How Accessible Is Your Dealership’s Website?

Published on: 01 October 2018 Last Updated on: 05 November 2024
Dealership’s Website

It might be easy to think about your website as something ancillary or removed from your car dealership, a splash page in which you can throw up a few pictures, link to a mostly-ignored Twitter, and slap on a phone number, address, an invitation to come to visit you in-person. Nothing could be further from the truth. In our constantly evolving digital world, your website is a legitimate extension of your physical dealership. It needs to be constantly updated with your latest stock, contains accurate information, and provide not just one or two but a variety of ways in which to get in touch with you. In short, it needs to be as accessible as humanly possible.

Customers who visit your site should leave feeling as though they have just visited your dealership in-person. All the amenities should be available to them. A full, accurate, and updated look at what you currently have in stock is of key importance. Keep a photo gallery of every single vehicle you have available for purchase for customers to peruse. Is a car model temporarily out of stock? Make sure that information is clear and let them know when you will be getting more shipped out. Is a model completely out of stock? Strike it from the site and don’t look back. Crisp, detailed photos should be a given. If you can offer a full, 3D digital view of even some of your stock, that’s even more impressive.

car model

Another way of replicating the in-person experience is by offering a live online chat. There is some extremely impressive car dealer chat technology available today. This will offer your customers the ability to talk to a live operator 24/7. With Gubagoo’s Chat Smart technology, you give these operators access to your stock and sales information; they, in turn, present it to the customer, create a profile of them, collect their contact info, and bring it all back to you. This information is highly-customizable and extremely easy-to-use. You can even, using a dealer-only app, see live chats as they take place in real-time and hop in if you have something to add or elucidate certain points. Online dealer chat technology can also be integrated with your Facebook page, so that the popular website’s online chat function can be funneled directly to a live operator.

live operator

Another important aspect is social media. You already know, of course, about Facebook and Twitter, but these days it’s of extreme importance that your dealership is accessible through as many social media outlets as possible. Google+, LinkedIn, YouTube, Twitch, Discord, and Pinterest are just a handful of the avenues through which crafty dealerships are boosting their sales. Consider bringing on a social media expert to run your Twitter, keep your website updated, and get you in touch with potential customers in as many different ways as possible.

Did you know that 75% of car buyers say that online research was key for them in making their eventual decision? A full three-quarter! And it’s a safe bet that some of the remaining 25% at least checked websites online in addition to in-person.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

MOT Certificate

You Can Now Print Your Own MOT Certificate

The Driver and Vehicle Standards Agency (DVSA) recently implemented a new system that allows drivers to print their own MOT certificates at home. If you consider that more than 630,000 MOT certificates were issues last year, at the cost of £10 each, the new system is set to save UK drivers an estimated £6 million a year. This new system will allow owners of cars, vans, and motorcycles to view, save and print MOT certificates issued after 20th May 2018. The printing of the MOT Certificate by drivers can help save them from a number of bureaucratic hurdles and ease efficiency. The Ministry of Transport is already burdened with a number of problems. Saving them from such a process will help them concentrate on some other important area of business. In terms of the drivers, it is important, as it will help save them from running around with paperwork at all times. A great number of drivers in the UK, misplace their MOT certificates routinely. The process of getting a new one is problematic and time-consuming. By enabling drivers to print their own MOT certificates, the Ministry of Transport is contributing to citizen welfare and promoting citizen responsibility. The new system was only initially available for cars and vans, but it was made available for motorcycles and will soon become available for buses, Lorries, and coaches. All drivers who wish to use this service only need the vehicle’s registration number and the 11-digit reference number found on its VC5 logbook. How to Get Your Free MOT Certificate: Here’s how to get your free MOT certificate brought to you by Plateman Show Plates. Considering that you need to show the MOT certificate if you need to tax the vehicle at the post office or change the vehicle’s tax class, this new and easy way of getting the MOT certificate may prove invaluable to some users. If you are not able to get the MOT certificate online and print it yourself, you can still get a certificate from MOT centers at £10. According to Neil Barlow, the Head of Vehicle Engineering at the DVSA, this move was aimed at making it easier for motorists to have the “information they need to keep their vehicle safe.” It is also easy to argue that the government seeks to reduce the need for you to visit a government office for most of the documents you need. The move is a welcome one since it means that you don’t have to spend money on an MOT certificate, but also because you are able to get one at your own time and in your own way. It is also a good way to get a replacement MOT if you happen to lose yours. According to the DVSA website, you can use this service to replace a lost or damaged MOT certificate. The service is also very easy to use and with the right documentation, you can print out your MOT in a matter of minutes. This free service is however not available for heavy goods vehicle, trailers of public service vehicles. Owners of these vehicles have to visit an MOT center if they want an MOT certificate. An MOT certificate verifies that your vehicle is safe and roadworthy and given that it also tests the emissions your car produces, it is a vital document to have. Now you can get it more easily which leaves no excuse for not having one. Read Also: Road Ready: 5 Essential Things To Keep In Your Car Things To Consider Before Buying Your First Motorcycle

