How to Market a Small Business in a Big City?

Published on: 30 December 2020 Last Updated on: 20 November 2024

Big cities tend to have a highly competitive market base. As such, small businesses based in large cities like New York might find themselves at a loss when trying to develop a marketing strategy to engage a large audience with a relatively unknown brand. Market a Small Business in a large city like NYC requires a multi-faceted approach, and your plan should not merely emulate that of larger brands that may have much larger budgets.

There are plenty of effective marketing strategies available for every budget. Working with a professional digital marketing agency will give you an excellent return on your investment if you have a limited budget. If your business is based in the Big Apple, you may want to consider having a New York digital marketing company help you perfect these strategies as they know how to serve the market best.

1. Research

Conducting thorough and comprehensive market research services in Singapore should be the first step in your marketing campaign. The data you collect reveals vital information about your potential consumer base as well as your competitors. You can then use this information to tailor your marketing strategies to reach your audience best and stand out amongst the crowd.

Singapore is a global business hub known for its pro-business environment, making it an ideal destination for entrepreneurs. If you’re wondering how to set up a business in this city-state, the process is straightforward, with efficient registration procedures and minimal bureaucracy. With its strategic location, robust infrastructure, and favorable tax policies, Singapore provides a strong foundation for both local and international businesses to thrive.

So, research more!

Here are some of the objectives that market research aims to achieve:

Know Your Audience

This involves general information about your target audience—their demographic information, location, what they do, what they like, how they act, etc.

Identify Your Competitors

Knowing who your competitors are is vital to building brand awareness. Knowing your competitors means knowing what products/services they sell, their marketing strategies, and what kind of audience they target.

Spot Emerging Market Trends

Stay up-to-date about your target consumer base’s latest developments and mold your marketing campaign to remain on-track with those developments.

2. Create Quality Content

Content marketing is the strategic use of high-quality, relevant, and on-brand content like blogs, videos, or articles to market your brand or a product to a well-defined audience. Typical content marketing strategies include, but are not limited to:

This involves the consistent uploading of a relevant content on various social media platforms. This content can include images, videos, animations, stories, or even live customer service videos.

Blogs

Blogs are one of the easiest and cheapest ways to produce content on the web. It is essential that your blogs are creative, engaging, and contain original copy, not plagiarized from other websites. They should be well-researched and tailored to the specific audience that your brand is targeting.

Paid Advertisements

Sponsored ads require financial investment, but they can be a great way to reach a broader audience and ensure that your brand remains visible and relevant on the web.

Content marketing is an excellent way for small businesses to market their brand or product with a minimal investment.

3. Leverage SEO

Search Engine Optimization(SEO) is another vital aspect to consider when developing your digital marketing strategy. SEO involves curating your website and its content to rank higher in a search page result. With more and more businesses developing a web presence, having good SEO scores should be high on your marketing strategy’s priority list.

SEO isn’t always cost-prohibitive; the price for SEO implementation depends on who is setting it up and working on it. The initial investment can range from cheap to spendy, depending on what level of ranking you desire for your site.

If you decide to do SEO yourself, start by researching relevant terms and keywords for your industry. You can then add internal links and secure backlinks (another facet of content marketing), produce quality, highly-legible copy, write blog posts with numbered lists, and add relevant keywords throughout your website. Properly implementing SEO will establish your site as an authority and drive more traffic directly to you.

4. Have a Strong Digital Presence

When digital ads account for half of all ad spend, developing and maintaining a strong web presence is imperative for any serious small business. A robust online footprint includes both your business website as well as social media pages. It is a cost-effective way of building brand awareness in your target market base.

Developing and maintaining a business website should always be one of the top priorities of your marketing campaign. Your site will serve as the primary representation for your brand on the internet, which is crucial in building consumer loyalty and brand reputation.

For top-notch website creation, there are several options for you to consider. The first one is using CMS like WordPress. The second one is custom web development. For this, you can hire RoR developers, a UX/UI designer, and a project manager.

Additionally, social media can serve as an excellent digital marketing tool to reach a broader or more specific target audience. Social media serves as the vehicle to transport your brand to the masses and increase its visibility.

