6 Crucial Aspects to Consider Before Starting a Business

Published on: 22 March 2021 Last Updated on: 27 December 2024

Starting a business today is easier than it has been in previous years. This is a great advancement that has seen entrepreneurship soar. With this, you find that starting a business is a solid investment that allows people to cater to their needs. However, doing this requires you to ensure that you have a solid foundation and plan for its success.

Going into business without this will only lead to failure in the long run. Statistics show that 20% of small businesses fail in their first two years, 45% within the first five years, and 65% during the first ten years. This goes to show that long-term success is not something that you should take lightly. It takes a lot of planning and effort if you want to see your business go to greater heights. Here are a few things to consider before embarking on this journey.

Business Plan and Goals:

When starting your business you need to ensure that you have a solid business plan. Your business plan should clearly outline your goals as a business. To ensure you set goals that will propel you forward, use the S.M.A.R.T method.

It says you should set specific, measurable, achievable, realistic, and time-bound goals. This will get you in the right mind frame and allow you to move on to the next step. Once you’ve set your goals, you also need to ensure that you lay down actionable steps that will get you to your desired goal. Doing this ensures that you start on the right foot increasing your chances of business success.

Products or Service you Provide:

One of the most important factors you need to consider is the product or service you are bringing into the market. The first question you need to answer is if you’ll be meeting a need that people have. This will allow you to invest in the right kind of products and services to sell.

For instance, with the Covid 19 pandemic, one of the most in-demand products is hand sanitizers. Since there is already a demand for this, you can be sure to make sales if you position your business right. If you’d like to learn more about sanitizers and the business aspects click here.

Figuring out your products or services will also give you the chance to find your target audience. It is essential to learn more about your target clients to ensure you work towards serving them. It will help you avoid putting too much time and effort into pitching people who do not need what you are offering.

Marketing Strategy:

The best way to get people into your business and grow your name is by marketing. Marketing will allow you to reach out to people who would otherwise never get to learn about your business. To do this, you need to ensure that you have a marketing strategy in place. Many businesses have shown that the best marketing involves helping your clients first and they’ll trust your brand.

To do this, providing useful information that they can apply in their life is a great step. For instance, if you deal with baby products, give information about how the products will help and inform your audience. To get a better understanding check out babylic.com. Marketing can be done in different forms from word of mouth to digital marketing. Find what works for you and run with it.

Employee Acquisition:

If you plan to have help in your business and delegate a few tasks, employee acquisition will play a major role. When it comes to getting help from other professionals, you need to ensure that you conduct proper interviews to ensure that they understand your business. This is the best way to ensure that you hire people who are invested in the growth of your business.

When it comes to hiring help, you could either decide to get people who will be reporting to the office daily or work with remote workers. For remote workers, you get to avoid several logistical aspects but you have to ensure that you familiarize yourself with the digital space. This will ensure that operations run smoothly.

Business Logistics:

In business, you need to figure out what logistics you’ll be dealing with. This will help determine the capital you’ll require to get started and keep running the business before it gains momentum. The first thing most businesses consider is having a rental space where they can easily liaise with clients and also work with employees.

On the other hand, some businesses don’t need to get a physical location and can run their businesses from home. For instance, if you run an interior design business where you remodel people’s homes, you could just get started from home. All you need is to ensure that you have your marketing strategy in place. Additionally, consider having a website that showcases your knowledge in the industry. Check out Guyabouthome to get the best example of how you could go about it.

Legal Aspects:

The most important bit in every business is the legal aspect that you should take a keen look at. For this, you find that you’ll need licenses, permits, and tax compliance letters among others. However, these requirements are different in every country which means you need to liaise with your respective authorized agents. Additionally, hiring a lawyer to work with on the legal aspects will take away the guessing games and reduce the time spent.

Conclusion:

Starting a business is easier now and more people prefer being bosses. However, having something successful requires a little more investment in terms of planning. Be sure to go through the steps outlined to ensure you get the best results from you your venture.

