Direct Mail: 7 Reasons Why It Isn’t Dead


23 October 2023


Direct Mail

In an age dominated by digital marketing, you might be forgiven for thinking that traditional advertising methods like direct mail are obsolete. However, contrary to popular belief, direct mail is still alive. 

This article will explore why direct mail remains a valuable and relevant marketing tool in the 21st century. It has a lot of valuable information to impart. Hence, if you are looking forward to direct mail marketing, this comprehensive guide is your ultimate destination. 

So, let’s get started…

What Is The Concept Of Direct Mail Marketing?

Direct mail refers to an advertising form where you have to send physical mail elements straight away to consumers. It can be a postcard, letter, catalog, or brochure. This category of outbound marketing lets businesses target a larger audience group and personalize their marketing messages. The goal of shooting direct mail is to generate responses from the recipients. 

While direct mail includes sending down physical mail pieces, an email is quite different. The latter is an electronic marketing form where you have to send emails to a number of prospects. Furthermore, email has the same purpose as direct mail, such as lead generation, consumer loyalty, and retention programs.

Reasons Why Direct Mail Marketing Is Not Dead

Despite the rise of digital marketing and the internet, direct mail marketing is not dead, and it continues to be a viable strategy for many businesses.

Reasons Why Direct Mail Marketing Is Not Dead

Here are several reasons why direct mail marketing remains relevant:

Tangibility and Engagement

One of the primary reasons direct mail persists as an effective marketing strategy is its tangibility. A physical mail piece, whether a postcard, catalog, or personalized letter, offers a tactile experience that digital marketing cannot replicate. 

This tangible connection enables potential customers to engage with your brand more deeply. People tend to spend more time reading and exploring physical mail, and they are more likely to retain it for future reference, thus extending the lifespan of your marketing message.

Targeted Marketing

Direct mail allows for highly targeted marketing campaigns. With access to data and analytics, businesses can pinpoint specific demographics, geographic areas, and consumer behaviors with remarkable precision. 

This allows you to reach the right audience with tailored messages and offers. The result is a higher conversion rate and a more cost-effective marketing campaign.

High Open Rates

In a world where inboxes are overflowing with emails and online ads, direct mail, and leaflet distribution companies stand out. Research consistently shows that physical mail has higher open rates compared to emails.

The physicality of mail triggers curiosity, and recipients are more likely to open a well-designed and attractive mail piece. Your message will reach its intended recipient when it arrives in their mailbox, increasing visibility and brand recognition.

Creativity and Personalization

Direct mail offers a vast canvas for creativity and personalization that digital marketing can’t always match. 

You can design eye-catching postcards, brochures, and catalogs that capture attention. Personalization can be taken to the next level with custom offers and messages that resonate with each recipient. 

Using variable data printing, you can address recipients by their name, include tailored product recommendations, and even provide unique discount codes, significantly enhancing the personal touch and increasing the likelihood of conversion.

Multichannel Integration

The most successful marketing campaigns often involve a combination of strategies. Direct mail can easily be integrated into a broader multichannel approach. 

For example, a direct mail piece can lead recipients to a website, social media channels, or an app, enhancing your online presence and reinforcing your message. 

By coordinating your direct mail with other marketing efforts, you can create a consistent brand experience across various channels, boosting customer engagement and brand loyalty.

Measurable Results

Direct mail campaigns provide measurable results. By using tracking and analytics tools, you can determine the effectiveness of your campaign, from open rates to response rates and conversions. 

This data-driven approach allows for continuous improvement. It also provides valuable insights into your audience’s preferences and behaviors, helping you tailor future campaigns for even better results. This tangible data-driven approach can lead to a higher return on investment, which is essential in any marketing strategy.

Trust and Credibility

In an era marked by concerns over privacy, cyber security, and the authenticity of digital communications, direct mail stands out as a trusted and credible form of marketing. People tend to trust physical mail more than online communications. 

