How to Use Personalization Tags in Klaviyo Email Templates for Higher Click Rates

Published on: 28 May 2024 Last Updated on: 12 June 2024
klaviyo email

Email marketing is a field, truely competitive in nature. It seizes the interest of subscribers along with encouraging them to get up close and personal with your content. Let me tell you an effective way of achieving this- personalization.

Klaviyo has recently gained momentum for being the leading email marketing platform. Not only does it provide robust tools that give life to your boring email templates, but it also uses tags.

Some of these tags use the dynamic insertion of individual subscriber data. In this comprehensive guide, we are going to dive into multiple ways of using personalization tags in Klaviyo email templates.

Stick to us till the end if you want to comprehend the basics of personalization tags. Get a detailed idea about how to implement advanced techniques and various other useful strategies. Let’s get started, then!

Understand the Basics of Personalization Tags

Basics of Personalization Tags

In general terms, personalization tags refer to placeholders in an email template that get replaced with some specific information related to your subscriber list. These tags usually include the subscriber’s name, recent purchase, and even the location.

For instance, rather than beginning the email with a typical “Dear Customer” statement, use tags like “Dear [First Name],” which makes the email look more personal.

Klaviyo uses personalization tags that are super easy to use. You can either insert them directly into your templates or in other email drafts.

For example, typing “{{ first_name }}” in your template will automatically replace it with the subscriber’s first name when the email is sent.

The change might look small, but it makes an enormous difference in the emails you receive, giving the impression of a more customized email.

The correct use of these tags assists in building a positive connection with your audience. If subscribers see their personal name or details, they are more likely to open the email and even click on links. 

Now, this is exactly why personalized emails are much more popular than custom emails.

All in all, understanding and using personalization tags is the initial step in making your Klaviyo emails more engaging and effective. 

With basic tags like the subscriber’s name or location, you can start to see an improvement in your email open and click rates. This sets the foundation for more advanced personalization strategies.

Personalize Subject Lines for Better Open Rates

Subject lines are initial elements a subscribers see, so making them personal can greatly increase your open rates. In Klaviyo, you can use personalization tags to include the subscriber’s name or other relevant information in the subject line.

For instance, you can use “Hey {{ first_name }}, See What’s New Just for You” instead of a common subject like “Check Out Our New Products.”

Such an approach gives your email a more personal touch, and people are likely to open it. When people see their name in the subject line, they are more likely to open the email because it feels like it was written specifically for them.

And that’s not all! There is a plethora of data that makes your subject line more engaging. All it takes it to look for all those data. For example, you can take subscriber’s location into account and pitch them with a more personalized email.

Another example could be using recent activity data. In case the subscriber recently viewed some product on your website, you can create a subject line like “Still Interested in {{ product_name }}? Get It Before It’s Gone, {{ first_name }}!”

Amazing, right?

This not only personalizes the email but also reminds them of something they are interested in, increasing the chances they will click through.

By using personalization tags in your subject lines, you make your emails more appealing and increase the likelihood that subscribers will open them, setting the stage for higher engagement and click rates.

Tailor Email Content to Individual Preferences

Tailor Email Content

After you grab the attention of your subscribers, it’s time to give it a much custom touch. Now, the next big thing is to make the content list of your email more engaging.

Klaviyo lets you use personalization tags within the email body to create a more customized experience for each recipient.

The third instance is to begin your email with a friendly greeting like, “Hi {{ first_name }}, we noticed you enjoyed browsing our selection of {{ category }} products!” This approach makes the reader feel acknowledged and valued.

Using personalization tags effectively is important as it helps subscribers make an informed decision about further purchases. 

For instance, “Since you loved {{ previous_product }}, we think you’ll also like these new arrivals.” This not only personalizes the email but also showcases products that the subscriber is more likely to be interested in, increasing the chances they will click on the links.

Make extra effort to customize special offers and discounts. For example, “As a thank you for being a loyal customer, {{ first_name }}, here’s a special 10% off on your next purchase of {{ favorite_category }} items!” 

This type of customization makes the offer feel exclusive and tailored to the subscriber’s preferences, encouraging them to take advantage of the deal.

Customizing your email content to align with the preferences and actions of individual subscribers can cultivate a more captivating and pertinent experience, resulting in elevated click rates and enhanced overall email efficacy.

Use Behavioral Data for Triggered Emails

Employing behavioral data to deploy triggered emails represents a potent strategy for amplifying click rates. Klaviyo simplifies the process of setting up these emails; all you have to do is use its user-friendly interface and other features. 

With Klaviyo’s email templates tailored for such triggers, businesses can effortlessly configure automated emails triggered by specific subscriber actions, like browsing a product page, adding items to their cart, or completing a purchase. 

Such automation ensures timely and personalized communication, thus leading to greater engagement and driving higher click rates.

For example, if a subscriber explores a product page without completing a purchase, you can send a follow-up email containing a personalized message such as: “Hi {{ first_name }}, we noticed you were checking out our {{ product_name }}. Here’s a special discount just for you!” Including a discount code or highlighting product features can entice them to return and complete the purchase.