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The Definitive Lean Startup Guide: Everything You Need To Know

The lean startup methodology is revolutionizing the way companies launch and grow. But what exactly makes this new methodology so valuable? Lean startup provides both inspiration and practical tools to make that achievable. So if you're gearing up for a new venture, take a close look at how this approach can help you maximize your chances of success! While the journey may present challenges, the potential rewards make it all worthwhile. Read on to get the full rundown on maximizing lean principles to build your next business. Introduction To Lean Start-Up:- At its core, lean startup is all about taking an experimental approach to creating and managing startups. However, the methodology emphasizes rapid iteration, customer feedback, and eagerly testing ideas to reduce risks and uncertainty. Thereafter, take a look at the chart below to get more clarity on the major benefits of lean startup methodology. Some standout lean startup principles include: Validated Learning: Rigorously testing hypotheses and getting hard data from real customers to validate if a product or strategy is truly viable. Failures become learnings. Build-Measure-Learn: Using feedback loops to build minimum viable products (MVPs). This helps in measuring their real performance and learn from results to improve the next iteration. Innovation Accounting: Tracking meaningful startup metrics like customer acquisition cost rather than vanity metrics like total users. Persevere Or Pivot: Using validated learnings to determine whether to persevere on the current path or pivot by changing the product, strategy, or even the entire business model. Thus, following these core concepts allows startups to maximize learning while eliminating wasteful practices that drain resources. Comparing Traditional And Lean Startup Approaches This table provides a clear visual comparison between the two approaches, highlighting their key differences. Focus In-depth upfront planning Rapid experimentation Traditional Business Planning Lean Startup Methodology Decisions Based on projections and assumptions Based on real customer data Progress Follow a fixed roadmap Continually re-evaluate based on feedback This comparison table highlights the major contrasts between traditional planning and the lean startup methodology in a visual format. Harnessing Innovation Accounting For Lean Startup Success One important lean startup principle is innovation accounting. Unlike traditional accounting, which focuses on financial metrics, innovation accounting uses lean startup methodology. Besides, it helps to track actionable metrics that offer insights into the startup’s progress and customer response. Some examples of metrics used in innovation accounting include: Customer acquisition cost Churn rate Lifetime customer value Active usage metrics By diligently tracking these metrics, lean startups can gather the data they need to determine whether to persevere on their current path or pivot based on customer feedback. Thus, innovation accounting provides validated learnings that inform smart business decisions. It is opposed to vanity metrics like total customers or sales. The Lean Process Step-By-Step While the lean startup methodology is flexible and adaptable, there is a rough process that generally guides its implementation: Step 1. Identify The Problem The first step is to take time to clearly identify and articulate the specific customer problem or need that your startup aims to address. Now, you must ask questions like: What underlying frustration or pain point are customers experiencing? What needs are going unmet in the market? What improvements do customers wish existed? The issue should be urgent pervasive in the target market. Moreover, they are aligned to a sizable potential customer base. Hence, avoid vague problem statements. Get ultra-clear on the exact problem. Step 2. Define The Solution Once the problem is precisely defined, brainstorm potential solutions. Outline an initial product or service concept that could feasibly address that problem in a novel way. Moreover, think creatively about different approaches, features, and minimum requirements that could satisfy customer needs. At the same time, focus more on figuring out the right broad solution rather than detailed requirements at this stage. Step 3. Build An MVP Next, construct a minimum viable product (MVP) to test the solution. The MVP is a prototype that has just enough critical features to validate the core idea and start the learning process. Hence, avoidover-engineering at this stage. Build the simplest, fastest, most stripped-down representation of the product that enables validated learning. It can be as simple as a landing page description, mockup, or very basic prototype. However, the goal is to waste the least amount of time and resources. Step 4. Test And Measure Get the MVP in front of real customers to test assumptions. Approach target users, share the MVP, and collect key data based on how they react and interact with it. Focus on defining and measuring a small set of actionable metrics that offer insights into customer behavior, needs, and