Swifties are the happiest people in the world right now! When Taylor Swift wrapped her concert tour in Brazil, she announced that her concert movie “The Eras Tour Concert” would be available for streaming on and after December 13th!
It is her birthday on December 13th! The coolest marketing move, if there ever was one, is this. This year has been one of the biggest ones for Taylor Swift; from winning the title “Artist of the Year” by Apple Music to re-recording two of her previous albums, she is doing it all.
The Eras concert tour has set many records and become one of the biggest blockbusters, setting several box-office records! One of her most popular albums, 1989, which had several records, was re-recorded by her again, further adding to her achievements and success.
Taylor has not only created a huge fan following worldwide but has also proved herself time and again to be intelligent, smart, and highly talented. She went on to announce that three songs, “Wildest Dreams,” “Long Live,” and “The Archer,” are added to the concert movie streaming for you at home.
The beautiful American singer has also announced that the different countries across which the streaming will be available will also be announced soon! In her statement, she mentioned Canada, apart from the US, where people could stream her Era Concert movie.
With a master-level marketing strategy, Taylor has created another opportunity to earn from the content she did once while performing in the concert. Around the world, Swift had sold out stadiums, and people had paid for tickets.
Then she released the concert movie across theaters, where people paid money to see her perform. Now, people will be paying for it again while steaming the performance while sitting in the confines of their home. The streaming platforms that will benefit from this development are Amazon Prime Video and Apple TV.So, people pay three times for the same content and are not complaining! What a move, Swift!
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