4 Simple And Cheap Methods To Attract More Customers


08 June 2021


Attract More Customers

Every business’s lifeline is its customer base, which is why big companies allocate a large budget to create strategies to reel in more customers. For a small business like yours, you don’t have to go to such extensive lengths to grow your number of customers. You can start with simple methods and build from there.

4 Strategies To Attract More Customers To Your Business

Big giant companies are spending thousands to attract more customers but your budget is small. How you can organize your branding and promotions and going to attract more customers? Every time you do not have to spend thousands if you are going to follow some easy tips you can accomplish your work within a small budget.

Here are a few ways you can attract more customers to your small business without breaking the bank.

1. Treat Your Customers Well:

Customer satisfaction is vital in every business, which is why you should make sure to treat the few customers you already have with care. Word of mouth is always an excellent method to gain more customers.

Let’s say you’re a company like Capstone, and you provide a service that requires you to interact and communicate with your clients. The way you treat them, the tone of your voice, your body language, etc. affect how satisfied they will be by the end of your meeting.

If you treat them well, they will be satisfied with your service and are more likely to recommend you to their friends or relatives. If you treat them poorly, they might badmouth you which might cause you to lose potential clients.

2. Create Social Media Accounts:

Social Media

People, when looking for something, usually search for it online first. If you have a social media account, there’s a high chance they will find you. The best thing about it is that the potential customers can quickly send you a message to ask for details about your products or services. They won’t even have to get up from their bed to ask a query, which makes things easier for them.

However, not every business with a social media account can always succeed. It takes more than just setting up your page to create a successful social media strategy. As a small business, you probably don’t have the human resources yet to manage all of your accounts.

Here are a few tips to make sure your social media accounts benefit you:

  • Start with one platform first. It’s better to have one platform which you regularly manage than to have multiple ones but don’t get to handle actively.
  • Create useful, informational, and quality content.
  • Be a little witty or funny sometimes, but make sure that what you say is appropriate for your business.
  • Respond to comments and messages as soon as possible and always be respectful.

 3. Start A Contest:

Contests are always a fun way to create a buzz. People can get competitive especially if there’s a prize waiting for them. There’s something about emerging as the winner or being the lucky one that makes them feel special in probably some egotistical way.

Word of mouth and social media are both excellent ways to spread awareness of the contest. If you offer a prize that benefits the winner and a family or friend of their choosing, they will immediately talk about it and might even share the news with other people they know.

For a social media contest, you can require the contestants to like and share your page, tag a few friends, or even invite as many as they can to like and share their page too.

If you do plan to run a contest, make sure to set an appropriate budget. The prizes you will give out should not cost you too much. Stick to your budget so that the costs during the entire duration of the contest do not make you lose more money than the sales you gained.

4. Get Involved In The Community:


You don’t have to conquer the entire country to achieve success in your business. Everybody starts small. You can begin with your local community. Being involved in the place closest to your business’ location is an excellent way to attract more customers.

It’s a good strategy to attract first the persons nearest to you since it’s more convenient to have business transactions with them. Usually, the target market of a business involves most of the people within their community.

You can attend or sponsor some local events like charities or sports leagues. People are supportive of the people who also support their community. Your brand name can get associated with those activities, and you’ll build a good reputation, which will attract more customers.


Try these simple steps, and you might grow your customer base. Small businesses don’t have to risk time, money, and effort for campaigns that will cost them more than what they gain. It’s all about good strategy and excellent customer service. Once you earn a substantial amount of customers, make sure to maintain good relations, so you don’t lose them.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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DevOps Metrics