preferences. Example metrics include sign-up rates, clicks, conversions, usage data, etc. Step 5. Learn And Iterate With data and feedback collected, analyze results to determine what resonates with customers and what doesn't. Figure out key learnings, positive signals, and areas for improvement. Use these learnings to rapidly tweak and tailor the product through iterative changes. Make small refinements and run additional small tests to continue validating the product direction. Step 6. Scale Once product-market fit has been achieved based on metrics and feedback, it’s time to scale. Come up with plans for expanding business processes, operations, marketing, and resources to drive growth. Executing this rapid build-measure-learn loop cost-effectively allows startups to gather data, fail fast, and iterate their way to success faster. “Companies that prioritize experimentation are 2.5 times more likely to outperform competitors.” Lean Startup Success Stories Plenty of today's hottest startups have leveraged lean methods to skyrocket growth: Airbnb: Grew from renting air mattresses in a living room to a $100 billion hospitality disruptor by constantly testing innovations. Dropbox: Exploded from 100,000 users to over 4 million in just 15 months thanks to growth hacking experiments. Groupon: Pivoted from a collective action platform to become the massively successful daily deals leader. Zappos: Originally only sold shoes but iterated into an online customer service powerhouse after recognizing bigger opportunities. The flexibility of the lean framework lets startups fluidly adapt and uncover breakthrough ideas. Top Lean Startup Challenges Adopting lean startup practices comes with hurdles, including: Letting go of old habits: Requires shifting away from linear execution plans and embracing experimentation. Ambiguity: The constant pivoting and iterating can feel disorganized compared to having a fixed roadmap. Need for patience: Repeated rapid testing is meticulous. Results and traction take time. Institutional resistance: Established organizations may reject lean approaches that disrupt existing norms. However, committing to small experiments, tracking meaningful metrics, and iterating products judiciously can help overcome these roadblocks. Adjusting mindsets is essential. “Over 70% of startups say their corporate culture is not suited for rapid experimentation.” Tracking Lean Startup Success Instead of vanity metrics, lean startups should focus on actionable metrics that offer real value: Churn rate: The percentage of customers that disengage over time. Lower is better. Customer lifetime value: How much revenue each customer generates on average. Want to maximize. Cost per acquisition: The amount spent to acquire an average customer. Should decrease. Net promoter score: Quantifies customer satisfaction and loyalty. Positive trends are ideal. Monitoring these unique metrics ensures startups have data-driven insights to guide smart pivots and growth. Key Takeaways Lean startup emphasizes rapid experimentation and customer feedback over detailed upfront planning. The core methodology follows a process of identifying problems, defining solutions, building MVPs, testing, and iterating. Tracking actionable metrics helps startups make data-driven decisions about pivoting or persevering. Well-known startups like Airbnb and Dropbox leveraged lean principles to fuel incredible growth. Lean startups fail fast and cheap, learning critical lessons in the process. Adopting lean startup practices requires adjusting mindsets away from linear execution plans. Patience is key, as measurable traction takes time when running rigorous experiments. Conclusion The lean startup methodology offers a modern, nimble approach to launching and growing a successful business. However, by focusing on rapid experimentation over detailed long-term plans, startups can quickly adapt to markets and build products that customers love. While adopting lean startup practices requires adjusting mindsets, the benefits are game-changing. Instead of huge upfront capital investments, companies can take small risks, learn quickly, and uncover breakthrough innovations. Dive in to start reaping the many rewards of the lean startup philosophy. The keys to your next game-changing startup await. Lean Startup FAQs Let's go over some common lean startup questions: How does lean startup differ from traditional business planning? Traditional plans focus on in-depth upfront research and analysis. But lean emphasizes quick experiments and adapting based on customer responses. What types of startups is lean startup best suited for? The methodology can benefit all startups regardless of industry or business model. However, it may offer the most value for highly uncertain, innovative product ideas. Are there tools that can help adopt lean practices? There are various low-code tools for building MVPs fast, analytics for tracking key metrics, and more. Lean startup guides like Eric Ries' book provide foundations. Read Also: How Inspirational Speakers Like Tony Robbins Can Help Your Business Alternative Business Financing – What Is It And How Do You Do It? Starting A Small Business – Finding Your Target Market And More

