Category: Business

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What is a Digital Marketing Agency and What Can It Do For You?

A digital marketing agency is not a typical traditional marketing service. A digital marketing agency is a resource that aims to help its client reach customers through multi-channel marketing, single-channel marketing, or omnichannel marketing. To learn more about digital marketing and traditional marketing, visit american-image.com If you desire to hire a digital marketing agency, they will be your ticket to help promote your business, raise brand awareness, build a strong foundation of customer loyalty, and increase your online and offline sales. This can be done through digital marketing efforts using different elements like Search Engine Optimization (SEO), social media marketing, pay-per-click ads (PPC), stylish website design, data statistic reports, and other online marketing strategies. With the right digital marketing agency, you can utilize many if not all different digital marketing techniques. The right digital marketing agency can give you the flexibility you need to handle many digital marketing components so that you can focus on other important things like running your business. 5 Benefits of Hiring a Digital Marketing Agency 1. Manage your business more effectively: You may be an expert in your business but not in digital marketing. When you hire a digital marketing agency, they can help you plan and develop strategies so that you can promote your business online. They have experts who will help you manage various digital platforms and help build a strong online presence. By hiring a digital marketing agency, you will benefit from their structure and procedures in marketing your business digitally. 2. More customers: Digital marketing agencies have the right resources to put on pay-per-click advertising on popular social media platforms like Facebook, Twitter, Google, or Instagram. What you just need to do is pay for the ad space fee. It is not just about putting an ad online, you need the right agency who will make your ad look good so that customers will find it visually appealing enough to click on it and find out more. More appealing online ads will reach many potential customers. However, online ads on popular social media platforms are not cheap. But if you think about it, your initial investment now on online ads might yield a high investment as it can have the potential to bring in more customers. If you pick the right digital marketing agency, they already know how to reach your target customers and bring a positive return on the investment you spent. 3. You are in expert hands: If you are the only one running your business you might be overwhelmed with aspects beyond the day-to-day operations of your business. Hiring a digital marketing agency might be the better choice rather than hiring one employee to do the digital marketing aspect of your business. Labor costs and time will be lost to you if you take the time to hire an employee. But, if you hire a digital marketing agency, there is no need to think about training and developing an employee on digital marketing, an agency has all the right resources and marketing professionals who will do the job for you. They have all the necessary skills and industry know-how to bring your digital marketing strategy up. So, save your energy and money and look for the digital marketing agency that is right for you and for your budget. 4. Gain valuable resources: A reputable and competent digital marketing agency will have access to various resources that will help you further your online presence. They have all the necessary tools to monitor and create your online reputation. The digital agencies often have their tools and will be able to give you ideas and technical knowledge from them so that you don’t need to buy these tools. These tools will help your business increase your abilities so that your brand can be marketed online in the best ways possible. 5. You keep up with the latest online trends: It is the digital marketing agency’s mission and objective to know and to stay on top of the latest trends. If your business does not keep up with the latest trends then any potential and current customers may view your business as outdated. This is not a good way to retain customers and increase customer loyalty. An agency whose job is to learn and apply these top trends will help inform you about the latest trends so that you can use them for the benefit of your business. Read Also: Why Should You Hire a B2B Digital Marketing Consultant? Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