Top DevOps Metrics in Development Companies

DevOps, though exclusively focused on the improvement of software development businesses’ operations, are often misunderstood, especially at the initial stage of their adoption. This concept means different things in different companies, primarily due to the distinctions in focus and various tools’ choices for solving specific business needs. But measuring the DevOps success is imperative for any business, as the large-scale transformation they require is usually expensive and long-term. So, how can you determine whether the project succeeded or not? To keep the progress under control, every company has its own comprehensive list of DevOps metrics to measure the success of its operations. Here we offer a detailed guide on choosing your metrics and making sense of them. Features of Actionable DevOps Metrics Overall, there are dozens of metrics experts recommend, but your company may need a specific set thereof. How to choose the ones that fit your organization the best? We advise focusing on the following characteristics and checking these points before including the metric in your checklist. i. Relevance When you put DevOps tools in use, you probably pursue a specific business goal or close a performance gap. Thus, your DevOps approach may differ from the one in another company, and your metrics for measuring success should also match the initially set goals. If your problem was a large number of errors, then the defect escape rate will be the number one metric of interest. If you struggled with deployment delays, then the deployment frequency is a metric to focus on, and so on. ii. Measurability There’s no sense in relying on abstract, subjective evaluations when assessing the impact of DevOps introduction in your company. Such measurements will be vague, giving no concrete data for analysis and further action. So, always choose parameters that have standardized values and can be re-measured over time. iii. Traceability When you want to measure something, you need to have a clear idea of what issue or parameter that metric points to. Otherwise, you won’t draw valuable conclusions even with accurate data in your hands. iv. Actionability What does the metric show to you? What problems can it highlight, and what improvements can it suggest? Every metric should be valuable for evidence-based decisions and strategic actions. v. Reliability The metric should be objective and out of the control of any team member. Otherwise, people in your team can easily manipulate the data or present their subjective views that distort or conceal the general perception of the situation. What Metrics Won’t Do? With the features of good metrics in mind, you should also learn a bit more about poor metric choices. This information can prevent DevOps beginners from relying on wrong or inaccurate data, which may lead to wrong, counter-productive decisions. So, bad DevOps metrics are usually: a. Beyond the DevOps mindset Make sure that you adopt the DevOps culture in its entirety to avoid non-DevOps metrics in performance measurement. Your values change, and the team’s performance is measured in entirely different terms. Thus, for instance, measuring compliance won’t help as it is not suitable for the DevOps development environment. b. Focused on competition inside the team Collaboration and competition often contradict each other. Thus, a company with a competitive culture rewarding winners and punishing losers will hardly succeed in the DevOps transition. If you understand this, don’t introduce metrics fostering competition in the team or between teams; it will kill all DevOps progress. c. Individually rewarding Appreciation of individual input is a metric irrelevant to DevOps, as the latter focuses on the communal outcome. So, even if a single person does the lion’s share of work in the team, it doesn’t necessarily mean that they are the best. The team’s added value to the end-user experience becomes the top priority when you want to integrate the DevOps approach. The Top 6 Metrics to Focus On #1 Lead Time Lead time is the key metric in most speed-focused businesses. It measures the amount of time your team needs to write and deploy the code. This metric is highly informative for future planning, showing how much time a coder will need to complete a specific task. #2 Frequency of Deployment Every development company focuses on more frequent code deployments, which is typically achieved by reducing the deployment size. The latter simplifies the testing and release operations. However, this metric is more complex than one might think. To get to the core of your deployment statistics, you need to understand the number of production and non-production deployments, factor in the number of deployments to QA checks before the final release. Once these metrics are collected and analyzed in a union, you will understand how this metric affects your defect escape rates. #3 Defect Escape Rate The QA check at the pre-production stage is an excellent filter for ensuring that defective code doesn’t get to production. However, companies focused on fast delivery often skip the QA stage and launch poorly working code without proper testing. The defect escape rate metric will give you an idea of how many defective deployments are there; it is calculated by dividing the total number of deployments by the number of defective ones identified at the QA stage. #4 Error Rates Unfortunately, errors are unavoidable in the software development world. Still, you can derive tons of valuable data from analyzing your errors. Identify their types, the stage at which they occur most frequently, and look for spikes in error rates. These metrics will help you spot systemic problems and oust them to achieve sizable performance improvements. #5 Mean time to detection (MTTD) Errors can go unnoticed for a certain period, and the longer that period is, the greater risks they pose. Thus, it would be best to keep the MTTD metric under tight control to minimize the time for error detection and correction. Otherwise, your system may suffer downtime or expose its critical vulnerabilities, which is very risky. Always Measure Your Progress As you can see, DevOps can turn into a concrete and measurable issue if you use proper metrics for its assessment. Invest time and effort into picking the right metrics for your business, even if you decide to get a devops automation service. In this way, you will always be in complete control of your operations, introducing adjustments and corrections where necessary. Read Also: Lucrative Business Ideas to start Near Water Bodies 5 Factors To Consider When Hiring A Branding Expert For Your Business What Really Matters When Choosing a Domain Name for Your Business How You Can Grow Your Small Business By Taking Help From Crypto


