The 7 Most Common Email Marketing Mistakes

Published on: 26 June 2021 Last Updated on: 05 August 2023

Email marketing is crucial in driving brand awareness and bringing quality leads to your website.

Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it’s essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.

In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.

Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:

Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?

7 Most Common Email Marketing Mistakes

In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.

1. Not Personalizing The Email Campaigns

Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!

Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.

Here are essential arguments to help convince you of the benefits of personalization in marketing.

Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.

Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.

2. Penning Poor Subject Lines

No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.

So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.

Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.

As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience’s attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!

3. Not Including ONE, Clear Call To Action

As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:

Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once

Remember, the CTA is the magic button that leads the readers into taking the desired action.

4. Not Looking Professional

The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:

Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language

Professional emails attract higher conversion rates and encourage readers to share your message.

5. Sending Emails from A Donotreply@domainname.com

Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.

Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.

6. Ignoring Mobile

According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.

To optimize your email marketing for mobile, follow these essential tips:

Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails

Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.

7. Wrong Links, Broken Links, Or No Links At All

Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.

Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.

Conclusion

We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.

Read Also:

Martin Zialcita

Martin Zialcita is a real estate broker with Prestige Hawaii in Honolulu, Hawaii, and has been in the real estate business for nearly 20 years. Martin focuses on Honolulu, but has a team of agents specializing throughout Hawaii and has completed countless transactions there.HomeLight ranks Martin as one of the top 10% of agents who sell homes fast and as one of the top agents who are able to successfully complete transactions.