How Restaurant Space Landlords Can Be Successful

If you have a rental company and specialize in restaurant space, you should know there are certain pitfalls you’ll want to avoid. You can also take specific steps to ensure you have the best success opportunity. There is an art to setting up a rental space and coming up with a contract that your tenant will love. We’ll take a few moments to break down your best moves if you want to get tenants for each of your properties that will stay with you year after year. Figure Out Which Restaurants Tenants Stay with You Longest The first rule of restaurant property development is to figure out what works in a particular locale. For instance, you’ll want to think about: What other cuisines have worked in your city Whether there will be any call for that food type in the space you have available This step will require research. Look at your neighborhood and see which cuisines and restaurant types have found prior success. If what the tenant is proposing to you sounds like too much of a departure from what has worked previously, you might give the space to a more promising candidate. Offer a Lower Rate for the First 3-5 Years When a restaurant first starts out will be the most challenging time for them. That’s because: No one knows about them yet They might not have the money for an aggressive marketing campaign You should keep this in mind when you talk to a potential candidate. You might offer them a multiple-year contract, but you can tell them you’ll keep the rate lower for the first 3-5 years. After that, if they catch on, they should have no problem paying more. After five years, a restaurant will either be a neighborhood fixture, or it will fold, and the owner will try their luck elsewhere. Consider Whether the Property is Liquor License-Ready Most restaurants want to serve alcohol because if people order it, it drives up their bills. Dining establishments can also mark up alcohol prices considerably, and people seldom have any problem paying for it. However, getting a liquor license can sometimes be tricky. If you know for a fact that you have a rental property that is liquor license-ready, that will appeal to many potential restaurant candidates. They will be fighting with each other to get that space if they know there’s a license waiting for them. Look into Laundry and Other Nearby Services A restaurant owner or operator will also probably look favorably on a space that has additional amenities nearby or onsite. For instance, if laundry services are in the same building or right next door, they can wash their employee uniforms there. The owner or operator might also look for things like on-site employee parking. They might look for public transportation that drops their employees off right in front of the property. They may like it if the space is right by an expressway for their employees who drive to work. At the same time, if there are diverse properties nearby, that will work in their favor. For instance, if there are office buildings or similar establishments across the street, the workers will probably come over frequently for meals. Provide Restaurant Exclusivity You might also have a restaurant space that’s part of a larger property. If so, you’ll know your restaurant tenant will have to share the space with other entities. They should have no problems with that, except if you let other restaurants move in. It’s not helpful if they have to compete with other food-preparing establishments in the same building. You can promise them exclusivity. You can agree in writing that as long as they are in that space, you will not allow any other restaurants to move in. That should make the owner happy. Consider Lease Flexibility Options You can also make the tough financial market into account. With the pandemic wreaking havoc on the restaurant industry over the past year, you might have some potential tenants who are leery about moving in and committing to a multiple-year lease. You can put language in the contract stipulating that you will not evict them if they can’t pay the rent for one month, or even two, provided they pay within a designated period after that. You can’t let it go forever, but a restaurant owner will like to know that if their sales tank for a few weeks, you will not immediately change the locks on them. Read Also: Online Ordering Systems Setting the Trend for Restaurants 3 Best Seafood Restaurants in Patchogue, New York The Best Restaurants To Visit In Newark NJ 7 Restaurants You Must Experience in Melbourne 6 Tips to Maximize Refrigerator Use in Your Restaurant