A well-designed and professionally printed mail piece carries an air of legitimacy and authenticity that can be difficult to replicate digitally. Leveraging this trust and credibility can significantly enhance your brand’s reputation and establish a stronger connection with your audience.

Bonus Points About Direct Mail Marketing You Need To Remember

Now that you know why direct mail advertising is the best for you, here are a few bonus points. Do not forget to consider them as well because all leads to your success:

Direct Mail Offers Higher ROI

We have discussed how direct mail is highly open in comparison to emails, but that’s not all! It also provides more return on investment. Research says that direct mail marketing provides a 29% median ROI. 

If that doesn’t seem too high, think this way. When you take paid search as a way of getting 23% ROI and 16% online display, this number will look more attractive. 

It Works Good With Digital Marketing Strategies

No brand today can sustain itself without performing digital marketing. And what’s better than incorporating a direct mail marketing strategy? After all, both of them go hand in hand. 

Blending direct mail with technological digital marketing strategies boosts the personal touch of an email.


Direct mail has evolved and remains a viable marketing strategy for numerous reasons. Its tangibility, high open rates, precision in targeting, personalization, and integration with other marketing channels make it a valuable asset in any marketing toolkit. 

Direct mail can yield impressive results when executed correctly, providing a unique and effective way to reach your audience in an increasingly digital world. 

So, don’t be quick to dismiss direct mail – it’s far from dead and continues to play a vital role in the marketing landscape. Its unique advantages make it an essential component of a well-rounded marketing strategy.

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Deepanwita has always considered writing as the ultimate weapon to share every thought an individual ambles through. For her writing is not just an activity it’s a motivation for the scarred mind. She loves writing in genres like fashion, lifestyle, literature etc.

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The Role Of Session Recording In Understanding User Behavior

The Role Of Session Recording In Understanding User Behavior

Session recording has emerged as an indispensable asset for enterprises aiming to acquire deeper insights into user behavior within their online platforms or applications. This technology allows organizations to observe how users interact with their digital platforms without any subjective bias. This article delves into the significance of session recording software in understanding user behavior. Unveiling User Navigation Patterns One of the primary benefits of session recording is its ability to reveal intricate user navigation patterns. By recording each click, scroll, and user interaction, organizations can acquire a thorough comprehension of how users navigate their digital environments. This information is crucial for optimizing website layouts, identifying bottlenecks in the user journey, and enhancing the overall user experience. Identifying Pain Points Session recording is a powerful tool for pinpointing pain points in the user experience. By analyzing recorded sessions, businesses can identify instances where users struggle or encounter obstacles. These pain points could be related to confusing navigation menus, broken links, or slow-loading pages. Once identified, businesses can prioritize and address these issues to improve user satisfaction and retention. Enhancing User Onboarding User onboarding is a critical phase for any digital product or service. Session recording allows businesses to monitor how new users interact with their platform during the onboarding process. By analyzing these recordings, organizations can identify common hurdles that new users face and make necessary adjustments to streamline the onboarding experience. Assessing Form Interactions Forms constitute fundamental elements within numerous websites and applications, used for various purposes, such as registration, surveys, and contact forms. Session recording provides valuable insights into how users interact with these forms. Businesses can identify drop-off points where users abandon the form and optimize the form's design and functionality accordingly. Analyzing User Behavior Across Devices People utilize a diverse range of devices to access websites and applications, including smartphones, tablets, and desktop computers. Session recording provides businesses with the capability to analyze user behavior across different devices. This cross-device analysis can help organizations ensure a consistent user experience and tailor content to specific device preferences. Tracking User Engagement Understanding user engagement is crucial for gauging the success of digital strategies. Session recording allows organizations to track user engagement metrics in real-time. By monitoring mouse movements, click heatmaps, and scroll depth, businesses can assess which parts of a webpage or app are most engaging and which require improvement. Resolving Customer Support Issues Session recording also plays a vital role in customer support. When users encounter issues while using a website or application, support teams can access session recordings to view exactly what the user experienced. This firsthand insight enables support agents to provide more accurate and efficient assistance, leading to faster issue resolution and improved customer satisfaction. Ensuring Data Privacy And Compliance While session recording offers valuable insights, it also raises concerns about user privacy. Organizations need to implement session recording responsibly, ensuring compliance with data protection regulations and obtaining user consent where necessary. Safeguarding user data and privacy should always be a top priority. Conclusion Understanding user behavior is paramount for the success of businesses and organizations. Session recording software serves as a powerful tool for gaining deep insights into user interactions with websites and applications. By revealing navigation patterns, pinpointing areas of difficulty, improving onboarding processes, and performing various other functions, session recording equips businesses to make informed, data-driven choices and provide outstanding user experiences. However, organizations must use this technology responsibly, ensuring user privacy and compliance with relevant regulations. By doing this, they can harness the full potential of session recording to optimize their digital offerings and drive success in the digital world. Read Also:3 Major SEO Predictions for 2020 How to Monitor the SEO Health of Your Website Improve Your Domain Using These SEO tips

