Behavioral Targeting – A potential DSP strategy for media campaigns

Published on: 15 February 2016 Last Updated on: 29 May 2021

Aren’t you happy that you are finding the perfect leads that automatically convert into customers in your digital media campaigns? Behavioral targeting, a recent technique in digital advertising, has enabled marketers to achieve 90% success from their campaigns.

Although the name itself tells about the kind of marketing strategy behavioral targeting is, let’s find out more…

Behavioral targeting effectively uses a customer’s past activity while displaying an ad. While matching an ad with the user, the media planning software uses non-personal and anonymous information from the user.

The fact that identifying user behavior is not just limited to the desktop makes media planning software a versatile technology. There are some mobile media platforms that help companies to target users depending on their mobile search patterns. One of the key factors in mobile tracking is where the users are located when they conduct a particular online search.

How behavioral targeting functions

The agencies use demand-side platforms (DSPs) for buying the advertisements across the networks in real-time. As there is media software that can track the user’s IP address and content type, the user browses using deep package inspection
(DPI), and the marketer is able to identify the ad appropriate for the user. The marketers then buy relevant ads via real-time bidding (RTB) and put them up on the websites. This media planning software allows marketers to focus on ads for granularity specified audiences. The tool uses different kinds of data to show the right ad to the right audience.

Information marketer’s use for behavioral targeting:

The demographic information that the user has shared with partner websites
Data extracted by cookies from the websites visited by the consumer
General assumptions based on the types of websites visited by the user
Social networking sites for collecting data for this kind of targeting

Types of behavioral targeting

Several technologies and approaches are used in behavioral targeting. Every company in space has its set of nomenclature and approach. However, the entire gamut of behavioral targeting can be roughly divided into three categories:

Targeting based on affinity

Also known as traditional targeting, the tracking is based on the information the users take in. Here, the user is tracked within a particular category. By consistent consumption trait, the tracking is based on the interest the user shows in web search. This way, advertising is based on unique profiles of users rather than by focusing on the current search that the user has keyed in.

Re-targeting

This tracking is simpler than affinity-based targeting. Here, the user has already visited a website, made some pre-decision stage activities, but has not completed the action. Usually, users get tagged through cookies and they can be targeted again via some cross-selling prospects. According to the user’s latest interest, an advertisement can be tailor-made using re-targeting.

Predictive targeting

Predictive targeting is based on a series of data collected both, online and offline. The first step is gathering data online— analyzing user behavior through their clicks and real-time internet surfing. The user gets monitored through the websites they visited the amount of time spent on each website, etc. The first profile of the user gets created through online monitoring. Complete data is then collected by some kinds of socio-demographic survey, which provides complete information on the lifestyle and interests of the user.

Predictive technology is used to analyze the survey data (offline) with performance data (online) to complete the profile. Thus, there is the extrapolation of socio-demographic data of the sample population to a larger user base, using the similarities in the behavioral patterns observed in the sample users to a larger population.

Behavioral targeting is definitely a valuable media planning software for digital advertising. However, you need to beef your strategies up with adequate tactics. Start with the identification of the right audience for a certain media buy, the required accomplishment of the campaign, and consequently its appropriate channels and communication media. Within this framework, identify if behavioral targeting can achieve better or not.

Author Bio:

Preethi Vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in mortgage technology and has successfully executed several projects in logistics management, logistics integration, reverse logistics, content management system software, warranty software, and programmatic solutions.

Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Online Marketing : Selling Your Product And Services

