How Accessible Is Your Dealership’s Website?

by

01 October 2018

Automotive

It might be easy to think about your website as something ancillary or removed from your car dealership, a splash page in which you can throw up a few pictures, link to a mostly-ignored Twitter, and slap on a phone number, address, an invitation to come to visit you in-person. Nothing could be further from the truth. In our constantly evolving digital world, your website is a legitimate extension of your physical dealership. It needs to be constantly updated with your latest stock, contains accurate information, and provide not just one or two but a variety of ways in which to get in touch with you. In short, it needs to be as accessible as humanly possible.

Customers who visit your site should leave feeling as though they have just visited your dealership in-person. All the amenities should be available to them. A full, accurate, and updated look at what you currently have in stock is of key importance. Keep a photo gallery of every single vehicle you have available for purchase for customers to peruse. Is a car model temporarily out of stock? Make sure that information is clear and let them know when you will be getting more shipped out. Is a model completely out of stock? Strike it from the site and don’t look back. Crisp, detailed photos should be a given. If you can offer a full, 3D digital view of even some of your stock, that’s even more impressive.

car model

Another way of replicating the in-person experience is by offering a live online chat. There is some extremely impressive car dealer chat technology available today. This will offer your customers the ability to talk to a live operator 24/7. With Gubagoo’s Chat Smart technology, you give these operators access to your stock and sales information; they, in turn, present it to the customer, create a profile of them, collect their contact info, and bring it all back to you. This information is highly-customizable and extremely easy-to-use. You can even, using a dealer-only app, see live chats as they take place in real-time and hop in if you have something to add or elucidate certain points. Online dealer chat technology can also be integrated with your Facebook page, so that the popular website’s online chat function can be funneled directly to a live operator.

live operator

Another important aspect is social media. You already know, of course, about Facebook and Twitter, but these days it’s of extreme importance that your dealership is accessible through as many social media outlets as possible. Google+, LinkedIn, YouTube, Twitch, Discord, and Pinterest are just a handful of the avenues through which crafty dealerships are boosting their sales. Consider bringing on a social media expert to run your Twitter, keep your website updated, and get you in touch with potential customers in as many different ways as possible.

Did you know that 75% of car buyers say that online research was key for them in making their eventual decision? A full three-quarter! And it’s a safe bet that some of the remaining 25% at least checked websites online in addition to in-person.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Evolution Of Braking Systems In Modern Vehicles

The Evolution Of Braking Systems In Modern Vehicles: A Leap Towards Preventing Rear-End Collisions

