5 Best Online Fundraising Ideas for Nonprofits

Published on: 03 August 2021 Last Updated on: 05 March 2024
Online Fundraising

We live in what is perhaps the most unpredictable time of the century. There is a pandemic out on the streets and we have been forced to abandon our ways of interaction. Businesses have been forced to adapt almost overnight, bringing about a radical shift in operations. Nonprofits have also been forced to do the same. In just the last year the importance of fundraising platforms has risen exponentially.

Fundraising has been the key to the operations of any and every nonprofit. Lately, the more commonly relied-on fundraising methods have been made redundant. A lot of nonprofits have been forced to go back to the drawing board and reevaluate ways to gather funds. Luckily the existence of text messaging platforms for nonprofit can easily get into the middle of it and utilize the same channels to make their ends meet.

Why does online fundraising work?

The reason is simple; we live in times where people are willing to lend out a helping hand, anywhere, anytime. Nonprofits simply need to host events online and let their donors know that they are very much active and are trying to make a difference in their communities irrespective of the condition. Sending your message across and showing them the work you are doing can appeal to all kinds of donors.

Nonprofits can quickly adapt using fundraising platforms to reach out to donors and volunteers using the same methods that businesses rely upon. These channels have now become the normal way to work through and nonprofits have realized that they also need to be malleable. The pandemic has changed our understanding of what normal is and donors will be understanding. This is why hosting events, and especially fundraisers online has shown a lot of promise.

Let us look at five great ideas you can use to supercharge your online fundraising campaign.

Five great online fundraising ideas

1. Peer-to-peer fundraising

1. Peer-to-peer fundraising

The most innovative and proven way to raise funds online is through peer-to-peer fundraising. P2P fundraising accounts for nearly a third of every online donation. The idea is to use the credibility of your donors and their contacts to gather funds for your nonprofit.

A great statistic is that ¼ emails sent by P2P fundraisers to their peers result in a donation. It might seem meager, but it is staggering when you compare it to the fact that 1/1250 emails from nonprofits result in a donation.

Nonprofits can encourage donors to raise funds and run campaigns on their behalf. They can enlist the help of fundraising platforms to build their campaigns and send emails to their peers. Nonprofits can set up these directly on their websites. They can even use a personal appeal and a social sharing button on their website for direct encouragement.

2. Email flash fundraiser

2. Email flash fundraiser

Another third of every donation made online comes through Emails. Yes, even in this day and age when instant messaging is the norm, E-mails more than do their part to raise funds. It is one of the older ways to gather funds and chances are your nonprofit has already finished its email fundraising campaign for the year. No worries, there are no limits to how many times you can leverage email fundraisers.

A great idea would be to select a day and conduct an email fundraising blitz. You should not choose a popular day such as Tuesdays. Enough organizations are running Giving Tuesdays. Instead, choose a day that has symbolic importance to your organization or its cause. Your emails should build up a narrative that highlights your cause, the day, and a call to action. Urgency is the key and the better you express the need of the hour, the more likely you are to receive donations.

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3. A drive for donation matching

The idea behind donation matching is to encourage people to contribute, knowing that in the grand scheme of things the total donated amount will be big. Use the frenzy created by your flash email fundraising campaign to launch a drive for donation matching. You can secure a match from a company and advertise it in your email campaign.

Donation matching is a good way to keep the interest afloat and to attract the younger crowd. Studies show that millennials are more likely to donate if they know companies are going to be matching their donation.

Donation matching can also be used to boost a fundraiser. If there is a noticeable decline in the donations, launch a donation matching drive amid another campaign to acquire more funding.

4. Crowdfunding

4. Crowdfunding

There is this misconception amongst nonprofits that crowdfunding is meant only for individuals. This fact could not be further from the truth. Nonprofits can use crowdfunding to amass a wealth of funds in a very short period. They can also use crowdfunding to appeal to a whole new group of donors.

Through crowdfunding, nonprofits can gather funds for specific causes and projects. Nonprofits can easily set up a page on crowdfunding sites. They also have social sharing options to further promote your cause.

PRO TIP: Before you choose a crowdfunding site, check if they have an easy-to-use UI, integration with compatible software, a mobile-friendly page, and space to tell your story.

