Main Factors that Affect Trading Decisions

Published on: 18 February 2019 Last Updated on: 08 August 2019

The ebb and flow of the markets provide many opportunities to make money. The goal is to consistently generate gains and limit your losses. There are several factors that affect trading decisions. New information, which could include economic data, or an earnings release will change the course of the markets. While there are a number of factors that will alter the price of an asset in the long term, the most common driver of short-term changes is sentiment.

Market Sentiment:

The price of security is based on supply and demand. At each price level, the market is attempting to determine if supply and demand are in balance. When supply and demand are at equilibrium, sentiment becomes neutral and prices trade sideways. Sentiment will determine how a market reacts to any given price level. Measuring sentiment is an important tool that can help you determine if prices are at equilibrium or not. Many investors measure sentiment using a technical indicator such as the relative strength index, but you can also use market psychology to determine how others feel about the future direction of a security or currency pair.

How to Measure Sentiment:

Sentiment analysis uses several factors. This could include economic events, political events, as well as changes to the price of a security. Sentiment includes both fundamental and technical issues and measures how the market feels toward a currency pair or commodity. One way that investors measure the fear in the US stock market is to evaluate the levels of the VIX volatility index. Any volatility index on a specific asset would measure the same market psychology. When the VIX rises, options traders are more concerned about large moves due to fear. When the VIX declines complacency sets in.

New Information:

There is a prevailing thought that all the available information is incorporated into the price of a security. Since the markets are efficient, any new information is immediately priced into security. New information usually changes the price but might not change whether security will trade into a different range. When prices move from one range to another, there is generally a shift in sentiment which could further induce the price to continue to trend.

New information is either expected or unexpected. Expected news can be priced in or not. For example, ahead of an economic release, economists will estimate the outcome. The average estimate is likely priced into every security. If the actual release is different from the expected release, the value of the security will change to reflect the new information. While the moves following expected news can be volatile, the fact that news is expected allows traders to be ready. Unexpected news can cause significant volatility. For example, if a war breaks out or currency is devalued, the reverberations can be extreme. When you trade the markets, you need to be aware that you are taking a risk, and you need to be aware of how to handle unexpected news if it arises.

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6 Incredible Tips To Reach Your Small Business Customer

Customers are always searching for great deals, and when they find one, they often act quickly. That’s why it’s crucial to keep your small business top of mind through effective sales strategies and marketing campaigns that deliver results. The first step in building relationships with your customers is understanding how to reach them. This article will teach you six effective ways to reach potential customers. 1. Email Marketing Email marketing is one of the most effective and easy ways to reach out to your customers. It allows you to stay connected with your customers even after they leave your website. Your email marketing strategy should have a dedicated area in your plan to reach out to customers and audiences. Email marketing does not always have to be intrusive to your audience. A reason for different email marketing strategies is that each market segment has different needs, and that's why you need to tailor them accordingly. Your email marketing needs to be a key part of your overall marketing mix. It is one of the most effective ways to reach potential customers and understand their needs, get feedback and build relationships. Email marketing works because it allows you to provide value to your customers. When done right, it can be an effective customer acquisition channel that drives sales, leads, and relationships. 2. Follow-Up Calls You may be wondering what comes next at this point. It's time to take the momentum of your new offer, as well as your customer's overall attitude toward your business, and turn it into sustained growth. The small business space is changing, and marketing is playing an increasingly important role as companies figure out ways to reach and retain their customers. This can be a challenge for even large enterprises, so you must do something different from your competition. Consider setting up phone follow-up calls after your initial email campaign to nurture leads, or sending automated drip emails to current customers who haven't purchased in a while. In the end, you'll end up with loyal customers who can buy from you again and again. 3. Keep Your Website Updated Among all the marketing tools, your website is the most important one. Displaying your logo, tagline, and contact information on every page of your site means visitors can find you when they need you. Once your online business is established, it’s time to build a well-designed site that makes the customer feel comfortable. Create a business website that your customers can easily and quickly find. The average consumer today turns to Google for about 80% of the information, so it’s crucial that you take advantage of this opportunity by promoting your website and business online. You can hire a Digital Marketing Agency or an SEO expert to help promote your business. 4. Set Up an Autoresponder Series An autoresponder series is a collection of emails sent automatically to your subscribers. The email sequence will trigger based on the event or as instructed. This is a great way to keep subscribers engaged and remind them of your brand. In today’s marketplace, consumers are consistently looking for deals. Autoresponder comes in handy when you want to lure customers into your business by offering introductory discounts and special deals like buy two get one free or free gift first purchases. You can share your newest promotion, product or discount to attract your existing customer to buy again. Autoresponder can help you generate revenue on autopilot since you don’t have to set things up every day. Generally, it is a good option for business owners who doesn't have much time or want to focus on other aspects of the business. 5. Build Trust by Offering Something Free Selling to the customer is the main purpose of your business. Keeping their attention and maximizing their communication with you requires a balance of new and old tactics. From providing more value to your consumers to offering incentives focusing on their specific needs, the most successful small business owners know the power of getting the right customer at the right time. These are just a few tactics you can use to increase your sales and brand awareness. If you're looking to build trust with your potential customers, consider sending them a freebie. This will help you stand out from other businesses that send emails without any value added. 6. Offer a Discount or Coupon Code Consumers are constantly looking for value, discounts, and deals in today's market. The key to attracting new customers is offering something such as gift wrapping for the first three purchases or buying 2 get 1 for half price. Once they have committed to one of your products or services, track what your customers buy and which offers they redeem. In this way, you will be able to target them better in the future with marketing messages that may cement their loyalty. Another good way is to offer a discount or coupon code. For example, if you sell a product at $10, offer a discount of 10% off the price. Or, if you sell a service, offer a discount of 20%. If you’re looking to sell more and grow your business, be sure to offer them something in their favor. Whether it’s a new customer or an existing one, you can earn their trust by offering incentives that will keep them coming back. Conclusion It’s often been said that small businesses are much like fresh sports teams, usually they don’t get a lot of attention at first. After a big success, where do you think all the rewards go? Take these strategies as starter ideas and blend them with your own ideas. Some strategies work best than others, always do A/B testing and see which performs well for your business. Best of luck! Read Also: How U.S.-Based Appointment Reminders Can Help Customers Keep Track of Their Schedule4 Simple And Cheap Methods To Attract More CustomersTips for ensuring your company’s customers are content with its content

