5 Tips to Improve Your Internet Privacy
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4 Ways To Address Privacy Concerns Around Customer Data
A single data breach can expose tens of millions of customers to spam, scams, identity theft, fraud, and more. It’s also a quick, easy way to destroy your brand reputation and lose a massive chunk of your customer base. In the worst-case scenario, you could end up paying millions of dollars in fines. If serious enough, your team members or executives could even face some jail time. But customer data still needs to be kept safe and private, even when the risks are far less grand in scale. Simply leaking your customers’ email addresses and exposing them to junk mail can erode their trust in you. To protect your customers and assuage any customer concerns, always handle their data with care. Here are a few important ways to protect data, limit the risks, and put your customers at ease. 1. Use Zero Party Data Perhaps the best way to put customers at ease about their data is to give them more control over what you know. Letting them decide what they share with you — and don’t — can protect their privacy and boost your brand reputation. Giving customers a chance to consent or opt out of sharing first-party data when they visit your site or app is a nice touch. But if you really want to put your customers in the data driver's seat, zero party data is the way to go. With zero-party data, your customers and prospects respond to surveys, polls, questionnaires, and more. These inputs can be used to personalize their experience, or anonymized and aggregated to help your brand make data-driven decisions. Either way, when customers provide this data, they usually expect some kind of user benefit. A personalized product recommendation, useful content, or a customized landing page are all ways to deliver that small reward. 2. Be Transparent Ideally, you should tell all of your customers exactly what you collect, what you use it for, and why. As long as you’re not up to anything nefarious (you aren’t, right?) transparency should be as simple as a brief pop-up disclaimer. In fact, transparency could help improve your credibility and customer trust in your brand. And that trust can in turn have a direct impact on your business growth and performance. It’s particularly important not to collect any extra bits of customer data you don’t need and they haven’t agreed to share. Gathering and storing extraneous data heightens the risk to your customers if there’s a breach. In some countries, regions, or industries, it could even be illegal. Besides all this, it can take up unnecessary room on servers, cloud storage, etc. To be on the safe side, always get permission from customers before collecting any kind of data. 3. Anonymize and Encrypt Some of the worst data breaches on record have also turned out to be some of the most ridiculous. Companies have accidentally leaked massive spreadsheets with customer names, addresses, passwords, and credit card data all linked together. But even anonymizing data doesn’t necessarily give customers any real protection or privacy. It’s all too easy to put two-and-two together and figure out someone’s identity. To ensure that data is truly safe, your company should always use the latest encryption methods and data protection protocols. Consult with experts about the best practices, software programs, and other tools to suit your company’s needs. Data security is not the place to cut corners, so be willing to dedicate a significant portion of your budget to protecting customers. Otherwise, you risk putting them in danger of identity theft, financial loss, reputational damage, and more. 4. Train Employees and Vet Vendors Customer data should be kept strictly confidential and only shared with employees and vendors on a need-to-know basis. Your employees need to understand how crucial it is to protect sensitive data and how exactly they need to do it. Before handling potentially sensitive data, employees should undergo appropriate screenings and training. Train them not to share details like passwords or door codes, and limit access to sensitive cabinets, rooms, or computers. Third-party vendors and contractors can be a potential cause of concern for data privacy. That’s why it’s important to carefully vet them, just as you would employees. The more you share data, the higher the risk of a breach or exposure along the way. If a vendor has access to your data, and its systems are compromised, your data could be leaked. Or, bad actors at the company you shared with could use the data in unsafe or inappropriate ways. Worst-Case Scenarios In the event that a data leak or cybersecurity event does occur, your company should have an emergency plan in place. Know what you’ll do in the event of a breach — how you’ll stop it from progressing and contain the damage. The plan should clearly indicate roles and responsibilities and include considerations for various scenarios. Many companies, universities, and government agencies have their plans publicly available online, as a resource. Whatever you do, never attempt to conceal a data breach from the media, your customers, or the public. You could end up facing fines, lawsuits, sanctions, jail time, and irrevocably brand-damaging press. Instead, own up to the breach immediately and let your customers know how you plan to handle it. In order to earn back their trust, you’ll have to prove you know how to do the right thing. Read Also: Data Security In The Cloud: Strategies For A Safe Migration Process Mining and Data Privacy – Key Points to Remember 5 Ways To Prevent Cyber Attacks
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How Do You Recover after Getting Defrauded?
