5 Proven tactics to acquire more quality leads

Published on: 12 May 2018 Last Updated on: 09 August 2019
tactics to acquire

Leads are the foundation for sales. While we all wish that everyone we come across as brands would convert right on the spot, that’s not how it works. People need to “think about it”, some need to actually see the benefits of what it is you’re offering, and others just haven’t been convinced yet.

People are in different stages of your conversion funnel, and how they are convinced to ultimately purchase can vary a lot. To convert these individuals, you first need to gather leads, and then impact them time and time over, until they finally buy from you.

Everyone is talking about the importance of collecting leads and then working to get people farther and farther down the conversion funnel, but very few people actually talk about how it is done, and what goes into doing it effectively.

Additionally, there’s a huge misconception about collecting leads that people make. Many people focus on acquiring as many leads as possible, and in doing so, they put zero thought into who those people actually are, which, means neglecting quality for quantity.

Then, when they’ve gathered thousands and thousands of leads, they celebrate and cheer, without realizing that the leads they gathered were completely irrelevant and that the reason for acquiring leads in the first place is not done for the sake of having lots of leads, but to ultimately get people to buy.

In this post, you’ll learn how to build an email list from the people who come to your website, not by increasing the people who come to your site, but by optimizing the lead-generation process to increase your conversion rate of your visitors. And most importantly, you’ll learn how you can improve the quality of the leads you get, and ensure that the ones you do get are laser-targeted to your brand and niche, and thus likely to convert into customers.

1. Create appealing subscription forms :

When working to collect leads, you almost always have some sort of subscription form. Through this form, you collect information about your prospect such as email address, name, profession, etc. You’ve probably come across subscription forms that only ask for your email address and you’ve probably experienced the type of subscription-forms that ask for your name, profession, habits, and so on, where you’re wondering when the number of fields is going to end. We’ll go more into detail about the reasons to why some brands choose to do this further on, but now, we’re going to focus on improving the format of the subscription form to give it a better visual appeal.

When you’re working to collect leads, you need to ensure that the subscription form is inviting and encourages people to sign-up. If the form just looks overwhelming and cluttery, you risk making your visitors confused, and ultimately losing them forever.

As an example, here’s Send pulse subscription form:

As you can see, it is clear, concise, and asks for the most important information without coming off as intrusive or overwhelming. An important part of this is eliminating unnecessary elements of the subscription form which can risk confusing visitors.

A challenge that many marketers face when they are going to set up their lead-generation form to acquire leads is that they have absolutely no expertise in coding or designing, and most importantly, they have no idea how they’re going to create a subscription form to maximize conversions.

The good news is that no longer, you need to have coding experience or be very good at designing in order to create a subscription form that performs well. The reason for this is that tools like Send pulse have done all of that for you. The absolute best part is that Send pulse gives you the option you to choose from their many pre-designed forms and then optimize it according to your brand and style. This means that you don’t have to spend countless hours trying to figure out the format for a successful subscription form.

Because with Sendpulse’s subscription forms, you already have access to tried and true formats right at your fingertips that have proven to drive the best results.

2. Ask for relevant information :

Here comes the answer to the cliffhanger that presented earlier about including lots of fields where you ask for information about your prospects (and why it can actually be a good thing).

You might think that the fewer fields you have that your prospects need to fill in, the better, because obviously, the more people will be willing to invest their time, but that’s actually not always the case. The fact is that while having a few fields can increase the number of registrations, it can also mean that many of the registrations you get are of higher quality.

This is very relevant considering the fact that 61% of B2B marketers struggle to generate high-quality leads.

And remember, ultimately, it’s not about how many leads you can collect, it’s about how many quality leads you can generate. Because ultimately, these are the only individuals who will do what you want them to do in the future, which is, become paying customers.

Now, obviously, there’s a fine balance between simply including too many fields that bring no value and having a high amount of fields that filter away irrelevant people, and to find the ideal length, you simply need to experiment and learn through trial and error, but the best part is that the SendPulse subscription forms allow you to add as many or as few fields as you’d like. Even better, it also allows you to add or remove whichever fields you’d like, whenever you’d like. This allows you to have full control over your lead-generation subscription forms, and at the same time be able to change and optimize them with ease within a  matter of seconds.

Since you are after quality leads, not quantity, don’t be afraid of asking for a lot of information about the people signing up. The more relevant questions you ask, the more certain you can be that the leads you generate are very hot.