Online marketing is just another way of selling your product and service online through the web and mobile phone systems. The art of selling things online is very difficult, you need to find the right mix of strategies that suit your product and reach your audience which can then convert into real deals. Many people think this is the easiest way to publicize but there are a lot more ways to fail at this than is successful. So we today at AdsBridge will try to explain to you about online marketing. Benefits of Online Marketing: A key advantage of taking the help of the internet for marketing your product is that you can quantify the effect that a strategy has in publicizing plus you know how many clicks you get for each publicizing platform and how they interact with a website. Then we can analyze how many of these visitors are converted into paying customers and which strategy is most profitable to you. Examples of Online Marketing: EA sports pays different search engine such as Google, Yahoo, and Bing to post ads on people desktop which search for keywords such as "Games". Grammarly hoards up email delivers on their site through a free trial and then send emails regarding discount and services. A recent trend is to make memes and then share them on the official handles on Facebook, Twitter, and etc. to engage with their audience and create a favorable image of their product. This technique is mostly used by condoms or tobacco companies. Online marketing seems to be the future as everything is available online. This definitely opens new doors but it is very difficult to build your audience. One of the things, companies should understand is that the internet is a virtual field and so should be your content to lure people, you can’t go old fashion on the internet. Companies should develop their strategy keeping in mind their customer, and the product which we do at Ads Bridge. People use various techniques such as surveys, user testing, and in-person conversations. Online Ads: Google earns the most through internet ads because it works for businesses but there are ways through which you can be looted. There are various other platforms that offer online ads, they won’t be as popular as Google but they are very much effective Marketing through emails: As discussed above, a lot of companies used this strategy. They will find a way to collect your email address. Then they will send you a mail regarding the discount and offers. If you like their trial product/service, receiving those offers can tempt anybody to buy. Marketing through social media: This has taken marketing to a whole different level. You can reach out to your audience even in their most secluded moment as using mobile is stable for all. But on social media, you need a 24/7 presence, it doesn’t work if you than posting ads for your products or services. Blogging: Having a business blog is another way to reach out to your customers. You can use these blogs to keep people informed about the latest development in your product or service. One important use of the blog is you can write luring article which can tempt people to buy your product or service. Or you can simply use it for reviews or feedback from customers. Read Also: How To Market Your App Successfully Mobile App Marketing Agency Marketing – What’s Right For Your Business?

How can you choose an Efficient Waterproofing Contractor?

It is very important for all homeowners to maintain the home basements, kitchen, bathroom and rooftop areas free from the leakage related problems. Professional waterproofing contractors can also help by providing a permanent waterproofing solution by getting the right mechanism installed. However, the cost for this task depends greatly on the degree of external and internal waterproofing required. Waterproofing can be done for kitchens, bathrooms, basements and also for rooftops, to keep these areas dry, in spite of the fluctuations of weather. Symptoms that indicate that waterproofing is required There are some common signs and symptoms that indicate that waterproofing is required. The possible signs and symptoms are listed below: Wet basement Leaking walls Unusual odor Damp room Presence of mildew and fungus Putrefying furniture Presence of pests and insects Fine cracks in the walls and floor basement areas Existence of an inner curve or an outer bulge on the walls A single symptom or a combination of most of these cases points out that the particular zone needs immediate waterproofing to last longer. Proper waterproofing service would help the homeowner to get rid of the dampness, fungus, odor, cracks, etc. and would help in protecting the health of the family members. How to choose the right waterproofing contractor? If you are planning on getting waterproofing service done for your home, get in touch with the right contractor to prevent wastage of money, time and energy. Check if the company provides services for areas like terrace, walls, sunshades, skirting areas, bathroom walls, kitchen sink areas, ceilings, etc. Check if the company has expertise in providing treatment for the swimming pool areas, water tanks, sunken areas, etc. Find out if the company is a certified company and whether it provides a service guarantee to the customers. Find out the charges that are required for completing the task along with the time frame within which the contractor will finish the work. Search for the company’s rating, customer reviews, experience and complaints before hiring the company. Search if the company has consumer helpline for queries, complaints, and grievances. Check if the company is equipped with the right kind of tools and employees who can handle any problem related to waterproofing. There are many waterproofing agencies listed on the internet, so more information can also be found out on their websites. Customers can always compare the price before they assign the task of waterproofing to a particular company. Benefits of waterproofing: Waterproofing increases the shelf life of the property by reducing the costs of recurrent maintenance and repair. Waterproofing increases the resale value of the property by maintaining the exterior look for a long time. Waterproofing reduces the potential health hazards of the family members. Protects the property from leakage, and seepage problems and the excess moisture from building up. Waterproofing saves post-construction mental stress, time, and money if it is done in the new house. Waterproofing protects the rooftop from external influences such as rain and snow. Waterproofing facilitates both old and new constructions: With the rising demand for the waterproofing service, there are many companies that provide a range of different waterproofing products and services to solve the diverse needs and requirements of the customers. Waterproofing can be of various types such as Cementitious waterproofing Liquid waterproofing membrane Bituminous coating Bituminous membrane Polyurethane liquid membrane Each of these types of waterproofing has different advantages and uses. Therefore, one must get in touch with experienced waterproofing contractors for getting the best solution for the property. Read More: 13 Ways To Maintain The Coolness Of Your Air Condition Unit Use Floor Polishing For Keeping Your Flooring Looking New 5 Myths About Roofing Services To Avoid

