What to Look for in a Transcription Service Provider

Published on: 09 March 2018 Last Updated on: 06 November 2024

The demand for transcribers has been on the rise in the past few years. The challenge that most people who are seeking these services have is that they don’t know what they should be looking for in a reliable transcription service provider. Having a clear sense of your requirements is among the initial steps of getting it right. Are you striving to hit the timelines or you are looking for a cost-effective audio transcription service? You also need to ask yourself whether you are searching for value-ads to enhance the efficiency of your business or are you after the run-of-the-mill services. Each transcription company has its strength and weaknesses. You can get a rough idea of what to expect by looking at their website. You can also decide to send the service an inquiry about their specifics. Below are some of the elements you need to consider as you do your research.

Accuracy and Quality :

The first thing you need to evaluate is the quality of service that the company offers to its clients. You need an accuracy level of at least 99 percent if you are looking for reliable transcripts. The company can advertise high accuracy but its good to find out their guarantee about the same. For example, evaluate the quality control processes of TranscribeFiles.net audio transcription before you hire their services.

Simplified Pricing :

Check whether the company is providing a combined pricing structure for the services they offer. You may discover some hidden costs depending on the add-ons of your choice. Variable pricing makes it very hard for the customer to decide what he or she can afford.

Value for Your Money :

Ask yourself whether the transcription cost is realistic. Some of the charges that vendors impose are unbelievably cheap. However, you must be sure of the accuracy and quality before running for such cheap services. There is no need to take a cheap service that will force you to employ a second transcriber and waste a lot of money because of poor services.

Confidentiality :

Reliable transcription services should have rigorous internal processes. The company should have the ability to preserve the confidentiality that is contained in the audio subscription files to avoid any leakage of sensitive data. It’s wise to choose providers who have the ISO information security certificate if you want to have some peace of mind.

Qualified Personnel :

You need to look at the qualification of the people who will be transcribing your files. Subject matter experts, native speakers, trained quality analysts, and top university graduates are the best transcribers. The experience they have will guide them to pick on the soft transcription elements such as enhancing the overall quality of the product, cultural nuances such as colloquialisms, slang, and dialects.

Scalability :

In case you have sizeable projects, then you could be searching for a bulk transcription service online. It is wise to pick a service provider who has been handling such orders. However, the transcripts may come your way late and with several errors because of the existing inefficiencies.

Credibility :

The transcription service you choose should be able to verify who it claims to be. Go through some of their previous assignments to know what they can deliver. Also, read their testimonials and referrals and those of third-party websites.

Value-Adds :

Check whether the transcription company provides any complementary or supplementary services. It can be more cost-effective and convenient to work with a provider that offers other services such as captioning, translations, copyediting, and even proofreading.

In summary, choosing an audio transcription service is not an easy task. However, you can ensure the accuracy, quality, and security of your data by doing a lot of research. You will also be able to save yourself a lot of time and money in the process.

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Importance of proofreading your website content

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Exploring The Different Types Of Digital Marketing Strategies

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today. 1. Social Media Marketing: Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers. Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers. LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the 'visual' business. There are different approaches in which one can use to target audiences on social media. Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented. Some understanding of social media marketing is however needed to make the most out of this strategy. 2. Email Marketing: Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date. There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list. A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities. While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses. 3. Search Engine Optimization and Search Engine Marketing: Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today. SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience. A properly executed SEO plan can see your page/business show up on the top pages of a search result. Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means. 4. Content Marketing: Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action. The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time. Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product. 5. Influencer Marketing: This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product. Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales. 6. Mobile Advertising: With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences. These are just but some of the popular digital marketing strategies in use today. Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these. You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online. Read Also: How To Integrate Email Marketing With SEO 4 Points To Consider When Creating A Great Content Marketing Strategy Today

