Securing Mobile App Development with Blockchain Technology

Published on: 14 September 2018 Last Updated on: 04 September 2024

Ever since mobile app development was introduced, it has not been without its own challenges with security being the most pertinent. Developers have always seen mobile application security as a big challenge owing to increasing cyber-attacks which has made the entire process even more vulnerable.

The major reason why mobile apps are the prime target of attackers is that they contain private and confidential data such as passwords and bank details. While several app development agencies have managed to come up with various measures to curtail the menace, it is, however, evident that mobile users cannot comprehensively rely on other third-party software. This is why has become relatively pivotal to consider the role of blockchain in-app security.

What is blockchain?

Before considering how relevant blockchain technology can be to app development, it is needful to first understand what blockchain itself is all about. Commonly referred to as the “base of all cryptocurrencies,” blockchain is generally regarded as the new big thing. In fact, there are those who consider this technology to be the next internet. Thanks to its revolutionary working principle, blockchain has not only managed to take the mobile app world by storm but it’s also influencing other sectors around the globe.

Simply put, blockchain is an open-source for all databases that cannot be tampered with or rewritten. It is designed as a digital database that contains several pieces of information such as financial transactions and other records that can be shared and used simultaneously within a wide decentralized network that can be accessed publicly. Blockchain technology functions in a way that is different from every other technology in the IT world. Basically, it seeks to enhance the speed, efficiency, security, and transparency of transactions performed across a peer-to-peer network.

While blockchain has been in existence long before now, it was, however, less prominent until the recent success of Bitcoin. Just so you know, Bitcoin is a product of the blockchain technology. Nevertheless, it is important to note that the usefulness of blockchain cuts beyond cryptocurrencies and can affect different other sectors. Due to the massiveness of its scope, virtually every industry is seeking to adopt the technology as their first choice, including the mobile app development sector.

Securing Mobile App Development with Blockchain Technology

Importance of blockchain technology in mobile app development :

Apart from its relevancy in performing peer-to-peer transactions, there are several other ways blockchain technology can be employed. When it comes to mobile application development, app developers and development agencies are very optimistic about incorporating this technology into their development process.

Generally, they believe that blockchain technology can help to greatly make mobile applications secure than ever due to the unaltered database it provides. Undoubtedly, this is amazingly true as there are several areas in which blockchain adoption can greatly impact mobile app development, including DNS/PKI, anonymous voting system, digital money transfer, maintaining healthcare records, managing property, accrediting the supply chain process, making online payments, and proving identity.

Enhancing mobile app security with blockchain :

Well, it is no more news that blockchain technology can effectively boost mobile app security. But this cannot be achieved if mobile app developers fail to understand properly the basic functionalities of blockchain and how it can affect app development. When it comes to making peer-to-peer payments (i.e. transferring funds between users on a network), there is every guarantee that such transactions are safe. This is why many mobile app development agencies are confident that technology will offer better app security. Here is how the technology can enhance mobile app security.

Safe transactions :

The incessant issue of hacking has made most mobile users afraid of online transactions. Obviously, there will be no more financial security worries with blockchain tech. This implies that users will enjoy the privilege of making funds transfer from and into their mobile wallets with absolute trust in the app knowing fully well that they are in safe hands. This will also help to drastically reduce the costs of making global payments as users will be enabled to make easy cross-border blockchain payments via their mobile apps. With these applications, users will be able to use the blockchain tech to make transactions on their smartphones and tablets. This implies that mobile users will not need to worry about owning a blockchain-enabled phone as every needed access will be provided on the app.

Absolute transparency and protection

Unlike other technologies available in the IT world, blockchain offers a unique feature that makes it uniquely different. With this technology, it is interesting to know that users’ data and information will remain securely safe as they cannot be breached. Here, absolute transparency and protection are maintained at the highest level. Even while everything on the network is carried out publicly, one thing users should know is that there is no breaching of information on the blockchain. To this end, it is imperative for mobile app developers to ensure that their development process is performed in line with blockchain’s principles so as to enable users to gain direct access to the network without having to hide anything.

Secured identity :

The main reason why hackers are gaining easy access into people’s account and stealing sensitive information is that many mobile users’ identity is not secure. But this is not the case in a decentralized platform. As a matter of fact, it is absolutely impossible for anyone to steal data from a decentralized system. In the blockchain, every user is provided with an encrypted private key that cannot be used by another user. To this end, it is highly difficult (if not impossible) for anyone to alter another user’s information or data on a decentralized platform.

