How Accessible Is Your Dealership’s Website?

Published on: 01 October 2018 Last Updated on: 05 November 2024
Dealership’s Website

It might be easy to think about your website as something ancillary or removed from your car dealership, a splash page in which you can throw up a few pictures, link to a mostly-ignored Twitter, and slap on a phone number, address, an invitation to come to visit you in-person. Nothing could be further from the truth. In our constantly evolving digital world, your website is a legitimate extension of your physical dealership. It needs to be constantly updated with your latest stock, contains accurate information, and provide not just one or two but a variety of ways in which to get in touch with you. In short, it needs to be as accessible as humanly possible.

Customers who visit your site should leave feeling as though they have just visited your dealership in-person. All the amenities should be available to them. A full, accurate, and updated look at what you currently have in stock is of key importance. Keep a photo gallery of every single vehicle you have available for purchase for customers to peruse. Is a car model temporarily out of stock? Make sure that information is clear and let them know when you will be getting more shipped out. Is a model completely out of stock? Strike it from the site and don’t look back. Crisp, detailed photos should be a given. If you can offer a full, 3D digital view of even some of your stock, that’s even more impressive.

car model

Another way of replicating the in-person experience is by offering a live online chat. There is some extremely impressive car dealer chat technology available today. This will offer your customers the ability to talk to a live operator 24/7. With Gubagoo’s Chat Smart technology, you give these operators access to your stock and sales information; they, in turn, present it to the customer, create a profile of them, collect their contact info, and bring it all back to you. This information is highly-customizable and extremely easy-to-use. You can even, using a dealer-only app, see live chats as they take place in real-time and hop in if you have something to add or elucidate certain points. Online dealer chat technology can also be integrated with your Facebook page, so that the popular website’s online chat function can be funneled directly to a live operator.

live operator

Another important aspect is social media. You already know, of course, about Facebook and Twitter, but these days it’s of extreme importance that your dealership is accessible through as many social media outlets as possible. Google+, LinkedIn, YouTube, Twitch, Discord, and Pinterest are just a handful of the avenues through which crafty dealerships are boosting their sales. Consider bringing on a social media expert to run your Twitter, keep your website updated, and get you in touch with potential customers in as many different ways as possible.

Did you know that 75% of car buyers say that online research was key for them in making their eventual decision? A full three-quarter! And it’s a safe bet that some of the remaining 25% at least checked websites online in addition to in-person.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

kia-car-2773255_960_720

Invest In A New Car, Without A Financial Liability

Purchasing a new can present to you a heavy financial commitment. Following the initial ecstasy of getting the ticket to convenience and freedom, you will immediately realize that as the car you purchased sits idle in the parking lot, the responsibility of paying for the installments is constant, and these monthly installments will continue for several years. Nevertheless, now you have the opportunity of finding a way around the high new car prices coming from shared ownership concept that originated from one of the leading companies in India. Zoomcar has introduced ZAP, a platform where you can list your car for earning extra income. When you earn back the EMI that you are repaying for your car, it is crucial to avoid compromise your normal lifestyle and enjoy the privileges of being a vehicle owner. Many individuals have decided to take advantage of this innovative opportunity to buy a car. Zoomcar possesses a great relation with top car makers of India like Maruti, Hyundai, Mahindra, Tata, and much more. You can end up buying your car at new car prices that are discounted, thereby helping you to save before you start listing it on the platform. As a member of ZAP, you will have access an extensive network of a large database of car loan providers, and you get the choice of settling on a particular loan repayment plan that will suit your situation well. When you want to get your vehicle to start earning, there are several prerequisites that you need to meet. Compliance needs you to register the car with a commercial license of Zoomcar. This license also protects you from liabilities as your car gets listed. For this reason, you can sit back and start counting the extra income you are getting without being worried at all. Do you have any maintenance concerns? Zoomcar is a firm that works under technology and it applies to the car you are registering under it. The Cadabra is a proprietary tool which monitors the distinct aspects of the health of the car and gives you alerts through the application. When you have this powerful preventive and maintenance mechanism, you will end up saving a lot of money as compared to regular routines of maintenance. As a poster, you have the liberty of tracking your car at all times because it is enabled with GPS. It is also not necessary to be present when you list your Zoomcar because there does not exist a direct interaction with the customers. You have the independence of listing the car on the platform as per your schedule, regardless if it is on the weekends or weekdays. Putting your car underemployment when it is not in use to generate an income is a good way of negotiating the worthy investment you made. You need to do this in the most assured mode by taking part in the national success story of Zoomcar, built on unflinching professionalism and tech. When you want to buy a car and register in with zoom car, you need to ensure that it has a liability insurance cover regardless of its condition when purchasing. You also need to give it other coverages like comprehensive and collision but are not mandatory at the point of purchasing and registering your car. It is crucial to consider the value of the vehicle, the risks it may face, and the basis of the optional insurance covers for the car. As a poster, getting the optional insurance cover will help you tailor the specific needs you are looking for when registering your car. Insurance may raise your EMI installments but once you are on Zoomcar, you will count on getting back the installments you pay. You will cover your vehicle during emergencies and maximize on the instalments you get from this program. It is time to buy a car with the prevailing new car prices resulting from being a Zoomcar partner. Read also: How To Shop For A Car With Your Teen Driver? Will Self-Driving Cars Replace Human Error?