7 Ways To Earn More From Your Fishing Business

While being a professional fisherman could be a fun and fulfilling job, it could also be quite a challenging one. This is mostly because the job of actually catching fish is difficult enough, add to that the logistical challenge of selling your wares in the market, then you have quite a dilemma in front of you. If you want to make the most out of your fishing boat, you will need a set strategy. Here are 7 ways to earn more from your fishing business. 1. Establish A Cannery If you have the budget, it is a good idea to establish a cannery. One of the best things about having a cannery of your very own is the fact that you will stand to earn a lot more from the fish that you catch. When you establish a cannery it is very important that you plan it out as efficiently as possible. It is important that you have a facility for canning. In this case, it is a good idea to build it as near to the docks as possible. It is also a good idea to invest in canning machines to ensure that your product is as sturdy as possible. Of all the canning machines you could purchase, the automatic can in the machine is by far the most important piece of equipment a cannery could have. They not only speed up the canning process but also ensure that all your canned goods are properly sealed. If you are going to buy an automatic can seaming machine, you should try out Levapac. It is a company that builds incredibly efficient canning machines. 2. Sell Bait And Lures If you have been a fisherman for decades, you would know how to create specialized lures and bait. A good number of people take up fishing as a hobby, and they usually trust the skills and opinions of veteran fishermen. It is a good idea to gather as much bait as possible because a majority of fishermen could use up buckets of bait at a time. When you make your lures, you should match them to the area, type of rod, and what type of fish your clients will be looking for. 3. Organize Fishing Trips If you have access to a fishing boat, your business does not have to be limited by just the amount of fish you catch every day. You could also get creative and organize fishing trips for your clientele. When you organize fishing trips, it is a good idea to upgrade key aspects of your boat. A new coat of paint and a few extra pieces of furniture could really improve your boat’s overall appearance. It is also a good idea to make sure that all aspects of your boat are extra safe. You don’t want a guest to get injured during a fishing trip. It could land you and your company in a lot of legal trouble. 4. Sell Salted And Dried fish Aside from selling canned fish, you could also sell salted or dried fish. While they are not really a staple for more Western palettes, a good number of cultures still consider salted or dried fish as a delicacy. The process of salting or drying fish is straightforward yet time-consuming. After you catch your fish, you should get them and remove all their organs to prevent contamination. Afterward, you salt every part generously and lay them out of the sun to dry. Salted fish and dried fish technically have the same process. The only difference is that salted fish has a lot more salt, whereas, dried fish predominantly uses the drying process to preserve the fish. When you make your product, it is a good idea to do it on your boat or better yet, a special facility. Remember that salted or dried fish usually has a very pungent smell, and if your neighbors are not used to the smell, they will most likely complain. 5. Hold Fishing Competitions Having a fishing boat of your very own will allow you to hold fishing competitions for your clients. These events are usually like the usual fishing trips except it is a larger event, and there is a prize involved. When you hold fishing competitions, it is important that you set the rules, the time, and the prizes. Each participant should provide payment in order to join. You will be able to earn money by charging for bait, lures, and for use of the boat. 6. Establish A Fishing Youtube Channel In this day and age practically anyone could be a Youtuber, and being a fisherman and sailing the open seas could prove very interesting as content for any video. YouTube channels might seem like a trivial matter at first, but you’ll be surprised at the amount of money established YouTubers get. As a fisherman, your greatest asset will always be your experience and knowledge as a fisherman. Your fishing exploits and advice would also prove to be good content, especially for fellow fishermen. 7. Give Advanced Fishing Lessons It is a great idea to offer advanced fishing lessons. As a veteran fisherman, you would know how to fish in the most effective and efficient way possible. Any newbie fisherman would pay good money to get fishing advice from a skilled fisherman like you. You could also combine this business venture with your fish trips, selling bait and lures, and even your Youtube channel. Overall, there are many ways you could earn money as a fisherman. You just need to be a lot more creative. Conclusion If you’ve been a fishing boatman for a few years, you would know how difficult it is to make a profit. If you want to make the most out of your fishing business, you will need a set strategy. You will also need to be a lot more creative. Here are 7 ways to earn more from your fishing business. Read Also: How Many Jobs Are Available In Real Estate Investment Trusts? 2021 How to Download Game Of Thrones Putlocker Online for Free? How to Plant Grass Seed on Hard Dirt? – Latest Update 2021

Third-Parties And Supporting Marketing Presence

There always seem to be more things to do than there is time to do them. And the list just keeps getting longer. If this sounds familiar, the answer could lie in working with third-party sources. Your marketing presence is not only bringing you wealth. Your selections of the service-providing companies are also becoming more reliable. More companies like to work with you. Unlike hiring additional staff, outsourcing enables you to bring on extra help as needed. In addition to saving money on staffing, you also get the benefit of paying only for the services you need when you need them. In the context of a marketing department, this can be a real benefit. Many small or medium-sized businesses with a marketing team tend to run fairly lean, with staff required to wear several hats. While this works most of the time, it can create gaps in skills or quality. 5 Tips To Reaching Out The Third-Party Service Providers- By reaching out to third-party service providers, you can fill those gaps. Say, for instance, you’ve identified a need for more quality content. This is, typically, a somewhat time-consuming activity that requires a certain level of advanced knowledge and skill to do well. In this case, it would make perfect sense to outsource writing services to boost your blog effectiveness. Here are the five tips for increasing marketing presence. 1.Enhanced Search Engine Rankings: Well-written blog articles will incorporate SEO practices, such as keywords for items your customers are searching for, as well as other tactics. These methods will help people looking for information to find your website and increase your chances of capturing that coveted first page of search results. When working to improve search engine results, consistency is key. By having writers regularly create content, you’ll notice that your website’s search engine ranking increases over time. 2.Create More Content: When taking on multiple duties, there’s only so much content a small marketing department can create. However, third-party content writing firms have access to various writers and can produce a far larger amount of content than your business could produce in-house. This can be especially valuable if you need to populate a new blog with content. If you’ve done a site audit and identified gaps in your content or opportunities to educate your customer base, the faster you can produce the required content, the quicker you’ll notice results. A third-party resource is often better equipped to do this than your in-house talent. 3.Improved Engagement: As opposed to marketing department staff who writes sometimes, professional writers are experts in crafting a message that gets results. They’re also experts at creating engaging content. That combination is ideal when looking to increase brand engagement. Whether it’s social, email, or blogs, crafting engaging content is the bread and butter of content writing agencies. Starting with social media engagement is the most convenient path to start. To build up the marketing presence. Your brand recognition and social media engagements both are playing an important role. From the social media platforms, you will get the connections of a hundred followers. The interested followers are going to visit your website, and they are interested in your activity. Your engaging post will attract viewers, and when you have a good number of followers, then approaching the third party is becoming easier. 4.Quality Content: When writing content is the sole service offering, producing high-quality work is good for business. This demand to always produce high-quality work ends up being a de facto guarantee that you’ll get the best writing you can buy when outsourcing to a content writing company. Content is the most valuable part of keeping your website and social media page interesting. For the marketing presence, your interesting and quality informative content is like a booster. Every year Google is upgrading its search engine algorithm, and every year, you will need a good source of content. And how you can supply this amount of content. When you take professional help for the content writing, every content will qualify the parameter. 5.SEO And Page Traffic: Every third-party company loves to work with successful and popular companies or influencers. Your Google page SEO and page traffic are quite an essential factor in building up the marketing presence. Your page traffic and the social media followers list is denoting how your engagement is. When you achieve a higher ranking position in the google search engine, the viewer’s visit ratio will also increase. When you want to increase your website page traffic, you have to fulfill the SEO terms in each of your content postings. And when you are taking the help of a professional, every content will be SEO optimized. Wrapping It Up: A company specializing in article and blog writing would be an ideal choice, as they will have a stable of writers to ensure you get someone with the experience to write knowledgeably about your niche. Several benefits are associated with increased marketing presence. Do not forget to share your comments with us in the comment section. Read Also: Top Ways Video Marketing Will Help Your Business Grow The Challenges of E-Commerce SEO Key Components for Your Marketing Stack

