Behavioral Targeting – A potential DSP strategy for media campaigns

Published on: 15 February 2016 Last Updated on: 29 May 2021

Aren’t you happy that you are finding the perfect leads that automatically convert into customers in your digital media campaigns? Behavioral targeting, a recent technique in digital advertising, has enabled marketers to achieve 90% success from their campaigns.

Although the name itself tells about the kind of marketing strategy behavioral targeting is, let’s find out more…

Behavioral targeting effectively uses a customer’s past activity while displaying an ad. While matching an ad with the user, the media planning software uses non-personal and anonymous information from the user.

The fact that identifying user behavior is not just limited to the desktop makes media planning software a versatile technology. There are some mobile media platforms that help companies to target users depending on their mobile search patterns. One of the key factors in mobile tracking is where the users are located when they conduct a particular online search.

How behavioral targeting functions

The agencies use demand-side platforms (DSPs) for buying the advertisements across the networks in real-time. As there is media software that can track the user’s IP address and content type, the user browses using deep package inspection
(DPI), and the marketer is able to identify the ad appropriate for the user. The marketers then buy relevant ads via real-time bidding (RTB) and put them up on the websites. This media planning software allows marketers to focus on ads for granularity specified audiences. The tool uses different kinds of data to show the right ad to the right audience.

Information marketer’s use for behavioral targeting:

The demographic information that the user has shared with partner websites
Data extracted by cookies from the websites visited by the consumer
General assumptions based on the types of websites visited by the user
Social networking sites for collecting data for this kind of targeting

Types of behavioral targeting

Several technologies and approaches are used in behavioral targeting. Every company in space has its set of nomenclature and approach. However, the entire gamut of behavioral targeting can be roughly divided into three categories:

Targeting based on affinity

Also known as traditional targeting, the tracking is based on the information the users take in. Here, the user is tracked within a particular category. By consistent consumption trait, the tracking is based on the interest the user shows in web search. This way, advertising is based on unique profiles of users rather than by focusing on the current search that the user has keyed in.

Re-targeting

This tracking is simpler than affinity-based targeting. Here, the user has already visited a website, made some pre-decision stage activities, but has not completed the action. Usually, users get tagged through cookies and they can be targeted again via some cross-selling prospects. According to the user’s latest interest, an advertisement can be tailor-made using re-targeting.

Predictive targeting

Predictive targeting is based on a series of data collected both, online and offline. The first step is gathering data online— analyzing user behavior through their clicks and real-time internet surfing. The user gets monitored through the websites they visited the amount of time spent on each website, etc. The first profile of the user gets created through online monitoring. Complete data is then collected by some kinds of socio-demographic survey, which provides complete information on the lifestyle and interests of the user.

Predictive technology is used to analyze the survey data (offline) with performance data (online) to complete the profile. Thus, there is the extrapolation of socio-demographic data of the sample population to a larger user base, using the similarities in the behavioral patterns observed in the sample users to a larger population.

Behavioral targeting is definitely a valuable media planning software for digital advertising. However, you need to beef your strategies up with adequate tactics. Start with the identification of the right audience for a certain media buy, the required accomplishment of the campaign, and consequently its appropriate channels and communication media. Within this framework, identify if behavioral targeting can achieve better or not.

Author Bio:

Preethi Vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in mortgage technology and has successfully executed several projects in logistics management, logistics integration, reverse logistics, content management system software, warranty software, and programmatic solutions.

