What should be there in an ICO Whitepaper? Expert Take

Published on: 07 June 2018 Last Updated on: 13 September 2024

There are a lot of people showing interest in ICOs. Nowadays many startup companies are looking for crowdfunding.

ICO is a popular way to perform it. It is important to know how to start an ICO. Its guidelines have already been established and one of the required documents is the white paper. Let’s first understand the white paper.

What is a White Paper?

White Paper is a fundamental document for any company launching ICO. This document determines the blockchain technology. It contains a detailed description of the architect and user interaction. The document also has information such as anticipated growth, market cap, and technical details such as terms and conditions required for the use of tokens. It also contains the team information, advisors involved, and links to their past projects and Linked In profiles. Without a proper white paper, investors cannot be invited. You should include the entire prerequisite for the investment so that investors know everything.

Now let see what all things should be there in an ICO whitepaper for the investors to look at before investing in the company.

1. Problem

Always start your white paper with the problem as every company starts out with it. You can include current or future problems. Your white paper should have a detailed explanation of this particular problem along with the difficulty coming with it.

2. Propose Solution

This has a direct relation to the problem mentioned in the first step. You have to provide step by step detailed solution and the ways to tackle the problem in the first step. In this section, you also have to provide all the solutions to the most common questions investors might ask.

3. Product

In this section, you will be explaining your product. As you have provided a solution to the problem and the product is your solution so try to talk about it as much as you can. You will have to explain here the tech specs of the launching product, infrastructure and how will you going to develop this in the long run. You can clearly mention the detailed plan of funds as this directly correlates to the policies of the company. Try to provide the bonus if you have one.

This way your investors have the full knowledge of ideas you’re trying to convey. When they understand your solution in a better way, they will try to purchase the funds. This section is extremely important and you have to be realistic about your goals to get the benefits. Providing wrong or less information can harm your reputation as a company. So be truthful and make sure you provide every detail of information as you can for the transparency purpose.

4. The Team

This is a second vital aspect of your white paper. You need to introduce your team and the faces behind this project. A good team can bring a lot of investors to your project. It is better to have the team with prior experience. You can include all the details of their past experience in the Linked In profile. You can also showcase the profile of your team to attract the investors to your project. If your team is impressive then people will like to invest the funds for your company.

5. Commercialization

This section is related to everything economics. It will decide how your product affects the economy. Marketing the product is crucial as people wish to know how their investment is growing in the future. You should include the roadmap as people who invested want to know how their money is utilized for the development. You must discuss how you will market your project to the public. If you have plans to advertise then you should clearly mention it in this section. You must showcase the value investors get by investing. If they come to know that you aren’t providing any value then they will not invest in the project.

6. Token Issue

In this section, you will be distributing tokens. You should mention everything from bonuses, offers, and bounty rewards here. You should hire someone to promote your offering to your social media accounts. Talk about every detail of the token in this section. Remember not to leave any blank information as investors want to hear all the details from you and hate if it comes from other sources.

Final words

You should disclose every bit of information in your whitepaper if you want your ICO to be successful. If you have some technical details then never hesitate to include the secondary document. Remember not to add any false or modified information. If your investors come to know that you are sugar coating and don’t know about certain facts then you will lose a lot of potential investors. Create your white paper including all the necessary data along with the information mentioned in this post and earn profits for your company.

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Doing business in the UAE: pros and cons

