Exploring The Different Types Of Digital Marketing Strategies

Published on: 13 December 2018 Last Updated on: 25 January 2022
Digital Marketing

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today.

1. Social Media Marketing:

Social Media Marketing

Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers.  Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers.  LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the ‘visual’ business.

There are different approaches in which one can use to target audiences on social media.  Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented.  Some understanding of social media marketing is however needed to make the most out of this strategy.

2. Email Marketing:

Email Marketing

Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date.  There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list.

A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities.

While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses.

3. Search Engine Optimization and Search Engine Marketing:

Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today.  SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience.  A properly executed SEO plan can see your page/business show up on the top pages of a search result.

Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means.

4. Content Marketing:

Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action.  The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time.

Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product.

5. Influencer Marketing:

This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product.

Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales.

6. Mobile Advertising:

With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences.

These are just but some of the popular digital marketing strategies in use today.  Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these.  You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online.

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Best Ways To Market Your Small Business Online In 2024

The Best Ways To Market Your Small Business Online In 2024: A Guide

As we step into 2024, the digital landscape for marketing a small business continues to evolve at a rapid pace. Navigating this dynamic world can be daunting, yet small business owners need to stay ahead of the curve. In this comprehensive guide, we’ll explore the most effective online marketing strategies tailored for small businesses in 2024. From leveraging social media platforms to exploring emerging digital trends, we’ll provide you with actionable insights and tips to enhance your online presence and connect with your audience. Whether you’re a startup or an established business looking to expand your digital footprint, these strategies will help you maximize your online marketing potential and drive your business forward. Harnessing The Power Of Social Media: Beyond The Basics  Social media remains a powerhouse for small business marketing, but it’s no longer just about having a presence – it’s about strategic engagement. Businesses should focus on platforms where their target audience is most active and tailor content to suit each platform’s unique environment. Interactive and visually appealing content, such as live videos, stories, and AR filters, can significantly boost engagement. Additionally, leveraging social media analytics tools for insights into customer behavior and preferences is crucial. By creating a strong, authentic brand voice and engaging directly with customers through comments and messages, businesses can build a loyal community, turning followers into customers. WhatsApp Marketing: Connecting with Customers On A Personal Level  WhatsApp marketing continues to stand out as a highly effective tool for small businesses, especially when leveraging advanced WhatsApp marketing software. This software enables businesses to automate and streamline their communication, making it easier to manage large volumes of messages and maintain personal connections with customers. Features like automated responses, chatbots, and broadcast lists allow for efficient and personalized communication at scale. Businesses can use these tools to send timely updates, promotional messages, and personalized greetings, enhancing customer engagement. Additionally, WhatsApp marketing software often includes analytics capabilities, helping businesses to track engagement and refine their strategies. By utilizing this software, small businesses can maximize the impact of their WhatsApp marketing efforts, fostering stronger customer relationships and loyalty. Email Marketing: Personalized Way Of Marketing A Small Business  Email marketing continues to be a vital tool for small businesses, with personalization at its core. Crafting personalized emails that resonate with your audience can significantly increase open rates and conversions. Segmenting your email list based on customer behavior and preferences allows for more targeted and relevant messaging. 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Local SEO is especially crucial for small businesses, so ensure your local listings are up-to-date and you’re leveraging location-based keywords. Remember, SEO is a long-term strategy; consistent efforts and staying updated with Google’s algorithm changes are key to success. Video Marketing: The Era Of Authentic Storytelling  Video marketing continues to dominate in 2023, with a shift towards authentic storytelling. Customers crave genuine, relatable content, making it essential for small businesses to create videos that resonate on a personal level. Focus on producing high-quality, informative, and entertaining videos that showcase your brand’s personality and values. Platforms like YouTube, Instagram, and TikTok offer vast audiences for diverse video content, from educational how-tos and product demos to behind-the-scenes glimpses and customer testimonials. Live streaming also presents an opportunity for real-time engagement. 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With the majority of online interactions occurring on mobile devices, ensuring your website and content are mobile-friendly is crucial. This includes responsive web design, fast loading times, and easy navigation. Mobile optimization extends to all aspects of your online presence, from emails being easily readable on mobile devices to ensure your social media content is engaging on smaller screens. Additionally, consider mobile-specific strategies like SMS marketing or mobile apps to further engage your mobile audience. Catering to the on-the-go consumer can significantly enhance user experience and increase engagement and conversions. Final Thoughts In the ever-evolving world of online marketing, making data-driven decisions is key to success in 2024. Utilizing analytics tools to track and analyze your marketing efforts is essential in understanding what works and what doesn’t. Regularly review metrics such as website traffic, conversion rates, engagement rates, and ROI across all your marketing channels. This data allows you to refine your strategies, allocate your budget more effectively, and personalize your marketing efforts. Staying agile and responsive to data trends can help you stay ahead of the competition. In a landscape inundated with information, the ability to decipher and utilize this data effectively can make a significant difference in the success of your small business’s online marketing efforts. Read Also: Optimize Your Small Business Revenue by Taking These Steps Basic Small Business Tips for Noobs Who Want to Start a Venture in 2020 How to Empower Your Small Business through Digital Marketing?