A Guide to Hiring a Recruiter in the Food and Beverage Industry

The outbreak of the covid-19 pandemic taught us a lot of things. This is despite the negatives that came with it. For instance, it helped us better understand the concept of essential and non-essential services. Speaking of essential services, the food and beverage industry is important and should always be up and running. This is why these companies need a perfect approach to hiring operational and non-operational staff members. One of the best ways to go about this is engaging the services of a capable beverage and food recruitment company. These professional services consist of staff members that are specially trained to source the right candidates for the food and beverage industry. They also help draw up contracts between employees and their clients. For the most part, the contract details are in the best interest of their clients. Considering the importance of these recruiters in the industry, this article will discuss how to find and hire a good one. This is so that you end up with the right staff and have a good working relationship with the recruiting agency. Tips on How to Hire the Right Food and Beverage Recruitment Company- Hiring the right hands to fill various positions in the food industry is non-negotiable. To make sure this is the case, here are some tips to help you: Years of Active Experience: Frankly, these are one of the service providers that thrive on the experience. For this reason, make sure the agency you end up with has a wealth of experience. This will enable you to check their profile and see if they are up to the task. This is very important considering that you cannot afford to take chances when it comes to hiring the right employees. Helping your H.R Team: Engaging the service of a recruitment agency does not mean you should not have a fully functional HR department. This is because this department is very essential in the food and beverage industry. For instance, this department helps to come up with the right reward system to motivate the staff of the company. Also, they ensure that operational and non-operational staff members undergo the needed training when necessary. If you are interested in finding out more about their responsibilities, you can check here. Well, a good recruitment firm should do more than just helping with the recruitment process. They can help the HR department in some other ways. For instance, this might be about suggesting training and resource persons that can handle the training. The Required Area of Core Competence: The truth is that experience is not all it takes to hire the right recruitment agency. You also have to be certain the engaged service provider is good at supplying the kind of staff members you need. This is why you should know their area of core competence before bringing them on board. For instance, if your company is into the production of organic food items, you should make sure the agency has a good history of supplying the right kind of candidates to such companies. The point is that it is not enough to hire a random recruitment agency. Be sure that they understand the responsibilities of the employees that you need and can deliver to expectations. Good with Paperwork: The job of a recruitment agency is not only to identify and refer the right candidate. They also need to be good at coming up with paperwork in the best interest of their clients. While the contract details should not be geared towards extorting the candidates, it should favor the clients. For instance, there should be a clause that protects the clients from employees abruptly resigning. This is so that the essential service of the company is not affected adversely in any way or brought to a standstill. Good at Identifying Red Flags: Many recruiting experts and human resource personnel have come to understand that all that glitter is not gold. This is because some unworthy candidates are good at making everything look perfect to recruiters that are not quite observant. It is for this reason that you should deal with a recruiting agency that can identify red flags on time. For instance, a highly qualified candidate that has changed jobs very often should be properly drilled. This is to be certain that your company will not experience the same fate with such a candidate. To find out some more red flags your recruiter should be able to notice, you can watch: https://www.youtube.com/watch?v=2seM0fahBx4 Conclusion: For us, ending up with the right employees in the food and beverage industry starts with hiring the right recruitment agency. We have shared tips on how you can end up with the right recruiting firm in this article and hope that you make informed decisions from now on. Read Also: How to Choose the Right Commercial Collection Agency