View all posts

12 Benefits Of Working With A Managed IT Support Company

As the second decade of the 21st century is coming to a close, more and more companies are working with managed IT support company. When it comes to IT, even the smallest startups require a serious approach. However, maintaining a large IT department isn’t just costly, it’s time-consuming and often impossible. That’s why many companies turn to managed IT support. This delegation scheme is useful for businesses of all sizes and types. You can get a variety of IT services at any time for a reasonable price, which is much lower than you would be paid as salaries to a full-time IT department. Let’s take a closer look at what managed IT support is and how it can benefit your business. What is Managed IT Support? Essentially, by hiring a managed IT Managed Companies of Singapore, you are delegating all your IT-related affairs to a team of experts. Here is a detailed description of what managed IT Support is all about. Instead of maintaining a large IT department, which may not have sufficient experience and expertise to attend to all problems, you get access to a large number of experts in different IT fields. Depending on the type of contract you sign with the company, you can get 24/7 monitoring and support. These companies offer a wide variety of services, from cabling to software development. Anything in-between, such as antivirus updates, disaster recovery plans, hardware repair, can also be included. You can either pay a flat rate or choose a “per device” plan. Additionally, you can remove and add services to your contract throughout the collaboration. Unlike traditional IT services that companies use for fixing different problems, managed IT support is proactive. These specialists work to prevent various issues and offer professional advice about necessary changes according to the latest developments. Most companies, which are choosing managed IT support, know the risks associated with a lack of professional IT assistance. They want to save time and money while staying ahead of the competition. By 2024, the global managed service market is expected to reach $296.38 billion. Hundreds of thousands of companies are already taking advantage of such services. Thousands yet are contemplating them. Benefits of Collaborating with a Managed IT Support Company Besides saving time and money, numerous benefits of working with a managed IT support company exists. 1. Staying on Top of the Latest Developments When working with a team of IT specialists, you can expect them to monitor the latest IT-related developments in your business niche. Today, failing to catch any changes in technologies could put you far behind the competition. According to experts at preciseit.tech, even if your company doesn’t seem to have anything to do with tech, you may be surprised at how much such developments could affect you. Monitoring the latest innovations in the IT field could be time-consuming. Doing that is part of the job done by managed IT support companies. As soon as they discover something important related to your business, they can take proactive steps to help you move forward. 2. Controlled Spending When it comes to IT-related problems, it’s hard to predict how much money you would have to spend on dealing with them. It may not seem that much when one problem occurs. However, with time, you could find yourself paying large amounts to traditional IT support companies or hiring professionals, whose expertise you only need once or twice a month. When you sign a contract with a managed IT, support provider, you get a clear picture of how much your company will spend on these services in the coming month or year. With this information readily available, you can plan your budget. This controlled spending issue is especially important for small businesses, which often work with a limited budget. 3. Keeping Up with Large Companies While small businesses are working hard to grow and develop, they often don’t get as many benefits as larger companies do. When it comes to IT support, the needs of small and large businesses don’t differ much. Only the scale does. Why can’t small companies take advantage of the same 5-star IT support as their larger counterparts do? The reason is money. While a sizeable enterprise can hire a formidable IT team with a specialist for each of the company’s needs, a small business can hardly maintain an IT department. That’s where managed IT support comes in. By delegating responsibilities to the managed IT support company, a small business can take advantage of the same services as larger enterprises do without paying a fortune. 4. Improved Security Security is a serious issue faced by many companies today, especially when they are dealing with sensitive client information. Some businesses choose to hire security specialists to maintain a safe environment for their network. Meanwhile, outsourcing security issues to a third party may seem questionable. When you work with a managed IT support company, you can be sure your security is in reliable hands. This company learns everything about the way your business functions and what security needs it has. This helps IT experts set up powerful protection, create a disaster recovery plan, and ensure your clients’ safety. With cybercrimes costing American companies over half a billion dollars annually, paying for security could be the best investment in your company’s integrity. 5. Vendor Collaboration One of the toughest tasks companies face is finding software and hardware vendors. While it may be time-consuming to choose the right hardware and software, it’s even tougher to find the right manufacturer and provider. Managed IT support companies to research for you, looking for the most reliable vendors. Besides evaluating your company and figuring out which programs or hardware it needs, they can find the best place to buy them. 6. 24/7 Monitoring and Quick Response Many companies require round-the-clock monitoring of their systems. In case something goes wrong during the off-hours, it could spell disaster to the functioning of the business. When a problem occurs, it must be fixed immediately. Managed IT support companies have experts working round-the-clock to ensure your business is functioning flawlessly. In case something happens, these experts are ready to react ASAP. 7) Streamline Your Productivity After researching the facts, it has been seen that managed IT support companies are dedicated to ensuring business procedures. This means that productivity and efficiency are critical to the entire IT environment. While working with an MSP, there is more minor network downtime. On the other hand, the client data is safeguarded highly, ensuring you can efficiently regain it. In this way, users can access the crucial database during a network outage or disaster. Further, MSPs will provide you with an on-call support service 24/7 to address the issues. In this way, MSPs will ensure that your business and its employees solve problems quickly. 8) Access Cutting Edge Technology Another benefit of a managed IT Support Company is technology innovation. This will guarantee you a good fortune while working with an IT organization. Above all, this will focus on being a leading technical expert in the marketplace. Multiple technicians regularly surround themselves with remarkable cutting-edge information. On the other hand, the client benefit is that you will have the latest and most valuable technologies you can incorporate. Also, the clients are not responsible for paying to train the employees. This will be based on other advanced systems internally. 9) Ensure Experts have managed Your IT With a remarkably managed IT support company, you can easily manage the IT environment with multiple experts. After all, the recent demand for IT infrastructure, software applications, and digitized businesses requires highly skilled and specialized employees. In this way, users can fully optimize solutions. MSP already possesses remarkable knowledge where it would be costly to train in-house staff. These experts of MSPs are then held to high accountability standards via the Service Level Agreements. The SLAs will ensure accountability where the excellent service is enforced and outlined. 10) Improve RoI and Decrease Risk With a remarkable IT provider of MSPs, your company will have access to the collective experience of several IT professionals. In addition, multiple reliable resources with outstanding technical expertise and knowledge. These are available to call you on such significant solutions. In this case, you can use this based on the industry's best practices. 11) Getting Benefits from Customized Solutions for Your Business Managed IT Support company providers can quickly analyze business objectives. Do you know what your business goals are? How should MSP technology serve your business? And so on. In this case, you can efficiently manage the service provider, which should not be an ad-hoc. It means that the sole goal is to fix the printer or reboot the computer. The relationship should be about using IT strategically to reach the business goals. This would ensure further productivity, which would give you amplified and guaranteed. 12) Scale Your Operations Being a technology expert, IT organizations will help you to understand what customers need and how they will develop the IT services. Understanding small and medium businesses requires a cloud computing solution, especially for their specific business operations. Final Thoughts Working with a large team of IT experts at a reasonable price has numerous benefits. More and more companies are getting rid of IT departments in favor of managed IT support services. Delegation is the future. Are you on the bandwagon? Managed IT Support company is critical to look at the technology landscape. This happens especially with increasing cybersecurity attacks, companies continually going digital, and many others. Ensure your technology is also required to achieve the business goals. Above all, this is at the forefront of your technological relationship. Thank you for visiting the website! You May Also Like: How To Sell A Small Business Without A Broker? 5 Intelligent Sources To Boost Business Strategies All Over The World What is Business Intelligence And How Modern It Gadgets May Improve Them Effectively