READ MOREDetails
who owns the nfl

The Red Stallion’s Keepers: The Powerful Figures Behind Ferrari

Ferrari is an Italian luxury sports car manufacturer and brand that is well-known for its prancing horse logo, Rossa Corsa (or "race red") color, and sex appeal. Ferrari is still a maker of motorsports and is now a public-trade company. Enzo Ferrari, a racer and businessman, established Scuderia Ferrari in 1929 in Modena, Italy, with the goal of supplying race cars to Alfa Romeo. Alfa Romeo internalized its racing division in 1938, and Ferrari oversaw the new division for a brief period of time. After leaving Alfa Romeo in 1939, Enzo Ferrari established Auto Avio Costruzioni, a company that produced tools until 1940, when Ferrari introduced the Tipo 815, a race car. Ferrari relocated its factory and headquarters to Maranello in 1943, a few years later. The first road car to bear the Ferrari badge, the 125 S hit in 1947. But Ferrari wasn't an official automaker until Enzo Ferrari began selling vehicles under his own brand. In this article, we will be getting to the bottom of who owns Ferrari at present. Here is all the information you need on the owners of Ferrari. Early Days Of Ferrari Image Source: mwtv.in The current Prancing Horse got its start in 1939 when Enzo Ferrari founded Scuderia Ferrari, a racing team under Alfa Romeo. Following World War II, Enzo Ferrari went out on his own and started producing cars under the Ferrari brand. Production of the first Ferrari-badged vehicle began in 1947. Up until 1960, Ferrari was a private holding business. Then, it went public in 1960 as Società Esercizio Fabbriche Automobili e Corse, or SEFAC S.p.A. Soon after, Fiat acquired a portion of the business and significantly raised its investment. Does Fiat Own Ferrari? Image Source: d2hucwwplm5rxi.cloudfront.net No, but Fiat did once own a sizable portion of Ferrari. In 1969, Fiat S.p.A., also known as Fabbrica Automobili Torino, or the Italian Automobile Factory of Turin, acquired a 50% stake in Ferrari. Fiat never owned the entirety of Ferrari, even though it increased its stake to 90% in 1988 (Enzo Ferrari owned the remaining 10%). This was the arrangement until 2014, when Ferrari S.p.A. and FCA split apart by Fiat Chrysler Automobiles N.V. October 2015 marked the start of the official separation, which ended in January 2016. Ferrari N.V. was formed as the Ferrari Group's new holding company during this separation. FCA sold its ownership share, and the business was listed on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, remained the owner of the 10% of the company's shares that his father had previously owned. Ferrari Shareholders: What Company Owns Ferrari? Public (67.09%) Exor N.V. (22.91%) Piero Ferrari (10%) The general investing public is Ferrari's principal shareholder. Enzo Ferrari's second son Piero also owns a sizable portion of the business, and Exor N.V. completes ownership. The owners of Exor N.V. are the descendants of Giovanni Agnelli, one of the original founders of Fiat. Ferrari is still headquartered in Maranello. They take great pride in being one of Formula 1's most enduring and successful competitors. They simultaneously hold the position of being a genuinely world-class automaker. Even with its fame, it is still a relatively boutique operation that only produces a small number of cars annually. This is reflected in Ferrari's valuation, which places it among the top ten automakers in the world by market capitalization at more than $51 billion. The Alfa Romeo Connection Image Source: etimg.etb2bimg.com Despite having a long history together, Ferrari does not own Alfa Romeo. Although Alfa Romeo is owned by Fiat Chrysler, Alfa Romeo and Ferrari were once one and the same. After all, it was under the Alfa Romeo name that Enzo Ferrari initially established the Scuderia Ferrari racing team. Although Enzo Ferrari started competing for Alfa Romeo in 1920, he founded Scuderia Ferrari in 1929, which later became Alfa Romeo's official racing team. But after leaving Alfra Romeo in 1939, Enzo founded his own independent racing team in 1948 and didn't look back. Ferrari: The Legendary Sports Car Phenomenon Millionaire and passionate Ferrarista Robert Herjavec has described the experience cleverly. “This is where the Ferrari world is kind of like the Vatican. It's very mysterious. There are a lot of trinkets you have to wear and a lot of rings you have to kiss." Owning a Ferrari, according to Hollywood and some urban legends, is either a cliché for midlife men or the height of kitsch, a sign of the nouveau riche who have too much money and too little taste. Owning a Ferrari is actually a very different animal from owning any other kind of vehicle. Purchasing a Ferrari is not like purchasing a typical car. You don't simply walk into a dealership with a wallet full of hundreds of thousands of dollars and walk out with one of the brand's vehicles. Concerning a limited edition series, the situation usually becomes even trickier. From the time you decide to buy a Ferrari to the point at which you have to decide whether to buy another one, Ferrari controls every aspect of ownership. In other words, to paraphrase Herjavec from a 2014 Wired interview, Ferrari chooses you, not the other way around. You typically consider yourself fortunate to be among the privileged few. Enjoying the "epitome of motor technology today" (as Herjavec put it) is subject to a rigorous set of regulations. This has sparked numerous online debates and thought pieces. The fine print on the bill of sales and the controversy surrounding the introduction of limited edition cars largely hint at the precise nature of these regulations. Owning A Ferrari: Trivia Image Source: derivative.ca As previously stated, no matter how full your wallet is with cash, you don't just walk into a Ferrari dealership and expect to drive off in a brand-new car. You can forget about going into the dealership to purchase a limited-edition car. While the majority of car dealerships will check your credit to see if you can afford the payments on the vehicle you're about to purchase from them, Ferrari goes above and beyond that. It's said that men over 40 who have a clean record and a good reputation are preferred. Because simply being wealthy does not qualify you to be seen behind the wheel of a Ferrari. Wrapping Up Even with ownership shifts over time, Ferraris are still manufactured in Maranello, Italy. Ferrari has never forgotten what sets its brand apart: superbly designed, finely engineered supercars. If you have thoughts to share or questions to ask about who owns Ferrari, please leave a comment below. We would love to hear from you! Learn More About: 6 Reasons Why Vehicles Are Now Safer Than Ever Brand Ambassador Application – How To Find A Brand Ambassador? Why You Should Choose Used Cars Canandaigua NY Over Brand New Vehicles?

