5 Ways to Improve Mobile SEO

Published on: 24 July 2018 Last Updated on: 08 August 2019
Mobile SEO

Statistics show that people spend a minimum of 5 hours a day on the phone. In this digital error, smartphones, tablets, and other mobile devices have become more than a means of communicating with family and friends.

People are increasingly using it for businesses purposes. What does this mean? There could be more people than you can probably imagine that search for your site on their phones. Look at it this way; most people get time to visit their social media pages during their commuter time or lunch breaks.

While doing it, they might bump into your paid ad on Facebook; this does not mean they will have to wait until they get to their computer for them to visit your website. It is where mobile SEO comes into play.

Ignoring search queries originating from mobile devices could make your scrapbook look bad. The whole idea of mobile SEO is to enable your website to rank on web searches by ensuring that the quality of the searches is top-notch. How is it done? By focusing on content visibility, loading speed and user experience to mention a few.

A few tips on how to optimize mobile searches will help you a great deal in getting those conversions.

Tips on how to improve mobile SEO

1. Improve your site speed :

No one wants to spend his entire lunch break trying to access a website: which is why you should ensure that your site loading speed is on point: lest the user will give up and go searching for other things.

Speed is a vital ranking factor: and has been for a long time now. It can be backed by studies that show that people are so quick at leaving sites that take forever to load.

2. Cut on redirects :

If redirects are applied the right way, they may contribute to the excellent user experience. Redirects will enable visitors to track down your website if you deleted or moved to a particular page.

However, note that redirects will slow down your page. Focus on having more direct links than infinite redirects. Also, take time to clear links that lead to dead or removed pages.

3. Use a responsive web design :

What is meant by having a responsive web design? It means that development and design should be in alignment with the user’s environment and behavior. That is the screen size, orientation, and platform.

The catch is that when a user switches from using a computer to a smartphone, they should not feel the impact of a change in resolution, scripting abilities, and speed. In simple terms, your website should have technologies that retort to user preferences

Also, having a responsive design will make it easy for Google to understand and index your URL since your site will be living on one URL. Having a responsive web design will also save you from the hassle of developing a new design every time a new gadget is introduced to the market.

4. Straighten out your images :

What does optimizing your images entail? It is all about ensuring that your images do not interfere with the loading speed of your mobile site at the same time making them easily accessible. Balancing the use of pictures on your website will have an impact on the attractiveness of your page, the performance of your page and user experience.

The first step towards image optimization is by doing away with images that do not add value to your site and making the most out of the ones that will be remaining.

Also, you could make use of compression tools to reduce the weight of the image and still have the quality of the pixels intact. You can make use of HTML specifications to create various surrogate photos to fit multiple viewports.

Such tricks will enable visitors to have a faster loading speed at the same time have zoomed in instead of cropped out images: this is the ultimate user experience.

5. Improve legibility :

There is no point in giving your visitors a hard time on your website. The most you could do is ensure that your site is readable on mobile devices.

There are various techniques that you could use to make your website readable.  The first one is ensuring that you are quick to drive the point home. Will the user have to devote extra time to try to understand what your content means? Does your content give the reader any useful information?

These are some of the questions that you should ask yourself. The typography of your content should make the user experience even better. On this point, you could also make use of readability tools that will help you gauge how readable your text is.

You should do everything to mend your mobile website, remember that mobile is the future!

Read Also :