Tips to Create Better Content in 2019

Making a marketing campaign success can be a stressful effort as you have to create a creative as well as quality content. Attractive content for your audience can be created depending upon various factors. The owners of businesses are aware of the fact that the rate of conversions can be changed if the content structure is entertaining as well as educating for their customers. Content marketing is used by nearly 90% of the B2C and B2B businesses to access their customers, according to PointVisible. But it is very shocking that more than 60% of the businesses commit common mistakes like not planning content marketing for their business. Many of the CEOs and marketers who want to create content but are not sure of where to start with. Some writing tips are provided hereunder to help them in improving their rank in search results. Know your customers: It is important for a digital marketer to know your customers if you want to create blog posts for your business. It can be excellent for your business to publish 100 posts on a monthly basis but your conversion rate will not increase if they cannot attract your audience. Alternatively, you can see considerable growth in your business by publishing 10 blogs every month if you pay attention to your customers. Asking your customers directly can be the best way to know about their likes and dislikes. You can create a quiz or a long form on your website by using social media to know about the satisfaction of your customers. These quizzes inquires and surveys on social media can help in collecting an enormous amount of data if the right questions are asked by you. You should ensure to ask about the things they enjoy with, problems faced by them and the ways you can improve things for them. Thus, you can get appropriate content ideas for your marketing campaign by knowing about the interests of your audience through their answers. You can also get unique content creation ideas for your blog if you remember the best content you have ever read online. That article might have provided you some new information about the topic of your interest or answered some of your questions. You can create your content on the basis of such inspirations. You should also include a call to action in your content so that when your targeted audience uses a search engine to Google search about your brand then he can be converted into a real customer. Share your content on social media: In the process of content marketing, the importance of social media cannot be denied. The visibility of your posts to a large number of eyes is your main aim. Millions of people can see your content by using social media platforms like Twitter and FaceBook. You should share your articles through all of your personal accounts and business profiles. It will encourage people to read your content and find information of their interest which can you’re your brand more interesting for them. Sharing on social media can be more effective for your marketing as it is better if your content is seen by more people. You can establish social support for your business by having a large following on social media as new customers will also understand the relevance and usefulness of your content. Normally such content does not involve much brain as according to an announcement made by Twitter, more than 65% of people buy things from the business followed by them. Find different types of content: If you do not know how to create good content then don’t be afraid. You can use different types of SEO friendly content with targeted keyword to keep your customers engaged and interested in the information provided by you. You can switch to the type of content that has encouraged new readers to get more information about their interest and improve your sales as certain content are more suitable to share online. Infographics, blog posts, and videos are some of the most popular types of sharable contents. A blog post can include a guide to write engaging articles and lists. You can use the information your customers want to see in different formats by reviewing the analytics of your audience. For instance, you can consolidate the information in an infographic while publishing a long blog post. You can also use a YouTube channel to create a video to provide the information your audience may like to listen to. So, if you want to create shareable and engaging content then you can use all of these methods. Choose Rapid Essay: Sometimes many businesses are unable to create relevant content for their website even if they are aware of its importance due to various reasons like lack of free time, money or writing skills, etc. In such a condition, they can contact Rapid Essay or rapidessay.com. Rapid Essay is a professional essay writing service that can solve their problems to a great extent. All you need is to pay for a research paper or essay. Providing high-quality essays rapid and fast and at reasonable cost are some of the main features of this website. Read Also: Essentials For Digital Marketing Improve Your Local SEO Via Content Marketing 4 Points To Consider When Creating A Great Content Marketing Strategy Today

Behavioral Targeting – A potential DSP strategy for media campaigns

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Abdul Aziz Mondol

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Online Marketing : Selling Your Product And Services

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Behavioral Targeting – A potential DSP strategy for media campaigns

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5 Major Tips to Increase Employee Engagement in a Call Centre Industry

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Popular

Follow Us

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