Why OKRs Help Businesses Grow and Improve

Building a thriving business is far from easy. It will take quite a bit of work, dedication, commitment, and a little bit of luck for the best results. But did you also know that it requires the right planning, effective team members, and a relevant and actionable growth plan? It is surprising that many businesses fail to understand the importance of implementing measurable goals and growth-based plans of action that make sense for the firm. The truth is that many companies do not have clear-cut objectives and thus fail to set the right goals and then flounder their way to an eventual demise. But what if you can streamline these aspects and create a business that matters? It would be best if you still accounted for aspects that may get in the way of keeping your company healthy and robust. Indeed, over time, inefficiencies do crop up and can eat away at the company. Further, different objectives may come to the fore and lower the growth of the overall business. The critical point here is that structure matters for your business. It is what helps you to get from point A to point B. Sure, you may face difficulties along the way, but you will know that you are organized and able to overcome challenges. That is where OKRs come into the picture as they can help you grow your business in a clean, streamlined, and effective manner. You are able to measure what matters in your business and manage your team to meet those objectives regularly. See this blog to know the greater benefits of using OKRs in businesses. Here is what you need to know about why OKRs help businesses grow and improve. OKRs Address The Critical Aspect of Focus: See this blog contends that a lack of vision destroys companies. It is true that a lack of vision leads to a lack of focus. A wide variety of distractions can lead to the destruction of value and eventual deterioration. Indeed, that would mean that a significant portion of time is wasted, human capital is drained, and no real value is generated within the firm. A successful business will use OKRs to ensure several points: Projects contribute to the growth and well-being of the company One can quantify the value of the project to the company's growth objectives Projects are efficient and of high-impact See This Blog States that OKRs Are About Prioritization: The fact is that OKRs help with prioritization and alignment and are universal components in a successful business. These factors matter for large organizations and small, nimble organizations as well. The point is that OKRs are instrumental in clarifying thought, helping with strategic alignment, goal setting, and overall prioritization. It is a tool that also helps implement a framework that sets actionable and quantifiable goals that can do wonders for any business's growth. OKRs Help Optimize Operational Inputs for The Best Outputs: Your organization can turn to OKRs to take each step ferociously with critical decisiveness. Remember that each ferocious step will require clear objectives, continuous focus, accountability measures, and overall dedication. By taking advantage of OKRs, you can set measurable goals, find company alignment, and have efficient growth that surpasses your competition. Most successful companies use OKRs to instill a performance-based culture as it focuses on growth initiatives and minimizes hassles. Remember that performance metrics through OKRs call for effectiveness and efficiency, minimizing waste. Read Also: Top Ways Video Marketing Will Help Your Business Grow What Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses? Benefits of Pay Per Click Services to Your Business

Customer Service

How Customer Service Is Impacting Your Business In 2022!

High-quality customer service is a crucial element of any client-facing business. It can have a direct impact on the number of sales you make, the morale within your business, and most importantly, the reputation you create surrounding your company. You should invest in customer service so that your business can rise to success, and you can do this by ensuring clear and concise communication with conversational commerce, as well as utilizing in-depth training for employees at all levels. Read on to find out more about how customer service is impacting your business in 2022. 1. Good Reputation One of the main ways that customer service will impact your business this year, and in the future, is that it can help you to build a good reputation. A lot of us will choose to use a business on the recommendation of others, or from reviews we’ve read online – if you are well-known for providing good customer service, going above and beyond what the customer expects, and enhancing the customer’s experience, word of mouth will result in your business achieving a good reputation. This can increase sales and the overall success of your business. 2. Increased sales Good customer service means that more people are likely to use your product and service. If your customers are happy with the service they receive, they’ll likely buy from your business now and in the future. Good word of mouth from happy customers can attract first-time customers to your business, which therefore means an increase in sales. If your employees know the product on offer inside out, talk to customers with confidence and clarity, and go out of their way to help them with any queries or issues they may have, they stand more of a chance of closing the deal and driving sales up. 3. Business morale The way your employees treat customers gives an insight into how they were trained and the morale within the business itself. Good customer service should be evident as soon as customers walk through the door, and it not only reflects well on the business and the product you’re selling, but it also shows that you have dedicated time and effort to choosing the best workers to help the business succeed. Properly training your staff from the day they have hired means that they can uphold your business value and reputation. If you choose the right employee, they will want to help – and providing good customer service will make them feel accomplished, improving the overall atmosphere within the business. 4. Competitive edge  The level of customer service that your employees provide within your business has an impact on your competitive edge. In business, there is always going to be a competitor that you’re working alongside, and to make your business a success, you must do all you can to ensure that you’re one step ahead. If your customer feels like they are not being treated as they would expect, they may end up taking their business straight to one of your competitors – good customer service can reduce the chance of this happening. Not only this, but it is also always best that employees know how to diffuse a situation should a customer become disgruntled to alleviate the chance of them shopping elsewhere. 5. Improves overall experience Good customer service simply makes everyone’s lives a little bit easier – the employees, the owners, and the customers. No one wants to spend a chunk of their day trying to solve a problem with a product or service, by being put on hold or not being able to speak to someone about an issue. Good customer service means your business can be accessible to everyone, at any time. Equally, employees don’t want to feel worthless if they haven’t had sufficient training to help a customer or end up having to deal with an unsatisfied, and angry client. Making sure the level of customer service you provide is high, means that you can keep your employees happy, your customers happy, and most importantly, give your business a boost towards success. Additionals: 4 Simple And Cheap Methods To Attract More CustomersTips for ensuring your company’s customers are content with its contentYour Ad Can Show To A Potential Customer When Your Targeted Language MatchesHow U.S.-Based Appointment Reminders Can Help Customers Keep Track of Their Schedule