The automotive industry has witnessed a significant evolution over the years, especially in the realm of vehicle safety. One of the most noteworthy advancements is in braking systems, which have evolved dramatically in newly built cars. These advancements are particularly crucial in preventing rear-end collisions, one of the most common types of car accidents. This article delves into how modern braking systems have been developed and refined. Further, it highlights their role in enhancing road safety and reducing the frequency of rear-end collisions. 1. The Traditional Braking Systems To appreciate the advancements in modern braking systems, it’s important to understand traditional braking mechanisms. Older vehicles typically employ hydraulic braking systems. Here, the driver’s application of the brake pedal creates hydraulic pressure in the brake lines, activating the brake pads or shoes. While effective in their time, these systems had limitations in response time and efficiency. Particularly under sudden or emergency braking scenarios, it often leads to rear-end collisions. 2. Introduction Of Anti-Lock Braking Systems (Abs) A significant milestone in the evolution of car braking systems was the introduction of Anti-lock Braking Systems (ABS). ABS prevents the wheels from locking up during emergency braking, thereby maintaining tractive contact with the road surface. This technology significantly reduces stopping distances and improves vehicle control, particularly on slippery surfaces. By preventing wheel lockup, ABS allows drivers to maintain steering control, which is crucial in avoiding rear-end collisions. 3. Electronic Brakeforce Distribution (EBD) And Brake Assist Further advancements led to the development of Electronic Brakeforce Distribution (EBD) and Brake Assist systems. EBD optimally distributes the brake force among the wheels based on road conditions and vehicle load. Thus, it enhances braking effectiveness and stability. Brake Assist, on the other hand, detects emergency braking by monitoring the speed and force with which the driver applies the brakes. It is applied automatically to maximize braking power. This is particularly effective in reducing the severity of rear-end collisions. 4. The Rise Of Adaptive Braking Systems The latest in braking technology is the advent of adaptive braking systems, which are part of the broader suite of Advanced Driver Assistance Systems (ADAS). These systems use sensors to monitor the vehicle’s surroundings and can autonomously apply the brakes while detecting an imminent collision. For example, if the car ahead suddenly slows down, the system will automatically apply the brakes if it senses that the driver has not reacted quickly enough. 5. Regenerative Braking In Electric Vehicles With the rise of electric vehicles (EVs), regenerative braking has become increasingly prevalent. This system recovers energy that is typically lost during braking and uses it to recharge the car's battery. While the primary purpose is to improve efficiency and range, regenerative braking also contributes to safer braking. It provides smoother and more controlled deceleration, which can be crucial in preventing rear-end collisions. 6. Impact Of Braking Systems On Driver Behavior And Safety The evolution of these systems has not only enhanced vehicle safety but also influenced driver behavior. Modern braking systems provide drivers with a sense of security, potentially leading to more confident driving. However, drivers need to understand that while these systems are incredibly effective, they are not infallible. Responsible driving, awareness of road conditions, and understanding the limits of these technologies are essential in maximizing their benefits in preventing rear-end collisions. How Braking Systems Have Evolved All These Years? The remarkable evolution of braking systems in modern vehicles is indeed a testament to the strides made in automotive safety technology. This journey, from basic hydraulic brakes to the advanced adaptive and regenerative braking systems of today, has been driven by a relentless pursuit of safety and efficiency. Each innovation in this domain has played a significant role in mitigating the risks associated with driving, particularly in preventing the common and often dangerous rear-end collisions. These sophisticated systems reflect the automotive industry's deep commitment not only to enhancing vehicle safety but also to improving the overall driving experience for motorists around the world. By incorporating these advanced braking technologies, manufacturers are ensuring that vehicles are not just faster but also more efficient. Additionally, they are safer and more reliable. However, as we embrace these technological advancements, drivers must remember that these systems are designed to augment, not replace, human judgment. They can also never remove the principles of responsible driving. While these systems provide an added layer of safety, the onus still lies with drivers to maintain attentiveness, adhere to traffic rules, and practice safe driving habits. Concluding Words As we look to the future, the horizon of automotive technology is bright, with the promise of further innovations in braking systems. These advancements might continue revolutionizing the way we drive, making roads safer and reducing the incidence of accidents. The focus on developing smarter, more intuitive braking systems will undoubtedly play a central role in this ongoing quest for enhanced road safety. In this context, the future of automotive safety is not just about technological advancements; it is also about fostering a culture of safety among drivers, ensuring that technology and human responsibility work hand in hand to prevent accidents and save lives. Read Also: Pros And Cons Of Buying A Used Car 2018 Tesla Model S: The Complete Electric Vehicle 6 Reasons Why Vehicles Are Now Safer Than Ever

READ MOREDetails
winter weather driving

Prepping Your Vehicle For Winter Weather Driving

Winters can be harsh and treacherous for drivers. No matter how skilled of a driver you may be, the snow and ice from a severe storm can put your safety at risk. winter weather drivingWhether you lose control, or another driver around you do, slick roads and poor visibility increase the chances of you being in an accident if you are not prepared. For those that live with winter weather every year, there is a schedule that needs to be followed to prep your vehicle going into and out of the season. With winter conditions being dangerous, it’s not safe to rely on your regular summer setup. Being proactive and getting your vehicle ready for the snow can help you stay safe and keep your family and other drivers safer too. Proper vehicle outfitting can help you stay firmly on the road during those harsh winter storms. Check out the tips below for how to get your car ready for the winter season. Winter Tires All-season or summer tires are the most recommended for vehicles that are driven in warmer weather. However, if you live in a part of the country that has significant snowfall, you are better off to switch out your all-seasons for snow tires. They can give you better grip and security on slick roads. Never rely on summer tires to get you through the harsh weather of a northern winter. Make sure you get your tires switched late in the fall so they are ready for any early storms. Wipers Visibility is key when you are driving in winter conditions. With snow, sleet and vehicle splashback making it tough to see where you are going, you want to make sure that you have the best wipers in your car. In the autumn, take stock of the condition of your current wipers and if they need to be replaced, you should do it before it’s already winter. According to this article by Fleming Attorneys flemingattorneys.com, distraction is the leading cause of car accidents. If you can’t see clearly ahead of you, accidents will surely happen. So have your wipers fixed early and be ready for any blizzard that comes your way. Snow Brush There is nothing more frustrating than coming out to your vehicle and seeing it buried under several inches of snow. Always have a good quality snow brush stowed in your car for these occasions. An adjustable handle snow brush can help you quickly clear off all areas of your car with ease. Make sure that one end of your brush is equipped with an ice chipper to help you get your windshield cleared of any frosty buildup. Fluids & Oil You may not give the inner workings of your car much thought, but the fluids in your vehicle are no different than your own life’s blood. Keep an eye on your antifreeze and oil levels throughout the season. There are several cold weather blends of oil and antifreeze that can help protect your engine from damaging frigid temperatures. You should consider keeping backup bottles in the vehicle in case you run out at the worst possible time. First Aid Kit No matter where you live, you should always have a vehicle first aid kit in your car. With the chances of getting stranded much higher in the winter months, a first aid kit including a thermal blanket can make all the difference in a harsh survival situation. Make sure to have bandages, fever and pain medication and even emergency snacks stowed in your kit at all times. Safety is the number one priority during winter driving. It is important that you prep your car to avoid accidents due to bad weather. Read Also: 5 Clever Tips Every Truck Driver Should Bear In Mind Why You Should Use Quality Wiper Blades