The United Arab Emirates (UAE) has a form of federation that consists of 7 emirates with own ruler in each of them. The state is a major financial and economic center, which policy is focused on attracting foreign investment into the country, therefore, the most comfortable and favorable conditions for doing business are created here. The UAE continues to attract investor interest from different parts of the world. Thousands of expats from the US and UK are now migrating to the UAE to explore setting up new businesses and cater to an affluent target audience. If you are looking to set up a new business in the UAE, and are looking at networking and funding solutions, please visit website. The following types of companies are currently available for business registration in UAE: Local companies (where 51% of shares necessarily belong to the citizens of the Emirates or legal entities owned by citizens) – are able to do business without restrictions on the territory. Free zone companies – are able to do business within the chosen free zones or abroad. Offshore companies (International Business companies) – are prohibited to conduct business within the UAE territory, but are able to open an account in the UAE bank. Opening an offshore company in the UAE on the example of RAK free zone: Located in the northern part of the UAE, bordering Oman, Ras al-Khaimah (RAK) is one of the smallest emirates of the UAE. Great interest in the financial and investment sector of this emirate was promoted by new legislation and regulations adopted by the UAE authorities. This, in turn, led to business and investment opportunities for individuals and companies around the world. An International Business Company in RAK free trade zone can do business outside the territory of the country, own property in the UAE, be used as a logistics company, maintain bank accounts, and much more. Basic requirements for opening such a company: the minimum paid-up share capital - 10,000 AED; the minimum number of shareholders – 1; the minimum number of directors – 1; local office requirement – no; annual reporting requirement – no. Required documents for registration: Certified copy of a valid passport (or national identity card); certified address confirmation - utility bill (not older than 1 month) in English or Arabic (or official translation); A letter of recommendation from the bank (not older than 1 month). Advantages of doing business in the UAE: The main advantages include: Absence of income tax and corporate tax; Permitted 100% foreign capital, no need for a local sponsor (except for local companies); There is no requirement for mandatory audit (except for some free-zones and local companies); A high degree of data protection on the ownership of companies; The ability to work in the country (with the exception of offshore companies); The ability to open accounts in local banks without legalizing corporate company documents; The right to obtain a Dubai residence visa or residence visa in other Emirate for shareholders and employees of the company; The possibility of obtaining certificates of tax residency under agreements on the avoidance of double taxation (for free zones and local companies). The ability to obtain a residence visa is one of the main advantages of opening a company in the UAE. It can be obtained by a non-resident individual on the basis of the acquisition of real estate, as well as the registration of a company in the free zone of the UAE. Such a visa is issued for a period of up to 3 years with the possibility of extension and gives the right of permanent residence and work in the country. In addition, UAE banks do not transfer information within the framework of the Common Reporting Standard exchange, if the bank has accounts of companies registered in free zones or personal accounts of shareholders and managers who have resident visas - as they are recognized tax residents of the UAE in the framework of the current legislation of the country. Read Also: Investments 101: How To Choose A Smart Stock Choosing A Quality Prep Center For Your FBA Business

Here’s What You Should Know About Ethan Stiles

For some of those who do not know, Ethan Stiles is the vice president of product for Food at the Starbucks Coffee Company. In a span of 15 years, Ethan has worked in business strategy and product roles globally at different sets of companies like that of Samsung Electronics, McKinsey & Company, Group Health Cooperative, and AT&T Wireless. When Ethan was at Starbucks, he has delivered compounded growth to the company year on year. He was the one responsible for the launching of the Pink Drink and Ombre Pink Drink which got the millennial generation goes gaga. Furthermore, Ethan was able to determine the root causes for underperformance and implemented a new strategy that achieved a 20%+ volume growth in a declining category, this turned around the Starbucks VIA product line. For a brief background, Ethan Stiles earned an A.B. Economics from Harvard University and a Masters in Business Administration degree from Harvard Business School. Ethan is also available for speaking and writing engagements and is interested in board opportunities. Ethan Stiles specializes in four major areas; these are product management, profit and loss leadership, organizational development and business strategy. Below are some ideas on what these areas are and this affects your organization: On product management: In general, product management is the practice of tactically driving the development, the market launch, and the continuous improvement and support of a company’s product. A product management job entails the duty to strategize and arrive at tactics so as to increase the market share of an existing product, or to put into market a newly developed product. This is, however, a big task that not one person can accommodate, however, the product manager is the one who will determine what is best in terms of product management. Of course, this decision is not just based on gut feel; this requires a lot of research. Through these researches, the product management professionals will be able to determine the market of the company, the user personas, and its current and prospective competitions. After determining the sufficient basic industry information required, and then the product management professional cans start to shape his knowledge into a strategic plan either for an existing product or for a newly developed product. This strategy includes the goals and objectives, broad-strokes bird’s eye view of the product itself, and may even come up with a rough timeline. After such a strategy is approved, then these plans will now be coordinated with the relevant teams to put the plan into fruition, like the product marketing team, development, etc. After product building, testing and market introduction, the job of the product professional will now determine what works, what doesn’t, and what to improve based on the collected data and direct feedback from users. After that, the core team will again be called upon to work within the incorporation of the feedback into the future duplications of the product. On profit and loss of leadership: The profit and loss responsibility is one of the most crucial executive positions. This type of responsibility comes with the monitoring of the net income after expenses per department or business unit level, and the organization as a whole, with a direct influence on how the company resources are to be allocated. Persons who are responsible for the P&L often have the final approval on what projects to approve or reject based on its return on investment and are also required to continuously find ways to drive down costs without having to compromise product quality. The profit and loss are highly regarded when it comes to executive recruitment which holds true in multi-million or multi-billion dollar organizations. Managing a company’s net income is no easy task. It takes a person with broad experience to be able to make sound decisions and maintain a company’s profitability and sustain its place in the market. On organizational development: As a consequence of a rapidly changing environment, one of the important advantages for an organization is the ability to manage these changes and to make sure that your manpower remains to be healthy and trustworthy. By definition, organizational development is the endeavor to encourage the members of an organization to expand their sincerity with each other about their views of the organization and their experience in it and to take greater accountability for their own actions as organization members. In organizational development, the practitioners are sometimes considered to be organizational physicians who intend to improve the effectiveness of an organization. On business strategy: A Business strategy is an organization’s high-level plan in reaching specific targets and objectives. These plans are successful it contributes to the growth of the business, establishing a strong competitive position, and strong financial performance. Should this high-level strategy flunks, this will depend on its impact to the business, if it can still be remedied, the organization can adapt to a new approach, but if the outcome is severe, this can lead to the organization going out of business. There should be clear cut targets and plans and back up plans should in the process of execution, some parts of the plan will not succeed. A business strategist holds a very crucial role in the advancement of an organization because it will be his skills that will contribute to how the business plans are going to turn out. A company thrives not only because of its name or legacy but on the people behind it. Should your business needs a push upward, Ethan Stiles is one of the people equipped to help you develop goals, sustain your growth, and get your manpower in check to make sure they are also aligned with the organization’s values and visions. It is very important for an organization to be able to determine the weak and strong points of your organization so that there will be reconciliation towards compromise or a change in directives. The track record that Ethan Stiles possesses makes him a suitable person to provide you with sound decisions that should contribute to the progress of your organization. Read Also: Top 5 Ways To Avoid Canada Immigration Consultancy Frauds Why You Should Choose To Have An Asset Protection For Your Business