5. Generate Leads

When your marketing campaign loses its potency on a specific target audience, you’ll need to generate new leads that you can then use to either find a new audience or expand the one that you’re already targeting. Here are some ways to generate new leads:

Optimizing Your Landing Page

Use landing page strategies like implementing Call-To-Actions and write compelling headlines to improve your website’s traffic and conversion rates.

Lead Generation Software

As the name suggests, this software identifies and collects new leads from multiple sources. With the right software, you can generate quality leads that significantly boost your conversion rates and sales.

Data Validation Software

This is similar to lead generation software, but instead of crawling the internet for leads, it validates the information you already have. It works in one of two ways; it can either complete a batch validation analysis of a lead data spreadsheet or live as an API on your site’s contact forms and checks the data’s accuracy in real-time as forms are submitted. This can save time and effort when pursuing new leads.

Email Marketing

Email marketing remains one of the most cost-effective ways to generate brand awareness and boost sales. These include implementing newsletters, sign-me-up forms, or generating automated email ads for specific audiences.

Budget As a Tool, Not a Barrier

Small businesses should develop a very different marketing strategy than large corporations in a big city like NYC. Approaching marketing from a small business perspective is the best way to ensure the most effective use of limited budgets and resources. Your finances should never be a hindrance to achieving your marketing goals. With proper strategies and a bit of creativity, your marketing campaign can be just as impactful as your competitors’.

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How To Sell A Small Business Without A Broker

Once you’re ready to sell your small business, hiring a business broker tops your list. An article from this perfectly defines the role of business brokers that is to act as “intermediaries between buyers and sellers of a business”. They are the equivalent of real estate brokers or agents who sell properties on behalf of property owners. Business brokers manage everything necessary to sell your small business, from planning to marketing to closing the deal. Some even assist during the transition process. Considering such an enormous task, enlisting a broker may seem the easiest and most convenient thing to do. However, their service comes with an outrageous fee, usually around 10% commission from the sale. This is certainly a huge cut from your profits. If you want to retain the full profit from the sale, you can opt to sell your small business sans middlemen. This is an excellent choice especially if you have previous experience selling a business, you know of prospective buyers, or you’re not in a hurry to sell-off. However, when you decide to sell your business on your own, you have to be ready for a tedious legwork. So, how do you go about the sale? Know your reason for selling the small business According to a business broker, the first thing that a buyer would want to know is why a business is being sold. For a business to attract a potential buyer, you need to have a good reason. Some of the common reasons are retirement, sudden changes in personal circumstances, illness or death, boredom, partnership disputes, and burnout. Prospective buyers find these as ‘attractive’ reasons to buy a business. It may be harder to sell a business if you tell the buyer that you’re selling the business due to its sorry financial state, persistent losses, lack of manpower, and changing market conditions and trends. Make your business easily marketable by timing your sale properly. Show positive attributes to make it more marketable such as a strong customer base, increased profitability, consistent good financials, well-defined business processes, and a good contract. Plan your sale Prepare your business at least two years ahead of the sale, especially if you won’t enlist a broker. Have an ample amount of time to improve your client base, business structure, and financial records. This will help improve the value of your business and make it more attractive to buyers. This should also help ease the transition process. Get your business appraised Once you’re ready to sell, you need to decide on the worth of your business. It is best to work with a professional business appraiser to get a proper valuation. Often, business owners become illogical when it comes to evaluating their own business. Some price is too low in an attempt to make it more marketable but end up losing on potential profit. Others price it too high hence making it unattractive to potential buyers. A business appraiser will evaluate your business to determine its worth. He then prepares a detailed explanation to give credibility to the proposed price. Prepare all documents Give time in preparing the design or sales package for your business. This document represents your business in the best possible light to potential buyers. It should include financial, operational and marketing information. If you are not comfortable with your communication skills, you can enlist the help of professional business writers. Financial documents are an important part of the sale process. Gather your books of account, financial statements, and tax returns for the past four years. Review these documents with an accountant. In addition, develop a list of assets that are being sold along with the business. Include other necessary documents such as lease agreements, supplier contracts, and contact lists. Prepare an information packet or operating manual that provides an overview of your business processes. In addition, you want to add photographs of your business, testimonials, case studies, and customer profiles. Highlight accomplishments and milestones to make it more marketable and command better-asking price. Prepare your business on-site Alongside the documentary preparations, you should also make your business site presentable. Check your physical store, production site, warehouse, and other related locations. You might need to have some areas repainted or redeveloped. Check if equipment or machinery needs to be replaced or fixed before the sale. Investing in such developments can help improve the asking price. It might sound cliché but first impressions last. An unkempt and dilapidated business site might turn off a potential buyer. It pays to invest in your physical asset as soon as you decide to sell on your own. Look for a buyer to sell your small business Finding a buyer is difficult, but it becomes doubly challenging if you don’t have a business broker. Unless you have a ready buyer, it may take several months to years before you can find the right buyer. The advantage of hiring a business broker is that they have wide networks and established marketing methods. If you are working solo, you will need to compensate for these services. There are listing sites dedicated to businesses-on-sale. You only need to pay a one-time fee and your business becomes available to potential buyers. You can also tap your networks. Perhaps, a friend or an acquaintance (or someone they know) is planning to buy a business. You can check your local business clubs or chambers. Visit online forums and social networks. Don’t limit your advertising methods. Final Thoughts As you can see, if you sell your small business without a broker is possible. It can even be advantageous if you play an active role in the sales and negotiation process. Quite obviously, business owners are more passionate to sell their business to the right buyers. Of course, you just have to remain rational and avoid getting your emotions to affect your decisions. As a final caution, if you have no experience selling and buying a business, you should consider working with a business broker or someone who has experience in this field. Better yet, you can check with your local chamber of commerce for assistance and counseling. Read Also: How to Boost Traffic to your Small Business Cost Effective Custom Mobile Accessories Packaging for your Small Business How To Empower Your Small Business through Digital Marketing? 4 Simple And Cheap Methods To Attract More Customers For Your Small Business