READ MOREDetails
Motorist Coverage

What Is Uninsured Motorist Coverage?

You may have wondered what your Uninsured Motorist Coverage actually entailed on your car insurance policy as a Tennessee driver. You may not have known, but insurance companies estimate that almost 15% of drivers are operating without insurance. If you are struck by an uninsured motorist, there is no way for you to recover money for damages, injuries, or pain and suffering that resulted from the accident. Therefore, many insurance companies — and a growing list of states — make Uninsured Motorist Coverage mandatory in their policies. This way, you are protected in the event that you are in an accident with an uninsured driver. What does my Uninsured Motorist Policy Cover? The specifics of your uninsured motorist policy will vary from company to company, but in the most general terms, you and your passengers are covered for bodily injury, property damage, lost wages, or pain and suffering. Additionally, the policy-holder will be covered in the event of a hit-and-run, where it is impossible to determine who the driver was, let alone if they were insured or not. Note that your uninsured motorist policy is not the same as an UNDERINSURED motorist policy, which will cover the difference between your injuries and the maximum of the other person’s policy. Bodily Injury Coverage If you or your passengers suffer personal injuries in an accident with an uninsured motorist, your policy will cover medical bills, lost wages, as well as pain and suffering. Without this policy, being struck by an uninsured motorist would shoulder each individual with the burden of a lack of coverage that was out of their control. Bodily and emotional suffering are often hard to quantify in a car accident, and therefore makes a personal injury lawyer indispensable to claim what is rightfully owed. If you or your passengers have suffered bodily or emotional injury as the result of a wreck with an uninsured motorist, it is suggested you consult with a personal injury lawyer in Knoxville, TN. Property Damage Coverage Property damage is easier to quantify than personal injury because it will reflect the values of repairs or replacements. Even though this is the case, there are still many nuances that you must navigate to ensure you get the proper reimbursement for your situation. Consulting with an attorney is the best way to ensure that your situation is fully rectified with your insurance company and that you or your passengers will feel fairly compensated for your accident with an uninsured driver. It was not your fault that the other driver was uninsured, and it should not be your financial burden. Am I required to have Uninsured Motorist Coverage in Tennessee? Yes, you are required to have an uninsured motorist clause on your insurance policy in Tennessee. Hopefully, you will never be required to use this coverage, but in the event that you must, you can rest easy knowing that you are properly covered even though the other driver was fully uninsured. A growing number of states legally require each insured driver to have this additional coverage, and Tennessee is one of these states. Read Also :  Along For The Ride: Passenger Rights In-Vehicle Accidents There Is A Pothole Problem In America – How To Protect Your Car From Damage? Feature image source: theandrewagency.com

READ MOREDetails