5. Prospect research

5. Prospect research

While this may not qualify as an idea as such, prospect research can help you land big philanthropists for your donation pool. Nonprofits can conduct thorough research to identify prospective donors. Doing so can help them focus on donors that can make a difference.

Prospect research is especially important when it comes to online donors. The reason for that is online donations come in small amounts and it is hard to identify which donors can contribute in a big way. Research can help you land bigger donations.

Final Thoughts

These are just some of the ways you can maximize your donation pool through online fundraisers. By using the right tools and strategies your nonprofit will be back on its feet and perhaps, even run better than it did before.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Social Work

Is Social Work Getting Enough Praise In Today’s Society?

Social work is a profession that is growing by leaps and bounds, but the public does not always recognize the contributions of the many social workers who keep society running. Social work deserves more praise for its wide scope of services and achievements. However, it seems that it is not getting the recognition it deserves. This is not mere observation; it is a fact, as according to a 2020 survey by Social Work England, 76% of the people involved do not think that social work is respected by society. Social work encompasses a broad range of services with an emphasis on prevention; these include assistance with children in care, assisting with homelessness and poverty issues, developing policies that support individual rights, advocating for improved conditions in prisons, or addressing addiction problems, among many others. There are many issues that social workers face that are possibly a foundation for the lack of praise for their field. Let us take a look at them. Social Work Education The fact that many qualified social workers and practitioners find it difficult to move from the sector to other sectors is telling of social work education. A lot of people who were educated in the field ended up working in various aspects of this field, such as clinical, developmental, and health social work. These are all aspects within the same field, and that should not be a problem. The good thing is that due to the rise in awareness regarding social work, getting a degree in the field has become more accessible now. In fact, many people with bachelor’s degrees went on to pursue social work masters programs online to find places of even more influence in their fields. The issue is that society, in general, does not consider social work to be a “competent” or “competitive” degree. Social work degrees suffer the same stigma as gender studies and other social sciences degrees that people who pursue these degrees will not end up with stable jobs. In reality, social workers can find jobs in HR unions, public relations, and even in education as professors or counselors, among many other fields of work. Negative Media Coverage With the increase of negative media coverage and social problems, it makes sense that people are not respecting the field of social work. Many believe that the reason for this is due to a barrage of negative media articles. The fact is that there are hardworking social workers in all areas of the field, and they are making strides for humanity every day. However, many do not hear about these inspirational deeds. They only hear about when things go wrong, which is far too common. Most of the media coverage that social workers get is when a group, community, or NGO is found to be involved in negative areas such as bribery, corruption, spreading lies, and other matters of the ilk. In a survey by YouGov, it was revealed that 82% of the masses involved believed that the media was responsible for the negative image of social workers. Whenever the authorities instigate any action against negative matters, it becomes the most publicized headline on the news bulletin and ends up making the front page of newspapers. Disregard For The Vulnerable Although social workers toil away for everyone, they are considered a godsend for those susceptible to harm. Whether we’re talking about religious minorities, sexual minorities, marginalized communities, or victims of assault and violence, there are branches of social work readily available to help everyone. The issue arises that the general majority does not pay much attention to the issues of minorities. Unless people are activists, they do not actively take part in bringing light to the issues of marginalized communities. Since social workers are associated with minorities and marginalized communities, when the aforementioned get sidelined, so do those who work for them. Lack Of Funds The lack of adequate funding and resources is a major problem that persists in the social work field. Since social workers often belong to private organizations, their requirements to put their plans into action often go unfulfilled. Social workers have a wide range of issues that they deal with in society, and these issues cost them a lot of money to deal with. The fact that many state and local governments are cutting down on social work budgets is disheartening for the many who work hard every day to serve their communities well. Unrealistic Expectations The general public has set unrealistic expectations in the field of social work. These general expectations are the reason why social workers feel like they shouldn’t be satisfied with their jobs. The more demanding a job seems to be, the more dissatisfied they become, feeling as if they should do more and more. Often, many social workers do work for organizations, but they do so at a very low cost. Many of the causes for the lack of respect given to the field of social work lie in the history of the field. Social work is officially a recent profession despite the fact that many have unknowingly served under its banner, so its history has not been as long and glorious as other professions. But with time, society will come to realize how much social workers do and how important they truly are for their stability and betterment. Read Also: Learn More About Social Security Disability in Deland 5 Things to Consider While Medicaid Planning – Keep This In Mind! Types Of Eldercare Centers

Retirement Homes

What are Retirement Homes?