hard drive

Different Ways to backup your hard drive explained

If you have not been backing up your data, you are not playing safe. It is a practice that you should make a habit of. Why? There is a high risk for you to lose your data when your hard disk drive fails when your computer is stolen when a disaster strikes, or when malware infects your computer. It is imperative for you to safeguard yourself from these incidents, and the only effective way to achieve this is by backing up your hard drive. Besides, backup methods save you time and money, and they could give you a competitive advantage. Additionally, some data is irreplaceable and losing it would be a disaster. That’s why this article will explain some of the ways to back up your hard drive.Local drive : One of the best and most efficient ways to back up your data is by transferring all your data to a local drive – one that is separate from your computer. Backing up on another hard drive is an easy and quick process, especially if you have several drives attached to the system. You could back up your databases and files to an external drive, a USB flash drive, or even a secondary drive. Moreover, you could save your hard drive data to a different drive on a computer that is connected to your network. Keep in mind that the backup process when using a local drive varies. You have to ensure to carry out the backup steps appropriately. It could save you a lot of trouble when your data gets lost.Cloud storage : Another effective way to back up your hard drive is by relying on cloud storage services. In recent times, this backup method has become one of the most revered. Its popularity has risen because it can be done automatically, and you get a particular amount of storage space for free. Moreover, you could access your files and data from any location so long as you have a good internet connection. There are some cloud storage services, and you should choose the one that works best with the size of your data and files. You can test these services for yourself by logging on to, which is one of the best cloud storage services. Other reputable cloud storage services include OneDrive, Google Drive, Box, and Dropbox. Some of these storage options are free, some require you to pay, while others are free but with paid extras.Drive cloning : Well, if you have considered other backup options and you are still not content, you might want to consider drive cloning. It is another effective backup option; albeit not as popular as the methods above. So, what exactly does it entail? It works through a clone hard drive, which is a second drive that has an exact mirror image of your original hard drive. Unlike in the earlier days when drive cloning was an expensive strategy, storage management companies have come up with excellent software, making the process more seamless. Using the software available, you can create an exact image of your hard drive fast add efficiently.3-2-1 strategy : The whole idea behind backing up data and files is to ensure that all vital information is fully protected. That is why you should consider a 3-2-1 backup strategy. It is a strategy that requires you to rely on multiple backup options. When you choose this strategy, you should ensure to create three copies of your hard drive data to avoid losing it. You should also ensure that you store one copy of the data you’ve backed up off-site. This ensures that your data is safe from natural disasters and theft. Also, you need to utilize two data formats. With this strategy in place, you will hardly lose any data.Conclusion : There are numerous backup options, and all are meant to protect your hard drive from total data loss when a natural disaster strikes or your computer crashes. Backing up your data helps you save a lot of time, effort, and money that you would spend trying to recover lost data. You might want to consider one or all of the methods mentioned in this article. They could save you a lot of trouble.  Read Also : 5 Indispensable Things To Keep In Mind While Picking A Hard Drive How To Securely Wipe Your Confidential Data From A Hard Drive 5 Actionable Mobile Marketing Tips That Drive Sales