Another scenario involves leveraging cart abandonment emails. In case a subscriber adds items to their cart but doesn’t finalize the purchase, you can send a customized email prompting them to complete their order.

Take, for example, a message that can send a reminder email: “Hi {{ first_name }}, you left something in your cart! 

Don’t miss out on {{ product_name }}.” Including images of the abandoned products and a direct link to the cart makes it easy for them to pick up where they left off.

Post-purchase emails are also effective. After a purchase, you can send a thank you email with product recommendations: “Thanks for your order, {{ first_name }}! Based on your recent purchase, you might also like these items.” This keeps your brand top-of-mind and encourages further shopping.

Utilizing behavioral data to deliver these precise and well-timed emails contributes to a heightened level of personalization, thereby increasing the likelihood of subscriber engagement with your content.

Conclusion: Enhance Your Email Campaigns with Personalization Tags

In conclusion, personalization tags in Klaviyo email templates are a game-changer for boosting click rates and overall engagement with your audience. By harnessing the potential of personalization, you can establish deeper connections with your subscribers and boost the probability of them engaging with your emails.

Just envision receiving an email that greets you by your first name, suggests products aligned with your past browsing, and presents exclusive discounts tailored to your preferences. This exemplifies the impact of personalization tags in practice.

With Klaviyo, you have the tools to implement personalization tags seamlessly into your email campaigns. Whether it’s using demographic data, past purchase behavior, or engagement history, there are countless ways to tailor your messages to each individual subscriber.

Leveraging the goodness of personalization tags in your email template helps you send targeted and relevant content. It resonates with your audience on a deeper level. 

This not only leads to higher click rates but also fosters stronger customer relationships and ultimately drives more conversions.

So, don’t miss out on the opportunity to take your email marketing to the next level with personalization tags in Klaviyo. Explore various strategies, analyze outcomes, and consistently refine your campaigns to enhance their impact. 

By adopting the appropriate methods, you’ll witness a significant increase in click rates and witness your business flourish.

Read Also:

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

SMS Marketing

Mistakes Entrepreneurs Should Avoid When Using SMS Marketing

SMS marketing has become increasingly popular for entrepreneurs to reach out to their target audience and boost sales. However, like with any form of marketing, there are mistakes that entrepreneurs should avoid when using SMS marketing if they want it to be successful. This blog post goes over the most common mistakes entrepreneurs make when using SMS marketing software and how they can fix them. So read on to learn more about SMS marketing! Not Having a Clear Objective One of the most common mistakes entrepreneurs make when using SMS marketing is needing a clear objective. Before sending out any message, you should have a goal that you would like your message to achieve. Are you trying to increase brand awareness? Are you looking for increased sales? By setting clear objectives before sending messages, you can craft messages tailored toward achieving those objectives. Not Having Clear Messaging Guidelines Another mistake entrepreneurs often make does not have clear messaging guidelines before launching an SMS campaign. Without these guidelines, it’s difficult for entrepreneurs to measure the success of their campaigns and ensure that all messages sent out are consistent with each other and the company’s overall branding and messaging strategy. It’s essential to establish a set of guidelines that outlines how often messages should be sent out, what type of content should be included in each letter, who should receive each piece of news, etc. so that all messages remain consistent and on-brand throughout the campaign. Not Getting Permission from Recipients The law requires companies to get permission from recipients before sending them promotional or transactional text messages. Please do so to avoid legal issues and a poor reputation among your customers. To ensure compliance with this law, companies need to provide customers with options on how they can opt in or opt out of receiving text messages from the company at any time during their relationship with the company. This ensures that customers always have control over whether or not they want to receive text messages from your company and helps protect both parties from potential legal issues or reputational damage in the future. Not Testing Messages Before Sending Them Out It’s also essential for companies to test their text messages before sending them out en masse so as not to send out incorrect or incomplete information, which could lead customers astray. Before sending out any message, companies should test it thoroughly by testing different versions of the same message until they find one that works best for their audience and goals. This will help ensure accuracy and consistency throughout all aspects of your SMS campaign while also helping you avoid potential pitfalls such as typos or incorrect information being sent out in your messages which can lead customers astray or give them a negative impression of your brand. Conclusion: SMS marketing effectively enables entrepreneurs to reach their target audience and boost sales. Still, there are several mistakes entrepreneurs need to avoid when implementing an SMS campaign if they want it to succeed. Companies must have a clear objective before launching a campaign and setting up clear messaging guidelines. Hence, as not keep track of its effectiveness over time while ensuring consistency across all aspects of its communication strategy with customers. Additionally, companies need to get permission from recipients before sending them promotional or transactional text messages to stay compliant with laws regarding texting campaigns and protect their reputation among customers. Finally, companies must test their text messages before sending them out en masse to avoid sending wrong information, which could lead customers astray. By avoiding these common pitfalls, businesses can maximize the success potential of their SMS campaigns. Additional: What Is SMS Gateway And How It Works Exploring The Different Types Of Digital Marketing Strategies Get More Installs: Which Extensions Can Help Drive Installs Of Your Mobile App? A How-To Guide For Every Entrepreneur – How To Use Unified Communications

