Published on: 14 October 2023
Last Updated on: 01 August 2024
If you are planning to access the Internet from a public place like a library or a university campus, then you will need to use a proxy server. The proxy server is a server that acts as an intermediary between your computer and the Internet. Proxies can be used for several purposes, such as maintaining anonymity, protecting your privacy, or simply bypassing regional restrictions on content. However, using proxies can also open you up to security risks, so it’s essential to choose a proxy wisely. Here are some of the tips that you can follow to choose a reasonable proxy:
1. Check Customer Support
If you want to get the best results from your proxy, you need to make sure that the service provider is reliable. This means checking whether or not they offer good customer support. The best way to ensure that your proxy is reliable, like proxys.io, is by checking their customer support. There are several ways in which you can do this. You can search for reviews on various websites and see if other people have had similar experiences with the service provider. You may also want to look at some of their previous customers’ reviews as well as their ratings on various websites.
Other ways in which you can check customer support include:
Checking their website for contact details.
Ask friends and family who have used their services before if they could recommend a good company for you.
2. Speed
The speed of a proxy server can be measured in a number of ways. It may be measured by the number of connections that it can handle at once, as well as the overall speed at which it processes requests.
The number of connections that a proxy server can handle depends on how fast it is able to process requests and send them back to their destinations. With more connections being handled, there will be fewer delays in completing those requests and receiving responses from servers. However, there will also be more traffic passing through the network, which could slow down network speeds for everyone else using that route.
Another way to measure the speed of a proxy server is by looking at how many requests per second it can process without crashing or freezing up on you. A good proxy will allow for thousands of simultaneous connections without crashing or freezing up on you, allowing you to access websites quickly and efficiently without any problems.
The security of the web is a priority for most people. It is essential to use the right proxy so you can enjoy your privacy and stay safe.
The following tips can help you choose a secure proxy:
Choose a VPN provider that offers anonymous payment methods,
Ensure that your VPN provider has a good reputation, with many satisfied customers who have tried it.
Check for any possible malware on their servers by visiting their website and downloading an antivirus program from their site that can scan for viruses and malware in web pages.
If you’re just getting started, it may be hard to choose the best proxy, likeproxys.io. Luckily, there are a few key features to look out for. In other words, don’t get hung up on finding a proxy that has lots of inbound and outbound bandwidth; instead, focus on the best proxy from the features offered by the application. For example, most of these applications offer customizable VPN protocols with different levels of encryption.
Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.
Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.
Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.
Consider this:
Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.
The gender distribution on the platform is almost even, offering a broad spectrum for targeting.
A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.
Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.
Understanding the Art of Creating Viral Content
The statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?
To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.
We reached out to them to ask:
What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?
How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?
What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?
With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?
Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.
The Blueprint for Viral TikTok Content for Marketing Apps
Here are the insights they shared with us:
In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.
We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.
Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.
But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.
Engagement Over Promotion
TikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.
While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?
Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.
Highlight the problems your app solves, but in a fun, TikTok-friendly manner.
“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of Marketers
Understanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.
Read the in-depth case study on the House of Marketers website, here.
The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:
User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.
Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.
Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.
In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.
Storytelling: The Backbone of TikTok Marketing
Interactive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story.
"At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of Marketers
If there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.
Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.
Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.
A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.
Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.
Strike a Balance between Trend and Originality
While it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand.
"At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.
Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.
An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.
While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.
Read more about how to market to your audience in this guide.
Harnessing TikTok's Tools for Maximum Impact
TikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.
Optimizing with TikTok's Inbuilt Features
Effects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.
Music & Sound: TikTok is as much about listening as it is about watching.
Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.
Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.
TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.
Amplifying Your App through Engaging Narratives
Direct selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?
Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.
TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.
Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.
Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.
Tapping into the Power of Collaborations
No man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.
Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.
Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.
Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.
In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.
Beyond TikTok: Cross-Promoting Your Content
While TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:
Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.
Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.
Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.
Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.
In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.
Success Stories: Analyzing & Iterating
The digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?
TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.
Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.
Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.
Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.
Final Thoughts on Viral Content on TikTok
On TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.
A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.
If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.
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One thing which attracts most of us: discounts, offers, and freebies! Yes?
After all, who doesn’t love discounts? And among all, few of the best things about online shopping is the lowest prices, incredible discounts and getting the products delivered at your doorstep without having to make a move.
If you also believe that money saved is money earned, this article is for you! We will discuss a few fantastic ways through which you can save money when shopping online.
Let’s get started, and we are sure we will give you some real shopping goals (which will help you save money) by the end of this article.
Use coupons
This is a no-brainer! Using relevant coupons can help you save quite a bit of money, to be frank about it. There are various third-party websites you can fetch coupons from such as TheKrazyCouponLady and RetailMeNot.
If you are shopping on Amazon, you can get discount coupons from their coupon section.
Compare prices
Generally, different websites sell the same products at different prices. Thus, be smart, and use a price comparison website to find the best deals on the same products offered by different retailers both online and in-store.
There are various shopping comparison websites you can make use of including Google Shopping and NexTag.
Sign up for a newsletter
Signing up for a newsletter is another great way of saving money while shopping online. That's so because newsletters are often sent by the retailers to reach out to more people and to attract them towards latest and best offers.
When you sign up for a newsletter, you get exclusive access to the recently released discounts, coupons, and offers which will undoubtedly save money.
Use a VPN
Unfortunately, online stores tend not to price their products the same for everyone.
Most online retailers are smart and keep track of your browsing habits by storing cookies on your computer. These files monitor your shopping habits that help retailers in estimating the amount you are willing to spend, and if they see a tendency for excessive spending, the chances are that they will adjust the prices accordingly.
Also, a VPN could come in handy when shopping from abroad. Imagine that you're on vacation and you need to order something back to your house in Germany; however, the e-commerce site in question is only accessible from a German IP. With the help of a VPN service, you can easily change your virtual location on a go. Using a VPN in such a way is also a great way to compare prices in different markets as online retailers can show present different prices based on the shoppers geo-location.
Read also: 8 VPN Facts – You Should Know About
This is often the case when booking a flight. Thus, it is highly recommended to browse and shop anonymously, with the help of a VPN service as it actively masks your IP address and geographical location.
Shop at the right time
If you are a savvy shopper, you already know that major online retailers keep on changing the prices of items throughout the day. Thus, the same product could be priced differently in the morning and then later in the evening.
The way to find the best price is to check the cost of your product several times a day before checking it out. Alternatively, you can also make use of tools like CamelCamelCamel which monitor price changes and issues an alert whenever the price goes down.
Further, it is a common trend that prices of the products often go down after a significant event, like Christmas Day, Easter, or Halloween.
Check for free shipping
A lot of retailers offer free shipping from time to time. However, if your favorite online store is not generous enough, and if you shop online quite often, it is always a good idea to become a member of free shipping websites like FreeShipping.com which provide free shipping for an array of online retailers.
Leave items in your cart
Have you ever noticed that whenever you leave items in your cart, your retailer attempts to close the deal by sending lucrative emails like ‘your items are selling fast,’ or ‘your items are on discount’?
That's so because retailers want you to shop and prevent you from abandoning the shopping cart. Use this to your advantage and leave items in your cart to save money.
Earn Cash backs
You can also save by earning cashback. Various retailers offer cashback when you shop using specific credit cards, or when you shop for a certain amount of money.
Just examine various conditions, and you can easily end up saving a lot of money.
Shop at home and pick up in store
Shopping at home and picking the item from the store would not only help you in saving shipping charges but also means that you could get a hold of your purchase quicker.
Over to You
These are a few tried and tested tricks which can come in handy the next time you shop.
So, save more to splurge more!
Do not forget to share your favorite online shopping trick with is in the comments below!
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The internet is one of the modern inventions and provides people with instant access to information and entertainment.
These days, the internet plays an important role in many homes. People utilize it for almost everything, including entertainment, shopping, studying, and communication.
