What to Look for in a Transcription Service Provider

Published on: 09 March 2018 Last Updated on: 06 November 2024

The demand for transcribers has been on the rise in the past few years. The challenge that most people who are seeking these services have is that they don’t know what they should be looking for in a reliable transcription service provider. Having a clear sense of your requirements is among the initial steps of getting it right. Are you striving to hit the timelines or you are looking for a cost-effective audio transcription service? You also need to ask yourself whether you are searching for value-ads to enhance the efficiency of your business or are you after the run-of-the-mill services. Each transcription company has its strength and weaknesses. You can get a rough idea of what to expect by looking at their website. You can also decide to send the service an inquiry about their specifics. Below are some of the elements you need to consider as you do your research.

Accuracy and Quality :

The first thing you need to evaluate is the quality of service that the company offers to its clients. You need an accuracy level of at least 99 percent if you are looking for reliable transcripts. The company can advertise high accuracy but its good to find out their guarantee about the same. For example, evaluate the quality control processes of TranscribeFiles.net audio transcription before you hire their services.

Simplified Pricing :

Check whether the company is providing a combined pricing structure for the services they offer. You may discover some hidden costs depending on the add-ons of your choice. Variable pricing makes it very hard for the customer to decide what he or she can afford.

Value for Your Money :

Ask yourself whether the transcription cost is realistic. Some of the charges that vendors impose are unbelievably cheap. However, you must be sure of the accuracy and quality before running for such cheap services. There is no need to take a cheap service that will force you to employ a second transcriber and waste a lot of money because of poor services.

Confidentiality :

Reliable transcription services should have rigorous internal processes. The company should have the ability to preserve the confidentiality that is contained in the audio subscription files to avoid any leakage of sensitive data. It’s wise to choose providers who have the ISO information security certificate if you want to have some peace of mind.

Qualified Personnel :

You need to look at the qualification of the people who will be transcribing your files. Subject matter experts, native speakers, trained quality analysts, and top university graduates are the best transcribers. The experience they have will guide them to pick on the soft transcription elements such as enhancing the overall quality of the product, cultural nuances such as colloquialisms, slang, and dialects.

Scalability :

In case you have sizeable projects, then you could be searching for a bulk transcription service online. It is wise to pick a service provider who has been handling such orders. However, the transcripts may come your way late and with several errors because of the existing inefficiencies.

Credibility :

The transcription service you choose should be able to verify who it claims to be. Go through some of their previous assignments to know what they can deliver. Also, read their testimonials and referrals and those of third-party websites.

Value-Adds :

Check whether the transcription company provides any complementary or supplementary services. It can be more cost-effective and convenient to work with a provider that offers other services such as captioning, translations, copyediting, and even proofreading.

In summary, choosing an audio transcription service is not an easy task. However, you can ensure the accuracy, quality, and security of your data by doing a lot of research. You will also be able to save yourself a lot of time and money in the process.

Read Also :

Importance of proofreading your website content

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on! So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally? To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months. If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine. In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking! The Kinds of Email Marketing Audits That One Can Conduct In simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked. The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email. 1. Email Content & Design Marketing Performance Audit One of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are: Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true. Preheader text: It should be related to the subject line, albeit not repetitive. Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos. Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words. CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere! Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained. Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one. 2. Email accessibility audit When crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for. Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout. For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices. Remember to check for alt text in images to simplify things for users deploying the services of a screen reader. 3. Deliverability Audit You might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain. To check for email deliverability issues, one needs to check the following aspects; Clean email list devoid of incorrect email ids Email Authentication HTML code failures Domain reputation Blocklisting Spam traps IP address 4. Compliance Audit This would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc. 5. Email Code Audit Here, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices. 6. Design Audit In this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc. 7. Automation Audit Here, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc. One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above. Steps For Conducting The Perfect Email Audit Now that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns. Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship! You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways. Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign. These may include: Unsubscribe rates Open rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021) CTR (Click Through Rates) CTOR (Click To Open Rate) Spam complaints Conversions Email client & device assessment You can create a spreadsheet to maintain a record of your audit. Here’s what you can document: Name of the email campaign Date deployed (not applicable in case of automated emails) Name of the audience segment Subject line Soft bounce rate Hard bounce rate CTOR CTR Conversion rate Unsubscribe rate You can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc. Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions, Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox? Is the visual hierarchy of the email in place, or does it look too cluttered? Does it offer a personalized experience to the subscriber? Does the email copy offer value to the reader, or does it appear too salesy? Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind? Is the cadence too annoying for the subscribers leading to higher unsubscribe requests? Are the CTAs visible, quirky, and enticing enough to get users to click on them? Are your emails accessible to users across the entire spectrum? Wrapping It Up While there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information! Read Also: Should You Consider Outsourcing Your Brand’s Marketing Campaign? Your Ultimate Guide To Creating SMS Marketing Campaigns Content Marketing Campaign Strategy For Small Business