4 Simple And Cheap Methods To Attract More Customers

Every business’s lifeline is its customer base, which is why big companies allocate a large budget to create strategies to reel in more customers. For a small business like yours, you don’t have to go to such extensive lengths to grow your number of customers. You can start with simple methods and build from there. 4 Strategies To Attract More Customers To Your Business Big giant companies are spending thousands to attract more customers but your budget is small. How you can organize your branding and promotions and going to attract more customers? Every time you do not have to spend thousands if you are going to follow some easy tips you can accomplish your work within a small budget. Here are a few ways you can attract more customers to your small business without breaking the bank. 1. Treat Your Customers Well: Customer satisfaction is vital in every business, which is why you should make sure to treat the few customers you already have with care. Word of mouth is always an excellent method to gain more customers. Let’s say you’re a company like Capstone, and you provide a service that requires you to interact and communicate with your clients. The way you treat them, the tone of your voice, your body language, etc. affect how satisfied they will be by the end of your meeting. If you treat them well, they will be satisfied with your service and are more likely to recommend you to their friends or relatives. If you treat them poorly, they might badmouth you which might cause you to lose potential clients. 2. Create Social Media Accounts: People, when looking for something, usually search for it online first. If you have a social media account, there’s a high chance they will find you. The best thing about it is that the potential customers can quickly send you a message to ask for details about your products or services. They won’t even have to get up from their bed to ask a query, which makes things easier for them. However, not every business with a social media account can always succeed. It takes more than just setting up your page to create a successful social media strategy. As a small business, you probably don’t have the human resources yet to manage all of your accounts. Here are a few tips to make sure your social media accounts benefit you: Start with one platform first. It’s better to have one platform which you regularly manage than to have multiple ones but don’t get to handle actively. Create useful, informational, and quality content. Be a little witty or funny sometimes, but make sure that what you say is appropriate for your business. Respond to comments and messages as soon as possible and always be respectful. 3. Start A Contest: Contests are always a fun way to create a buzz. People can get competitive especially if there’s a prize waiting for them. There’s something about emerging as the winner or being the lucky one that makes them feel special in probably some egotistical way. Word of mouth and social media are both excellent ways to spread awareness of the contest. If you offer a prize that benefits the winner and a family or friend of their choosing, they will immediately talk about it and might even share the news with other people they know. For a social media contest, you can require the contestants to like and share your page, tag a few friends, or even invite as many as they can to like and share their page too. If you do plan to run a contest, make sure to set an appropriate budget. The prizes you will give out should not cost you too much. Stick to your budget so that the costs during the entire duration of the contest do not make you lose more money than the sales you gained. 4. Get Involved In The Community: You don’t have to conquer the entire country to achieve success in your business. Everybody starts small. You can begin with your local community. Being involved in the place closest to your business’ location is an excellent way to attract more customers. It’s a good strategy to attract first the persons nearest to you since it’s more convenient to have business transactions with them. Usually, the target market of a business involves most of the people within their community. You can attend or sponsor some local events like charities or sports leagues. People are supportive of the people who also support their community. Your brand name can get associated with those activities, and you’ll build a good reputation, which will attract more customers. Conclusion: Try these simple steps, and you might grow your customer base. Small businesses don’t have to risk time, money, and effort for campaigns that will cost them more than what they gain. It’s all about good strategy and excellent customer service. Once you earn a substantial amount of customers, make sure to maintain good relations, so you don’t lose them. Read Also: Building A Brand For Your Small Business How To Attract The Best Talents For Your Startup The Best Methods To Build Strong Customer Relationships

4 Reasons Your Home Business Needs A Virtual Receptionist

If you’re the owner of a home business, you may often wonder if manning the phones while trying to grow your company is a good idea. Interestingly, using the phone can be one of the toughest issues involved with running a home business. While some home business owners would prefer to try and do it all themselves, there are many benefits to hiring a virtual receptionist. Being Your Own Receptionist is Tough Family phone needs, environmental noise, and simply not hearing the phone make it a challenge when you work from home. Being your own receptionist means you’re saddled with daily responsibilities and tasks that take up a great deal of time. This is why it’s important to delegate receptionist duties to a qualified person. Here are the top four benefits of using virtual assistants for your home and business. 1. Enjoy Greater Savings : The cost of a virtual receptionist is well worth the investment for home business owners. You don’t have to hire a person to sit in your home all day doing admin and answering the phone. What’s more, a virtual receptionist can manage a range of tasks, including: Calendar management Call handling Message taking Basic customer service Scheduling appointments Delivering messages whichever way you prefer Send voicemails to your email Record calls for quality assurance Accept and also track collect calls if necessary 2. Make Your Home Business Look Even More Professional : The CEO of any company shouldn’t really be answering the phone. It’s not professional, and it shows that either you’re not particularly busy or that there might be a problem like your entire staff has quit, and you need to manage the phones yourself. It’s just a poor impression of your business. When you work with a virtual receptionist for your home business, you can give your company a much more professional look by letting callers, customers, and prospects believe you have a properly trained in-house receptionist taking care of the calls. A virtual receptionist is always available to answer the phone to your specific requirements, which also means your company is sure to make an excellent first impression on callers. 3. Provide Quality Customer Service : Virtual receptionists have expert customer service training. So, they have the necessary skills and experience to fulfill the role to the highest of standards. Each and every phone call to your home business will be handled in a professional manner to ensure your customers are always happy with your service. 4. Never Miss Out on a Call : While running your home business is extremely satisfying, it can also be stressful. A virtual receptionist can offer the support needed to ensure you never miss a work-related call and that your business is available at all times. Does Your Home Business Really Need a Virtual Receptionist? Many home businesses certainly need the assistance of a virtual receptionist. The drawbacks and hardships of trying to be your own receptionist from home tend to outnumber the benefits of hiring a virtual receptionist. Read Also : 5 Tips To Safeguard Your Home From Intruders What Are The Important Parts Of A Free Business Credit Report? Top Tips For Flipping Homes