No password required :

With blockchain tech, app users will no longer require a password to protect and access their mobile applications or devices. Just so you know, the technology has been designed to keep user information and data safe without the need for authentication.

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The Disadvantages Of Synthetic Text-To-Speech In Advertising

Speech to text conversion is commonly used in advertising as an alternative to using a real human voice. It works using technology that converts input text into speech that is designed to be as natural as possible. There are a lot of variants on the type of technology used, but overall the software tends to be very similar and fairly easy to get hold of for businesses who want to use it in their advertising. If you are considering using this modern software for your next advertising campaign, it’s definitely worth thinking carefully about. Despite it being somewhat cheaper than real human voiceovers, there are some pretty chunky downsides to be aware of. Let’s take a closer look at the disadvantages of synthetic text-to-speech in advertising: It Is Unlikely To Be Quicker Than A Professional Human Voiceover Many people think that a computer system will be a quicker way to get a voiceover when in fact the system used can be very time consuming and challenging to use correctly. It isn’t a simple process and there’s quite a lot of learning involved in order to get a good result. The Results Are Never As Natural As A Human Voice Despite the incredible advances in technology with AI voices, the result of text-to-speech technology is still pretty robot-like. The natural nuances of the human voice have still not been mastered when it comes to AI voice so if you do plan to use AI vocals for your advertising campaign it is important to know that it will be noticeable. People Don’t Like AI Voices 73% of people don’t trust AI voice technology and 71% of people prefer a human voice rather than a synthetic one. When it comes to your branding and message, that’s quite a big factor. Could an AI voiceover turn your audience off your advertising? Pronunciation Will Not Be Perfect If you’re wanting a clear message from your AI voiceover you may struggle with text-to-speech. Pronunciation is always a little bit off, which means your messaging may well be lost somewhat via the voiceover. Technology Is Still Young You may feel that soon enough there will be a way to use AI in text-to-speech advertising that is cheaper and quicker than a real voiceover. The problem is that great AI voice-overs are pretty far off. Technology has advanced a lot but nowhere near making it easier, quicker, and realistic compared to a human voice-over actor. Using text-to-speech advertising now means accepting its limitations. Pace Of Speech Is Unnatural The speech will be read as it is written when you use text-to-speech software. This means that there won’t be any natural pauses, hesitations, and silences as you would have with a professional voiceover actor. Companies offering text-to-speech software will advise you to add exaggerated pauses and paragraph breaks in your script to get around this issue. The fact is that this doesn’t sound dramatic or effective, it just sounds awkward because the AI voice can’t add the tone and intonation necessary to make those pauses make sense. Consider Using A Professional Voiceover Service If you want a natural, personality-filled, professional voiceover for your advertising, consider using a professional voice over agency. The costs compared to text-to-speech are surprisingly affordable, and the results are second-to-none compared to AI voices. It could be the perfect way to give your advertising the professional finish you’ve been looking for. Read Also: Tekmetric: Auto Repair Software and So Much More Key Marketing Tips To Gain More Customers For Your Health Care Practice