5 Things Most People Don’t Consider When Starting Their First Business

Today, more people than ever are starting their own first business, but not all of them are successful. In fact, only one in ten startups will survive their first year of trading and go on to turn over a profit. If you’re thinking of starting your own company, it’s important to be prepared for all the obstacles and potential setbacks that you are likely going to face. If you want to make sure that your business is the one in ten that succeeds, it’s vital to be ready for the challenge. For many new business owners, overlooking some important aspects of starting a new company can quickly become their downfall. In order to help you avoid future issues, we’ve put together a handy list of common things people don’t consider when starting their own business. 1. Insurance To Look forward while Starting First business: Starting your first business can be challenging if you do not have enough capital backup. You might assume that liability insurance is unimportant if your business doesn’t deal directly with members of the public. For example, if you’re planning to sell items online, you might not think that insurance is necessary since your customers won’t be visiting your shop in person. However, insurance may be needed depending on the type of products that you are selling, as it will help ensure that you are covered if anything goes wrong. No matter what you’re selling, general liability insurance is essential to protect your company from claims of bodily injury, associated medical costs, or damage to property. 2. SWOT Analysis and Business Plan: You’re probably ready to get started with your business as quickly as possible but failing to put in the right amount of preparation and planning now can cause many issues for you down the line. Take the time to sit down and come up with a business plan that will help you make sure you are on the right track in the future. To be fully confident in your new venture, it’s essential to know that your business is going to work. Completing a strengths, weaknesses, opportunities, and threats (SWOT) analysis will help you position yourself strongly in the market and enable you to plan for the future. 3. Legal Considerations: Before you begin trading, it’s important to make sure that you’re aware of all the legal implications and potential hurdles you could face as a business owner. As an entrepreneur, no matter what kind of business you’re thinking of starting, your line of work is likely going to be governed by a wide range of rules, regulations, and laws that you will need to adhere to. Whether it’s licensing for operation or professional standards that you must meet, you’ll need to be fully prepared for the legal implications of business ownership. It may be worth consulting with a business lawyer before you begin; they will be able to advise you on the best steps to take. 4. Establishing a Reputation: Before you make the leap into starting your own business, it’s a wise idea to set yourself up for success by establishing a reputation for yourself and your brand in the industry. Networking is key to building a strong foundation for yourself and your business, making it easier for you to get your brand off the ground. Connect with industry experts, like-minded entrepreneurs, and potential leads both in-person and online. Use social media platforms such as LinkedIn to get in touch with people who could potentially help you build and expand your network, and don’t be afraid to get out there at trade shows, networking conferences, and other relevant business events. 5. Keep on Top of Admin: Starting as you mean to go on is definitely one of the most important factors when it comes to business admin. Tasks such as bookkeeping, payroll, and inventory management can quickly become unmanageable if you don’t make sure to keep on top of them from the beginning. If possible, you may want to consider outsourcing these tasks – today you can find freelancers or entire companies that you can outsource the work to. This makes it much easier for you to manage since you can rest assured that the work is being handled by professionals with the know-how and experience necessary to support your business success. If outsourcing isn’t possible, there are many alternatives to consider. When it comes to accounting, you can find many free or inexpensive online tools to make the process much easier for you to manage. Take some time to research different software programs that you can use to make managing the admin side of your company easier from the start. When it comes to starting your own first business, it’s important to make sure that you are fully prepared to propel your new brand to success. These are some of the main factors that people don’t think about when starting a new business; don’t fall into the same trap. Read Also: Six Pointers To Starting A Successful Business Thinking Of Becoming An Entrepreneur? What Is The Cost To Start A Business?