4 points to consider when creating a Great Content Marketing Strategy

The proverbial ‘holy grail’ of digital marketing is a slow but steady increase in your organic traffic, on a day-to-day basis. The key issue is not the fact that one is able to generate numerous hits on the website itself (important though they may be) but the fact that these hits will eventually be converted into actual sales. In this case, a suitably high conversion rate (resulting in actual earning of revenue) is of near-absolute and paramount importance, especially when it comes to the creation of an entirely self-sustaining and viable online business entity. Yes, the seminal importance of generating leads can never really be overlooked, but the far more critical objective of eventually making these sales remains crucial to the success of just about any business at hand. 4 Keypoints To Remember While Creating A Great Content Marketing Strategy For successfully doing content marketing you will go to need to follow some basic strategy. Your goal is to attract as many as possible audiences to your website. More audiences mean more potential customers. If your content is not going to attract audiences to your website. Your content marketing is not going to be successful. For doing this Here are the four key tips for you and along with this enhance your content marketing strategy. 1. Attracting The Relevant Traffic : It is pertinent to note that most such successes are only possible if the website in question is also able to attract the relevant traffic, in the very first place. This is precisely why many hits right at the initial stage, is of such supreme importance. As a matter of fact, the more such hits, the more the potential for the actual kind of leads that will almost inevitably lead to outright sales, either online or even offline (as the case may be). This can of course, only happen with the website itself is also able to ensure that the ‘just right’ traffic not only comes to the site but also stays there for a long enough period of time to enter the ‘web marketing funnel’ (that is, the process that leads an individual to not just the site itself, but also converts him or her into becoming a long-term customer. This entire process is colloquially known as a ‘marketing funnel’). This is the part where a highly effective content marketing strategy can easily come into the picture. That is, the kind of strategy which will be able to deliver both a sustained and an impactful message to the overall target audience. But in such a manner that it will also help them come to a suitably favorable purchase decision. Let us see just what such a strategy actually entails: 2. Understanding the target market : Here, it is very important, to understand that just about any content generation strategy has to come from the point of view of the target audience itself. The more important points and salient features of this aspect include the psychographics as well as the demographics of the audience that the enterprising content marketer is targeting. For example, if a website retails sports-shoes in the city of London, it would hardly make sense to pepper the website with articles on the Vietnam War (for instance). Here the key point to understand and learn is that one has to ‘tailor-make’ the content to fit in with the audience’s very own likes and dislikes, per se. (An interview with an Olympic hockey, for example, will be able to generate a lot more interest in the products on offer, then if the site owner and marketer were to just simply pick up random news items.) Similarly, if you are a heavy equipment dealer and sell used cab-over trucks and dozers, the content on your website should be relevant to the target market. 3. The seminal importance of creating great headlines : When it comes to understanding the importance of the ‘ubiquitous’ headline, the odds are that many if not most, such ‘digital marketing content specialists’ just simply love to write entire reams and reams of their very favorite articles without ever really understanding the gist of their work. In other words, they just simply fail to realize the fact that it is not the long-winded content that really catches the eye, but rather the headline, itself. If the headline is eye-catching enough, then the odds are that it will also vividly capture the imagination of the reader who will, in turn, be so hooked that he will have no choice but to read the whole thing. And once he does that, it will be easy enough for him to slide into the marketing funnel without even realizing it at all. This is why all content writers should almost always opt to go for a truly eye-catching headline if they possibly can. 4. Express and articulate your ideas very clearly : It is an axiomatic enough of an assumption that any article that converts is a winning article! This is why the web content writer should always avoid writing a lot of complicated stuff as well as long-winded and extended sentences that basically look like absolutely indigestible paragraphs, in their own right. Here, the need of the hour is to keep all such writings, both clear and concise. Albeit, having said that it is important to understand that your writings should be highly effective Here, the best policy and practice is to typically use short, concise and fairly simple words that even a child would be able to understand. In fact, the content writer should try to cut out all unnecessary words, if he possibly can. The point to remember here is that being clear is always much better than merely ‘showing off’ one’s own knowledge. Conclusion : In 2021 Content Marketing is the biggest medium by which you are going to convey your message to your audiences. Ultimately, the quantity and the quality of content on your site will easily go a very long way indeed, in effectively ensuring that you can also retain the core interest of your own target market in a manner that will be calculated to generate not just a single sale, but rather to create repeat customers, again and again. Read Also : How To Monitor The SEO Health Of Your Website Best SEO Tools For Ranking The Website Get A Return On Investment With Your SEO

5 Actionable Mobile Marketing Tips That Drive Sales

Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately: Build Websites With Mobile in Mind Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic: 70% of searches made on smartphones or tablets result in immediate action. 73% of consumers believe mobile websites load too slowly. 68% of traffic is lost if a website isn’t configured well enough for a mobile device. Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too. Create a Mobile Loyalty Program One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy: They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty. Companies that run loyalty programs usually enjoy more growth than other companies. Your company’s reputation is improved by simply launching a loyalty program. You’ll have access to a larger portion of your customer’s overall spend. Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation. Start Distributing Coupons via Mobile Instead of Print One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so. That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons. Use Text Messages to Nurture Your Leads Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake. [gallery size="full" columns="1" ids="1444"] One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results. Make Everything as Easy as Possible Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything. Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they've created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep. Have you used mobile marketing to drive sales? Share your own tips and tricks below! Read also: 1. App Development Benefits: Here’s why you should go Mobile 2. Role of messaging apps in enhancing a company’s market prospects

Stocks Versus Real Estate: Which Is The Better Investing Option?