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Brand monitoring

How to Monitor Your Brand?

On the Internet, to be particular on social media, everyone and anyone can share views about your brand. One thing you need to understand is that this information will reach a vast audience. Most of the information that people share on social media go viral. Brand monitoring is the best way forward if you want to keep on top of this information. What is brand monitoring? Brand monitoring refers to the process of monitoring several channels to find out various mentions of your brand and asses what people have to say about your products or services. It can include complaints on social media or a newspaper article about a merger, among other things. The role of brand monitoring is to respond and act on the mentions you get. It can assist you to jump on good publicity or spot a crisis before the situation worsens. It will also give you valuable insights on how the market views and talks about your products. We can also define brand monitoring as a business analytics process that monitors various channels on the media or web. It helps users to get information about the brand, products, and all the things that are connected to your brand. It will allow you to monitor the reception and reputation of your brand by your target demographic, consumer base, and the general public. You have to strategically and regularly investigate online resources and media to help you react to the various sentiments your brand and of your competitors experience. You have to proactively monitor the reputation of your brand and react to customer and press concerns to enhance trust in your brand. Why do you need to monitor your brand mentions? Identifying and Addressing Infringers: These people always look at the popularity and name of your brand to ride on it. Web monitoring will help you to identify these infringers who adopt confusing domain and brand names that resemble yours. 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It will show you the best resource when it comes to brand mentions. Find out the places where people just watch and where people communicate most of the time. LexisNexis Print media and tracking broadcast are quite tricky unless you have people reading all the newspapers and watching all channels. LexisNexis is one of the best tools for monitoring these two elements. They will assist you in tracking mentions on several publications and in analyzing the results. Source LexisNexis is a big organization, which helps some of the biggest brands explore analytics, data, reporting and monitoring. It helps in identifying the quickest trends and news breakouts (viral content) and informs brands of advertising opportunities. The smart and easy interface helps brands understand metrics and take detailed steps as to the nest strategies. Google Alerts Google Alerts is an easy and free social media monitoring tool. You will need to input a keyword and you will get an alert when a person uses it on the website. It offers mentions but has no long-term overviews and analysis. Google Alert is an absolutely free tool that will help you get mentions about your brand in a small, yet significant way. Please do not expect this tool to be as powerful or potent as some of the best ones on the list. It is free and should be expected to be basic. TweetDeck This tool is great for community managers who use Twitter but also does brand monitoring through Twitter. Setup search columns to give you live feed once the things you specify get mentions. A free tool is ideal for brand mentions. This was an independent tool, which was later acquired by Twitter. This is a great platform to align your Twitter mentions and activities. The dashboard is clean, precise and easy to use. Once you start using TweetDeck, it will be difficult for you to go to other platforms like HootSuite, Buffer or anyone else. Why Famm.io stands apart from the crowd? Over the last three years, I have used several brand-monitoring tools on the market. What makes Famm.io stand out is the multi-functional capabilities. You are not only allowed to see your brand but also integrate content resources and competitor strategies in your dashboard. If you are looking to run Influencer Marketing campaigns, Famm.io helps you find your brand mentions not only on search but also on social. However, for me personally, the best part about Famm.io is the possibility to reach out to different Content Creators. You can look for content creators, not only in your niche but also in different niches. The capabilities of Famm.io can help your brand manage its online reputation in a successful manner. It can also help you reach disgruntled users or employees before they can do too much damage. This will help brands maintain good relations with their audiences and tackle PR nightmares before they get too big. Conclusion: Brand monitoring became a trend in a recent couple of years. It brings value as a marketing and PR component as well as a steady approach for brand awareness strategy. What can be more important than benefits for users, a brand’s value and its reputation? Overall, tools enumerated above are trustworthy enough and good for analysis and building marketing strategies and social media campaigns. All of these online assistants insulate from the needless search offering the selection of on-demand features. Read Also: Winning Tactics To Build A Competitive Service Delivery Website Reasons Why You Should Implement Wireless Monitoring System