Approaches for Increasing E-commerce Sales Through Inventory Reports

During the past 20 years, our society has experienced a massive change that can be majorly attributed to the rise of the Internet and its increased prevalence all across the globe. Millions of people utilize the Internet for a myriad of purposes in the 21st century, from tasks as simple as calling your family to entities as complex as aerospace engineering. The data that is provided to your e-commerce store through inventory reports is dangerous. While the Internet is now used all across the planet, it has continued to impact our society in a variety of ways. From elements like social interactions to the spread of information, the Internet has affected various aspects of our world. One entity that has been most impacted by the web in recent years has been the economy. Approaches for Increasing Ecommerce Sales Through Inventory Reports: The Rise of the Ecommerce Industry Our economy has certainly seen an immense amount of change in the past two decades, as the Internet has become increasingly ubiquitous throughout a multitude of industries. The Internet is used in almost every single industry in the 21st century, from tourism to manufacturing, as well as the creation of many new industries that have been built out of the web. One of the most integral of these new fields is e-commerce, as this industry has helped to boost the modern retail market into the future. Billions of dollars are spent across millions of e-commerce stores every year, which is why so many individuals run their own stores online. While running an e-commerce store certainly comes as a major challenge to many people, if you utilize the right tools to ensure success, you will have greater sales. One of the most essential tools that e-commerce businesses utilize our inventory reports. The Importance of Inventory Reports While there are many top tools that e-commerce businesses utilize, inventory reports are one of the most critical for success. Inventory reports help to boost sales for e-commerce businesses by providing essential supply chain data that helps to understand what needs to be altered in your business model. Your inventory report will come loaded with a myriad of data, such as sales summaries, customer demographic data, and product performance. Other data includes inventory velocity, depletion days, quantity sold, sell-through rate, and more. Comprehending this data will provide you with greater visibility of your company’s overall performance; however, it is crucial that you take this information and apply it effectively into your business model if you want to see the real advantages. Learning How to Boost Sales with Inventory Reports The information that is provided to your e-commerce store through an inventory report is critical, but you need to learn how to take that information and apply it to your business model. There are numerous ways to go about this, such as changing your inventory’s movement pace and more effectively pricing your products. You can also target your customers more efficiently with your demographic data, as this will ensure more sales. Learning how to apply inventory reports’ information into your e-commerce store will ensure success. Final Thoughts There are many ways to earn a living in the 21st century with the Internet, and being an e-commerce seller is one of the top methods for financial success. Utilizing inventory reports for your e-commerce store will not only help you to improve sales but will build you an overall more effective enterprise. Read Also: Utilizing the Dropshipping Model for Your Ecommerce Business What Transaction Management Software Will Do to Aid Your Real Estate Business

The 7 Most Common Email Marketing Mistakes