6 reasons your content is not ranking well on Google

Published on: 02 November 2019 Last Updated on: 13 September 2024
content marketing

Having a comprehensive strategy based on the content is pivotal when it comes to content marketing. The Montreal Digital Agency is one of the top agencies where the amazing articles, infographics, and the case studies are done in a much more effective way.  The content is something that drives the tone as you set it to gain the attention of the audiences. When it comes to the ranking of the content on Google, there are various strategies that are to be maintained for a better result. If the ranking is poor then apparently your content will not exist in the list overall.  If you are an interested content marketing person, you must be wondering about how to fix the trouble of what happens or why the ranking drops? 

Well, to make your idea sharper and keener we will suggest some points for better content marketing. There are certain strategies you need to keep in mind while you are pushing your content on Google. 

Understand you’re potential to write better optimized content

One major reason for the content not getting a proper rank is that you are competing with or against some sort of saturated verticals. The importance of the keyword research for the content strategy must be focused based on the underserved niches or some sort of keywords which has high volume or title ranking.  The ideal way of creating content is by focusing on the Bitcoin which is going to face more competition based on a scale other than the topics. 

You are targeting only high ranking keywords

The content may not get good engagement if you are only targeting highly competitive keywords. As per the recent conditions of Google, they are going to review all the thousands of content and will keep the unique ones, alone on the pages. The keyword stuffed contents will be gone forever. What is important right now is to bring on table certain unique content which will have the necessary keyword as per the requirement to get it ranked. 

You may not have done On-Site SEO

 To market, the content using the right keyword must be present. Like for example, you are writing on ‘a restaurant’ and you have stuffed your content with ‘restaurant cleanings’ will never work.  Also you require optimizing the content based on the high quality using various optimization ways. 

You may not have used enough Backlinks

To market content is not at all easy. You need to do research and use the search engine ranking processes which are the best indicator for your website’s trustworthiness and authority. The essential good link profiles are majorly SEO optimized.  

You haven’t yet Optimised you SERP snippet 

SERP Snippet is title and meta-description which is highly displayed for each of the searches. You need to optimize your content for each search result.  If 3% of the click is increased, believe the fact that is done through this process.  

Your content lags behind to match the user requirement

If you are writing a blog or an article, using diverse small business tools with a hope that the content will rank well. If your content is not found do not think that it is irrelevant or bad. No! It is because the user is looking for something else. You need to optimize your content and do strong research before you are writing anything on any topic.  If you start with the idea of offering a complete guide to the user, then your content will surely get some views if optimized well. 

By periodic revisit to your website, the search results for the important keywords do increase the demand for the content. It is better to always revamp and add new things or update your content with new concepts and ideas.  Never over-optimize your content or use unlikely links for gaining more audiences.  There were plenty of reasons why a website or content doesn’t work.  It is likely to audit every Google Adwords planner to find high traffic and low competing keywords for a proper rank on the first or second page based on your target keywords.  Make your content useful with necessary inclusions for a better result! 