Retirement homes in modern-day societies have proven more fantasy than reality, and it is because we are now an industrial-driven society. Retirement homes are designed to accommodate the people in society in their old age. It is usually intended for the people who wish to maintain their lifestyles as they experience life with great on-site support and complete care. Retirement homes differ from nursing homes, and they are also referred to as the assisted living facilities. Nursing homes are designed to offer help or assistance to individuals who need prolonged medical care, and they help them focus on healing by enabling their independence. Types of Retirement Homes- There are several types of retirement homes that people select depending on their specific needs for older adults. 1. The subsidized senior housing: According to the recently researched research, senior people of age have a hard time finding a living place. The same also applies to the retirement facilities, so the subsidized senior housing was founded. The programs help older adults who have low incomes with the opportunity to stay or live in government-sanctioned designed homes, including apartments and townhomes. 2. Congregate care: It is a well-designed apartment where an individual lives in an apartment with an independent setting and commonly includes the following areas; dining area, activity areas, and a central lobby. The way the retirement homes are set allows people to uphold their independence continually. These homes are usually privately paid, and they still qualify for the housing assistance programs. 3. Retirement communities: They are typically master-planned areas where people can live privately in condos, stand-alone structures, apartments, and condos. They promote independence as they deliver an active social scene. They have rage restrictions starting from fifty-five years, and beyond as they are privately funded, they have income restrictions, and subsidizations are rare, but people can apply for them. 4. Continuing Care Retirement Communities: They actively meet the modern-day and the future requirements as they allow the individuals who are in good shape in terms of health plan for the potential medical problems that may arise in the future and the feature assisted living and congregate care programs in a particular campus. No matter the residents' condition, they have been enabled to stay within the environment that they are familiar with without discrimination. The living areas rarely accept government programs' subsidization as they are funded privately. The monthly cost of retirement home care: When it comes to selecting a retirement for the elderly in our homes and the society at large, if pretty straightforward, finding the home's expenses is not as easy as it sounds. Supporting the retirement facilities is challenging to the owners, and the residents are required to pay some fees to help supplement the vast costs. Each home has different rates and operating rules. Hence, all the seniors or the family members have to consider choosing a home that will not strain them financially. Preparation benefits: Identifying the various types of retirement homes and subsequent demand for fees is not the last step in the whole process. Individuals need to plan for the many needs carefully, considering all aspects of the homes. Planning at times is a long life plan investment that provides for; Setting money aside for the retirements and needed long-term care Planning for long-term goals Understanding the insurance coverage capability Prepare for the long –term care Understanding the housing options for the elderly is essential; hence, it is important to continually seek information regarding retirement homes and the associated costs for efficient planning and understanding government involvement. What to consider when selecting a retirement home- 1. Consideration of the future health requirements: A majority of the retirement homes like Sienna Living offer various amenities and services that aim to make life in these areas livable and enjoyable. They have different recreational activities and fitness classes. There is a higher probability that the selected retirement home does not have their medical care provision, unlike in the care community continuum. There is a higher chance that you will have to relocate or have home-based health services if you need to have daily care. Consider moving into a retirement community to avoid all the hustles and choose the facility that provides assisted living and qualified medical care. 2. Get detailed information: Get all the required information about the chosen retirement home and if they suit your specific needs. Find out all the cost information and whether they are subject to increase and the conditions that lead to their increase. Dig deeper and know if there have been any fee increase in the last five years and then compare all the chosen homes' fee requirements. 3. Go through the reviews and the background of the home: Know the home management, their named accomplishments and their standards of offered services, specific operations, and if they meet their set goals. Checking their online reviews is also as important as thoroughly conducting the home's background check. You will get different opinions of their services' satisfaction rates in the people. 4. Meeting the residents: If you want to get a clear picture of the specific retirement home's quality, you will need to get firsthand information directly from the residents. Visiting the community will help you assess the whole area personally and see how life continues as you may have to spend your next chapter of life there. 5. Check the recreational activities available: It is crucial to check the various recreational activities available in the retirement home, including the cultural, educational, and social activities. Know if there is a means of transport or they use public means and if there is a planner who organizes for the recreational activities. Check if they have a working gym, pool, golf course, or the other desired recreational facilities. Other factors to consider include: Getting the family into an agreement Creating a wish list Creating the must-have list In conclusion, retirement homes are designed to accommodate the senior people in our society, and they need to be designed in a matter that accommodates their needs. Proper planning for the whole retirement home idea should way before one retires to have enough finances for the associated living costs. Read Also: Senior Staircase Safety: What You Need to Know Construction Safety – What you didn’t know! 5 Safety Features in Your Maruti Car You Did Not Know About