READ MOREDetails
Best Car Loan

Steps For Getting The Best Car Loan

Car loans can be obtained from a variety of sources, including banks, credit unions, and online lenders. The process of getting a car loan can vary depending on the lender, but there are some common steps that borrowers should follow to ensure they get the best car loan possible.  Keep reading to learn the steps to get a car loan and measure up the best car loan interest rate in 2022. 3 Easy Steps To Get A Market Best Car Loan To get the market's best car loan, you require a very stable system. This means almost every company is offering car loans. But selecting the best one means the car loans which are offered with the lowest amount of interest require some checkpoints.  These checkpoints are the basis of your chances of returning back the money. Yes, then a bank is giving you the loan. They want some assurances that you are going to get back their money within the desired time limit. Here are three easy steps to get a market-best car loan. 1. Improve Your Credit Score If you're looking for a new car, you can get the best auto loans by improving your credit score. Lenders are also going to use your credit score to determine how risky it is to for lending you money.  And this impacts the interest rate they'll offer you. Fortunately, there are several things you can do to improve your credit score and get the best car loan rates possible. To start with, make sure you're aware of your credit score and keep track of your credit history. You can get a free copy of your credit report once a year from various sites and even credit bureaus themselves.  If you find any errors in your report, dispute them immediately. Next, try to pay off any outstanding debts and keep your balances low on other accounts. Lastly, don't open new lines of credit too frequently, as this can negatively impact your score.  By following these steps, you can work toward improving your credit score and getting the best car loan interest rate in 2022 available.  2. Decide What You Can Afford To Each Month When it comes to getting a car loan, it's important to remember that you don't want to bite off more than you can chew. You need to decide what you can afford to pay each month. This means factoring in not only your current expenses but also your future ones.  For example, if you're expecting a new baby soon, you'll need to take that into account when calculating how much you can afford to spend on a car each month after your child is born.  Once you've determined how much money you're able to put toward a car payment each month, you can create a budget to act as a guide while you shop around for the best deal. To get the best car loan, you need to work on your whole expenditures.  As the whole bunch of expenditures is determining some of the facts. For example, when you have good data records for your expenditure, your bank will get a better idea of your monthly payment systems, and this will also go to help you to qualify for a fast loan. 3. Shop Around And Compare Various Lenders When it comes to finding the best car loan, it's important to shop around and compare various lenders. This way, you can find the best interest rate and terms that fit your needs.  Don't settle on the first lender you find. Instead, take the time to compare interest rates, terms, and other factors to make sure you're getting the best deal possible.  When comparing lenders, be sure to ask about the interest rate, loan term, fees associated with the loan, and any penalties for early payback. You'll also want to ask about the lender's reputation and how long they've been in business.  It's crucial to work with a reputable lender who will work with you to get the best car loan possible.  Finally, read the terms and conditions of the loan agreement carefully. Make sure you understand all the fees and penalties associated with the loan. If you have any questions, ask the lender before signing anything.  By shopping around and comparing various lenders, you can ensure you get the best car loan for your situation.  Get The Best Car Loan For Your Needs In summary, there are a few important steps to getting the best car loan. Take the time to evaluate and improve your credit score, determine what you can afford, and shop around to compare rates from various lenders. By following these steps, you can ensure you're getting the best deal on your next car loan. Are you thinking of applying for car loans? Do not forget to share your opinion in the comment section. Additionals: Get Fast Access to Car Title Loan during Bad Times5 Benefits of Car Title Loans and One Important Warning

READ MOREDetails