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

video marketing

8 Powerful Reasons You Need To Use Video Marketing

In 2021, we recently carried out a study that would help us to determine how important video marketing is going to be. Once we carried it out, the results were totally clear to us. More than 63% of all businesses have agreed that they use video marketing, and at least 82% of them believe it helped them. That clearly tells you whether video marketing is now an essential resource for businesses or not. Video has quickly turned out to be one of the most popular forms of content in the market. 83% of all businesses have agreed that video marketing offers them a better ROI. Video marketing is a staple skill these days, and undoubtedly you can benefit from it. If you are running a business, then it can be one of the keys to success in the long run. Before you start to plan a video marketing campaign, here are the 8 powerful reasons you should use it. 1. Boosts Conversions and Sales Videos can help you earn a serious amount of money. When you are adding a video to your business landing page, it can increase the conversion by 80%. Videos have the unique ability to lead to sales generation and improve the overall traffic to your website. Videos contribute to better sales and convert the incoming traffic into potential customers. We have seen that 74% of all the users who watch an explainer video on a landing page are more likely to purchase the business. So, when you have a video on your website, people are more likely to shop from your inventory. That directly impacts your sales and revenue. 2. Video Delivers Great ROI  Whenever you plan to spend some money on a marketing campaign, you would expect a decent ROI on your spending, right? In terms of getting the best ROI, video marketing is the best as more than 83% of all marketers have agreed that they receive far better ROI from it. Even though it is not a cakewalk to create videos and edit them for the best results, it definitely can pay off your hard work with better outcomes. One of the best things about video marketing is that you don't need to create the best-looking videos using the most expensive stuff. But, the overall content should be engaging, and you can use a simple video maker to create it. 3. Google Loves Videos One of the top reasons why the best website in the world always pays a lot of attention to videos is because Google loves videos. Yes! Videos directly affect the number of time visitors spend on your landing page, and Google tracks that. The more time a visitor spends on your website, the higher your chances of getting a better rank. You will be surprised to know that your website has a 53 times greater chance to rank in the top-tier results on Google if you embed a video on your website. So, your online traffic can also see a massive increase. 4. Attracts Mobile Users More than 90% of all users watch videos from their mobile phones. The number of mobile phone users has grown a staggering 233% since 2013. YouTube also reports a 100% rise in the number of users watching videos from their mobile phones. So, if your business does not focus on mobile users, you are missing out on a huge opportunity to attract brand new customers. With the help of video marketing, you can easily reach out to them and find the target audience for better reach and reliable exposure. 5. Draw Attention of New Audience If your business can't attract new customers over time, it becomes very difficult to sustain in this competitive world. So, video marketing can help you out in this matter. Professional, explainer and informative videos help attract new people to your business over time. They can also target the right people with the help of audience tracking and reach out to more people via advertising. The more audience you are able to attract to your business, the better it is for your growth. Video marketing also significantly impacts social media platforms where you can find a huge opportunity to attract a new audience. 6. Helps You build trust Trust is one of the pillars of success when you are running a business. If your customers don't trust your brand, then it won't be long before you have to shut shop. When you build a good and positive relationship with your customers, they turn loyal to your business. That is why you can retain them for a longer period of time. Video content can help you in this endeavor. They allow you to bring forward a story and intrigue the people in a more effective manner when compared to other means of content like texts or pictures. Videos help to establish deeper feelings and connections towards your brand over time. 7. Helps You Explain Easily Being able to explain a new service or product can be one of the reasons why a business turns out to be successful. If your audience is not sure of what you are trying to say, you won't be able to generate more sales and revenues. Videos help you make your audience understand clearly about your products and services. You will be able to explain complex concepts with greater ease and make them understand how you can help them in a positive light. You can even use animated videos for your cause and generate a better response from your target audience. If a person can understand how a product will help them, they will show more interest in it. 8. People Share Videos Easily Videos become viral very fast. Be it a story or a live video, people share them with their friends or on different platforms more than any image. Thus, your video reaches people faster than you actually think! The Bottom Line So, these are the top reasons why a business needs video marketing in 2021. Make sure to go through all the points and find out exactly how video marketing can influence a business. If you can implement video marketing the right way, it will surely help your business achieve more success in the coming days. Read Also: The 7 Most Common Email Marketing Mistakes Which Network Has The Longest Life For A Piece Of Content? How To Plan A Promotional Event For Your Business? – Steps & Key To Success

READ MOREDetails
Wasting Money on Marketing

Ways That You are Wasting Money on Marketing

Marketing is vital to every company's success. Without the correct marketing strategies employed, no one will know about your business. Even if you have high-quality products, no one will care about them since they do not know that your business exists in the first place. It is true especially for small companies that are yet to create a name in the industry. Allotting money for marketing plans could boost your success. Make sure though that you spend it wisely; otherwise, you will be wasting the opportunity to advertise. You started marketing without a strategy: Not all marketing strategies work. Some of them are expensive, but you do not see the results. Others are free, but the tactic could attract a lot of people. The marketing plan is a long process that begins by researching the people that you are targeting. You need to know what they want and what advertising strategy appeals to them. For instance, if you decide to release a video ad online, it needs to be short and concise. Within that short time, you can capture attention if you have a strategy; otherwise, no one will watch it. You are not spending enough money: If you think of using a portion of your budget for marketing, you need to go all-in; otherwise, you are wasting the opportunity. Some marketing strategies are expensive and require you to invest a lot. However, you also build your company's name in the process. For instance, if you want media coverage in a massive event that is going to happen in your area, you need to spend money to be a major sponsor. If you are going to release a TV commercial, you need to spend money on quality production. You still need to be smart in determining how much to spend, but you cannot keep reducing the budget. You expect quick results: The problem when some people spend money on advertising is that they expect results right away. It does not work that way. When you advertise, you need to wait for a while before you see things go in the right direction. The reason why it is essential is that some people decide to give up and stop spending when the advertising efforts are still going on. Once you choose to use an advertising strategy, you cannot abandon it in the middle of the process just because you think it is not working. You are spending everything on one strategy: It would be a disaster if you invested all your money in one marketing effort, and it failed. Diversifying your tactics will help a lot. If you think that online marketing works, you can invest in it. However, you cannot assume that it will be successful. As such, it also helps if you spend money in other areas like the use of conventional marketing methods. You can try garment t-shirt printing since it is a proven technique that many businesses still use. You may also start giving out flyers and posters. Be careful in using your money for marketing and make sure you are investing it in the right way. Read Also: Top Tips For Making Business Purchases 7 Social Media Tips For Your Business Dos And Don’ts Of Marketing For Technology Companies The Importance Of Saving: The Bedrock Of A Bright Financial Future