Business To Business [B2B] Content Guide

In the realm of B2B showcasing, making convincing substance is basic to drawing in your crowd and driving business success. However, in the face of so many competing channels and messages, can you really ensure that your content stands out and connects with your target audience? Here are three essential tips that you have to know when it comes to developing a winning B2B content strategy. Know Your Audience Understanding your audience is the first step in creating effective B2B content. This means knowing their pain points, goals, and challenges in addition to their demographic and firmographic information. What keeps them up around evening time? What are their primary concerns? What might your item or administration do to tackle their concerns? Buyer personas research is one method for collecting this data. This entails conducting interviews with your ideal customers, evaluating the analytics on your website and social media, and researching insights and trends in the industry. You can tailor your content and messaging to meet the specific requirements and interests of your target audience by developing a comprehensive profile of them. Place Your Buyer at the Center of Your Messaging It is essential to place your audience at the center of your message once you know who they are. This means addressing their issues, goals, and challenges in detail and presenting your product or service as the answer they require. Instead of talking about the features of your company or product, talk about the benefits and outcomes your buyer will get from working with you. Create a messaging framework that emphasizes the most important ideas and points you want to convey in order to effectively accomplish this. This ought to incorporate your offer, exceptional selling focuses, and key advantages. Make sure that every piece of content you create adheres to this framework and speaks directly to the requirements and interests of your customers. Anchor Your Content Strategy in Thought Leadership Lastly, your content strategy needs to be anchored in thought leadership if you want to stand out in a crowded market. This means creating content that portrays your business as an industry expert and trusted advisor. Thought leadership content gives significant bits of knowledge, patterns, and viewpoints on industry points for your crowd. The first step in creating thought leadership content is to identify the most important topics and themes that your audience cares about. The next step is to create content that either enhances the current conversation or offers a novel point of view. Blog posts, whitepapers, case studies, webinars, and videos are all examples of this. By giving significant substance, you'll assemble trust and validity with your crowd, making them bound to think about your item or administration when the opportunity arrives. Getting Started with B2B Content All in all, an idea administration approach, a purchaser-driven informing structure, and an exhaustive perception of your main interest group are important for creating effective B2B content. You can create content that connects with your audience, inspires commitment, and ultimately supports your business results if you follow these guidelines. Read Also: Streamlining Video Content For Global Audiences With Professional Subtitling Services 10 Ways To Create Amazing Social Media Content For Your Insurance Agency Trends That Shaped The Content Marketing Industry In 2022