5 Techniques For Driving Profitability And Efficiency In Business

Every business strives to have its profitability and efficiency go through the roof; however, not too many actually succeed. This can be due to any number of reasons, so finding out what needs to change or where you can easily make amendments is an essential first step to getting your business on track for a successful future. #1 Reducing Costs Within Your Business A lot of businesses are spending unnecessary chunks of their budget in areas that they simply don’t need to. This can be overstocking on stationery or product components or even just paying too much for utility bills, which can be swapped and adjusted. Taking a closer look at your outgoings may have you quickly realizing that you are paying for products and services that your business doesn’t even make use of due to annual subscriptions not being canceled. #2 Increasing Turnover And Customer Interest You have no doubt spent ages wondering how to increase your turnover or generate more customer interest in your business and your products - and of course, in most circumstances, these go hand in hand. Carrying out research on what your target market is really looking for and then moving your business to fill the gap can be a good move. However, if you are not able to reach those customers due to not making your products available on the right platforms, you will still be pretty much in the same position. #3 Increasing Productivity Amongst Your Workforce Having slow or disengaged employees within your workforce is not good for business as it will reduce the productivity of all the others. However, you may find that these employees are feeling this way because they do not feel valued or appreciated in their current job roles. You may be able to change this scenario by addressing these issues and striving to make your business a pleasant and happy place for everyone to work - while showing all of your workers that they are more than just an employee number on the payroll. #4 Ensuring Efficiency Throughout Your Business Once you have addressed any moral issues, you are likely to find that productivity increases. However, you can further aid this by making their routines more efficient. This will entail documenting and applying task-specific procedures for each job within your business. It means your business will have a level of continuity as each member of staff will approach their roles in a similar manner and be able to work through each job in a structured and predesigned procedure. This will help to eliminate errors, improve task timings, and create a sense of uniformity amongst your employees. #5 How To Know Which Way To Turn One of the most accurate methods of finding where you need to make improvements is by collecting relevant data. This is not a task you should undertake yourself, as it requires skill and the right technology, which not all businesses have enough funding for. However, this doesn’t mean that you should move away from the concept of being able to assess your business in this way. Using a well-equipped and highly experienced data science services company will also be able to provide you with the answers you crave, as well as be able to offer guidance and advice by acting as consultants, trainers, or even support for your onsite analysts. A Few Final Thoughts Knowing where to make your business improvements is only the start. However, it is vitally important to know which areas you need to concentrate on to create the results that you desire. Having the right kind of support can help you achieve this and can save your business time and money on false starts or improvement ideas that simply do not work. Read Also : 10 Top-Notch Tools To Improve Your Business Writing Skills 5 Affordable E-Commerce Shopping Carts For Small Business What Are The Benefits Associated With Crowdfunding For Businesses?

What should be there in an ICO Whitepaper? Expert Take