general conclusion that we can all take from this mistake is to properly analyze your needs and implement a solution to analytics that works for you as you scale your business, is end-to-end integrated and coordinated between your merchandising and marketing. Final Words: At the end of the day, we all must accept the fact that mistakes linked to product assortment happen all of the time - and there is no harm in admitting that. As a retail expert, however, you should always be able to know how to fix them. Your assortment needs to be consistent, scalable, matching your needs and optimized for your specific customers. This is what proper assortment planning is all about. Ultimately, it is what will help you determine how much of your merchandise should be placed on your shelf. The end result of proper planning goes a long way - mostly resulting in increased sales and improved customer satisfaction. Read Also: Avoid These 5 Mistakes Before Starting An SEO 7 Proven Marketing Tactics To Increase Your ROI In 2018

6 reasons your content is not ranking well on Google

Understand you’re potential to write better optimized content

You are targeting only high ranking keywords

You may not have done On-Site SEO

You may not have used enough Backlinks

You haven’t yet Optimised you SERP snippet

Your content lags behind to match the user requirement

Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Getting a Return on Investment From Using a Trade Show Booth

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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5 Types of Digital Marketing

Marketing Strategies to Help You Get Endorsements

The Real Cost of Assortment Planning Mistakes

6 reasons your content is not ranking well on Google

Understand you’re potential to write better optimized content

You are targeting only high ranking keywords

You may not have done On-Site SEO

You may not have used enough Backlinks

You haven’t yet Optimised you SERP snippet

Your content lags behind to match the user requirement

Share this Article

Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

Getting a Return on Investment From Using a Trade Show Booth

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related