Getting a Return on Investment From Using a Trade Show Booth

It's easy to find people who will swear that getting a massive ROI from a trade show booth is nearly impossible. That is not the case, by any means. Most likely, those people failed to use some of the tips in this article. Companies that have, however, have experienced massive success with their trade show booth. Here's what they did. 1. Putting Branding First For people who have never heard of your organization before, your booth is their first impression of your brand. If you can make it a positive one, that will result in them being more eager to do business with you. That's why it's crucial to make sure that your booth reflects the unique features of your brand. Incorporating creativity into your branding can help, as it allows you to stand apart from other booths, encouraging more people to take an interest. 2. Having a Friendly Design It's almost certain that there will be other booths around, and attendees might not have enough time to have an in-depth interaction with all of them. That's why having a design that not only showcases your brand but invites people is important. Brands that have worked with ExpoMarketing to create high-performing booths have been presented with unmatched designs. It also helps to have staff surrounding the booth, so that people have someone to talk to and interact with when they decide to explore it. Attendees can also be treated to interactive such as touchscreens, through which they can learn more about your business while having fun. 3. Capitalizing on Word-of-Mouth Marketing A successful trade show booth generates buzz long after the trade show itself. To do this, you need to have something that ensures that people keep talking about your business and the way you presented it. One of the most successful ways to achieve that is to hand out things like stickers and wearables. StickerYou has wide options of premium custom stickers for all your business printing and branding needs. At the end of the event, you can give out prizes to people who wear your merch. It's important to be strategic about the prizes and to make them things that people are likely to display in full view of others. That way, you'll keep generating conversations about your brand and winning over new customers and clients. 4. Networking Meeting attendees before the trade show can have a profound effect on how your booth performs. You'll also be able to gather contact information from people so you can stay in touch and have a chance to convert them later on. When meeting people before a booth, you can On the day of the trade show, people will be more likely to visit your booth because they'll feel a sense of familiarity with it, unlike others that will seem completely alien. When meeting them, however, it's important to focus less on talking about your business and what it does. Rather, you can try to gather as much information about them and what they do. When people do visit your booth, you'll be able to start a conversation based on how you're equipped to help them with the problems they mentioned to you earlier. Combining all these tips will ensure that you have a booth that will have a huge positive ROI, resulting in more clients and customers. The sooner you start thinking about how you're goese tips, the more success you're likely to have with your trade show booth. Read Also: Execute The Perfect Expo With This Trade Show Checklist A Well-Oiled Trade Show Machine: The Ones Running The Show