One of the things you'll want to do when you move to a new location is to ensure you're connected to the internet. And that means finding a service provider to assist you with the setup. With the thousands of internet services in Whitby, it’ll be difficult to identify a provider that suits you.
Here Are Six Prime Steps To Find The Right Internet Provider In Whitby
You can implement several effective strategies to help find the best internet provider in Whitby. They include the following:
1. Know Your Needs
One of the most important steps when searching for an internet service provider is identifying your needs. This involves evaluating and understanding what you want to use the internet for.
If you're going to use it for simple tasks like just navigating online platforms or accessing emails, then there'll be no issue with partnering with a provider with a slow internet speed. But if you're going to use it for streamlining live videos or running a business, you'll want to find a provider with a high-speed internet connection.
You also need to note that the efficiency of your internet will be affected by the number of users. If there are many users in your home, you should invest in a high-speed internet connection. So, depending on the number of your family members, ensure you find a provider with the right speed.
2. Search For A Provider Near You
Another great strategy for finding the best internet provider in Whitby is to search near you. Many providers don't cover the entire region. This is why you need to partner with those available at your local address.
Plus, a provider near you can quickly address your internet connection issues. Sometimes your systems may experience some technical hitches that require a technician to come to your place to address them.
If you work with a provider with an office in a distant location, you'll likely experience many problems with your internet since they've to travel several miles. A service near you will probably take the least time to come to your place, so they'll provide quick solutions.
You also need to know that, in many cases, prices vary from one area to another. A provider may charge cheaply in one location but charge more in another. So, even if the service you utilized in your previous location is available in the new area, it might be expensive. That goes without saying that hiring an internet provider near you can be a great way to save a lot of money in the long run.
3. Find A Provider With A Good Reputation
When searching for an internet connection provider, you may want to find someone with a good reputation. This indicates that they're reliable. One of the best ways to know whether a particular internet company or provider is good is to read their customers' online reviews.
If you find many clients complaining about poor internet connectivity, that provider isn't reliable and won't offer the services you want. Strive to connect with a provider with many positive comments since they'll likely meet your needs.
You can also learn about a certain internet provider by asking your neighbors about them. Most people are honest and will provide genuine opinions on their experiences with the services they use. That'll also enable you to make an informed decision.
4. Compare Internet Plans
The various providers in the region offer different plans. You must compare them and partner with one who fulfills your needs. You'll have to consider many things when comparing plans, one of which is price.
High-speed internet will likely require you to go deeper into your pockets. But that isn't enough. Settle a plan that works best for your budget. This way, you won't have many problems in the future.
The best place to begin when comparing places is to create a table with all the available providers. From there, you can list their plans and prices. This helps simplify your decision-making process.
Apart from the plan, the price may also differ depending on the type of connectivity. For example, satellite connectivity is always expensive compared to cable internet.
5. Partner With A Provider With Premium Customer Service
Whether you use the internet for work, study, entertainment, or anything else, you may want to find a provider with excellent customer service. Like any other system, internet networks are also prone to technical glitches. The company you select should be able to respond to your concerns or questions immediately.
You can learn about the quality of customer service of a particular provider by calling them. Once they receive your call, you can gauge whether their customer service is good or bad.
Don't trust any provider that takes ages to respond to your initial inquiry. This is a sign of poor customer service. You'll likely experience the same whenever you want them to respond to urgent matters.
6. Use Directory Sites
Another great way to find an internet connectivity provider is to use directory sites. With these platforms, you can enter your zip code to determine all the available options in the region. From there, you can research all the companies and plan options. Ensure you use multiple directories to have more options to select from.
Takeaway
One of the major things you'd want to do in your new home or business is to set up an internet connection system. This allows you to access the internet and find the information you want. However, you must partner with the right internet provider in Whitby.
While that's the case, identifying the best provider in the region can be overwhelming because there are so many. But with a little effort and research, hopefully, you can find the most suitable service for your needs. Implement the strategies in this article when searching for an internet provider.
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