The 2020 Gartner report is full to the brim with important information regarding strategic technology trends for 2021, and about which companies garnered the highest ratings according to the opinions of Gartner, and positioned themselves favorably in the Magic Quadrant system.
Technology users and business users alike know that the opinions of Gartner carry a certain weight and gravitas with them when it comes to understanding who the key players in the market are. By taking a look at the most recent Magic Quadrant report, business users can see who is a visionary or a leader when it comes to AI, and who is just a niche player Gartner is more than just a research organization. These days the opinions of Gartner carry such weight as to be considered statements of fact in many circles. Therefore, the positioning of a business or vendor within the Magic Quadrant framework is important, especially with an eye on where the company is headed.
Gartner provides important information by using advanced analytics, to companies and vendors who can then utilize the data to define the particular purpose of their organization. Once a company knows its designation (Visionary, Leader, Challenger, or Niche Player) within the Magic Quadrant framework put forth by Gartner, the businesses’ leaders can begin to make moves towards using business intelligence, insights, and analytics to better position the company moving forwards. Without the Gartner document’s findings, business leaders cannot benefit from the completeness of vision in order to further their company goals.
With this in mind, let’s take a look at some of the key takeaways from the 2020 Gartner Magic Quadrant Analytics and Business Intelligence report.
Top 5 Highlights From the 2020 Gartner Report
1. Using the Magic Quadrant to Evaluate Artificial Intelligence
This is the first time that Gartner researchers, such as Kurt Schlegel, Rita Sallam, Austin Kronz, Julian Sun, and James Richardson, have taken the Magic Quadrant (MQ) approach to analyze both artificial intelligence and machine learning. Gartner explains in the full report that, while artificial intelligence (AI) is the result of machine learning (ML) processes, the ML process is the means to that end. Business users use AI all the time, but the Gartner data and analytics platform took a look at how well the business users utilized machine learning in order to deliver AI to their customers.
2. Investing in AI to Gain a Leader Designation
It should not come as a shock that those who found themselves with a designation of Leaders in the Magic Quadrant framework are major players like IBM, Microsoft, and the like. It is very interesting, though, to see that the reasons behind their ability to remain strong year-on-year are not just by providing solid, reliable services and software to customers. According to the Gartner report, it’s by positioning themselves as important players within AI that IBM, Microsoft, and Amazon Web Services (AWS) secured a great position within the MQ framework.
3. New Challengers in Data Integration
Data integration is a key field for business users and has taken on a major role within data culture, which is why it’s interesting to note the challenges that stand out according to the 2020 Gartner Magic Quadrant report. Companies with less brand recognition, such as Precisely, are making waves alongside well-known market leaders like Microsoft in the field of data exploration, data integration, and data governance.
4. New Leaders in Data Science and Machine Learning
In this field, the Magic Quadrant results are also interesting. Machine learning (ML) is a strength that sets apart certain business users, especially when taking into consideration how crucial ML is in terms of AI integration and putting modern analytics to good use. Salesforce, Adobe (Magento), SAP, and Oracle were all market leaders in the Magic Quadrant study. The views of Gartner place these companies favorably going into 2021.
5. Intriguing Visionaries in AI
Some vendors, such as H2O.ai are using the power of community to secure themselves a solid place within the visionary quadrant. This is an unusual, but effective, way of leveraging users’ own experiences to propel a company forwards.