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Monthly SEO

Curious About Search Engine Optimization? Let’s Get to Its Roots

No online business can survive without having a grip on search engine optimization and its services. If you are new to the field and have no idea about what to do, SEO can do a lot for your cause. Learn and be adept at this one aspect of online trading and you don’t need anything else. But first, it is important to get to its roots. Because if you don’t understand what essentially SEO is, you cannot learn to manipulate it thoroughly and generate maximum revenue. This article is, hence, just what you need to understand the basics of SEO and how an SEO agency can help you get to the top. SEO by definition It is initialized for search engine optimization. It is a code of conduct upon which stands a website's ranking in any search engine. SEO services strengthen the website by improving its quality and providing it with an easy, user-friendly interface. Certain fundamentals, controls, and functions are crucially integrated and result in a complex of multiple segments. These are cumbersome to apprehend at first, but once you break them in chunks SEO is quite easy to crack and the webmasters have it on their fingertips. Search engine optimization has multiple stages and professionals of an SEO agency are experts in these stages and utilize each when required for optimized marketing. These stages are: Types of Search Engine Optimization: Technical SEO What do you understand by the term technical? It directs you back to the framework or skeleton of a website. That is exactly what Technical SEO stands for. It configures the settings and working of a website without manipulating the content or links. This part of the SEO services is the foremost process and must be accurate for an ideal output. A webpage is configured once and it is good to go. No maintenance is required in the future. Therefore, if technical search engine optimization services are not impeccable, your website won't run smoothly. Conclusively, the interface and quality of the website are determined through the technical services. On-site SEO These services are restricted to the morphological appearance of the website and its content. All the elements of a page that are visible to the user come under on-page SEO. This, hence, indirectly incorporates user experience. The important elements include the structure, keyword placement, headings, subheadings, graphics, and other such things. One thing to note is that these things are read by the user but the server interprets it all as signals. Therefore, the signals generated must not be complex and smooth enough to deliver properly. Off-site SEO The one thing off-site SEO is concerned about is enough backlinking. When the users enter a keyword in a search engine, it checks through millions of related webpages and brings forward the best among these. So, what are the criteria for selecting the best? It is the number of backlinks a webpage has. Backlinks are the indirect connections that lead the user to your webpage. For example, if a blog on one page leads you to another page that means the former is a backlink to the latter page. SEO agencies provide services to maximize organic backlinking and hence, improve website ranking in search engines. Read Also: Avoid these 5 Mistakes before Starting an SEO Improve Your Domain Using These SEO tips

READ MOREDetails
Website Traffic

A Complete Online Guide to Boosting Your Website Traffic in 2020

As soon as New Year's Eve is over, we all start scrambling to improve this or that, and owners of web-based businesses are no different. The web is flooded with entrepreneurs working to boost their web traffic in the New Year. After all, any good businessperson knows that the majority of success for web-based businesses begins with getting people to your site. If you want to implement an easy plan to boost your web traffic in 2019, just follow the steps outlined below. A Complete Online Guide to Boosting Your Website Traffic in 2020: 1. SEO: To drive traffic to your page, you’ll want to begin with SEO tactics. There are some great companies out there who can provide you with professional SEO services if you don’t want to do it on your own. You’ll want to implement these SEO tactics on each of your web pages to get optimal visitors to your website and improve your ranking in search engines. Separate SEO for every single page of your site is the best way to go about this. You should also spend a bit of time writing concise meta descriptions to appear under your URL descriptions in search engines. This little step can make all the difference.  2. Listings: Another way to easily drive visitors to your pages is to improve your listings across the web. Peruse the internet and sites relating to your industry for directory listings, contact pages, and relevant links, and make sure you’ve linked to them. Check your pages for dead links often, and make sure all links are working properly. Keep any directories on your site easy to find, polished and relevant. 3. Social Media: Even in 2019, so many online companies think a social media presence is unnecessary. Unfortunately, foregoing any kind of social media interaction can really harm your business. It’s a matter of finding the social media platform that’s right for you – whether it’s Twitter, Facebook, Instagram or something else entirely, find the social media platform that drives viewers to your business and makes those sales. Once you’ve got an account, start those promotions, post pictures, put up polls, and get those customers talking and engaging. Do it yourself or hire a social media whiz, but be sure to interact with your customers via these platforms to keep their interest, stay relevant, and drive customers to your site. It’s 2019 and let’s face it: most folks are addicted to some form of social media. Why wouldn’t you get in on that? If you operate an app, be sure to update links there often, too, and make sure your website is optimized for mobile. Not everyone, however, wants to use an app, and you never know, someone might be scrolling through your website on their phone, cursing because it isn't translating well. This also falls under the category of website speed, because when optimizing for mobile devices loading speed is very important. Start from fundamentals here by choosing a fast provider, then optimize your code, images, and content. Spend the time and money on making your site, app, and social media picture perfect. It's worth every penny. 3. Email Marketing: If you’re dead-set against social media, at the very least, you should have an email marketing campaign (and even if you’re totally into social media, this is still a good idea). Have your customers “opt-in” when visiting your site, offering them subscriptions to your blog or newsletter, or special promotions or deals. You’ll find that most of them are interested! Then you’ve got a ready-made list of email addresses, connected to real, live customers who will come back and become repeat customers. Avoid spamming them, of course – save the email marketing content for the really good stuff. It’s also a good idea to have a specific, set email address only for marketing, and a separate one for things like customer service, orders, etc. Having an organized email is just good business. 5. Guest-Starring: A lot of successful online entrepreneurs – whether it’s authors, business owners, musicians, marketing execs, or “social media influencers”, have learned that crossing over to other forums can increase their viewership and give them great success. Have a friend who runs a similar business? Someone who blogs about the products you sell? A repeat customer who has a podcast? Find common ground with someone who can give you a platform, or offer them a platform in return. Guest blog for someone, have someone guest blog for you or participate in a cross-promotion. The sky is the limit! Pairing up with someone can mean bigger viewership and success for BOTH of you!  6. Engage: Don’t neglect a really important part of web-business – engaging with the customer. Whether it’s responding to social media tags, reading blog comments, answering customer service emails, or frequently updating your blog, you want to make yourself available to your web traffic. They need to see that you’re present and engaging with the audience. A constant presence reminds the customer that you’re there, that they wanted to visit your site to make a purchase or look at the promotion. They come to see you as a friend, and your site might just become a frequent stop on their day-to-day web activity. 7. Analyze Your Data: Every forum from Facebook to Wordpress offers its users data; a breakdown of viewership, clicks, sales, and more. Naturally, if you run a website, you’ve seen lots of this information. Unfortunately, not enough entrepreneurs take the time to truly analyze website data, and you should. It’s a treasure trove of information, providing you with clues on how to increase your viewership. Through analytics, you can track everything from the age and gender demographics of the people who visit your site, their location, what they click on, what they buy, and more. Taking the time to track this data can help you decipher what’s working, what isn’t, and what’s bringing people back. Get the Boost: There are lots more things you can do to boost traffic to your page in 2019, but if you start with these easy, simple steps, you’ll find your traffic increase with almost no effort at all. These simple, quick measures can put your web traffic into the stratosphere and make 2019 your best business year yet. Read Also: Top Utility Tools You Need For Your Website Tips On Building Your Resume For A Website Design Company