Why You Should Choose To Have An Asset Protection For Your Business

Business owners focus so much on accumulating wealth but spend very little time protecting their assets. But the sad truth is that we live in a lawsuit-frenzy society and as a business owner you are ever vulnerable to many risks that can put your assets – home, savings, and business – at stake. Why asset protection is vital? Nowadays, having a solid asset protection plan is not an option but a necessity. And this is true not just for business owners but to anyone who may be perceived to own substantial assets. If you are a potential target of creditors, lawsuits, or any other legal threat, planning asset protection should be a priority. Basically, asset protection strategies help safeguard your assets and wealth from potential attacks in the future. Contrary to what many people think, it is not only your savings and properties that may be at risk in case of an unfair adjudication. Everything that is of value, including business interests, real estate, investment properties, commercial properties, intellectual property, and other properties such as cars, art, boats, art, and jewelry, can be targeted by creditors. The good news is that there are specific asset protection strategies that can help secure a different type of assets. When you implement the right measures, you can rest assured that your assets are safe even in the face of lawsuits and liabilities. Who needs asset protection? A common misconception people have regarding asset protection is that an individual first needs to have significant wealth to start devising a plan. But the reality is that lawsuits can be filed not just against businesspeople but to anyone, regardless of backgrounds and levels of affluence. As long as people think that you own substantial assets, you can be targeted with frivolous lawsuits. Some individuals who may need asset protection include: Young entrepreneurs who wish to secure their assets before entering into a risky venture; Retirees preserving their assets for their beneficiaries; Individuals protecting their properties from growing medical bills; Individuals engaged in a profession with a high degree of liability (medical professionals, real estate investors/developers, lawyers, financial advisors, accountants); Debtors and/or guarantors; Business owners running a business with the poor financial state; Individuals from the affluent class with assets from around the world; Married couples with a souring marriage that is heading to divorce; Individuals facing a possible tax or other government liability; Business owners whose business may be affected by new laws or create new liabilities not covered by any insurance; People about to receive or have gained a substantial amount of wealth through inheritance, vesting event, corporate success, business acquisition, etc.; and People expecting a lawsuit or at high risk of being sued. Basically, everyone who has accumulated any asset will eventually need asset protection. How to protect assets? As mentioned above, different strategies can be used to protect your assets. They can be classified either as domestic or offshore. Domestic asset protection strategies involve the use of domestic laws and business structure. The simplest is choosing the appropriate business entity, such as corporations, limited partnerships, and trusts. As stated by an asset protection consultant at CS&P, by registering a business entity, you can benefit from having a corporate veil that completely segregates business and personal assets. This protects your assets in case of lawsuits and other liabilities. Other asset protection measures that leverage domestic laws include the proper use of contracts and agreements, purchasing appropriate insurance policies as well as umbrella insurance, segregating assets and assigning them to a spouse, and using homestead exemption. A comprehensive estate and trust planning can also provide a solid form of asset protection. It is recommended to do trust planning before you establish a new company. Offshore or international asset protection strategies are among the most successful methods to preserve your wealth. These are very confidential and secure ways of shielding your assets. This involves the establishment and transfer of assets to a corporation or trust based in a foreign territory. However, the process can be quite daunting, especially for those unfamiliar with its intricacies. It requires the help of experienced asset protection specialist to ensure that the process complies with the laws of both the origin and destination territory. Read Also: Substantial Tips On How To Invest Your Money Responsibly Small Business Guide To Private Health Insurance Exchanges