Basic Small Business Tips for Noobs Who Want to Start a Venture in 2020

Running a small business is probably one of the best ways you can earn money. However, it’s no secret that it entails a few things. You can start by looking at the current trends in the market. Find out more about your target market and industry competitors. What products or services are currently available in your area today? How can you compete with the existing offers? Another thing you need to focus on as a small business owner is learning how to manage your revenue, profits, losses, and expenses. Understanding basic accounting can work wonders for your business. It will guide you in making crucial decisions such as setting your budget for your monthly expenses, purchasing new equipment or hiring additional staff While you can hire a professional from companies such as www.gsmaccountants.co.uk, it still pays to have enough background in accounting. Try enrolling in basic accounting classes. You can also use other resources such as blogs, vlogs, and webinars. Secure and manage your funds Aside from having an accounting background and solid market research, you must have enough starting capital. While ideas can indeed drive a small business forward, it is still important to have substantial funding in order to get things done. You should have funding equivalent to six months of your estimated cost of operation. This will provide you with a security blanket in case you don’t earn enough money during the first few months of your business. Once you receive your funds, your next priority is to ensure that you manage them correctly. Allocate money for various aspects of your business such as your employee’s salary, store rentals, utilities, and equipment. Don’t forget to stick with the budget you created. Prepare the necessary documents To ensure that your business adheres to the local laws and regulations, see to it that you submit all the required documents. Also, check the requirements for business permits and other necessary certifications. Ask the local authorities or refer to small business consultants if you're not sure how to process the documents. Say no to procrastination Establishing a business is a very serious matter. Don’t lose sight of the important things such as maintaining your momentum. Look for ways you can motivate yourself and your team to move forward. Also, never procrastinate! Schedule your tasks and see to it that you complete them on schedule. If you have a hard time completing tasks, don’t hesitate to ask for help from other members of your team. Thousands of business-minded individuals try their luck at building their own companies. Some of the common types of businesses you can find today include online retail shops, brick and mortar stores, service-based startups, digital marketing consultancies and software development firms. Whatever type of small business you want to start, see to it that you have a clear set of goals. Also, use the tips and tricks enumerated above. These are super helpful in creating a successful business. Make the necessary adjustment to fit the needs and goals of your dream business. Read Also: Cost-Effective Custom Mobile Accessories Packaging for your Small Business How to Empower Your Small Business through Digital Marketing? What Are the Alternatives for Small Business Startup Loans?