Guaranteed Ways Video Marketing Will Help Your Business Grow

Unless you have been living under a rock or a remote island, you will know that video marketing is an important part of every modern business. So, it shouldn’t be shocking that video marketing has become a rage in the market. You should expect that online users will cross the 2 billion marks in the next few months. Did you know that YouTube hosts 1 billion unique visitors every month. This means the popularity of video marketing is not hidden from anyone in the world. With several social networks having launched the video ads, the responses have compelled other business owners to join the bandwagon. It is expected that more than 75% of internet traffic will be filled with videos in the next year. As a modern business owner, if you haven’t adhered to the idea of relying on video marketing, you’re not modern and certainly not going in the right direction. Here, we will guide you through a few ways video marketing can expand your business audience: 1. Present Your Product Make a concise video to let your audience know about the product or service you have to offer. Just like there is a difference between reading a science chapter and attending it in class, the audience develops a better understanding of the product when they have somebody tell them about it. Make sure to educate them about the benefits of your product or service. If you make a good quality video with information about the audience’s interest, you will quickly witness an increase in the number of visitors. We suggest you use a teleprompter, which will make your video more professional. Furthermore, as they flock to your website, most of them might convert into customers quickly. 2. Offer Instructions In today’s time, customers love to sift through video tutorials because they guide them in detail about using the product. For example, If you debut with “How to use this shampoo” or ‘How to unbox this phone,” customers will quickly get inclined towards viewing it. This way, you will not only win the customer’s trust but will also satisfy them quickly. Not to mention, customer loyalty is a very important factor in today’s world, so you must strive for it. 3. Explain Why You Stand Out Let’s take a simple example to elaborate on this concept. If your company is about to launch a new shampoo, you should know that there are hundreds of shampoo options out there already. To impress the customers, you will have to tell them about how your offering is different from the other. Unless you don’t have something valuable to offer, customers will not trust your brand. Visit Soflostudio.com to get a professionally developed video for your video tutorial. Only a top-notch video shooting firm will sift you through the right way to promote your product. 4. Equipping the Video with Special Content is a Good Idea A modern customer is not only concerned about the core product but also expects the company to value them. So, do you have anything else valuable for the new clients? Adding plenty of informational articles on the main website is not going to have a strong impact as strong impact as a video message will. For instance, if you want the customers to know about what goes on behind the scenes in the manufacturing of your product, you can shoot a 3-minute video and give them short glimpses. 5. Explain Your Story Instead of filling the landing page of your website with an abundance of content, it is best to let the customers know about it through a video message. In fact, most people ignore the “About Us” section because it is too dull. Record a video with the chairman of the company, and don’t forget to include glimpses of the journeys of veteran employees in the company. Explaining the founding story of the company will have a strong impact on the minds of the customers. 6. Explain the Vision and Mission of the Company Every stakeholder of the business is interested in knowing about the short-term and long-term goals of the business. This is because stakeholders must stay in touch with the company for a certain time. Only if they are in coherence with the goals of your firm will they decide to stick to it. This is why explaining the vision and mission of the company through a short video can make a difference to the reputation of your company. 7. Video Marketing is the Need of the Hour In simple words, video marketing is not an option but the need of the hour. As soon as a new product or service is launched in the market, customers flock to YouTube, and the social media pages of the business to find video messages. If you don’t rely on video marketing, your competitors will stand out to the customers. Secondly, you need to realize that video marketing is cheap and can save on the costs of traditional advertising. Starting your Digital Marketing Journey? Why you Should Focus on Digital Marketing Digital marketing is not a fad. It’s the new spine of business success in this era and beyond. If you’re wondering where to begin, here’s your cue. Billions of users are online daily, and you shouldn’t just want to create an online space; you need engagement for your business. Here’s why digital marketing should be your first focus as you launch out. 1. Reach a Wider Audience The internet is global, and so is your audience. Unlike traditional marketing, which often limits you geographically, digital marketing allows you to reach people anywhere in the world. Whether it’s through social media, search engines, or email marketing, the potential for audience growth is massive. Think of your product getting discovered by someone on the other side of the globe; that’s digital marketing. 2. Cost-Effective Advertising Traditional marketing methods like TV commercials or print ads can be expensive, especially for small businesses. Digital marketing, on the other hand, offers a variety of affordable options. With tools like social media advertising and pay-per-click (PPC) campaigns, you can reach thousands of potential customers without spending a fortune. Plus, you can set your budget and adjust it as needed so you don’t overspend. 3. Measurable Results Digital marketing is probably the most measurable form of marketing. We can see, in real-time, what is working and what isn’t, and we can refine our strategies accordingly. How many people are visiting your site? Did you make sales this week? How long do they stay on your site? What were the reasons people returned a product? With online analytics, you can even measure specific goals you want to achieve for your website or blog (i.e., analyze conversions using built-in tools on platforms like Facebook Ad Manager or Google Analytics). In other words, digital marketing will help you understand how your potential buyer base behaves and uses technology to make informed decisions. Final Thoughts The world of digital marketing may seem daunting, but the reality is that digital marketing is an essential component of any successful business in today’s world. You don’t have to do everything at once. Start with a few key tactics and build from there. The most important thing is to begin. Your future customers are already looking for your product or service online. The question is, will they be able to find you? Read Also: Movavi Video Suite Review: A Comprehensive Tool to Create Videos 8 Powerful Reasons You Need To Use Video Marketing Top Ways Video Marketing Will Help Your Business Grow How To Execute An Effective Video Marketing Campaign

What to Look for in a Transcription Service Provider

Accuracy and Quality :

Simplified Pricing :

Value for Your Money :

Confidentiality :

Qualified Personnel :

Scalability :

Credibility :

Value-Adds :

7 Proven Marketing Tactics to Increase your ROI in 2018

5 Importance of proofreading your website content

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Exploring The Different Types Of Digital Marketing Strategies

Getting a Return on Investment From Using a Trade Show Booth

Guaranteed Ways Video Marketing Will Help Your Business Grow

What to Look for in a Transcription Service Provider

Accuracy and Quality :

Simplified Pricing :

Value for Your Money :

Confidentiality :

Qualified Personnel :

Scalability :

Credibility :

Value-Adds :

Share this Article

7 Proven Marketing Tactics to Increase your ROI in 2018

5 Importance of proofreading your website content

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related