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B2B Marketplaces

Top 10 B2B Marketplaces to Grow Business!

B2B marketplace has become the best platform for wholesalers, retailers, or buyers to trade. It has helped so many sellers to reach their expansion selling goals. To sell your product or services through these platforms, you will have to create an ID on a particular website. The platform will work as a broker or commission agent. The best thing is that you can sell your product or services worldwide. Here we have listed the top 10 platforms, which will help you to grow your business. Here are the top 10 B2B marketplaces to grow business: 1. alibaba.com: Alibaba.com stands at the top of this list because it is considered the best leading b2b platform. Jack Ma and Pang Li, these two Chinese people founded this marketplace 18 years ago and since then offers a broad range of B2B services all over the world. It is also considered the best platform for related services, including B2C and C2C. 2. eWorld Trade: Eworld trade is also one of the best leading trade platforms for today's generation. It is because it has made the process more reliable, worthy, and secure. The well-established trade platform also offers a broad range of eCommerce services. 3. TradeLeaves: TradeLeaves makes Cross Border and Domestic Trade simple through its online platforms comprising of Marketplace, Business Listing, Information Services (BLISS), and Classifieds. TradeLeaves user-friendly digital platforms make increased visibility and exponential growth a few clicks away. TradeLeaves supplements the online platforms with its own professional services and escrow services as well as third-party services. Simply put, TradeLeaves makes it easy to buy and sell anywhere in the world—cross border or domestic. 4. EC21: The Korean counterpart also offers a broad range of marketing services all over the world. The head offices of EC21 are located in China, Russia, Malaysia, and India. Over 2 million people are engaging in services, including overseas marketing, trading educational seminars, and national cooperation. 5. TradeIndia: TradeIndia is an India-based marketplace platform that stands next to IndiaMart. It has participated in national and international trade events and offers a vast range of services, including DialB2b, Call Me Free, trade alerts, credit reports, and lead reports. 6. IndiaMart: One of the most India-based leading marketplaces is Indiamart, which is continuously growing since its foundation. There are more than 1.7 million visitors recorded on this platform and taking services like B2B and B2C. 7. En. Ofweek: The China-based marketplace is still growing but also has gained so much popularity in the electrical components trade all over the world. The fresh B2B marketplace contender is known as an in-depth reporting marketplace for its sellers. If you want to expand your business in China, you first know everything about the Chinese market. Click here to access china insight. 8. Global Sources: One of the most leading marketplace platforms of some prime countries offers a broad range of import/export services. In the countries where it is working, it has claimed millions of visitors a month and also offers a unique role in the GDP growth of those countries. 9. DHGate: Other China-based service providers have more than 40 million products listed on their trading platform. There are more than 1 million Chinese suppliers are trading with over 10 million buyers of 230 countries. DHGate is considered the most reliable platform that offers valuable benefits to both the buyer and the seller. 10. Amazon: Amazon was introduced as an e-store for purchasing several goods for personal or commercial use. The company noticed that people are showing a lot of interest in their service then they decide to start the B2B process, and now it is one of the best growing and leading trading platforms of India. Conclusion: Here is the list of the top 10 B2B marketplaces that are working all over the world. These platforms are considered the most trustworthy service provider. One can choose any of the above-listed platforms to start a new journey of earning more and more profit through the online selling method. Read Also: Why Should You Hire a B2B Digital Marketing Consultant? How a B2B Payment Solution Can Aid Your Ecommerce Company? The Right B2B E-Commerce Platforms to Sell Your Used Machinery

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