3. Include images :

Humans are visual creatures, and so I cannot emphasize just how important including visual content in your subscription form is. When it comes to creating appealing subscription forms, visuals play a huge part, and they also play a huge part in people’s first impression of it, and if they decide to complete it or not. Just creating a subscription-form with text can be very overwhelming for your visitors, and this means that you risk losing people in the process. If you do, however, include images in your subscription form, you can grasp your audience’s attention, and convince them to sign up.

Again, if you are designing your lead-gen forms manually, including images, changing formats, and optimizing them can be a full-time job due to its complexity, but using the Send pulse subscription forms allows you to effortlessly upload and store images in any format on their server. The best part? It can be done free of charge!

4.Create responsive subscription forms :

Believe it or not, but people are still using unresponsive lead-gen forms. Some just don’t know how to optimize them for all devices, others just don’t believe or know that it is necessary.

But with the increased usage of mobile devices, making your forms responsive is crucial for increasing the number of leads you generate, because if your form isn’t responsive, you can be sure that almost 100% of the people who experience an unresponsive form will leave without signing up due to a terrible experience (or because they’re just not able to sign up).

Manually creating forms that are responsive can be difficult, to say the least, but when using Sendpulse’s subscription forms, you don’t have to pay a single thought on that, because all forms are responsive.

5. Use subscription formats that are relevant to your needs :

The format of your subscription forms and where they are presented have a huge impact on its performance.

Sendpulse offers four different types of forms that you can use for your sign-ups, all of which support different needs.

Based on how your visitors use and navigate your website, different forms can work differently well. The best part is that using this subscription forms service, you don’t have to guess or ponder what might work the best. Simply put each and every one of these subscription formats into practice, and see for yourself which format works best for you.

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Digital Marketing

Exploring The Different Types Of Digital Marketing Strategies

Digital marketing is the process of marketing services and produces using digital technology with the primary aim of reaching out to the target audience. Although you might know this already, digital marketing isn’t restricted to the internet, hence can be done on any other digital medium including display advertising and mobile phones. Some of the most popularly used digital marketing methods include search engine marketing, search engine optimization, pay per click, social media marketing, and SMS marketing among others. This article explores the various types of digital marketing methods in use today. 1. Social Media Marketing: Social media marketing is the process of marketing/promoting services and products through social media. With billions of people logging into various social networking platforms in a day, social media has become a marketing haven for marketers.  Popular networking platforms including Twitter, Facebook, Instagram, and LinkedIn have made it possible for marketers to target specific audiences. This has led to increased output and conversion of target audiences into potential and even loyal customers.  LinkedIn, for example, is specially designed for B2B marketing while Instagram plays perfectly for the 'visual' business. There are different approaches in which one can use to target audiences on social media.  Facebook, for example, provides users with both free and paid advertising options, all of which can be profitable when appropriately implemented.  Some understanding of social media marketing is however needed to make the most out of this strategy. 2. Email Marketing: Email marketing is one of the most efficient and oldest types of digital marketing strategies in use to date. The best thing with email marketing is the fact that marketers get to communicate directly with their target audiences and customers, which again increases conversion rates. Email marketing is also known to build trust and customer loyalty, one of the reasons it has remained relevant to this date.  