self-parking kiosks

Everything You Need to Know About Self-Parking Kiosks

Self-parking kiosks make managing carparks easier and better than the usual parking facility. The main advantage of parking kiosks for business owners is their ability to make the customer's parking experience better. Long parking queues are eliminated, and payments are always secured. Additionally, modern self-parking kiosks like Aria are made interactive to address customer needs better.Here’s everything you need to know about this amazing technology. Offers Secured Way of Paying: Self-parking kiosk systems vary from one manufacturer to another, but one thing remains the same—their level of security. These kiosks are made to provide secure payment solutions not just for the customers but for the business who owns the machine.Payments can be made through a mobile application, via credit card, or by scanning the barcode on the ticket. Because most people are now leaning towards a cashless economy, it only makes sense to offer cashless payment options.Here’s how credit card payments are processed:The customer selects the duration of stay. The customer inserts or swipes the credit card into the machine. The customer waits for the machine to dispense a parking ticket. The customer collects the parking ticket and places it on their dashboard so attendants can easily spot them. Customers who wish to cancel the transaction can do so by pressing cancel before the machine dispenses a parking ticket.Here is how mobile payments are processed:A customer selects the duration of stay and chooses a mobile payment option. They wait for the machine to dispense the parking ticket. They can scan the barcode on their ticket using their smartphone. The barcode should direct the customer to the mobile application or to a website where they can pay for the parking fee or apply validations.These steps may vary, but this is essentially how these payments are being processed. Customer Service Ready: A reliable self-parking kiosk should offer a system where businesses can manage parking customers. The system's dashboard gives parking supervisors and attendants an overview of the parking traffic and how many tickets are dispensed. Moreover, the dashboard also generates reports when you need them.Some self-parking kiosks have cameras and speakers installed into them so that attendants can quickly assist customers who encounter a problem. The system can also take a photo of the car for future references and security reasons.Here are some other customer-service-related tasks you should be able to do on your dashboard:Offer online reservations Change parking rates Open and close parking gates manually Review transaction history Customize data views View other parking garages with self-parking kiosksGives You Important Data: In this day and age, data is everything. When you have data, you have power over your business. You might be wondering as to what information a self-parking kiosk can provide. Data such as wait times, duration of stay, occupancy rate, and payment types can be gathered from these kiosks. These data can be correlated to customer behaviors.For example, if you have a hotel business and have installed a kiosk in your parking garage, you can get the data as to when there is a high demand for customer parking. You can then use this historical data to create a more effective pricing strategy just like what you see with ride-sharing services who react based on the demand present. Customizable: These things aren't just a large metal box hanging out in your parking garage. You can customize your kiosks so that it reflects your branding and shows your logo.Having a customized kiosk will prevent confusion from your customers, especially if your parking facility is in a high-traffic location. Here are other things that you can customize:Screen idle display – You can customize the idle display so that it uses your branding colors and shows your logo. This kind of customization helps increase brand awareness and reliability. Advertisements – You can also place ads on the screen while the kiosk prints out the ticket. Customization like this helps you generate additional income. Text and button sizes – Establishments who frequently cater to senior citizens or persons with disability will benefit significantly with this kind of customization. They can make the text sizes on the screen bigger and make the buttons easily understandable for their parking customers.Conclusion: Parking is part of the overall customer journey, and if your customers’ parking experience is poor, they may have a bad impression of your establishment already even before actually doing business with you. It's time to take your business to the digital age and start employing self-parking kiosks. They don't just make parking more comfortable. They also help elevate the customer experience.Read Also:Removal Of Android Screen Lock With ISkysoft Three Essential Techniques To Form Lasting Customer Loyalty