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

View all posts

How to find the best products to sell on Amazon and some examples

What can you sell online? It is obvious, that you can sell anything online. But here, selling online means to sell a product with a decent profit margin. To become a successful Amazon seller you need to find the right product that has high demand; low competition; and many other characteristics. Once you select a product that has all these characteristics, you can see a decent profit selling them. In this article, some of the ways of finding the best products to sell on Amazon are explained along with some examples. Table of Contents Finding the best product Manual methods of product research Automated methods of product research Popular and profitable products on Amazon 1. Finding the best product There are many ways by which you can find a profitable product to sell. This process of analyzing the current trends in the market and ending up with a good product is known as product research. Product research can be done in two ways namely manual product research and automated product research. These processes are explained below. 2. Manual Product Research This is the process of analyzing the current trends in the market manually through various strategies as follows. Checking Amazon’s bestsellers list – Amazon has its own listings of thousands of products as bestsellers categorized based on their niches. You can just go to this list and check what are all the niches and products that sell well. You can also go through those product listings to find out the special features and characteristics of a product that attracts more customers. The product reviews under each bestselling product will be the bible for you to shape your own product. If you just look at the bestseller list, you will get to see the products with high competition. So, you can go through the sub-categories to find more specific products with high demand and low competition. You can get excellent product ideas from this. Pinterest – Pinterest acts as a great platform for finding different product ideas. It may seem like a social media platform like Pinterest cannot help in developing product ideas. But it is very helpful in finding new products since millions of people are searching and uploading millions of pictures almost in all niches. You can just search your keyword and get thousands of product images to develop an idea from. Contacting your suppliers - If you have traded on Amazon already or you have a product supplier with you, you can get much information on the current trends in your niche. He will provide details about the movement of specific goods and products in that niche. This may help you in developing a product idea that actually sells. Spying on Competitors – Although it sounds like illegal activity, it is legal in terms of an online marketplace. You can look at the strategies used by your competitors; the keywords used by them; their customer service; and many more. You should not try to copy the exact strategies of your competitors since you may not have the same reach and capabilities of your giant competitors. Lookout for bestselling products on eBay – You can get product ideas by looking at the trending products on other e-commerce sites like eBay. 3. Automated methods of Product Research This includes the same processes of keyword research, competitor analysis, monthly search volume calculation, etc. But all the processes are automated using various free and paid tools available online. An example of automated product research is the use of Google trends. It helps to notify you of all the recent trends in the market along with various numbers and statistics. 4. Popular and profitable products on Amazon Some products are there known as evergreen products that will definitely make more money. These are the products with low cost of production; high demand; and high-profit margin. Some of these evergreen products are listed below. Books – Books are always a great product to sell online. Since the online market place is like an open library and the product is delivered directly to the residence of the customer, books are always high on sales. You can easily get books in bulk from any publishers and sell them online at your own price with a profit margin. Accessories and apparels – Although this category is oversaturated with millions of sellers providing the same cosmetics; jewelry; clothes; and accessories, this niche is always evergreen. It is because of the everlasting need for apparel and accessories in modern society. Toys and Games – Surprisingly, this niche is also one of the bestselling categories in the whole market place. Baby products and toys for both children as well as adults are another evergreen choice to be successful. Electronics – Although it is an evergreen niche, only authorized brands will dominate this niche. Read Also: Beginners Guide: How You Can Grow Your Biz With Amazon Your Review of Amazon’s FBA Wholesale Marketing Course

Best E-commerce Platforms for Your Box Subscription Business

The majority of product-based firms are supplementing their model of revenue by adopting the box subscription stream for revenue. An example is the Blue Bottle and Stumptown Coffee in the coffee industry. In the place of being websites which are one-stop-shops for products that relate to coffee, both of them are sources of recurring deliveries to the clients of these beans. Conversely, other you can opt for ProfitIndustry top 5 best e-commerce platforms for box subscription business for purposes of gaining from their benefits. Enhanced experiences for customers: Loyalty comes from providing the best experiences for customers. When you strive to provide the best experiences for customers, you are formulating good customer relations. It leads to overall business sustainability, brand loyalty, and repeat purchasing. Companies that focus on providing superior experiences to customers realize positive results that include increased growth in revenue and customer satisfaction. Making things low-friction or smooth for the customer is the best way of providing excellent customer experiences. Convenience: With ProfitIndustry top 5 best e-commerce platforms for a box subscription business, the products will get delivered in a recurring manner, at the frequency of the shopper, and the client will not get worried about the products getting depleted. Better return on investment in customer acquisition: Business growth relies on the scalability and efficiency of your strategy of acquiring customers. As the business continues to grow, you will have to open new customer acquisition channels or focus on those channels that favor repeat business from current clients. Regardless of the way you refine the strategy, new customer acquisition will be costly. More than eight percent of companies find it easier to retain current customers than acquire new ones. For this reason, the box subscription model seems to meet that requirement nicely. In case the customer wants to get an item that will run out, you can assume that he is becoming a repeat customer than if you are concentrating on products that are one-sided. The investment you will incur in convincing first-time visitors is higher than compelling previous purchasers. You may spend a lot of money on adverts on new clients while convincing existing ones may need targeted emails. Revenue from such business will be higher than first-time clients. The difference is in the fundamentals of ProfitIndustry top 5 best e-commerce platforms for a box subscription business. The model is retention-based; which ensures that recurring revenue from repeat clients is executed well. This strategy is the best recipe for the sustainability of the business. Selling your service or product in the standard way means you will work hard to convert users to buyers and work very hard to convert them to repeat buyers. Better prediction of revenue: The best thing about ProfitIndustry top 5 best e-commerce platforms for a box subscription business is that you maintain a revenue stream that is reliable. In most cases, when the company predicts revenue, assumptions come from previous sales, salaries, and overall expenses. Nonetheless, the subscription model offers a good way of forecasting revenue by tightening elements of revenue prediction that vacillate. Since box subscription business has its basis on retention, the owner can predict the lifetime value of the customer. Gathering the income of clients on particular periods will help you predict your future revenue. Conclusion: Currently, clients can order almost everything online. Some firms take advantage of this ease by capitalizing on elements that other models of businesses find it tricky to implement the delight of customers. With omnichannel being on the tongue of all marketers, delighting your customers is genuinely demanding. When you bring in elements of surprise, you will please your customers. When you offer a box of unknown items monthly, customers will be happy to receive the things that are new or will consider purchasing individually due to price. Read Also: 8 Key SEO Strategies For E-Commerce Websites Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer Tags In E-Commerce: This Is Why They Are Important How Social Media Can Boost Up The E-Commerce Industry New Technology In Business: 4 Inventions In 2019 That Are Changing The Game