That moment when you realize you have been defrauded can be soul-destroying. At first, you may be shocked and not know what to do. You cannot believe you have fallen for it. But once you get your head around what has happened, you can start working toward recovery. Here are the things you can do to recover after being defrauded. Stop Any More Money First of all, when you have identified a scam, ensure that you stop any funding. Make sure that no further payments are going to be made out to encourage them to defraud you anymore. It is easy to be shocked about what is happening and lose even more money. So, try to stop the scam at the source. For instance, if you have used a credit card, make sure that it is canceled and that you inform the card issuers of the fraud. Do Not Blame Yourself After you have discovered the scam and process what has happened, you will be angry and blame yourself. However, you have got to avoid doing this. This is not going to be productive and help you move on. Know that millions of people fall for fraudulent scams every year. You are not the first or the last person to do this. All you should think about is what you are going to do next and how you can prevent this from happening again. Try to Get Your Money Back A lot of people assume that once they have been defrauded they will never get this money back. However, this is not always true. Unfortunately, stock market fraud happens a lot and this means many people have looked for help over the years. Now, there are companies out there that can help you recover the money you have lost. Avoid Unsolicited Emails When you have been the victim of fraud, you need to learn your lesson. Avoid all unsolicited contact that you receive about another investment opportunity. For instance, if you receive any emails or telephone calls with so-called ‘great opportunities’ make sure that you ignore them. This could be another fraudulent scam that you do not want to get involved with. Delete all emails and messages you receive and ensure that you do not send any personal details. You also want to avoid opening any attachments or links they send to you. Follow Your Gut Unfortunately, there are thousands of scams happening every day to innocent people. If you have been one of these victims, you will know the worry and stress it can cause you. Indeed, you may have also lost a lot of money. In the future, in order to stop this from happening again, follow your gut. If something seems too good to be true or you have a bad feeling, ignore the opportunity. If you really want to make investments, do your own research and know that other opportunities are going to come along. Do not rush into any decisions without thinking them through. Read Also: Credit Card Fraud the Holiday Season: Things to Consider for Next Year Surviving Loss: What to Do With an Estate After You Lose a Loved One
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Common IT Security Risks in the Workplace
When it comes to your business, it is important to recognize some of the highest security risks that are present. Your security needs to be a top priority. To run your business, you will collect a lot of information about customers and even other businesses you work with. If a data breach happens, you could end up with a huge loss in reputation and other issues. There are a number of big IT security risks that can show up in the workplace. Recognizing these and finding ways to prevent them can keep that data safe. Some of the common IT security risks that can happen in the workplace include: 1. Insider Threats According to one study, about 57% of the recorded data breaches were not done by outside attackers. Instead, these were done by a threat that is inside the organization. And often this is not because someone is being malicious within the company. Negligent employees who click on the wrong link or give off information carelessly were often the cause. One of the top causes of a data breach still remains human error. Companies need to maintain focus on the inside as much as the outside to ensure data stays safe. However, it is sometimes hard to detect an insider threat. In addition to watching for these insider threats, a company needs to invest in the right training for its employees. Since most of this issue comes from negligence or carelessness, rather than malicious intent, things like security awareness training may help more than anything. 2. Social Engineering Another threat to watch out for is something known as social engineering. It can affect companies as much as it will affect individuals. Humans are susceptible to manipulation, which is why many attackers will use a variety of psychological tricks to get what they want. With social engineering, the right protection software or looking for different indicators of compromise will not be enough. It is hard to really predict human behavior all the time. All it takes is for one person to click one lucrative offer that is too good to be true, and your company has to deal with a data breach. What makes it even worse is that malicious attackers can easily find new ways to trick individuals to give up private data or granting access to critical areas. There are many different types of social engineering attacks that can be used including: Spear phishing Whaling Baiting Pretexting Tailgating Scareware Vishing Since this issue can exploit the basics of human behavior, it is sometimes hard to find the best way to combat it. Even tech-savvy users have fallen victim in the past from some of these. Educating your employees about these attacks and updating your training procedures is one of the best ways to help. 3. Ransomware Another thing to be careful about is ransomware. This can be a scary type of tactic that will make even the best in IT have to do a lot of work to prevent and fix it. Basically, this is when a hacker is able to get ahold of private or sensitive information and they demand a ransom to get the information returned. Sometimes the hacker just has the information, other times they will choose to freeze up a whole system and make it impossible to use. Even when. You agree to pay the ransom, there is little chance that the data will be returned and that the hacker will leave you alone in the future. Ransomware is simply a type of malware that can infect a network or a computer. It then encrypts the files or finds another way to deny others access to them before demanding some kind of ransom in the process. Usually, the malware will not delete the files. They will be present on the network, but without the decryption key, no one can access them. There are a lot of threats that come with this kind of attack, such as the permanent deletion of the files. But whether you pay or not, the hacker is already on the system and is the one in control the whole time. There are a few things you can do to prevent this security threat. First, teach your employees about how it works and how to not open suspicious files or attachments in their emails. This can help keep the chance of ransomware off the computer. Backing up your data and keeping records off the main part is a good idea too. This will allow you to start over with the information you need, without having to play the games, and most often lose, with the hacker. 4. Consider a Cybersecurity Audit If you are worried about some of the security risks that show up in the workplace, it may be a good idea to do a full audit of your system. A cybersecurity audit allows a professional to take a look at your network and the way it is used to determine whether there are any weaknesses that could increase your risk of an attack. Getting this audit done is one of the best ways to see where your security is right now. When it is done you should have a complete report about what is working and what is not when it comes to your network. Expect there to be things wrong with the audit. This is just a chance to fix them. When the audit is done, take some time to go through all the different recommendations and suggestions and find ways to improve your network security. Even small steps in the right direction make it less likely someone will get onto the system who should not be there. 5. Keeping Your Network Safe There are a number of IT security risks that you need to be careful about when it comes to the workplace. Planning ahead, recognizing some of these issues, and completing a cybersecurity audit can help you get the right level of security you need. Read Also: Everything You Need To Know About PKI In Cybersecurity How To Make Sure You Get The Best Service From Your IT Supplier A Few Things You Should Know Before Finalizing Managed It Services
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