READ MOREDetails
things to keep in your car

Road Ready: 5 Essential Things to Keep in Your Car

At times, there's nothing quite like hitting the open road and traveling. However, the open road isn't all candy and roses. In fact, when things go wrong, the open road can be a truly cruel mistress. For this reason, you need to keep a few key items in your vehicle at all times. Wondering what these items are? Here are 5 essential things to keep in your car at all times. 5 Things to Keep in Your Car: There is no shortage of things you should keep in your vehicle. However, the 5 items discussed below are absolute car necessities. 1. Jumper Cables: Car batteries can be tricky. While they're usually fairly reliable, they can give out at just a moment's notice. For this reason, it's vital that you always have jumper cables in your vehicle. While old-school jumper cables can get the job done, you might want to consider buying a jump starter kit. A kit can give your vehicle a jump without the use of a fellow vehicle. 2. Jack: It's impossible to know when you're going to run over something sharp. Even the slightest point can put a puncture in your tire, requiring that you change it immediately. Because of this, it's important that you always have a car jack in your car. Find the best floor jack possible now. 3. Flashlight: You never know where or when your car might break down. It could be in your driveway, but it could also be in the middle of a strange parking lot. It could be during the day, but it could also be during the night. This is why you'll want to keep a flashlight in your vehicle at all times. Should you ever experience a breakdown in the dead of night, your flashlight will truly come in handy. 4. First Aid Kit: Every time you get onto the road, you run the risk of getting into an accident. This is just the reality of driving a vehicle amongst other vehicles. Should you injure yourself during an accident, you'll want to be able to patch yourself up quickly. This is why a first aid kit is one of many emergency items to keep in your car. 5. Charger: In this day and age, a smartphone is an absolute necessity. This is particularly true if you're driving in your car. After all, you never know when you might have to call up the police, an ambulance, or a tow truck. Of course, phones die. This is why you need to keep a phone charger in your vehicle. Should your battery get low, you'll be able to power it up in no time. In Search of More Life Hacks?  Truthfully, there are far more than 5 things to keep in your car. However, if you, at the very least, have the 5 things reviewed above, you should be able to get yourself out of any potential jam. In search of more useful life hacks? If so, Content Rally has you covered. Our website contains life hacks on everything from travel to entertainment to technology and more. Browse some more of our articles now! Read Also: Best New Cars For Teenagers Car Insurance For Electric Vehicles Explained Why You Should Have A Code Reader For Your Car Contemplating An Aluminium Ute Canopy For Your Four-Wheel Drive Vehicle?

READ MOREDetails
Mountain Bike

Tips for Buying a Beginner Mountain Bike

Planning to hit the dirt trail for the first time? Plus, are you in a dilemma as to which mountain bike suits you best? Well, I have some good news and bad news for you. The good news is that you’re not alone. The bad news is that the whole process might turn out to be trickier than you thought. I have some tips for you; tips that will help you make an educated decision. After all, you want the best performance, comfort, and quality for the price, don’t you? Read more and find out how to achieve that the easy way. 1. Get the Right Size: It’s not uncommon to hear one say “a medium-sized mountain bike works best for me.”But let’s be honest, a medium frame size for one brand might not have the same measurement as that of another brand. There’s a huge chance you might get the wrong fit. Consider a more practical approach. And for this, you need to take some measurements, which in most cases, are given by the manufacturers. Consider the reach, I mean the distance between the saddle and the handlebars. Additionally, consider the stack height, which is the distance between the center of the crank to the mid-section of the head tube. Remember, along front triangle is better for maximized grip and stability. So, you should consider going longer than the standard road bike measurements. In doing so, ensure there’s enough standover clearance. However, don’t go too low in order to maintain a full pedaling height. 2. Choose A Wheel Size: Unlike the frame, wheel size is more of a personal preference. But in most cases, the primary determining factors are the nature of the terrain and the riding conditions. There are two options for a mountain bike: 27.5-inch and 29-inch. 27.5-inch tires make the best choice for aggressive trail and downhill riding. The 29-inch plus size provides a better alternative to rolling over obstacles. It makes the best choice for cross-country and trail riding. Settle for 29-inch tires if you want to eat up more miles. Plus, consider it if you want to settle for a hardtail. For smashing trails, settle for 27.5-inch. 3. Full Suspension Or Hardtail? A majority of riders consider a hardtail as the best starting point. But in my opinion, the “bigger” full-suspension is better. Its advantages far outweigh the disadvantages. But depending on the terrain and how much you’re willing to spend, both should be given some consideration. For instance, consider a hardtail if you plan to ride smoother trails. Also, it makes a better option for a tighter budget. Consider a full suspension mountain bike if you need more comfort and speed for the technical trails. But in doing so, be ready to spend a bit more. Or, you can go for an old fashioned worm gearbox which has relatively low maintenance. 4. Choose Strength Overweight: For a road bike, going lighter is better. But for a mountain bike, strength is what matters a lot. You want something that can take a beating, maintain steering accuracy and speed, and keep up your confidence. So, a few extra pounds on your mountain bike won’t do harm. Conclusion: I hope this article has given useful practical skills and tips on how to choose your first mountain bike. As you do so, keep in mind that the best entry-level mountain bike isn’t complete without the right set of gear. So, consider keeping some budget for glasses, a backpack, and a dedicated trail helmet. Read Also: Is Investment Managers A Good Career Path In 2021? Is Commercial Banks A Good Career Path In 2021?

READ MOREDetails