The Dos and Don’ts of Product Label Designing

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15 January 2019

Business

Label Designing

Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:

Dos

  • Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
  • Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
  • Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
  • Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.

Don’ts

  • Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.

Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:

  • Georgia
  • Helvetica
  • Open Sans
  • Quicksand
  • Karla
  • PT Sans & PT Serif
  • Verdana
  • Futura
  • Ubuntu
  • Rooney
  • Roboto
  • Lato

 

These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.

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