There is however more to email marketing than merely sending a couple of promotional emails and newsletters to an emailing list. A successful Email Marketing campaign begins by finding ids that are active and operational. One of the best ways to connect with your target audiences is on the professional social media handle. LinkedIn. Most brands and agencies understand that working with a credible Linkedin email finder can help them reach out to potential or prospective sales leads. This is something that software development agencies usually do a lot of. They can browse through designations on LinkedIn and ensure that their pitch is directly addressed to professionals that have decision-making abilities. While you need to be really good at creating eye-catching and captivating emails, you still need to build a credible emailing list. This is among the toughest things an email marketer has to do to make the marketing campaign a success. Nonetheless, collecting email addresses through user subscriptions and having audiences sign up for newsletters, coupon codes, etc. are some of the credible ways to collect email addresses. 3. Search Engine Optimization and Search Engine Marketing: Commonly known as SEO, search engine optimization is one of the popular digital marketing strategies today.  SEO involves optimizing websites and pages for both search engines and organic visitors. Some of the key areas that marketers and website owners have to focus on when optimizing their sites include keyword research and analysis, link building, and the creation of unique and relevant content. Done correctly, an SEO campaign can see a page gaining higher ranks on Google, Bing, and other search engines, with the reward being increased exposure to the target audience.  A properly executed SEO plan can see your page/business show up on the top pages of a search result. Search engine marketing, SEM, involves taking on campaigns and strategies to increase traffic to a web page or site. It covers both SEO and PPC (pay-per-click) like this, whereby the web page received increased traffic through both unpaid and paid means. 4. Content Marketing: Content marketing works very differently from other marketing strategies. It employs a strategic approach that mainly focuses on creating relevant, valuable, consistent, and informative content that is distributed to help attract, inform, and retain target audiences. Thanks to content marketing, the target audience can make an informative decision on a product/service, hence one of the best ways to drive profitable customer action.  The content can be either in the form of text and articles published both on the site and blogs, video, and image content. It is also an ongoing process that involves creating fresh and unique content each time. Although a marketing strategy, experts recommend creating content to promote the brand or product without necessarily asking the target audience to make a purchase. The content simply needs to be engaging and enriching to help viewers make the right decision on the product. 5. Influencer Marketing: This is slowly becoming a popular marketing strategy today. As the name suggests, influencer marketing involves using industry experts or social media influencers to help market a product or brand. This could be a celebrity or another well-known person with thousands of followers on their social sites. All the individual needs to do is vouch for your brand, or simply promote your product on their social media pages. Most companies use these influencers to help give away discount codes, coupons, and prize draws. Influencer marketers mostly prefer using their Facebook profiles, YouTube Channels, and Instagram to promote the said product. Although a short-term marketing strategy, influencer marketing can help drive more traffic to your site, a factor that can help increase conversions and sales. 6. Mobile Advertising: With almost everyone owning a phone or at least a smartphone, mobile marketing is slowly taking shape. SMS marketing with SMS broadcast services and in-app advertising have become popular ways to promote products. Although you do not need a mailing list for in-app advertising, you certainly need one for SMS marketing. Many companies today use SMS marketing to send coupon codes, special offers, and even newsletters to their target audiences. These are just but some of the popular digital marketing strategies in use today.  Done correctly, some of these strategies can help your business grow while building a huge following. While you might be able to implement all these by yourself, it would be advisable to have an experienced professional handle all optimizations and marketing strategies. This way, you will be guaranteed better results and even have enough time on your hands to handle more serious business matters. Finding an expert in all these can however be an intimidating task. Thanks to the internet, you should be able to find a reputable and results-oriented company to help take care of all these.  You can even invest in paid digital advertising strategies such as influencer marketing and pay-per-click to get a head start with increased traffic and visibility online. Read Also: How To Integrate Email Marketing With SEO 4 Points To Consider When Creating A Great Content Marketing Strategy Today