Non-Alcoholic Spirits

The Advantages and Disadvantages of Non-Alcoholic Spirits

Spirits are traditionally defined as alcoholic beverages that have been distilled instead of undergoing fermentation. Hence, it sounds wrong or illogical to put the terms “non-alcoholic” and “spirits” together. However, there are indeed non-alcoholic spirits sold on the market. These specialty drinks also claim to offer benefits without a significant change in taste. To clarify, though, being non-alcoholic does not mean the complete elimination of the inebriant content. Drinks are considered non-alcoholic as long as their alcohol content is lower than 0.5%. These drinks may also be referred to as “virgin drinks,” which can be juices, ready-to-drink coffee and tea, wines, beers, and soft drinks. The Advantages and Disadvantages of Non-Alcoholic Spirits: Advantages: The elimination or significant reduction of alcohol creates a number of benefits. Alcohol has long been identified as a damaging substance for the body. It can cause liver disease, pancreatitis, cancer, ulcers, and other gastrointestinal problems, damage to the brain, osteoporosis, immune system degradation, and malnourishment as alcohol prevents the regular absorption of vitamins and minerals. Of course, there's also the distinct advantage of not having a hangover. Alcohol is responsible for the unpleasant feeling that includes headaches, vomiting, fatigue, nausea, dizziness, shakiness, and stomach pain. Drinking an alcohol-free alternative to beer, wine, or liquor means that you will not have to suffer the unwanted after-effects. On the other hand, there have are claims that non-alcoholic alternatives to the usual alcoholic drinks can be good for the cardiovascular system and overall health. One specific research to this regard is the study published in the journal Nutrition, which involves Spanish nuns who drank non-alcoholic beer for 45 days. After doing a blood test, the researchers found that the nuns had elevated levels of antioxidants in their bloodstream. This was limited research, though, so it cannot be regarded as conclusive. Nevertheless, it's good to know that switching to non-alcoholic alternatives can create a positive impact on health. Disadvantages: The main disadvantage of spirits that are considered non-alcoholic is the experience; they don’t taste and feel the same. People consume these kinds of drinks because of the “kick,” so they wittingly suffer the hangover in order to get the psychological benefits, particularly the temporary alleviation of negative feelings, stress, anxiety, and shyness. These “benefits” may not sound like real advantages to some, but these are what alcohol drinkers have been accustomed to. They think to take these away is like taking away the purpose of drinking alcoholic beverages in the first place. For those who want to switch to non-alcoholic drinks to recover from alcoholism, consuming beverages that smell and taste the same as the drink being avoided can cause a relapse and craving for the real thing, so be cautious of your own habits. Non-alcoholic spirits are not the perfect solution to get out of alcoholism or to enjoy alcohol without unwanted after-effects., as they obviously have advantages and disadvantages. Consuming them is a matter of individual preference and compatibility. Read Also: Tequila, The Alcoholic Cure-All? Am I Drinking Too Much? 5 Subtle Signs You Are (Even If You Don’t Think So) Is Outpatient Treatment For Drug And Alcohol Addiction Effective? 6 Tips For Feeling Comfortable And Confident On A Date Without Alcohol Not On The Straight And Narrow: 4 Telltale Signs Of Drug Use In Teens