Digital Marketing Classes: What You Need To Know

As an entrepreneur or business-owner-to-be, you have a lot to learn about every aspect of your business. Working knowledge of subjects such as search engine optimization (SEO), social media, and content marketing is critical to just about any contemporary business. Many beginners attempt to create a sort of DIY digital marketing course, piecing together bits of information from various sources in order to understand the basics of Google Analytics, WordPress, and other vital internet marketing tools. But, in opting for more formalized digital marketing classes, you and your business will have a leg up in the learning process. A lot falls under the digital marketing umbrella: Depending on your unique needs, you might seek a digital marketing course focused on a particular program or strategy. Maybe you’ve felt comfortable working with Google Analytics in the past but find yourself overwhelmed since upgrading to GA 4. You might be looking to better apply those analytics or to begin an email marketing campaign. If you’re simply seeking out a beginner-friendly digital marketing class, though, you’ll find there’s a lot to learn. Amongst other topics, an expert digital marketer will master SEO, social media marketing, working with Google Ads, content creation, email marketing, and a wide variety of other digital marketing skills. If you’re trying to learn all of this through free online courses or resources, it’s easy to end up overwhelmed. By seeking out expert-backed techniques, you’ll be on your way to mastering online marketing with the exact course material and knowledge you need. You do need to put in the work: Whether you’re planning to enter the digital marketing industry directly or you’re learning these skills as part of a broader role, the fact that you’re seeking out a digital marketing course in the first place implies you’ll be a dedicated student. Otherwise, you could hire a professional digital marketer to handle your marketing channels for you. To get the most out of your digital marketing program, being an active learner is vital, as is actually implementing the skills you learn. Take advantage of your instructor’s expertise and ask questions. Learn as much as you can while working through the course, and you’ll learn everything you could need to manage your online presence. Prior knowledge helps but isn’t necessary: If you already have some experience with digital marketing strategies, you’ll have a strong start in mastering your online marketing efforts. That said, if you’re a beginner in the truest sense of the word, that’s okay, too. You don’t need to have a background in coding, search engines, or social media platforms. That’s why a course offered by digital marketing professionals is the best method for new learners. When your instructors are industry experts, you‘ll have the guidance you need at each step of the learning process. Each step teaches you the practical skills you need to get your offer or business in front of your ideal audience. You don’t need to be a marketer to use digital marketing strategies: Digital marketing as an industry is growing at an increasingly rapid pace, but you don’t need to be entering the marketing field to benefit from a digital marketing course. Small business owners can benefit from implementing digital marketing best practices, as can entrepreneurs, content creators, side hustlers, and job seekers. Mastering online marketing is a great way to market your business or yourself, whether you’re learning about how to improve your website’s conversion rate or curate your LinkedIn profile (in which case you’ll want to showcase your digital marketing certificate, of course!). Marketing managers and beginners alike can benefit from a course focused on online marketing best practices. Naturally, digital marketing professionals need to know how to implement strategies across social media, search engines, and other platforms. However, even if you aren’t a marketer by trade, you can take advantage of an online course to learn the basics and promote your business or yourself, so long as you put in the effort to implement all you’ve learned. Read Also: Essentials For Digital Marketing 5 Types of Digital Marketing Exploring The Different Types Of Digital Marketing Strategies

Behavioral Targeting – A potential DSP strategy for media campaigns

5 Major Tips to Increase Employee Engagement in a Call Centre Industry

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

A Detailed Review Of Whatutalkingboutwillis com: Here’s Why You MUST Check It Out!

The Journey Of Daskusza Exploration: What Lies In The Forbidden Land On Earth?

Small Daily Habits That Make Anxiety Worse Without You Knowing

Choosing the Right Dallas Roofing Contractor for Your Home Renovation Needs

Related

How to find the best products to sell on Amazon and some examples

Best E-commerce Platforms for Your Box Subscription Business

Digital Marketing Classes: What You Need To Know

Behavioral Targeting – A potential DSP strategy for media campaigns

Share this Article

5 Major Tips to Increase Employee Engagement in a Call Centre Industry

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

Recent

Related