7 Tips to Choose Ergonomic Office Chair

Did you know that the average person spends 1,700 hours each year behind their desk? What does this mean for you? It means that your daily office habits are slowly killing you. If you're not using a comfortable office chair, you'll end up with long-term health and pain issues. Your posture could be affected as well. You've become prone to other chronic health and pain problems. Your spine will twist and transform as a result. Chronic back pain is an ongoing problem that can lead to other problems with other areas of your body. Common problems related to back pain include muscle ligaments and spinal strain. Finding the right office chair can pose a challenge when there are so many manufacturers on the market. It can be hard to find the right one when there are hundreds of ergonomic chairs. Not every chair is made the same way. Some of the ergonomic chairs don't live up to the hype and performance in regards to performance. They hardly provide you with a comfortable place to sit at work. Not only should you find an office chair that meets your ends, but it should also meet your business's budget. It's one of the most important investments you'll make. The right office chair can impact the health and productivity of your employees. Office chairs are important for productivity since they can reduce the hours lost from pain or injury. You no longer have to take time out of work because of your back pain or health problems. When shopping for the right ergonomic chair, you should keep the following factors in mind. This guide can help you shop for the right ergonomic office chair. Here are seven tips for choosing an office chair. Adjustability & Height When shopping around for the right ergonomic chair at Melbourne Outlet, you should look into its adjustability. An adjustable chair allows you to explore numerous levels of comfort. Are you someone who's taller than average? While average height may feel comfortable at first, you may want to adjust it to your liking. One of the most important keys to an ideal ergonomic chair is that it should be adjustable. The seat should be able to adjust up and down as well as side to side. This is important for achieving the right height and posture for when you're sitting all day long. Find an ergonomic chair that adjusts to your height. There are chairs that come with limited adjustability. But there are some chairs that use gas cylinders that provide height adjustment. This allows you to adjust the seat to reduce pressure on your knees and lumbar spine. But adjusting your chair shouldn't be complicated. Since you know the importance of adjustable ergonomics chairs for health and productivity, it's important to have a chair that's easily adjustable without the use of tools. Don't be afraid to ask the salesperson for a demonstration or see if you can adjust the chair yourself before buying. Depth & Width Next, you need to look into the depth and width of the chair. Place two fingers between your knees and the front of your seat. If it's less than 1 inch, then it's not the right chair. The right ergonomic chair should provide you 1 inch of width. The average width on some of the best ergonomic chairs ranges between 17 inches and 230 inches. Back Support You can't have an ergonomic chair if it doesn't support your back. The backrest is the most important feature of the chair. The ideal backrest should be 12 inches. In addition, the backrest adjustability should lock into place to provide your back with stable support. Every office chair should come with a full back. It should also provide you with a wide variety of positions, such as height, lumbar support, and recline settings. It prevents slouching and places less pressure on your spine. The chair's adjustability should come in a recline function that ranges from 110 to 130 degrees that accommodates your body weight. This reduces pressure, thus preventing back pain. Armrests It's important to find an ergonomic chair that comes with adjustable or removable armrests. What's even more ideal is finding armrests that are padded. When shopping around, test out a chair that has armrests that can range from a height of 7.1 and 10.6 that provides enough support for your arms. Padded armrests that adjust to different widths offer maximum comfort. Head Support The ideal ergonomic chair will provide you with head support. Every office chair should come with an active headrest. It should also adjust to prevent neck pain. Swivel Swiveling is imperative for getting around your office. Does your office chair have swiveling capabilities? Staying in the same position all day long is not healthy. You need an office chair that allows you to swivel around as you conduct work. These swiveling capabilities encourage blood flow and prevent fatigue which could lead to health problems. When you have an ergonomic chair that rotates, you won't strain to reach certain areas of your desk. Weight Capacity & Stability You need to find an office chair that's able to hold your weight. It should also be able to support different weights in case you gain some extra weight. The manufacturers of these office chairs provide weight specifications. Most office chairs can accommodate up to 330 pounds. Stability is also important. There's no way to sit comfortably in a chair if it doesn't support your weight. Stability prevents accidents and increases its durability. Key features in stable office chairs include five spokes and a rubber base. In addition to stability, you can slide your chair across the floor without ruining it. Read Also: 9 Cool Things Every Marketer Should Have In Their Office Staying Safe In The Office: 8 Workplace Safety Tips Everyone Should Know Ready To Take The Leap Into Self-Employment? Here’s How To Set Up An Awesome Home Office

6 Crucial Aspects to Consider Before Starting a Business

Business Plan and Goals:

Products or Service you Provide:

Marketing Strategy:

Employee Acquisition:

Business Logistics:

Legal Aspects:

Conclusion:

Things to Consider When Sourcing Employees for Manufacturing Plants

Business Advice: Stepping Stones For A Startup Owner

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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The Definitive Lean Startup Guide: Everything You Need To Know

How Restaurant Space Landlords Can Be Successful

7 Tips to Choose Ergonomic Office Chair

6 Crucial Aspects to Consider Before Starting a Business

Business Plan and Goals:

Products or Service you Provide:

Marketing Strategy:

Employee Acquisition:

Business Logistics:

Legal Aspects:

Conclusion:

Share this Article

Things to Consider When Sourcing Employees for Manufacturing Plants

Business Advice: Stepping Stones For A Startup Owner

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related