READ MOREDetails
SEO Practices

Best SEO Practices Melbourne Businesses Should Follow

Melbourne is the state capital of Victoria, located on the southeast coast of Australia. It occupies much of Port Phillip Bay’s shoreline and spreads into the hinterlands and second only to Sydney in terms of population, with five million people calling it home. It is also one of the biggest financial contributors in Victoria and Australia as a whole. Melbourne’s economy is highly diversified, with strengths in finance, manufacturing, tourism, and other sectors. The city’s economy can also be described as advanced, with many industries engaged in the latest business strategies. Search Engine Optimisation (SEO) is front and center in this setting, allowing many brands to adapt to changing consumer behavior. Best SEO Practices Melbourne Businesses Should Follow Below are the latest practices in SEO service in Melbourne best that business owners and entrepreneurs should know. Optimize Your Website for Users and Search Engines Your website’s content should cater to the needs of your target users and the criteria of search engines, and in that order. Search engines are designed to provide the best experience to their users, which you also want for your website and your brand. This means that you could not have one without the other and that the user is the driving force behind all of it. Research Your Keyword Properly Keyword research is one of the most important components of an effective SEO campaign. It tells you what search terms are mostly used and helps you focus your SEO efforts more effectively. In addition, it allows you to gauge how well other brands are doing in these search terms so you can pick one where you will be more competitive. Optimize Your Website for Mobile Users Smartphones are getting smarter, more powerful, and increasingly being used by consumers when browsing the internet. In fact, studies show that over 50% of website traffic comes from mobile users. This means that if you want to widen your base of customers, you must make your website as mobile-friendly as possible with an effective SEO campaign. Optimize Your Loading Speed Perhaps the biggest draw for online shoppers is the unrivaled convenience that the internet offers. However, loading speed has much to do with this benefit. If your pages take a while to load, users will abandon their purchase, application for a newsletter, or whatever it is that they are doing on your website. Not only will this hurt your brand immediately, but have long-term negative effects as well. That is why making your website faster, and more responsive is extremely important. There are many ways to increase your page’s loading speed, from compressing images to deleting unnecessary plugins to enabling browser caching, all essential components of SEO. Get High-Quality Backlinks Search algorithms have gone through many updates, but one thing remains the same: backlinks are very important when vying for high rankings. High-quality backlinks are clear signals that your pages are relevant and offer much value to users, and this is what search engines are looking for. Do Not Forget Internal Linking Backlinks are important, but internal linking is also essential for a website to rank highly in search engines. Internal links help sort out the information hierarchy in your website, allowing search engines to gain a deeper understanding of your page’s content. If executed properly, internal linking can help drive more organic traffic to pages that need a boost. So head out to find the agency providing the best SEO services in Melbourne. Clearly, it will benefit your business. Read Also: What You Need to Know When Outsourcing SEO How to Monitor the SEO Health of Your Website 5 Things You Are Not Checking In SEO But You Should!

READ MOREDetails