The Dos and Don’ts of Product Label Designing


15 January 2019


Label Designing

Product labels have always been part and parcel of product branding. If you don’t create a good one, it will severely affect your sales. Doing your own product labels is a fun and easy task if you know what you are doing. You need a basic understanding of the dos and don’ts of product label making if you want to do it by yourself. If you haven’t got a clue, don’t worry! We can help you out. We listed a few key things you need to remember if you are going to be designing your own product labels. Check them out:


  • Do focus. Match the colours, fonts and images to your chosen theme and layout. It’s not good if you have a messy concept. The final result will be chaotic, and it can do more harm than good to your company. The key is balance. It’s not good if you have too many elements on the label.
  • Do go for unique. You don’t need to settle for ordinary. You can do whatever you imagine, and it’s best if you let your imagination run free. Going for a unique look can make your product stand out.
  • Do something simple. There is beauty in simplicity. Don’t go overboard and make your label design too colourful or loud. It will attract the wrong kind of attention. Going for something simple is better since minimalism is all the rage nowadays.
  • Do ask for help. Ask for help from someone you know to help you design if you are having some trouble. It may be a close friend of yours who is quite skilled at handling design software. If you don’t have anyone, you should hire a graphic artist or an illustrator. They can undoubtedly assist you in bringing your creative concepts to life. If you are already set, consult your family and friends and ask for their opinions. They may suggest having a few details changed that could help you improve your label.


  • Don’t scrimp on the budget. To make a well-designed product label, it will take a great deal of time, effort and patience. But, more importantly, you need to allocate a portion of your budget to make a great label. If you use high-quality materials and advanced labelling systems to create your product label, then, naturally it will come out beautifully.

Don’t pick hard to read fonts. The most challenging thing to do in label designing is selecting beautiful but readable fonts. Here are the top 12 most easy-to-read fonts you should use:

  • Georgia
  • Helvetica
  • Open Sans
  • Quicksand
  • Karla
  • PT Sans & PT Serif
  • Verdana
  • Futura
  • Ubuntu
  • Rooney
  • Roboto
  • Lato


These are a few things you should and shouldn’t do if you are going to design your product labels. Following these will make sure that you only get the best results and you will have a compelling product label that you can use.

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Stacy Lash

Stacy Lash – Deal with Trusted Suppliers

When it comes to choosing the best eyelash extension tools, you probably want to deal with a reliable supplier that offers the lowest prices and high-quality materials. However, the number of such online stores is huge today. If you are currently searching for a reputable supplier of lash extension tools, why not try the services of Stacy Lash? It is a time-proven online store, offering a wide variety of quality materials that make the work of lash makers as convenient as possible. What Does Stacy Lash Offer? The main mission of this company is to be focused on clients’ needs and lashing essentials. This is the best place on the internet where you can find tools and materials of premium quality. Thanks to their professionalism, you can stay focused on your job and your clients. Stacy Lash is a reliable company offering a broad selection of lash extension tools. Have you ever found yourself in a situation when you needed high-quality adhesive or tweezers, but couldn’t find a reliable supplier? If this situation sounds familiar to you, the use of Stacy Lash services might be the best idea. This company launched in 2016 with the mission to provide lash artists with materials of excellent quality. All their products are manufactured under a US-registered trademark. Therefore, quality is guaranteed. Moreover, Stacy Lash is one of the best selling brands on Amazon in this area. So you shouldn’t worry about quality-related issues. Another great benefit of this online store is that they offer a personalized approach to any client. They understand that many factors contribute to the best results. Every lash maker has their own preferences. It takes some time to find the right product for a particular person. Therefore, the company offers a 30-day money-back guarantee. You can place your order, receive it, test the products and decide whether you are comfortable working with this particular tool or not. You will hardly find a company that offers the same bonuses. Other benefits include: Timely delivery of your orders; A wide array of lash extension tools; Round-the-clock customer support. If you don’t understand what adhesive to choose and can’t find the best lash extensions, you can address these questions to their support desk. They will be glad to provide you with clear answers at any time. Besides, this online store has already been tested by hundreds of lash makers. There are lots of online testimonials proving their effectiveness. You need less than a few minutes to place your order. However, the delivery time depends on the country. You need to open their catalog, choose the tools you need and complete the order form. There are a few payment methods to meet your needs. All in all, Stacy Lash is the best and the most reliable online store that allows you to acquire high-quality eyelash extension tools at a reasonable price. This is the place where you are always welcome! Read Also: 5 Handy Survival Tools To Invest On CRM And ERP Combination For Business Solutions

Customer Experience Podcasts

Top 5 Customer Experience Podcasts

We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience. Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity. In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience. Customer Experience Podcasts: What are they? In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other? This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy. These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys. In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry. List of 5 Best Customer Experience Podcasts 1. SentiSum's Podcast SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least. 2. The Active Campaign Podcast As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool. 3. C-Space Podcast C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes. 4. (A) Podcast Series One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems. 5. Roger Dooley’s Brainfluence Podcast Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior. The Final Word There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones. This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business Tips on How to Create Repeat Customers 7 Ways To Communicate With Customers In A Better Way!