Dos and Don’ts of Marketing for Technology Companies

Marketing is essential to the success of any business – and that includes technology companies. According to The CMO Survey, tech companies spend 15% of their total budget on marketing. Second, to Consumer Packaged Goods industry, the tech sector has one of the highest budget allocations for marketing. In fact, tech giant Samsung is considered the second largest advertising spender worldwide with a total $9.2 billion advertising spending. This underlines the importance of marketing in the technology industry. When you don’t run an effective marketing campaign, you’re doomed to fail -- no matter how impressive your solution is. Unfortunately, a lot of tech companies, especially startups, still fail to recognize this fact. While some technology companies have marketing plans, many of these are ineffective. We’ve seen a lot of tech companies come and go. And many of those companies that failed didn’t give marketing the right attention it deserves. To these companies, hindsight is an amazing but useless thing! The good news is that you don’t have to commit the same missteps of these failing (or failed) tech companies. They are avoidable – and you can learn HOW to avoid them. Here are some do’s and don’ts of running an effective marketing for a technology company. DO: Be bold and interesting When a tech company grows, their marketing strategies tend to stagnate and settle with the ‘usual campaigns’ that may have worked for them in the past. But the problem is that the competition is ever evolving. As such, your marketing strategies need to stay bold, interesting and exciting too. Always remember that the moment you settle with formulaic marketing techniques, you become less competitive. Don’t wait to become irrelevant. Study your market, know where it’s headed and be ahead of the pack. DON’T: Set up and just wait for visitors So you’ve built a website, social media networks and added some content. But it shouldn’t end there. Don’t expect people to find and visit your page. You have to invest in promoting and marketing your online presence. Great content, social media presence and effective SEO for technology companies are vital to connecting with your customers. DO: Focus on your company instead of customers Perhaps the cliché, “the customer is always right” also means “the customer is king!” Unfortunately, not all tech companies realize this. Marketing campaigns of many tech companies focus so much on their products or services, but never really about their customers. But the fact is that customers only care about their problems, needs, and goals. They’d only want to know if you offer a solution to their problem. To engage their interest, talk about how you can help them and in the language they understand. Effective marketing talks about how you can solve a problem, and once you get their interest, you can then brag about your product’s features. DON’T: Spend too much or too little For your marketing campaign to be effective, it needs to be funded adequately. According to U.S. Small Business Administration, a company should devote at least 7 to 8 percent of your gross revenues for marketing and advertising. This underlines the importance of marketing. You will spend on various marketing channels, and maintain a good marketing and sales team. Scrimping on your marketing budget can do more harm than good to your tech company. A 2016 Gartner Survey shows that budget allocations for marketing continue to increase, climbing to 12% of the company budget. The tech industry is a very competitive one and there is a need to keep abreast with competition. However, this doesn’t mean you can spend all of your revenue on your marketing. You don’t want to pour in your budget on failing or badly-managed marketing techniques. Evaluate each of the marketing strategies you employ and see which one gives you the most ROI. Study your target audience and know how to engage them better. DO: Delegate to experts Maybe you’re a great developer or an experienced CEO, but that doesn’t make you a good marketing person or a salesman. This is a common mistake of many tech companies. While you can give your inputs and ideas, you should give your marketing team the flexibility to create an effective marketing campaign. Pick people who have the credentials to run your company’s marketing. DON’T: Ignore your online presence A lot of tech companies tend to ignore their website and social media channels soon after launching them. It’s a huge mistake! Launching a website or social channels is not a one-off thing. It needs a sustained marketing effort to get your website work for you. Consider your website as an investment and as a vital part of your marketing strategy. You’ll need the help of agencies providing continuous website development to ensure that your website remains up-to-date, functional and effective. Keep your web presence active and relevant - it’s an important part of your branding. DO: Focus your marketing efforts In an effort to get a wide audience, some tech companies create an unclear persona and a scattered, complicated marketing campaign. As a result, they end up wasting their budget. While you want to reach as much audience as possible, launching a marketing campaign without proper targeting can both costly and wasteful. You need a targeted and focused marketing. Know your product or service and engage a specific market segment, particularly those with the highest chances of conversion. Do your research and discover where your target audience is. Take note that not everyone is a potential customer – focus on channels that bring you the best results. For example, if you are marketing a tech solution for gamers, you will have the best returns if you place your ads on a gamers’ forum instead of a woodworkers’ forum. DO: Build a strong organic relationship Nowadays, it’s very easy to buy traffic or page visits from dodgy merchants. But the problem is that these numbers mean nothing to your business. Sadly, this remains one of the most common mistakes of many tech companies. In an attempt to boost their online presence in an instant, some companies resort to devious digital marketing schemes that promise to increase their web presence overnight. This is a major and wasteful misstep you should never do. Your marketing campaign should focus on building your product. Letting people know what solutions you offer, engaging your audience and building strong organic relationships. Invest your time and efforts into marketing strategies with good returns – and you’re on the right track. Read More: Social Media Marketing role in Technology. Importance of Flexibility with Business Technology. Securing Mobile App Development with Blockchain Technology.