The 4 Essential Marketing Strategies To Help Boost Any Small Business’s Revenue

When your small business needs to bolster its revenue, you may want to revamp your marketing strategy. Although you may not think that your approach to marketing can have a dramatic effect on your bottom line, the truth is that good advertising can help attract new customers, make new sales, and even improve the company’s reputation within the industry over time. Small businesses should look to aggressively pursue digital marketing strategies to ensure a strong online presence. With search engines and social media becoming the most important platforms for reaching new customers, building visibility, and driving sales. Effective digital marketing strategies like SEO, SMM, PPC, and Content Marketing can generate revenues and profits for a small business. However, settling on an effective marketing strategy can seem difficult, especially if you’re a new small business owner. Fortunately, there are four essential strategies that can help any business expand its efforts, gain name recognition, and eventually boost revenue as well. Check out the top options you should consider adopting for your own small business. 1. Writing and Posting Tailor-Made Company Content Whether you’d prefer to write your content yourself, hire the best content writing services out there to help with writing and editing, or hire a new staff member to handle content matters, writing and regularly posting tailor-made company content is one of the top ways to take your marketing strategy to the next level today. A company blog, website, or social media channels can allow your customers to get to know your business better anytime, anywhere. Moreover, having a business book increases business value and it can open doors to numerous off-shoot opportunities for reach and sales. This strategy not only allows you to put out marketing materials on a low budget, but it can also help you: Keep readers updated on news in the company Improve SEO efforts to get additional website clicks Demonstrate professional expertise Hone and strengthen a distinctive, professional brand voice 2. Expanding Advertising Across Numerous Digital Channels If you’re still stuck advertising on a single channel, such as print media, now is the time to consider expanding your marketing horizons. Using social media for business purposes is one modern trend that can help your company reach out to large numbers of consumers at once. If you don’t have profiles set up already, you may want to look into starting company pages on: Instagram LinkedIn Facebook YouTube Twitter 3. Crafting Highly Creative and Strategic Print Advertisements Are your ads exciting to consumers, or are they coming off as generic and stale? If your print advertisements are a little on the boring side, you may have a hard time seeing a strong return on investment. That’s why it’s crucial to craft creative and strategic print ads that grab customers’ attention. For instance, you may want to consider: Advertising in the magazines your customers are most likely to read Strategically placing ads in highly circulated local newspapers Expanding a marketing campaign across multiple print channels, potentially even including highway billboards 4. Boosting Word-of-Mouth Advertising Among Longtime and Loyal Customers Finally, don’t discount the effectiveness of word-of-mouth advertising. If you have a strong base of longtime, loyal customers already, you may be able to lean on them to get the word out about your business. This strategy could help boost overall revenue while generally offering: Low to no financial burden Organic marketing An expanded base of trusting customers In order for any small business to survive and thrive, having strong revenue month after month is essential. However, if you don’t currently have a great marketing strategy in place, you may struggle to maintain current customers, attract new ones and gain name recognition within your industry. Thankfully, there are numerous tried-and-true marketing ideas that can help any small business gain a foothold in its sector and eventually boost the bottom line. If your company needs some financial help and you’re looking to revamp your approach to marketing, try posting tailor-made company content, advertising across several types of channels, crafting creative print advertisements, and boosting word-of-mouth advertising. These approaches can help you reach more consumers and possibly even improve your revenue streams over time. Read Also: Which Marketing Mix Element Deals Specifically With Retailing And Marketing Channel Management? The 7 Most Common Email Marketing Mistakes Content Marketing Mistakes You Shouldn’t Be Making Digital Marketing Classes: What You Need To Know

What to Look for in a Transcription Service Provider

Accuracy and Quality :

Simplified Pricing :

Value for Your Money :

Confidentiality :

Qualified Personnel :

Scalability :

Credibility :

Value-Adds :

7 Proven Marketing Tactics to Increase your ROI in 2018

5 Importance of proofreading your website content

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

The Importance of Electrical Infrared Thermography Inspections

Sales Manager’s Guide to Choosing the Right Sales Dialer for Your Team

Fast Freight Solutions: Why Expedited Shipping Is A Game-Changer

The Importance of Packaging Design in Small Business Success

Related

Getting The Most Out Of Your Email Campaigns By Getting The Audit Right!

Business To Business [B2B] Content Guide

The 4 Essential Marketing Strategies To Help Boost Any Small Business’s Revenue

What to Look for in a Transcription Service Provider

Accuracy and Quality :

Simplified Pricing :

Value for Your Money :

Confidentiality :

Qualified Personnel :

Scalability :

Credibility :

Value-Adds :

Share this Article

7 Proven Marketing Tactics to Increase your ROI in 2018

5 Importance of proofreading your website content

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related