7 Ways to Plan a Smooth Business Succession

Business Succession planning is one of the important levels of strategic planning that gives you an opportunity to formulate a plan on how your business is expected to perform after your tenure in leadership. Business Succession can make things more effective and wise in all aspects. Effective succession planning is highly advantageous as it gives you an opportunity to set in place mechanisms that ensure operational efficiency and transfer of leadership where necessary. When undertaking succession planning, emphasis should be put on ensuring that every aspect of business leadership is handled as comprehensively as possible. Whereas business owners understand the importance of performing succession planning, few put in place the necessary measures. Here are 7 key tips to consider when planning for smooth business succession. Initiate the planning process early: To be thorough and comprehensive in your succession planning, you need to ensure that you start planning as early as possible. Whereas experts do not have a recommendation on the definite duration of time by when you should start succession planning before implementation, it is generally agreed upon that early planning gives you sufficient time to come up with a comprehensive plan. Starting as early as 10 years before effecting the plan gives you sufficient time to ensure that everyone who is involved is sufficiently prepared to take over. This also eliminates the rush that may set in in the event of a delayed succession planning process. Such delays may lead to unprecedented and unwanted hurried succession which puts the business’s future in jeopardy. Nurture the prospected leaders: When undertaking succession planning, especially in a family business, emphasis should be made on nurturing continuity in leadership. This ensures that once you leave as the top manager, your junior takes your place and steers the company forward. When performing succession planning, you should have that in mind and therefore focus on nurturing and developing the prospective leaders. Leader development and nurturing should focus on, among other things, bringing the best out of the qualities you desire to see in them. This may be done in a gradual process such as delegating responsibilities and evaluating the prospected leader's ability to perform with the integrity and precision demanded for in a top business manager. Have an open-minded approach: To be thorough and effective in succession planning, you need to avoid bias as much as possible. In a family business or a business where leadership succession is hierarchical, maintaining an open mind can be quite hard, especially since the second in command is the most likely person to inherit your leadership. To avoid such bias, you should have an open mind in regards to potential candidates who can take over from you after you leave office. When looking for an appropriate leader to take after you, you may want to give a thought of every potential candidate available within the business. This gives you an opportunity to extend your options as wide as possible. It also ensures that you don't miss potential employees whose skills, competencies, and experiences may come in handy in taking over from you. Exposed potential candidates to training: Training is quite crucial as it ensures that prospecting leaders within your business get an opportunity to advance their skills. In this regard, leaders that you think are capable of leading your organization in one way or another should be appropriately identified and marked for progressive training and development. Such training should be focused on anticipated areas within your business that are of importance for the employees to take over once you leave. Succession training is also crucial and should be exposed to all workers who show an outstanding level of managerial skills. The well-trained workers get to be prepared for advanced leadership positions that may be created after you leave office. In some cases, promoting your immediate deputy in the hierarchy leads to vacant positions down the business administration structure. The well-trained candidates, once promoted, would be able to fill those positions effectively. Dry-run your plan: When planning for a smooth succession in your business, it is highly advisable to ensure that you, on several occasions, do a dry run of your succession plan. Dry running a succession plan gives you an opportunity to evaluate how potent your plan is in terms of meeting certain expectations. The dry running process does not have to be official and should be preferably done without informing the employees involved. This can be done by momentarily leaving your office for official vacation or even other official duties for a considerable amount of time such as between a few weeks to a month. The duration of absence gives you an opportunity to test how suited your prospected leaders are in terms of filling the void created by your absence. Do your final plan in writing: After concluding and making adjustments on your succession plan for your business, you should endeavor to put the final plan in writing. To be effective and thorough, you should consider engaging qualified, experienced, and reputable succession planning legal professionals such as Boss Lawyers in Australia. The lawyers, in such a case, help you to prepare the necessary documents including succession policies, how the current generation of employees will hand over to future generations, as well as how to resolve any arising disputes thereof. The exit strategy created from a legal perspective ensures that everyone within the business is bound while also creating a viable atmosphere for business continuity and harmony among the workers. Make your wishes known: Lastly, after every element of business succession planning has been conducted, it is crucial to bring everyone on board the plan to ensure that they are well aware of the strategic direction that the business is taking. You should, preferably, convene a meeting with everyone in the business as well as your business’s key customers. In the business meeting, you should outline what your wish is and reveal any other pertinent information that was not captured within the succession legal framework. You may also use the platform to ensure that any questions or concerns that your workers may have are appropriately handled in a plenary session. Read Also: Six Pointers To Starting A Successful Business How Does Modern Technology Propel The Success Of Your Business? Information Technology And Business Success: The Things That Connect Them Joel Devidal, CEO Of SMEJapan.Com Weighs In On Building An Online Business: 7 Steps To Success

Main Factors that Affect Trading Decisions

Market Sentiment:

How to Measure Sentiment:

New Information:

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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6 Incredible Tips To Reach Your Small Business Customer

Why You Should Choose To Have An Asset Protection For Your Business

7 Ways to Plan a Smooth Business Succession

Main Factors that Affect Trading Decisions

Market Sentiment:

How to Measure Sentiment:

New Information:

Share this Article

Why Many Businesses Owe Their Success to Quality Scales

The New Tech Running Canada’s Cannabis Industry

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

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