READ MOREDetails
ecommerce store

Strategies for Running a Pet Supply Ecommerce Store

In the past few decades, there have been major changes in the world and our digital surroundings. While the geopolitics and social interactions of the world are in constant flux, since the beginning of the 21st century, there have been other types of changes that have occurred. Most of these alterations have come from the rise of Internet technologies around the globe. The web has totally revolutionized the world, from the way people interact with one another to the changes in the job market. The most important driver of the economy in the 21st century is the Internet! Everything from local businesses to billion-dollar corporations uses web-based tech to survive. One part of the economy that the Internet has totally transformed is retail. Retail has in large part shifted to e-commerce, and people from around the world have been starting their own e-commerce stores. Starting Your Own Ecommerce Store There are numerous reasons why people start their own e-commerce stores, from the flexibility of lifestyle it provides to the potential to have a lucrative business. There is a myriad of products, which can be sold online. However, finding a niche in your products is a sure way to be successful. This is why running a pet supply eCommerce store is such a great idea. People love their pets and pay serious money for them, so pet supplies is an excellent niche that will certainly lead your company to earn immense revenue. However, if you want to be truly successful, you need to see that your organization will stand out amongst all the other e-commerce stores. Learning How to Set Up Your Business Once you decide to get a website for your online store, one of the first steps is to invest in a robust and user-friendly e-commerce website. This involves selecting a platform, which will allow your website to look professional, run effectively, and will enable you to organize your products and services. After your site has been launched, the next step should involve designing and executing a strong Marketing Campaign on various digital platforms. You need to ensure that your E-commerce store highlights the hero products of your brand. For example, if you have an extensive range of liver supplements for dogs, you need to ensure that you are placing these medicines on the banner of your E-commerce store page. This will help customers identify the same and click on the page that will take them directly to checkout. The marketing campaign should aim to create a holistic and 360-degree digital ecosystem. This ecosystem should reinforce the belief and experiences of the users. For example, your e-commerce platform should be linked to your social profiles and vice-versa. This will help redirect traffic from different mediums at all times. You would also want to adopt a creative content marketing strategy. Your e-commerce website needs to be- SEO optimized. Linked to Social Media Accounts Have a great blog section (Inbound Marketing) Be optimized to run Google Campaigns. Learning about these numerous facets will allow you to effectively market your e-commerce site and will let you display your brand to the world. Final Thoughts: As the 21st century continues to progress, running an e-commerce store will become a more popular career option. In order to be successful in this industry, you need to set up an excellent site, and effectively build your brand with a quality marketing campaign. Read Also: Recognizing How Important Inventory Management Is To Your Ecommerce Store Magento Vs. Shopify: Which Is Best For Your E-Commerce Store?

READ MOREDetails
Employee Engagement

5 Major Tips to Increase Employee Engagement in a Call Centre Industry

  Call Centre Industries are generally considered to be the front lines of customer service, serving as a brand expert and customer trusted the human connection to a company all at once. And keeping your employees engaged at work could sometimes turn out to be a difficult task, but it does not have to be. Chief Human Resource Officer at Paycor Karen Crone defines employee engagement as an engagement to which your employees: Stay with the organization for a longer period of time, talking positively about the company, and last but not least offering a discretionary effort. 5 Major Tips to Increase Employee Engagement in a Call Centre Industry When employees are engaged they then turn out to become advocates for your company. Time and time again research has proven that happy and engaged employees generally turn out to work harder and work much better. Given here the 5 major tips that would help you to increase employee engagement in a call center industry. 1. Giving the employees the right tool for success with a proper training: In order to deliver the best results, call center industry agents should here be giving the latest technology for excellent omnichannel customer service, receiving proper training that is required to master the tools.  Using a contact center software solution with advanced features would here ensure you quicker, and a much more efficient service helping the agents feel prepared for their next interaction. 2. Communicating with clients: When there is clear communication between the associate work and business strategy, then a line of sight is created that gives an employee a reason to come and work adding in their best efforts. By being open and acknowledging the dedication of all your employees you make their work much more full filling. 3. Asking for their feedback: Due to the daily interactions and communication with all your clients and customers, the agents could now provide knowledge on the customer’s behavior and their ideas for one of the best practices during service interactions. The feedback gained from all your clients and customers helps in improving the customer experiences through surveys, enhancing the call receipts, improving the training methods, and the last but not the least modifying or bringing out new products and services. Providing feedback through official surveys and staff meetings the agents begin to feel that they are a part of your team and to the success of a brand. 4. Personalize Development: The workforce of a specific organization especially with an addition to the millennials is focussing on how the job experiences could here improve the skill set of the employees and the future of their business organization. One of the best ways that you could foster the personal development of the workplace would here include creating affinity groups, using subject matter experts within your company as teachers, having employees talking about their strengths and weaknesses. 5. Developing great managers: Having great managers is really important as the above-mentioned tips depend on having managers who have invested in their associates. Having your managers informed and engaged would make their job of encouraging the employee’s engagement becoming much easier. Through employee engagement, organizations could here boost up their employee's motivation, building confidence in the work that they are doing, ultimately leading them to promote exceptional customer service for long-term loyalty.

READ MOREDetails