READ MOREDetails
Digital marketing

Should You Hire a Digital Marketing Agency?

You could have the most astounding business, offering the most elite products or service, but if your consumers cannot find you, how will they experience what you have to offer? Digital marketing is the latest way of marketing your business. Why? Because more than 3 billion people in the world use the internet. Digital marketing agencies specialise in online strategies to get your website found. They use paid searches, search engine optimisation (SEO), the creation of content and social media in order to drive more traffic to your website. More traffic means more purchases, more customers and more revenue. But why do you need a digital marketing agency? You have a pretty savvy marketing assistant promoting your company, that’s enough right? No, not if you want to beat your competitors.  Search engines such as Google are always changing how they rank and who should be placed higher. This makes optimisation ever-changing. Social media’s are constantly modernising algorithms and changing features. In a continually changing and fast-paced digital world, it can be hard to keep up with digital marketing strategies, as well as run your business. You want to be the best in your game right? You want maximum profits and up-to-date strategies. Here is how a creative digital marketing agency can do this for you. SEO If someone is looking for something online, where is the first place they will go? Search engines. The most popular being Google, receiving over 3 billion online searches on a daily basis. If your website isn’t created to work well in a Google search, it’s going to be very difficult for people to find you. SEO is an organic way to gain traffic because you’re not paying for it; you are just optimizing your site to rank higher on search engines. Keyword placement and gaining backlinks to your site are the main ways a digital marketing agency will SEO your website, but with ever-changing Google Algorithms, it requires consistent updating. Read also: Avoid These 5 Mistakes Before Starting An SEO Improve Your Local SEO Via Content Marketing Methods Of Optimizing Local SEO That Is Essential For Small Business Social media A digital marketing agency also provides social media management. Knowing what social media platforms are best for your company is one thing, but being able to use them effectively to successfully promote a campaign is another. If utilised correctly, social media is a great way to stay connected with customers, reach out to new customers and let people know exactly what your business is doing. Social networking is a powerful tool with 2.34 billion social media users worldwide. Knowing how to encourage people to share your content on social media can make your business visible to thousands of the sharers’ friends that may not have ever seen your products or services otherwise. There’s specific do’s and don’ts to a social media campaign and accidently doing some of the don’ts could have detrimental effects on your business’ reputation. Read also: Which Backend Keys Makes Social Networking Sites & Apps Works Smoothly Social Media Marketing Role In Technology Content Writing content for digital marketing has to be done in a certain way. You may think it’s good to be creative with your content writing detailed descriptions and drop-intros to hook and engage your readers. However, if you don’t optimise it to the web, you won’t have any readers to hook. It is not about cramming content with keywords, but about using them in the correct way to keep the quality and creative content, but also publish and promote your content well. Digital marketing agencies write all of your on-site and off-site content in an optimised way. They create the right content for your correct audience for you through research of keywords used by your consumers and exploration of what your competitors are doing to make sure you are always number 1. A digital marketing agency is a helping hand in promoting your business the way you know it deserves to be. They have the advantage of knowing their way around the complex digital world so that they can make sure your business is recognised, promoted and established in the digital marketing world. Read also: Improve Your Local SEO Via Content Marketing Some Powerful Attributes That A Website Must Have In Its Content

READ MOREDetails