Top Utility Tools You Need For Your Website

Whether you are a web developer or tester or a Project Manager, tools are always available at your disposal to help you. From our daily need tools like screenshotting tools to software testing tools we need a variety to make our work easier. Looking to share an image? Take screenshot Want to share a video? Use a screen recorder Need to tell the developer, the code doesn’t work? Use a communication tool From this to that, we need a ton of tools every day. Even you’re using one to read it! But which one is the best to use at a time is where one get stuck. And I’m here to help you with that! Let’s find out which tool to use for your website and for what. 1. Testing : LambdaTest If you own a website or web page or work for one, it is a must to perform its testing. LambdaTest in itself is a complete tool for your website to perform its cross browser testing (both manual and automation), visual screenshots testing, responsive testing, image comparisons, and a lot more. With a pool of 2000+ browsers and device combinations, it helps you make sure that your website works perfectly in all browser and device combinations and provides a seamless experience to your users. 2. Code Editor: Sublime Text Great websites need great environment and a code editor with well-designed, super efficient, and ultra speedy user interface to develop your code. Sublime Text is on top to fulfill this need of your best code editor tool for your website. Sublime is unique in terms of Ease of use, easy shortcut keys and Eyes friendly user interface. Developers spend 8-9 hours a day on code editor and Sublime text can prevent developers from getting frustrated. User-friendly and eyes friendly user interface is what one looks for while finalizing a Code editor tool and Sublime Text is all of them! 3. Design : AdobeXD Adobe XD is a vector-based UX/UI design collaboration tool developed and published by Adobe Inc for designing and prototyping user experience for web and mobile apps for macOS and Windows. XD supports vector design and website wireframing, and creating simple interactive click-through prototypes. 4. SEO: Uber Suggest When it comes to SEO, no one can ignore Neil Patel and his toys. Uber Suggest is one of the top SEO tools in the current decade by Neil Patel. SEO is what needs to optimize your website and make Google search friendly. Uber suggest can help in Keyword review whether it is for SEO or PPC, Keyword suggestion (from primary term to long tail phrases, you can get thousands of suggestion along with search volume, the competition, and even seasonal trends of that particular keyword), Keyword Difficulty and Competitive Intelligence. You can also assess your website against other competitors. 5. Design Mate: Zeplin To build a website, you need to design it first and when it comes to it, Zeplin is Designer’s best friend. With all CSS details and minute information available in the design itself, it makes it easier to collaborate between developers and designers. It provides integrations with top tools like Slack, Trello and allows a user-friendly designing environment. 6. Analysis: SEMrush SEMrush is an all in one tool for marketers. You can use it various analysis and help for your website. SEMrush has SEO toolkit, Advertising toolkit, Social Media Toolkit, Content Marketing toolkit, and Competitive Research toolkit to help you. You can analyze your competitors, check which keywords they are ranking upon, monitor your keyword ranking, your website's visibility, check which pages of your website are driving more traffic and a lot more. As said SEMrush is all in one tool for Marketers. 7. Design Assistant: Canva Canva is free to join and provides a vast variety of templates and graphics. It has everything that you need for an amazing design as a starting blogger, web designer, or app developer. If you are promoting your website through social media, Canva can help you with images. Banners, posts, thumbnails, insta, snapchats, Google display ads, Facebook ads in standard required sizes. Equipped with so many tools, Canva is an awesome tool for marketers, web designers, artists, and social media enthusiasts. 8. Chat bot: Intercom Putting a real-time chat bot is really a good option if you want your users and visitors of your website to connect to you any time. Intercom is undoubtedly the best tool to help you interact with your customers. 9. Screen Recorder: OBS Studio Many times, we need to record our website’s animations for future reference or for forwarding it to some of our team members. OBS Studio is a screen recording tool along with various features like HD Streaming and recording. The best part about OBS studio is that there is no restriction upon the video length and it is very quick to set up. 10. Analytics: Google Analytics Analytics of visitors and user coming on your website or platform is key metrics to measure your company’s growth. You can set up custom channel from where you are getting traffic and can analyze which channel is performing good and which is not. Google analytics can help you play with numbers and take actions based on it. It’s a must-have tool if you are running your business online and have a website to showcase your products. As a very famous saying goes: We shape our tools and afterwards our tools shape us. - Marshall McLuhan Hence, once we learn to use these tools, these tools can help us improvise and grow more. It is wiser to take help of the following tools for your website and increase your productivity. So, go ahead, try these tools and enjoy the fruits they reap.

Securing Mobile App Development with Blockchain Technology

What is blockchain?

Securing Mobile App Development with Blockchain Technology

Importance of blockchain technology in mobile app development :

Enhancing mobile app security with blockchain :

Safe transactions :

Absolute transparency and protection

Secured identity :

No password required :

A Few Things You Should Know Before Finalizing Managed It Services

6 Tips to Shoot Hyperlapses Quickly and Easily Using a Camera Gimbal

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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The Disadvantages Of Synthetic Text-To-Speech In Advertising

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Securing Mobile App Development with Blockchain Technology

What is blockchain?

Securing Mobile App Development with Blockchain Technology

Importance of blockchain technology in mobile app development :

Enhancing mobile app security with blockchain :

Safe transactions :

Absolute transparency and protection

Secured identity :

No password required :

Share this Article

A Few Things You Should Know Before Finalizing Managed It Services

6 Tips to Shoot Hyperlapses Quickly and Easily Using a Camera Gimbal

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related