Website Translation

5 Business Website Translation Tips

When a company is already succeeding locally, business owners usually turn their thoughts to expansion. It makes good financial sense to expand by replicating your efforts and building on what you already have. After all, this is how some of the largest and most successful chains in the world started out. Make use of Website Translation to improve your business to the next level. With the internet making global commerce a standard way of conducting business, the landscape has changed, opening up new opportunities. A worldwide presence is not just for big corporations like McDonald's or Coca-Cola. The ability to do business across the globe is now within reach of even the smallest companies, thanks to globalization. One of the most cost-effective ways to expand into new territories is by utilizing website translation services to increase your global reach. Making it easy for people in other parts of the world to access your goods and services can give you a far more competitive edge over your competition than opening a physical retail outlet. What was once a highly specialized and very costly field is now a global industry. Many inexpensive opportunities exist to hire professional translation agencies to help you reach a multilingual audience. The global market is wide open. You can start small with just one language at a time or choose to expand into many countries at once. The choice is yours – it just depends on how ambitious your vision is! For those who decide to take the plunge, we have five tips to help you enjoy a successful website translation process. Different Ways To Develop Your Website Translation Tips To Develop Your Business    There are multiple ways you can opt to develop the translation of your business. Working on this matter you have to make your choices in the right direction. 1. Avoid Machine Translation: One of the biggest mistakes people make when they decide they want to go global is attempting to rely on machine translation. Yes, there are plenty of apps that can translate entire pages into a wealth of different languages, and they can be quite helpful in certain situations. However, translating your business website is not one of those situations. Website translation tips can help you to work things well in your favor. Although machine translation is improving every year, it is not advanced enough to replace human translators, especially when it comes to business purposes. Chatting with foreign friends on Facebook is one thing. Product descriptions and important terms of service pages that have legal implications are an entirely different thing. There are many humorous yet unfortunate examples of words literally being lost in translation. For example, in 2018 the tourism authority in Fiji created a video promoting travel to the country by highlighting everyday Fijian words. This was all well and good, but one of the terms, Vale ni Lotu was mistakenly translated as “toilet” instead of its actual meaning: “church” or “place of worship.” Understandably, Fijians were not amused. 2. Globalize Where Possible but Localize Where Not: Globalizing and localizing are both a part of the translation, and there is a place for each approach during website translation. If you want to save time and effort, start with globalization. Work on similarities between regions as opposed to differences and avoid the need to adapt to multiple cultures where possible. However, there will be some instances where localization is essential in order to reach a specific audience. Employ localization tactics for the most critical information, like local industry language or regional idioms and figures of speech. In this way, you will avoid inadvertently offending your audience before you even make your brand known. 3. Use a Sector-Specific Translator: There are translators available in every possible language and for every possible sector. If you sell medical equipment, use a medical translator. If you are in the hospitality industry, hire a translator who specializes in hotels and travel. There is no reason to hire a general translator if your field is specialized; there are too many talented language service providers not to find one that fits your exact needs.   4. Check the Quality, Even When You Don’t Speak the Language: If you don’t speak the language you are having your website translated into, how are you going to know if you have a high-quality translation? Don’t worry though, help is at hand. You can use a professional proofreading service or another translation agency to double-check the quality of the work. It doesn't mean you need to spend a lot of time or money: simply use them to check a few paragraphs of your translation to ensure that it’s flawless. 5. Allow Plenty of Time for Your Translation Project: Every project is different, and some translation jobs are harder than others. Depending on the industry in which you operate, it may require more time and research on the part of the translator to provide you with the highest quality deliverables. Translation, like writing, is an art. It should not be rushed if it can be helped. Not only will rushing frustrate the translator, but it could affect the outcome of the project. If you follow these tips, you should be well on your way to expanding your business into foreign markets in the near future. Now is the time to seize the opportunity, before your competition gets there first! Read Also: Riding The Wave Of Popularity: 7 Most Popular IT Buzzwords And What They Really Mean English As A Second Language: Ways To Find Great Teaching Materials On A Budget Language And Speech Disorders In Children: How Speech Therapists Can Help The Importance Of Exploring And Knowing The Language Hindi Tips To Help You Learn A New Language In A New Country 5 Golden Rules Of Children Language Learning