For a long time, people are confused between various investment options that can help them get better returns. You may also have the same confusion in your mind: the best investment option that can help you achieve your goals. There are two primary kinds of investments; one is stock, and the other is real estate. A matter of fact is which is the better form of investment stocks or real estate, from where you can get better returns from your investments. The best thing that you can do from your end is to compare the two to understand the better possibilities of returns. Stocks Vs Real Estate From Where You Can Gain More- There are several forms of investments but selecting the best among them is the challenge. Stocks or Real Estate which one can prove to be better for you. Let’s explore the two investment options to get a better idea about them. 1. Creation Of Wealth: When you are investing your money in stocks, the chances of getting higher returns are there. The reason behind this fact is you are holding the share of a company. As the company grows, the return on your investment grows simultaneously. Now, when you are investing your money in real estate, then chances are there that you can get a stable return from your investment but not higher returns. The process of wealth creation is slow compared to investments in stocks. 2. Paper Work & Stress: You have to do lots of paperwork if you want to purchase a real estate property. You have to handle midnight phone calls and have to use your references enough to sell or buy a property; the entire process is stressful and cumbersome. Whenever you wish to invest your money in stocks, you can do it easily through various stock trading apps, and you can contact a broker or a financial planner who can guide you to make your investments in the right way. Ensure that you give plans for the best stocks to buy. 3. Stability In Return: When you invest your money in stocks, you must be aware of the market risk and volatility. The stock prices of the company can fall or rise as per their current profitability rate. You have to analyze the market well before you make your investments in the stocks. No such requirement of heavy market analysis is not there in the case of the investment in real estate. You just need to compare the prices of various real estate properties, and you can earn a stable return on your entire life without any stress or tension as the market volatility rate does not impact it. 4. Impact On Debt: If you have debt in the market and invest your money in the stocks, you are putting yourself in a high-risk zone where it is challenging to get over it. You have to plan things in the correct order to get better returns to pay off your debts. The market volatility rate of the stocks is high, so you may not get anything if the company suffers losses. In the case of real estate, you can enjoy a stable return from your investments. It can help you to get better returns to pay off the debts on time. Stable returns ensure better returns from your investments. 5. Cash Flow: Rent from real estate properties can help you get a steady return from your investments, and the cash flow of money remains smooth every month. You have to consider these facts while planning your investments. The returns from the market may become unstable if you face the loss from the company where you have invested your money as stocks. Keep these things in mind while you plan to make your investments. Key Take-Aways: Hence, these are some of the crucial factors that you need to consider while trying to compare stocks and real estate. Remember that both can provide you the better returns from your investments, but the difference lies in the rate at which you get the returns from your investments. You have to think analytically while you are making your investment decisions. Read Also: Why Off-Plan Investment Is Beneficial For Expats Real Estate Syracuse NY Investment: Flipping Houses

Top 5 Investment Decisions You Need To Make In Your Thirties

Are you confused about your investment decisions in your thirties? If yes, you need to explore the best options to provide you fair returns on your investments. Today, there are lakhs of profitable investment plans available in the market. You just need to select the right one that can fulfill your needs. When you reach thirty, it becomes high time for you to start planning for your investments. The matter of fact here is that only proper financial support can help you lead a healthy lifestyle in your sixties for this reason you have to make your plans from thirties. Different Types Of Investment Plans You Can Frame In Your 30’s You can set up several kinds of investment plans in your thirties that can help you lead a healthy lifestyle in your sixties. I will discuss it in my article. Let’s find out the best ways for that. 1. Direct Equity: In most cases, people think that investing in the equity shares of a company can be risky, but the reality is just the opposite. You just have to monitor the trend of the companies growth rate over a certain period. It will give you a fair idea of when and how you must invest your money in the equity shares. The best thing about investments in equity shares is to earn higher returns from your investments. You need to map the company’s trend for the last four years to understand which companies' shares will suit you the best. 2. Gold: Investments in gold are the most reliable investment form that can provide you stable returns on your investments. A regular hike in the gold prices is estimated each year, and it can help you provide the required returns that you expect from your investments. If you want stable returns from your investments, then investments in Gold are the best option for you. Unlike the equity shares, the return in the gold is not dependent on the company’s profitability. You can earn a stable return when you need it the most. The best thing about investments in gold is that it can support you at the time of your emergency in a steady way. 3. Stocks: Investments in stocks are another best way to opt for when you plan to make your investments in the right direction. Whenever you plan to invest your money in stocks, the best strategy is to apply the bearish method of investing your money in stocks. To identify the fact, which are the best stocks to buy now, you have to understand the market better. Search those types of company’s stocks whose current prices are low but have the potential to grow. If you can apply this kind of strategy, you can get better returns from your investments in the future. 4. Real Estate: After stocks, real estate is the best option to help you achieve your objectives in a better way. When you invest your money in real estate, then you can get steady returns from your investment at a reasonable price. You must plan out ways that can help you to achieve your objectives in a better way. The best thing about real estate investment is that it can help you get fair returns and a steady way to achieve your objectives. The more you can plan effectively, the better you can achieve your goals in a better way. 5. Debt Mutual Funds: Debt Mutual funds can help you to get steady returns from your investments. The best thing about the debt mutual funds is that it does not get affected by the market volatility rate and can get the steady returns from your investments. You have to plan out ways that can help you to achieve your objectives in a better manner. Ensure that you have made the correct choices and selection of the investment plans at your end. A correct investment decision can help you to lead a steady life. Conclusion: Hence, these are some of the best ways to apply in your thirties to make the perfect investment plans that can help you suit your requirements in the right way. Here the proper selection of the investment plans matters the most as per your estimated budget and expected returns that you want to get from your investment. Read Also: Why Off-Plan Investment Is Beneficial For Expats Pros and Cons of Oil and Gas Investment Property Investment Success Stories