Principles for Leading Your Company through COVID-19 Crisis

Ever since the COVID-19 outbreak in the UAE, the government and other institutions have been fighting to curb its spread. The virus spreads when a healthy person inhales droplets from a person who is infected. It also spreads when you touch surfaces that are contaminated then touch your eyes, mouth, or nose. It is necessary to adhere to the recommended health guidelines like washing your hands or using an alcohol-based sanitizer, maintaining social distance, avoiding crowds, etc. Employers should ensure that the workplace is safe and can accommodate employees without compromising their health. Preventing the Spread of COVID-19 at the Workplace Keeping your workplace COVID-19 free does not have to cost much; maintain hygiene and cleanliness. Ensure that surfaces like tables and desks, keyboards, and telephones are wiped and disinfected regularly. Encourage regular hand washing by workers and customers. Provide sanitizers and hand wash soap at entrances, exits, washrooms, etc. Ensure that sanitizer dispensers never run out. You can also hang informative posters on the importance of washing hands to prevent the spread of the Coronavirus. Promote the use of face masks at all times and practice good respiratory hygiene. Make sure your employees are well aware of Coronavirus Health Insurance. How to Lead Your Company during the Coronavirus Leading a team during the COVID-19 can be tough; there is uncertainty, and employees are constantly worried about their families and health. Here are principles you can use to lead your team during this time of crisis. Preach Hope Your employees will mirror your behavior, so as you talk to them about the present and unclear future, it is necessary to remain optimistic. Be truthful and assure them that the company will withstand the hard times, and things will be back to normal. You need to give them hope, act like a leader. Taking leadership training Dubai lessons teaches you how to handle overwhelming situations in the workplace. Although preaching hope is necessary, avoid giving false assurances as this can break their trust in you and the company. People-Centered Approach You need to be in tune with how the staff feels and thinks during this crisis; watch for changes and respond to any concerns. Employees are going to be worried and anxious about job security and health. Executives who take leadership training in Abu Dhabi classes know how to act even in a crisis. Show genuine concern for your workers; some risk their health to be at the office while others work from home juggling family and workload. Effective Communication Communicating is not enough; you need to ensure that the message is understood and not blown out of context or misinterpreted. Try to maintain personal but professional communication with each member. Be transparent, and keep the employees informed, but don’t bombard them with too much information. Communication is a two-way-street; listen to your team and receive feedback without judgment. When employees are free to issue their concerns and opinions, they feel appreciated and valued which leads to job satisfaction and improved productivity. Collaboration Don’t pretend to know everything; nobody expects you to. This is the ideal time to rely on your resources, employees, and all team members. Create taskforces, sub-taskforces, and explain each person’s role; this makes them feel that they are contributing positively to the workplace during this crisis. Collaboration fosters cohesion and builds trust within the team. When people work together they can come up with better solutions to problems. It also helps employees to adapt to the new norm. Change is inevitable, and organizations need to adapt accordingly. Establish a Common Vision Focus on setting out a simple, shared vision; this fosters a sense of purpose. As the crisis escalates, a shared vision reminds the team to work on what is needed at every stage and to focus on important issues. It also helps employees to focus on the organization’s goals without getting distracted by the outside world. It steers employees in the right direction. Having a clear vision ensures that every member is on the same page. A good vision is not enough; you need to communicate correctly to let everyone know their responsibilities and expectations. Be Present It’s crucial to be present at the workplace to interact and support your team. It is also necessary to do the same if you have a virtual team. Most organizations have all or some of their employees work from home. It is necessary to schedule regular meetings through video conferencing. This makes remote working employees feel seen and included in everyday routine and decision-making processes. You don’t have to be physically present to lead your team. If you lead managers, you need to keep a tab of their daily routine and continue with your coaching conversation. The COVID-19 crisis has changed the workplace; some people work from home while others continue with their normal routines while observing health recommendations. It can be overwhelming to lead a team during a crisis; some workers are confused while others are worried and frustrated. As a leader, you need to develop strategies to keep your team focused during these times. Read also: 5 Ways Technology Will Change the Hospitality Industry Post Covid-19 Pandemic

How to Market a Small Business in a Big City?

1. Research