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Advertise Coupon Codes

Ways On How to Advertise Coupon Codes in Social Media

For most e-commerce websites today, be it a small one or a big one like Verizon Wireless, Coupon Codes are essential to have the business advertised on the right portals. Most coupon sites promote your brand and keep it top in the competition with similar brands. If you thought that coupon codes essentially sacrifice your revenues to get more sales, you could be quite wrong. Sometimes, even a huge discount coupon code could help drive a major sales hike. The best way to get more traction with your audience and stand out is by using effective social media strategies. Wondering how to get it done? Check out here Set Your Goals : Before you start working on your promotional campaign on social media channels, it is crucial to set your goals. Apart from getting you new customers, coupon codes can also retain existing customers when you place them right on social media. There are many interesting ways to set up your social media promotional coupons. If you are intending to clear out stock, you could start a buy one get one offer. If you would want to do it on a regular basis, the best way to do it is by setting a weekly or monthly clear out sale for your social audience. Your weekly or monthly promo cycle could help your audience look forward to your posts on social channels. This also aids customer retention. By offering a promotion on the most popular product in your shop, you can attract new customers. Set specific goals and plan your coupon code offer that suits best. Here are some of the most popular offer types: Offer Types using coupon codes: Percentage off on a specific product - 20% off all shirts Percentage off on a sale cart - 5% off on your cart at checkout Dollar off on a specific product - $10 off on your first product purchase Dollar-off on a sale cart - Buy for $100 or more and get $10 off Free shipping coupon code Buy Two Get One offers or Buy One Get One offers Coupon codes promotion on social media at regular intervals would make your brand more popular and sought after. With short-life coupon codes, you can get a good brand following. Promotion helps you fix any market gaps that your brand might face. A perfect promo plan can help you work positively towards your goal. Create Your Coupon Codes : If you are using Shopify or Bigcommerce, creating your coupon codes is pretty simple. Amazon also offers a promo code feature that is designed for social media platforms. You might also consider using tools like Snipcart to create your coupon codes and promoting them. Platforms like Rignite offers one-stop for coupon codes on social media, you can create, share as well as track the effectiveness of your coupon code that you use. It does not matter how you create your coupon codes, what matters is tracking and monitoring the campaign to derive results. Designing Your Social Media Posts : It is important to create engaging and interesting social media posts to promote your coupon codes. When you schedule your posts, make sure that they go live at the same promotional period that you have set in the system All About Creating Your Promotional Posts : When you create promotional posts for coupon codes, place your coupon codes both on the image as well as text. When your audience sees your promotion, make it clearly standing out to help them see the value. Adding a sense of urgency like short-life coupon codes or setting up a set number of codes can help to make better conversions. Adding relevant hashtags also help to promote your posts and taking them up in the right direction. Spend On Social Media Advertising : Paid promotion on social media websites like Facebook and Twitter help reach your campaign to a specific target audience outside your main followers base. Micro-Influencers Promote Your Business : Micro-influencers are a great way to promote specific niche related coupon codes. Although their audience may be smaller in number they are usually more involved and attentive to posts. Promoted posts hold more value as the base audience are usually peers who trust the micro-influencer. To partner with micro-influencers, you can use Dealspotr to find your perfect match. Branded Videos Impact On Promotion : Another effective way to promote your coupon code is by creating relevant branded videos. One of the overlooked platforms to advertise your product is YouTube. If you find creating a video difficult, you could also contact a micro-influencer from YouTube to promote your brand. Famebit is one of the popular channels to connect you with the right influencer. Tracking and Measuring ROI : Always monitor your social media promotions to find out what works best for you. Tracking down the platform that brings you more conversions is one of the most effective ways to focus your time and money on what's most effective for your brand Social media is one of the places to find the right target audience for your brand. Instead of using bargain shopping websites like Groupon and Coupon.com, promoting your coupon codes on social media is the right way to target potential buyers. Read Also : Advantages And Disadvantages Of Coupon Codes In Your Business Ways To Spice Up Your Online Shopping Of Apparels 5 Actionable Mobile Marketing Tips That Drive Sales

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Marketing

Your Business Needs Marketing To Survive – Here’s Why

Marketing is, as many people argue, the backbone of all business success. Creating and running a business that offers a fantastic service and/or product line is just the beginning. How do you get the word out about your business to attract customers or clients effectively? Marketing is one common factor that all successful businesses share. Without it, business owners are effectively working in the dark. Here Are 3 Prime Reasons Your Business Needs Marketing To build revenue and to continue doing so, people need to know what sort of business you are and why your service or product is worth their time and money. 1. You need marketing to build a strong reputation Businesses need marketing to show potential customers why they're trustworthy and why they're the best at what they do. It can take the form of product demos, customer reviews, or even some persuasive text! Think about advertising we all see daily, whether on social media, TV or elsewhere. It all exists to help convince people that the advertisers are the ones to trust. Reputation is key to driving regular business, too. Marketing isn't just a one-step job. A successful business is constantly growing, always pitching and reaching out to people. Otherwise, the money dries up, and people lose jobs - simple! 2. You need marketing to stay relevant One of the critical principles graduates learn when studying for an online master's in marketing is the importance of relevance. Society - and tastes - move very quickly and change as people develop and age. Regardless of a business' industry or demographic, it's vital to look carefully at technological trends, for example. Relevance is tricky to balance if a business isn't actively communicating with its customers. Market research is crucial when gauging opinion. Marketers need to learn more about why customers invest in specific services and what they'd like to change (if anything). Evolving business marketing is vital to survival. Consider a huge brand such as Kodak, which made billions from traditional photography. As digital photography phased out mainstream photo development, they changed their marketing, pivoting towards printing supplies and selling their own digital cameras. Adjusting to a changing market - and keeping a finger on the pulse - keeps a business alive. 3. You need marketing to make the money From content marketing to active outreach, there are many ways to speak to customers. However, you can't expect to generate revenue if you don't talk to them. Simply running a service and developing products isn't enough. People need to know who you are. Marketing is, essentially, shouting about your business repeatedly, thereby building awareness. Sometimes, it's not even about how loud you shout, but what you shout - and when! Businesses that don't market themselves will only ever have a client pool as large as they currently have. Therefore, the need for marketing experts (and in-house teams) will never go away. The role of a marketer, too, is one that changes day after day - it's always interesting to work. Additionals: Case Study as a Marketing ToolHow to Manage Your Marketing DataWhy A Business Should Use Facebook RemarketingShould You Consider Outsourcing Your Brand’s Marketing Campaign?

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