A Comprehensive Guide to Law Firm Finance in 2021

Have you been practicing law for a while? Today, many lawyers are stepping into the entrepreneurship world to open their law firms. Indeed, practicing under experienced lawyers gives a lot of exposure but having autonomy at work is equally vital. You can choose clients and legal cases of your choice and practice in a particular area. Likewise, you can enjoy flexibility and freedom, make decisions, and set your priorities. However, most lawyers don’t understand that starting a law firm is more than practicing law. Apart from legal responsibilities, you have to recruit people, market the law firm, and most importantly, manage finances. You have to document a long-term financial strategy to stay on top of your daily budget and earn profits. At the same time, you have to manage taxes, acquire funding, handle invoices, and much more. To help you get started, here is a comprehensive guide to law firm finance in 2021. 1. Create a Long-Term Financial Strategy: As a law firm owner, you have to establish a vision for the firm’s future. Do you picture a multi-lawyer firm handing corporate clients? Or you want to step into litigation or criminal law? Having a clear idea of long-term goals will help in creating a well-defined financial strategy. You can start putting funds aside for expansion from the beginning. Likewise, you have to keep up with numbers, forecasts, and budgets to manage the day-to-day cash flow. You have to ensure the business has enough funds to secure new clients and take cases to trial. After all, not every case settles. However, if you don’t have a knack for numbers, consider learning the ropes. You can look for virtual programs such as MSF online to avoid the hassle of traveling to college. After all, online education gives students a lot of flexibility, motivating them to keep learning. As for your law firm, it will help in managing finances efficiently while practicing law. 2. Get Access to Funding: Although you are stepping into a service business, you will need a hefty amount of capital and cash to start a law firm. From office rentals, conference rooms, stationary costs to staffing – you will come across a long list of expenses. Therefore, look for ways to obtain capital for your law firm. Here are some of the options you can explore. Savings: Whenever starting a business, make sure a small chunk of the capital comes from personal savings. That way, you will keep working in the game because you won’t be liable to another person when things get tough. Bank Loan: You can start with a few thousand dollars, but more capital gives lawyers enough runway to make the business profitable. Hence, if your savings don’t seem sufficient, opt for a bank loan or open a credit line to raise capital. Startup Incubators: Today, many incubators connect new business owners with funding to get going. Often, they use their contacts with angel investors to fund new businesses or seek help from venture capitalists. 3. Manage Taxes: Most attorneys operating law firms aren’t aware of legal obligations. As a result, taxes hit them in surprising ways. You might get a call from Internal Revenue System (IRS) or a hefty fine for missing the deadline. Similarly, many lawyers have difficulty categorizing deductibles. You might think everything is deductible, whereas your tax liability is higher than you predicted. These pitfalls not only halt business operations but are super pricey too. Hence, consider bringing an experienced tax specialist on board. However, if you don’t have a budget for additional hiring, learn about the taxation policies yourself. It doesn’t mean you have to go back to school; instead, look for online programs. You can opt for an online LLM tax program and learn from the comfort of your home and office. It will help you plan for tax liability, closing doors for IRS audit, and incorrect tax deductions. 4. Streamline Invoicing & Payment System: Usually, lawyers have different payment policies. When dealing with corporate clients, they charge a monthly fee and have separate legal charges for cases. On the other hand, they don’t charge when fighting for accident victims until the negligent party’s proven guilty. Despite having different payment policies, you must have an appropriate invoicing and payment system at the firm. You can leverage savvy software to automate the firm’s finances. Moreover, record your income correctly. If you charge a retainer fee, treat it as an advance payment and track its spending on every case. Similarly, avoid recording any income in your financials until you have won the case. It will give you a realistic view of the firm’s financial position, making sure you are on the right track. Besides this, don’t forget to set flexible billing terms with the clients and discuss everything upfront to avoid issues later. 5. Prepare Budgets, Reports, & KPIs: Having a budget is imperative for your law firm’s financial success. You have to estimate your expenses and the revenue you expect to earn. It will give you a solid idea of how much you should work to make the business profitable. Likewise, you have to prepare financials to catch a glimpse of profitability. Well, to begin effective financial reporting, you have to start with the bookkeeping basics. You have to record all financial transactions and maintain a separate account for every client. After this, you can prepare an income statement and balance sheet to determine the law firm’s equity. Also, create a cash flow statement to understand how much cash goes out and comes into the business. All these financials will be a brilliant source of insights about your law firm. You can spot trends, overcome weaknesses, and capitalize on your strengths to make the business more profitable. Final Thoughts: Every successful law firm considers numbers and data first. You have to create an excellent financial plan with a growth vision to make your law firm successful. Similarly, you have to manage cash flow, follow a detailed billing process, and raise sufficient capital. As you progress forward, a strong financial position will unfold new growth opportunities. You can tap into new practice areas, offer more services, and expand your team. Read Also: How To Choose A Practice Management Software For Your Law Firm How Do Law Firms Help Companies with Their Real Estate Issues?

Seven Benefits Of Hiring A Professional Bookkeeper

Do you constantly worry about numbers adding up correctly? In today’s fast-paced world, entrepreneurs want to stay on top of all money-related matters. They want to ensure the business has sufficient cash, capital, and profits available to remain afloat in the longer run. However, as the business grows, you hire more employees and acquire more customers, keeping track of finances and employee monitoring becomes challenging. Before you start falling behind and losing track of receipts, hire a bookkeeper. Bookkeepers can take over the responsibility of maintaining records for all financial transactions. They develop a system that organizes your sales, payments, expenses, costs, and debt, helping you make sense out of numbers. Precisely, you will get a complete set of accounting records, giving an overview of the company’s financial health. In turn, you can make more informed decisions based on financial data. If you are still thinking about whether hiring a bookkeeper is worth the cost, have a look below. Here we are unfolding seven benefits of hiring a professional bookkeeper. 1. Analyzes company’s standing: Are the business revenues spiking? Is rental expense consuming a massive chunk of profits? With a bookkeeper on board, you can find answers to all these questions. They keep a close eye on numbers to find out where your company stands financially. They simplify complex information by categorizing data to promote understandability. Moreover, you can also ask bookkeepers to prepare financial statements to understand the company’s financials better. In case they lag accounting proficiency and decision-making skills, encourage them to pursue higher education. Perhaps, they could look for a master of accountancy if they only have a bachelor’s degree. Alongside finances, they will be better able to analyze financial metrics. Hence, helping you figure out where you should invest money and cut costs. 2. Prevents errors: Undeniably, mistakes can be super costly. In addition to incorrect recording information, misreporting any income or expense can lead to hefty fines from the regulatory bodies. Likewise, mixing up different types of expenses and data entry errors can result in inaccurate financial records. Professional bookkeepers with a keen understanding of finances and numbers are less likely to make mistakes. They look into all the bills, receipts, invoices and record them into accounting software. At the same time, they organize all the data promptly, ensuring your books are up to date. 3. Identifies issues in cash flows: Sometimes, businesses are earning substantial profits, yet they don’t have sufficient cash available. As bookkeepers handle day-to-day recording of invoices and receipts, they have a good handle on your income and spending habits. They closely monitor how much money is going out of the business (outflows) and coming in (inflows). The minute outflows exceed the inflows; bookkeepers will alert the upper management about cashflow problems. Additionally, they can identify problems within the cash flow. For instance, if inventory holds a lot of cash, bookkeepers will suggest managers sell it to recover the cost. Likewise, if debtors delay payments, they will suggest the accountant negotiate credit terms with creditors. 4. Accounts for tax deductibles: Amongst all business tasks, paying taxes is every entrepreneur’s least favorite. After all, no one likes giving away a chunk of profit to the government. Surprisingly, a bookkeeper can help in reducing the overall taxable income. They work together with tax specialists and account for tax deductibles to ensure you don’t overpay taxes. From depreciation, travel to revaluation expense – they account for every cost to scale down the taxable income. Similarly, they provide interim and year-end financial statements to determine the company’s annual tax obligation. Hence, you can make decisions beforehand that can modify or lower the tax bill. For instance, if the tax policies are more flexible for C corporations, you can switch from limited liability to a C corp. Besides this, having proper records can help with the tax return filing procedure too. 5. Fosters business growth: Bookkeepers can facilitate business decisions about day-to-day business operations. They can forecast seasonal ups and downs, ensuring you have sufficient capital available when revenues are low. Similarly, they encourage managers to set some funds aside when profits are spiking. Greater awareness of spending patterns and sales trends can help entrepreneurs lower operating expenses. Hence, they can save money in the long run and invest it in business growth. Additionally, not having to worry about finances gives business owners enough time to focus on other core business operations. 6. Prepares business for an audit: Until you demonstrate non-compliance with tax obligations, your business won’t go through an IRS audit. However, you have to perform an internal and external audit to assure stakeholders that your company complies with accounting standards. Luckily, having accurate records prepared by a professional bookkeeper will ensure a smooth audit process. They would have correct records to support the income tax returns. At the same time, bookkeepers organize all receipts and invoices. Thus, the auditors can see all business expenses are legitimate. It will ensure you haven’t over or understated the profits or income, regaining investors’ trust in the company. 7. Helps in securing funding: Today, lenders need accurate records and financial information before giving out a loan. After all, they have to evaluate your repayment capability to ensure you will repay the loan timely. Bookkeepers maintain complete records, showing lenders that you know the company inside out. Similarly, they outline past performance to show banks and financial institutes that you have a solid financial history. In addition to gaining the lender’s trust, you might be able to secure a loan at a lower interest rate with flexible repayments. Conclusion: In a dynamic business landscape, bookkeepers can help you through all stages of starting and growing the company. They maintain records, organize data, and keep a vigilant eye on finances. They also preserve receivable accounts and prepare payrolls. Simultaneously, bookkeepers help companies lower taxable income by accounting for tax deductibles. Having a bookkeeper on board will provide more benefits and less stress while ensuring effective financial management. Read Also: How Businesses Benefit From Keeping A Text Message Record This Is Why Every Organization Should Invest in Job Management Software 6 Crucial Aspects to Consider Before Starting a Business

Category: Business

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